International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395 -0056
Volume: 04 Issue: 04 | Apr -2017
p-ISSN: 2395-0072
www.irjet.net
An open source CRM software with data informatics Poonam Aher,Pratibha Charoskar,Abhishek Deshmukh,Tanmayee Deshpande Dept. of ComputerEngineering, K.K.Wagh Institute of Engineering Education and Research,Nashik ,Maharashtra , India. ---------------------------------------------------------------------***---------------------------------------------------------------------
Abstract - Customer Relationship Management (CRM) has
become one of central base point for many industries and organization such as Telecommunication, Banking, Retail, Insurance and IT industries. CRM is basically a business strategy which aims to help companies to maximize customer profitability through streamlined, integrated customer-facing processes. The motivation for companies to manage their customer relationships is to increase sales profit from concentrating on the economically valuable and profitable customers to increase revenue. Our system mainly provides the separate customer panel for easy interactions between customer and organization along with the data informatics about the customers using data mining. Data Mining is a process that uses a various data analysis and data modeling techniques to discover patterns and relationships amongst data which is used to make predictions and to take right decision. Data mining is one of the data analysis methodology through which all the information about customer is collected and processed .We are using clustering technique to form the location and source cluster of the customers It helps to select the right perspective on whom to focus, provide the right additional offers and products to existing customers and identify leads. The result is improved customer relationship and revenue because of improved ability for each individual to contact in the best and sophisticated way. Key Words: CRM,Database,Data mining ,Clustering,pattern finding.
1.INTRODUCTION
CRM is a combination of processes, people, and technology that seeks to provide understanding of customer needs, to support a business strategy and to build long term relationship with customers. It involves using technology to synchronize, organize and automate business processes and sales activities, but also those for marketing, customer service, and technical support. Our CRM is complete Customer Relationship Management software that is a great fit for almost any company, freelancer or any individual looking to manage contact interactions. This CRM system can help companies look more professional to their customers and help improve business performance at the same time. And it is cloud based so one can access it from anywhere, anytime. Our CRM system is mainly focused to solve the problem of missing customer’s area and data informatics of Š 2017, IRJET
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Impact Factor value: 5.181
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customers using data mining techniques .Admin can manage the data and assign roles to multiple department to provide information related to customers and even customers are having their dedicated area to track the communication and status. The objective is to track all the communication between customer and business, and based on the collected information, create sales opportunity and forecast reports. Our goal is on customer retention techniques to enhance our customer relationships via Data Mining. Data Mining would fasten up the process of searching large databases so as to extract customer buying patterns, to classify customers into groups which also make databases to be handled efficiently. Clustering can help marketers to discover distinct groups in their customer base And they can characterize their customer groups based on the purchasing patterns . Data mining will play an important role in CRM as the data mining techniques like clustering and classification techniques will help in CRM fields like customer retention and customer services, marketing and hence increasing the sales by finding optimal leads.
1.1 Problem Defination Sales profitability and robust customer relationship is an activity that involves selling of products and providing services to customers and finding optimal leads. All the existing CRM is potent in delivering strategies but does not meet the customers demand of transparency. The traditional system fails to provide the dedicated area for customers to track all the communication between customer and business. This paper produces an effective mechanism in designing integrated version of CRM along with customer panel. By the use of data mining techniques each module are scheduled. By considering location and source parameters, similar customers are identified and mainly occasional customers that mean leads are converted to regular or valuable customers. In order to retain the current customers some attractive programs are developed.
1.2 Literature Survey CRM comprises a set of processes, people and enabling systems supporting a business strategy to build long term, profitable relationships with customers [Ling and Yen (2001)].It is an important technology in every business ISO 9001:2008 Certified Journal
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