Media Kit
Food&Beverage Industry News is Australia’s highest circulating food and beverage manufacturing publication. It is the food and beverage industry’s one-stop-shop when it comes to the latest products, services and technologies in this space.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Food&Beverage Industry News reaches industry professionals by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership
Geography
112.7K
exposure opportunities for 12month partners
5,607
5,015
open rate
click rate 5.6%
30,579
16,232
followers
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Brand builder
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Industry leader Tailor your
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
Companies most engaged with our content include:
Arnott’s Group
Asahi
Bega Cheese
Bertocchi
Coca Cola
Coles Group
Fonterra
General Mills
Inghams
JBS Australia
Kraft Heinz
Mondelez International
Mission Foods
Nestle Australia Ltd
Nolan Meats
Simplot Australia
Sunrice
Teys Australia
Thomas Foods International
Treasury Wine Estates
Woolworths Group
Roles our readers perform include:
CEO
Chief Procurement Office
Chief Scientist
COO
CTO
Engineer Manager
Equipment Manager
Facilities Engineer
Food safety Supervisor
Food Science Liaison
Food Scientist
General Manager Operations
General Manager Procurement
Global head of Quality
Head of Operations
Logistics Manager
Managing Director
Manufacturing Operations Manager
Mechanical & Process Manager
Richard Jaffres, CEO Two Bays Brewing (FBIN June 2025)
Peter Millard, CEO Haigh’s Chocolates (FBIN June 2025)
Callum Reeves, Founder - Kaiju Brewing (FBIN July 2025)
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Double page spread
Inside back cover
Premium advertising options – digital
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
BANNER
LEADERBOARD (FIXED)
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 4,100+ industry decision makers
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
Solus EDM
Webskin
Feature Videos
Food & Beverage Industry News Videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, these videos highlight industry partnerships, showcase real-world applications of new equipment and technology, and demonstrate project delivery and safety solutions.
Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver. From innovative products to cutting-edge processing technology, Food & Beverage Industry News Videos give your brand a dynamic platform to engage the food industry and build trust through real-world results.
Food & Beverage Industry News Video Packages include:
• 3-5 minute Long-Form Video showcasing your product or service
• Video hosted on the Food & Beverage Industry News homepage for at least one week
• 10 x high-res images from your video shoot
• 1 x Custom Print Editorial Article written by our journalists
• Video and editorial hosted on the Food & Beverage Industry News Website, and amplified across eNews and social channels
• Full reusage rights for all content provided
Video Services
Editorial
At Food&Beverage Industry News we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the
Company profile (Total Construction) Product profile (AMS Instrumentation)
Product feature (Magnattack)
industry.
An
An in-depth look at your business, and the impact it is making on the industry.
Thought leadership (Aerofloat)
Case study (Fishbowl)
Features schedule
Booking: 13 Jan 2026 Publication: 10 Feb 2026
Booking: 9 Feb 2026 Publication: 10 Mar 2026
Booking: 9 Mar 2026 Publication: 7 Apr 2026
Booking: 13 Apr 2026 Publication: 12 May 2026
Booking: 11 May 2026 Publication: 9 Jun 2026
Booking: 8 Jun 2026 Publication: 7 Jul 2026
Booking: 13 Jul 2026
on: 11 Aug 2026
Booking: 10 Aug 2026
on: 8 Sep 2026
Booking: 14 Sep 2026
on: 13 Oct 2026 Booking: 12 Oct 2026
on: 10 Nov 2026
Booking: 9 Nov 2026
on: 8 Dec 2026
