Earthmoving Equipment Magazine Media Kit

Media Kit

Since 2008, Earthmoving Equipment Magazine has provided readers with the latest news, insights, dealer profiles, and case studies featuring the latest plant and equipment from the world’s leading brands.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department

you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Earthmoving Equipment Magazine reaches decision makers in the booming earthmoving industry in Australia, engaging them with the latest news, insights and case studies from the sector.

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

Tailor

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Story: Kings of the road

Company: Caterpillar

DM: Versatile Plant and Equipment

(EEM Oct/Nov 2024)

Story:Building success together

Company: CJD/Volvo

DM: Nordcon (EEM Apr/May 2025)

Companies most engaged with our content include:

Big Chief Hire

Sitex

BMD

CPB Contractors

Kennards

Earthworx

Australian Civil Solutions

Coates Hire

Western Quarries

Mad Cat Group RPM Pro Civil

Allstone Quarries

Gunne Civil Pullella Earthmoving

PCS Contracting Nordcon

CME Civil

Raw Civil

PGC Irrigation

NCJ Adamson

Hyland Civil and Earthmoving

Story: Total performance package

Company: Attach2

DM: CRE Group (EEM Nov/Dec 2024)

Story: Gunning fcor excellence

Company: Komatsu

DM: Gunne Civil (EEM Jun/Jul 2025)

Roles our readers perform include:

Asset Manager

CEO

Chief Engineer

Contract General Manager

Fleet Manager

General Manager Parts & Service Operations

Group Technical Manager

Head of Purchasing Department

Head of Transport

Lead buyer

Story: A matter of trust

Company: John Deere

DM: RPM Pro Civil (EEM Jun/Jul 2025)

Machinery owners

Machinery operators

Managing Director Manager Procurement & Contracts, Logistics

National Operations Manager

National Parts Manager

Procurement and Logistics Manager

Product Manager

R&D Director

Supply Manager

Premium advertising options – magazine

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 11,200+ industry decision makers

A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:

• Website takeover - full length of website on both sides

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Align yourself with the latest industry news

• Available for seven days at a time

Feature Videos

Earthmoving Equipment Magazine Videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, these videos highlight industry partnerships, showcase real-world applications of new equipment and technology, and demonstrate project delivery and safety solutions.

Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver. From heavy machinery in action to the latest construction innovations, Earthmoving Equipment Magazine Videos give your brand a powerful platform to engage the industry and build trust through real-world performance.

Earthmoving Equipment Magazine Video Packages include:

• 3-5 minute Long-Form Video showcasing your product or service

• Video hosted on the Earthmoving Equipment Magazine homepage for at least one week

• 10 x high-res images from your video shoot

• 1 x Custom Print Editorial Article written by our journalists

• Video and editorial hosted on the Earthmoving Equipment Magazine Website,and amplified across eNews and social channels

• Full reusage rights for all content provided

Editorial

At Earthmoving Equipment Magazine we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

We interview your best clients and showcase how your products and services managed a pain point for their company.

An in-depth look at your business, and the impact it is making on the industry.

for the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Personality profiles from leaders within your industry and/or organisation.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule

Booking: 15 Jan 2026

Publication: 16 Feb 2026

Booking: 12 Mar 2026

Publication: 13 Apr 2026

Booking: 14 May 2026

Publication: 15 Jun 2026

Booking: 16 Jul 2026

Publication: 17 Aug 2026

Booking: 10 Sep 2026

Publication: 12 Oct 2026

Booking: 12 Nov 2026

Publication: 14 Dec 2026