DIGITAL MEDIA AND SOCIAL INFLUENCE
Do you enjoy using social media to share information and have productive conversations that influence opinions or inform your own?
Are you interested in learning how you can use digital platforms to advocate for others and foster purposedriven engagement?
Are you excited about the possibility of working in a creative and rapidly evolving field?
The Digital Media and Social Influence program equips students to become effective and compelling digital communicators and storytellers. Our graduates are technically prepared to design media campaigns and manage social media platforms, but also to be socially aware, responsible, and ethical in a way that creates an impactful presence online. As the world of media and digital communication continues to evolve at an unparalleled pace, you will have a firm grasp on how to use it to drive engagement, brand presence, and meaningful change.
YOU WILL LEARN TO:
• Create and manage digital content for social media, websites, and multimedia storytelling
• Design strategic campaigns that drive engagement, brand presence, and social impact
• Use data and AI tools to analyze audience behavior and measure media effectiveness
• Think critically about media’s influence on culture, politics, and social change
• Navigate ethical challenges in digital communication, including misinformation, AI, and privacy
THE ST. KATE’S DIFFERENCE
WOMEN: With a focus on women at our core, you’ll study with other women committed to reflection and exploration of the big issues that matter.
SOCIAL JUSTICE: This program trains students to harness the power of digital media for equity, inclusion, and systemic change.
CAREER PATHS TO EXPLORE
CORPORATE COMMUNICATIONS
Engage with your company’s key audiences by developing compelling social media campaigns and content to promote products or services and achieve business goals
PUBLIC SERVICE
Work with local, state or national government entities or other social service agencies and help manage relationships with public stakeholders
NONPROFIT LEADERSHIP
Advance the mission of a nonprofit organization by engaging with key audiences such as donors, volunteers, and clients
ADVOCACY
Work for a cause that is important to you and help drive policy change
CAREER READY: Courses such as Communication Career Exploration and Career Realization provide structured pathways for students to transition to meaningful employment.
CUSTOMIZABLE: Half of the course load is open and available to you to apply to a double major or graduate in three years if you choose.
