Turkey, discover the potential of the citrus industry

About Citrus Promotion Group Regarding 3,5 million ton production and an economic value of 1,5 billion USD, Turkish citrus sector is of vital importance for the population of 5 million people from Aegean and Mediterranean Regions who directly or indirectly earn their living by. Considering the high competetive advantage (natural unique taste and finest quality) of Turkish Citrus Fruits, it is fair to understand that one third of citrus production is oriented to export. Citrus Promotion Group was founded to increase not only the domestic but also the international consumption of our citrus products and also to optimize the usage of right marketing techniques as it becomes the national agenda. Citrus Promotion Group aims to promote our products by implementing the trademark process and emphasizing "Turkish Product” image throghout the world. It is accepted by the world that the vitamins and fibres which the citrus fruits contain, have positive effects on human health. With the promotion campaigns we will hold in the future, we intend to emphasize these features to create a consumption habit in and out of Turkey. This will also help the purpose of creating "Turkish Product” image. Citrus Promotion Group was founded to achieve above mentioned issues in November 2007 by the Undersecreteriat of Foreign Trade Directive numbered 120008151. The secreteriat of Citrus Promotion Group is run by General Secreteriat of Mediterranean Exporters Unions. Citrus Promotion Group Management Board is composed of 11 members (6 representatives from Mediterranean Fresh Fruit and Vegetables Exporters Union, 5 represantative from each West Mediterranean, Eagean, East Black Sea, İstanbul and Uludağ Fresh Fruit and Vegetables Exporter’s Union.)