Australian Mining media kit

Media Kit

Australian Mining has been the heartbeat of the mining industry for over a century. The goto resource for key industry decision-makers, Australian Mining brings readers unparalleled insights into the sector’s ever-changing landscape.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Australian Mining reaches the resources industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Geography

8,501

415,283

272,500

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

Tailor your own package

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Companies most engaged with our content include:

Adani Mining

BHP Billiton

Consolidated Minerals

Fortescue

Glencore

Iluka Resources

Mineral Resources

Newmont Australia

Roy Hill

South32

Xplore Resources

Xstrata Coal

Yancoal

Roles our readers perform include:

Business Advisor

Business and Project Analyst

Central Operations Manager

Chief Executive Officer

Chief Financial Officer

Chief Operations Officer

Commercial Procurement Lead

Commercial Procurement Lead

Consulting Mine Operations

Manager

Contract and Logistics

Contract Manager

Contracts & Procurement Manager

Director of Business Operations

Engineering & Operations Manager

Engineering General Manager

General Manager - Operations

Group Procurement Manager

Manager - Mine Operations Planning

Procurement & Logistics Manager

Purchasing Director

Senior Advisor Mine Operations

Senior Sourcing Advisor

Premium advertising options – magazine

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 41,300+ industry decision makers

A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:

• Website takeover - full length of website on both sides

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Align yourself with the latest industry news

• Available for seven days at a time

Editorial

At Australian Mining we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Maximise your marketing exposure with events

In-person events are the perfect complement to your media advertising, providing a fantastic opportunity to build relationships with current, new and prospective clients.

Prime Creative Media, publishers of Australian Mining, also run the following key events in the resources sector.

As Australia’s longest running mining show, Asia-Pacific’s International Mining Exhibition (AIMEX) has a long, established history of showcasing and supporting the latest trends and developments in the industry.

For over 30 years the Queensland Mining & Engineering Exhibition (QME) has been at the heart of the mining sector in Mackay. Returning to the Mackay Showgrounds in 2026, QME will be the ultimate showcase of supplier innovation and excellence.

Perth’s flagship mining event, WA Mining Conference and Exhibition is where the state’s mining industry gathers to conduct business, champion success and put its best foot forward.

3,000+

Features schedule

Crushing and screening

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 12 Dec 2025

Surface mining

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 3 Jun 2026

Maintenance

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 4 Feb 2026

Mineral processing

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 11 Mar 2026

Efficiency and optimisation

• Productivity and efficiency

• Automation

• Workforce management

• Prospect awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 8 Apr 2026

ESG technology

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 6 May 2026

Digital mining and automation

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 1 Jul 2026

Underground mining

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 5 Aug 2026

Bulk material handling

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 2 Sep 2026

Mine waste management

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 30 Sep 2026

Electrification

• Productivity and efficiency

• Automation

• Workforce management

• Prospect Awards

• Innovation

• Technology

• Industry insight

• Decision-makers

BOOKING DEADLINE: 28 Oct 2026