Inside Construction Media Kit

Page 1


Media Kit

Inside Construction is a subscription-based news service produced exclusively for those working in the Australian construction sector. Providing the latest in news, views, and insights, it is an essential resource for the civil engineering and commercial construction industries.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Inside Construction reaches the construction industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership

138.6K

4,166

27,450

9,328

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

Brand

What the industry says

“At NexGen, we’re excited to share our experience working with Inside Construction, a publication that truly champions the construction industry’s achievements and contributions.

They’ve been a fantastic partner in promoting diversity and gender equality in our sector. By shining a spotlight on the stories of women, innovators, and pioneers, Inside Construction has helped raise the voices of female professionals and inspire the next generation of builders.

Their insightful coverage of industry news, trends, and best practices makes Inside Construction a go-to resource for our partners and stakeholders. We’re grateful for their ongoing support and commitment to driving positive change in our industry.”

Lauren Fahey

Executive Director

NexGen

“Inside Construction magazine has been an invaluable marketing partner for McConnell Dowell, providing exceptional editorial and advertising support that has significantly amplified our brand presence.

The insightful articles, particularly those by editor Ashley Grogan, consistently capture the essence of our projects and people with clarity and depth. Ashley’s ability to turn a short interview into an engaging article is second to none.

Inside Construction is an important publication for our industry, offering key insights, thought leadership, and a platform to showcase industry trends and innovations. Their comprehensive coverage helps drive industry standards and fosters a community of informed professionals.

We highly value our partnership with Inside Construction and appreciate their role in highlighting our innovative work and contributions to the construction sector.”

Steve Collett

Chief Strategy Officer and Chief People Officer

McConnell Dowell

“At Procore, our vision is to improve the lives of everyone in construction. Our longstanding partnership with Inside Construction has been instrumental in helping us realise this vision.

As a premier source of commercial and civil construction news and insights, Inside Construction is a crucial platform for our industry. Since the beginning of our partnership many years ago, Procore has forged a valuable relationship with the publication, built on trust and collaboration.

We regularly advertise with Inside Construction, recognising it as a key player in reaching industry decision makers. Procore’s mission to connect the global construction community on one collaborative platform has been greatly supported by Inside Construction, which effectively showcases our solutions through engaging and insightful editorials.

We look forward to continuing our partnership with Inside Construction, utilising both their print and digital platforms to share our innovations with its engaged and rapidly growing audience.”

Allan Eir Head of Marketing, ANZ Procore Technologies

A sample selection of our audience

Mario Russo, managing director of Australia at McConnell Dowell (Issue 14)

Jagoda Grigorean, senior commercial manager at Spark North East Link (Issue 17)

Hala Taouk, senior commercial manager at CIMIC Group’s UGL (Issue 16)

Ekaterina Lanshakova, contracts administrator at Mirvac (Issue 15)

Kate Hogan, stakeholder engagement and social procurement manager at John Holland (Issue 9)

Companies most engaged with our content include:

BESIX Watpac

BMD

Built

CPB Contractors

Downer

DT Infrastructure

FDC Constructions

Fulton Hogan

Gamuda

Georgiou

GHD

Hindmarsh Construction

Australia Pty Ltd

Hutchinson Builders

John Holland

Laing O’Roule

Lendlease

McConnell Dowell

Mirvac

Multiplex

Richard Crookes

Construction

UGL

Webuild

Winslow Group

Roles our readers perform include:

Chief Commercial Officer (CCO)

Chief Engineer

Chief Executive Officer (CEO)

Chief Financial Officer (CFO)

Chief Information Officer (CIO)

Chief Operating Officer (COO)

Chief Strategy Officer

Commercial Director / Contracts Director

Commercial Manager

Construction Director/Manager

Contracts Manager

Design & Construction Manager

Design Director

Design Manager

Director – Automation Solutions

Director – ESG / Sustainability

Director – Infrastructure

Director – Major Projects

Director – Procurement

Director – Product Safety

Engineering Director

Enterprise Architect / Digital Engineering

Manager

Head of Construction

Head of Engineering

Head of Health, Safety & Environment (HSE)

Head of Smart City, Innovation & Improvement

Principal Engineer

Project Director/Manager (for major projects)

Project Director/Manager

Site Manager

Premium advertising options – magazine

Inside front cover
Front cover Back cover
Early right hand page
Double page spread
Inside back cover

Premium advertising options – digital

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium ad space - website benefits
Enewsletter benefits
BANNER
LEADERBOARD (FIXED)

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 22,400+ industry decision makers

A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:

• Website takeover - full length of website on both sides

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Align yourself with the latest industry news

• Available for seven days at a time

Solus EDM
Webskin

Editorial

At Inside Construction we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

We interview your best clients and showcase how your products and services managed a pain point for their company.

Company profile

An in-depth look at your business, and the impact it is making on the industry.

An article looking at the development of a product and the problem it solves for the industry.

Product profile

An article that homes in on the specific features and benefits of a particular product or service.

profiles from leaders within your industry and/or organisation.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Case study
Product feature
People profile
Personality
Thought leadership

Features schedule

Booking: 12 Dec 2025

Booking: 25 Feb 2026

In Every Issue

• Work health and safety

• Construction technology

• Women in construction

• Major project updates

• Training and education

• Sustainable materials, methods and practices

• Research and analysis

Booking: 29 Apr 2026

Booking: 1 Jul 2026

Booking: 9 Sep 2026

Booking: 28 Oct 2026

• Productivity and project management

• Workplace culture

• Industry events

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.