2027
Media Kit
BeanScene connects coffee professionals, café owners, roasters and equipment suppliers with the people shaping Australia’s specialty coffee industry, combining business, product and people-focused coverage across print and digital channels.
Brand promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
177.2K+
BeanScene engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers.
Monthly exposure opportunities for 12-month partners
Readership
5.6K+
20.3K+
31.4%
4.5%
Magazine circulation
Enewsletter open rate
53.8K+
Average monthly page views
Café Owners and Baristas
42%
Coffee Roasters
36%
Coffee Enthusiasts
17%
Grean Bean Traders
5%
Enewsletter circulation
Enewsletter click rate
33.2K+ Social followers
Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.
Geography VIC
30%
NSW
36.2%
QLD
17.5%
SA
5.7%
WA
6.77%
Other
3.6%
A sample selection of our audience
From cart to coffee kingdom (P22-25, June 2026)
Aesthetic awakening (P21-22, August 2026)
Companies most engaged with our content include: ACoffee
Yolf Cafè
AU79
Crate and Co
Tone Coffee May Street Lader Higher Ground Manchester Press
Coffee for the culture (P22-24, April 2026)
Percolating perks (P29-30, August 2026)
Roles our readers perform include: Cafe Owners Cafe managers
Modus Coffee Lil Something Favours Coffee
Head baristas Sub groups
Maker Coffee
Seven Grounds
Roasters
Top Paddock
Kooco Espresso Bar
Coffee Enthusiasts
Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content doesn’t live in one place. With BeanScene, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.
Enews
Podcast
Web
Video
Webinar
Build authority and credibility
Extend reach and AEO visibility
Deliver directly to engaged audiences
Bring real-world stories to life
Connect through expert conversations
Extend reach and AEO visibility
One story. Multiple channels. Compounding impact.
Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Half page
Premium ad space - website LEADERBOARD (FIXED)
BANNER (ROTATING)
Full page
Back cover
Solus EDM
LEADERBOARD (ROTATING) MREC (ROTATING)
Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.
Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.
Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.
Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.
Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.
Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.
Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.
Event marketing opportunities Events are where awareness turns into action. They give you the opportunity to build visibility, engage directly with target customers and develop relationships. By connecting face‑to‑face with prospects, events generate high‑quality leads, reinforce credibility and support stronger, faster conversion. Melbourne International Coffee Expo (MICE)
4-6 March 2027 Melbourne Convention & Exhibition Centre
25,939 64% 157 total attendance
trade attendees
exhibitors
As the Southern Hemisphere’s largest dedicated coffee event, the Melbourne International Coffee Expo (MICE) brings together the entire coffee value chain, from producers and green bean traders through to roasters, café owners, equipment suppliers and hospitality professionals. Across three days of exhibitions, education and networking, MICE provides a powerful platform for brands to build visibility, generate quality leads and connect directly with industry decision makers.
Features schedule
February
April
June
August
October
December
PACKAGING
SUSTAINABILITY
AUTOMATION
BUSINESS SOLUTIONS
ROASTERS DIRECTORY
BEYOND COFFEE
Coffee is an essential part of many people’s daily routines and its packaging plays an important role in ensuring it reaches the consumer in peak condition. From coffeebeans to ground coffee to espresso pods, every type of coffee product must be packaged appropriately to ensure a perfect brew.
The coffee industry is dedicated to building a truly sustainable supply chain from crop to cup to ensure its longevity and prosperity. The positive news is that sustainable solutions are being activated at every corner of the market – and BeanScene wants to hear about yours.
Technology is advancing quicker than ever before, evolving the coffee industry at pace to deliver quality coffee to more people.
From point-of-sales systems to table-booking platforms, accountancy software to workflow equipment monitoring, coffee venues rely on multiple business solutions to keep their operations working smoothly.
The October issue of BeanScene is a bumper edition, featuring a comprehensive directory of Australia and New Zealand’s coffee roasteries. It’s the edition that cafés and coffee professionals keep all year – a bible comprising the who’s who in the region’s thriving coffee industry.
While coffee is the star of the show, at most cafés there’s also a supporting cast of alternative and signature drinks that provide that muchcraved choice for consumers. From matcha latte to hot chocolate, masala chai to flavoured milk, there’s a wealth of premium products for customers who don’t feel like a coffee.
BeanScene wants to help you stand out from the competition and succeed in today’s highly competitive market by describing how your business creates effective coffee packaging – via equipment, capsules, bags, and more.
The April edition will look at the industry’s top players making a sustainable impact. From green bean traders to coffee cup solutions, manufacturers to roasters, we invite your business to share its sustainable commitments.
Automation’s role in coffee has been growing for years and in today’s environment, businesses are looking for ways to improve workflow consistency, efficiency, and quality production at speed and volume. But what does it mean for your business? BeanScene wants to explore the evolution of automation and how this technology is advancing the industry for all the right reasons.
In the August edition of BeanScene, we’ll be showcasing the best platforms, software, and more that make the café owners’ role as simple and stressfree as possible. Showcase your products and position your brand among the major players in this industry while targeting your key café market.
Don’t miss the opportunity to showcase your business alongside this popular roasters directory. Ask about sponsorship opportunities today, or place an advertisement alongside the listings.
Showcase
If you produce syrups, powders, concentrates or more to craft these alternative drinks, don’t miss the opportunity to get your product in front of thousands of café owners in the December edition of BeanScene, where we’ll be showcasing the best brands Australia and New Zealand have to offer.
MICE2027 4-6 March
Booking: 4 Jan 2027
Booking: 26 Feb 2027
Booking: 4 May 2027
Booking: 29 Jun 2027
Booking: 31 Aug 2027
Booking: 25 Oct 2027
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For Partnership Enquiries contact: Charlotte Murphy
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Business Development Manager, BeanScene Magazine P: 0432 263 377 E: charlotte.murphy@primecreative.com.au