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Food & Beverage Industry News Media Kit

Page 1

2027

Media Kit


Food&Beverage Industry News connects suppliers with manufacturers and decision makers across food and beverage production, covering processing, packaging, automation, ingredients, safety and business growth.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.


Audience snapshot

213.7K+ Monthly exposure opportunities for 12month partners

Food&Beverage Industry News engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers. Readership

5.7K+ Magazine circulation

10.5K+ Enewsletter circulation

7.3K+ Solus EDM database

62.4K+ Average monthly page views

25.7% Enewsletter open rate

23.8% Solus EDM open rate

19.3K+ Social followers

7.5%

Enewsletter click rate

4.7% Solus EDM click rate

Food Manufacturing

55%

Food/Beverage/Tobacco

21%

Fruit & Vegetable

4%

Equipment Machinery

4%

Meat Processing

4%

Smallgoods Processing

3%

Packaging Services

3%

Bread/Flour

3%

Dairy

2%

Cakes/Pastry

1%

Geography VIC

26.1%

NSW

35.8%

QLD

21.1%

SA

6.4%

WA

7.5%

Other

3.1%


A sample selection of our audience

Smith’s Chips/PepsiCo (FBIN September 2026)

Norco (FBIN May 2026)

General Mills (FBIN April 2026)

The Magnum Ice Cream Company (FBIN Dec 2025)

Companies most engaged with our content include:

Roles our readers perform include:

Arnott’s Group

LION

CEO

Food Scientist

Asahi

Mondelez International

Chief Procurement Office

Bega Cheese

Mission Foods

General Manager Operations

Bertocchi

Nestle Australia Ltd

Chief Scientist

General Manager Procurement

Coca Cola

Nolan Meats

Coles Group

Simplot Australia

Fonterra

Sunrice

General Mills

Teys Australia

Inghams

Thomas Foods International

Facilities Engineer

Managing Director

JBS Australia

Treasury Wine Estates

Food safety Supervisor

Manufacturing Operations Manager

Kraft Heinz

Woolworths Group

Food Science Liaison

Mechanical & Process Manager

COO CTO Engineer Manager Equipment Manager

Global head of Quality Head of Operations Logistics Manager


Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.

Buyers conduct 80% of research before speaking to suppliers

This research is increasingly being done through AI

AI preferences content from trusted media over company websites

In 2027, campaigns that create impact will start with great content

* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/


Crafted by industry experts Great content doesn’t live in one place. With Food&Beverage Industry News, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.

Print

Enews

Podcast

Web

Video

Webinar

Build authority and credibility

Extend reach and AEO visibility

Deliver directly to engaged audiences

Bring real-world stories to life

Connect through expert conversations

Extend reach and AEO visibility

One story. Multiple channels. Compounding impact.


Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover

Early right hand page

Inside back cover

Double page spread

Enewsletter

Full page

LEADERBOARD (ROTATING)

Back cover

Half page

Premium ad space - website LEADERBOARD (FIXED)

BANNER (ROTATING)

Front cover

Solus EDM MREC (ROTATING)


Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.

Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.

Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.


Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.

Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.

Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.

Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.


Features schedule

Feb

March

April

May

June

July

Features

Features

Features

Features

Features

Features

Robotics & Automation

Sustainable packaging & Labelling

Software & Digital Manufacturing

Ingredients & Formulation

Instrumentation & Sensors

Compressors & Compressed Air

APPEX Special Edition

Booking: 13 Jan 2027 Publication: 11 Feb 2027

Booking: 10 Feb 2027 Publication: 11 Mar 2027

Booking: 10 Mar 2027 Publication: 8 Apr 2027

Booking: 12 Apr 2027 Publication: 11 May 2027

Booking: 10 May 2027 Publication: 8 Jun 2027

Booking: 8 Jun 2027 Publication: 7 Jul 2027

Industry Event MICE

August

September

October

November

December

Features

Features

Features

Features

Features

Next Generation Food Processing & Manufacturing Technology

Artificial Intelligence

Energy Efficiency & Sustainable Manufacturing

Supply Chain Agility

Year in review & Industry Showcase

Booking: 13 Sep 2027 Publication: 12 Oct 2027

Booking: 12 Oct 2027 Publication: 10 Nov 2027

FoodTech Sydney Special Edition

Booking: 13 Jul 2027 Publication: 11 Aug 2027

Booking: 10 Aug 2027 Publication: 8 Sep 2027

IN EVERY ISSUE Expert Insights | Market Trends | Special Feature | Meet the Manufacturer

Booking: 9 Nov 2027 Publication: 8 Dec 2027


VIEW DESIGN SERVICES

VIEW DIGITAL SPECS

For Partnership Enquiries contact: Emma Murphy

VIEW MAGAZINE

VIEW PRINT SPECS

Business Development Manager, Food&Beverage Industry News P: 0403 500 544 E: emma.murphy@primecreative.com.au


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