2027
Media Kit
The Tradie connects brands with Australian tradespeople and small business owners through practical coverage of tools, vehicles, work, business and lifestyle, reaching an active audience of product users and buyers.
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Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
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Audience snapshot Magazine Circulation
23,814 readers
80,000 followers
Target Readers Tradies including carpenters, electricians, plasterers, welders, plumbers, concreters, glaziers, painters and heavy equipment operators Apprentices and trainees
Monthly Opportunities for Exposure
Building and construction industry Earthmoving and landscaping industries
for 12-month Partners
eNewsletter Database
Distributed directly to apprentices and TAFE students
10,832 subscribers
167.4k Magazine circulation includes hard copies and reads on digital editions.
4,066 followers
Tool tests, reviews and real-world application Tradie profiles including apprentices Available at break stops and tool shops nationwide Average Monthly Page Views
15,765
views per month
Exclusive solus edm
10,800+ opt-in subscribers
Audience snapshot TRADE INDUSTRY ASSOCIATION PARTNERS
Tradie engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers.
Industry
Weld Australia
Construction
21%
Electrician
19%
Carpenters
16%
Other
15%
Plumber
10%
Gardener
10%
Architect
9%
Distribution Retail
36%
Tool shops
24%
Distributor
14%
Workwear
11%
TAFE
8%
Other
4%
Hardware suppliers
3%
Employee
37%
Business owner
36%
Contractor
17%
Apprentice
9%
Retired
1%
Role
A sample selection of our audience MIND YOUR BUSINESS
Knauf’s SHEETROCK® PLUS puts the emphasis on plus. Versatile, light and customer-friendly — these sheets are the ideal plasterboard for dynamic tradies
BRAND:
The lightweight boards are easy to move upstairs during installation
WHEN PLASTERERS STEP onto a busy residential build, they want materials that are straightforward to work with but still deliver reliable performance once the job is finished. On a two-storey build in Carrum, Melbourne, we got the help of C&F Plastering for this Tough Test recently and put Knauf SHEETROCK PLUS through its paces. SHEETROCK PLUS combines moisture resistance, sound control and impact resistance in a single 10mm board. Knauf’s Paul Yin joined the team on-site to explain how the product fits into modern builds and why it’s becoming a popular option for plasterers who want a versatile, high-performance plasterboard. TEST #1: USES APLENTY The first thing the crew tested was how the board performs across different parts of the house. On this Carrum Downs project, SHEETROCK PLUS was installed in several moisture-prone areas including powder rooms and ensuite bathrooms. Paul said the board is designed especially for spaces that need more protection than a standard plasterboard. “SHEETROCK PLUS is part of our premium plasterboard range,” Paul said. “SHEETROCK PLUS is designed for more demanding areas of the house such as kitchens, bathrooms and other wet areas.” What sets the product apart is its ability to combine multiple performance benefits in one board. “One of the key differences is that SHEETROCK PLUS is essentially a three-in-one board,” Paul said. “It provides moisture resistance, sound insulation
(when used in Knauf systems) performance and impact resistance all in a single product.” For the tradies installing it, that versatility translated into a simpler workflow on site. Instead of switching between different board types for different rooms, the same product could be used across multiple areas of the home. William from C&F Plastering said that simplicity made a noticeable difference on the job. “They’re very good and very simple to use,” he said. “You only need a couple of different boards for the whole house, which makes things easier.” The team also found the boards easy to handle, particularly when moving materials between floors on the two-storey build.
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LAYERED SUPPORT After putting SHEETROCK PLUS to work on the Carrum Downs build, the verdict from the site was clear: a multipurpose plasterboard can make life easier for the trades installing it. By combining moisture resistance, sound insulation performance and durability in one lightweight board, Knauf SHEETROCK PLUS offers a flexible option for modern residential construction. As Paul pointed out, simplifying materials on site benefits everyone involved in the build process. “Using one board instead of several different types makes things much simpler,” he said. “It improves efficiency for delivery, storage and installation.” For the crew from C&F Plastering, that translated into a smoother workflow and a product that handled the practical demands of the job. CHECK IT OUT Find out more at discover.knauf.com/sheetrockplus
40 THE TRADIE
Knauf (Tradie Apr/May 2026 p40-41)
We ditched plastic bags at the supermarket, can tradies do it on-site?
Anywhere you need extra sound control or durability is a good application 1
The highdensity board helps reduce sound transfer between rooms
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SHEETROCK PLUSs is used in moistureprone areas such as bathrooms and powder rooms
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C&F Plastering tradies were installing Knauf Sheetrock Plus on a two-storey build in Carrum
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Images: Prime Creative Media
Knauf’s SHEETROCK® PLUS
Tradies can score and snap the plasterboard for quick, clean cuts on site
h toug TEST
! approved THE TRADIE 41
THE HUMBLE cement bag can make a bigger difference than expected. When you’re working through a big masonry or construction job, it’s easy to focus on what’s inside the bag and forget about the packaging itself. But when hundreds of cement bags can be used across a project, the material they’re made from can add up. That’s why Cement Australia continues to use paper bags across its packaged products range, pointing to the material’s renewable origins, recyclability and end-oflife benefits. According to Cement Australia Sustainability Specialist Richard Mason, one of paper’s biggest advantages is where it comes from. “Paper is a wonderful thing,” he said “It’s made from trees, so the base product is a renewable source of material. “Paper sacks are also recyclable and deliver
superior environmental performance compared with plastic.” Paper bags can be manufactured using wood fibre from sustainably managed forests, while conventional plastic packaging is generally derived from petroleumbased materials. “Even if it goes into general waste, it will decompose much quicker into elements that aren’t going to contribute to microplastics,” he said. Cement Australia’s current cement bags contain a very small liner, but can still carry the Australian Recycling Label and meet the requirements to be recycled as a paper product at a suitable facility. The company is also investigating ways to remove the liner completely. A RENEWABLE ALTERNATIVE Sustainability on a building site isn’t always straightforward.
Plastic packaging can have some practical advantages when exposed to wet conditions, while paper needs to be protected. Richard said good storage practices can help keep them in usable condition. “But in terms of overall recyclability and environmental impact, paper is definitely the material of choice,” he said. For tradies, the bigger challenge comes when the bag is empty. “We want to create a recycling chain or closedloop system rather than simply having the bags go into landfill,” Richard expalined. That could involve tradies separating used paper bags and sending them through appropriate recycling channels, although convenient collection systems need to be developed to make that process easier. The packaging used in Cement Australia’s drymix ‘Just add water’ 20kg
range is currently fully biodegradable. This gives peace of mind that even if bags are not placed in recycling bins, they will still break down if diverted to landfill — where the majority of trade waste ends. KEEPING IT PRACTICAL For Hugh Sheard of HNS Bricklaying, the benefits of paper packaging fit into a broader shift towards more sustainable practices on site. Hugh has been a bricklayer for around 35 years, with HNS taking on everything from restoration and remedial work to heritage, newbuild and commercial projects. The business increasingly uses recycled materials, particularly in heritage and restoration work where original bricks and other materials can often be given another life.
You’re hired! Beyond the tools: A new career path for tradies
A TRADIE’S PERSPECTIVE With construction sites potentially working through hundreds of cement bags, packaging choices can have a cumulative impact. Cement Australia’s approach is relatively simple: continue using a familiar product that performs its job while choosing packaging with a renewable source and a more favourable end-oflife pathway. “Think about 200 paper bags in landfill versus 200 plastic bags,” he said. “Which ones are going to be gone, and which ones are still going to be there when our grandkids are around?” For something as ordinary as a cement bag, the choice of material can make a surprisingly big difference.
FOR A LOT of tradies, the career path feels set in concrete. Finish school — start an apprenticeship like the old man — spend years on the tools and just keep going. But for many, there comes a time where the body gets sore, the hours ramp up or the jobs dry up, or the future starts to feel uncertain. That’s where options matter — and where Kennards Hire is showing tradies there’s another way to use their skills. A FAMILIAR START Queensland Operations Site Manager Lee Zanchetta and Ravenhall (VIC) Branch Manager Frank Barbaro both spent more than a decade working in the trades before making the move to Kennards Hire. Different trades, similar stories — and both say the transition wasn’t about leaving the industry
counts! bag COUNTS! EVERY every BAG Head over to cementaustralia.com.au
behind, but staying connected to it in a new way. Lee — a former roofer — fell into his trade straight out of school. “My older brother was already on the roof and mentioned there was an apprenticeship going,” he said. “I figured there wasn’t much else to do, so I went for it.” Similar to Lee, Frank’s journey into carpentry stemmed from his family. “My old man just wanted me to get a trade and do something with my hands,” he said. “He wanted me to be a plumber, but I wasn’t keen, so we bargained and I went with carpentry instead.” Both spent more than 10 years working predominantly in
residential construction. For Lee, a back injury forced the question earlier than expected. Surgery and medical advice made it clear that roofing wasn’t sustainable for him long term. “I’d been in the trade
since leaving school and had no idea what else to do,” he said. Frank also looked at where his career was going and decided a change of scene was better sooner than later. “You start thinking, ‘am I really going to be doing this in my 40s or 50s?’” Frank said. “I just didn’t see a longterm future on the tools.”
A NATURAL LINK Both had used Kennards Hire regularly as tradies — generators, pressure washers and specialist equipment — which made the move feel less daunting. “When I saw the job come up, I thought, ‘I know the tools, I know how tradies think,’” Frank said. “It felt like somewhere I could actually use what I already knew.” For both Lee and Frank, the biggest surprise was the career progression on offer. Frank joined Kennards Hire four years ago and has already progressed into a branch manager role. It took a few weeks, but once he had acclimatised to his new digs, he was loving Kennard Hire. “Once I got into it, I realised my trade background was a great
From apprentices to experienced carpenters, the JobMaster’s simple pumpaction design makes it easy to pick up and use quickly
Frank Barbaro was a chippy for about a decade before he decided to get on board with Kennards Hire
Images: Kennards Hire
HNS Bricklaying and Cement Australia
“I think one of the key things with the paper bags is probably the sustainability,” Hugh said. “You don’t really see a lot of recycling and things like that on site. A lot of our waste will just go straight into a skip, and being plastic, it can ultimately end up in landfill.” “Anything that can help reduce the amount of plastic waste coming off a building site is a good thing,” Hugh said.
The bag matters
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TEST #2: SOUNDPROOFING SUPERIORITY While moisture resistance is a key feature, SHEETROCK PLUS also brings acoustic performance into the mix thanks to its high-density construction. That makes it a useful option in areas where noise reduction is important. “Anywhere you need extra sound control or durability is a good application,” Paul said. “For example, it’s great in study rooms or home offices where you want to reduce noise.” The acoustic benefits can also help reduce everyday household noise. “It’s also useful in bathrooms where you might want to reduce sounds from plumbing or showers,” Paul added. Because the board is engineered to work within Knauf systems such as PartiWall, it can also play a role in managing sound transfer in multi-residential builds like townhouses and duplexes. Combined with its moisture resistance and impact durability, the acoustic performance adds another layer of practicality to the board’s design.
Tradies — such as Lee and Frank — have found a new lease on life with Kennards Hire
• Renewable: Made from wood fibre sourced from a renewable resource • Recyclable: Suitable paper bags can be recovered through paper recycling streams • Lower carbon footprint: Sustainable packaging group Mondi cites 71g of CO₂e for a paper bag versus 192g for a comparable plastic bag • End-of-life: Paper can biodegrade much faster than conventional plastic • Responsible sourcing: Certified forestry can support sustainably managed forests • Circular potential: Used bags can potentially be collected and returned into recycling systems
You only need a couple of different boards for the whole house
oly hsheet
TRADIE
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TOOL UP! The paper advantage
with because you’ve been there,” Lee said. “You understand the pressure on site and what actually matters.”
base to keep growing my skills,” Frank said. “I moved into hire control, and pretty much every year there’s been progression. “Now as a branch manager, I can honestly say I see myself retiring with Kennards Hire. The
security and growth are huge.” That variety is something Lee agrees with. “One minute you’re talking to a project manager on a major site, the next you’re helping a homeowner hire a piece of gear,” he said.
“It keeps you on your toes.” “It’s been a bit of a whirlwind … but the opportunities are there if you want them.” Trade experience quickly becomes a strength. “You can relate to what customers are dealing
A REAL PATHWAY These two blokes aren’t the only ones, with plenty of former tradies working at Kennards Hire branches nationwide.
For anyone on the tools wondering what else is out there, the advice is simple. “Have a crack,” Frank said. “You’ve already got the skills. You might be surprised.” At Kennards Hire, those skills don’t disappear — they evolve. At Kennards Hire, you can.
Check it out! Head along to kennards.com.au to learn more
Fluke iSee™ Mobile Thermal Camera - TC01A/TC01B/TC01C NEW
From roofer to ops site manager; Lee Zanchetta has loved the career pivot
26 THE TRADIE
Learn more: fluke.co/isee-t
r Read ou gh toutes t! page 56
Point. Shoot. Fix. Why Ramset’s JobMaster will earn its place on-site RAMSET’S JOBMASTER is designed to make day-today fixing faster, simpler and more controlled. Built as a semiautomatic, single-shot solution, the JobMaster is aimed at tradies working across residential framing, partitioning, formwork and general timber-to-concrete or steel applications. It’s a straightforward “point-and-shoot” system, but one that’s built with site versatility in mind. That balance between simplicity and performance is exactly what stands out, according to Ramset Product Manager Simon Babcock. “If you want a tool that delivers solid performance at a more accessible price point, the JobMaster is the way to go,” Simon said.
“It’s capable of firing up to 75mm nails and uses our LDU and LWU range, which includes standard singleshot nails and washered nails. “In terms of applications, it’s very versatile.” BUILT FOR THE REALITIES OF SITE WORK On busy jobsites, speed and reliability matter just as much as power. The JobMaster is designed to deliver consistent fastening into both concrete and steel, with Simon noting its ability to handle a wide range of typical site conditions. “It can be used across residential work, MEP installations, track and partition work, as well as fixing into concrete and steel,” he said. That broad application
range means tradies can rely on a single tool for multiple stages of a build, reducing downtime and tool swapping across different tasks. CONTROL WHEN IT MATTERS One of the key features of the JobMaster is its adjustable load strength, allowing users to tailor power output depending on substrate. “If you go from shooting timber through concrete to shooting through steel — that impacts how you set the power,” Simon said. The ability to fine-tune performance helps reduce overdriving or underperformance, improving consistency across varied materials — something that becomes especially important on mixed-material jobs.
COMFORT, SIMPLICITY AND FEWER HEADACHES Beyond raw performance, the JobMaster has been designed with ease of handling in mind. Its lighter weight and ergonomic grip make it easier to use over longer periods, particularly in tighter positions where larger tools can become cumbersome. Simon also pointed to its straightforward operation. “It really is easy to use,” he said. “You just needed to be shown how to use it one time, and you’re all over it.” That simplicity also extends to maintenance and workflow, with quick
reloads helping tradies stay productive on repetitive fixing tasks. A QUIETER APPROACH TO HEAVY-DUTY FIXING Another underrated feature is its silencer attachment, which helps reduce noise output on site — particularly useful during early starts or in built-up residential areas. “It helps reduce noise levels on site,” Simon said. “Obviously, you still need to follow PPE and safety requirements, but it helps address OHS concerns around noise.” On sites where managing disruption matters, that reduction in noise can make a noticeable difference. TAKEAWAYS The JobMaster sits firmly in the category of practical, no-fuss tools that prioritise usability without sacrificing capability. For tradies working across framing, fit-out and structural fixing, it delivers a reliable balance of power, control and simplicity. As Simon summed it up, the appeal is clear: solid performance, versatile applications, and a tool that just gets on with the job.
Cement Australia (Tradie 2026 p52)
Kennards Hire (Tradie Feb/Mar 2026 p26-27)
Companies most engaged with our content include: Tradie business owners of SME Trade businesses in all categories, with particular focus on
1 the praises of this saw,” he said. “My favourite feature is definitely the quick depth adjustment. With the work I do, I’m constantly switching between materials like 17mm form ply and 90x45 timber. Being able to quickly adjust the cutting depth with one hand is huge.”
Bosch’s PRO GKS 18V-57-2 GX Cordless Circular Saw with Bosch’s EXPERT 18V Battery Pack For tradies using a circular saw on a number of applications, and for a long amount of time, they can look no further than these two beauties. Bosch has brought in the GKS 18V-57-2 GX Cordless Circular Saw as well as the new EXPERT 18V Battery Pack range – both providing power and versatility valued by a busy tradie
BRAND:
IT’S OFTEN THE CASE of convenience vs power when it comes to circular saws. Historically, you couldn’t have one with the other. Bosch has proven otherwise with this new cordless cutting saw — capable of making cuts as deep as 57mm accurately, and at a variety of angles. Making this saw all-the-more tantalising is a pairing with Bosch’s new EXPERT 18V batteries, which provide epic longevity and consistent power. Concreter Scott McDonald from Inspire Concrete has been a Bosch user since day dot. “Bosch was the first toolkit I ever bought and I’ve stuck with them since,” he said. “I bought my first saw about seven years ago.” He thought he was due an upgrade, so he tested this new Cordless Circular Saw at a residential site in Ashwood to Melbourne’s east. TEST #1: THE RIGHT CUT The GKS 18V-57-2 GX Cordless Circular Saw is suitable for cutting wood or wood composite for things like flowing, trims, wall framing … you name it. “Most of my work is floating steps and architectural concreting. We use form ply every day when we’re boxing up before a pour,” Scott explained. “For example, this job here is a set of about nine or ten floating steps. “Every set requires brand-new form ply, and we only
The circular saw features an integrated click and clean adapter to help collect dust, making for a cleaner workspace
“My old saw didn’t have an integrated track system, so this will save me hours over time”
use it once, so the saw gets used constantly.” Scott made cuts with and without a compatible Bosch guiderail, and loved the accuracy and ease either way. “Before testing this tool, this is how I would normally cut strips for face boards or float boards,” Scott said. “First I’d measure the board, then add 37.5mm to account for the blade so I could get an accurate cut line. Then, I’d clamp one end — measure the other side — clamp that end as well — and then run the saw along the guide. All that would give me one cut. “With the guiderail system, I simply measure the board to 150mm, mark both sides, double check the measurement, and run the saw along the guide. It’s much quicker and a lot easier.” “The quick depth adjustment also had Scott singing
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They’re all easy-to-use, lightweight and comfortable to hold
TEST #2: BATTERY BEASTS Bosch’s EXPERT 18V batteries batteries can produce up to 2,400W of corded equivalent power. The range comes in three variants, with Scott trying out the 8Ah EXBA18V-80. It runs an impressive 120 per cent longer than your standard 4Ah battery. “We did multiple cuts with it already and it’s still reading full charge,” Scott said. “That’s impressive because normally by this point, I’d already be down a couple of bars on the older batteries.” The tables design used in this battery range reduces internal resistance which is how each battery is able to output more power, for longer. As a big-time Bosch user, Scott appreciated these EXPERT batteries could be used with his other Professional tools — as well as various other brands — thanks to the AMPShare system. ALL ROUNDERS Scott couldn’t get enough of the GKS 18V-57-2 GX Cordless Circular Saw. Combined with the awesome power of the new EXPERT batteries, and each cutting job was easy, smooth and accurate. “My old saw has done really well — seven years and it’s still going strong — but Bosch has clearly upgraded the design with this one,” Scott said. “I’m confident this saw will last even longer, and it’s definitely going to speed up my work and improve the quality of my cuts. “Both of these products are great tools to add to the kit.” CHECK IT OUT Find out more by searching the Bosch Professional electrical meters and testers online
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The angle of the battery on the circular saw allowed Scott to switch between depths quickly without interference
Ramset (Tradie Jun/Jul 2026 p31)
h toug TEST
Bosch (Tradie Apr/May 2026 p42-43)
Gardeners
Licensed Builders
Architects
Carpenters
Apprentices Business Owners of Trade SME Companies
Concreters
Plumbers
Builders
Electical
Trade Industry Professionals including
Electricians
HVAC
TAFE Teachers
Plumbers
Weldng
Lecturers
Automotive
Apprentices
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Scott used a Bosch guardrail, which combined with the quick adjustability of the circular saw made crosscutting a breeze
It’s much quicker and a lot easier
THE TRADIE 35
Builders
Painting
EXPERT batteries house COOLPACK 2.0 heat management which help keep them from overheating after longer periods of use
! approved
Roles our readers perform include:
Indepentant Trade Retail Business Operators
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3
34 THE TRADIE
Carpentry
We reach C-suite to Mid-Level managers across the entire trade industry
P o w er
Check it out! Head to ramset.com.au to learn about the JobMaster and more tools
30 THE TRADIE
52 THE TRADIE
Both of these products are great tools to add to the kit
Built for
Images: Prime Creative Media
TOOL UP
Image: Prime Creative Media
TRADIE
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Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content doesn’t live in one place. With Tradie, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.
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Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Full page
Back cover
Half page
Premium ad space - website LEADERBOARD (FIXED)
BANNER (ROTATING)
Front cover
Solus EDM
LEADERBOARD (ROTATING)
MREC (ROTATING)
Bespoke advertising options Tradie Tough Test Video Tradie Tough Test Videos are among our most popular website content, reviewing the latest tools and equipment trade professionals are using to make life on the jobsite easier. Test videos cover a wide range of products, from power tools to construction materials and safety equipment, detailing real-world applications and performance. Tradie Tough Test Video Packages include: • 3-5 minute Long-Form Video of product review with a real tradie on a live trade industry project • 3 x Short-Form Video Reels (15-sec each) for social platform sharing • 1 x Custom Print Editorial Article written by our journalists (included no extra charge), amplified across The Tradie Website, eNews and Facebook • 1 x Double-Page Print Editorial Spread in Print Magazine on your Tradie Tough Test written by our journalists, amplified across The Tradie Website, eNews and Facebook • 10 x high-res images from your video shoot with full reusage rights to use across your own brand channels, giving you localised content suited to the Australian trade market Note: this package is only available to annual print partners of The Tradie. This package requires the supply of product for giveaway to the tradie participating in the ToughTest Video. The Tradie will find a tradie compatible with your product.
Check out Tradie Tough Test Video examples
Event marketing opportunities Events are where awareness turns into action. They give you the opportunity to build visibility, engage directly with target customers and develop relationships. By connecting face‑to‑face with prospects, events generate high‑quality leads, reinforce credibility and support stronger, faster conversion. Converge Expo Converge Expo brings together the organisations involved in planning, supplying and delivering civil and commercial construction and infrastructure projects across Australia. Combining a large-scale exhibition, conference program and
networking opportunities, the event connects contractors, engineers, infrastructure owners and suppliers looking to build relationships, generate leads and secure future project opportunities.
Data Centre Build Expo Data Centre Build Expo is Australia’s dedicated event for the design, construction and delivery of nextgeneration data centre infrastructure. Bringing together developers, consultants, contractors, engineers, technology providers and project owners,
15-16 September 2027 Melbourne Convention & Exhibition Centre
15-16 September 2027 Melbourne Convention & Exhibition Centre
5,927+ attendees
106 exhibitors
65.4% have purchasing power
the event provides a platform to explore the technologies, partnerships and innovations driving one of Australia’s fastest-growing construction sectors. Australia’s dedicated data centre construction event, connecting developers, contractors and suppliers.
Datacentrebuildexpo.com.au
Association Partnership
Weld Australia
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Workwear and vehicles
Tax time and business solutions
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Boating, camping and fishing
Tools ‘n’ Toys 2027
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