Assembly Row 2026 Brand Partnerships Deck

Brand Partnerships & Sponsorship Opportunities

Somerville, MA

Designed for Engagement

Assembly Row is a premier, highly accessible mixed-use destination that naturally supports large-scale events, brand activations, and community engagement.

With a strong mix of national retailers, dining, residential, office, and hospitality, it delivers consistent, high-quality foot traffic from both local and regional audiences.

Expansive open-air plazas and flexible gathering spaces make it operationally ideal for immersive brand experiences, while existing year-round programming creates a proven platform for sponsorships to integrate seamlessly and drive measurable impact.

MIXED-USE COMMUNITY

RETAIL

860,000 SF, 100+ merchants, 900 retail employees

OFFICE

1.1M SF Class A, PUMA North American HQ, Mass General Brigham HQ, 5,000 employees

RESIDENTIAL

4 residential towers, 1,400 rental units, 122 condos, 2,400 residents

4-star boutique hotel with 158 rooms, event space & banquet capacity HOTEL

Activation Spaces

We have nine fit-for-purpose activation spaces ranging in size located throughout the property.

Site plan

Activation Space

Directory

Garage Signage

Freestanding Signs

Vestibule Signage

Windmasters

Truss Banner (Event only)

Owned Channels

Over a 90 - day period

Programming

RIVERFEST

An annual block party each September attracting ~ 32,000 guests for community games, fireworks, live music and merchant promotions.

A ticketed rooftop restaurant competition for the best cocktails and small bites. Event features live music, games, and food for a 21+ crowd.

Launching in 2026, Assembly Row will debut a vibrant, carefully curated farmers market each Friday bringing local flavors and community energy from June 12-Oct 9.

Free Yoga in the Park every Saturday morning from May through September, welcoming 150-200 guests for a feel-good, community driven start to the weekend.

HOLIDAY PROGRAMS

Ugly Sweater Crawl, Howl-oween Yappy Hour, Holiday Caroling, Makers and Mocktails… we have an EPIC Holiday 2026 program lined up!