Media Kit 2026
Trailer Magazine is Australia’s only publication that is focused solely on trailers, truck bodies and ancillary equipment. Trailer reaches every segment of the transport industry, from the boardroom to the bitumen, and brings its readers the latest in innovative technology and industry news.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Trailer Magazine reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership
open rate
43,668
10,273
CRT News powered by Prime Mover and Trailer Magazine
Since 2010, CRT News has been keeping the commercial road transport sector informed, connected, and ahead of the curve.
By drawing on the authority of Prime Mover and Trailer Magazine, CRT News delivers the best of both worlds in one powerful, twiceweekly enewsletter – making it the go-to digital resource for decision-makers across the truck and trailer industry.
Whether you’re looking to launch a new product, build brand awareness, or align with trusted industry reporting, CRT News provides unmatched visibility in Australia’s commercial road transport market.
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
builder
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs. Industry leader
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
Brand
What the industry says
“As General Manager for Logistics at Delta Group, I read the monthly edition to get a snapshot of where the industry is at with innovation and new technology to help stay in touch. I also enjoy reading articles on transport companies, new truck and trailer purchases and why they picked a particular brand or specification to support their business model. Listening to the stories of successful companies and the challenges and opportunities they have had on the journey is always interesting and motivating for any business person.”
Dominic Santullo
Delta Group General Manager, Recycling & Logistics,
“As Managing Director of ACFS Port Logistics, I read Trailer Magazine publications both online and in hardcopy, for all the latest news. In particular I rely on this publication of news, to get a great insight into developments and innovations that are occurring within industry sectors, so that we can further develop our own initiatives for our business requirements, maintaining our business edge.”
Arthur Tzaneros ACFS Port Logistics Managing Director & CEO,
“As Managing Director of a business involved in High Consequence Logistics, I am always looking for the latest in technology and safety which will give our business an edge. Trailer Magazine is one such platform which quickly brings me up to date and allows me to connect with like-minded suppliers.”
FBT Transwest Managing Director, Cameron Dunn
A sample selection of our audience
Cameron Dunn, Managing Director, FBT Transwest (TM Apr 2024)
Mark Tobin, Managing Director, Followmont Transport (TM May 2025)
Billy Barba, CEO and Managing Director, Minus 1 (TM Dec 2024)
Rory Gerhardt, Fleet and Compliance Manager ANZ, Mondiale VGL (TM Apr 2025)
Michael Meredith, Logistics Asset Manager, Ampol (TM Aug 2024)
Companies most engaged with our content include:
Border Express
Centurion
DHL Express
DP World
Followmont Transport
Lindsay Australia
Linfox
Qube
SCT Group
Toll Group
Barker Trailers
Bruce Rock Engineering
Byford Equipment
Freighter Group
Haulmark Trailers
Holmwood Highgate
Krueger Transport Equipment
The Drake Group
Tuff Trailers Vawdrey
Roles our readers perform include:
CEO
Managing Director
Owner
General Manager
Director – Fleet
Director – Logistics
Transport Operations
Chief Logistics Officer
State Manager
Marketing Manager
Executive Chairman
Linehaul Manager
Fleet Engineering Manager
Fleet Supervisor
National Operations Manager
Head of Sales
Administration Manager
Owner Operator
Chief Financial Officer
Compliance Managers
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Double page spread
Inside back cover
Premium advertising options – digital
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
• GIF files supported
At Trailer Magazine we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Company profile (Iceman Group)
Product profile (E-Plas)
Case study (Byford Equipment)
Product feature (ZF)
People profile (Vawdrey)
Personality profiles from leaders within your industry and/or organisation.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
An article that homes in on the specific features and benefits of a particular product or service.
An in-depth look at your business, and the impact it is making on the industry.
Thought leadership (Jost)
Features schedule
• Rigid bodies
• Axles & suspensions
• Tyres & wheels
• Moving floor
• Lifting equipment
• Weighing systems
Refrigerated transport equipment
• Branding, paint & coatings
• Hooklifts & skip loaders
• Fasteners
• Agriculture equipment
• Modern road tankers
• Container transport
• Tow couplings
• Service parts & repairs
• Lifting equipment
• Welding
• Automation
Event/Showcase
Trailer builder showcase
Booking: 7 Jan 2026
Publication: 6 Feb 2026
• Refrigerated transport equipment
• Container equipment
• Fifth wheels
• Branding, paint and coatings
• Weighing systems
Booking: 4 Feb 2026
Publication: 6 Mar 2026
• Modern road tankers
• Tippers
• Metal special
• Trailer/body hardware
• Service parts & repairs
• Welding
• Automation
Booking: 3 Jun 2026
Publication: 3 Jul 2026
Booking: 8 Jul 2026
Publication: 7 Aug 2026
Booking: 4 Mar 2026
Publication: 3 Apr 2026
• Rigid bodies
• Hooklifts and skip loaders
• Tow couplings
• Rentals/leasing
• Axles & suspension
• Agriculture equipment
Event/Showcase
Rigid body builder showcase
Booking: 5 Aug 2026
Publication: 4 Sep 2026
• Low loaders
• Truck mounted cranes
• Tyres & wheels
• Braking technology
• Tippers
Booking: 1 Apr 2026
Publication: 1 May 2026
• Refrigerated transport equipment
• Container transport
• Braking technology
• Lifting equipment
• Hydraulics
Booking: 2 Sep 2026
Publication: 2 Oct 2026
• Rigid bodies
• Rentals/leasing
• Axles & suspensions
• Lifting equipment
• Agriculture equipment
Event/Showcase
Hydraulics showcase
Booking: 6 May 2026
Publication: 5 Jun 2026
• Modern road tankers
• Truck mounted cranes
• Moving floor
• Tyres & wheels
• Low loaders
• Weighing systems
Booking: 7 Oct 2026
Publication: 6 Nov 2026
• PBS equipment & engineering
• Landing legs
• Service & maintenance
• Tippers
• Slide/tilt Trays
Booking: 4 Nov 2026
Publication: 4 Dec 2026
