Bean Scene Media Kit

Media Kit

BeanScene is a conversation about all things coffee, catering to every variety of coffee professional and coffee lovers alike. The magazine has become a voice for Australian coffee around the world and is internationally recognised as a world-class coffee magazine.

Brand promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

BeanScene Magazine reaches café owners, hospitality professionals and roasters by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership

160.6K

5,589

21,039

click rate 4.4%

29,732

41,154

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

influencer

Build on your executive influence with this package that incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

What the industry says

“We have recently been working with the BeanScene team and have been extremely happy with their ability to understand our position in the market and execute our brand story.

Beanscene have nailed the format, accurately projecting our themes and representing exactly who we are. It’s been very easy working with the team, especially when it comes to understanding who we are and how to get our message across. We highly recommend our experience with BeanScene, and you would be crazy to not include this fantastic team into your marketing budget. Thanks again, we really appreciate your work.”

Stacy Visser Owner of The Bean Cartel

“We’ve had a long and rewarding relationship with Beanscene Magazine, built on a shared passion for Australia’s specialty coffee sector.

Over the years, Riverina Fresh has enjoyed a truly aligned partnership with the Beanscene team, collaborating seamlessly to support and promote the industry. We’ve appreciated the professionalism and enthusiasm of everyone at Beanscene, and the support they’ve consistently provided to Riverina Fresh. We look forward to continuing this great relationship and advancing the cause of all things coffee together.”

Craig Shapiro Executive Chairman & Co-CEO at Riverina Fresh

A sample selection of our audience

Veronica Ponce, Co-Owner Park Road Garage (April 25)

Jack Simpson, Three-time Australian Barista Champion (Dec 24)

Gary Patikkis, Managing Director Mercato Centrale (June 25)

Ben Creek, Accor Regional Director Food and Beverage Pacific (June 25)

Garry Rodakis, Founder Sycamore Group (Dec 24)

Companies most engaged with our content include:

Roles our readers perform include:

Premium advertising options – magazine

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 19,600+ industry decision makers

A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:

• Website takeover - full length of website on both sides

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Align yourself with the latest industry news

• Available for seven days at a time

Editorial

At BeanScene Magazine we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

We interview your best clients and showcase how your products and services managed a pain point for their company.

An in-depth look at your business, and the impact it is making on the industry.

Features schedule

PACKAGING

Coffee is an essential part of many people’s daily routines and its packaging plays an important role in ensuring it reaches the consumer in peak condition. From coffeebeans to ground coffee to espresso pods, every type of coffee product must be packaged appropriately to ensure a perfect brew.

BeanScene wants to help you stand out from the competition and succeed in today’s highly competitive market by describing how your business creates effective coffee packaging – via equipment, capsules, bags, and more.

SUSTAINABILITY

The coffee industry is dedicated to building a truly sustainable supply chain from crop to cup to ensure its longevity and prosperity. The positive news is that sustainable solutions are being activated at every corner of the market – and BeanScene wants to hear about yours.

The April edition will look at the industry’s top players making a sustainable impact. From green bean traders to coffee cup solutions, manufacturers to roasters, we invite your business to share its sustainable commitments.

AUTOMATION

Technology is advancing quicker than ever before, evolving the coffee industry at pace to deliver quality coffee to more people.

Automation’s role in coffee has been growing for years and in today’s environment, businesses are looking for ways to improve workflow consistency, efficiency, and quality production at speed and volume. But what does it mean for your business?

BeanScene wants to explore the evolution of automation and how this technology is advancing the industry for all the right reasons.

BUSINESS SOLUTIONS

From point-of-sales systems to table-booking platforms, accountancy software to workflow equipment monitoring, coffee venues rely on multiple business solutions to keep their operations working smoothly.

In the August edition of BeanScene, we’ll be showcasing the best platforms, software, and more that make the café owners’ role as simple and stressfree as possible. Showcase your products and position your brand among the major players in this industry while targeting your key café market.

The October issue of BeanScene is a bumper edition, featuring a comprehensive directory of Australia and New Zealand’s coffee roasteries. It’s the edition that cafés and coffee professionals keep all year – a bible comprising the who’s who in the region’s thriving coffee industry.

Don’t miss the opportunity to showcase your business alongside this popular roasters directory. Ask about sponsorship opportunities today, or place an advertisement alongside the listings.

While coffee is the star of the show, at most cafés there’s also a supporting cast of alternative and signature drinks that provide that muchcraved choice for consumers. From matcha latte to hot chocolate, masala chai to flavoured milk, there’s a wealth of premium products for customers who don’t feel like a coffee.

If you produce syrups, powders, concentrates or more to craft these alternative drinks, don’t miss the opportunity to get your product in front of thousands of café owners in the December edition of BeanScene, where we’ll be showcasing the best brands Australia and New Zealand have to offer.

Showcase MICE2026

26-28 March

Booking: 6 Jan 2026

Booking: 3 Mar 2026

Booking: 28 Apr 2026

Booking: 30 Jun 2026

Showcase Roasters Directory

Booking: 1 Sep 2026

Booking: 27 Oct 2026