The Tradie Magazine Media Kit

Media Kit

The Tradie reaches the man and woman on the tools – ranging from independent contractors through to the owners of small to medium-sized trade businesses. Published six times a year and available at the point of purchase where tradies buy their tools, workwear and other equipment, The Tradie keeps its readers informed about all the latest gear they need to do the job, and about how to look good doing it.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

The Tradie Magazine reaches professional tool and equipment purchasers around Australia by engaging key decision makers and supporting industry growth.. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Target Readers

Tradies including carpenters, electricians, plasterers, welders, plumbers, concreters, glaziers, painters and heavy equipment operators

Apprentices and trainees

Building and construction industry

Earthmoving and landscaping industries

Distributed directly to apprentices and TAFE students

Tool tests, reviews and real-world application

Tradie profiles including apprentices

Available at break stops and tool shops nationwide

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

for Exposure for 12-month Partners

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Brett Wright, Airconditioning and Electrical Services

(Tradie Apr/May 2025)

and Tim Sumner, Habitat Carpenters (Tradie Apr/May 2025)

Jun/July 2025)

Companies most engaged with our content include:

Tradie business owners of SME Trade businesses in all categories, with particular focus on

Carpentry

Painting

Plumbers

Electical

HVAC

Weldng

Automotive

Indepentant Trade Retail Business Operators

ConcretersBuilders

Trade Industry Professionals including TAFE Teachers Lecturers

Apprentices

We reach C-suite to Mid-Level managers across the entire trade industry

Roles our readers perform include:

Builders

Licensed Builders

Carpenters

Electricians

Plumbers

Gardeners

Architects

Apprentices

Business Owners of Trade SME Companies

Premium advertising options – magazine

Premium advertising options – digital

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 10,800+ industry decision makers

A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:

• Website takeover - full length of website on both sides

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Align yourself with the latest industry news

• Available for seven days at a time

Bespoke advertising options

Tradie Tough Test Videos are among our most popular website content, reviewing the latest tools and equipment trade professionals are using to make life on the jobsite easier.

Test videos cover a wide range of products, from power tools to construction materials and safety equipment, detailing real-world applications and performance.

Tradie Tough Test Video Packages include:

• 3-5 minute Long-Form Video of product review with a real tradie on a live trade industry project

• 3 x Short-Form Video Reels (15-sec each) for social platform sharing

• 1 x Custom Print Editorial Article written by our journalists (included no extra charge), amplified across The Tradie Website, eNews and Facebook

• 1 x Double-Page Print Editorial Spread in Print Magazine on your Tradie Tough Test written by our journalists, amplified across The Tradie Website, eNews and Facebook

• 10 x high-res images from your video shoot with full reusage rights to use across your own brand channels, giving you localised content suited to the Australian trade market

Note: this package is only available to annual print partners of The Tradie. This package requires the supply of product for giveaway to the tradie participating in the ToughTest Video. The Tradie will find a tradie compatible with your product.

Check out Tradie Tough Test Video examples

Editorial

At The Tradie Magazine we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Features schedule

Booking: 15 Jan 2026

Booking: 12 Mar 2026

Booking: 14 May 2026

Booking: 16 Jul 2026

Booking: 10 Sep 2026

Booking: 12 Nov 2026