Site Co n tex t SWOT
Strength
Weakness
• A mix of transport infrastructure
• Severance caused by railway • Poor west-eastnorth-south connectivity
• The key role of A4 in maintaining the performance of strategic highway network
• Poor quality pedestrian footway
• Integrated network of sewers traversethe OA
• Underground lines serving are some of the most congestedin London
• Green spaceaccess forall
• Main roads impacts on the easeand attractiveness of pedestrian and cyclist movement
• Street hierarchy to encourage walking and cycling
• Limited spare capacityof parking
• Housing mix to include socially affordable housing and intermediate housing
• Shortage of waste management infrastructure
• Enhance existing businesses andcreatejob opportunities
• Air, noise pollution and vibrant
• Existing town centres for retail such as Fulham town centre provide ‘comparative retail
• Fragmented open greenspace
offer’as well as everyday retail offer
• Affordable housing is not assured • Poor consultation • The closureand demolition of the exhibition centres 5
