International Research Journal of Engineering and Technology (IRJET)
e-ISSN: 2395-0056
Volume: 12 Issue: 04 | Apr 2025
p-ISSN: 2395-0072
www.irjet.net
The Role of Customer Data Platforms (CDPs) in Driving HyperPersonalization in FinTech Tanmaykumar Shah JPMorgan Chase, USA -------------------------------------------------------------------------***-----------------------------------------------------------------------------
Abstract: As the FinTech sector matures, the demand for highly individualized customer experiences has shifted from a differentiator to a core expectation. This paper explores the role of Customer Data Platforms (CDPs) in powering hyper-personalization across financial services such as credit scoring, investment nudges, and contextual product recommendations. Defined by their ability to unify customer data from disparate systems, resolve identities, and orchestrate real-time journeys, CDPs have emerged as
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