Q4 | 2025
Marketing Quarterly Report
Table of Contents DC METRO Marketing Content Calendar Executive Summary ● DC Metro / Florida Key Metrics…Page 4 ● DC Metro Executive Summary…Page 5 ● Q3 DC Metro Report … Pages 5-27 ● Laurel Shopping Center Social Media … Page 15 ● Leasing Email Blasts … Page 18 ● Q3 SONDER/SWAY Highlights … Page 27 ● Florida Executive Summary … Page 29 ● Q3 Florida Report … Pages 29-52
DC METRO
DC METRO | FLORIDA
Executive Summary Portfolio: Bethesda Row, Congressional Plaza, Pike & Rose, Wildwood. *With additional support to Federal Plaza and Montrose Crossing Shopping Center
7.2M
2%
+9% vs. Q3 -13% YoY
Total Flat vs. Q3
Visits
8%
Sales Growth YoY
Hard Goods & Misc. Retail
Key Insights ●
●
TTM YoY Sales
●
4.4M
●
Social Media Impressions
●
-3% vs. Q3
54K
Email Subscribers +1.5% vs. Q3
894
Press Articles -16% vs. Q3
See full Q4 Sales and Q4 Visits reports
●
Introduced Reddit Ads in Q4, targeting highly engaged communities and generating 253K impressions Collaborated with 30 percentage rent tenants through digital campaigns, PR, and events. Notable performances from Serena & Lily (+17%) and Framebridge (+13%) YoY Sonder/Sway Spotlighted 91 merchants in Q4 through two TV segments and partnerships with seven influencers, reaching a combined 81.5K followers Partnered with 70 on-site activations in Q4, contributing to a 9% increase in visits vs. Q3 Supported Joola’s grand opening with digital and PR efforts, including a meet-and-greet with Ben Johns and attracted 350 attendees in 1.5 hours and drove $18K in sales PR continued to outperform YoY benchmarks with 2.3B in total readership, 894 press placements, highlighting 40+ tenants
Q4 Overview - DC Metro
70
Events, Activations and Pop-Ups +40% vs. Q3
54,474
DC Metro Email Subscribers +1.5% vs. Q3
894
57,827
Press Articles
Social Followers
-16% vs. Q3
+2.7% vs. Q3
3
52%
Merchant Grand Openings
B2B Leasing Eblast Open Rate Average
Press & Announcements
TOP PRESS STORIES & ANNOUNCEMENTS ●
Fox 5 WTTG-TV: sonder/sway presents gifts for the Host/Hostess, Barnes & Noble, Levain, maman, Serena & Lily, Jenni Kayne, Urban Country, 12/1/25
●
894
NBC4 WRC-TV: Small Business Saturday – Belina, Wildwood, 11/29/25
●
EaterDC: Thanksgiving (round up)– Summer House Santa Monica, 11/29/25
-16% vs. Q3 +251% YoY
●
Bethesda Magazine (print and online): The Gift Guide - Red Orchard, Urban Country and Appalachian Spring, 11/20/25
●
WUSA-TV (local CBS) Ch. 9: Celebrating Taco Tuesday with Torchy’s Tacos, 11/4/25
●
Fox 5 WTTG-TV: sonder/sway presents fall fragrances, Bluemercury, Anthropologie, Jenni Kayne, Sephora, Johnny Was, 10/16/25
●
Bethesda Today: 8 Things to Do in MoCo This Weekend – PIKEtoberfest, 10/2/25
●
Bethesda Magazine (online; print was available in Sept.): Fall/Autumnal Looks Shopping Column – J.McLaughlin, Uniqlo, South Moon Under, Reformation, Rails, 10/6/25
Press Articles
2.3B
Total Readership of Coverage Flat vs. Q3 +267% YoY
$11.5M
Ad Equivalency of Coverage +62% vs. Q3 +858% YoY
View all Q4 articles here and Q4 analysis report here.
Flight 3 Media Recap Overall Performance 4.4M Impressions -2% vs. Q3
4.1K Clicks -9% vs. Q3
$1.24 Avg. CPM Cost per mille (thousand)
+5% vs. Q3
$5,412 Ad Spend +1.5% vs. Q3 Flight 3 Full Report
Q4 Meta Media Report
Full Report HERE
Flight 3 Report Performance by Channel
Full Report HERE
Q4 ETW & Instagram Channel Launch
Impressions: 5,362 Likes: 83 Comments: 285 Shares: 10 Saves: 3 Reposts: 2
Impressions: 7,767 47.8% from followers, 52.2% from non-followers
Likes: 212 Comments: 784 Shares: 38 Saves: 8 Reposts: 4
Impressions: 2,143 Likes: 54 Comments: 44 Shares: 31 Saves: 3 Reposts: 0
Q4 Tenant Satisfaction
Laurel Shopping Center In Q4, the marketing team took ownership of the digital pylon sign, increasing visibility for tenant programming and adding value to the marketing program. Laurel Shopping Center continues to have strong engagement from the community with 11.7% growth in followers vs. Q3. We continue to seek opportunities to engage with our tenants and the community via events/activations and large-scale art projects and unique public relations opportunities. Click here for the full Q4 report.
Q4 Email Templates
Merchant Communications 431
Merchant Subscribers -28% vs. Q3
52%
Avg Open Rate -3.15% vs. Q3 -11% vs. YoY
4%
Avg. Click Through Rate -33% vs. Q3 -55% YoY
October
Merchant Eblast Communication Marketing Initiatives Deck 47% OR 2.6% CTR
November
Merchant Eblast Communication 58% OR 8% CTR
December
Merchant Eblast Communication 52% OR 1.4% CTR
Leasing Eblasts 528
Mid-Atlantic Brokers Subscribers +35% vs Q3
5.5%
Avg. Open Rate -3.5% vs Q3
5%
Avg. Click Through Rate Flat vs Q2
Barbershop Feature E-Blast +41% OR +2.6% CTR
DC Metro - Second Gen Restaurants +40% OR +8.4% CTR
Holiday 11/1 - 1/1, 2026
“Moments in Motion” Our brand campaign started with an idea that come to life through design, advertising, property signage, email marketing, and social media. Fall edition of our property signage has been installed leaning into captured moments when spending time with us. The media will include updated Advertising, In-App Display and Social as well as promotion in local online news placements MoCoShow, MoCo360 and other ad placements.
Winter 2026 Sneak Peek
Q4 Signage
Alo Bethesda Row
Mango Mango - Image place holder Congressional Plaza
CHAR’D Pike & Rose
Q4 Events & Activations Piketoberfest October 5th
Cost: $46,066 Sponsorship Income: $61,600 Total Revenue: $15,534 RECAP Pike & Rose hosted their annual Piketoberfest on October 5, 2025 with tenant collaborations, family activities, live music and pop-ups. Tenant Participation (18): Kusshi, Onelife Fitness, Pinstripes, Owen’s Tavern, Sports & Social, Sunday Morning Bakehouse, Hello Betty, Sephora and more.
FALLfest October 11th RECAP Congressional Plaza hosted its first FALLfest in conjunction with FITRow to increase traffic and engage the community. Tenant Participation: Barnes & Noble, The Fresh Market, Orange Theory, Pure Barre, Corepower Yoga, Madison Reed, Cartoon Cuts, Georgetown Hill Early School
Q4 Events & Activations Trick-or-Treat October 30th
Cost: $5,449 Ticket Income: $1,587* Sponsorship Income: $1,000 Net Cost: $4,449 RECAP Bethesda Row hosted the annual Trick-Or Treat Event on October 30, 2025 from 5PM-7PM. $1,587* was donated to Mana Food Bank
Tenant Participation (32): Giant, maman, Wylie Grey, Stretchlab, Equinox, Reformation, Aveda, Paper Source, Raku, Matchbox, Heyday and more.
Dine for the Cause: Rakugaki/ Raku X Make-A-Wish November 11th Rakugaki & Raku partnered with Make-A-Wish to host a dine-out day on 11/11, National Origami Day. In the days leading up to the event, the restaurant set a goal of collecting 1,000 paper cranes—a tradition believed to grant good fortune, healing, peace, or hope. On National Origami Day, Rakugaki & Raku honored that collective wish by donating 10% of the day’s sales to Make-A-Wish totalling $2,500.
Q4 Events & Activations PIKEkids October 25th & November 29th Cost: $0 Ticket Revenue: $448.46 RECAP
PIKEkids continues to grow in Q4. Hello Betty & Baked Bear sell out tickets for their activations. Parents pop up at events hoping to secure a last minute spot for their little one.
CongressionalKIDS October 26th CongressionalKIDS partners with Barnes & Noble to host 6, reading circles in 2025. Attendees read 3 books with a craft activity after each book.
Q4 Events & Activations Photos with Santa November 30, December 7th, 14th and 21st Cost: $9,935 Ticket Income: $736.39 WW, $1,265.27 CP Net Cost: $7,933 RECAP
Congressional Plaza & Wildwood hosted Photos with Santa and partnered with Fresh Market and Balducci’s for holiday cookies.
Santa Crawl December 13th
Cost: $7,000 Ticket Income: $2,869.35 Net Cost: $4,130.65 RECAP Pike & Rose hosted their 2nd Santa Crawl on December 13, 2025 with a Santa Costume Contest, Meet & Greet with The Grinch and tenants offering food and drink specials. Tenant Participation (10) : Jinya, Pinstripes, Owen’s Tavern, Caruso’s Grocery , Sports & Social, Kusshi Sushi, Joola, BurgeFi, Hello Betty & City Perch
Q4 Eventbrite Report BETHESDA ROW Income: $4,953.20
9
Total Events
340
Total Followers +7.3% vs. Q3
4.8
Overall Rating
PIKE & ROSE Income: $2,984.15
4
Total Events
653
Total Followers +8.8% vs. Q3
4.5
Overall Rating
WILDWOOD Income: $194.10
4
Total Events
36
Total Followers +33.3% VS Q3
4.0
Overall Rating
CONGRESSIONAL PLAZA Income: $37.75
3
Total Events
100
Total Followers +33.3% vs. Q3
3.1
Overall Rating
Q1 2026 Looking Ahead Events Bethesda Row ● BE Well Congressional Plaza ● CongressionalKIDS: Georgetown Hill & Barnes & Noble Pike & Rose ● PIKEkids: Pinstripes, bartaco, Hello Betty Media: Bethesda Magazine Shopping Social Media: Continued Influencer Program and Instagram Channel Growth Email Growth Program Continues
Q4 - Sonder/Sway Highlights
91
Merchants Featured
34,281
Maryland Subscribers +44% OR +.6% CTR
Sonder/Sway was featured on Fox 5 for Hostess Gifts featuring: Urban Country, maman, Serena & Lily, Barnes & Noble, Jenni Kayne and Levain
Florida
Executive Summary Portfolio: CocoWalk (CCW) and Shops at Pembroke Gardens (SPG)
●
Florida’s digital marketing strategy featuring social media campaigns, digital influencer program, and email newsletter campaigns contributed to the 23% increase in Service Sales and 19% increase in Hard Good & Retail sales for 2025. ○ Service: 3D brows 45%, School of Rock 4%, The Spot barbershop 14%, Madison Reed 22% ○ Hard Goods & Retail: Bluemercury 6%, Kendra Scott 11% , Gas Bijoux 12% with a sales increase in two percentage rent tenants: Coco Cigar 9%, Edward Beiner 72%
Social Media Impressions
●
Email subscribers increased by 4.4% in Q4 through property activations partnered with tenants, ex. Wellness Sunday: Nike and JETSET, PembrokeKIDS: Barnes and Noble, Kendra Scott, and Brimstone, and Coconut Groove DJ Series: Da Angelino and Chop, Mat Pilates Plaza Class: BodyRok
175
●
48 tenants were featured across digital platforms 19 of them being percentage rent tenants.
●
The closures of Botanico and PLANTA Queen along with a decease in snow birds likely attributed to the decrease in visits from Q3 to Q4.
1.5M
-26%
-77% vs. Q3
Total -767% vs. Q3
Visits
25%
Sales Growth YoY Hard Goods & Misc. retail
25K
Email Subscribers +4.4% vs. Q4 +38.4% YoY
Key Insights
TTM YoY Sales
2.6M +4.3% vs. Q3
Press Articles +90% vs. Q3 +182% YoY
See full Q4 Sales and Visits reports
Q4 Overview - Florida 49
Events, Activations and Pop-Ups 0% vs. Q3 -5.7% YoY
199
Press Articles +116% vs. Q3 +221% YoY
2
Merchant Grand Openings
25,709
FL Email Subscribers +4.4% vs. Q4 +38.4% YoY
60,260
Social Followers +3.5% vs. Q3 +11% YoY
Q4 Press & Announcements COCOWALK
PEMBROKE
131
49
Total Articles
Total Articles +40% vs. Q3 +390% YoY
+130% vs. Q3 +297% YoY
3.9M
5.8 M
Total UVM
Total UVM
-9% vs. Q3 +57% YoY
+1,731% vs.Q3 +1,140% from YoY
$247,414.56 Ad Equivalency of Coverage +1845% vs. Q3 -65% YoY
$671,012.29 Modern Luxury’s feature story on Da Angelino’s offering and menu highlights
Patch’s Feature
Miami New Times’
story of CCW’s Holiday storytime
listicle on the best holiday pop-up bars
Pembroke Pines News’ feature story on Halloween events
Total articles: List of online media hosting your press release UVM: The sum of unique devices visiting this publication's domain in a month. Ad Equivalency: The total estimated monetary value of articles in the report based on each Media Outlet popularity.
Ad Equivalency of Coverage
+1844% vs. Q3 +2170% YoY
Q4 Press & Announcements Con’t.
NBC 6's lifestyle show, South Florida Live aired a three-minutes interview featuring Unit B’s reindeer rooms holiday drinks.
Luxury Guide’s story featuring The Everturn Market and Bodyrok pilates class
Sun Sentinel's event calendar featuring Coconut Grooves plaza takeover
*Images hyperlinked to their original source URL.
NBC 6’s Broadcast mention of SPG’s holiday events (Kendra Scott, Breakfast with Santa and Storytime)
Q4 Meta Media Top Overall Posts
Overall FL Performance 2.6M Impressions +4.3% vs.Q3 -44% YoY
4.4% Engagement Rate -71% vs.Q3 +214% YoY
$14,214 Ad Spend -39% vs. Q3 -32% YoY
View the full CocoWalk report HERE. View the full Pembroke Gardens report HERE.
Reindeer Room
Ladies Night
(11/16)
(10/16)
Everturn Market
Ditch The Kitchen/
(9/12)
Private Dining
% Tenant In-feed posts Linked HERE
(11/14)
Q4 Tenant Satisfaction
Q4 - CocoWalk Email
Pembroke Email
10
24
12,648
13,061
Merchants Featured -29% vs Q3 -29% YoY
CocoWalk Subscribers +21% vs Q3 +89% YoY
23.5%
Average Open Rate -34.7% vs Q3 -25% YoY
420
Total Clicks +20.3% vs Q3 YOY not available
11
Total Emails Sent +83% vs Q3 Flat YoY
Merchants Featured +4% vs Q3 +60% YOY
Subscribers +7% vs Q3 +15.3% YoY
31.9%
Average Open Rate Flat vs Q2 +27% YoY
789
Total Clicks -17% vs Q3 YOY not available
9
Total Emails Sent Flat from Q3 -18% YoY
Key Takeaways: Both properties increased their database this quarter, with new subscribers it’s important to remove outdated ones. While CocoWalk saw an increase in clicks per email, Pembroke saw an increase in opens. Both campaigns could benefit from a more polished template and email schedule should be considered as we enter into Q1.
Q4 - Florida Merchant Email 250
Merchant Subscribers +4% vs.Q3
56%
Avg Open Rate +81% vs.Q3
0%
Avg. Click Through Rate +230% vs.Q3
October
CCW Merchant Eblast Communication SPG Merchant Eblast Communication
November
CCW Merchant Eblast Communication SPG Merchant Eblast Communication
December
CCW Merchant Eblast Communication SPG Merchant Eblast Communication
Q4 Holiday Storytelling “Moments in Motion” Our brand campaign started with an idea that come to life through design, advertising, property signage, email marketing, and social media. Holiday edition of our property signage has been installed leaning into captured moments when spending time with us. The media will include updated website header images, social ad campaigns, and newsletter templates. Winter 2026 Sneak Peek
Q4 Signage
Pembroke Evergreen Campaign Signage
Pembroke Activation Campaign
CocoWalk Activation Campaign CocoWalk & Pembroke Seasonal Campaign Signage
Q4 Signage Con’t.
Rice Window Graphics Cocowalk
Q4- The CocoWalk Rooftop 3
Rooftop Tours -33% vs. Q3
5687.05
Rooftop generated income +194.4% vs. Q3
49
$2,233.38
3
3
Leads acquired via Meta Ads and Google -53% vs. Q3
Executed deals +50% vs. Q3
0
Marketing Event Flat from Q3
Rooftop Ad Spend -34%% vs. Q3
Deals Negotiations +50% vs. Q3 Rooftop Control Sheet
Year End Recap ●
● ● ●
9 Executed Deals 361 Leads 11 Tours Net Income - $0 - With advertising and operational expenses the income remained flat.
Q4 Events & Activations CocoWalk | Coconut Groove DJ Series October - December ● ● ● ●
Partnerships with Coconut Groove and Tenant Restaurants (CHOP, D’Angelino and Narbona) 200 attendees 25 new emails were added to the CocoWalk database Complete Recap linked HERE
Q4 Events & Activations CocoWalk | The Grove Polar Express November 30th
Budget: $0 The Coconut Grove Business Improvement District paid for this event ● ● ● ●
Partnerships with Coconut Grove BID Tree Lighting on Fuller Street and Photos with Santa at Cocowalk 2,380 new emails were added to the CocoWalk database Complete Recap linked HERE
Q4 Events & Activations CocoWalk | Everturn Market x Bodyrok Class December 14th
Budget: $2000 Ticket Sales and Vendor Revenue: $655 Net Cost: $1,345 ● Partnerships with Little Local Market and Bodyrok. ● 24 attendees (Mat Class), 100 attendees + Market open to public ● Da’Angelino provided light bites to attendees ● 34 new emails were added to the CocoWalk database ● Complete Recap linked HERE
Q4 Events & Activations CocoWalk | Storytime With Mrs. Claus December 16th & 20th ● ● ● ●
Partnership with The Coconut Grove Branch Library 60 attendees 64 new emails were added to the CocoWalk database Complete Recap linked HERE
Q4 Events & Activations Pembroke | Wellness Sunday
October 26th , November 16th & December 14th ● ● ● ●
October: Zumba (100 attendees) November: Zumba (116 attendees) December: JETSET Pilates (30 attendees) 121 new emails were added to Pembroke Gardens Database 3 tenant participation (JETSET, Nike, Lime Fresh Mexican and Bluemercury) Complete Recaps: October, November, December
Q4 Events & Activations Pembroke | Taste of The Gardens Tuesday, October 21
Gross Ticket Sales: $4500 Non-Profit Donation: $3,000
● ● ● ● ● ●
300 attendees 20 Media Coverage 13 tenant participants Proceeds benefited Pooches in Pines, West Care South Village, Kiwanis Club of Pembroke Pines & Voices For Children 48 new emails were added to the Pembroke Gardens database. Complete Recaps: HERE
Q4 Events & Activations PembrokeKIDS | Monster Drawing with Kendra Scott Sunday, October 26
Net Sales Donated: $73.66
● ● ●
31 attendees 10 New Email Subscribers Complete Recaps: HERE
Q4 Events & Activations Pembroke | PembrokeKIDS Trick or Treat Wednesday October 29th
Net Sales Donated: $1795.78
● ● ● ● ● ●
700 kids with families 16 Media Coverage 45 tenant participants Proceeds benefited Pooches in Pines 420 new emails were added to the Pembroke Gardens database. Complete Recaps: HERE
Q4 Events & Activations Pembroke | Storytime with Santa at Barnes & Noble Wednesday, December 10 Budget: $2,000
Ticket Sales: $304.72
Net Cost: 1,695.28 ● 120 attendees ● 54 new emails were added to the Pembroke Gardens database. ● Complete Recaps: HERE
Q4 Events & Activations Pembroke | Kendra Scott Holiday Celebration Sunday, December 14 ● ● ●
31 attendees 10 new emails were added to the Pembroke Gardens database. Complete Recaps: HERE
Q4 Eventbrite Stats PEMBROKE
COCOWALK
12
Total Events
188
Total Followers +19.7% vs. Q3
5.0
Overall Rating
$3,803.41 Total Income
20
Total Events
972
Total Followers +12.4% vs. Q3
4.6
Overall Rating
$2,661.79 Total Income
Q1 2026 Looking Ahead Activations Pembroke Gardens ● Run Club ● PembrokeKIDS ● Broward Moms Collective Galentine’s Day at Kendra Scott ● Wellness Sunday with Nike and JETSET ● Ultimate Wellness Sunday CocoWalk ● Coconut Grove Arts Festival ● Coconut Groove Quarterly DJ Series ● Bodyrok Mat Pilates Series ● FP Movements Mat Series ● CocoKIDS: Storytime with the Coconut Grove Library
Appendix
Sonder/Sway Subscribers 34,281 October
November
December
Maryland Eblast: +44% OR | +2.7% CTR Spotify Blast: +17.6% OR | +0.5% CTR
Maryland Eblast: +12.8% OR |+ 1.3% CTR Spotify Blast: +13.5% OR | +0.3% CTR
ROMANTICIZE YOUR SLEEP ROUTINE - Paper Source, Serena & Lily, Anthropologie, Barnes & Noble.
PRIZED POSSESSION - Barnes & Noble, Framebridge, Red Orchard, Neuhaus, Urban Country, Boll & Branch, The Container Store.
FACETIME IRL - Red Orchard, Paper Source, Barnes & Noble, Anthropologie, Paper Source, REI.
SELF-CARE IS THE BEST CARE - Sweetgreen, Puree. Equinox, HeyDay, Stretch Lab.
CHOC O LOT - Veronica Beard, Evereve, Sephora, REI, Voorthuis Opticians, Johnny Was, Kendra Scott.
FALL MUST SEE BLOCKBUSTERS IPIC & Landmark.
AMBER LIGHTS - Bluemercury, Anthropologie, Jenni Kayne, Johnny Was, Sephora,
FALLING FOR WREATHS- Terrain, Paper Source, Giant, World Market, Trader Joe’s, West Elm, Pottery Barn.
MODERN ARMOR - Kendra Scott, Mejuri, GAP, Uniqlo, REI, LensCrafters, H&M. GIFTS THAT GLOW - Anthropologie, Bluemercury, Urban Country, World Market, maman, West Elm, Rails.
Maryland Eblast: +13% OR | +0.6% CTR Spotify Blast: +13% OR | +0.8% CTR
SLEIGH THE SOIREE - World Market, Serena & Lily, Terrain, Anthropologie, Sur La Table, William Sonoma. THE LIST - Veronica Beard, Morley, William Sonoma, Jenni Kayne, Room & Board, Secrete Jewelry, Pampillonia, Lens Crafters, Apple. HOLIDAY MIXER - Reformation, Sassanova, South Moon Under, Gorjana, Scout & Molly’s Boutique, Kendra Scott. GIFT YOURSELF - Veronica Beard Collection. BUNDLE UP - Jenni Kayne, Morely, Reformation, Scout & Molly’s Boutique, Indigo Octopus, Collars & Co, Uniqlo, Land’s End, Bonobos.
Bethesda Row Events & Activations Trick or Treat 10/30 Marine Layer - Jarritos' Collab Terrain - October 5- Succulent Terrarium Workshop October 19- Succulent Pumpkin Workshop Purchase over the phone - 240.345.9413 lululemon - October Events Gojana October Launch Bethesda Row Trick or Treat Farrow & Ball - Design Crawl 10/16 Shop for the Cause 10/13 & 10/23 Eat Sprout Grand Opening Event 10/22 Kendra Scott Love Shack Fancy 10/28 Ideal Image Laser Hair Removal Promo October Dolcezza Pumpkin Spice Everything Sephora GO Content - 11/21 12/5 Terrain - November 2- Orchid Arrangement Workshop November 16- Seasonal Wreath Workshop phone - 240.345.9413 gorjana new holiday arrivals 11/7 gorjana holiday gifting 11/10 Jenni Kayne Styling Event 11/17 Ideal Image Treatment Packages November Kendra Scott Events November 1st from 12pm - 2pm KGB Sunny Day Rescue November 5th from 3pm - 5pm KGB Lifeline Partnership November 6th from 5pm - 7pm KGB St. Jane De Chantel School Dolcezza The Little Grand Food Bank Fundraiser 11/9-11/10 Serena & Lily Sale of the Year now through 12/3 Veronica Beard Holiday Veronica Beard Every Mother Counts 11/13 maman Thanksgiving Pies Boll & Branch Embroidery Event 11/22
Eblast (Subscribers: 7,557) +10% vs. Q3 maman Thanksgiving Pies Boll & Branch Embroidery Event 11/22 Veronica Beard A Holiday Sips & Shopping Event 11/20 WES Holiday Performance 12/12 Chanukkah Event 12/14 Sephora Opening dedicated email 11/21 and 12/5 Framebridge Santa Photos 11/22,23 & 12/6&7 Kendra Scott Events: December 3rd from 5pm - 7pm KGB Alzheimer Association December 5th from 5pm - 7pm KGB Children's Inn for NIH December 6th from 3pm - 5pm KGB For 3 Sisters December 7th from 12pm - 2pm KGB Spirit Club Foundation December 7th from 3pm - 5pm KGB Junior League of PG County December 12th from 5pm - 7pm KGB Chad Tough Defeat DIPG December 13th from 12pm - 5pm KGB Judith Lese Breast Cancer Foundation December 14th from 12pm - 2pm KGB Petey and Furends gojana Holiday maman Martha Stuart Holiday Retail maman Holiday Events Boll & Branch Embroidery Event 12/20
Openings Boll & Branch Sephora
Social Numbers Instagram Followers: 11,122 Facebook Followers: 6,598 Facebook Rating: 4.6
October A (10/3, 10/5) ● Trick-or-Treat, Terrain, Frankie’s on the Park, Marine Layer ● +1.8% CTR | +51% OR October B (10/23, 10/25) ● PLANTA, Quartermaine, The Salt Line, Anthropologie, Terrain ● +0.3% CTR | +41% OR November A (11/5, 11/7) ● Bonobos, Faherity, lululemon, Mejuri, Pampillonia, Rails, Wylie Grey, Sassanova, Boll & Branch, Anthropologie, Urban Country, Williams Sonoma, Nike, New Balance, Stretch Lab ● +0.4% CTR | +46% OR November B (11/24,) ● Ernesta, Farrow & Ball, Williams Sonoma, Anthropologie ● +0.7% CTR | +51% OR Sept A (9/2, 9/4) ● Landmark Theatre, Luke’s Lobster, Anthropologie, Raku, Eat Sprout ● +1.75% CTR | +49% OR Sept B (9/23, 9/25) ● Williams Sonoma, Heyday, Luke’s Lobster, YogiTopi ● +.7% CTR | +44% OR Trick-or-Treat ● +0.7% CTR | +46% OR
Congressional Plaza Eblast (Subscribers: 5,691) -12% vs. Q3 Events & Activations Georgetown Hill - Open Enrollment 10/11 Ulta Events Photos with Santa 11/30 & 12/14 Georgetown Hill - Get 50% off first month Joyita B. Goose of Poshaq Trunk Show 11/8 CongressionalKIDS X Barns&Noble 12/28 CongressionalKIDS X Barns&Noble 10/26 J. Crew Factory 40-70% off storewide10/29 – 11/4 Ulta Events 10/11 Fall Fest / FITRow Appalachian Spring 10% OFF Poshaq Silks by Joyita Ghose Barnes & Noble Annual Polar Express Storytime 12/6 Ulta Events Barnes & Noble Holiday Book Drive11/1-12/15 Barnes & Noble Holiday Book Drive11/1-12/15 Shoe Fly $20 Brooks Adrenaline 24 Shoe Fly Mulitpair Savings Cartoon Cuts 20% Off 11/24 - 12/1 Holiday Mailer 12/1
Openings Collars & Co.
Social Numbers Instagram Followers: 11,122 Facebook Followers: 6,598 Facebook Rating: 4.6
October A (10/5, 10/7) ● Fallfest, Spirit Halloween, Hallmark, Smoothie King, Georgetown Hill ● +0.6% CTR | +48% OR October B (10/24, 10/26) ● CorePower, Ulta, Container Store, J. Crew ● +0.3% CTR | +48% OR November A (11/6, 11/8) ● Photo’s with Santa, Nails by Sean, Land’s End, Starbucks ● +0.7% CTR | +51% OR November B (8/16, 8/18) ● Fresh Market, Matchbox, Taco Bamba, Chopt ● +1% CTR | +51% OR September A (9/4, 9/6) ● Madison Reed, Ulta Beauty, Barnes & Noble, Chico ● +0.5% CTR | +49% OR September B (9/26, 9/28) ● Barnes & Noble, Oxygen Salon & Spa, Z16, Cartoon Cuts, ● +0.3% CTR | +47% OR
Pike & Rose Events & Activations PIKEkids 10/25 Hello Betty hosts a cooking class with Chef Brandon PIKEkids 11/30 Baked Bear Pinstripes Kids 10/11 Pinstripes Kids 11/8 Pinstripes Kids 12/13 Pike Central Farmers Market Pike Central Farmers Market Pike Central Farmers Market Piketoberfest 10/5 IPIC Wicked Special Menu Santa Crawl 12/13 Owen's Tavern Oktoberfest Uniqlo - lebubu launch Pinstripes Santa Brunch Uniqlo - JW Anderson Collab Summer House Holiday Cocktail Class 11/20 Owen's Tavern - Monkish Mania Pop-up Summer House Thanksgivign to Go 11/23 Laseraway - Botox Sale Summer House Pumpkin Chiffon Cake Sephora Halloween Make-up Pinstripes - Bingo Happy Hour 11/6 Pinstripes - Bingo Night 10/7 Pinstripes Kids Club 11/8 Pinstripes - Breast Cancer Fundraiser - 10/18 Pinstripes Yoga Fundraiser 11/23 Owen's Tavern Wine Dinner 10/16 SWTHZ Year End PROMO 10/15 - 11/24 Pinstripes National Pizza Month Bouboulina Brunch M-F SWTHZ Year End PROMO 10/15 - 11/24 Bouboulina Menu Summer House Cocktail Class 11/20
Bouboulina Menu Summer House Thanksgiving to-go 11/26 Summerhouse Pumkin Chiffon Pie Privai Spa 25% OFF 10/31 IPIC Mortal Kombat 2 10/24 IPIC Wicked Part 2 11/21 Zootopia 2 11/26 IPIC Pinstripes Kids 12/13 Pike Central Farmers Market Santa Crawl 12/13 Pinstripes Santa Brunch 11/29- 12/21 IPIC The Spongebob Movie 12/19 Pinstripes Noon Years Eve 12/31 Pinstripes BINGO Night 12/2 The Spongebob Movie 12/19
Openings Joola
Social Numbers Instagram Followers: 11,122 Facebook Followers: 6,598 Facebook Rating: 4.6
Eblast (Subscribers: 22,023) +3% vs Q2
October A (10/2, 10/4) ● Piketoberfest, Hello Betty, Owen’s, Farmers Market ● +1.1% CTR | +49% OR October B (10/22, 10/24) ● GAP, West Elm, Naturepedic, Sweathouz ● 0.5% CTR | 45% OR November A (11/7, 11/9) ● Uniqlo, Baked Bear, Joola, Uniqlo ● +0.8% CTR, +47% OR November B (9/26, 9/28) ● IPIC, City Perch, GAP, Sephora, H&M ● +0.4% CTR | +46% OR September A (9/5, 9/7) ● PIKEkids, Pinstripes, Owen’s ● +0.9% CTR | +47% OR September B (9/25, 9/27) ● Bouboulina, Melina, Fogo De Chao, Nando’s ● +0.5% CTR | +47% OR
Wildwood Events & Activations Dine for the Cause 11/11 Dine for the Cause 11/11 Bluemercury Holiday Shopping Party 11/20 Photos with Santa 12/7 & 12/21 South Moon Under Black Friday Sale 11/26 Holiday Mailer 12/1
Openings King Arthur Baking Company
Social Numbers Instagram Followers: 11,122 Facebook Followers: 6,598 Facebook Rating: 4.6
Eblast (Subscribers: 1,618)
October A (10/6, 10/8) ● Fresh Market, Bethesda Bagel, LPQ, Solidcore ● +.9% CTR | +66% OR October B ( 10/23, 10/25) ● Fish Taco, Flower Child, Flex All Day, Balducci’s, Rakugaki ● +.9% CTR | +68% OR November A (11/4, 11/6) ● Belina Boutique, Irresistables, Flex All Day, Sequel, Evo Lash, Rakugaki ● +.9% CTR | +68% OR Aug B (8/18, 8/20) ● Yves Delorme, South Moon Under, J.Mclaughlin ● +2% CTR | +67% OR Sept A (9/6, 9/8 ) ● Vintage & Artisanal Market, Shop & Stroll ● +2.1% CTR | +67% OR Sept B (9/22, 9/24) ● Yves Delorme, Red Orchard, Balducci’s, Blue Mercury ● +0.6% CTR | +66% OR Vintage & Artisanal Market ● +3% CTR | +45% OR
CocoWalk Events & Activations
FP Movement: Sunday, October 12 Saturday, October 18 Saturday, October 25 Saturday, November 1 Saturday, November 15 Saturday, November 22 Saturday, November 29 Saturday, December 13 Saturday, December 20 (Rooftop) Saturday, December 27 Coconut Groove DJ Series Friday, October 17th Friday, November 21st Friday, December 19th The Everturn Market x Bodyrok Mat Class Sunday, December 14th Storytime with the Coconut Grove Branch Library Tuesday, December 16th Saturday, December 20th
Social Numbers
Instagram Followers: 16,400 Facebook Likes: 10.4k Facebook Rating: 4.2
E-blasts (Email Subscribers: 12,648| 3 week cadence) *Indicates % rent tenants
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October Newsletter 10/15 and Resend: October Newsletter 10/17 ○ Featuring: Montce, Detlev, Gas Bijoux, 3D Brows, Coconut Grooves ○ 0.7% CTR | 24.6% OR November Newsletter 11/15 and Resend: November Newsletter 11/18 ○ Featuring: Bluemercury, Skinlab, The Spot, Coconut Grooves ○ 0.8% CTR | 23.2% OR December Newsletter 12/3 and Resend: December Newsletter 12/8 ○ Featuring: Bodyrok mat pilates class, Everturn Market, Storytime with Mrs. Claus events, Coconut Grooves, Chop ○ 1.0% CTR | 25.9% OR Bodyrok Mat Pilates Class Dedicated Email 12/10 and Resend: Bodyrok Mat Pilates Class Dedicated Email 12/12 ○ Featuring: Event details, Bodyrok, Narbona*, Chop ○ 0.7% CTR | 25.9% OR
Pembroke Gardens Events & Activations
Farmers Market: Every Sunday Wellness Sundays : The Third Sunday of Every Month Wellness Sunday x Nike - Sunday, October 26 Wellness Sunday x Nike - Sunday, November 16 Wellness Sunday x JETSET - Sunday, December 14 Thursday Nights in the Gardens: Every Thursday Ladies Night at Agave, Industry Night at Unit B, Flamenco Nights at Casa Espana , Ladies Nights at The Pub, Late Night Happy Hour at RA Sushi, Live Music Nights at Havana 1957, Themed Music Nights at Level TwentyNine Taste of the Gardens: Tuesday, October 21 PembrokeKIDS: PembrokeKIDS x Kendra Scott - Sunday, October 26 PembrokeKIDS Trick or Treating - Wednesday, October 28th PembrokeKIDS x Brimstone: Breakfast with Santa Saturday, December 6th PembrokeKIDS x Barnes & Noble: Storytime with Santa Saturday, December 10th PembrokeKIDS x Kendra Scott: Santa photos at Kendra Scott - Sunday, December 14th
E-blasts (subscribers: 13,061 | Bi-Monthly Cadence) *Indicates % rent tenants ●
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Social Numbers
Instagram Followers: 14,100 Facebook Likes: 17K Facebook Rating: 4.6
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October A Newsletter 10/8 and Resend: October A Newsletter 10/11 ○ Featuring: Anthropologie, Yankee Candle, Lighting Depot, CC Homes ○ 0.4% CTR | 31.2% OR October B Newsletter 10/24 and Resend: October B Newsletter 10/25 ○ Featuring: Kendra Scott PembrokeKids event, Barnes & Noble, Brimstone, Agave, Havana 1957 ○ 0.8% CTR | 33.3% OR November A Newsletter 11/9 and Resend: November A Newsletter 11/12 ○ Featuring: Gift guides featuring Lovesac, White Barn, Lady Baker, Barnes & Noble, Pandora*, Yankee Candle, South Moon Under, Anthropologie, Francesca’s, Bath and Body Works, Bluemercury, Sephora*, MeSpa ○ 0.6% CTR | 30.3% OR November B Newsletter 11/25 and Resend: November B Newsletter 11/28 ○ Featuring: Unit B’s Reindeer Room, Nike*, Lady Baker, Brio, JetSet ○ 1.1% CTR | 29.6% OR December A Newsletter 12/5 and Resend: December A Newsletter 12/7 ○ Featuring: Barnes & Noble Storytime with Santa, Kendra Scott holiday event, JetSet mat pilates class, Brimstone breakfast with Santa - sold out ○ 0.4% CTR | 30.9% OR Kendra Scott Holiday Event Dedicated Email 12/10 and Resend: Kendra Scott Holiday Event Dedicated Email 12/11 ■ Featuring: Kendra Scott ■ 2.7% CTR | 26.0% OR Wellness Sunday Dedicated Email 12/10 and Resend: Wellness Sunday Dedicated Email 12/11 ■ Featuring: JetSet ■ 2.7% CTR | 26.7% OR Kendra Scott Holiday Event Dedicated Email 12/10 and Resend: Kendra Scott Holiday Event Dedicated Email 12/11 ○ Featuring: Kendra Scott ○ 2.7% CTR | 26.0% OR Wellness Sunday Dedicated Email 12/10 and Resend: Wellness Sunday Dedicated Email 12/11 ○ Featuring: JetSet ○ 2.7% CTR | 26.7% OR December B Newsletter 12/5 and Resend: December B Newsletter 12/20 ○ Featuring: Unit B’s Reindeer Room, Barnes & Noble, Anthropologie, Francesca’s, Brimstone, Level Twenty Nine, Sirocco, South Moon Under