Safe to Work Media Kit 2027

2027

Media Kit

Safe to Work connects safety suppliers with mining and resources professionals responsible for protecting people and operations, covering equipment, systems, regulation, training and workplace risk.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

125.1K+

Safe to Work engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers.

Monthly exposure opportunities for 12month partners

Readership

6.3K+ Magazine circulation

24.4% Enewsletter open rate

42.7K+ Average monthly page views

15.9K+ Enewsletter circulation

6.0% Enewsletter click rate

12.2K+ Social followers

Executive

31%

Operations

32%

Mid-Level Manager

21%

Procurement

4%

Sales/Marketing

10%

Finance

2%

Geography VIC

12%

NSW

24%

QLD

27%

SA

6%

WA

28%

Other

3%

• 21.4% of subscribers hold safety, health, risk, compliance or senior operational roles Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.

• 63% of subscribers hold senior management, executive or leadership roles.

A sample selection of our audience

Polymetals executive chairman Dave Sproule (Jan/Feb 2026 pg 32-33)

Australian Women in Mining and Resources co‑chair Jody Altmann (Mar/Apr 2026 pg 48-49)

BHP chief technical officer Johan van Jaarsveld (May/Jun 2026 pg 52)

University of Queensland occupational health researcher and mining engineer Nikky LaBranche (Sep/Oct 2026 pg 10-11)

Anglo American Grosvenor Mine mines rescue captain Boyd Buschmann (Sep/Oct 2026 pg 38-39)

Companies most engaged with our content include:

Roles our readers perform include:

BHP

Pilbara Minerals

Director of Mine Safety

Chief Executive Officer

Rio Tinto

Mineral Resources

General Manager HSE

Director and Managing Director

Fortescue

Sandfire Resources

Head of Safety

Chief Operating Officer

South32

Whitehaven Coal

Health and Safety Manager/ officer and advisor

Chief Financial Officer

Northern Star Resources

IGO Limited

Mine Site Safety Manager

Evolution Mining

OZ Minerals

National Safety Manager

Operations Manager

Glencore

Gold Road Resources

OHS Manager, advisor, coordinator

Procurement Manager & Purchasing Manager

Yancoal

Westgold Resources

Newcrest

Mincore

Compliance Manager, Officer, Advisor

Sales, Business Development and Management

Anglo

Alkane Resources

Safety & Training Manager, Officer, Co-Ordinator

Marketing, Manager and Co-Ordinator

General Manager

Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.

Buyers conduct 80% of research before speaking to suppliers

This research is increasingly being done through AI

AI preferences content from trusted media over company websites

In 2027, campaigns that create impact will start with great content

* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/

Crafted by industry experts Great content doesn’t live in one place. With Safe to Work, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.

Print

Enews

Podcast

Web

Video

Webinar

Build authority and credibility

Extend reach and AEO visibility

Deliver directly to engaged audiences

Bring real-world stories to life

Connect through expert conversations

Educate and engage audiences live

One story. Multiple channels. Compounding impact.

Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover

Early right hand page

Inside back cover

Double page spread

Enewsletter BANNER (ROTATING)

Front cover

Full page

Back cover

Half page

Premium ad space - website LEADERBOARD (FIXED)

LEADERBOARD (ROTATING)

Solus EDM MREC (ROTATING)

Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.

Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.

Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.

Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.

Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.

Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.

Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.

Event marketing opportunities Events are where awareness turns into action. They give you the opportunity to build visibility, engage directly with target customers and develop relationships. By connecting face‑to‑face with prospects, events generate high‑quality leads, reinforce credibility and support stronger, faster conversion. Hunter Valley Mining Expo

Asia-Pacific’s International Mining Exhibition

WA Mining Conference and Exhibition

Held in the heart of New South Wales’ mining region, the Hunter Valley Mining Expo connects suppliers with the mine operators, engineers, technical specialists and industry leaders shaping the future of the Hunter Valley.

As Australia’s longest running mining show, Asia-Pacific’s International Mining Exhibition (AIMEX) has a long, established history of showcasing and supporting the latest trends and developments in the industry.

Perth’s flagship mining event, WA Mining Conference and Exhibition is where the state’s mining industry gathers to conduct business, champion success and put its best foot forward.

19-20 May 2027 Newcastle Entertainment Centre

HUNTER VALLEY MINING EXPO

2,000+ attendees

45,000+ digital database reach

6

industry verticals

30 September–1 October 2026 Perth Convention and Exhibition Centre

28-30 September 2027 Adelaide Showground

4,900+

3,000+

10%

500+

attendees

of visitors have purchasing authority over $1M

10%

of visitors in senior management roles

attendees

mine owners/ operators

48%

of visitors have purchasing authority

Features schedule

Jan/Feb

Mar/Apr

Safer Maintenance and Handling

Airborne Hazards and Exposure Control

• Airbourne Hazards and Exposure Control

• PPE

• Incident Insights

• Plant & Equipment

• Worker Health

• Safety Technology

• Compliance & Training

Event Distribution

Booking: 14 Dec 2026

WHSS Brisbane

May/Jun

July/Aug

Sep/Oct

Nov/Dec Fire Prevention and Emergency Readiness

Mobile Plant & Vehicle Safety

Safety Technology

Fatigue and Worker Wellbeing

• Airbourne Hazards and Exposure Control

• PPE

• Incident Insights

• Plant & Equipment

• Worker Health

• Safety Technology

• Compliance & Training

Event Distribution

Booking: 2 Mar 2027

Booking: 26 Apr 2027

Booking: 28 Jun 2027

Booking: 1 Sep 2027

GRX

WHSS Melbourne and AIMEX

QMIHSC

• Airbourne Hazards and Exposure Control • PPE • Incident Insights • Plant & Equipment • Worker Health • Safety Technology • Compliance & Training

WHSS Sydney and WAME

Booking: 1 Nov 2027

VIEW DESIGN SERVICES

VIEW MAGAZINE

VIEW DIGITAL SPECS

VIEW PRINT SPECS

For Partnership Enquiries contact: Jacob Niehus

Business Development Manager, Safe to Work P: +61 466 929 675 E: Jacob.niehus@primecreative.com.au

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