Deals on Wheels Media Kit

Media Kit

Deals on Wheels has been Australia’s premier magazine for the buying and selling of trucks, truck parts, and truck accessories since it was launched on to the market in 1985. With 13 editions a year the magazine offers up to 200 pages per edition, packed full of classifieds and stories celebrating the people who love their trucks, truck restorations, truck shows and the latest gear and advice from those in the know.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Deals on Wheels reaches the trucking industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

160,026

27,345

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Dom Shanahan owner Shanahan’s Transport (DOW 521)

Melissa Strong, Followmont Transport General Manager People and Safety (DOW 521)

Companies most engaged with our content include:

Isuzu

Hino

Iveco

Manheim

Slatterys

Grays

Paccar

Volvo

Cummins Gorski

Trailer Stonestar

Freightmore

All Freight Finance

Stratton Finance

DAF

Nick Latch of Nick Latch North Shore (DOW 516)

Matt Van Dam - Boss Logging owner (DOW 516)

Roles our readers perform include:

Managing Director

Owner Operator

Sales Manager

Parts Manager

Agency Manager

Transport Manager

Fleet Manager

Brad Dykes - driver - KW Thompson’s Transport (DOW 516)

Service Manager

Truck Driver

Business owner

Company Director

Diesel Mechanic

Panel Beater

Truck Customiser

Premium advertising options – magazine

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 23,000+ industry decision makers

Feature Videos

Deals on Wheels videos are one of the most powerful ways for advertisers to bring their story to life. Produced in an engaging case study format, they showcase trucks, trailers, and equipment in action, highlight real-world performance, and tell the stories behind the people and businesses that keep Australia moving.

Each video is crafted to engage buyers and operators by showing your products in use – how they perform, the problems they solve, and the results they deliver. Deals on Wheels videos give your brand a dynamic platform to connect with the transport and logistics community and build trust through authentic, real-world storytelling.

Deals on Wheels Video Packages include:

• 3-5 minute Long-Form Video showcasing your product or service

• Video hosted on the Deals on Wheels homepage for at least one week

• 10 x high-res images from your video shoot

• 1 x Custom Print Editorial Article written by our journalists

• Video and editorial hosted on the Deals on Wheels Website, and amplified across eNews and social channels

• Full reusage rights for all content provided

At Deals on Wheels we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

We interview your best clients and showcase how your products and services managed a pain point for their company.

An in-depth look at your business, and the impact it is making on the industry.

article looking at the development of a product and the problem it solves for the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Features schedule

Booking: 3 Dec 2025 On sale: 12 Jan 2026 Issue 527

Booking: 15 Jan 2026 On sale: 9 Feb 2026 Issue 528

Booking: 2 Jul 2026 On sale: 27 Jul 2026 Issue 534

Booking: 12 Feb 2026 On sale: 9 Mar 2026 Issue 529

Booking: 30 Jul 2026 On sale: 24 Aug 2026 Issue 535

Booking: 12 Mar 2026 On sale: 6 Apr 2026 Issue 530

Booking: 27 Aug 2026 On sale: 21 Sep 2026 Issue 536

Booking: 9 Apr 2026 On sale: 4 May 2026 Issue 531

Booking: 24 Sep 2026 On sale: 19 Oct 2026 Issue 537

Booking: 7 May 2026 On sale: 1 Jun 2026 Issue 532

Booking: 22 Oct 2026 On sale: 16 Nov 2026 Issue 538

Booking: 4 Jun 2026 On sale: 29 Jun 2026 Issue 533

Booking: 19 Nov 2026 On sale: 14 Dec 2026 Issue 539