Inside Water Media Kit

Media Kit 2026

Inside Water is an essential resource for those working in the Australian water sector. It focuses on the people, products and technology that enable sustainable and innovative management of Australia’s water resources. Inside Water is produced by a team of leading editors and journalists and is read by senior decision makers working for water utilities, authorities and councils around Australia.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Inside Water reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership

Geography

15,013

7,347

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

Tailor your own package

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Troy Grant, Inspector-General of Water Compliance (Issue 14)

Anna Jackson, CEO of UnityWater (Issue 15)

Andrew George, CEO of WaterNSW (Issue 16)

Companies most engaged with our content include:

Sydney Water

SA Water

South East Water

Yarra Valley Water

Queensland Urban Utilities

Brisbane City Council

Greater Western Water

Barwon Water

Engineera Australia

Fulton Hogan

Sun Water Veolia

Murray-Darling Basin Authority

National Water Grid Authority

Water Technology Suez Taggle Sequana Trility Downer

True Water Australia

Ashraf El-Sherbini, NSW DCCEEW Executive Director of Operations and Resilience (Issue 18)

Gerard Brody, Chair of the Essential Services Commission (ESC) Victoria (Issue 19)

Roles our readers perform include:

Water Operations Manager

Water Services Manager

Infrastructure Planning Manager

Civil Water Engineer

Utility General Manager

Environmental Engineer

Technical Water Director

Water & Waste Manager

Sustainability officer

Catchment Management Specialist

National Sales Manager

Project Manager

Technical Sales Director

PFAS Remediation Specialist

Stormwater Engineer

Treatment plant supervisor

Policy and Strategy Officer

Asset Management Officer

Spatial Analyst

Project Manager

Premium advertising options – magazine

Premium advertising options – digital

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium advertising options – exclusive

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 7,100+ industry decision makers

At Inside Water we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

We interview your best clients and showcase how your products and services managed a pain point for their company.

An in-depth look at your business, and the impact it is making on the industry.

An article looking at the development of a product and the problem it solves for the industry.

article that homes in on the specific features and benefits of a particular product or service.

Features schedule

Event Distribution WIOA Victoria (Bendigo) Event Distribution

WIOA Queensland (Gold Coast)

Event Distribution VicWater Annual Conference

WIOA New South Wales (Newcastle)

Booking: 01 Dec 2025 On sale: 06 Jan 2026

Booking: 26 Jan 2026 On sale: 03 March 2026

Booking: 30 Mar 2026 On sale: 05 May 2026

Booking: 01 Jun 2026 On sale: 07 Jul 2026

Booking: 27 Jul 2026 On sale: 01 Sep 2026

Booking: 28 Sep 2026 On sale: 03 Nov 2026