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TheKoreanWave: MyExperiencesinAmerica; MyLessonsinKorea
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JalynRyu[ScarsdaleHS, NY]
Good afternoon. My name is Jalyn Ryu, and I am a second-generation Korean-American.
My mother was born in Seoul; my father was born in Busan. I was born in Ann Arbor, Michigan. I can not speak or read Korean. But when someone asks me about my ethnicity, I answer that I am Korean. That is a curious thing. To identify myself as something that I do not understand fully - being Korean.
In January of last year, my father asked me, βIf you could pick any destination in the world, where would you visit?β I knew my answer: Korea.
The world canβt seem to get enough of Korea these days. My father had told me in the past with pride that Korea had never invaded a foreign country. Well, Korea may not be waging war these days but Korean culture and products are taking over the world. That dominance taps into all of our basic senses.
Consider our taste buds, our smells, and the explosion of Korean cuisine. Kimchi is found everywhere including national grocery stores such as Whole Foods, Trader Joeβs, and Wegmans. Korean flavors enrich popular fast foods such as Shake Shack, which offers the Korean Chicken Burger. It is also found in upscale dining. For instance, in 2012, Danji became the first-ever Korean restaurant in New York City to earn a Michelin star (Shin). By 2024, there were 11 Korean restaurants in New York City with a Michelin star (Michelin Guide)! It is not just a matter of quantity; the quality too is receiving recognition. Since 2012, only one restaurant in all of New York City has been bestowed the honor of a third Michelin star: a Korean restaurant named Jungsik - one of just five restaurants today in all of New York City to earn a third Michelin star (Kang; Michelin Guide).
Korean culture and products are in our ears: Blackpink, New Jeans, Big Bang, and many others. When you stroll through a Barnes and Noble, you may see BTS calendars, magazines, and even bobbleheads. Gangnam Style was the first music video on YouTube to reach a billion hits, and it is still played widely at sporting events in the U.S. today. (Atkinson).
Korean culture and products are in our eyes: Parasite earned the highest honor in cinema when it won the Academy Award in 2020 for Best

Picture, becoming the first non-Englishspeaking movie to do so (Buchanan and Barnes). The very next year, another Korean movie, Minari, was nominated for Best Picture (IMDb).
Korean entertainment also
mothership myself. I already knew much about being Korean from my mother, father, grandmothers, aunts, and uncles, who all live in the U.S. Nonetheless, I wanted to see for myself what it felt like to be there. What type of society was generating all of this?
Last summer, we visited both Seoul and Busan and toured all of the typical tourist traps. I loved it all, especially the food and Olive Young! I saw the extraordinary. In Seoul, I saw the serene and majestic Gyeongbokgung Palace and the night street fair buzzing with energy in Myeongdong. In Busan, I saw Gamcheon, the artist village, and Jagalchi Fish Market. I have to admit that I do not think the eating of live octopuses will catch on anytime soon in America. And I also saw the ordinary: many of the signs were in English, Starbucks and Tim Hortons were sprinkled across the city, and the people inside them were glued to their phones, just the same as in New York City. But the thing that I learned that surprised me the most was this: When my mother and father

β β¦ Koreancultureandproductsareinourears: Blackpink, NewJeans, BigBang, andmanyothers. WhenyoustrollthroughaBarnesand Noble, youmayseeBTScalendars, magazines, andevenbobbleheads. GangnamStylewasthefirstmusicvideoonYouTubetoreacha billionhits, anditisstillplayedwidelyatsportingeventsintheU.S. today. (Atkinson) β¦β. Inthephoto, girlgroupBLACKPINKfinishedtheir worldtourβDEADLINEβperformanceatSoFiStadiuminLosAngelesonJuly12 and13, 2025 withallseatssoldout.
dominates streaming services as well. According to Netflix, Squid Games Seasons One and Two rank as the two most-watched non-Englishspeaking Netflix shows of all time (Tudum by Netflix). Corporations who have lined up to have their brands affiliated with the Squid Games series include McDonaldβs, Dominoβs, Crocs, Puma, and my fatherβs favorite, Johnnie Walker (Simon; Orosa).
Korean culture and products are available everywhere to be touched: Korean skincare and cosmetics are among the most popular beauty products in the world. Hyundai Kia is the thirdbest-selling automotive manufacturer in the world (Togan). Korean appliances and electronics are in our homes and in our pockets. The most important device most of us own may be our smartphones, and Samsung is the number one manufacturer of smartphones in the world (Ray).
So, understandably, I wanted to visit the
visited other relatives who were elders, it felt super formal with rigid rules. Truthfully, I even felt uncomfortable at times. The tones of voices were different: softer, slower, serious. Everyone had different titles, and names didnβt matter. My parents always had to bow to each elder both at the time of greeting and departure, and they even kowtowed to certain elders. I learned there and then that Koreans love R&R, and by R&R, I donβt mean rest and relaxation - Koreans are not known for that. I mean, rules and roles. For example, my mother informed me that the simple statement βDid you sleep well?β is stated in only one way in English. In Korean, however, depending on the respective roles of the two speakers, not a single phonetic sound is replicated in one version of the statement versus another. In addition to the complexity of language rules, there was also the complexity of roles. Everyone had roles. One was not just an
aunt or an uncle; one had to be a big aunt or small aunt and so on. Apparently, there are almost ten titles for just the concepts of aunt and uncle!
On the long flight back, I thought about my time in Korea. And I began to think about my upcoming junior year in high school and getting back to the daily routines of my life in New York.
And it occurred to me: As a teenager these days, I find life pretty confusing. I know that some of that is the result of the simple fact that I am a teenager with limited knowledge about the world. But, things really do seem to be changing fast. Twenty-five years ago, almost no one carried a smartphone or used the Internet regularly. Today, everyone carries a smartphone and uses the Internet daily. Only Koreans ate Korean food then, but today when LeBron James dunks a basketball, he has to do it with βBibigoβ stitched onto his jersey (NBA)! As another example, consider that in my high school, you can now be a he and then a she or vice versa. You can be an it or a they. And maybe most confusing, you might be something but identify as something else: I have classmates who identify as other animals.
The world is changing so fast.
As I reflected on all of these thoughts, it dawned on me that for a people to survive and thrive over 5,000 years, as the Koreans have, it makes sense that there were strict rules and roles.
When I thought deeper about how such a people came to create the phenomenon known as the βKorean Wave,β it occurred to me that rules and roles provide the necessary structure for a people to maintain cohesion, organization, and order. Those foundations, in turn, are necessary to produce the sheer breadth of the Korean Wave. In other words, when one considers the array of successes that constitute the Korean Wave - from the exquisite three-star Michelin restaurants to the artistry of K-pop and K-cinema to the massmanufactured Hyundais and Samsungs - it seems to me that no singular condition could have created such a phenomenon. Neither solely creativity nor solely productivity could have produced such a phenomenon. Instead, it was the combination of conditions that made it work: Korean creativity propelled by Korean productivity. Such a combination is made possible because of the cohesion, organization, and order that is founded by the tradition of Korean rules and roles.
I appreciate the Korean culture and products that I get to experience in America today. And I value the lessons that I learned from my visit to Korea: as I find my way in this ever-fastchanging world, the wisdom of the past can be so powerful that it ripples - like a wave - through the successes of today and the future. Thank you.



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