Marine
4 Marine Parade, st kilda
4 Marine Parade, st kilda
Contents
POINT OF INTEREST
POINT OF VIEW
PROPERTY PARTICULARS
LOCATION
SUBURB PROFILE
A PLANNING POINT OF VIEW FROM UPCO
SALES PROCESS
APPENDICES
Point of interest
When a location this iconic hits the market, it takes a heavyweight collaboration to do it justice. That’s why CVA and WHITEFOX have joined forces to present 4 Marine Parade — a once-in-a-generation ownership opportunity directly opposite the beach, with uninterrupted bay views, Art Deco frontage, and rear laneway access for maximum redevelopment and design flex.
• For sale via expressions of interest.
• 566 sqm* total current building area.
• 1,180 sqm* total land area.
• General residential zoning.
• Rare Marine Parade development opportunity.
• Strategic rear access from Spenser Street.
• Directly opposite St Kilda Beach with uninterrupted views.
• Flexible development options to retain and refurbish or demolish.
• Landmark location in St Kilda with unrivalled block size.
• Walking distance to Luna Park, The Palais theatre, Donovans, Stokehouse, Acland Street, and the Esplanade Market.
• 300 m* to the 16 and 96 tram stop.
• 400 m* to Barkly Street.
• 500 m* to Carlisle Street.
JArrod moran 0413 251 621
jarrod.moran@cva.melbourne
The key word you’re looking for is knowledge. It’s Jarrod’s established market understanding, extensive business experience and strong work ethic defined by motivation and dedication, that makes him a seasoned asset not just to CVA but to your day-to-day. And it’s this energy that amplifies opportunity — in Melbourne, in the market and in the minds of his clients.
“This is real estate with real status. Whether you’re restoring the past, reshaping the future, or doing both at once, this 1,180 sqm* site is ready to make waves for whoever is ambitious enough to get in first.”
lana samuels
0435 165 633 lana@whitefoxrealestate.com.au
As one of the most dominant agents in luxury real estate and recently named in the top 100 agents in Australia, Lana’s rise to the top has been phenomenal but not at all unexpected. With a work ethic and drive that remain unmatched, the level of service and detail she gives to her clients keeps her at the top. But it’s the energy that Lana carries that sets the pace for what’s to come.
“There’s a certain calm that comes with uninterrupted water views, and a certain confidence that comes with owning them. In a postcode where opportunity is usually held, not sold, this site is pure gold for those who know how to make it shine.”
This is a dress-circle position with the bones, the backdrop, and the zoning to turn a commercially lucrative vision into a St Kilda legacy.
Some addresses speak for themselves, and Marine Parade is fluent in exclusivity. Set on a generous 1,180 sqm* corner block with rear lane access, this landmark St Kilda holding comprises three self-contained apartments on a single title measuring 566 sqm*, framed by a striking Art Deco façade from the 1920s–1930s and a late Victorian rear structure, circa 1890–1900. This unique heritage character fuses with breathtaking uninterrupted bay views — as in, nothing but palm trees and horizon between you and the bay.
Whether your vision leans toward high-end residential, boutique accommodation, or a luxurious multi-dwelling development (STCA), the site offers the flexibility to either retain the character-rich frontage or start with a clean slate. With General Residential Zoning, a wide frontage, and prized rear access via Spenser Street, the configuration supports both creativity and commercial viability.
OUTGOINGS
ZONING
TITLE PARTICULARS
PLANNING OVERLAYS
MUNICIPALITY
Council Rates: $8,903.95 p.a approx. (2025)
Water Rates: $990.48 p.a approx. (2025)
Land Tax: $20,100 p.a approx. (2025) (Single Holding)
GRZ1 - General Residential Zone - Schedule 1
Lot 1,2,3&4 on Title Plan 129622H
Volume 05239 Folio 776
DDO6-9 - Design And Development Overlay - Schedule 6-9
SBO1 - Special Building Overlay - Schedule 1
City of Port Phillip
all signs point to: marine parade
Perched on the palm-lined edge of Marine Parade, this address delivers front-row access to one of Melbourne’s most vibrant, visited, and culturally iconic beachfronts — and we haven’t even touched on the risotto at Cafe Di Stasio.
location
Hospitality that has always made waves.
From Stokehouse and the Espy, to Claypots and Monarch Cakes — there’s nothing ‘if you know you know’ about St Kilda, because everyone knows. The dining scene is an attraction in its own right before you even consider the fish and chips on the esplanade. And this pin drop on Marine Parade is a walk from Acland’s hottest, like YO-BAR, Cicciolina, and Piccolina, but also a stroll from Cafe Di Stasio, The Espy, and The Prince Hotel. Ideal for the owner-occupier, even more appealing for the developer building for their future customers.
Transport for every commuter.
To get into the city, you can take one of the 4 different trams — all of which are within a 7-minute walk from your doorstep. Behind the wheel, Marine Parade naturally turns into Beaconsfield Parade, while Brighton Road is just shy of 1 km* away. For local leisure, the walk to Elwood Bathers is a 5 km* round trip with nothing but water, golden retrievers, and heritage facades.
Amenities via the scenic route.
For future residents, Airbnb’ers, or a mix of the two — running errands is as easy as actually becoming a runner here. Woolworths is on Acland, and so is Priceline, numerous GPs, Australia Post, and many gyms and Pilates studios. Acland Court has quickly become a local favourite too, with (fittingly) Coles Local, Wood Frog Bakery, and beauty services.
Foot traffic in full force.
With millions of visitors flocking to St Kilda each year — and footfall rising steadily post-pandemic — Marine Parade sits at the epicentre of a suburb that’s always in motion. From beachgoers and run clubs to festival crowds and market browsers, the strip sees a constant stream of it all. Build the boutique accommodation that’s their first choice.
and the point?
With the St Kilda Foreshore directly opposite and uninterrupted vistas from ground level, you’re working with a location that sells itself before you even break ground.
suburb profile
St Kilda is a suburb that can’t sit still. Boasting an uninterrupted coastline, cultural landmarks, and an unmistakable energy, St Kilda has long held its place as Melbourne’s seaside playground. But beyond the postcard views and vintage rollercoasters lies a suburb that continues to evolve — driven by growing demand, revitalised infrastructure, and an everexpanding visitor economy.
St Kilda welcomes over 2 million visitors annually, making it one of Melbourne’s most visited precincts outside the CBD. But for those who call it home, according to the latest census, there are 19,490 residents, with a median age of 34, reflecting a youthful, highmobility population. Around 49% of residents hold a bachelor’s degree or higher, well above the national average, and over 60% work in white-collar professions — a demographic blend that supports boutique development, luxury residential, and lifestyle-led retail or hospitality.
The suburb’s unique character is built on contrast: historic architecture meets modern apartments; laid-back beach culture intersects with refined dining and nightlife. The result is a property market underpinned by scarcity, lifestyle demand, and high walkability — where median house prices exceed $1.5 million, and premium development sites are tightly held and hotly contested.
With ongoing investment from both public and private sectors — and enhanced planning certainty for compliant residential developments — St Kilda continues to offer unmatched appeal for developers looking to create the next chapter in one of Melbourne’s most storied and stylish neighbourhoods.
a planning point of view from upco
4 Marine Parade, St Kilda is a unique landholding with a beachfront location adjacent iconic Luna Park and within convenient walking distance of the Acland Street Activity Centre. With a site area exceeding 1,100sqm and a generous vacant area to the rear of an existing single dwelling, the land is currently underutilised and represents an excellent residential development opportunity. The site’s potential is further enhanced by its slip lane access from Shakespeare Grove and right of way access to the rear of the property from Spencer Street.
zoning and overlay controls
The site is in the General Residential Zone Schedule 1 – General Residential Area (GRZ1), within which housing growth and diversity is encouraged in new development up to 3 storeys.
Design and Development Overlay Schedule 6 –St Kilda Area (DDO6) and the Special Buildings Overlay (SBO) also apply to the land. DDO6 prescribes comparable design expectations to the GRZ1 and in this regard will have a neutral impact on development potential. The SBO will require consideration of flood prevention measures in any new development scenario.
The site is within an Area of Aboriginal Cultural Heritage Sensitivity on account of its proximity to the shoreline. The land is not within a Heritage Overlay, so demolition of the existing structures does not require planning permission. No planning protection is afforded to existing trees.
future residential development
The applicable planning framework together with the site’s excellent locational attributes identify it as a prime candidate for future residential development at increased densities.
The vacant land to the rear presents an opportunity for future development of up to 3 storeys, particularly if vehicular access can be gained from the Spencer Street right of way. Given the absence of heritage controls, the existing structures can be demolished to facilitate full redevelopment of the site, with vehicular access from the Marine Parade slip lane.
In addition to the GRZ1 and DDO6 controls, the provisions of Clause 55 of the Port Phillip Planning Scheme (Townhouse and Low-Rise Code) will be influential in determining the development potential of the land. Recent changes to Clause 55 mean that multi-dwelling proposals of up to 3 storeys which comply with a range of design standards (including setbacks, overlooking, overshadowing, open space, landscaping) are now exempt from subjective Council assessments and third-party appeal rights. The reforms greatly enhance
approval certainty for development proposals of this type.
In UPco’s view, the site presents a unique opportunity for future multi-dwelling development in a high-profile location with excellent access to recreational open space and established activity centre infrastructure.
UPco is a specialist statutory planning collective based in Melbourne.
If you’d like to learn more, view the UPco Company Profile here.
PLANNING ADVICE
This site summary has been prepared by Marc Ellenbroek. If you’d like to discuss this site, get in touch with UPco.
sales process
For Sale by Expression of Interest: Closing Wednesday 26th November 2025 at 3pm (unless sold prior).
We provide prospective purchasers full transparency, fairness, and respect during the EOI process.
To make our point, we’ve defined and outlined the process below so you’re across it prior to submitting an offer.
1. submitting offers
Offers are due no later than the date and time advertised for the EOI campaign. They must be submitted through this form with every section completed, signed and emailed to the relevant contact persons by campaign closure. Any offers submitted after this time will be deemed as non-compliant.
Our point of view: we strongly encourage all interested parties to submit their best offer, as the vendor reserves the right to accept an initial offer or to deal exclusively with certain offers in a second round.
2. review process
All offers will be compiled and presented to the vendor for their consideration after the closing of the EOI campaign.
Upon feedback, we will contact all parties promptly to communicate the vendors instructions relating to their offer.
In the event of a second round, we will request all offers with trust account provided, for the vendor’s consideration.
4 MARINE PARADE GROUND FLOOR APARTMENT A APARTMENT B VERANDAH TOTAL AREA
SCHEDULE OF AREAS
JArrod moran 0413 251 621
jarrod.moran@cva.melbourne
daniel philip 0439 977 121 daniel.philip@cva.melbourne
lana samuels 0435 165 633 lana@whitefoxrealestate.com.au
peter zervas 0405 682 173 peterz@whitefoxrealestate.com.au
In association with