Media Kit
PowerTorque is uniquely positioned in the truck industry as a bold and brave voice showcasing the latest technology and raising issues that are important for drivers, owner operators, fleets and the industry as a whole. The magazine and its platforms have an extensive reach into one of Australia’s most important industries.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
PowerTorque reaches the truck industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Geography
103.9K
25,928
7,107
open rate
41,919
click rate 6.8%
7,589
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Brand builder
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter. Executive influencer
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Industry leader
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
What the industry says
”PowerTorque Magazine provides the Road Transport industry with the latest news & information relevant to Road Transport operators to assist in running a transport business. In the complex world of business today, it is information sources such as PowerTorque Magazine that are imperative to keep operators informed and up to date.”
Robert Blanchard Executive Officer at Herb Blanchard Transport
“From front to back PowerTorque conveys the industry news that matters.”
Athol Carter Compliance Manager at Frasers Livestock Transport
A sample selection of our audience
True Ross-Sawrey
Ross Transport Business Manager (PT July/Aug 2025)
Ken Russell and Russell Family
Russell Transport (PT Mar/Apr 2025)
Companies most engaged with our content include:
Marcay Transport
Goldstar Transport
Kelly Transport
Wickham Freightliners
Blenners Transport
MB PreFab Frames
Focus Machinery
B & J Catalano
Danny Borg CEO Fred’s Transport (PT Nov/Dec 2024)
Wightman’s Transport (PT Nov/Dec 2024)
Caitlin Barlow, JATEC Transport (PT May/Jun 2025)
Emerald Carrying Company
Allied Express Ross Transport
Lindsay Bros
Linfox Qube Logistics
Roles our readers perform include:
CEO / Managing Director
Owner / Operator
General Manager (Transport / Fleet / Parts & Service)
National Operations Manager
Fleet Manager
Head of Transport
Head of Purchasing / Lead Buyer
Procurement & Logistics Manager
National Parts Manager
Head Mechanic/Lead Technician
Supply Manager
Product / R&D Director
Workshop Manager
Compliance & Safety Manager
Logistics Manager
Workshop Manager
Peter Starke
Premium advertising options – magazine
Inside front cover
Back cover
Early right hand page
Double page spread
Inside back cover
Premium advertising options – digital
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
Premium ad space - website benefits
Enewsletter benefits
BANNER
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 6,700+ industry decision makers
Solus EDM
At PowerTorque we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
Company profile (Brisbane Isuzu)
Product profile (Mercedes-Benz Tipper)
Case study (Careful Carriers and Hino)
Product feature (Cummins)
People profile ( Sal Petroccitto)
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
An article that homes in on the specific features and benefits of a particular product or service.
An in-depth look at your business, and the impact it is making on the industry.
Thought leadership (Australian Trucking Association)
Maximise your marketing exposure with events
Prime Creative Media, publishers of Power Torque, also run MegaTrans, the transport and supply chain industry’s leading event focused on workshopping solutions to the challenges facing the industry.
With a combined exhibition, conference and careers hub, the event provides an unparalleled opportunity to discuss what the industry needs to ensure it is resilient in the face of future challenges.
In September 2026, MegaTrans will see leaders from across the supply chain gather in Melbourne to discuss the future of the freight and logistics industry. With Australian freight requirements expected to grow by 26 per cent to 2050, now is the time for investment into building a resilient supply chain to ensure it is sustainable for future generations.
4,737
attendees
132
In-person events are the perfect complement to your media advertising, providing a fantastic opportunity to build relationships with current, new and prospective clients.
Features schedule
Booking: 27 Nov 2025
Publication: 5 Jan 2026
Booking: 28 Jan 2026
Publication: 5 Mar 2026
Booking: 1 April 2026
Publication: 7 May 2026
Booking: 3 Jun 2026
Publication: 10 Sep 2026
Booking: 5 Aug 2026
Publication: 10 Sep 2026
Booking: 30 Sep 2026
Publication: 5 Nov 2026
