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Site Context

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Conclusion6

Conclusion6

Site Context SWOT

Strength

• A mix of transport infrastructure • The key role of A4 in maintaining the performance of strategic highway network • Integrated network of sewers traversethe OA • Green spaceaccess forall • Street hierarchy to encourage walking and cycling • Housing mix to include socially affordable housing and intermediate housing • Enhance existing businesses andcreatejob opportunities • Existing town centres for retail such as Fulham town centre provide ‘comparative retail offer’as well as everyday retail offer

Weakness

• Severance caused by railway • Poor west-eastnorth-south connectivity • Poor quality pedestrian footway • Underground lines serving are some of the most congestedin London • Main roads impacts on the easeand attractiveness of pedestrian and cyclist movement • Limited spare capacityof parking • Shortage of waste management infrastructure • Air, noise pollution and vibrant • Fragmented open greenspace • Affordable housing is not assured • Poor consultation

• The closureand demolition of the exhibition centres

Site Context SWOT

Opportunity

• Reopening the pedestrian tunnel under the Warwick Road • Supplying energy efficiently • Renewable energy • New energy centre • Centralisedwastemanagement facility • WasteManagement Plan and Ecological Management Plan and measures listed in the SPD • Introduce green corridors and less fragmented green spaces • Job opportunity for all levels of skill andnew cultural hub • The provision of a major new cultural venue and exhibition spaces as well new housing will benefit existing businesses in the area.

Threat

• Unclear funding source for transport facilities • The growth of the population • The impacts of ongoing construction, demolition and excavation • Gentrification

• Low skilled labors have less access

• Local businesses might get wiped out • Losing its status for being a cultural hub • Not providing a major new exhibition space with high annual footfall will affected the long termvibrancyofthe areaand thesustainabilityoflocalbusinesses.

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