Waste Management Review Media Kit

Media Kit 2026

Waste Management Review is the specialist magazine for the waste, recycling and resource recovery sectors in Australia. Its role is to promote, grow and inform the waste, recycling and secondary resource industry by providing relevant, timely information on the sector’s latest developments.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Waste Management Review reaches Australia’s waste management sector by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Audience Breakdown

Geography

97.6K

exposure opportunities for 12month partners

5,448

9,239

open rate 30.9%

33,737

monthly page views

8.5%

click rate

21,417

followers

The Waste Network

With just a 20% crossover in audience, Waste Management Review and Inside Waste reach key industry contacts across the country, offering maximum coverage to real decision makers.

Approach

Working with clients on case studies, profiles and more to showcase the latest technology and services.

Approach Independent news, analysis, commentary and debate about policy and regulations affecting factors in the Waste and Resource Recovery sector.

Fundamentals of B2B marketing

At Waste Management Review, we partner with you in the shared aim of growing your business. With 25+ years of marketing high-value products to industries, we know how to build strong campaigns that will build your standing in the industry.

We believe there are five key fundamentals when it comes to B2B marketing - and when you master these, you’re on the right path to connecting with decision makers, educating prospects and boosting sales.

Products are complex, so education is paramount

In B2B marketing, educating your audience about your products and services is crucial to the sales process. Your own website and collateral are important here; but so is using trusted media channels, such as Waste Management Review, to educate and influence customers.

The sales cycle is long, with multiple decision makers

It takes time for buyers to understand the product or service you’re offering and how it could benefit their business. Staying front of mind with clients during the extended buying cycle is key; and content and advertising inclusions in Waste Management Review assist in this process.

Relationships with potential clients pave the path to sales

With so many decision makers involved in B2B transactions, it is vital to have advocates that can champion your solutions within potential client businesses. Building relationships through media touchpoints, events and other in person interactions is critical.

Brand development and share of voice are critical

Establishing a strong brand is integral to creating lasting relationships with clients. At Waste Management Review, we build your brand with content that tells your story; and advertising across print, web and enewsletters to give you a solid share of voice.

The right communication channels are key

Building brand equity hinges on using a variety of communication channels. Print helps generate awareness and establish credibility; while digital is great for educating prospects. We offer all of these options, and the engaged audience that help build your brand.

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

What the industry says

“Collaborating with Waste Management Review over the past few years has been an absolute delight. The team’s proactive and supportive approach has made every interaction seamless, and their commitment to delivering top-quality content has been consistently impressive.

Not only have they been fantastic to work with, but the results speak volumes. Through our partnership, we’ve seen significant strides in building our brand within the waste management industry, thanks to WMR’s platform providing unmatched visibility and credibility. If you’re looking for a partner who delivers both quality and results, WMR magazine is the way to go.”

Eugenie Alonzo, Chief of Growth, RecycleSmart

“Our partnership with Waste Management Review allows us to share important industry news and company updates with ease.

We’ve really valued the team’s support along the way, as well as their excellent writing skills and professionalism.”

Chris Gordon, Chief Development and Stakeholder Officer, BINGO Industries.

“With innovation being a key focus at Ecocycle, we recognise that Waste Management Review is a powerful tool to share our ideas with industry decision makers. Waste Management Review enables Ecocycle to connect with our partners and enhance awareness of our services and capabilities. In today’s competitive world, Waste Management Review significantly assists Ecocycle in promoting and maintaining a competitive edge in the market.”

Doug Rowe, Director – EcoCycle

A sample selection of our audience

Feb 2025)

Companies most engaged with our content include:

Cleanaway

Veolia

REMONDIS

BINGO Industries

Local councils Australia-wide

Visy

JJ Richards

ResourceCo

TyreCycle

Suez

Repurpose it

Sims Limited

Rino Recycling

Re.Group

BHP

Rio Tinto

Fulton Hogan

Acconia

Lendlease

Downer Group

Fonterra Lion

Coles Group

Sydney Water

Roles our readers perform include:

CEO/MD

CIO

Fleet Asset Manager

Fleet Procurement Manager

General Manager - Asset Management

Group Director-Environmental Sustainability

Group National Fleet Manager

Operations Manager

Head of Sustainability

Landfill Site Manager

Manager Organics

Manager Water & Waste

Manager

Facilities and Procurement

Operations Director

Senior Technical Director - Waste

Infrastructure

Waste Project Manager

Waste Infrastructure Team Lead

Transfer Station Manager

Technical Director - Waste Infrastructure

Sustainable Procurement Officer

Resource Recovery Manager

Recycling Manager

Premium advertising options – magazine

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Wednesdays

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 10,400+ industry decision makers

At Waste Management Review we employ industry-leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

and

for their company.

Features schedule

Booking: 12 Jan 2026

Publication: 18 Feb 2026

Booking: 10 Feb 2026

Publication: 18 Mar 2026

Booking: 17 Mar 2026

Publication: 22 Apr 2026

Booking: 13 Apr 2026 Publication: 20 May 2026

Booking: 12 May 2026 Publication: 17 Jun 2026 Booking: 09 Jun 2026 Publication: 15 Jul 2026

Booking: 14 Jul 2026

Publication: 19 Aug 2026

Booking: 11 Aug 2026

Publication: 16 Sep 2026

Booking: 08 Sep 2026 Publication: 14 Oct 2026

Booking: 13 Oct 2026 Publication: 18 Nov 2026

Booking: 10 Nov 2026 Publication: 16 Dec 2026