International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395 -0056
Volume: 04 Issue: 05 | May -2017
p-ISSN: 2395-0072
www.irjet.net
Search Engine Optimization in E-Commerce Sites Shashank Narayan Srivastava1, Suhani Kshatriya2, Rajkumar Singh Rathore3 1 Student,
Department of Computer Science , Galgotias College of Engineering Technology, Greater Noida, India Department of Computer Science, Galgotias College of Engineering Technology, Greater Noida, India 3 Assistant Professor, Department of Computer Science, Galgotias College of Engineering Technology, Greater Noida, India
2 Student,
---------------------------------------------------------------------***--------------------------------------------------------------------1.2 External links (back links, backward links) and Abstract - Search engine optimization is the method of inbound links optimizing your website for the purpose of getting free traffic from search engine. SEO has gained popularity in the past few years in digital marketing with the increase in the use of mobile phones and tablets. With the growing craze of online shopping the e-commerce websites are in competition with one another. Their profit earnings play a major role in their business.
Google and other search engine counts link to a page from another website as vote for this page. In other words, web pages and websites with more external links from other websites will be ranked more highly. The quality of external links is also very important factor, so if links from other web pages are from a website with a good reputation and with relevant content and key phrases, then this is more valuable. Many of web focused companies should improve this aspect of search engine optimization in process called external link building and internal link architecture. Web centered companies should always try to get links from web pages with the higher Page Rank (PR) or from web pages with a PR rating at least four. Page Rank is a scale between 0 and 10 used by Google to determine the importance of websites according to the number and quality of inbound links and external links (back links). Incoming or external links to website should always come in natural textual form, rather then in graphic form (Banner adds images etc). Google and other search engines does index or evaluate image links, but without textual links web companies won’t increase website rank or popularity. The Domain name maturity, Internal link structure, URL structure, Bounce rate etc. factors are very important for good ranking position in the search engine.[7]
KEYWORDS: Search Engine Optimization, Search Ranking, Web Crawling, Internet Marketing, Website Promotion, Reranker
1.INTRODUCTION SEO (Search Engine Optimization) is the development of subsequent the principle of the search engine such as site structure, webpage language and interaction diplomatic strategies for the balanced planning to improve the site search performance in the search engine and increasing the opportunity of customer discovery and access to the website. SEO is a scientific development idea and methodology, which develops beside with the development of search engine, and promotes the development of search engines at the same time [7]. The major factors for good ranking positions in all the main search engines are:
1.3 Off Page optimization This is the technique for making back links. Back links are normally termed as link back from other website to our website. Back links are important for SEO because search engine algorithms give credit, if any website has large number of back links. As well as back links increase, website popularity will increase.[4]
1.1 On-page optimization Matching web page content and key phrases or keywords searched. The main factors to optimize web pages are keyword and key phrases density, keyword formatting, putting keywords in anchor text and the document meta-data (page title tags, Meta description tags, Meta keyword tags etc). Each web page on some website should have different title tag, Meta tag description and Meta tag keywords. The number of times the key phrase is repeated in the text of the web page is a key factor in determining the position for a key phrase [7].
2. Literature Review 2.1. Literature review process. The literature review process is developed through the following three (3) stages: 1. Bibliography collection and search strategy: For the needs of the search, we have adopted “briefsearch” and “citation
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