Big Rigs Media Kit

Media Kit 2026

Published fortnightly, Big Rigs has been known as the trusted voice of the transport industry for over 30 years. Big Rigs covers industry news, views and features, and is read by decision makers across transport companies, government departments, manufacturers and more.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Big Rigs is read by a diverse audience of key industry decision makers across transport companies, truckstops, dealerships and more. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Audience Breakdown

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x print advert per month for 12 months

• 4 x editorial pieces over the course of the campaign – written by our experienced in-house editorial team. All editorials will run in paper, online, in enews and on socials.

• 6 x months digital advertising on Big Rigs website (MREC)

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x print advert per month for 12 months

• 4 x editorial pieces over the course of the campaign – written by our experienced in-house editorial team. All editorials will run in paper, online, in enews and on socials.

• 12 x months digital advertising on Big Rigs website (MREC)

• 6 x months enewsletter Banner

Industry leader

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x print advert per month for 12 months (25 in total)

• 6 x editorial pieces over the course of the campaign – written by our experienced in-house editorial team. All editorials will run in paper, online, in enews and on socials.

• 12 x months digital advertising on Big Rigs website (MREC)

• 12 x months enewsletter Banner

Tailor your own package

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Whitelines Transport directors Sharon & Bob Middleton (BR Dec 20 2024)

Neil Mansell Group owner Neil Mansell (BR May 23 2025)

Companies most engaged with our content include:

Blenners Transport

Daryl Dickenson transport

DTC PTY LTD

Followmont Transport

Frasers livestock Transport

Fred’s interstate transport

K&S Freighters

Linfox Australia Pty Ltd

Mainfreight McColls Transport

MGM Bulk

Richers Transport

Silk Contract Logistics

Toll Logistics

Wickham Freight Lines Pty Ltd

Roles our readers perform include:

Asset Manager

CEO

Chief Engineer

Contract General Manager

Fleet Manager

General Manager Parts & Service Operations

Group Technical Manager

Head of Purchasing Department

Managing Director

Manager Procurement & Contracts,Logistics

National Operations Manager

National Parts Manager

Procurement & Logistics Manager

Product Manager

R&D Director

Supply Chain Officer

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Enews runs 3 times weekly, Tues, Thurs and Friday

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 21,800+ industry decision makers

A ROS POP Up MREC is a very high impact offering sitting prominently on the home page of the Desktop and Mobile Sites:

• Own the Spot

• Direct our readers where you want them to go - own website or lead generation landing pages

• Great for Special events, auctions, sales or product launches.

• Available for seven days Maximum at a time

• GIF files supported

At Big Rigs we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers. Editorials will run in paper, online, in Enews as an article and be shared across the Big Rigs social pages.

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

An in-depth look at your business, and the impact it is making on the industry.

An article that homes in on the specific features and benefits of a particular product or service.

from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule