Aesthetic Medical Practitioner Media Kit

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Australia’s only channel for advertising Schedule 4 products

Aesthetic Medical Practitioner is Australia’s only B2B magazine for registered health care practitioners in the aesthetics industry. It is the go-to professional resource for industry news, regulatory updates and comprehensive insights into the latest products, treatments, technologies and services.

As a trusted publication with a highly targeted and engaged readership, Aesthetic Medical Practitioner enables brands to communicate intelligently and effectively with qualified decision-makers. It is also the only publication in Australia where you can legally promote Schedule 4 substances.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Aesthetic Medical Practitioner reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

44.2K

exposure opportunities for 12month partners

6,347

6,497

2.7%

21,600

7,636

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

Tailor your own package

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

Brand builder
Executive influencer
Industry leader

What the industry says

“AMP magazine is designed for us – those who live and work in the aesthetic medical world! Not only is it filled with reports of new innovations and recent conferences – all focused on our specific needs for the latest information – but it also alerts us about the ongoing changes in regulation which is presented in such a comprehensive and understandable way. It’s an enjoyable and worthwhile read!”

“The aesthetic medical profession has many different constituents, with large differences in backgrounds and education. AMP magazine is able to provide information, education, entertainment as well as unbiased investigative reporting to all sectors of our profession. Well done, Michelle and team, for maintaining the information flow and your successful evolution to succinct modern delivery of the magazine.”

“Aesthetic Medical Practitioner magazine is a must-read for anyone in the aesthetics industry. It has its finger on the pulse of all things aesthetic, not just here in Australasia but also globally. It’s a publication that is so hard to put down and keeps me up to date on all things aesthetic in this rapidly evolving space.”

A sample selection of our audience

Readers most engaged with our content include:

Dr Steven Liew

Plastic surgeon

Professor Greg Goodman

Dermatologist and President of the Australasian Society of Cosmetic and Procedural Dermatologists

Professor Sebastian Cotofana

Anatomist and aesthetic educator

Dr Ginni Mansberg

GP, menopause specialist and television presenter

Dr Gabi Caswell

Cosmetic physician and space researcher

Dr Michael Zacharia

ENT and facial plastic surgeon

Anita East

Nurse practitioner

Dr Edwina Morgan

Cosmetic doctor

Dr John Flynn

Cosmetic doctor

Dr Natasha Cook

Dermatologist and founder of drNC Skincare

Dr Russell Knudsen

Hair restoration surgeon

Dr Nina Wines

Dermatologist

Roles our readers perform include:

Aesthetic Doctor

Aesthetic Injector

Aesthetic Nurse

Beauty Therapist

Biohacking & Regenerative

Medicine Specialist

Chief Executive Officer

Chief Product Officer

Chief Scientific Officer

Clinic Manager

Clinic Owner

Clinical Director

Clinical Technologist

Cosmetic Doctor

Cosmetic Registered Nurse

Cosmetic Surgeon

Dental Prosthetist

Dermatologist

Director

Doctor

General Practitioner

Managing Director

Medical Director

Medicosmetic Nurse

Nutritionist

Plastic Reconstructive

Surgeon

Plastic Surgeon

Principal

Professor

Sharna Hill, Evolus
Prof Sebastian Cotofana MD, PhD, PhD
Flora Smith-Bingham, Flora’s Aesthetics

Premium advertising options – magazine

Inside front cover
Early right hand page
Double page spread

Standard advertising options – magazine

Full page
Half page

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs fortnightly on Fridays

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

LEADERBOARD
FOOTER
HEADER

Editorial

At Aesthetic Medical Practitioner we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 6,497 industry decision makers

Feature your content in the most prominent digital position possible, as a takeover of the Aesthetic Medical Practitioner homepage.

• Links to content from you on the Aesthetic Medical Practitioner website

• Content remains live on website after homepage slider placement concludes

• Minimum 20% SOV for placement

Solus EDM
Slider

Production schedule

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