International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 12 Issue: 02 | Feb 2025
p-ISSN: 2395-0072
www.irjet.net
Lessons from Amazon: AI-driven Marketing Innovation Analyzing and Comparing Trends from AI-based Marketing Techniques at Amazon
Pranav Suri ---------------------------------------------------------------------------***---------------------------------------------------------------------1. Introduction Artificial Intelligence (AI) is changing the way businesses approach marketing by helping use data to better connect with customers and to make smarter decisions. This paper looks at how AI is used in marketing, focusing on its applications, advantages and challenges. AI tools at Amazon study customer data, which helps marketers create personalized content and spend their budget more effectively. Some common uses of AI include chatbots for customer support, price adjustment, and product recommendations based on customer sentiments and choices. Advantages of AI in marketing are significant. AI makes operations more efficient by analyzing customer behaviour and interactions, ensuring the right people see the right message at the right time. Some common marketing techniques used: 1.
Chatbots and Virtual Assistants
Chatbots are designed to deliver human-like interactions using AI. They are often integrated into websites to assist with customer service or to facilitate the sale of products and services. Now social media platforms are also including them in their products. The chatbots are trained on the basis of human interaction to get more humane feel. They restructure customer engagement into more scalable and tailored interactions. Instead of human helplines, the chatbots act as the first step to customer resolution with tackling common complaints and issues. IT consulting companies are also offering AI chatbot systems to businesses in different sectors like retail, healthcare, technology, etc. 2.
AI on advertisements
In the coming years, marketer’s job will be to access customer database and feed it to AI. Advertisement (Ad) industry’s core belief is to give customized recommendation to its users. However, in the past, general advertisements were created due to multiple types of customers. AI has changed this scenario. The marketers can customise Ads to target a wide population with personal touch. Instead of merely focusing on loyal customer base, AI can target new customers using Ads with personalization. Shopping sites track the customer’s preferred products and show Ads such that customers have more chance of buying these products. 3.
Visual and Voice Search
Visual and voice searches have become major achievements in marketing. Various websites are incorporating voice and visual search to market their products. People are from different cultures and use different languages. Some people who are unable to type can speak and find the desired object. Social media platforms are incorporating these factors to increase content consumption for the masses.
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