Trenchless Australasia Media Kit by Prime Group

Media Kit

Trenchless Australasia is the leading source of no‑dig news and information in Australia and New Zealand. In addition to being the official publication of the Australasian Society for Trenchless Technology (ASTT) it is also the official media partner of the biggest specialist trenchless technology event in the Southern Hemisphere, No‑Dig Down Under, giving unparalleled access to key decision makers in the no ‑ dig sector and mature readership lists developed over several decades in distribution.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Trenchless Australasia reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Audience Breakdown

7,227

click rate 6.9%

8,435

6,785

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Companies most engaged with our content include:

WaterCorp

SA Water

Greater Western Water

Yarra Valley Water

Melbourne Water

Southeast Water

Sydney Water

Hunter Water

Urban Utilities

Gold Coast Council

Downer

John Holland

CPB Contractors

Group

Roles our readers perform include:

Chief Executive Officer

Managing Director

Chief Operating Officer

General Manager Infrastrucutre/Utilities

Executive Director Asset Management

Head of Water & Wastewater

Director of Infrastrucutre Delivery

Network Planning Manager

Program Director Majaor Projects

Asset Strategy & Planning Manager

Project Director Tunnelling/Trenchless/Pipelines

Head of Civil Engineering

Principal Engineer

Construction Manager Pipelines/Utilities

Senior Project Manager Trenchless Technology

Technical Director Infrastrucutre

Head of Procurement/Supply Chain

Innovation & Technology Manager

HSEQ Director

Contracts & Commercial Manager

Principal Consultant Trenchless/Geotechnical

Director of Strategy & Partnerships

Sustainability Program Direrctor

ESG Director

Head of Corporate Responsibility

Chief Engineer Renewables

Head of Grid Intergration

Director of Technology & Innovation

Head of Operations & Maintenance

Director of Investments

Head of Project Finance

Procurement Director Energy & Infrastructure

Lismore City Council (August 2025)

Yarra Valley Water (June 2024)

Yarra Valley Water (June 2023)

Greater Western Water (June 2025)

Watercare (October 2024)

Premium advertising options – magazine

Inside front cover

Front cover Back cover

Early right hand page

Double page spread

Inside back cover

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

BANNER

LEADERBOARD (FIXED)

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 5,900+ industry decision makers

Solus EDM

Editorial

At Trenchless Australasia we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.