Media Kit
For more than three decades, Farms & Farm Machinery has been Australia’s leading farm machinery magazine. Each issue is packed full of new and used tractors and machinery for sale, plus news and reviews of equipment, making it an unrivalled tool in the path to purchase.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Farms & Farm Machinery reaches farmers by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership
180,000
18,888
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Brand builder
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 3 x editorials throughout the year – written by our experienced inhouse editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 6 x editorials throughout the year – written by our experienced inhouse editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Industry leader
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
Tailor your own package
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
What the industry says
Advertising with Farms & Farm Machinery magazine has significantly boosted our visibility within the agricultural community. The magazine’s dedicated readership of industry professionals ensures our ads reach a highly relevant audience, driving quality leads and increasing our brand recognition. The team’s expertise and support have made the process seamless, and the results speak for themselves. We highly recommend Farms & Farm Machinery magazine for any business looking to connect with the farming sector”.
Glenn Walton
Sales and marketing director
Rata Equipment
Farms & Farm Machinery has been part of the weekly mail subscription list of my family farm as far back as I can remember. It sits alongside the ‘Farm Weekly’ and the ‘Countryman’ making up the three must-reads that cover all any broadacre farmer needed to know to ensure they stay up with what’s happening in farm machinery, production and politics in both WA and nationally. When I became CEO of WAFarmers I made sure all 1,000 of our members put Farms & Farm Machinery on their mailing list.”
Trevor Whittington CEO, WAFarmers
A sample selection of our audience
Companies most engaged with our content include:
Farms & Farm Machinery is distributed to farmers across Australia through the following channels:
Retail sales at 1,368 news agents across Australia
Complimentary subscriptions through associations such as WAFarmers
Copies distributed at major field days and industry events around the country
Distribution through media partnerships with Tractor & Machinery Association plus Hort Connections
Roles our readers perform include:
Farm Owner / Operator
Farm Manager
Livestock Manager
Cropping Manager
Dealer Principal
Machinery Sales Manager
Contractor
Business Development Manager
Operations Manager
Agronomist
Livestock Agent / Auctioneer
Regional Manager (Agribusiness)
General Manager – Agriculture / Livestock
National Sales Manager – Agri / Machinery
Product Manager – Agricultural Equipment
Precision Agriculture Specialist
Irrigation Manager / Engineer
Strategic Account Manager
Territory Sales Manager – Livestock / Machinery
Technical Services Lead – Livestock / Cropping
Zaldeesh Farms director Zeke Zalsman (FFM 440)
New South Wales farmer James Portelli (FFM 451)
Victorian farmer Chris Irvine (FFM 444)
Narrain Grain director Andrew Nixon (FFM 446)
Bartle Frere Bananas owner Gavin Devaney (FFM 446)
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Inside back cover
Premium advertising options – digital
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Wednesdays
• Change the creative as often as you like
• Digital reporting available
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
LEADERBOARD (FIXED)
MREC (ROTATING)
MREC (AD TITLES)
LEADERBOARD (FIXED)
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 16,700+ industry decision makers
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
Solus EDM
Webskin
Feature Videos
Farms & Farm Machinery Videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, these videos highlight industry partnerships, showcase real-world applications of new equipment and technology, and demonstrate project delivery and safety solutions.
Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver. From cutting-edge agtech to hardworking machinery in the field, Farms & Farm Machinery Videos give your brand a dynamic platform to engage buyers and build trust through real-world performance.
Farms & Farm Machinery Video Packages include:
• 3-5 minute Long-Form Video showcasing your product or service
• Video hosted on the Farms & Farm Machinery homepage for at least one week
• 10 x high-res images from your video shoot
• 1 x Custom Print Editorial Article written by our journalists
• Video and editorial hosted on the Farms & Farm Machinery Website, and amplified across eNews and social channels
• Full reusage rights for all content provided
Video Services
At Farms & Farm Machinery we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
Company profile (Bourgault)
Event coverage (Wimmera)
Case study (Merlo)
Product feature (UHI)
People profile (David Jochinke)
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Articles and photos showcasing what was displayed at major industry events and field days.
An in-depth look at your business, and the impact it is making on the industry.
Thought leadership (WAFarmers)
Features schedule
Booking: 06 Jan 2026 On sale: 02 Feb 2026
Booking: 03 Feb 2026 On sale: 02 Mar 2026
Booking: 03 Mar 2026 On sale: 30 Mar 2026
Booking: 31 Mar 2026 On sale: 27 Apr 2026
Booking: 29 Apr 2026 On sale: 25 May 2026
Booking: 26 May 2026 On sale: 22 Jun 2026
Booking: 23 Jun 2026 On sale: 20 Jul 2026
Preceding
AgQuip Mingenew Dowerin
Newdegate Eyre Peninsula
Booking: 21 Jul 2026 On sale: 17 Aug 2026
Booking: 18 Aug 2026 On sale: 14 Sep 2026
Booking: 15 Sep 2026 On sale: 12 Oct 2026
Booking: 13 Oct 2026 On sale: 09 Nov 2026
Booking: 10 Nov 2026 On sale: 07 Dec 2026
Booking: 04 Dec 2026 On sale: 04 Jan 2027
