International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 12 Issue: 08 | Aug 2025
p-ISSN: 2395-0072
www.irjet.net
Harmonizing Innovation and Efficiency: Unveiling the Strategic Confluence of Mass Customization and Frugal Engineering with Design Principles Tushar Tiwari1 1Research Scholar (Ph.D.), Indian Institute of Technology Kharagpur, West Bengal, India, 721302 ---------------------------------------------------------------------***--------------------------------------------------------------------Abstract - A significant paradigm change in product
manufacture and customer involvement has been brought about by mass customization. Two notable examples are Nike's innovative NikeiD platform and Dell Technologies' success in letting users customize their own PCs. According to recent polls, there is a high level of customer desire in personalization, which could lead to substantial market expansion. The study explores how cost efficiency and design flexibility can work together, emphasizing how common design concepts like modularity, scalability, simplicity, and user participation can support these objectives. Customization increases brand loyalty, helps businesses stand out in a crowded market, and can save money. In a time when customers value customized more and more, embracing mass customization can boost sales, customer loyalty, and business success. In the end, the study presents the combination of economical engineering with mass customisation as a gamechanging approach to the design and development of nextgeneration products.
Fig -1: Evolution of production paradigm
Key Words: Mass Customization, Frugal Engineering, Design Thinking, Innovation Engineering, Sustainability
1.INTRODUCTION Mass customization is one paradigm shift that has permanently changed how businesses interact with their clients and produce goods in the always changing business and consumer preferences landscape. Redefining client loyalty and revolutionizing industries, this game-changing idea sprang to prominence in the 1990s. Businesses that have cleared the path and demonstrated the amazing potential of personalization include Nike and Dell Technologies (2). This article explores the revolutionary paradigm change that mass customization has brought about, providing insights into how it affects customer loyalty, profitability, and differentiation in an age of increasing price transparency. Businesses that embrace mass customization are well-positioned to prosper in an increasingly individualized world as the digital age continues to change consumer expectations (3,4).
© 2025, IRJET
|
Impact Factor value: 8.315
Fig -2: As-reported ROA vs Uniform ROA The concept's creator, Dell Technologies (DELL), provides the best case study on mass customization. Dell started giving PC consumers the option to "build their own" devices in the 1990s, which basically allowed them to customize their PCs to the precise specifications they wanted (5,6). Dell used this tactic with great success. The company was able to attain great size and produce strong profitability levels because it was able to sell enormous quantities of PCs and source its suppliers wisely. Dell's mass customisation technique helped
|
ISO 9001:2008 Certified Journal
|
Page 129