Maximize Your Brand
Merchant Marketing at
Monthly Merchant-Focused Email
PR Support and Social Media
We send out a monthly merchant-focused email – see here. It is deployed on the 20th of each month (important for subscribers to check junk mail). This not only provides a strategic overview of what our team is working on, but a chance for our merchant partners to share their marketing initiatives and requests for support. We use the content for organic/paid social, customer e-blasts and earned media, among others.
Shops at Pembroke Gardens actively pitches and hosts live media and TV spots, and we may reach out with the opportunity to feature your brand. When it comes to announcements and advisories, we can help craft the story and connect you with our local outlets. Our property has a dedicated Instagram and Facebook account where we post user-generated content that supports merchants. You may submit content, but we ask that there are limited calls to actions. Tag our handles via stories, posts, and reels for additional exposure.
Customer-Focused Email As noted above, we utilize the information from our merchant-focused email to send e-blasts to our audience twice a month.An example of this email can be viewed here. We have a broad audience for these emails ranging from 10,000 – 15,000.
As a vertically integrated landlord, we have a unique program designed to enhance your marketing and PR efforts. We encourage you to utilize these resources to amplify your brand in the local market. Below are the resources we provide as an in-house marketing agency to support your success. For new merchants, we schedule a kickoff call with our marketing team. For existing merchants, we are available to schedule a call at any time. The intention of this introductory call is to discuss timelines, window wraps, public relations, new market strategy and general marketing support. Even if you do not have an exact timeline solidified, it is still important to hold this call so any opening efforts can be planned in tandem with our team for maximum amplification.
Ladybaker featured on South Florida Live NBC 6
Event and Activation Support
Level 29 featured on La Buena Onda
Property Activations
Whether your business is planning an event or would like to be a part of ours, we can support in a variety of ways. Shops at Pembroke Gardens plan seasonal events, experiential activations, and more. We encourage merchants to participate to maximize the success of sales as well as the event. If you are planning an event (ex. Anniversary Event, Trunk Show, Tasting Dinner, and more), please reach out to strategize on how we can partner.
Spring activation 2024 – Spring in Pembroke Gardens
Wellness Sunday x Nike Series
Storytime with Santa at Barnes & Noble
Ready to elevate your brand? Britt Lawrence MARKETING MANAGER Federal Realty Serra Scott MARKETING ASSISTANT Federal Realty
d (954) 890-3858 527 SW 145th Terrace Pembroke Pines, FL 33027 Floridamarketing@federalrealty.com
Halloween Costume Contest
Taste of the Gardens
Summer activation 2023 – Float into Summer