Media Kit
Australasian Bus and Coach (ABC) delivers news to all of the niche parts that make up the Australasian bus and coach scene. Through ABC, companies get a unique opportunity to showcase their latest and best products to the right audience in the local bus and coach industry.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Australasian Bus and Coach reaches the Australasian bus and coach industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership
128.7K
69,647
14,805
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website
(timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
Brand builder
Executive influencer
Industry leader
A sample selection of our audience
Busways CEO Will O’Neill (ABC 455)
Companies most engaged with our content include:
Dysons
Ventura Kinetic
CDC NSW
CDC Victoria
Busways
Transit Systems
GoWest Tours
Kangaroo Bus Lines
SkyBus
Southern Cross Transit
Bus Queensland
Tranzit Group
Warrnambool Bus Lines
Donric Group
Sunbury Bus
Cranbourne Bus Lines
Go Bus
Langley’s Coaches
Metro Tasmania
Metro SA
Auckland Transport
Roles our readers perform include:
Company appointments
Contract news
Contract changes/updates
Industrial disputes
New vehicle releases
Recalls
Government procurement
Local content
Driver safety
Passenger safety
Bus restorations
Changed routes
Added bus routes
Coach technology
Includes a mix of operators, drivers, enthusiasts, suppliers and government transport departments
Shane Butcher, driver at Swan Transit (ABC 456)
Frank Oliveri, MD Southern Cross Transit (ABC 449)
Fantastic Aussie Tours MD Jason Crownshaw (ABC 449)
Ryan Bus Bros, GM Daniel Zampatti (ABC 456)
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Double page spread
Inside back cover
Premium advertising options – digital
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
BANNER (FIXED)
LEADERBOARD (FIXED)
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 9,600+ industry decision makers
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
Solus EDM
Webskin
Bespoke advertising options
A popular option with bus manufacturers, ABC’s Video Bus Reviews feature our resident expert Paul Aldridge, who is renowned in the Australian bus industry for his reviews.
Paul will drive your bus around town and record his reactions and review of the bus, pointing out its strengths and latest updates. You’ll receive a 5-10 minute video review, which we’ll publish online and via a QR code in our magazine, which appears alongside a written review from the ABC team. Your video review is also shared in our weekly eNewsletter and on socials.
Bus Search Buyer’s Guide
Widely regarded as the go-to reference book for the bus industry, the Bus Search Buyer’s Guide (BSBG) lists all the latest bus and coach models available from Australia’s leading brands. The BSBG provides specification details such as weight and dimensions (among many more) for chassis, bodies and completely built (CBU) models. BSBG has also expanded to include spec data and write-ups for the leading air-conditioning, seating, door, flooring and telematics technology, among many more.
Categories covered in the BSBG are as follows: :
• Chassis
• Bodies
• Chassis & Bodies
• HVAC
• Seating
• Doors
Including your bus and coach models with their specification data in the BSBG is an essential part of the annual marketing plan for every OEM in the Australian market.
Video Bus Review
Editorial
At Australasian Bus and Coach we employ industry leading journalists and editors who craft our content inhouse through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
interview your best clients and showcase how your products and services managed a pain point for their company.
article looking at the development of a product and the problem it solves for the industry.
article that homes in on the specific features and benefits of a particular product or service.
Company profile (VDI/Tropic Wings)
Product profile (Volgren)
Case study (StyleRide)
Product feature (SGESO_MAX ADR System) People profile (Volvo)
We
An
Personality profiles from leaders within your industry and/or organisation.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
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An in-depth look at your business, and the impact it is making on the industry.
Thought leadership (Irizar)
Features schedule
Booking: 17 Jun 2026
