Merchant Marketing
As a vertically integrated landlord, we have a unique program designed to enhance your marketing and PR efforts We encourage you to utilize these resources to amplify your brand in the local market. Below are the resources we provide as an in-house marketing agency to support your success.
For new merchants, we schedule a kickoff call with our marketing team. For existing merchants, we are available to schedule a call at any time. The intention of this introductory call is to discuss timelines, window wraps, public relations, new market strategy and general marketing support. Even if you do not have an exact timeline solidified, it is still important to hold this call so any opening efforts can be planned in tandem with our team for maximum amplification. Contact our marketing team at
Monthly Merchant-Focused Email
A monthly merchant email on the 20th, check your inbox and junk folder! It highlights our current initiatives and offers merchants a chance to share marketing updates or support requests. Content may be featured across social, e-blasts, and earned media. Tenant Blast - October
Customer-Focused Email
As noted, we use content from the merchant email to send property-specific e-blasts 1–2 times a month.
View an example here. These emails reach broad audiences of 5,000–30,000 subscribers, depending on the property
Seasonal Marketing Campaigns
Five times a year, Federal Realty launches seasonal marketing campaigns to build brand awareness, foster loyalty, and drive traffic to our properties These campaigns are leveraged across digital ad placements.
Ready to elevate your brand?
We feature as many merchant requests as possible within the cadence of our ongoing marketing campaign Reach out to us at any time at dcmetromarketing@federalrealty com
Social Media
Each property has a dedicated Instagram and Facebook account where we post usergenerated content that supports merchants Tag our handles via stories, posts, and reels for additional exposure
Events and Activations
Join our seasonal events, featuring workshops, live music, pop-ups, and more We encourage merchants to participate to drive sales, increase visibility and overall event success. If your business is planning its own event (e g , dine out, shop with purpose, or trunk show), let’s partner! We can provide support to amplify success.
Federal actively pitches and hosts live media and TV spots and may reach out to feature your brand For announcements, advisories, and listicles, we can help craft the story and connect you with local media outlets.
Paid Media
SONDER/SWAY
Looking for the latest trends in food, fashion, and experiences in the DMV? Check out
SONDER/SWAY, our in-house publication featuring monthly articles from guest contributors and brands. The newsletter reaches over 35K subscribers. and includes 2 monthly email blasts highlighting blogs and the S/S Spotify playlist
Partner with us by submitting an article or working with one of our featured bloggers.
Take advantage of paid media on property to amplify brand visibility and reach more customers Contact Amy Alyeshmerni pricing and inventory aalyeshmerni@federalrealty com Website
Each property has a dedicated website to showcase instore happenings and store information, including address and phone number Submit requests to dcmetromarketing@federalrealty com
Image Specs by Property: Bethesda Row, Pike & Rose, Wildwood, Congressional Plaza