Issuu

2027

Media Kit

Earthmoving Equipment Magazine connects machinery brands with contractors, fleet owners and operators through focused coverage of equipment, technology, applications and industry developments across the earthmoving sector.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

341.3K+

Earthmoving Equipment Magazine reaches decision makers in the booming earthmoving industry in Australia, engaging them with the latest news, insights and case studies from the sector.

Monthly exposure opportunities for 12month partners

13.2K+ Magazine circulation

65k+

E-Magazine circulation through partners

11.9K+

25.2%

3.1%

25.4K+

Enewsletter circulation

Enewsletter click rate

Readership Owner/Operators

57%

Civil Construction

18%

Local Government

14%

Quarries

10%

Sales/Marketing

Enewsletter open rate

Average monthly page views

42.6K+ Social followers

Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads. Electronic Magazine circulation through association partners including CCF QLD, CCF VIC, CCF NSW, Allied Earthmovers Association, CMEIG, National Association of Women in Construction (NAWIC), Nexgen and Master Builder Association.

Geography VIC

27%

NSW

26%

QLD

26%

A sample selection of our audience

Komatsu with Imerys Talc (EEM Feb/Mar 2026)

CJD Equipment with Bairnsdale Quarries (EEM Apr/May 2026)

Caterpillar with Sherlock Homes (EEM Jun/Jul 2026)

Alemlube with Project Haulage Australia LiuGong with Wholesale Sands and Recycling (EEM Aug/Sep 2026) (EEM Oct/Nov 2026)

Companies most engaged with our content include:

Roles our readers perform include:

Big Chief Hire

Allstone Quarries

Asset Manager

Machinery owners

Sitex

Gunne Civil

CEO

Machinery operators

BMD

Pullella Earthmoving

Chief Engineer

Managing Director

CPB Contractors

PCS Contracting

Contract General Manager

Kennards

Nordcon

Fleet Manager

Manager Procurement & Contracts, Logistics National Operations Manager

Earthworx

CME Civil

General Manager Parts & Service Operations

National Parts Manager

Australian Civil Solutions

Raw Civil

Group Technical Manager

Procurement and Logistics Manager

Coates Hire

PGC Irrigation

Head of Purchasing Department

Product Manager

Western Quarries

NCJ Adamson

Head of Transport

R&D Director

Mad Cat Group RPM Pro Civil

Hyland Civil and Earthmoving

Lead buyer

Supply Manager

Content: the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.

Buyers conduct 80% of research before speaking to suppliers

This research is increasingly being done through AI

AI preferences content from trusted media over company websites

In 2027, campaigns that create impact will start with great content

* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/

Create once, publish everywhere Great content doesn’t live in one place. With Earthmoving Equipment Magazine, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.

Enews

Podcast

Web

Video

Webinar

Build authority and credibility

Extend reach and AEO visibility

Deliver directly to engaged audiences

Bring real-world stories to life

Connect through expert conversations

Educate and engage audiences live

One story. Multiple channels. Compounding impact.

Foundational marketing products Establish your brand presence with a mix of print and digital display advertising. All display advertising options include content created by our editors and journalists, showcasing your brand to our audience.

Inside front cover

SOLD OUT FOR 2027

Inside back cover

SOLD OUT FOR 2027

Enewsletter

Back cover

SOLD OUT FOR 2027

Early right hand page

Double page spread

SOLD OUT FOR 2027

Premium ad space - website LEADERBOARD (FIXED)

BANNER (AD TITLES)

Front cover

Solus EDM

LEADERBOARD (ROTATING) MREC (ROTATING)

Event marketing opportunities Events are where awareness turns into action. They give you the opportunity to build visibility, engage directly with target customers and develop relationships. By connecting face‑to‑face with prospects, events generate high‑quality leads, reinforce credibility and support stronger, faster conversion. Converge Expo Converge Expo brings together the organisations involved in planning, supplying and delivering civil and commercial construction and infrastructure projects across Australia. Combining a large-scale exhibition, conference program and

networking opportunities, the event connects contractors, engineers, infrastructure owners and suppliers looking to build relationships, generate leads and secure future project opportunities.

Data Centre Build Expo Data Centre Build Expo is Australia’s dedicated event for the design, construction and delivery of nextgeneration data centre infrastructure. Bringing together developers, consultants, contractors, engineers, technology providers and project owners,

15-16 September 2027 Melbourne Convention & Exhibition Centre

5,927+ attendees

106 exhibitors

65.4% have purchasing power

the event provides a platform to explore the technologies, partnerships and innovations driving one of Australia’s fastest-growing construction sectors. Australia’s dedicated data centre construction event, connecting developers, contractors and suppliers.

Datacentrebuildexpo.com.au

Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.

Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.

Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.

Lead Generation Lead generation is where brand building converts into opportunity. These solutions engage decision makers with valuable content while capturing genuine interest. The result is a pipeline of qualified leads, stronger one-to-one engagement and clearer visibility across the buying journey. Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.

Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.

Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.

Features schedule

Feb/Mar

Apr/May

Jun/Jul

Aug/Sep

Oct/Nov

Dec/Jan

(200 page edition with extra copies printed for major events)

Booking: 15 Jan 2027 Publication: 22 Feb 2027

Booking: 05 Mar 2027 Publication: 12 Apr 2027

Booking: 07 May 2027 Publication: 14 Jun 2027

Booking: 09 Jul 2027 Publication: 16 Aug 2027

Booking: 03 Sep 2027 Publication: 11 Oct 2027

Booking: 05 Nov 2027 Publication: 13 Dec 2027

Special feature

• Earthmoving Attachments & Accessories

• Events – DDT , CCF QLD HMES , Sydney Build , Conexpo , Regional events

• Wheel Loaders

• Attachments, Accessories & Demolitions

• Articulated Dump Trucks / Site Dumpers

• Machine & Attachments Technology

• Material Handling Equipment

• Skid Steers/Track Loaders

• Innovative Products Technology

• Excavators

• Roads Resurfacing/Pavement Maintenance, Rollers & Compaction Equipment • Site Dumpers • Electric Machines

• Equipment Service, Maintenance & Parts

• Excavators

• Dozers

VIEW DESIGN SERVICES

VIEW DIGITAL SPECS

For Partnership Enquiries contact: KahChi Liew

VIEW MAGAZINE

VIEW PRINT SPECS

Brand Manager, Earthmoving Equipment Magazine P: 0421 474 407 E: kahchi.liew@primecreative.com.au