1 minute read
Hermès's new
from 101 China Grinding
Recently, Hermes put a bicycle on its official mall for 165,000 CNY, causing heated discussion. According to the official customer service of Hermes, the 6-digit bicycle has been sold out in offline stores in Shanghai.
Editor’s comments
Bicycle of 160000 CNY? Still sold out? Is this the charm of the product itself or the value of the brand? I believe brands account for a larger proportion of the 165,000. In fact, it is the same for any enterprise. First do a good job in quality, make differentiation, and then build a good brand, you can get more recognition. It's just that this road will be more difficult. When will China's abrasive and abrasive tools industry break away from the whirlpool of homogenization and attract most consumers with brands alone? In this way, enterprises will not worry about low profits.
