Media Kit
Safe to Work is home to breaking news and feature-driven content, shining a light on the latest practices, technology and innovations that are keeping Australian miners out of harm’s way. It is the ideal way to reach a large audience of key decision makers who influence safety culture and purchase safety equipment.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Safe to Work reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
6,189
23,235
10,217
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Industry leader
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
Brand builder
A sample selection of our audience
Companies most engaged with our content include:
BHP
Rio Tinto
Fortescue
South32
Northern Star Resources
Evolution Mining
Glencore
Yancoal
Newcrest
Anglo
Pilbara Minerals
Mineral Resources
Sandfire Resources
Whitehaven Coal
IGO Limited
OZ Minerals
Gold Road Resources
Westgold Resources
Mincore
Alkane Resources
Roles our readers perform include:
Director of Mine Safety
General Manager HSE
Head of Safety
Health and Safety Manager/ officer and advisor
Mine Site Safety Manager
National Safety Manager
OHS Manager, advisor, coordinator
Compliance Manager, Officer, Advisor
Safety & Training Manager, Officer, Co-Ordinator
Chief Executive Officer
Director and Managing Director
Chief Operating Officer
Chief Financial Officer
General Manager
Operations Manager
Procurement Manager & Purchasing Manager
Sales, Business Development and Management
Marketing, Manager and Co-Ordinator
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Inside back cover
Premium advertising options – digital
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
BANNER
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 9,400+ industry decision makers
Solus EDM
Editorial
At Safe to Work we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
and
Company profile
for their
Product profile
Case study
Product feature
People profile
We interview your best clients and showcase how your products
services managed a pain point
company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
An article that homes in on the specific features and benefits of a particular product or service.
An in-depth look at your business, and the impact it is making on the industry.
Thought leadership
Features schedule
Maintenance
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
Fatigue Management innovations
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
Safe handling practices
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
Safety technology
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
Dust Suppression and air quality
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
Hazard avoidance and autonomous equipment
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
Booking: 26 Nov 2025
Booking: 28 Jan 2026
Booking: 1 Apr 2026
Booking: 10 Jun 2026
Booking: 5 Aug 2026
Booking: 7 Oct 2026
