CanadianSME Small Business Summit 2025 Recap

SMALL BUSINESS SUMMIT 2025

The CanadianSME Small Business Summit 2025, held on October 24th at the Metro Toronto Convention Centre, ignited ambition guided by the theme “AI-Driven Innovation:EmpoweringCanadianSMEs.”

Hosted by the Canadian SME Magazine, the summit was attended by Visionaries and entrepreneurs who came together to brighten up the event. Discussions took place on how AI is changing business tactics. Small business leaders were encouraged to put ideas into action and embrace the future of AI-driven growth by the summit's captivating showcase of cutting-edge technologies and unparalleled networking opportunities.

SPONSORS AND PARTNERS - 2025

TheCanadianSMESmallBusinessSummit2025 was supported by a stellar lineup of sponsors and partners, who also exhibited in the hall. We are grateful to:

UPS,ourShippingPartner,for ensuringeverythingarrived safelyandontime

ADP,ourPreferredHRandPayroll Partner,ADPoffersindustry-leading onlinepayrollservices&HRservices andsolutionstailoredtoyouno matterwhatyourbusinesssize

RBC,ourBankingPartner,for supportingsmallbusinesseswith tailoredfinancialsolutionstohelp themgrowandsucceed

Futurpreneur,ourBusinessMixerSponsor,non-profit organizationthatprovidesyoungentrepreneurs, with financing,mentoring,andbusinesssupporttoolsto helpthemlaunchandgrowtheirbusinesses

Solutions,ourBronzePartner, RationalSolutionsisaleadingtechnology companythatspecializesinprovidinginnovative solutionstobusinessesacrossindustries

9thCO,ourSilverPartner, 9thCOanAward-winning WebDevelopment&Digital MarketingAgency

Bell ourKeynoteSponsor, canada’slargestcommunications company leadingthewayinfibre Internet enterprisesolut digitalmedia

BDC,ourLanyardSponsor bankforCanadian entrepreneurs Keepmoving yourbusinessforwardwith ourflexiblefinancingsolutions andexpertadvisoryservices

ControlD ourGoldPartner ControlDisascalableDNS filteringservicethatblocksmaliciousthreats, unwantedcontent,trackers,andads-onalldevices

Partner,forsupporting dableinsuranceand financialsolutions

amondPartner, Gauvreauisaleadingpublicaccountingfirm dedicatedtoempoweringentrepreneursand businessowners

Jump+,ourBronzePartner PremiumResellerand PremiumPartnerin Canada,knownforsellingApple productsandaccessories

ASUS,ourSilverPartner ASUSispassionateabout technologyanddrivenby innovation

rofIntelInside® businessPCs

CDWhelpsyouassess,prepare, anddeployagentsthatdeliver measurableROI

A1GlobalCollege,ourKnowledge Partner A1GlobalCollegeoffers fast-track,career-focused programsthatgetyoujob-ready sooner

Samsung,ourBronzePartner, majorglobalmanufacturerof consumerelectronics, informationtechnology,and mobilecommunications

Intuit TurboTax,ourGold Partner bankforCanadian entrepreneurs Keepmoving yourbusinessforwardwithour flexiblefinancingsolutionsand expertadvisoryservices

Scepanovic&Associates PrivateWealthManagement ourKeynoteSponsor,provides personalizedfinancialplanning andinvestmentmanagement servicestoaffluentindividuals andfamilies

IAB ourGoldPartner The InteractiveAdvertisingBureau (IAB)empowersthemedia andmarketingindustriesto thriveinthedigitaleconomy

Okta,ourRegistrationDesk &KeynoteSponsor,Oktaisa secureidentityandaccess managementplatformthat helpsorganizationsmanage userauthenticationand protectdigitalassets

PeacockTariffConsultingourSilver Partner,PeacockTariffConsulting helpsbusinessesnavigate internationaltradewithexperttariff reviews,complianceguidance, strategicplanning,andrefund support

Sage ourGoldPartner Cloud accounting payroll,andHRthat growswithyou AI-powered continuousaccountingandERPto supportyourgrowthnowandinto thefuture

AirCanada,ourKeynoteSponsor, AirCanadaisCanadaslargest airlineandthelargestproviderof scheduledpassengerservicesin theCanadianmarket

SMALL BUSINESS SUMMIT 2025

24th October, 2025, Metro Toronto Convention Centre, North Building, Level

SmallBusinessSummit2025

www.smesummit.ca

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SMALL BUSINESS SUMMIT 2025

Event Highlights

The CanadianSME October 2025 Business Summit, held at the Metro Toronto Convention Centre, celebrated innovation, leadership, and entrepreneurship Bringing together over 3,000 elite guests and 93 exhibitors, the event served as a powerhouse for collaboration and growth among Canada’s small business community. Entrepreneurs, policymakers, and industry experts gathered to exchange innovative insights, explore new opportunities, and celebrate the spirit of Canadian enterprise in a digital-first world.

The Honourable Rechie Valdez, Minister of Small Business, delivered a recorded, inspiring address highlighting the vital role of digital transformation and collaboration in driving economic resilience. Karen Svendsen, Senior Director of Small Business Client and Business Strategy at RBC, shared impactful strategies drawn from her vast experience supporting entrepreneurs nationwide. From thought-provoking panels to vibrant networking sessions, the summit was a defining moment for business leaders committed to shaping a stronger, more connected future for Canadian SMEs.

3,000 attendees

100+ exhibitors

AdrienneFish EventHost

The prestigious CanadianSME Small Business Summit opened with an energetic and laughter-filled introduction by Adrienne Fish, one of Canada’s most celebrated comedians With her trademark big hair and even bigger personality, Adrienne set the perfect tone for the event fun, engaging, and full of energy Known for her appearances at Just For Laughs, Roast Battle Canada, and her COCA Comedian of the Year award, she brought her signature humour and charisma to the stage, instantly connecting with the audience and kicking off the summit on a high note

FounderandPublisherof CanadianSMESmallBusinessMagazine

The summit officially began with opening remarks from SK Uddin, Founder and Publisher of CanadianSME Small Business Magazine. In his inspiring address, SK reflected on the resilience and innovation of Canada’s small business community, highlighting their importance in shaping the nation’s economic future. He presented the summit’s 2025 theme, AI-Driven Innovation: Empowering Canadian SMEs, calling it a vital step toward equipping entrepreneurs with the knowledge and tools needed to thrive in a rapidly changing world. His powerful words set the optimistic tone for the day ahead.

EvanSolomon

MinisterofArtificialIntelligenceandDigitalInnovation andMinisterresponsiblefortheFederalEconomic DevelopmentAgencyforSouthernOntario

Evan Solomon, Minister of Artificial Intelligence and Digital Innovation and Minister responsible for the Federal Economic Development Agency for Southern Ontario, in his pre-recorded remarks, elaborated on Canada’s commitment to leading in AI innovation while safeguarding digital sovereignty. He highlighted the importance of equipping Canadian businesses especially SMEs to adopt AI and build homegrown capabilities.

His remarks underscored collaboration across government, industry and research to harness AI for productivity, economic growth and global competitiveness.

RechieValdez

MinisterofWomenandGenderEqualityand SecretaryofStateforSmallBusinessandTourism

The honourable Canadian entrepreneur and politician Rechie Valdez spoke about our magazine editor, SK Uddin’s tremendous work in building a platform that connects, celebrates and empowers entrepreneurs across the country. Starting in 2025, as Minister of Women and Gender Equality and Secretary of State for Small Business & Tourism, she has pushed for policies that support diverse communities, women entrepreneurs, and the nexus of gender and business

She also added in her statement, “...how AI is reshaping the way we live, work and do business. It is no more a buzzword. It is a powerful tool for small and medium sized businesses to compete, innovate and grow ” Minister Valdez said how daunting it was to embrace new technologies and shared the similar mindset when she was an entrepreneur herself but also explained that with the right support AI can unlock new opportunities by scaling ideas

KarenSvendsen

SeniorDirectorofSmallBusinessClient andPartnershipsatRBC

The Summit’s welcome remarks were delivered by Karen Svendsen, Senior Director of Small Business Client and Partnerships at RBC. With over 25 years of experience in financial services, Karen brings a deep understanding of entrepreneurship and innovation.

She spoke passionately about RBC’s commitment to empowering small businesses through tailored financial solutions and strategic partnerships. Her message emphasized collaboration, growth, and equipping business owners with the tools they need to succeed in today’s evolving economic landscape.

Keynote Speakers

More focus, less friction: how small teams get big things done

In his keynote, Andrew Turner, Head of SMB for North America at Amazon Business, explored the theme “More Focus, Less Friction: How Small Teams Get Big Things Done ” He highlighted how small businesses can scale efficiently by simplifying operations and leveraging innovative purchasing solutions Through real-world examples, Andrew demonstrated how Amazon Business helps entrepreneurs save time, reduce costs, and drive sustainable growth proving that small teams can achieve significant results with the right tools and focus

Digital Transformation in Logistics to Facilitate Growth and Navigate Evolving Regulations

PaulGaspar Director,SmallBusiness,UPS®Canada

Paul delivered an insightful keynote on “Digital Transformation in Logistics to Facilitate Growth and Navigate Evolving Regulations.” He emphasized how technology-driven logistics enable businesses to remain agile in a rapidly changing trade environment. Paul highlighted the importance of seamless customer experiences, transparent pricing, and accurate delivery cost estimates key elements that help small businesses enhance efficiency, remain competitive, and successfully navigate complex global regulatory frameworks

AI for Small Business: Empowering People and Operations

MohamedBasma

GeneralManager,Small BusinessServices,ADPCanada

Mohamed Basma delivered a compelling keynote on “AI for Small Business: Empowering People and Operations.” He discussed how artificial intelligence is transforming small business management from simplifying payroll and ensuring compliance to enhancing talent strategies and driving growth. Mohamed shared practical insights on adopting AI tools that empower employees, streamline daily operations, and open new opportunities for small business success in an increasingly digital world

Managing risk in a changing world

MelisaNepravishta FinancialAdvisoratCo-operators

Melisa Nepravishta, a Financial Advisor at The Cooperators, delivered an insightful keynote titled “Managing Risk in a Changing World.” She discussed how evolving economic and environmental uncertainties are reshaping the risks faced by Canadian businesses. Melisa emphasized the importance of proactive risk management and partnering with trusted advisors who understand a business’s unique challenges Drawing on her expertise in financial and estate planning, she outlined strategies for business continuity, wealth preservation, and long-term security helping entrepreneurs protect what they’ve built while preparing confidently for the future

RobertGauvreau FounderandCEOofGauvreau AccountingTaxLawAdvisory

Mohamed Basma delivered a compelling keynote on “AI for Small Business: Empowering People and Operations ” He discussed how artificial intelligence is transforming small business management from simplifying payroll and ensuring compliance to enhancing talent strategies and driving growth Mohamed shared practical insights on adopting AI tools that empower

streamline daily operations, and open new opportunities for small business success in an increasingly digital world

Unlock Your Wealth and Growth Potential by Knowing the True Value of Your Business

Dan Scepanovic, Executive Financial Consultant at Scepanovic & Associates IG Private Wealth Management, delivered an insightful keynote titled “Unlock Your Wealth and Growth Potential by Knowing the True Value of Your Business.” He emphasized the importance of understanding a company’s real value as the foundation for sustainable growth and strategic planning Dan introduced an AI-powered platform that analyzes accounting data to reveal key value drivers, helping business owners identify opportunities, address profitability barriers, and make informed decisions on expansion, succession, and long-term wealth creation

Fireside chat

The Economic Revolution Is Here

Business Ready

The fireside chat featured Pierre Cléroux, Vice President, Research and Chief Economist at BDC, and Sabrina Gollnow, Vice President, Financing at BDC Together, they explored how Canada’s economy is undergoing a significant transformation driven by shifts in global trade, AI innovation, and a new generation of business owners They shared actionable strategies for entrepreneurs to boost productivity and profitability amid uncertainty, highlighting how adaptability and forward-thinking leadership will position small businesses to thrive in this new economic era.

Critical Skills for an AI-Influenced Workplace

Phil Vokins, Channels Leader for Intel Canada, delivered an engaging keynote titled “Critical Skills for an AI-Influenced Workplace.” Drawing on his 12 years at Intel and deep expertise in AI, modern workspaces, and human-computer interaction, Phil explored the essential human skills needed to thrive as technology advances

He discussed how AI is reshaping jobs, workplace dynamics, and future employment structures, urging professionals to adapt through creativity, emotional intelligence, and lifelong learning to remain relevant in an increasingly AI-driven world

Take your business to the next

How Bell is Partnering with Small Businesses

MelissaMorison VicePresidentofBellCanada

Melissa Morison, Vice President of Wireline Marketing and Business Intelligence at Bell, delivered an inspiring keynote titled “Take Your Business to the Next Level: How Bell is Partnering with Small Businesses ” With over 20 years of experience in strategy, marketing, and operations, Melissa highlighted Bell’s commitment to empowering Canadian entrepreneurs through reliable connectivity, innovative telecom solutions like the Bell Business Wi-Fi app, and strategic partnerships that extend beyond telecommunications

She emphasized how Bell’s resources and collaborations help small businesses stay agile, connected, and competitive in a rapidly evolving digital landscape

Air Canada - Supporting Canadian SME's

BradleySutherland SeniorManagerofBusiness DevelopmentatAirCanada

Bradley Sutherland, Senior Manager of Business Development at Air Canada, delivered an engaging session titled “Air Canada – Supporting Canadian SMEs.” He discussed how travel plays a vital role in helping small and medium-sized businesses expand into new markets and seize global opportunities

Bradsharedinsightsintoemergingtraveltrends,cost-saving programs,andAirCanada’sgrowinginitiativesdesignedto supportCanadianentrepreneurs helpingthemconnect, collaborate,andcompeteonaninternationalscale.

LuisSantos

Authentication in the Generative AI Era

Luis Santos, Senior Solutions Engineer at Auth0 by Okta, presented a forward-looking keynote on “Authentication in the Generative AI Era.” He examined the new security challenges emerging with Gen AI systems and the growing need for robust identity and access management.

Luis explained how AI-driven platforms can secure sensitive data, manage dynamic permissions, and maintain model integrity. His session offered strategic insights into building scalable, secure, and future-proof authentication solutions to protect both users and organizations in an AI-powered world

Keeping Your Business Safe in a World That’s Always Watching

Yegor Sak, Co-Founder and CEO of Control D, delivered a powerful keynote titled “Keeping Your Business Safe in a World That’s Always Watching ” He shed light on the hidden realities of online tracking from ISP-level data collection to mobile and IoT surveillance emphasizing that digital footprints are often monitored without consent

Yegorexplainedpracticalwaysto enhancesecuritythroughencrypted DNSprotocolsandpolicy-based controls,demonstratinghowControl D’smanagedDNSservicehelps organizationsblocktrackers, safeguardprivacy,andbuilda strongerdigitalsecurityfoundation.

AI for small business is less sci-fi, more ROI

YvesMillette

ChiefExecutiveOfficerofHarvestandits

Yves Millette, Chief Executive Officer of Harvest and its subsidiary Farm Business Consultants (FBC), delivered a refreshing keynote titled “AI for Small Business Is Less Sci-Fi, More ROI.” With humour and practical insight, Yves challenged common misconceptions about AI, reminding entrepreneurs that it’s not just for large corporations He highlighted how AI is already embedded in everyday tools from accounting platforms to farm equipment and explained how it enhances productivity by automating repetitive tasks

Yvesemphasizedthatthereal powerliesincombininghuman judgmentwithAIefficiency, positioningsmallbusinessesto gaintangible,long-termvalue.

The Future of Work: How Microsoft 365, Copilot and AI Transform Your Business

MichaelSirota ChiefExecutiveOfficer, RationalBusinessSolutions

Michael Sirota, CEO of Rational Business Solutions, led a dynamic workshop titled “The Future of Work: How Microsoft 365, Copilot, and AI Transform Your Business ” With over two decades of technology leadership, Michael demonstrated how AI tools like Microsoft 365 Copilot are redefining workplace efficiency. Participants explored realworld applications from automating tasks to generating insights that help businesses operate smarter and faster.

He also discussed agentic workflows, security, and seamless adoption strategies, leaving attendees equipped with clear, actionable steps to integrate AI and future-proof their organizations

Tax Tips All Founders Must Know

StefanieRicchio

Stefanie Ricchio, CPA, CGA, and CEO of SRBC Inc., led an insightful session titled “Tax Tips All Founders Must Know ” Drawing on over 20 years of experience in finance and technology, Stefanie simplified complex tax concepts for entrepreneurs, helping them better understand T2 corporate returns, maximize deductions, and maintain CRA compliance

Through practical examples and expert guidance, she empowered business owners to avoid common tax pitfalls and take greater control of their financial future, reinforcing the importance of informed tax planning for sustainable growth

SohaibSyed

FounderofSolariskConsulting

Risk Ready: Building Your First Risk Register. Fast,

Simple, Essential

Sohaib Syed, Founder of Solarisk Consulting, led a practical and engaging session titled “Risk Ready: Building Your First Risk Register – Fast, Simple, Essential.” With over 18 years of experience in corporate audit and risk management, Sohaib guided participants through creating a one-page risk register to identify, score, and manage key business threats. Through real-world case studies and a hands-on demo, he showed how small businesses can transform risks into strategic advantages, fostering resilience, accountability, and proactive decision-making without complex systems or jargon

Digital Means Business:

Wade Kuiken-Rogers, a seasoned media strategist and business leader, delivered an inspiring workshop titled “Digital Means Business: How to Scale, Connect, and Compete Online.” Representing IAB Canada, Wade emphasized that digital advertising is no longer exclusive to large brands but a vital growth tool for small businesses.

He guided attendees through actionable strategies such as geo-targeting, A/B testing, and effective keyword planning, demonstrating how these techniques can boost reach, engagement, and ROI Participants left equipped with practical tools, free resources, and the confidence to strengthen their digital presence

Cory York led a powerful, inspiring and practical workshop titled “Fifty Bucks a Day: Unlocking Profits, Customers, and Freedom Through Digital Marketing.” He revealed how small daily investments in digital marketing can create powerful results for entrepreneurs

Corywalkedattendeesthroughpractical frameworksforsimplevideomarketing,sales automation,andcustomeroutreach—provingthat successdoesn’trequiremassivebudgets.With real-worldexamplesandactionableinsights,he showedhowconsistencyandinnovativedigital strategiescanunlockgrowth,boostprofits,and givebusinessownersgreaterfreedom.

Measure What Matters: Optimizing Your Amazon Ads Performance

Ritu Java, Founder of PPC Ninja, led an engaging and datadriven workshop titled “Measure What Matters: Optimizing Your Amazon Ads Performance ” With her expertise as an awardwinning speaker and AI-focused marketing strategist, Ritu guided participants through the key metrics that drive success in Amazon Ads

She shared practical methods for identifying high-impact performance indicators, optimizing ad spend, and improving campaign outcomes Attendees walked away with clear, actionable strategies to allocate budgets more effectively and harness data-driven insights for sustained business growth.

CrackingtheCode: TheEntrepreneur's GuidetotheUltimate TaxPlan

RobertGauvreau FounderandCEOofGauvreau AccountingTaxLawAdvisory

Robert Gauvreau, Founder and CEO of Gauvreau Accounting Tax Law Advisory, delivered a transformative workshop titled “Cracking the Code: The Entrepreneur’s Guide to the Ultimate Tax Plan ” Drawing on over 15 years of experience advising business owners across North America, Robert shared actionable strategies for achieving financial mastery and minimizing tax burdens through thoughtful planning

He broke down core methods for scaling revenue, optimizing financial models, and implementing advanced tax-saving strategies such as income splitting and multi-entity structures Attendees left empowered with a clear roadmap to build profitable, tax-efficient businesses designed for lasting success

Smart Automation + Real-Data

AI: Transforming

Canadian SMEs with

Zoho

AntonTchernikovsky

Co-FounderandChiefTechnology OfficerofCustomerization

Anton Tchernikovsky, Co-Founder and Chief Technology Officer of Customerization, led a thought-provoking workshop titled “Smart Automation + Real-Data AI: Transforming Canadian SMEs with Zoho ” He emphasized that true AI success comes from integrating clean, connected business data rather than relying on standalone tools or gimmicks.

Anton demonstrated how Canadian SMEs can leverage automation to eliminate repetitive tasks, enhance efficiency, and build scalable, cost-effective AI systems. His session provided a clear roadmap for transforming fragmented processes into intelligent, data-driven operations that drive sustainable business growth.

Be the Mentor You Wish You Had: Give Back, Lead, Connect

SergeRichardPetitFrère

NationalDirectorofEntrepreneurship ProgramsatFuturpreneur

Serge Richard Petit Frère, National Director of Entrepreneurship Programs at Futurpreneur, delivered an inspiring workshop titled “Be the Mentor You Wish You Had: Give Back, Lead, Connect ” He encouraged seasoned entrepreneurs to pay their experience forward by mentoring Canada’s next generation of founders. Serge highlighted how mentorship strengthens leadership skills, expands professional networks, and fosters mutual growth between mentors and mentees.

The session underscored mentorship as a meaningful way to give back creating lasting impact, empowering young entrepreneurs, and shaping a stronger future for Canadian business.

Workshops (Room 104D)

The event also featured a range of insightful workshops:

Board Director, ViceChair, and Consultant at Innovation Cluster

AI Strategy Consultant with PRAKTIKAI

From Traction to Growth — How Small Businesses Scale

ChristineCrandell

BoardDirector,Vice-Chair,and ConsultantatInnovationCluster

Christine Crandell, Board Director, Vice-Chair, and Consultant at Innovation Cluster, led an empowering workshop titled “From Traction to Growth How Small Businesses Scale.” Drawing from decades of experience advising global companies and entrepreneurs, Christine guided business owners through the mindset and strategic shifts needed to move from early success to sustainable growth

She outlined four essential elements for scaling effectively and shared actionable tools to build structure beyond hustle Attendees left with a clear, practical roadmap to overcome growth plateaus and scale their businesses with confidence and direction

Introduction to Federal Procurement & Innovation for Defence Excellence & Security Overview

ImanziKayitare

PolicyAnalyst,PublicServicesand ProcurementCanada(PSPC)–Procurement AssistanceCanada–OntarioRegion

NujhatBashir

PolicyAnalyst,PublicServicesand ProcurementCanada(PSPC)–Procurement AssistanceCanada–OntarioRegion

Nujhat Bashir and Imanzi Kayitare led an insightful workshop titled “Introduction to Federal Procurement & Innovation for Defence Excellence & Security Overview.” The session offered small business owners a practical understanding of how to engage with the Government of Canada’s procurement process and participate in the Innovation for Defence Excellence and Security (IDEaS) program.

Attendees learned how to identify federal contracting opportunities, navigate bidding procedures, and explore innovation challenges within the Department of National Defence opening the door for small businesses to collaborate on Canada’s cutting-edge defence solutions

Time Is Money: How Ambitious SMBs Reclaim Hours to Focus on Growth

Joanne delivered a practical and engaging workshop titled “Time Is Money: How Ambitious SMBs Reclaim Hours to Focus on Growth.” With over 25 years of experience helping organizations optimize operations, Joanne demonstrated how small businesses can save valuable time through automation, AI-driven insights, and more innovative financial systems.

She highlighted common efficiency challenges and provided clear, actionable strategies to eliminate manual work. Attendees left equipped with the tools and confidence to focus their energy on scaling and strengthening their business

Dominating Google Maps: A Local Business Guide to Winning in Search

KyleSutton VPofSalesatPagePros

Kyle led a high-impact workshop titled “Dominating Google Maps: A Local Business Guide to Winning in Search ” He unveiled the proven strategies behind Page Pros’ award-winning RankPRO™ service, which has helped thousands of businesses rank in the Top 3 on Google Maps Kyle shared actionable techniques for optimizing Google Business Profiles, generating authentic reviews, and outperforming competitors in the Map Pack. Attendees walked away with clear, practical tactics to boost visibility, attract local customers, and make Local SEO their most powerful growth engine.

Lorne Shantz led an engaging, hands-on workshop titled “Say Aloha to the AI Advantage: 5-Star Reviews, Answered Calls, Better Hires On Autopilot.” He showcased how Aloha Sales’ AI-powered tools act as virtual team members answering calls 24/7, generating customer reviews, and screening job candidates automatically Through live demos, attendees saw how these tools save time, increase customer satisfaction, and boost reputation

The session concluded with a Q&A, empowering business owners to confidently adopt AI-driven solutions that enhance growth without increasing overhead

AI Meets Tariffs: Smarter Trade Decisions in a Complex Global Market

Edward and Kyle co-led an insightful workshop titled “AI Meets Tariffs: Smarter Trade Decisions in a Complex Global Market.” Kyle opened with a clear overview of evolving global trade dynamics, sharing actionable strategies for SMEs to cut costs, improve compliance, and manage risk amid shifting tariff regulations. Edward followed with a live demonstration of AIdriven tools that simplify trade classification and sourcing decisions Attendees left with practical, techenabled solutions to navigate global trade with greater confidence and efficiency

KylePeacock

Take Market Share from the Giants: AI & Automation Playbook for SMBs

Mohannad led an energizing workshop titled “Take Market Share from the Giants: AI & Automation Playbook for SMBs ”

Drawing on his experience building and scaling tech companies, including Wrk com a $55M-funded low-code automation platform Mohannad shared how small businesses can compete with industry giants through smart automation and AI-driven workflows.

In just 30 minutes, attendees learned practical steps to streamline operations, boost efficiency, and unlock new revenue streams. The session empowered entrepreneurs to think bigger, act faster, and scale smarter with accessible automation tools.

Legal DropUsing AI to power lastmile delivery

AbdulAnimasaun

Co-FounderofLegalDrop

Abdul Animasaun, Co-Founder of Legal Drop, delivered an insightful workshop titled “Using AI to Power Last-Mile Delivery ” He explored how AI is reshaping the logistics industry, particularly the critical final stage of product delivery Abdul showcased how Legal Drop’s AI-powered platform enhances operational efficiency by reducing costs, increasing delivery accuracy, and improving customer satisfaction

Through practical examples, he illustrated how intelligent automation can transform last-mile logistics into a competitive advantage for Canadian businesses seeking smarter, faster, and more reliable delivery solutions.

SMALL BUSINESS SUMMIT 2025

Exclusive Panel Discussions

Event Featured FourExclusivePanelDiscussions: Buildingsuccessthroughstories:Canadian RisingStarshelpinspirebusinessgrowth

ExperiencetheinspiringjourneysofthreeCanadianRising Starsentrepreneurswhoachievesustainedbusiness growthwiththehelpofAmazonAds

TechFoundationsforGrowth:EmbracingCloud, Automation,andCybersecurityintheModernSME

Digitaltransformationisn’taluxury it’sanecessity Thispanelexplores howCanadiansmallbusinessescanstrategicallyadoptcloudsolutions, leverageautomationforefficiency,andimplementessential cybersecuritypractices

Intoday’sfast-movingdigitaleconomy,innovationisthekeytostaying competitive.ThispanelexploreshowCanadiansmallbusinessescan harnessemergingtechnologies,driveinnovation,andscalewith confidence

CompetingonInnovation:HowCanadian SMEsCanThriveinaGlobalTechEconomy AIforEveryHuman:Simple,Intuitive

ThispanelfocusesonhowAItoolscanbedesignedwithsimplicity, accessibility,andhumanneedsattheircore Byhighlightingreal-world applicationsandsuccessstories,ourexpertswillexplorehowCanadian smallbusinessescanharnessAIthat’sintuitive,inclusive,andbuiltto enhance notreplace humanpotential

Exclusive Panel Discussion 1

Building success through stories: Canadian Rising Stars help inspire business growth

This inspiring panel discussion featured three Canadian Rising Stars entrepreneurs who shared how they achieved lasting business growth with the support of Amazon Ads. The session opened with documentary segments highlighting each brand’s journey, followed by an engaging conversation on their advertising evolution.

Panelists discussed how visual storytelling and AI-powered creative tools helped them craft unique shopping experiences and authentic brand identities Attendees gained actionable insights on building integrated campaigns, optimizing ad spend, and standing out in a competitive digital marketplace

Jake Karam Kinda Hejeili (Moderator) SeniorMarketing Manager,AmazonAds CEOandpresident–LiquidRubber CanadaInc

Rebecca Prime Founder&CEO, Beck’sBroth

Justin Osborne VPofSales, BlumeSupplyInc

Exclusive Panel Discussion 2

Tech Foundations for Growth: Embracing Cloud, Automation, and Cybersecurity in the Modern SME

The “Tech Foundations for Growth” panel brought together industry experts to discuss how Canadian small businesses can embrace digital transformation through cloud technology, automation, and cybersecurity. Panellists highlighted that adopting the right digital tools is no longer optional but essential for long-term success.

They shared practical strategies for streamlining operations, enhancing data security, and building scalable tech infrastructures. The discussion offered SMEs a clear roadmap to strengthen efficiency, protect their assets, and create a resilient foundation for sustainable, tech-driven growth.

Dr Georgette Zinaty

Exclusive Panel Discussion 3

Competing on Innovation: How Canadian SMEs Can Thrive in a Global Tech Economy

This forward-looking panel explored how Canadian small businesses can harness emerging technologies to stay competitive and scale with confidence in today’s fastpaced digital economy. Panellists discussed the importance of innovationdriven thinking, agile business models, and access to strong support networks.

They shared real-world strategies for adopting new tools, adapting to market changes, and positioning SMEs for global success. The session inspired entrepreneurs to embrace innovation as a mindset fueling resilience, growth, and long-term sustainability in a constantly evolving marketplace

Kree Govender

Robert Gauvreau

DirectorofSMBSales atMicrosoftCanada

Michelle Biase

Carolyn Mullin (Moderator)

Director,Strategic Partnerships atNiagaraCollege Research&Innovation

FounderandCEOof GauvreauAccounting TaxLawAdvisory

Anthony Chiotis

Directorof Implementation, SmallBusiness atADPCanada

Cinzia Bazzo

VP,SMBGrowth atTELUSBusiness

Presidentand ManagingDirector, HPCanada ManagingDirectorof CanadaatSage

Exclusive Panel Discussion 4

AI for Every Human: Simple, Intuitive Tools That Empower Small Businesses

The “AI for Every Human” panel emphasized that artificial intelligence should simplify work, not complicate it. Experts discussed how Canadian small businesses can adopt AI tools designed for accessibility, ease of use, and human-centered impact. Through real-world success stories, the panel showcased intuitive AI applications that enhance productivity while preserving the human touch in business operations. The discussion encouraged entrepreneurs to embrace AI that aligns with their team values and workflows proving that innovation doesn’t require technical expertise, just curiosity and an openness to smarter solutions.

Kristin Wozniak

Andreina Delgado (Moderator) ChiefData+Growth OfficeratCosmo5 (formerlyLabelium)

DirectorofSmall BusinessCanada forVisa

Founder&Head ofPRAKTIKAI

Herman Wong

HeadofServices Strategyand Developmentfor ModernWorkspace andCloudatCDW Canada

Adrian Straker Managerof Channel&Retail MarketingatAsus

SolutionSales ArchitectatJump+ Canadaspremier ApplePremium Reseller Sal

BUSINESSMIXER Networking for SMB Owners

The Business Mixer Networking event, held from 4:45 to 5:45 pm, was sponsored by Futurpreneur. The one-hour networking session brought together visionary entrepreneurs, tech innovators, and industry leaders for engaging in one-on-one conversations. The ambiance encouraged attendees to exchange ideas, explore collaborations, and build valuable connections to drive growth in Canada’s digital-first economy. The discussions offered a space to share experiences, uncover trends, and strengthen relationships that inspire future opportunities.

SMALL BUSINESS SUMMIT 2025

Demo Stage

The demo stage featured innovative presentations from industry leaders:

AI-Driven Food Safety and Operational Intelligence

Greg Maloney, Chief Commercial Officer presented an engaging live demo titled “AI-Driven Food Safety and Operational Intelligence ” Using real-time data from Insomnia Restaurant in Toronto, they showcased how Stratosfy’s AI predicts refrigeration performance, detects issues early, and prevents food spoilage

The session highlighted how AI automates compliance, streamlines back-of-house operations, and delivers actionable insights empowering restaurants to safeguard inventory, reduce downtime, and make faster, smarter operational decisions.

Empowering Entrepreneurs Financially

SuhaneilUzcategui

Suhaneil delivered a relatable, empowering demo, helping entrepreneurs gain clarity and confidence in managing their finances With over 12 years of international accounting experience, he addressed common pain points like deductible expenses, corporate tax obligations, and recordkeeping

Suhaneil demonstrated how Su Consulting simplifies financial management through personalized support, clear templates, and practical tools. Attendees left feeling informed, supported, and ready to take charge of their business finances, with an open invitation to a free 15-minute consultation.

Employment Hero: Canada's First and Only Employment Operating System

SarahTopjian

Sarah Topijan, Vice President of Sales at Employment Hero Canada, delivered a compelling live demo titled “Canada’s First and Only Employment Operating System ” In just 15 minutes, she showcased how Employment Hero unifies HR, payroll, benefits, compliance, and performance management into a single intuitive platform Sarah demonstrated how Canadian SMBs can reduce administrative time, ensure compliance, and elevate employee experiences through automation and selfservice tools Attendees left with a clear understanding of how one platform can simplify operations and empower teams to focus on growth and people

Beyond Borders: The AI Advantage for Canadian Founders

TehminaAChaudhry

FounderandPresidentofCanada StartupAssociation(CSA)

Tehmina A Chaudhry, Founder and President of the Canada Startup Association (CSA), led an inspiring session titled “Beyond Borders: The AI Advantage for Canadian Founders ” She demonstrated how AI is reshaping the way startups scale, operate, and access global markets particularly empowering immigrant and underrepresented entrepreneurs Through CSA’s Global Expansion Playbook and real-world success stories, Tehmina showcased how AI can automate market research, localize customer experiences, and connect founders with international investors. Attendees left equipped with practical steps to harness AI for global growth and innovation.

Meet Soteria: Smarter

Investing, Powered by AI

KamenDamov

Mattew DeveloperatBiasafe

CoreResearcheratBiasafe

Ilyas Zakiat, Founder and CEO of BIASafe AI, presented an impressive demo The live demo of Soteria, the innovative portfolio management platform by BIASafe AI, showcased how artificial intelligence is transforming investment management for individuals and institutions alike. Attendees saw how Soteria delivers instant, data-driven insights spotting portfolio inefficiencies, concentration risks, and missed opportunities in real time The platform’s ability to stress-test investments against market events, such as rate hikes or geopolitical shifts, impressed audiences Combining institutionalgrade analytics with a user-friendly interface, Soteria proved to be a powerful AI-driven ally for confident, smarter investing

TheWorkYouDoWell, andEverythingElse

RichardHall ChiefOperatingOfficer,Bevelworkforce

Richard Hall, Chief Operating Officer of Bevel Workforce, delivered a compelling demo titled “The Work You Do Well, and Everything Else.” He explored how business growth often stalls not from lack of vision, but from inefficiencies and distractions that drain leadership focus Richard demonstrated how Bevel Workforce helps companies identify and offload non-core tasks, transforming “everything else” into leverage for sustainable scale

The session highlighted how focusing on high-impact work while Bevel streamlines the rest enables leaders to regain clarity, boost efficiency, and accelerate growth by doing less, but doing it better

Trust is Currency: How Strong Financial & Cyber Practices Win Clients and Partners

SanjayChadha

Sanjay Chadha, Partner at SAV Associates, led a powerful demo titled “Trust is Currency: How Strong Financial & Cyber Practices Win Clients and Partners ” Drawing on over 25 years of experience with leading firms like PwC, KPMG, and Deloitte, Sanjay illustrated how transparent financial reporting and robust cybersecurity practices build credibility and accelerate business growth

He demonstrated how frameworks such as SOC 2, ISO 27001, and PCI audits enhance operational trust The session underscored that in today’s market, trust isn’t just a value it’s a competitive advantage that drives partnerships and lasting success.

City of Toronto - Small Business Enterprise Centre

Vikas(Vik)Jain

Vikas (Vik) Jain, Small Business Advisor with the City of Toronto’s Economic Development Division, delivered an informative demo highlighting the programs and resources available through the Small Business Enterprise Centre. He introduced attendees to the city’s extensive support network for entrepreneurs, including training, advisory services, and funding opportunities.

Vik encouraged aspiring business owners to explore how the City of Toronto empowers startups to grow, innovate, and succeed locally and globally

Unlocking Growth with AI and Sheridan EDGE's Rise program

SocialEnterpriseCoachatSheridanCollege

Dihan Chandra, Social Enterprise Coach at Sheridan College, led an inspiring demo titled “Unlocking Growth with AI and Sheridan EDGE’s Rise Program ” He introduced attendees to Sheridan EDGE, the college’s entrepreneurship hub that empowers impact-driven founders and students to build ventures that create meaningful social and economic change. Dihan showcased how the Rise Program integrates AI tools, mentorship, and collaboration to accelerate growth for social enterprises. The session highlighted how Sheridan EDGE fosters innovation, skill-building, and community to help entrepreneurs scale with purpose and confidence

mateApp

d an engaging siness card ment for

professionals He demonstrated how the platform eliminates manual data entry, allowing users to scan cards, add notes, share contacts with teammates, and export data as CSV files all at a minimal annual cost

Drawing from his expertise in business development and growth strategy, Latif highlighted how Biztomate helps teams save time, stay organized, and enhance efficiency in everyday networking and client management

Advertisingyour businesswiththeScore

AlexCampbell

SeniorDirectorofAdTechand ProgrammaticfortheScore

Alex Campbell, Senior Director of Ad Tech and Programmatic at theScore, delivered an engaging demo titled “Advertising Your Business with theScore ” He introduced theScore Campaign Manager, a self-serve advertising platform that gives businesses of all sizes access to one of Canada’s premier digital advertising environments.

Alex guided attendees through the entire campaign creation process from account setup to ad booking showing how brands can reach audiences directly within Canada’s #1 sports app. His presentation highlighted the platform’s simplicity, accessibility, and its power to help businesses grow through premium, data-driven advertising.

EXHIBITORS 2025

EXHIBITORS 2025

EXHIBITORS 2025