CStore Decisions November 2025

CStoreDecisions

CStoreDecisions

Solutions for Convenience Retailers

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SNAG A SAMPLE AND TASTE THE INNOVATION FOR YOURSELF

PREVENT UNDERAGE SALES

OF TOBACCO PRODUCTS

Ensure that retail remains the most trusted place to responsibly sell tobacco products.

Did you know the average number of FDA compliance checks per month are approaching pre-COVID-19 levels?

In 2023, as of 9/30/23, the FDA conducted 9,381 compliance checks per month, which was an uptick from previous years.*

*Source: FDA CTP Violation Rate analysis was completed using publicly available raw data posted online at fda.gov.

Calculations of Total Compliance Checks and Violation Rates were computed by AGDC based on Decision Data published. Inspections data FFY 2019 - 2023

Modernize and simplify the ID check process with AVT, helping to reduce the likelihood of selling tobacco products to underage individuals

Improve ID check rates at a store and individual employee level, with We Card™ Training, available for Free via AGDC

State and Federal Law

Summaries and additional resources via the We Card™ resource center

Reinforce your sales associates’ understanding of ID check requirements and policies with Mystery Shop incentives

Congratulations on a game changing year

Congratulations to the team at Stinker Stores on this well-deserved honor. Being named Chain of the Year is a testament to your leadership and vision in convenience retailing. We look forward to seeing where your innovation takes the industry next.

the CSD Group

EDITORIAL

VP EDITORIAL — FOOD, RETAIL & HOSPITALITY

Danny Klein dklein@wtwhmedia.com

EDITOR-IN-CHIEF

Erin Del Conte edelconte@wtwhmedia.com

SENIOR EDITOR

Emily Boes eboes@wtwhmedia.com

ASSOCIATE EDITOR

Kevin McIntyre kmcintyre@wtwhmedia.com

EDITOR EMERITUS

John Lofstock

CONTRIBUTING EDITORS

Anne Baye Ericksen

Marilyn Odesser-Torpey

COLUMNIST

David Spross

CONTENT STUDIO

VP, CONTENT STUDIO

Peggy Carouthers pcarouthers@wtwhmedia.com

WRITER, CONTENT STUDIO

Ya’el McLoud ymcloud@wtwhmedia.com

WRITER, CONTENT STUDIO Drew Filipski dfilipski@wtwhmedia.com

SALES TEAM

SENIOR VP OF SALES & STRATEGY

Matt Waddell

mwaddell@wtwhmedia.com (774) 871-0067

KEY ACCOUNT MANAGER John Petersen jpetersen@wtwhmedia.com (216) 346-8790

SALES DIRECTOR Patrick McIntyre pmcintyre@wtwhmedia.com (216) 372-8112

SALES DIRECTOR Mike Peck mpeck@wtwhmedia.com (917) 941-1883

MARKETING MANAGER Jane Cooper jcooper@wtwhmedia.com

CUSTOMER SERVICE REPRESENTATIVE Annie Paoletta apaoletta@wtwhmedia.com

CREATIVE SERVICES VP, CREATIVE DIRECTOR Matthew Claney mclaney@wtwhmedia.com

CREATIVE DIRECTOR Erin Canetta ecanetta@wtwhmedia.com

LEADERSHIP

CHIEF EXECUTIVE OFFICER Matt Logan mlogan@wtwhmedia.com

CHIEF OPERATIONS OFFICER George Yedinak gyedinak@wtwhmedia.com

CHIEF REVENUE OFFICER Scott Kelliher skelliher@wtwhmedia.com

VP OF MARKETING Annie Wissner awissner@wtwhmedia.com

SENIOR VP, AUDIENCE GROWTH Greg Sanders gsanders@wtwhmedia.com

EVENTS VP, EVENTS Deena Rubin drubin@wtwhmedia.com

EVENT MARKETING SPECIALIST Emma Paul epaul@wtwhmedia.com

EVENTS MANAGER Jeannette Hummitsch jhummitsch@wtwhmedia.com

CStore Decisions is a three-time winner of the Neal Award, the American Business Press’ highest recognition of editorial excellence.

EDITORIAL ADVISORY BOARD

Nate Brazier, CEO

Stinker Stores • Boise, Idaho

Robert Buhler, President and CEO

Open Pantry Food Marts • Pleasant Prairie, Wis.

Herb Hargraves, Chief Operating Officer

Sprint Mart • Ridgeland, Miss.

Bill Kent, Chairman and CEO

The Kent Cos. Inc. • Midland, Texas

Nick Triantafellou, Director of Marketing & Merchandising

Weigel’s Inc. • Knoxville, Tenn.

Dyson Williams, Vice President

Dandy Mini Marts. • Sayre, Pa.

NATIONAL ADVISORY GROUP (NAG) BOARD (RETAILERS)

Greg Ehrlich, (Board Chairman) President

Beck Suppliers Inc. • Fremont, Ohio

Joy Almekies, Senior Director of Food Services

Global Partners • Waltham, Mass.

Jeff Carpenter, Director of Education and Training

Cliff’s Local Market • Marcy, N.Y.

Richard Cashion, Chief Operating Officer

Curby’s Express Market • Lubbock, Texas

Ryan Faville, Director of Purchasing

Stewart’s Shops Corp. • Saratoga Springs, N.Y.

Cole Fountain, Director of Merchandise

Gate Petroleum Co. • Jacksonville, Fla.

Kalen Frese, Director of Merchandising

Warrenton Oil Inc. • Warrenton, Mo.

Joe Hamza, Chief Operating Officer

Nouria Energy Corp. • Worcester, Mass.

Beth Hoffer, Vice President

Weigel’s • Powell, Tenn.

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David Land II, Director of Marketing

The Kent Cos. Inc. • Midland, Texas

Brent Mouton, President and CEO

Hit-N-Run Food Stores • Lafayette, La.

Lenny Smith, Vice President

Crosby’s • Lockport, N.Y.

Dyson Williams, Vice President

Dandy Mini Marts • Sayre, Pa.

Hussein Yatim, Vice President

YATCO • Marlborough, Mass.

Vernon Young, President and CEO

Young Oil Co. • Piedmont, Ala.

Supplier Members

Kyle May, Director External Relations

Reynolds Marketing Services Co. • Winston-Salem, N.C.

Todd Verhoven, Vice President of Sales

Hunt Brothers Pizza • Nashville, Tenn.

Steve Yawn, Director of Sales

McLane Company Inc. • Temple, Texas

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Industry Accolades

CSTORE DECISIONS’ CHAIN OF THE YEAR AWARD

turned 36 this year. As the oldest and most prestigious award in convenience retailing, the Chain of the Year Award has repeatedly recognized convenience store chains based on operational excellence, innovation and future-focused direction, starting with Wawa in 1990. The Chain of the Year Award not only celebrates excellence that inspires the entire industry, but over the years it has highlighted convenience store chains of varying sizes that are driving the evolution of convenience retail.

This year we honored our 2025 Chain of the Year, Boise, Idaho-based Stinker Stores, in a celebration at Roof on theWit in Chicago during the NACS Show on the evening of Oct. 15 (learn more in our recap on p. 16). When we were determining this year’s Chain of the Year winner, and I sought feedback from retailers in the industry about Stinker Stores, the enthusiasm was unanimous. It was evident that Stinker Stores truly embodies the spirit and purpose of the Chain of the Year Award, as you’ll see in the cover story on p. 22. It’s not only what Stinker Stores is achieving today that stood out, but also HOW the chain is doing it. One of the many things Stinker Stores has focused on is defining its vision and values: “Making the world a better place, one employee, one customer and one community at a time by being a bright spot in the lives we touch.” I’m looking forward to watching how Stinker Stores continues to build on its success in the year ahead.

MORE AWARDS…

Also during the NACS Show, CStore Decisions celebrated the winners of our Hot New Products Contest. Judged by a panel of c-store retailers, the Hot New Products Contest identifies the new product launches that retailers believe

will make the biggest impact on their customers and their business. This year, we had more than 150 entries and identified gold, silver and bronze winners across 23 categories. Learn about the winners on p. 50.

As I walked the show floor at NACS, many people asked me what stood out most among the new products and services available for c-stores. For me, it was seeing how technology is evolving to help retailers with digital integration so they can seamlessly connect their systems like point of sale, loyalty, back office, inventory management — even electronic shelf tags — and more. When I talk to retailers about burning issues, the need for better integration among systems is always high on the list. Loyalty programs and mobile app integration, in particular, are more important than ever today as retailers seek to better identify and market to their customers so they continue coming back in an increasingly competitive market. As technology advances, chains like our Chain of the Year winner Stinker Stores have relaunched their loyalty programs and mobile apps to ensure they are offering the latest technology available that can carry their chain into the future. On p. 82, CStore Decisions is recognizing two c-store chains that are standing out with new loyalty launches in 2025.

And, we’re not done recognizing the industry yet… Mark your calendars today for CStore Decisions’ annual 40 Under 40 Virtual Gala, set for Dec. 2 at 2 p.m. ET, when we will be revealing the 2025 Class of 40 Under 40 Leaders to Watch.

Erin Del Conte

WARNING: This product contains nicotine. Nicotine is an addictive chemical.

QUICKBITES

CONVENIENCE CONSUMER TRENDS

Economic and convenience factors are playing into consumer shopping changes and priorities.

CHANNEL DRIVERS

Customers who shop at convenience stores typically do so for — apart from fueling up — location and quick service. In 2025, proximity to home, easiness of shopping and best value were among traits that compelled more people to shop at c-stores compared to 2023.

PRICE WOES

When asked, “In the past six months, (in) what categories have you personally felt the most impact of price changes?” respondents said:

2026 SPENDING

Thirty-nine percent of shoppers plan to spend less in 2026, and 31% plan to spend the same in the new year. Thirty percent of shoppers plan to spend more in 2026. Generationally,

• 37% of Gen Z plans to spend more.

• 41% of millennials will spend more.

• 26% of Gen X will spend more.

• 11% of baby boomers will spend more.

Source: Salsify and Digital Shelf Institute, “Ecommerce Pulse Report: Q4 2025,” October 2025

SHOPPING FREQUENCY

Eighty percent of c-store trips are driven by fuel stops, with shoppers tending to be frequent and deliberate, according to Acosta Group.

• 63% go to a physical c-store once a week or more.

• 92% stop for food or drink.

• 72% make planned quick trips for something they need.

• 54% get snacks on the way to work.

Source: Acosta Group, “Convenience Store Shopper Insights,” August 2025

Source: Kearney Consumer Institute, “The

HISPANIC SHOPPING SHIFTS

Hispanic consumers are leaning toward food and club channels and moving away from mass and electronics. Dollar share is up for gas and convenience stores, according to Numerator.

Source: Numerator, “The

Tobacco and Nicotine Regulatory Update

The tobacco category continues to see shifts from federal changeover, state-level excise taxes and vapor product directories.

David Spross • NATO

2025 HAS PROVED to be a dynamic year in the tobacco and nicotine regulatory landscape, full of changes, court actions and legislative proposals.

After the Trump administration took office in January, there have been significant developments at the Food and Drug Administration (FDA) and the Center for Tobacco Products (CTP). There is new leadership at the Department of Health and Human Services as Secretary Robert F. Kennedy Jr. took office and Dr. Marty Makary became FDA commissioner. In late March, the administration made sweeping changes at CTP, removing Director Dr. Brian King and gutting many other departments. Since then, Bret Koplow has been temporarily filling the role of director of CTP. Koplow has worked in various roles for the FDA since 2011, including most recently as senior counselor to the commissioner.

With these developments, many see this as an opportunity for FDA/CTP to reset and streamline its operations. Rather than focus on banning certain tobacco products and with hundreds of thousands of nicotine product premarket tobacco product applications (PMTA) still pending before the agency, particularly in the vapor and nicotine pouch space, FDA has

an opportunity to provide adult cigarette consumers with more authorized product choices that potentially present less risk. Coupled with PMTA authorizations, there is also an opportunity for the agency to provide retailers with more transparency, specifically with respect to information on illicit products in the vapor and nicotine pouch categories and to increase enforcement efforts against these products.

To that end, the FDA issued PMTA marketing granted orders (MGO) for JUUL pods and device, which included JUUL pods Virginia Tobacco 3.0% and 5.0%, JUUL pods Menthol 3.0% and 5.0%, and JUUL device. In authorizing MGOs, the FDA has determined that these products “are appropriate for the protection of public health.” Further, the FDA has launched a pilot program that aims to increase efficiency and streamline the review process for PMTAs for nicotine pouch products. The FDA said it would use tobacco harm reduction and the continuum of risk in reviewing applications since there is evidence that nicotine pouches can help some adults switch away from more harmful tobacco products.

On the enforcement front, in September, Secretary Kennedy and Attorney General Pam Bondi announced

the seizure of 4.7 million units of unauthorized e-cigarette products with an estimated retail value of $86.5 million — the largest-ever seizure of this kind. This was part of a joint federal operation where shipments were uncovered of various illegal e-cigarette products, almost all of which originated in China. The FDA is also focused on education, as recently they sent information to increase voluntary compliance from all U.S. tobacco and nicotine retailers.

STATE LEVEL CHANGES

Within state legislatures, most states have wrapped up their sessions. Some states turned to increased tobacco and nicotine taxes for varying reasons, including to fill budget deficits, to fund programs and to capture new revenue sources from nicotine pouches.

In total, 10 states have hiked tobacco or nicotine excise taxes. To follow are some of these increases and why the states acted:

• Indiana: In April, with only a few weeks remaining in their legislative session, legislators realized they were facing a $2.4 billion deficit. To help address this, lawmakers turned to tobacco and nicotine and applied a significant “across the board” approach, increasing the cigarette

This is Stinkin’ Awesome!

Congratulations to Stinker Stores for being named CStore Decisions’ Chain of the Year.

tax from $1 to $3 per pack; other tobacco products from 24% to 30% of the wholesale price; moist snuff from 40 cents to 50 cents per ounce; nicotine pouches from 40 cents to 50 cents per ounce; closed system vapor cartridges from 15% to 30% of the wholesale price and vapor consumable material (open systems) from 15% to 30% at retail.

• Oregon: Looking to provide funding for a wildlife prevention program, legislators enacted a new tax on oral nicotine products — for packages with 20 consumable units or less, an excise tax of 65 cents per can and for packages with more than 20 consumable units, a tax of 3.25 cents per consumable unit.

• Tennessee: Coming into this year, Tennessee was one of 18 states that did not have an excise tax on vapor products. As of July 1, the state now taxes these products at 10% of the wholesale price.

A continuing emerging issue in the states is the creation of state vapor product directories. After last year’s state sessions, 10 states are in the process of creating state vapor directories, and 20 additional states considered legislation in 2025, with Arkansas, Mississippi and Tennessee passing directories. The introduction of these bills has been in response to the uncertainty around the FDA PMTA process and the proliferation of illicit flavored dispos -

able e-cigarettes on the market. The FDA has not completed processing applications for thousands of e-cigarettes and has only approved the marketing of 39 vapor products, making it unclear to retailers and the public of the regulatory status of a large number of products, such as those for which a PMTA was never filed, those for which a PMTA was timely filed and the application is awaiting an order, and those for which a PMTA was denied but the application remains pending for legal reasons. These bills create a state-based directory that requires e-cigarette manufacturers to submit information to state tobacco regulators demonstrating that any e-cigarette being sold in the state is in compliance with FDA regulations and guidance.

Also, Massachusetts and Nevada considered bills that would create a “nicotine-free generation.” This issue first appeared on the local level where several Massachusetts towns have banned the sale of tobacco and nicotine products to anyone born after a certain date. The National Association of Tobacco Outlets (NATO) has been leading engagement efforts to inform stakeholders that these misinformed policies are not about youth; they instead target adults 21 and older who should have the right to choose which legal products they purchase and use.

David Spross is the executive director of the National Association of Tobacco Outlets, a national retail trade association that represents more than 66,000 stores throughout the country.

Stinker Stores Honored at Chain of the Year Event

Convenience retail industry members celebrated Stinker Stores as the chain accepted the Chain of the Year Award in Chicago.

Emily Boes • Senior Editor

CSTORE DECISIONS HONORED STINKER STORES on the evening of Oct. 15 at Roof on theWit as its 2025 Chain of the Year and 36th winner of the prestigious award. Celebrated on the second night of the NACS Show in Chicago, industry members gathered to mingle, enjoy the views and mark the occasion.

“Over the past 36 years, CStore Decisions has consistently honored retailing excellence. While many organizations across our industry have focused awards on chain size and store count, CStore

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Decisions focuses simply on honoring operational excellence, a commitment to innovation and a future-focused direction,” said Erin Del Conte, editor-in-chief of CStore Decisions.

“We are so proud to honor Stinker Stores with the 2025 Chain of the Year Award,” Del Conte continued.

PRESENTING THE AWARD

As per tradition, 2024’s Chain of the Year Award winner, Pilot Co., presented the award to Stinker Stores.

Derek Panfil, VP, chief merchant of Pilot, represented the chain for the passing of the torch.

“The stories that we hear out on the road about what our team members do, in terms of people who are breaking down and driving across the country or who are coming across hard times, I think that is something that is lost on people who are not in the industry but something that Stinker Stores certainly exemplifies. They are (part of the) fabric of the community, and they really care about their people, and they make a difference in people’s lives every day,” he said.

CELEBRATING STINKER

Stinker Stores CEO Nate Brazier and Owner/Chairman Nancy Jones accepted the award on behalf of the chain.

“As first-generation business owners, we have weathered and experienced the ups and downs of the American dream,” said Nancy Jones. She continued with a note of gratitude to those who have made the journey with them and gave a toast to her late husband, Charley Jones, former CEO, who passed away last year.

Brazier also said a few words in honor of the recognition.

“When we first received the news that Stinker was being named CStore Decisions’ 2025 Chain of the Year, I honestly had to take a few deep breaths,” he said. “Because it isn’t just a recognition of a company; it’s a celebration of people, of heart, of a lot of perseverance, of a stinkin’ awesome team that absolutely refused to stop believing in what we could do and build together.”

Like Jones, he mentioned thanks to those who have impacted the chain.

“This industry is the best. It is an industry full of some of the most resilient, some of the most creative and hard-working leaders that I have ever met,” he said.

“This award is not about being perfect. It’s about showing up every single day with grit, with heart and humility. It’s a reminder that culture isn’t a poster. It’s not a sign you can hang on a wall. It’s not something you write once a year and then forget what it is. It’s what you live in every store, every shift, every day,” Brazier continued.

INVESTED IN OUR PARTNERS

Congratulations to Stinker Stores on being named of the Year . At PMI U.S., we’re proud to stand alongside incredible partners like Stinker Stores—invested in driving innovation, responsibility, and a smoke-free future together.

Learn more at USPMI.com

“PMI” refers to the Philip Morris International family of companies globally. “PMI U.S.,” “we,” “our,” and “us” refer to one or more of PMI’s U.S. businesses.

CELEBRATING STINKER STORES

Stinker has earned 2025 Chain of the Year honors for its innovative mindset, focus on operational excellence, people-first culture and future-focused direction.

Erin Del Conte • Editor-in-Chief

Boise, Idaho-based Stinker Stores has taken its place as the 2025 Chain of the Year and the 36th winner of the award that recognizes operational excellence, culture, innovation and strategic direction. While Stinker Stores shines with best-in-class, new-to-industry (NTI) stores; a revamped loyalty program and mobile app; a commitment to a peoplefirst culture; foodservice excellence; and future-focused growth, what truly sets Stinker Stores apart is its unwavering commitment to continuous improvement, consistently upgrading and refining its systems and programs. Refusing to settle for “good enough,” the chain remains focused on modernizing and adapting to meet the needs of tomorrow.

“THE ORIGINAL STINKER”

Stinker Stores was founded in 1936 by Farris Lind. The first store was a service station in Twin Falls, Idaho. Today, the Boise, Idahobased chain operates 104 stores in Idaho, Wyoming and Colorado. Stinker Stores CEO Nate Brazier called Lind “the original Stinker.” “He was an expert in marketing — very creative. And his mentality, we call it ‘the moxie,’ still continues because we keep it alive,” Brazier said. “That bold, witty spirit is a significant piece of our brand, so we make sure to carry that Farris moxie forward by embracing the wit and fun — never crossing the line — but always pushing the line.”

In 2002, Charley Jones, along with his wife, Nancy Jones, and business partner, Shawn Davis, bought Stinker Stores. A certified public accountant by trade, Charley brought a financial mindset to the company and worked to elevate operational excellence and expand the chain’s footprint, while Shawn handled the retail side of the business. Stinker grew through several small acquisitions and the 2011 purchase of 14 Albertsons gas stations.

Then, in 2012, Charley and Nancy bought out Shawn and became the sole owners of Stinker Stores. As CEO, Charley began to grow Stinker Stores’ footprint outside of Idaho, while Nancy focused on the real estate and store design side of the business. In 2017, Stinker Stores acquired Bradley Petroleum and its 40 Sav-O-Mat c-stores, moving into the Colorado market. In 2019, Stinker Stores entered Wyoming with the purchase of J.H. Kasper Oil Co.

Brazier, who was the executive director of retail operations at Maverik at the time, joined Stinker in 2020 as VP of operations. He went on to serve as president and chief operating officer before taking the helm as CEO of the company in May 2024 following Charley’s retirement.

Nancy Jones, chairman of Stinker Stores, and Nate Brazier, CEO of the chain, are growing the company and committing to culture in order to be a destination of choice for its customers and employer of choice for its employees.

“One of the great things that Charley and I had was a great level of trust,” Brazier said. “So becoming president and CEO, there wasn’t much of a shift. There was definitely a shift in my responsibility, as far as — I’ll just say it, the weight that you carry. It’s a different weight,” Brazier said. “But as far as the strategy, I’ve been working on that since 2021 … and it’s evolved over time. Obviously, every year we have our strategy and planning. … If you’re looking at a five-year plan, you’ve got to look three years out because our industry changes so fast, but we’re staying in that same direction, the vision.”

Charley passed away in August of 2024 after a battle with cancer. Today, Nancy continues to serve as chairman of the company or “chief skunk in charge.”

As CEO, Brazier has worked to emphasize and enhance the chain’s people-first culture. He strengthened Stinker Stores’ leadership team,

revamped its new-hire training program, and appointed a dedicated training and development manager to ensure consistent onboarding. Stinker has also defined and emphasized its vision and values — “to make the world a better place by being a bright spot in customers’ day” — reinforcing its purpose. The chain has seen a noticeable decrease in turnover thanks to its commitment to culture.

OPERATING WITH EXCELLENCE

Stinker Stores’ commitment to operational excellence is visible through its best-in-class, NTI locations, including a 10,000-square-foot truck stop that opened in Caldwell, Idaho, in September, which it calls its Black Canyon store.

The chain has introduced a prototype store design that showcases its proprietary Pete’s Eats food program at the front of the store, features an open-kitchen concept and incorporates

community seating, which the Black Canyon store showcases.

The store is trucker friendly with a roomy full-shower bathroom and laundry facilities. The outdoor setting features a park area with big trees, tables and a dog run. With more people traveling with dogs and other pets, it allows a place for the whole family to relax and enjoy a meal. The forecourt features six highflow diesel pumps and 12 traditional gas pumps. Stinker Stores features Sinclairbranded gas.

Stinker Stores has four recent NTI stores. The store design aspires to ensure customers feel comfortable and invited into the space.

“When we started designing those stores three to four years ago, we wanted to match our brand,” Brazier said. “We designed it as if a customer was coming into our (skunk) mascot Pete’s home. The textures, colors and lighting we use speak to all of that. We use a lot of

CSD CHAIN OF THE YEAR

Congratulations to Stinker Stores on being named CSD Chain of the Year. Thank you for consistently raising the bar in the C-Store industry with your commitment to continuous improvement and future-focused innovation.

Recent new-to-industry stores are designed to look as though you’re entering Stinker mascot Pete’s home, with bricks, metals and hardwoods. Pete’s Eats is directly in the customer’s line of sight when they enter, with no obstructions.

hardwoods, bricks and metals as some of the aesthetics that fit our brand.”

When customers walk in, the first thing in their line of sight is food.

“Not only just line of sight, but line of physical walking path,” Brazier said. “There are no obstructions to the food, and so the food is front and center. So that’s the biggest change in this prototype.”

The store is split in half — left and right — with one side containing convenience items and the other side dedicated to foodservice, including cold and hot dispensed beverages, grab-and-go items, and the open kitchen. “And then, like I mentioned, the community table is right there in front as a space for people to sit, enjoy and dwell,” Brazier said.

Stinker has been actively refreshing and remodeling its locations to incorporate this modern design. In 2023 and 2024, it completed a dozen remodels that included moving walls and cabinets and 18 store refreshes that consisted of more aesthetic changes in terms of paint, signage and branding elements.

Having grown through acquisitions, Stinker’s 104 stores feature numerous different layout styles.

“The purpose of why we do the refreshes is to make sure that people get the brand feel when they walk in here. They know what to expect. When they walk into a Stinker (convenience store) over here in Idaho versus one in Colorado, they’re going to get the same feel. It’s a different size building, but they’re going to get the same feel. That’s where the elements of the branding come into play,” Brazier said.

The stores feature a red, black and white color scheme. Remodeled and refreshed stores feature a flashing sign surrounded by lightbulbs that says, “Eat Here,” that hangs from the ceiling above

the Pete’s Eats food program and ties into the brand while putting the focus on the food.

In 2025, the chain paused store expansion and remodels to turn its focus to internal upgrades.

“We want to be the best. The best isn’t necessarily a number of stores. It’s how profitable and how well run each one of those stores are. We’ve taken 2025, and we said, ‘We’ve implemented all of this tech, and we’ve implemented a lot of other changes. Let’s make sure that we’re solidifying the foundation, so that in 2026 and beyond, we scale,’ because you’ve got to have the systems in place and everything in the foundation solid before you start going again. And that’s what we spent 2025 doing,” Brazier said.

That has included enhancements to its systems and processes. Recently, it upgraded its point-of-sale (POS) system, back-office platform and human resources management system across its entire fleet of stores as it remains focused on continuous improvement and operational excellence.

“We had a very antiquated system, and to do the things we wanted to do (such as roll out a new app) we needed to upgrade both the POS and the back office as well as to gain the efficiencies we wanted in our support center, which

we call ‘the den’ or ‘den support teams,’” he said.

The chain wanted to take advantage of all the efficiencies and automation available with a move to PDI and NCR.

“As we scale forward, the system is in place, and it’s — I’m oversimplifying — it’s a plug and play, but you have to have the system and the processes first to be able to scale forward like we want to,” Brazier explained.

“When I think about operation excellence, I think about our people, and we empower our people to live our purpose every single day, and like I mentioned before, that is to make our world a better place, one employee, one customer, one community at a time by being a bright spot. We empower our people, our leaders in the stores, to do exactly that. And there’s many ways to do that, but it starts with clean, well-organized, well-stocked stores and friendly greetings,” he said.

Each month, Stinker does a “Pete’s Perennial Walk” at every store, evaluating everything from the outside and inside of the stores to the controls.

“That helps us provide the highest level of what we call ‘the exceptional customer experience’ as well as the exceptional employee experience,” Brazier said. “At our core is we operate at a very high level because we focus

on the customer/ employee experience.”

PETE GETS A MAKEOVER

In April, the chain introduced a new logo and brand identity.

“We’ve had Pete, a full-body, older-looking skunk, and (we decided) we wanted to update Pete. I joke we took Pete, and we gave him a personal trainer. We sent him to the gym and gave him a nutrition plan, and he came back, and now he’s strong and he’s fit. He’s ready to run with us as we go on this journey,” Brazier said.

As it tested logo designs, at first, the chain put Pete’s head in a circle, but then it decided it wanted Pete to be more prominent as the face of the brand, so if one were to strip away the word “Stinker” he would still be instantly recognizable.

“We played with different concepts, and where we landed was Pete waving as a more of a ‘welcome to Stinker’ type concept,” he said. The team solicited

much feedback during the process to ensure it was taking Pete in the right direction. “The brand is an emotional connection, and if our people can’t connect with it, then our customers aren’t going to connect with it,” he said. “It was a serious decision and change, and we feel really good about where we landed with the new logo.”

PETE’S EATS

Stinker Stores debuted its Pete’s Eats foodservice program in 2021, which includes proprietary grab-and-go food in both hot and cold varieties with a focus on freshness and high-quality ingredients. In just 3.5 years, Pete’s Eats has experienced significant growth, and the company is now enhancing its menu with innovative offerings and limitedtime promotions.

Customers can find burgers, chicken tenders, burritos, pizza, wraps, salads and breakfast sandwiches on the menu.

“Our breakfast sandwiches, people love them. They’re a popular item. We use brioche buns. We use fresh cracked eggs with … fresh cracked salt and pepper,” Brazier said. “Our burgers are 100% Angus beef; they’re quality. We

don’t use a bunch of fillers.”

Idaho is known for its finger steaks. “There’s chicken fingers, and then these are finger steaks, and they’re strips of steak that are battered and fried,” he said.

Stinker Stores added fryers to its busier “tier one” stores with large kitchens and began making its own finger steaks in those locations.

When it comes to the food program, ”we’re always innovating and trying to stay ahead,” Brazier said. “One of the recent changes we just made was in our doughnuts.” Stinker Stores partnered with a local Idaho vendor on doughnuts, and sales went “through the roof.”

With its baseline food program established, Stinker is now working with a local vendor on a commissary concept to ensure the right items with the bestquality ingredients and consistency reach stores that aren’t large enough to feature kitchens or carry as many items.

“But now they can because of the commissary. So that’s something that we’re right in the middle of right now, is evolving the Pete’s Eats program to commissary. We’re working with a local vendor here with an experienced chef. Our food team at Stinker partners with

(this vendor) to develop the menu and limited-time offers,” Brazier said. “We handle the menu innovation, and then they produce (the products).”

For example, the vendor produces the chain’s burritos in its kitchen and packs them, and then Stinker’s logistics team delivers those fresh items to what it calls its receiving commissary stores.

INNOVATION UNLEASHED

Innovation remains a key focus at Stinker. Despite being already ahead of many c-store chains on the loyalty program and mobile app front, Stinker wasn’t satisfied. It went back to the drawing board in search of the features and functionality that would help carry it into the future. Last fall, it launched a new mobile app, complete with orderahead functionality, delivery options and gamification elements, plus an enhanced loyalty program. It plans to add geofencing capabilities to the app soon.

Left: Stinker Stores launched a new mobile app last fall, complete with order-ahead functionality, delivery options and gamification elements as well as an enhanced loyalty program. Geofencing capabilities are planned for the app soon.

Above: Stinker Stores uses Sinclair-branded fuel. Its Black Canyon store features six high-flow diesel pumps and 12 traditional gas pumps.

The relaunch not only gave the app a facelift but encourages customers to stay engaged with the chain through push notifications and gamification. It also incorporates a way for customers to earn points and then have the freedom to spend the points how they want, whether it’s on fuel discounts or in-store items. Stinker also launched a line of Stinker merchandise, which is available for purchase within the app.

“We don’t want an app just to say we have an app,” Brazier said. “We are truly providing value to the customer so much so that they want to come back to one of our stores — like member-only pricing in the app (through partnerships) with a lot of our vendor partners. … Member-only offers is a big deal and a new capability.”

Since launching the new app, Stinker doubled both the total number of app users and the number of active users.

Overall, Stinker has been focused on engaging customers through digital media, whether that’s through its app, its social media reach or a newly redesigned

website, which is coming soon. It also added TV screens with Direct TV to select locations. Now, the chain is turning its attention to retail media possibilities.

“We’re right in the middle of (deciding) which way to go with retail media networks,” Brazier said. “There’s so many opportunities. You know, we have TV screens and all that in our stores, so we’re looking at, ‘How do we monetize that space, but also provide value?’”

Also on the innovation front, Stinker is using artificial intelligence (AI) to monitor freshness at its roller grills, and it launched a central fuel pricing system using AI in November.

Stinker is also testing Mashgin selfcheckout systems in select locations to enhance customer convenience. The selfcheckout units are up near the cash wrap so cashiers are nearby to greet customers and address any issues.

Stinker has seen good usage of the self-checkout system at the majority of its test stores. Educating customers on how to use self-checkout has been key. For Brazier, the point of self-checkout is to

Stinker Stores has defined and emphasized its vision and values. Its people are the most important part of the business, according to CEO Nate Brazier, and with its commitment to culture, the chain has seen a noticeable decrease in turnover.

offer an alternate checkout avenue that some people prefer, as well as labor efficiency in terms of reallocating employees to focus on other tasks, but not labor replacement.

Brazier noted that for some customers, however, human interaction is key.

“There’s some people that don’t want to talk at all, but they want to have that human interaction, which is great for us, because part of our purpose is to make our world a better place, and we do that by being a bright spot,” Brazier said. “Sometimes a customer is having a horrible day, and they come into our store, and I could share several stories that customers have shared with us about our people literally turning their day completely around because of the experience they had communicating, talking with our folks.”

The retailer recently introduced a retail intelligence program focused on signage, store layouts and customer engagement.

FUTURE-FOCUSED GROWTH

Looking ahead, Stinker Stores has its eye on potential growth opportunities both within its core footprint, as well as outside of its current operating area. The company plans to explore expansion through both new builds and acquisitions, ensuring its continued success in the competitive convenience retail landscape.

“Stinker went through a period of rapid growth that meant there was a bit of a drinking from a firehose phase for a few years as we adapted to being a multistate operator and all the nuances that go with that,” Brazier explained. “The work we have been doing the last five years is making sure that we are set to scale when the time is right. We don’t want to operate as ready, fire, aim. We’re taking our time to do it right when the time comes.”

“We should always be focused on being better tomorrow than we were today,” Brazier said. “Right now, I’m focused on keeping that idea at the

forefront and making sure that the people I surround myself with are going to share that same importance of growth, curiosity and positivity. It isn’t always easy. I’ve learned to be comfortable with being uncomfortable because it isn’t just a goal, it’s a daily practice I’ve committed to show up for.”

Stinker wants to continue to be an employer of choice for employees, a destination of choice for its customers and a “steady gathering spot” for its communities. Its people are “hands down the most important part of our business, and I’m lucky to have the best team there is,” Brazier said. “Our brand allows us the flexibility to have fun, not take ourselves too seriously and roll with whatever comes next. This has translated into a culture where people want to stay.”

Stinker’s people initiatives center around ensuring it adapts and changes proactively, keeping its focus not only on what it needs right now, but what it is going to need “five, 10, even 20 years from now,” he said.

“We are truly honored and excited to be named Chain of the Year,” said Brazier. “Of course, you know I’m going to say it feels Stinkin’ Awesome! We are coming off a year when our teams worked so hard on so many different initiatives and special projects. This is a great way to celebrate all of those successes. It’s always great to know that others see and appreciate all that hard work, too.”

Brazier noted that the recognition is not only a reflection of the chain’s achievements, but “a celebration of the Stinkin’ awesome people who make up our team — our amazing employees, loyal customers and supportive partners.”

“It’s their hard work, passion and commitment to making our world a better place that drive our success and elevate us in this competitive industry,” he added. “It’s a testament to the trust and relationships we’ve built with our communities, and it motivates us to continue innovating and improving. We are committed to continuously getting better every day for employees and customers, and we will continue to have a lot of fun doing it!” CSD

*See nutrition facts panel for saturated fat content. Does not contain OREO Cookies.

Understanding the Ever-Changing Candy Customer

AS CONVENIENCE STORE

CUSTOMERS increasingly seek out health-conscious products and offerings with nutritional benefits, the fact remains — there is still overwhelming demand for the candy, gum and mint offerings that the c-store industry has long been known for. Retailers can certainly capitalize on growing trends within the category, however, consumers are still seeking out indulgent favorites.

Historically, chocolate candy has dominated the category, and that remains the same today. Non-chocolate candy, however, continues to close the gap year after year.

“Chocolate continues to lead the candy category and remains a go-to indulgence, even in the face of economic pressures. Its enduring popularity is fueled by strong brand recognition, emotional appeal and seasonal relevance,” said Sean Carroll, director

Chocolate continues to dominate the candy category, however, non-chocolate is closing the gap and protein-based products are making their presence known.

Kevin McIntyre • Associate Editor

of category management for Good 2 Go, which operates more than 80 stores across Idaho, Wyoming, Utah, Colorado, Arizona and New Mexico.

Its market share, however, according to Carroll, is being gradually challenged by the rise of alternative protein snacks.

“These protein-rich options — often positioned as better-for-you treats — are drawing attention from shoppers who might otherwise reach for traditional confections,” he said.

According to Circana, chocolate candy sales were flat (up 0.8%) for the 52 weeks ending Oct. 3, with total sales reaching $3.63 billion in the convenience store channel. Non-chocolate sales dipped 2.1%, however, the segment brought in a staggering $3.29 billion in sales for the same time period.

Gum sales increased 1.3% to reach $1.21 billion, while mint sales remained relatively flat at $300 million.

CHOCOLATE HOLDS STEADY, NOVELTY DIPS

At Good 2 Go, candy sales are growing year over year, despite a few hurdles within the non-chocolate and gum segments.

“Chocolate continues to perform strongly across our locations, maintaining its appeal and driving consistent sales,” said Carroll. “In contrast, non-chocolate candy has experienced a modest dip in dollar sales. Within the breath freshening category, gum sales are slightly down, while mints have shown a small but notable increase.”

These results mirror those of the industry at large, with the National Confectioners Association’s (NCA) Director of Public Affairs and Communications Carly Schildhaus noting that consumer behavior is shifting as a result of the increased price of groceries.

“While overall confectionery sales in 2024 topped $54 billion, confectionery purchases at c-stores experienced a

Overall chocolate sales rolled in flat (up 0.8%) while novelty saw the biggest drop (down 47.4%).

Source: Circana, Total U.S. Convenenience Data for the 52 weeks ending Oct. 3

NON-CHOCOLATE SEGMENTS RING IN FLAT TO DOWN

Non-chocolate chewy and novelty candies rolled in flat, while licorice and specialty nut/coconut dropped.

Source: Circana, Total U.S. Convenenience Data for the 52 weeks ending Oct. 3

slight decline, falling 1.1% to $8.3 billion last year, according to NCA’s 2025 State of Treating report,” said Schildhaus. “At the same time, shoppers continue to leave room in their budgets for chocolate and candy, with 98% reporting that they made a confectionery purchase at some point in 2024.”

Consumers view chocolate and candy differently from other foods, according to Schildhaus, with people in the U.S. enjoying chocolate and candy two or three times per week.

“(Consumers) understand that confectionery products are treats, not centerof-the-plate foods, and appreciate the role that confectionery plays in sweetening special occasions and seasonal celebrations,”Schildhaus continued.

“As such, 62% of all confectionery sales in 2024 were generated during the big four candy seasons, (Valentine’s Day, Easter, Halloween and the winter holidays) and a new NCA survey found that 94% of consumers planned to share chocolate and candy with friends and family for Halloween this year,” Schildhaus added.

Since 2019, sales of non-chocolate products have grown by nearly $5 billion — an increase of almost 70%.

“Non-chocolate candy sales were boosted by the popularity of sour candy, and nearly 11% of sales came from innovation,” Schildhaus said. “This trend is driven by Gen Z and millennial consumers who report loving exploration of all things sour, flavor mashups, different textures and flavor experiences.”

LOOKING AHEAD

As we finish out 2025, retailers can take advantage of the new trends within the candy, gum and mint space as consumers continue to demand innovation, bold flavors and new experiences.

One trend that Good 2 Go embraced is freeze-dried candy, which is “captivating customers with its unique texture and intensified flavor,” Carroll said.

“Skittles Pop’d, a standout in this space, has surged in popularity and now holds the top spot in our sales rankings, surpassing even long-time favorite Nerds,” Carroll continued.

Lemonhead Ropes also saw strong performance due to its nostalgic citrus flavor and fun format.

Aside from freeze-dried offerings, Carroll is also noticing increased demand for health-focused products that offer both indulgence and functionality.

“While traditional favorites like chocolate remain strong, consumers are exploring more adventurous options and limited-time releases, suggesting a growing appetite for discovery and variety in the candy aisle,” he said.

Good 2 Go’s ability to identify consumer trends and adapt on the fly has led to increased basket sizes, even while overall shopping trips have declined. Much of this success was driven by strategic customer deals and marketing efforts, in addition to diligent category management.

“Consumers are leaning into valuedriven strategies — responding well to multiunit promotions and linked offers between complementary brands,” said Carroll. “These bundled deals encourage

larger purchases per visit. That said, economic uncertainty has introduced a cautious undertone, slightly muting the full impact of these promotional efforts. Shoppers are still indulging, but with a more calculated approach to spending.”

To stay on top of consumer trends, Good 2 Go closely monitors its customers’ preferences through a combination of sales data analysis, shopper feedback and trend tracking across social media and industry reports.

“This helps us stay agile and responsive to emerging interests — whether it’s a surge in freeze-dried candy or growing demand for alternative protein snacks,” Carroll continued. “In response, we adjust our assortments regularly, prioritize high-performing SKUs and lean into promotional strategies that reflect current buying behaviors. Flexibility in merchandising and a willingness to test new formats allow us to meet shoppers where they are and keep our offerings fresh and relevant.”

C-store retailers are uniquely positioned to cash in on an evolving and demanding consumer base. By stocking trending products like protein-focused offerings, freeze-dried candy and nonchocolate newcomers, while keeping indulgent chocolate favorites on shelves, c-stores can cash in on a reliable and lucrative category.

“Looking ahead, projections for the future of the confectionery industry are promising. U.S. confectionery sales are expected to grow over the next five years, exceeding $70 billion in all outlets by 2029,” NCA’s Schildhaus concluded. CSD

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Developing Tastes for Adult Beverages

Ready-to-drink cocktails and non-alcoholic varieties attract greater interest among younger consumers, mixing things up for c-stores’ beer, wine and adult beverage selections.

Anne Baye Ericksen • Contributing Editor

IT’S INTERESTING TO LOOK at how consumer trends have evolved postpandemic. Five years out from the height of lockdowns, some sales patterns have changed long term. For example, within the beer, wine and adult beverage category, there’s been a sizable shift in what is being purchased at c-stores and who is doing the purchasing.

In 2020, beer sales at convenience

stores benefited from people staying home and buying off-premise. Circana (known as IRI at the time) reported a boost of over 13% in beer dollar sales by year’s end. In the intervening years, the sector has fallen a bit flat. Between September 2024 and September 2025, Circana data shows dollar sales slipped by 1.6% and unit sales fell almost 4%, including both domestic and imports.

Brian Sudano, CEO of S&D Insights, suggested part of the current lag in import sales may be tied to recent events. “By (themselves), the tariffs on imports only impact around 15% of the imported beer market, as the major Mexican players are still operating under the USMCA (U.S.-Mexico-Canada Agreement) aside from tariffs on the aluminum portion of imported products

packaged in cans,” he explained. “The larger impact is around economic and immigration pressures on Hispanic consumers, which over-index as users of Mexican imported beer.”

Still, brews are pouring out the biggest alcohol beverage sales for c-stores, registering more than $25.2 billion in the 52 weeks ending Sept. 7, per Circana.

“While sales and volume are normalizing to pre-COVID levels, beer continues to be a critical category that influences overall store performance. With its strong appeal during the evening and dinner hours, there’s a significant opportunity

ON TAP

for Casey’s to strengthen its position as the official pizza and beer headquarters,” said Lee Wilburn Sr., director, packaged beverages, Casey’s. The Ankeny, Iowabased chain owns and operates more than 2,900 sites throughout 19 states.

MODERATING TRENDS

One of the more entrenched trends that emerged during the COVID-19 pandemic appears to be the expanding popularity of ready-to-drink (RTD) cocktails. Where hard seltzers and fermented malt beverages (FMB) once dominated, RTDs have taken over.

Beer sales still cash in for c-stores, but the smaller spirits segment, boosted by premixed cocktails, shows the most growth.

Source: Circana OmniMarket Shared BWS, Total U.S. Convenience data, latest completed 52 weeks ending Sept. 7, 2025

According to Circana, beer-centric seltzers lost 1.4% in dollar sales over the past 12 months, and case sales of FMBs dropped by 4.5%. Premixed cocktails landed at a 56% gain for the 52 weeks ending Sept. 7. What’s more, RTDs grew market share by nearly 8%, and case sales went up by almost 68%.

The convenience factor continues to offer a prominent perk for RTDs — NielsenIQ revealed single-serve cans accounted for more than 30% of RTD sales for the first half of 2025. Flavorings also attract attention to this segment.

“Much of the flavor innovation is occurring across two formats: RTD cocktails and RTD teas. Berries remain popular but under fanciful names, such as Bramble … or berry-flavored margaritas. Innovation is also expanding into other segments, such as lemonade,” said Sudano.

Also lifting RTDs is the aging of Gen Z.

“Older Gen Z consumers, now of legal drinking age, are increasingly exploring RTDs and better-for-you beverage options. While they currently represent a smaller share of wallet, they are highly dynamic in their preferences — often influenced by factors like value, pack size

“Older Gen Z consumers, now of legal drinking age, are increasingly exploring RTDs and better-for-you beverage options.”

- Lee Wilburn Sr., director, packaged beverages, Casey’s

and occasion,” said Wilburn.

Sudano added that the pandemic may have shaped this demographic’s drinking choices. “Many developed a (healthier) lifestyle, and products that require an acquired taste were not consumed as often as normal among this group. As a result, lower consumption levels and gravitation toward convenience/easierto-drink offerings took place, which favored RTDs versus beer,” he added.

In addition to premixed drinks, younger shoppers still show a preference for low alcohol by volume moderation or

non-alcohol options.

Per Circana, non-alcoholic beer sales jumped over 28% year over year, and non-alcoholic wines grew by 27%. Wine in general, however, slowed further, with case sales decreasing by 7%. That could pick up now that the holiday season has arrived, since wine and spirits often are purchased as gifts.

Indeed, the adult beverage category across all segments has the potential to deliver holiday cheer to c-stores as people gather and celebrate with a variety of drink choices. CSD

FAST FACTS:

• Beer sales registered more than $25 billion in the past 12 months.

• Case sales of premixed cocktails grew by almost 68% for the year ending Sept. 7.

• Non-alcoholic wine sales increased by 27% year over year.

Biggest Trends and Mainstays in the Cigarette Market

Dive into insights with the most profitable sector of in-store sales.

C-stores rely on tobacco products, especially cigarettes, for sales as they continue to dominate the industry. But with OTP (other tobacco products) sales growing, operators need to be aware of what consumers are looking for. A conversation with David Brinkley, vice president of sales at Cheyenne International, shed light on what smokers want and how operators can best supply those options.

Q: With the rise of other oral nicotine products, why is it still vital for c-store operators to be offering diverse cigarette options?

A: Many long-time smokers are unwilling to give up cigarettes altogether, so they’re seeking lower-priced alternatives rather than leaving the category. By stocking a broad assortment of cigarettes, including premium, discount, and fourth-tier options, retailers ensure they’re not leaving sales on the table. At the same time, this also communicates to customers that operators understand their needs and that their store is the one-stop shop. This kind of variety builds trust and keeps customers coming back.

Q: What is downtrading, and why is it important for c-store operators to be aware of it?

A: Downtrading occurs when consumers shift from higher-priced, premium items to more affordable alternatives, such as fourth-tier cigarettes. In the tobacco space, this

behavior tends to accelerate when excise taxes increase or economic pressures rise. If a retailer doesn’t offer value options, adult smokers may walk out the door and find a store that does. Downtrading isn’t just a consumer behavior—it’s a profitgenerating opportunity if retailers position themselves correctly.

Q: What opportunities for profit and growth do c-stores have now?

A: Right now, the biggest opportunity is in the value segment. When retailers lean into that space, they’re building repeat traffic. And it’s not just about the cigarette transaction, either. Shoppers are often picking up other items, which adds to the basket size. If operators think strategically about assortment and pricing, they can turn downtrading into a real growth driver.

Q: What role does pricing play in a consumer’s decision to choose Cheyenne over other brands?

A: Pricing is absolutely central.

Today’s adult smoker is more pricesensitive than ever, but that doesn’t mean they’re willing to compromise on quality. Cheyenne delivers both. When adult consumers can find a cigarette that gives them a consistent, enjoyable experience at a fair price, the decision becomes simple.

Q: What advice would you give to a c-store operator looking to expand their tobacco product selection for maximum profitability?

A: Offer choice. That means having a balanced assortment across all tiers, especially in value. Too often, retailers lean heavily on premium or mid-tier and miss out on where a growing share of the business is happening. By giving consumers options at different price points, operators are protecting their sales and giving themselves the best chance at repeat business. Pair that with smart merchandising and competitive pricing, and they’ll maximize profitability.

-By Ya’el McLoud

Backbar

Anne Baye Ericksen • Contributing Editor

REVIEW MARKET ANALYSES of tobacco and nicotine sales in c-stores over the past few years, and it’s hard to deny the growing value of modern oral nicotine.

NielsenIQ data, as reported by Goldman Sachs, shows sales of smokeless tobacco, including nicotine pouches, for Q3 grew more than 13%, which further widens the performance gap with other products in this pivotal

category. Not even production slowdowns during Q1 and into Q2 dimmed demand this year.

“Our expansion into new brands played a key role in alleviating outof-stocks and helped drive growth within the category,” noted Tim Greene, category director for general merchandise and tobacco for Smoker Friendly. The Boulder, Colo.-based

company is owned by The Cigarette Store Group, which also runs several other brands.

As strong as pouch sales have been, several recent developments could affect sales either up or down. Goldman Sachs pointed to manufacturers’ promotional programs, such as a free can with any nicotine purchase or discounting multiple quantities in a single transaction, as a

MARKET SHARE CHALLENGE

From September 2024 to September 2025, spitless tobacco, including nicotine pouches, gained nearly 10% of market share, closing in on snuff for the top smokeless tobacco spot.

Source: Circana OmniMarket Total Store View, Total U.S. Convenience data, latest 52 weeks ending Sept. 7, 2025

distinguishing factor driving consumer interest. On the other hand, the segment butts up against local, state and federal regulations just like other entries to the tobacco/nicotine category.

“(There have been) lots of new entrants in the modern oral space, with new flavors and higher nicotine milligram options. In our market specifically, (we’re) looking for backup options for nonflavored modern oral in preparation for statewide flavor bans,” said Jon Manuyag, director of marketing for Plaid Pantry, which owns and operates 110 retail sites in the Pacific Northwest.

Then, in early September, pouches received unexpected news: The Rutgers Institute for Nicotine and Tobacco

Studies released findings from a study of U.S. adults’ use of nicotine pouches in relationship to traditional tobacco.

Researchers concluded the greatest representation of current, daily pouch users are individuals who recently quit using tobacco, including combustible cigarettes. Although the authors issued a call for additional study into potential long-term health effects, they did suggest there could be a role for nicotine pouches to aid cessation efforts. To date, no nicotine pouch brand has received a modified risk marketing designation from the Food & Drug Administration (FDA), although applications have been submitted.

As much as that assessment possibly

explains the migration of traditional tobacco users to modern oral options, Manuyag said it’s thinned out the vaping demographic, too. “This is in part of the overall continued success we are seeing in modern oral and the transition of that consumer to that segment. Vape continues its down trend: -12% in dollars and -10% in units, performing slightly better than the market.”

& SNUFF OUTLOOK

According to Circana, vaping products slipped by more than 8% in dollar sales nationally for c-stores and 12% in unit sales. NielsenIQ data paints a similar picture for Q3: e-cigarettes/vape volume fell by 12% for the 12 weeks ending Sept. 6.

“The vape category remains challenging, largely due to slow and inconsistent regulatory enforcement.”

- Tim Greene, category director for general merchandise and tobacco, Smoker Friendly

“The vape category remains challenging, largely due to slow and inconsistent regulatory enforcement,” added Greene. “While we’ve begun to see increased action from the current administration, state-level directories have played a more immediate role in determining which products are permitted. As these directories continue to roll out, we remain agile, adjusting our assortment to stay compliant while still meeting consumer demand.”

Overall, traditional snuff and chewing tobacco sales are continuing on a steady decline. Snuff fell by nearly 4% in dollar sales for the 52 weeks ending Sept. 7

and 8.5% in units, per Circana. Chewing tobacco didn’t fare any better, with drops of almost 8% and 9%, respectively.

“In cigarettes and smokeless, we are seeing a clear consumer shift toward deep discount brands, prompting manufacturers and retailers to adjust pricing and positioning to stay competitive,” said Greene.

According to Circana, price increases over the 52-week period for chew was a mere 1% and approximately 5% for snuff. In contrast, spitless tobacco prices, including nicotine pouches, jumped more than 9%. While that may somewhat attribute to the bump in dollar sales

(44%), the subcategory simultaneously experienced a 31.5% increase in unit sales. That particular gauge emphasizes the vitality of pouches right now.

While no one can accurately predict what 2026 will deliver in terms of new regulations or FDA market orders, c-store owners and operators undoubtedly look forward to modern oral nicotine products continuing to lead the tobacco/nicotine category. CSD

FAST FACTS:

• Over a 52-week period, prices for chewing tobacco increased a mere 1%.

• Spitless tobacco experienced a 31.5% increase in unit sales over the course of one year.

• A study highlights possible pouch use as a cessation aid.

GOOD THINGS COME IN THREES

GAME® LEAF GIVES CUSTOMERS WHAT THEY WANT

In 2015 Game Leaf was introduced as part of the Garcia y Vega portfolio of cigars, revolutionizing the Rolled Leaf cigar category. Now, as part of our 10th anniversary celebration, we’re reintroducing Game Leaf with colorful, eye-catching, consumer-tested 3-cigar packaging designed to bring Rolled Leaf customers more of what they want.

AVAILABLE AT 3 FOR $2.19 TRIAL PRICING AND SAVE ON 3

3 REASONS FOR 3-PACK SALES

In 2024, the 3-pack was the only Rolled Leaf format to show volume growth, along with a 5.7% increase in share of the market.

While all other Rolled Leaf formats showed velocity declines in 2024, the velocity for 3-packs rose by 15%.

Rolled Leaf 3-packs were added to shelves in over 9,700 c-stores in 2024, an 11% increase in store count over 2023.

3 REASONS TO GO WITH GAME LEAF

Game Leaf is able to build on the tremendous brand equity of Game, the #1 selling Natural Leaf cigar in the US.

Game Leaf’s commitment to quality and stringent quality standards—from broadleaf crop selection through manufacturing—ensure the best quality Rolled Leaf cigar available.

Consumers equate the Game Leaf brand with the Garcia y Vega tradition of quality and craftsmanship, as Garcia y Vega has been making Natural Leaf cigars since 1882.

Announcing

the Winners of CStore Decisions

2025 HOT NEW PRODUCTS CONTEST

Gold, silver and bronze awards were given to winners in 23 categories.

A CStore Decions Staff Report

EVERY YEAR, THOUSANDS OF NEW PRODUCTS and services hit the convenience store market, but only a select few have what it takes to stand out in today’s competitive landscape.

CStore Decisions’ 2025 Hot New Products Contest set out to identify those standout launches. This year, nearly 150 entries poured in across multiple categories, from snacks and beverages to technology and services. A panel of retailer experts evaluated submissions using a detailed point system, weighing factors such as innovation, appearance/packaging and overall potential for success.

After careful review, we’re proud to present the 2025 CStore Decisions Hot New Products Contest winners:

Candy

Gold: Hi-Chew Blue Raspberry Stick

by Hi-Chew

Bronze: Shaq-A-Licious XL Gummies

by The Hershey Co.

Silver: Prime Rib Style Beef Sticks

by Archer

Archer Prime Rib Style Beef

Originally a standout in HI-CHEW’s beloved Fantasy Mix, the HI-CHEW Blue Raspberry Stick has quickly become a fanfavorite flavor. This delightful treat has been thoughtfully repackaged for on-the-go convenience and sharing with friends and family. Blue Raspberry is a flavor that transcends the ordinary, inviting candy lovers on a unique and delectable adventure with each chew. The launch marked an exciting moment, as it was the first stick format release since the Sweet & Sour Watermelon flavor in 2020. With its vibrant color and tantalizing flavor profile, the HI-CHEW Blue Raspberry Stick enchants candy enthusiasts and holds a special place in the hearts of consumers everywhere.

Silver: Reese’s Chocolate Lava Big Cup

by The Hershey Co.

Reese’s Chocolate Lava Big Cup is a new dessert-inspired offering providing Reese’s fans with a rich experience in the form of an extra layer of ooey-gooey chocolatey filling inspired by the decadence of a lava cake. Now available in snack size, this treat gives a rich and gooey eating experience that complements the iconic chocolate and peanut butter combination.

Shaquille O’Neal brings his larger-thanlife personality to candy with Shaq-ALicious XL Gummies. These XL gummies, available in 6.2-ounce peg bags and 11.8-ounce pouches, come in two fun varieties: Shaq-A-Licious Original features peach, berry punch and orange flavors molded after Shaq’s face, while Shaq-ALicious Sour comes in pineapple, mixed ber ry and watermelon flavors — each piece shaped like one of Shaquille O’Neal’s iconic nicknames, such as “Diesel,” “Big Cactus,” and “Big Shamrock,” making the whole line a sweet homage to Shaq’s big personality.

Meat Snacks & Jerky

Gold: Smoky BBQ Beef

by Chomps

Chomps

Smoky BBQ Beef is seasoned with a bold smoky barbe cue spice blend and smoked with natural hardwoods. Chomps spent over a year meticulously developing this unique blend of natural spices and smoking techniques to replicate the nostalgic barbecue flavor without relying on sugar or artificial additives. Each stick is made from thoughtfully sourced, 100% grass-fed and finished beef and has 10 grams of protein. Like all of Chomps’ products, Smoky BBQ is free of artificial flavors and the top nine allergens, appealing to a broad range of health-conscious consumers and meeting the growing demand for better-for-you snacks.

Sticks deliver all the savory, gourmet flavor of a delicious prime rib steak — no grilling required — and packaged up into a convenient snack you can enjoy at home or on the go. These tasty beef sticks are a great option for staying fueled throughout the day, from postworkout snacks to busy travel days. Made with 100% grass-fed and finished beef, the one-ounce sticks contain eight grams of protein per serving, zero sugar and no preservatives and meet certified glutenfree and Paleo standards.

Bronze: Elk Jalapeño & Cheese Snack Stick Multipack

by Pearson Ranch Elk & Bison Jerky

Spice up snack time with Pearson Ranch Elk Jalapeño Cheese Snack Sticks. This four-ounce pack blends premium elk, zesty jalapeños and rich cheese for a bold, flavorful experience. Packed with protein and full of smoky goodness, these sticks are the perfect companion for your adventures.

Snack Bars

Gold: Kate’s Real Food Peanut Butter Cup Protein Bar

by Kate’s Real Food

The Kate’s Real Food Peanut Butter Cup Protein Bar brings bold, nostalgic flavor to the clean snacking space. Made with organic peanut butter, rich dark chocolate and sweetened only with organic honey, this plant-based protein bar delivers the taste of a peanut butter cup in a real-food format. It’s crafted for consumers who want an indulgent flavor experience without compromising on clean ingredients. This bar is made to satisfy and sustain — whether you’re out on the trail or just need something solid between meals. It’s a go-to for people who want real ingredients and dependable energy without the artificial aftertaste, or ingredients, common in typical protein bars.

Silver: Monster Cookie Dough Bar

by Dible Dough LLC.

Dible Dough’s very first gluten-free flavor is a gamechanger, a perfect combo of all things Dough-licious — gluten-free oats, creamy peanut butter, rich chocolate chips and crunchy chocolate candies. This dough is monstrously delicious.

Bronze: Kate’s Real Food Peanut Butter Brownie Protein Bar

by Kate’s Real Food

The Kate’s Real Food Peanut Butter Brownie Protein Bar brings rich chocolate flavor together with creamy organic peanut butter for a clean snack that tastes like dessert — without the crash or compromise. Soft and chewy with just the right amount of sweetness, it delivers the comfort of a brownie in an organic format that fits into any part of your day. This bar is made for movement. It holds

up on the trail, at your desk or in your bag — no melting, no crumbling, no chalky finish. Wherever the day takes you, it’s ready when you are. And with real ingredients behind every bite, the flavor does more than satisfy — it earns its place in your routine.

Sweet Snacks

Gold: Ding Dongs 5 CT CEreal Straws

1.76 OZ

by Hilco Sweets

Ding Dongs fivecount cereal straws in 1.76 ounces are Hostess Ding Dongs-flavored light and crispy wafer rolls filled with a cream center. They work as straws for milk or anytime consumption. It is a delicious and fun snack.

Silver: Pop-Tarts x Girl Scouts

by Kellanova

Bronze: Oreo Muddy Buddies

by General Mills Convenience

General Mills Convenience is introducing an elevated new twist on its Muddy Buddies Cookies & Cream with the introduction of Oreo Cookies & Cream Muddy Buddies. The new snack includes crispy corn Chex pieces coated with a topping of real Oreo cookie wafers. Other flavors of Muddy Buddies available at convenience stores include: Cinnamon Toast Crunch, Funfetti, Peanut Butter & Chocolate, Brownie Supreme and Girl Scout Thin Mint. The 4.25-ounce bags for the warehouse salty category have a suggested retail price of $4.29.

Spicy Snacks

Gold: Xochitl Cholula Hot Sauce Tortilla Chips

by Xochitl

Crafted with premium ingredients and authentic flair, Xochitl and Cholula bring the bold, spicy flavors of Mexico closer to you. With a commitment to quality and tradition, these iconic brands continue to elevate the snacking experience with thin and crispy chips with the right amount of heat.

Silver: Chex Mix Spicy Dill

by General Mills

Convenience

General Mills Convenience is bringing cstore consumers not one but two bold new ways to enjoy Chex Mix snack mix with the launch of Spicy Dill and Hot & Spicy flavorblasted varieties. Packed with seasoned Chex cereal, mini breadsticks, pretzels and crispy crackers, these new mixes deliver an irresistible combination of crunch and bold flavor and offer c-store retailers a high-impact snack option that satisfies consumers’ cravings for intense, salty flavors. The 4.5-ounce bags for the warehouse salty section of the c-store have a suggested retail price of $3.79.

Bronze: Pringles Hot Ones Collection

by Kellanova

The Pringles x Hot Ones collection includes two returning crisp flavors and one brand-new flavor, all inspired by Hot Ones sauces.

Bronze: Chex Mix Hot & Spicy

by General Mills Convenience

General Mills Convenience is bringing c-store consumers, not one but two bold new ways to enjoy Chex Mix snack mix with the launch of Spicy Dill and Hot & Spicy flavor-blasted varieties. Packed with seasoned Chex cereal, mini breadsticks, pretzels and crispy crackers, these new mixes deliver an irresistible combination of crunch and bold flavor and offer c-store retailers a high-impact snack option that satisfies consumers’ cravings for intense, salty flavors. The 4.5-ounce bags for the warehouse salty section of the c-store have a suggested retail price of $3.79.

Salty Snacks

Gold: Cheezy Cheddar Pops

by Hippeas

HIPPEAS Cheezy Cheddar Pops are a modern, plant-based reinvention of the classic cheese ball, offering bold cheddar flavor in a light, airy format. Made from sustainably grown yellow peas and chickpeas, the snack delivers a melt-in-your-mouth crunch with nutritional benefits — each one-ounce serving contains three grams of protein and two grams of fiber. The pops are Non-GMO Project Verified, gluten free, vegan and free from common allergens. Their school-safe formulation and clean ingredient list position them as a smart choice for health-conscious snacking without compromising on taste. Designed for convenient, on-the-go consumption, Cheezy Cheddar Pops bring better-for-you innovation to the familiar flavor profile of traditional cheese snacks. With their craveable texture, nostalgic appeal and thoughtful formulation, these pops represent a standout new entry in the salty snack category for today’s mindful, busy consumers.

Silver: Sea Salt Snack Pecans

by Diamond of California

Diamond of California’s new Sea Salt Snack Pecans are masterfully roasted and tossed with sea salt to enhance their natural buttery flavor. This isn’t just another salted nut; it’s a thoughtfully crafted snack that breaks pecans out of their traditional holiday confines. The simple addition of sea salt transforms these pecans into an elevated snacking experience that’s accessible, nutrientdense and delicious. It has a suggested retail price of $3.99 per 3.25-ounce bag.

Bronze: Cheez-It Baconator

by Kellanova

Cheez-It pairs the iconic Wendy’s Baconator flavor with its bold, crispy cracker.

Foodservice/Pizza

Gold: BBQ Chicken Pizza

by Hunt Brothers Pizza

BBQ Chicken Pizza is a brand-new limited-time offering (LTO) for Hunt Brothers Pizza, available for the first time this past summer while supplies lasted. The pizza features Hunt Brothers Pizza’s original crust topped with sweet barbecue sauce, a blend of 100% natural part-skim mozzarella, cheddar cheeses and a generous portion of 100% all-natural grilled chicken. The finishing touch is diced onion paired with the signature Just Rite Spice. Consumers can purchase the BBQ Chicken Pizza LTO as a large 12-inch pizza or a grab-and-go Hunk A Pizza (one-fourth of a 12-inch pizza).

Silver: Cheez-It Pizza

by Kellanova

The first-ever Cheez-It Frozen Pizza in collaboration with Palermo Villa is an unexpected snack collaboration fans didn’t know they needed. Palermo Villa and Cheez-It created a 12-inch, ultra-thin and crispy Original Cheez-It-flavored crust made with 100% real cheese, paired with your favorite pizza toppings to remind you of the irresistible, cheesy flavor you love. Mouthwatering flavor offerings include Italian Four Cheese, Pepperoni and Cheddar Jack Supreme.

Bronze: Ultimo! Pizza

by Core-Mark International

Ultimo! Pizzeria Frozen

Pizza is a gamechanger for c-stores with a powerful combination of quality, value and consumer appeal. With its prepriced strategy at an unbeatable twofor-$10.99 price point, for either cheese or pepperoni, it provides an outstanding value per ounce, allowing families to stretch their dollars. Unlike many frozen pizzas, Ultimo! uses premium ingredients — vine-ripened tomato sauce, hearty pepperoni and rich mozzarella cheese — to deliver a freshbaked flavor in minutes. Beyond taste, the product is designed to compete directly with national chains, offering restaurantquality pizza at a fraction of the price. It boasts a remarkable 35–40% gross profit margin, making it not only a win for consumers but also a highly profitable option for retailers.

Foodservice/Chicken

Gold:

Tyson Red Label Fully Cooked

Authentically Crispy Original Chicken Breast Filets

by Tyson Foods

Tyson Red Label Fully Cooked Authentically Crispy Original Chicken Breast Filets deliver the scratch-made look and irresistible crunch today’s consumers crave — without the back-of-house hassle. Featuring proprietary Authentically Crispy breading and thick-cut, whole-muscle chicken breast, these filets bring bold, juicy flavor to everything from signature sandwiches to breakfast builds and plated entrées. Fully cooked for fast, flexible prep — oven or fry — they help reduce food safety risks while maximizing efficiency. Consumer tested and proven for exceptional flavor and texture,* these filets also hold up beautifully for off-premise orders, making them a must-have for menus across every daypart.

*Source: Tyson Foods Primary Consumer Research, 2024

Gold: HiBird

by McLane Co.

McLane’s new premium chicken program, HiBird, which is part of the McLane Fresh family of brands offering fresh food to convenience stores, features a lineup consisting of chicken sandwiches, chicken strips, potato wedges, and white cheddar mac and cheese. Designed to meet increasing consumer demand for quality foodservice in convenience stores, HiBird chicken products boast a long shelf life and are prepared in rapid cook ovens, which use 75% less fat than frying. The products can also be heated in a fryer. The new program offers end-to-end support, from implementation and training to merchandising and equipment, and does not require skilled labor. The operationally efficient program allows convenience stores to offer premium chicken products and sides that rival the quality and taste of quick-service restaurants.

Silver: Tyson Gluten Free Fully Cooked Breaded Chicken Tenderloins

by Tyson Foods

Tyson Gluten Free Fully Cooked Breaded Chicken

Tenderloins bring a game-changing option to menus with crispy, juicy flavor that rivals traditional breaded chicken — without the gluten. Crafted for broad appeal, these tenderloins are sensory tested and loved by both gluten-free and non-gluten-free consumers alike. Plus, they’re free from the top nine food allergens.* Fully cooked for easy prep and reduced food safety risks, they’re the hassle-free way to meet the growing demand for bold, glutenfree menu options beyond the same old grilled choices.

*Per USDA, April 2024: Free from milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy and sesame

Bronze: Chicken Nuggets

by Krispy Krunchy Chicken

Made from premium wholemuscle white meat breast, Krispy Krunchy’s (KKC) Chicken Nuggets are marinated with a proprietary blend of seasonings that deliver a mild tang with every juicy bite; they’re then coated in a special breading for a perfect, krispy krunch once they’re fried to a perfect golden brown on-site. Available in six pieces, 10 pieces or as a Krunch Box with a biscuit and a side, these nuggets pair beautifully with any of KKC’s newly designed sauces, particularly the new Signature Krunch Sauce. These nuggets offer incredible value, especially given the high quality of the meat and size of the nuggets. Larger than many competitors, these high-value nuggets are perfect for any time of day, whether you need a quick bite or a full meal.

chicken dipper Winner, winner

Say “Hi” to HiBird, an exciting new, award-winning offering from McLane Fresh that delivers a delicious and comprehensive chicken program for any size C-store. While the main attractions are the flavorful chicken strips, chicken sandwiches, and signature HiBird Sauce, we also have creamy mac and cheese and thick, fluffy potato wedges. Even better, our chicken doesn’t require a fryer and comes with all the equipment and merchandising you need to hit the ground clucking.

Learn more at mclaneco.com/hibird

Foodservice/ Hispanic Foods

Gold: Spicy Chipotle Chicken Tornados

by Ruiz Food Products Inc.

These Tornados deliver a sizzling meal and snack experience that begins as soon as consumers see the unique, blazing red tortilla shell that gets its color from chipotle peppers and guajillo paste. Crafted with juicy chicken combined with a creamy chipotle sauce and whole black tastes for the growing number

Silver: Stuff’d Nachos

by Ruiz Food Products Inc.

Stuff’d Nachos are crispy, mess-free stuffed nachos from the popular brand of frozen Mexican foods. Each bite is loaded with a three-cheese blend, seasoned ground beef, mild jalapeños, tomatoes and Mexican spices.

Silver: Cuban Style Sandwich

by E.A. Sween

It’s not just a sandwich; it’s a flavorpacked journey. Smoky ham, tender pulled pork, melty Swiss cheese, crisp pickles and a tangy touch of yellow mustard are all piled high on a sub bun. Satisfy your craving for something truly unforgettable.

Bronze: Posada Spicy Elote Mini Empanada

by Ajinomoto Foods

Foodservice

Gold: Texas Pete 2 OZ Mini-Bottles

by Garner Foods

Fire-roasted corn mingles with creamy cotija and Monterey Jack cheeses, infused with bold Mexican street corn spices and a zesty kick of jalapeño, all wrapped in a golden, flaky pastry dough that crisps to perfection. Each bite delivers rich, smoky warmth balanced by creamy indulgence and just the right touch of heat. They are ready to eat and hassle free — just heat and serve. Minimal prep means more efficiency and less labor and waste in the kitchen. Elote is a bold, flavor-packed favorite gaining traction with millennials and Gen Z, delivering the perfect balance of creamy, smoky and spicy. The bite-sized mini empanadas are made for life on the move — perfect for grab-and-go convenience, sharing and satisfying cravings anytime, anywhere.

Operators can now offer their customers a more generous serving of the popular portion control hot sauce brand with the new two-ounce plastic bottle, enhancing customer satisfaction while maintaining cost-effective portion control. It’s ideal for big-ticket bundled meal deals such as buckets of fried chicken or pizza. Use a convenient merchandiser to boost incremental sales at the counter. This new packaging is available in 11 deliciously spicy flavors to perfectly suit your menu. The selection spans from the beloved Texas Pete Original Hot Sauce to the new and exciting “swicy” Sweet CHAbanero Sriracha Habanero Sauce and CHA! by Texas Pete Sriracha Sauce, ensuring a flavor and heat level for every taste.

Gold: Chobani 20g Protein

by Chobani

Feel satiated with 20 grams of protein in Chobani High Protein Greek Yogurt and unlock energy naturally with vitamin B12. It’s lactose free, crafted with real fruit and has zero grams of added sugar. It’s made with only natural ingredients in a convenient drink able format.

Ice Cream & Milkshakes

Silver: Golden Tiger Spinach

Artichoke Potsticker

by Ajinomoto Foods

Gold: Cookies & Cream Milkshake by smoodi

Elevate your menu with one-ounce Spinach Artichoke Potstickers — a savory twist on a classic favorite. Featuring a creamy blend of cheese, spinach, artichokes and delicate seasonings wrapped in a tender, golden-brown dumpling, they’re perfect as an appetizer, snack or shareable plate. Delight your guests with this versatile crowd-pleaser that pairs gourmet flavor with effortless preparation. The crispy wheat flour wrapper delivers a perfectly crispy texture when deep fried, enhancing the eating experience. It’s ready to eat and ideal for grab-and-go offerings, streamlining service and boosting operational efficiency. It saves time and reduces labor with simple, hasslefree preparation. It’s made with spinach, artichokes, parmesan cheese and real cream cheese, offering authentic flavors without fillers to meet consumer demand for quality.

Bronze:

Johnsonville Ultimate Hot Honey Sausage

by Johnsonville

The Johnsonville Ultimate Hot Honey Sausage delivers one of today’s hottest trends — sweet heat — in a premium, fully cooked sausage made with real honey and cayenne. Flame seared for grill appeal without the grill, it offers a craveable, swicy flavor profile that resonates with Gen Z and millennials and helps c-stores modernize their hot food offerings. With 63% national purchase intent and 76% projected menu growth, it’s more than a flavor trend — it’s a sales opportunity. The product’s freezer-to-grill ease, long shelf life and clean label (no artificial flavors or high-fructose corn syrup) make it an operational win, too. By bridging bold innovation with effortless prep, this sausage elevates the roller grill and meets the needs of today’s on-the-go customer anytime, anywhere.

smoodi is launching Cookies & Cream — a better-for-you milkshake. A 16-ounce blend of cream (zero sugar), vanilla and cookies, this milkshake contains five grams of protein and 350 calories. Cookies & Cream contains 85% less sugar than traditional milkshakes.

Silver: Eggo Ice Cream Sandwiches

by Kellanova

Eggo’s new ice cream sandwiches are a spin on the classic frozen waffle brand, now in the form of handheld sandwiches that merge breakfast and dessert.

Bronze: Pop-Tarts Ice Cream Sandwiches

by Kellanova

Pop-Tarts has officially jumped to the freezer aisle and created the ultimate nostalgic treat. All-new Pop-Tarts Ice Cream Sandwiches come in three mouthwatering flavors: Frosted Brown Sugar, Frosted Strawberry and Frosted Chocolate Fudge.

Caffeinated Beverages

Gold: Celsius Retro Vibe

by Celsius

CELSIUS Retro

Vibe is an enticing flavor swirling with notes of delicious raspberry, orange and lime — reminiscent of a sweet scoop of icy sherbet — offering a distinct and memorable taste experience.

Chief Marketing Officer of CELSIUS Kyle Watson noted, “RETRO VIBE isn’t just a flavor — it’s a feeling. Think back to roller rinks, arcades, cassette tapes, chill beach vibes and living life in the moment. We channeled that carefree energy into every sip, giving you a taste of nostalgia with a modern twist. RETRO VIBE transports you to a sweeter, simpler time — one can at a time.”

Silver: Celsius Fizz-Free Dragonfruit Lime

by Celsius

Originally available in powder form as part of the CELSIUS On-The-Go line, Dragonfruit Lime has been introduced as a ready-to-drink FizzFree flavor. CELSIUS Fizz-Free Dragonfruit Lime blends the flavors of exotic, sweet dragon fruit with the vibrant tang of lime, creating a balanced taste that’s as energizing as it’s unique while maintaining a smooth, crisp and irresistible taste.

Bronze: Red Diamond Iced Coffee

by Red Diamond Coffee & Tea

Formulated for unmatched convenience, Red Diamond Iced Coffee is a fresh-brewed iced coffee with a bold and satisfying flavor profile, featuring notes of molasses and chocolate. It is expertly formulated to be poured over ice, so it maintains its rich, bold flavor — whether enjoyed black, with cream or customized with flavored syrups for an indulgent treat. Red Diamond Iced Coffee is part of the company’s OmniBrew Beverage program, which enables c-store operators to maximize space and reduce labor by leveraging a single piece of brewing equipment for a variety of beverages.

Bronze: Throne Sport Coffee Premium Charged Lattes

by Throne Sport Coffee

Beverages

Gold: Sprite + Tea

by The Coca-Cola Co.

Sprite + Tea is a first-of-itskind beverage that combines the crisp, iconic lemon-lime taste of Sprite with natural tea essence and the aroma of iced tea, delivering an elevated refreshment experience that blends flavor-packed fizz with the recognizable qualities of tea. Available in both full sugar and zero sugar variants and featuring a caffeinefree formula, Sprite + Tea transforms the popular do-it-yourself combination of Sprite and tea into a ready-to-drink option.

Silver: Spicy Mangonada Smoothie

by smoodi

smoodi is launching new smoothie flavors from around the globe with the Spicy Mangonada. Topped with tajin, smoodi’s Mangonada is a mixture of spicy, salty and sweet flavors — a blend of mango, chamoy, apple and tajin. This 16-ounce smoothie has zero added sugar, is 100% plant based and is a refreshing 130 calories.

Bronze: BeatBox Beverages

Blueberry Lemonade

Exclusive SHAQ Flavor by BeatBox Beverages

Throne SPORT COFFEE is shaking up the ready-to-drink coffee category with the launch of its Premium Charged Lattes, delivering a powerful combination of natural caffeine, high-quality protein, B vitamins, electrolytes and branched-chain amino acids in a smooth, great-tasting latte made to fuel performance. Each 11-ounce can contains 150 milligrams of natural caffeine for clean energy and focus; 10 grams of protein from ultrafiltered, lactose-free milk to support muscle recovery; plus 100% daily value of B vitamins; and more.

Meet BeatBox Blueberry Lemonade, where the taste of fresh blueberries and zesty lemons gets a twist with 11.1% alcohol by volume and the big man himself, SHAQ. It’s bold, bright and just the right amount of sweet — because why sip small when you can go BIG?

CStore Decisions is proud to announce Stinker Stores as its 2025 Chain of the Year. The Boise, Idaho-based chain stands out from its best-in-class new-to-industry stores to its revamped loyalty program and mobile app to its commitment to a people-first culture, foodservice and future-focused growth. But what truly sets Stinker Stores apart is its unwavering commitment to continuous improvement, consistently upgrading and refining its systems and programs. Refusing to settle for “good enough,” the chain remains focused on modernizing and adapting to meet the needs of tomorrow. Stinker Stores was founded in 1936, and today it operates 104 stores in Idaho, Wyoming and Colorado.

CStore Decisions’ Chain of the Year Award honors a c-store, travel center or petroleum chain that has established itself as a superior retailer and innovator in the industry.

CONGRATULATIONS TO THE CSTORE DECISIONS CHAIN OF THE YEAR!

Beverage Accessories/ Condiments/Add Ons

Gold: BobbazzaToGo Boba Straw

by BobazzaToGo/Teazzers

Turn any drink into a boba party with Bobazz To Go Boba Straws. Each singleserve straw is filled with real fruit juice and bursting boba pearls — just pop the cap and insert it into water, soda or even your favorite hard seltzer.

Silver: Rich’s All-In-One Creamer

by Rich Products

Rich’s All-In-One Creamer empowers c-store operators to capitalize on beverage trends, including specialty coffees, smoothies, cocktails, dirty sodas and boba/bubble teas. This versatile creamer can be used across various applications, from hot and cold drinks to soups and sauces, to being used as a foam, whipped topping or beverage base. It’s an authentic formula from Rich’s global market portfolio, made with primarily non-dairy ingredients and containing a milk derivative to provide a neutral flavor. It’s also easy to use: just thaw and pour. The creamer arrives frozen in 32-ounce cartons, 12 per case, with a shelf life of 540 days frozen and 21 days refrigerated.

Bronze: Zing Zang

Cocktail Rimmer

by Zing Zang LLC

Zing Zang Cocktail Rimmer is a bold, flavorful blend designed to elevate cocktails and redefine the glass rim. Crafted with a vibrant mix of bold spices, salt, chili pepper and lime seasonings, it delivers a zesty, spicy kick that perfectly complements savory and refreshing drinks alike. While ideal for Bloody Marys, this versatile rimmer also enhances micheladas and adds an unexpected twist to margaritas, letting consumers customize their cocktail experience with flavor that’s anything but ordinary. Whether on a brunch Bloody or a backyard margarita, Zing Zang Cocktail Rimmer ensures every sip starts with a fla vor-packed rim that grabs attention and keeps consumers coming back.

Shots/Powders & Supplements

Gold: Jubi Lions Mane Shot

by Jubi Brands

The shot brings clarity, natural energy and a mood uplift. Thoughtfully crafted in small batches, freshly harvested Lion’s Mane Mushrooms are extracted then blended with a powerhouse of other brain-boosting ingredients. Naturally sweetened with stevia, there are 80 milligrams of natural caffeine per oneounce serving (two servings per bottle). It’s infused with the refreshing flavor of toasted coconut and formulated for optimal brain performance with vitamins and nootropics to support brain and memory health. It contains Ginko Biloba, Bacopa Monnieri, Cognizin and more.

Silver: Nunu 7Hydroxymitragynine Shots

by Nunu LLC

7-Hydroxymitragynine (7-OH) is a naturally occurring alkaloid in kratom, known for its powerful euphoric and pain-relieving effects. Stronger and cleaner than traditional kratom, it’s quickly becoming a top choice for both seasoned users and new customers. Nunu’s 7-OH Shots are the only water-based kratom shots on the market, free from propylene glycol, for a safer, more consumer-friendly product. Designed for fast-acting relief, mood enhancement and relaxation, each shot delivers consistent potency in a compact grab-and-go format. Unlike messy powders or bulky capsules, Nunu’s 7OH Shots offer convenience, precision and a cleaner experience, making them ideal for customers with busy, on-the-go lifestyles. With kratom demand surging, especially in c-stores, the product stands out on shelves for its quality, effectiveness and repeat customer appeal.

Bronze: Bounce Back “Party Recovery”

by JM Distributors

Bounce Back Party Recovery is specially formulated to help customers bounce back after a night out or intense physical activity. With a growing demand for functional, convenient and sugar-free hydration, Bounce Back stands out as a top choice for health-conscious consumers. Hydration powders are in high demand, with the market growing exponentially. It has easy-to-stock, visually appealing stick packs that are shelf friendly and perfect for on the go.

Miscellaneous Energy Products

Gold: Bangers Energy Caffeinated Chips

by Bangers Snacks Inc.

Bangers Energy Chips are redefining what it means to snack with purpose. Each bag packs a powerful 200 milligrams of caffeine, about the same as two cups of coffee, so you get more than just flavor — you get fuel. Whether you’re grinding through a late-night study session, powering through back-to-back meetings or gearing up for your next workout, Bangers gives you the boost to stay sharp and energized. These aren’t your typical potato chips. Bangers has taken a familiar snack and infused it with real function, combining bold taste with serious performance. Bangers Energy Chips are perfect for anyone who needs a jolt of energy but wants something more satisfying than a sugary drink or coffee.

Silver: Wip Energy Pouch

by Wip

Wip is a revolutionary energy pouch that reimagines how caffeine is consumed. Unlike traditional energy products, Wip comes in a pocketsized, portable format. Each pouch contains zero sugar, zero calories, and is available in 100-milligram and 200-milligram caffeine strengths across three flavors. At 60 cents per serving, Wip offers the same caffeine as energy drinks that cost up to $4. Formulated with natural caffeine, vitamins and minerals, Wip requires no refrigeration, unlocking new merchandising possibilities for c-stores. Custom displays are engineered for placement beyond the cooler — at checkout counters, clipped to shelves or suctioned onto cooler doors — capturing attention and driving purchases.

Bronze: Topical Punch Mojo Energy Pouches, 50mg Caffeine

by Mojo Energy Pouches

Mojo Energy Pouches are changing the energy game. Each pouch delivers 50 milligrams of caffeine (equivalent to about half a cup of coffee) naturally derived from green tea — with no sugar or calories. Pop in one pouch (or more) to customize your energy level to your sweet spot, savor the flavor then crush your day. It’s available in four vibematching flavors including delicious Tropical Punch. Get just right energy right when you need it with Mojo.

Bronze: Peach Watermelon Mojo Energy Pouches, 50mg Caffeine

by Mojo Energy Pouches

Mojo Energy Pouches are changing the energy game. Each pouch delivers 50 milligrams of caffeine (equivalent to about half a cup of coffee) naturally derived from green tea — with no sugar or calories. Pop in one pouch (or more) to customize your energy level to your sweet spot, savor the flavor then crush your day. It’s available in four vibe-matching flavors including delicious Peach Watermelon. Get just right energy right when you need it with Mojo.

Tobacco/Nicotine

Gold: Sesh Cappuccino

Nicotine Pouch

by Sesh

Bold, smooth and satisfyingly rich, Cappuccino delivers the perfect balance of creamy coffee flavor with a hint of sweetness. Designed for those who love the deep, roasted notes of a fresh espresso, this flavor brings a cozy, indulgent experience to your nicotine routine. Whether you’re starting your day or winding down, Cappuccino offers a warm, familiar taste with every pouch. Each can includes 20 nicotine pouches that can be used discreetly throughout the day. Enjoy Sesh+ Nicotine Pouches wherever you’re headed, whenever.

Silver:

Limited Edition

promotion is eye-catching for the niche to draw in customers, which builds on the Al Capone product’s success of 80% customer retention.

Silver: CLEW Nicotine Pouches

by Nevcore Innovations Inc.

Bronze: White Owl Tips

by Swedish Match

Al Capone Natural Tobacco

Leaf Wrap

by Al Capone Cigarillos

Al Capone delivers from real profits to real benefits, and the new Limited Edition Premium Natural Leaf Wraps “Buy 5 Get 1” promotion are great for retailers to stock. Al Capone wraps are the only double-bonded self-sealing wraps on the market. These easy-toroll wraps dominate their category as they secure high penny profits and turn seven times faster than the industry average. The unique artwork and

CLEW Nicotine Pouches are Food and Drug Administration (FDA) premarket tobacco product application (PMTA) accepted and are made in current good manufacturing practice, International Organization for Standardization 9001 and hazard analysis and critical control point-certified facilities, ensuring high safety and quality standards. They offer satisfying, sustained nicotine delivery with long-lasting flavor and an ultra-moist mouthfeel. Users can enjoy CLEW pouches anytime, anywhere. In 2024, the FDA accepted CLEW’s PMTA, a milestone highlighting CLEW’s commitment to providing adult nicotine consumers with discreet, smoke-free options. Available in Cool Mint, Spearmint, Wintergreen, Citrus and Blueberry, CLEW offers multiple nicotine strength options ranging from three milligrams to 12 milligrams to cater for all tastes.

Introducing White Owl Tips. For more than 135 years, White Owl has been a recognized leader in cigar innovation. Now, White Owl is introducing a tipped cigar made with hand-crafted pipe tobacco that delivers a unique smoking experience. White Owl Tips are pipe-tipped cigars, crafted with a reserve blend of the finest hand-crafted pipe blend using tobaccos from around the world. White Owl Tips is the finest blend, from a brand that consumers recognize and trust. White Owl Tips has the taste to match the preferences of any tipped cigar smoker — choose from Classic, Smooth, Wine or Cherry, all at an affordable price. White Owl Tips is an exciting launch from the White Owl brand.

Bronze: Game MVP White Russian

by Swedish Match

Introducing Game MVP White Russian, the company’s first consumer-voted limited-time offer. In the fall of 2024, the company brought back one of its most popular limited-edition offerings. Swedish Match asked consumers to go online and vote for the first MVP from Game Cigarillos. The Game MVP line was developed to highlight the “Most Valuable Players” — leading off the MVP lineup was White Russian. The Game MVP packaging featured a bold MVP banner and eye-catching point of sale that announced Game MVP White Russian was BACK BY POPULAR DEMAND. It stands out for its combination of quality Connecticut Shade tobacco, consumer-tested offering and consumer engagement through online voting.

Tobacco & Nicotine Alternatives

Gold: Wild Hemp Wraps Diamonds

by Wild Hemp

Wild Hemp Wraps Diamonds tastes like tobacco with no tobacco components. Essentially, it gives the same experience as a tobacco wrap; however, it’s cheaper, has no tobacco taxes, no regulations or restrictions to sell, and way better margins. The Wild Hemp wrap line is already one of the top-selling wraps, with sales growing an overall of 32.63% in the past 52 weeks and diamonds contributing for 8.33% of that growth. The sales velocity for hemp wraps is nine consumer units a week and delivers a 45% margin for retailers. The Wild Hemp Diamonds wrap comes with four hemp wraps and four premium filter tips all in a smell-proof pouch pre-priced at 99 cents per pouch. Each wrap has a proprietary waved edge which helps smokers roll.

Silver: Mi-Pod NX

by Mi-Pod Wholesale

flavors ranging from Classic Tobacco to Watermelon Ice. Nixodine products are backed by extensive research conducted by McKinney Regulatory Science Advisors.

Bronze: Kumi Six Vape

by Kumi Six

KUMI Six Vape offers a convenient vaping solution with its SFN (substitute for nicotine) 5% strength and approximately 10,000 puffs per device. Each pack contains six disposable vapes prefilled with 16 milliliters of e-liquid. It has a built-in 600-milliampere-hours battery and rechargeable design. It’s perfect for wholesale buyers seeking high-quality disposable vapes for their shops, especially in areas with high taxes and flavor restrictions.

Lighters/Tobacco Accessories

Gold: BIC Maxi Pocket Lighter — All Black

Silver: Scripto Hybrid Lighter

by Calico Brands Inc.

The Scripto Hybrid lighter is a crossover of a multipurpose lighter and pocket lighter. The Scripto Hybrid lighter offers an extended nozzle for safer lighting, is conveniently sized to fit in the palm of your hand and has an eco-friendly refillable tank that makes it an ideal lighter for lighting barbecue grills, candles, hookah bowls, fireplaces and handling many other indoor/ outdoor lighting activities.

Bronze: BIC Maxi Special Edition Cloud 9 Lighter by

BIC

Mi-Pod proudly introduces an innovative new product line for adult consumers, the Mi-Pod NX. The Mi-Pod NX pod system is powered by Nixodine, a patented nicotine alternative, that contains no tobacco and is nicotine free. The Mi-Pod NX has been meticulously crafted to provide satisfaction, pleasure and enjoyment that rivals traditional vape products. It’s available in 10 bold pod

by BIC

Bold, minimal and effortlessly cool, the BIC Maxi All-Black pocket lighter embodies a refined aesthetic. With a monochromatic design, it’s a modern essential for those who favor clean lines and understated edge. Compact and sleek, this lighter makes a strong statement without saying a word.

The BIC Maxi Special Edition Cloud 9 Lighters are a series you won’t want to puff, puff, pass on. The real question is: Are you ready to elevate your experience to Cloud 9? With its bold, playful design, this series is the ultimate companion for unwinding with friends or enjoying a moment of tranquil escape. Crafted for those who appreciate style and relaxation, it’s the perfect way to light up your day.

General Merchandise/ Health & Beauty Care

Gold: EarlyPT Pregnancy Test

by Cadence OTC LLC

EarlyPT is a high-sensitivity pregnancy test designed for convenience, accuracy and discretion — making it a perfect fit for convenience stores. As more consumers seek healthcare solutions where they shop every day, EarlyPT meets the moment by providing essential reproductive care in an accessible, affordable format. With 99% accuracy from the day of a missed period, clear results and easy instructions, it offers peace of mind when timing matters most. Priced significantly lower than traditional options, EarlyPT appeals to value-conscious shoppers without compromising quality. Its compact, shelf-ready packaging is ideal for impulse or urgent purchases and supports privacy. By stocking EarlyPT, cstores expand their role as trusted health access points — driving incremental, high-margin sales while serving real community needs.

Silver: Eroxon

by Haleon

The first over-thecounter, Food and Drug Administrationcleared erectile dysfunction treatment, Eroxon is a topical gel that is applied to the head of the penis and works in 10 minutes. It does not contain an active ingredient; it uses warming and cooling technology that stimulates blood flow. It has a good safety profile with limited side effects. It is also safe for partners, condom usage and lubricants. It is backed by two clinical studies and works on 65% of men.

Bronze: Beau Dacious Dog Treats

by McLane Co.

Beau Dacious dog treats, part of McLane’s Consumer Value Products family, are made in the U.S. with 40% upcycled ingredients. These treats turn rescued foods, like pumpkin puree, into nutritious snacks for dogs of all sizes and are ideal for training. Available in five recipes, the treats use premium upcycled ingredients along with antioxidant-rich superfoods and are housed in recyclable packaging to help reduce global food waste. These treats are as kind to the planet as they are to your pup. Recipes include both crunchy and chewy varieties in flavors like eggs and bacon, peanut butter, and pumpkin cranberry with real cranberry inclusions.

Food & Beverage Equipment

Gold: EZ-Tilt Sneeze Guard

by Food Concepts Inc.

The EZ-Tilt Sneeze Guard redefines convenience store food safety and functionality with a sleek, modern upgrade to traditional roller grill protection. Engineered with an innovative tilting glass canopy, the EZ-Tilt allows staff to effortlessly tilt the shield back for quick, sanitary cleaning and smooth loading of roller grill products without removing the guard. Designed for universal compatibility, this unit is built to fit virtually any standard roller grill, making it a truly versatile solution for busy foodservice operations. The metal-and-glass construction delivers a polished, professional appearance that enhances your front-of-house presentation while standing up to daily use.

Silver: Merrychef Oven Cavity Liner

by welbilt

The Merrychef cavity liner revolutionizes cleaning, significantly reducing time and effort to clean the Merrychef high-speed oven cavity. A durable polytetrafluoroethylene structure that simply folds into the oven, it fully covers the walls and door of the cavity capturing food debris and grease, leaving only the back to be cleaned and the top of the oven wiped down. This results in a 76% saving on cleaning time and up to 90% saving on cleaning and protector chemical usage. The Merrychef conneX 12 is the most compact, fastest high-speed oven, and the cavity liner adds a significant benefit by reducing staff downtime for cleaning.

Bronze: Pacto X2

by The Coca-Cola Co.

Costa Coffee’s Pacto X2 brings a premium espresso experience to the countertop — offering convenience retailers a compact, fully automated solution for delivering specialty coffee quickly and reliably. Designed for smaller-footprint environments, Pacto X2 helps retailers serve high-quality espresso-based drinks — lattes, cappuccinos, Americanos, flat whites and more — in under 90 seconds via an intuitive high-definition touchscreen. Each drink is made with real milk and freshly ground beans. Pacto X2’s dual-hopper configuration allows for increased variety. For retailers, Pacto X2 is designed to simplify operations and maximize return. An optional payment system supports standalone use in unmanned locations.

Equipment, Merchandisers & Displays

Gold: Gas Pump Frames

by Alpina Manufacturing LLC

Alpina’s printed gas pump ads are easily seen by drivers and passengers when filling up their gas tank. They are made for five-inch-by-seven-inch and 8.5-inch-by-11-inch graphics. Mount these on the pump hose, the top and side of the pump, underneath the hood, or any way you want with strong double-sided foam tape or zip ties. Patents are pending. Black is the standard color, but they can be custom molded in white, blue, red, yellow and green — almost any color. The frames can take abuse, bending, winds, impacts, and hot and cold weather. It’s also possible to make custom-sized frames for any size graphics.

Silver: Evolution Waste & Windshield Service Center

by MasonWays Plastics LLC

It’s no coincidence that this service center is named “Evolution.” The modern design offers a sleek, high-end feel to your customers. No more big, boring cubes — the Evolution’s contemporary aesthetics complement electric vehicle charging stations or any forecourt in need of a fresh new look. The covered dome lid keeps rain and snow out; plus, there’s a tether to prevent the lid from being displaced. Durable poly construction withstands the elements without rusting or corroding. A separate 45-gallon trash liner conceals bags for a professional experience, and it includes a three-gallon wash bucket, squeegee and paper towel dispenser. It’s available in three stocked colors, or you can customize the colors. It features two recessed areas to add decals for your logo, branding or other promotions.

Silver: Hussmann CO2 Outdoor Condensing Unit

by Hussmann Corp.

Featuring high-efficiency variable-speed compressors, four-horsepower Hussmann CO2 Condensing Units provide precise temperature control and substantial energy savings. These condensing units come with Panasonic control hardware and software, making them easy to operate and allowing for remote monitoring. This provides real-time insights and oversight to improve performance. This unit can run anywhere from negative 40 degrees to 23 degrees Fahrenheit and can function effectively at ambient temperatures up to 113 degrees Fahrenheit. Designed for small and medium-sized retail floorplans, the Hussmann outdoor condensing unit is ideal for warehouse unit cooler applications and small walk-in coolers. Its compact design offers various installation configurations — providing flexibility in placement.

Bronze: Hussmann S-Series SelfContained Merchandiser

by Hussmann Corp.

The S-Series Self-Contained merchandiser features R-290 (propane) and is the ideal solution for adding flexible merchandising to c-stores. This sleek, compact display comes in three-foot and four-foot sizes, allowing stores to showcase a wide variety of products — such as grab-and-go items and beverages — while drawing in customers and promoting impulse purchases. Designed for efficiency and versatility, the display features over 63% of the front area dedicated to product visibility. This allows stores to present more products in less space, making it the ideal choice for stores with high-traffic areas or limited real estate. With adjustable shelves, a range of customizable options and mobility features like optional casters, this display is not just effective but adaptable to each store’s specific needs.

Technology & Solutions

Gold: Paytronix PX Assistant

by The Access Group

The Paytronix PX Assistant is a generative artificial intelligence (AI) tool built into the Paytronix platform to help convenience store decision makers enhance their customer engagement and loyalty programs. Accessible directly within the Paytronix portal, it allows users to ask natural language questions — like in an email or conversation — and instantly receive data-driven answers. It can generate reports specific to each user’s program, such as top-selling menu items, loyalty member stats and campaign performance. The Assistant also shares industry-proven best practices through the generation of campaigns based on customer visitation and spending trends and guides users to relevant reports and resources. By blending AI with real-time analytics, it empowers marketers to make smarter, faster decisions and improve their loyalty strategies.

Silver: Periscope by Mako Networks

by Mako Networks

Periscope from Mako Networks revolutionizes remote management capabilities for distributed enterprises. Effortlessly access web-based services securely at remote sites with Mako’s central management system web application, providing ultimate convenience through a single interface. Access web-enabled devices behind a Mako firewall without on-site visits. Utilize Payment Card Industry-certified features to reduce vulnerabilities. Monitor network traffic for security compliance. Deploy enterprise templates for large-scale configurations. Eliminate the need for specialized local equipment. Periscope simplifies network management and operational visibility for on-premise systems across multiple locations.

Bronze: DoorDash Integration with NRS POS System by National Retail Solutions (NRS)

National Retail Solution (NRS) DoorDash Integration seamlessly connects your point-ofsale (POS) system to DoorDash’s delivery network, allowing retailers to accept and manage online orders in real time without manual entry. Orders placed through the DoorDash app appear directly in the POS terminal, reducing mistakes and saving staff time. Retailers can update menu items, pricing and availability from a single dashboard to ensure consistency across in-store and online channels. Automated order routing and status updates keep staff informed from preparation to handoff, improving order accuracy and customer satisfaction. Integration supports configurable delivery fees and promotions.

Blevins Takes on C-Store Food

CONVENIENCE RETAILERS are prioritizing foodservice, with some chains well known for offering options on par with quick-service restaurants. Still, operating a kitchen in a c-store is different from traditional foodservice. CStore Decisions reached out to Ryan Blevins, director of food and beverage innovation at Weigel’s — which operates more than 85 stores in Tennessee and recently opened a new commissary — for his insights on managing c-store foodservice operations.

CStore Decisions/CSD: What does your role as director of food and beverage innovation entail?

Ryan Blevins (RB): As director of food and beverage innovation at Weigel’s, I lead the continuous development and optimization of our food and beverage portfolio. In partnership with our foodservice team, I build the limitedtime-offer roadmap; oversee test-kitchen research and development; and validate recipes and procedures for quality, food safety and operational efficiency. I also work closely with supplier partners to

Chef Blevins ups Weigel’s foodservice quality with optimized operations, noteworthy innovations and forward-thinking goals.

Emily Boes • Senior Editor

source, cost and package to margin targets, keeping the guest experience at the center of every decision.

CSD: How did you get started in the food industry, and how does your background serve you now?

RB: I started in the dish pit at 19 during a college summer and was drawn to the pace, craft and camaraderie of cooking on the line. Through my 20s, I cooked across multiple cuisines, advancing to sous chef and then executive chef, which led to a corporate chef role opening restaurants and cooking in kitchens around the world in places like Italy, Thailand and South Korea. While Weigel’s is my first position in the c-store industry, that blend of hands-on culinary work, operational discipline and global exposure has been invaluable as we build and scale our foodservice program.

CSD: What do you wish you had known when first getting started in c-store foodservice?

RB: Before getting into the convenience

store food industry, I wish I had fully understood just how different it is from traditional foodservice. In restaurants, the guest comes to you expecting a dining experience. In convenience retail, food is competing with fuel, snacks and a customer mindset that values speed, consistency and trust above all else. That means innovation has to be craveable but also operationally simple and executable across dozens of stores by teams with varying skill levels. Learning that balance between culinary creativity and operational reality has been one of the biggest lessons of my career in c-store foodservice.

CSD: What are the most noteworthy food and beverage options that you serve at Weigel’s?

RB: Our most noteworthy food options are by far our pizza, our breakfast Stuffed Biscuits and our Dippin’ Chicken. We just launched Knoxville Hot Chicken which is an east Tennessee riff on Nashville Hot Chicken and is doing very well with our customers that like spicy foods. We

also have a made-to-order Smashburger concept in a handful of stores, soon to expand to a larger footprint. On the beverage side, our award-winning coffee program is hands down our most noteworthy beverage option.

CSD: Tell me about the kitchen setup in a typical Weigel’s store. What types of equipment are needed?

RB: There are multiple pieces of equipment that are needed to operate successfully and efficiently in a Weigel’s kitchen. First is our pizza oven. We utilize a high-speed Double Batch TurboChef for our pizza program. We have two fryers for our hand-breaded chicken tender program. We have a MerryChef oven for many of our breakfast items and sandwiches. To keep all of these foods hot, we have three or more hot holding merchandisers.

CSD: How has the new commissary had an impact on foodservice operations at the store level?

RB: Our new commissary has just begun to have an impact at our stores. The major impact can be felt by our team members in our kitchens that have a different workload, as all of the fresh cold items are now being prepared at the commissary. This allows these team members to focus on our hot food program and food safety and cleanliness. Often the cold items, like salads, were the most prep intensive, which could lead to being out of stock. Now with that preparation taken out of their hands and now being delivered assembled from the commissary, we can expect our cold cases to stay consistently in stock, which should lead to an increase in sales.

CSD: Are you working on any food/ beverage innovations for the new year? Are you able to share?

RB: We are working on continuing to showcase new innovations out of our commissary. Things like grab-n-go meals, artisanal sandwiches, “better for you” and more “functional” food offerings.

On the beverage side we are looking to launch our take on dirty sodas and will continue to look at how we can become a beverage destination.

CSD: What advice do you have for others looking to optimize the c-store kitchen?

RB:

• Know your customers. Listen to your customers.

• Know your capabilities.

• Don’t try to be everything to everyone.

• Keep things simple.

• Cross utilize SKUs.

• Get to know how your equipment works and how it can make things easier.

CSD: Is there anything else you’d like to add?

RB: It’s a great time to be an innovator in the c-store foodservice space. We are at a unique place where we can grab the attention of an audience that we may not have had in the past. CSD

Basics Bolster Foodservice

Traditional foodservice favorites like roller grill, pizza and chicken drive repeat traffic at convenience stores, delivering consistent sales and reliable profits for retailers.

Marilyn

Odesser-Torpey • Contributing Editor

WHILE “NEW” AND “LIMITED‑TIME” foodservice items may generate customer buzz, many c-store retailers are finding that it’s the familiar fare from the roller grill and pizza and chicken programs that keep customers coming back for their favorite meals and snacks.

At Onvo convenience stores’ 41 locations in Pennsylvania and New York, roller grill standards such as hot dogs, Cheddarwurst, tornados and roller bites are “strong performers, seeing growth for us year over year,” according to Onvo’s

Category Manager — Food Service Ben Williams. In the chain’s traditional c-store format locations, roller grill is the main hot food offering.

“Customers are comfortable with roller grill items because they’re quick, — especially when they don’t have the time to wait for something made to order or don’t want a full meal — inexpensive and easy to eat on the road,” Williams explained. “The presentation component of fresh roller grill items and the quality of the products have also contributed to

their status as a core component of our foodservice program, particularly during the 11 a.m. to 1 p.m. lunch daypart.”

Roller grill also allows Onvo to provide bargain-priced promotions, such as a two-for-$4.44 everyday deal, he noted. He added that quarterly limited-time offers (LTO) give customers variety and keep the offerings exciting.

PIZZA POWER

Grab-and-go personal pizzas also “contribute substantially to our overall foodservice sales” and continue to increase in sales because they appeal to customers across generations, Williams said. Until recently, the stores have kept their offerings simple with a breakfast pie, plain, meat lovers and pepperonitopped options. With the recent switch from using a pre-topped program to building their pies in-store, Onvo can now offer more LTOs and is planning to execute more of them beginning in Q4 of this year.

Marcy, N.Y.-based Clifford Fuel Co.’s Cliff’s Local Market Director of Foodservice Operations Derek Thurston calls a pizza program “the price of admission” for convenience stores because it is an economical, tasty and substantial meal and snack option.

“At $2.99 a slice, it is the lowest foodservice price point available to customers,” Thurston pointed out. “Our slices are hot and ready for grab and go and

easily portable, making it easy for customers to enjoy in the car.”

Pizza further benefits the stores by generating incremental sales, he said.

“Most of the time, the customer also purchases a bottled drink to go with their pizza,” he remarked.

Regarding the program’s growth at the chain, which has 22 locations in New York, Thurston explained that he is “very close” to achieving his goal for this year, which is a 10% same-store increase in pizza slice sales.

“Pizza is one of my prime promotional items,” he noted.

Breakfast pizza sales begin between 5 a.m. and 6 a.m., then “get really cranking” between 7 a.m. and 9 a.m., he stated. Lunch slices fly out the door between 11 a.m. and 2 p.m.

He added that whole pies from a menu of 10 different plus a create-your-

own topping options soar in sales during the dinner daypart. Quarterly LTOs such as the recent Cool Ranch Doritos and Chicken and Pulled Pork pizzas give customers new and different taste sensations to savor.

CHICKEN SALES RISING

Year-to-year same-store sales of chicken, whether in the form of boneless wings and grilled tenders; as the star of sandwiches, salads and wraps; or as a pizza topping, have increased by 22% over the past year at Cliff’s Local Market, Thurston reported.

“Chicken remains popular because it is

such a familiar protein, it tastes good and has a health halo that appeals to customers,” he said.

He pointed out that one-pound orders of boneless wings have risen almost 24% and tenders close to 15%. Chicken salad wedge sales have soared by over 95%, the 12-inch grilled chicken sub by over 89% and the six-inch sub by nearly 73%.

LTOs such as a Chicken Philly Sub, Cordon Bleu and Buffalo Chicken also spike sales.

“And anything that combines chicken and bacon is always a winning combination,” he stated.

Grilled and breaded chicken is a “core ingredient” in many of the items on Onvo’s foodservice menu, noted Williams. Most popular are the Southwest Chicken Craverito and Cheesy Chicken Bacon Quesadilla.

“We see chicken-based product sales continue to grow year after year,” he explained. CSD

FAST FACTS:

• Roller grill items appeal because they’re quick, inexpensive and easy to eat on the road, but freshness and quality are key.

• Pizza remains popular because it’s economical, offers a substantial meal and appeals across generations.

• Chicken attracts customers because it’s familiar, versatile and has a health halo.

Best-in-Class Loyalty Launches

CStore Decisions and NexChapter are celebrating two convenience store chains for their outstanding new loyalty programs.

Emily Boes • Senior Editor

Convenience store chains are leveling up their loyalty program capabilities as they aim to increase market share and drive engagement. From mobile app upgrades to program overhauls, c-store operators are using the tools at their disposal to capitalize on the growing digital nature of their customer base.

Every year, CStore Decisions recognizes two chains for their recent loyalty program launches, relaunches or updates that stand out within the convenience industry with a Loyalty Program Award. This year, for the second year, CStore Decisions partnered with NexChapter, a strategic advisory firm, to choose 2025’s Loyalty Program Award winners.

WINNER: GLOBAL PARTNERS FOR BEE’S KNEES BENEFITS

Global Partners, operating over 300 company-owned stores under various banners in New England, Viriginia and Texas, has been on a loyalty journey since 2017, acquiring loyalty programs alongside new chain acquisitions.

To condense the many different programs, in March, the company entered a phased launch of Bee’s Knees Benefits, its new unified loyalty program.

“We’ve got several different loyalty programs that are operating, and we wanted to create one unifying brand

in which we could take the best of all of those programs and create a new program,” said Amy Murphy St Laurent, senior marketing manager for loyalty at Global Partners. “Bee’s Knees Benefits is available in all our company-owned and -operated sites, regardless of the store brand.”

“With more than half a dozen different retail brands, Global needed an overarching consumer-facing brand from which it could operate: hence Bee’s Knees Benefits. The team at Global took this new loyalty identity and extended the brand essence across every facet and touchpoint,” said Mike Templeton, a partner at NexChapter. “From ‘Weekly Freebees’ to its top-ranked V.I.Bee tier, the app experience is dripping with nods to the program’s bee theme. If a program is going to stand out in the crowded sea of sameness, leaning into the brand like Global Partners has is a great example of getting it right. However, creating an independent loyalty brand is not right for everyone.”

The program is still in its launch period, brands having made the switch to it in phases. Alltown Fresh was the first brand to adopt Bee’s Knees Benefits, and by June 5, the program was available to the entire chain, the majority having switched

from Alltown Neighborhood Perks.

Global Partners has been running a launch campaign across media channels, including radio and billboards, which advertised the possibility to win free gas for one year when someone becomes a new member.

The chain had two goals in mind when developing Bee’s Knees Benefits. One was bringing new members to the program. In its Texas market, the chain didn’t have a store-branded loyalty program already, making it a priority for the new loyalty launch.

The other was reengaging existing loyalty members.

“We had several hundred thousand members under Alltown Neighborhood Perks, but we really wanted to make sure that we were reengaging with them, reenergizing them. And launching a program like weekly freebies is a way to really get them excited about participating with us. So those are the big activities that we’ve been working on,” said Murphy St Laurent.

OFFERINGS

Bee’s Knees Benefits is a points-based program for which Global Partners partnered with Rovertown on the development.

Loyalty members earn points both through in-store purchases and gallons at the pump, which can be redeemed for discounts on qualifying in-store items and cents off fuel.

“The program is very much about choice. The guest decides at every transaction if they want to redeem their points and where they want to redeem them. For 100 points, I’m eligible for 10 cents off a gallon, but I can decide not to redeem that and to wait until I have 200 points, so I can get 20 cents off a gallon,” said Murphy St Laurent.

Bee’s Knees Benefits also offers member-only exclusive benefits such as

two cakes for $4 when others are getting two cakes for $5. These types of deals change every month. The chain also runs a series of engagement programming.

This past summer, weekly freebies was the largest program. Members could receive a free item every Wednesday, an opportunity that lasted through October.

Additional perks of the mobile app include order ahead for pickup or delivery, in-app payment, the ability to view deals available in the nearest store and more. Also, if a member goes through the age-verification process, they can see 21-plus offers.

Bee’s Knees Benefits members can also access the Cup Club. After every five purchases of coffee or fountain, the customer can get a sixth cup free.

And all these benefits can be accessed through the app.

“(With) mobile payment, having that ability so that you can walk into our stores with just your phone, you can step out of your car, tap a few things on your phone, activate the pump, pay for your fuel, walk into the store, tap a button, generate a QR code and pay for your purchases while also earning your rewards and being prompted to redeem any rewards that you have available,” said Murphy St Laurent.

Still, if a member wishes, they can use their loyalty card if they have one, as well as simply enter their phone number or go to the Bee’s Knees Benefits website to see their status.

“To keep members coming back often, Global has implemented a tiering system to unlock special benefits. Those who go beyond four visits in a month can earn a free 20-ounce beverage or coffee, and those making 10-plus visits earn a

FIND YOUR LOYALTY FIT

Mike Templeton, a partner at strategic advisory firm NexChapter, shared three tips for getting loyalty right at retail and being prepared for what’s next.

1) Examine your marketplace for loyalty competition: Consumers have a limited amount of disposable income and more options than ever to decide where to spend it. Look at convenience and fuel operators, but look beyond to categories like grocery, quick-service restaurants, coffee and others. You are competing for share with everyone. You must have a compelling offer overall.

2) Find unique opportunities to differentiate: The most common loyalty tactics are being employed by every retailer around you. Look for unique features to pursue or emerging technologies you can integrate that align with your brand and can set you apart.

3) Create data-informed strategies to drive profitable behavior change: You must establish the right baseline incentives to be attractive, but the power of loyalty is leaning into a deep understanding of customers and personalizing your approach. Use the data your customers are providing to shape their experience.

free sandwich. Both serve to underscore what Global considers to be strategic parts of its business, and the incentives are aligned to reward those increases in customer frequency. Retailers should ask themselves what behaviors they are incentivizing with their rewards structure,” said Templeton.

SIMPLICITY AND CHOICE

“The math is pretty simple. Every dollar you spend earns you two points. Every gallon you purchase earns you two points, and every 100 points is 10 cents

off a gallon or $1 off in-store,” Murphy St Laurent said.

Creating a program that’s easy to understand and lets customers choose how they want to engage and use the rewards has been a big focus for Global Partners. And the chain hopes to allow members even more ways to interact.

Global Partners is looking at how it can expand order ahead to more locations and integrate car wash into the mobile app experience.

“I think in the future, the most successful programs are going to be those that can continue to deliver on that personalized experience for the individual member,” Murphy St Laurent said. “… Guests continue to demand more when it comes to being relevant and personal. That’s what my vision is, and that’s where I think this industry and lots of other industries are going — having the tools in the background that really allow us to harness the power of this information and then use it to drive very specific business goals while keeping in mind this is a partnership between us and our customers.”

WINNER: BP FOR EARNIFY

bp has long made its mark on the convenience store industry, and it’s doing so again with earnify rewards. Through a process that began a few years ago, bp began to take a consumer-focused approach to digital and loyalty, aiming for the right value proposition.

The earnify program was born with the goal of having one digital platform across its brands, which included bp, Amoco, ampm, Thornton’s and TravelCenters of America. Having started with bp and Amoco, replacing previous loyalty program BPme, the company then launched earnify at ampm stores.

Previously, the company had the ampm app, which was convenience store focused, and the BPme app, which was focused on fuel discounts.

“With consumers looking to visit our stores and expecting both fuel and convenience offers, we created earnify, which provides consumers an alwayson five cents per gallon off their fuel purchases and the ability to earn points on both their fuel and convenience store purchase,” said Joe Fumo, head of digital at bp North America. “Consumers can redeem those points on either additional fuel cents-per-gallon discounts or dollars off their convenience store purchases — we are providing the consumer with choice.”

Templeton noted that bp underwent a significant digital transformation in order to create a shared loyalty experience across all of its brands.

“By unifying all customer functions — from pump start and payment to promotions and points — they’ve given consumers one interface to interact with the brand,” Templeton said. “Growing a base of loyalty customers is hard enough in a competitive marketplace; having to divide that audience by retail brand, even if owned by the same corporate operator, would add unnecessary complexity.”

bp is leveraging and capitalizing on its scale through this unified loyalty strategy, he pointed out.

“Establishing a solid loyalty foundation is critical to every other customer-driven initiative a retailer might pursue, from retail media to e-commerce. Retailers should maximize any opportunity they

have to bring customer information together at scale,” added Templeton.

HOW IT WORKS

The new app was built in-house and launched in October 2024. It’s already deployed at over 8,500 locations, with the rest of the sites to be integrated soon.

The registration process has been improved so consumers can take fewer steps to sign up, a key area where bp focused on the consumer experience. Now, the only piece of information required to earn rewards is a phone number, and consumers are able to complete the registration process in under 30 seconds.

Consumers can choose to interact with earnify in three different ways. The first method is downloading the app and loading a payment card into it.

“When consumers pull up to the pump, they can open the earnify app and activate the pump from the front

seat of their vehicle — no card swipe needed,” said Fumo.

The second method is if a credit card is already loaded into the app, a consumer can swipe that credit card, and bp will recognize that card as a loyalty member and give the reward.

Card-linked identification is a clear differentiator for earnify, noted Templeton.

The final method is a consumer typing in their phone number.

“... The best way to engage with the earnify program is through using the app,” Fumo explained.

That said, bp understands that some customers might not want to download another app.

“For these consumers, they can type in their phone number at the pump. We (then) identify them as a loyalty member, and all three grades of fuel will roll back based on their available reward,” Fumo said. “While we want to drive consumers to the earnify app, because that’s where

they can view additional offers, see their points balance and redeem their points, they can transact with us in any of those three ways.”

If a consumer was already a member of a previous loyalty app, such as BPme, their same credentials can be used to access earnify.

Once logged in, consumers can use the points-based program to earn rewards.

Customers can also tap into the locations section to show nearby stores from all participating brands, Templeton noted, “and store detail screens call attention to amenities like in-app fueling, fuel grades and other services. This data is not just part of the loyalty offering either; store location details can be synchronized across the web to ensure every consumer

Upon registering for earnify, members automatically receive 250 points. Points can be redeemed for dollars on in-store purchases or additional cents off per gallon at the pump. Points are gained by spending at the pump or on certain in-store items.

can find the store they are looking for — from wherever they are.”

REWARDS

earnify offers consumers an alwayson reward of five cents off a gallon with no gallon restriction. Upon registering, members automatically receive 250 points. Members gain points by spending at the pump or on certain in-store items. Consumers can redeem those points for dollars on in-store purchases or additional cents off per gallon at the fuel pump.

Members can choose to stack rewards as they take part in other offers, a generous part of the value proposition that stands out for bp.

For instance, earnify has a consumer credit card program with First National Bank of Omaha where members can increase their always-on offer to 15 cents off per gallon and more points for in-store purchases. For a limited time, members can save 50 cents off per gallon during the first 60 days of registration.

bp also has a strategic partnership with Amazon Prime, where users can link

their Amazon Prime accounts with earnify and earn more rewards.

“Finding ways to link up with other companies’ loyalty programs is a great way to broaden your understanding of your best shoppers’ purchase behaviors,” said Templeton.

With the stacking capability in place, consumers can generate more lucrative rewards. Fumo gave the example of members receiving 20 cents per gallon off on every fill if they have the bp credit card and linked their Amazon Prime membership to the account.

“We’ve taken a consumer-centric approach with our decisions focused on driving value back to the consumer through the earnify platform,” he said.

ONGOING EVOLUTION

bp has seen a significant increase in active members since launch.

The chain is focused on being able to meet the needs of the customer with earnify, giving them a strong value proposition that helps increase foot traffic to both the forecourt and the store.

“We really think of the digital

experiences we build as enabling stronger in-person guest experiences and an enabler of more personalized marketing,” added Alyssa Callahan, VP marketing, bp North America. “… Our store operators should be able to focus on guest interactions and to really recognize and serve those guests in person, not worried about the technology.”

The team is also working to leverage the data received through earnify for the store operators.

Then they can “recognize (customers) by name or give them a personalized experience in real time,” she said. “It’s designed for both our members as well as the site operators and team members that we serve in the field as a tool. That was our intent when we built it, to make it really strong on both sides.”

“Our vision is to create the most modern and streamlined customer experience possible. We are making it less about the four walls of a convenience store and more about the entire customer experience,” she continued. CSD

PRODUCT Showcase

Pre-Alcohol Support Gummies

UNDO Gummies introduced a new Pre-Alcohol Support Gummy designed to help consumers enjoy the night and still feel their best the next morning. Each tropical-flavored, vegan and non-GMO gummy is powered by dihydromyricetin, milk thistle, B-vitamins and electrolytes to support liver detox, reduce fatigue and promote recovery before alcohol takes its toll. The gummies come in convenient single-serve pouches, perfect for on-the-go use, and are available in two formats — a fourpack trial and a 15-pack box.

UNDO Gummies www.undogummies.com

Freshly Made, Hand-Breaded Chicken

Krispy Krunchy Chicken’s handbreaded fried chicken can satisfy, whether ordered by the piece or as a combo. Guests can choose from two-piece, three-piece or four-piece meals, each accompanied by a warm honey biscuit. Guests are invited to enhance their meal with mouthwatering sides, such as jambalaya or red beans and rice. Krispy Krunchy’s signature marinade and double breading keep customers coming back for more. And its all-new sauces create craveable experiences with each bite.

Krispy Krunchy Chicken www.krispykrunchy.com

Honey-Roasted Peanut Candies

M&M’S is adding M&M’S Honey Roasted Peanut to its lineup. The innovation is a twist on a classic favorite, with the harmonious flavors bringing a combination of sweet and salty. A permanent addition to the lineup, M&M’S Honey Roasted Peanut joins the latest innovations of iconic chocolate candies from M&M’S, including M&M’S PB&J, M&M’S Peanut Butter Minis and M&M’S Peanut Butter Mega. It’s available in Single Size (1.63 ounces), Share Size (2.83 ounces) and Sharing Size Stand Up Pouches (8.6 ounces).

Electrolyte-Enhanced Water

POWERADE announced the launch of POWERADE POWER WATER. The drink is a new electrolyte-enhanced, zero sugar flavored water. Made with 50% more electrolytes vs. the leading electrolyte water beverage, POWERADE POWER WATER is formulated as the go-to option for fitness and everyday hydration. Launching in four bold flavors — Mountain Berry Blast, Strawberry Kiwi, Tropical Pineapple and Watermelon — the new lineup delivers a crisp, refreshing taste that’s built to keep pace with today’s active lifestyles. POWER WATER comes in 20-ounce single bottles and 16.9-ounce six-pack offerings wrapped in a sleek, eye-catching label designed to stand out on shelves.

The Coca-Cola Co. www.coca-colacompany.com

Mars Inc.

www.mars.com

Strategizing Staffing

Finding and keeping store employees involves offering the right value proposition and using the most-effective training tools to drive team members to success.

Emily Boes • Senior Editor

HIRING AND RETENTION is always a top concern among convenience retailers. Not only do retailers need to find employees, but they must hire workers that believe in the company and its values. To learn more about strategies and mindsets c-store operators have when considering staffing, CStore Decisions spoke with Renzo Bassanini, senior VP of human resources at Parker’s Kitchen, which operates 100-plus stores in Georgia and South Carolina.

{CStore Decisions (CSD)} What are the biggest staffing challenges that you’re facing currently?

{Renzo Bassanini (RB)} The company experiences rapid growth, and we are exposed to economic challenges and competition. There are a lot of competitors looking for a similar type of employee. So that’s why we have to focus more on our value proposition — compensation and benefits (“what I get”), career growth and development (“how I grow”), and work environment and experience (“how I work”) — to make sure that we attract the right talent. So I would say competition, the economic climate and growth.

{CSD} What are your typical hiring methods?

{RB} We’ve been putting a lot of resources into our career site to introduce artificial intelligence (AI) into

our hiring process. It is imperative that we connect with the applicants not only fast but accurately. So by implementing new technology, we will be able to have features in our website where applicants can ask questions about our company, our locations, the job itself and availability as well as being able to schedule interviews directly with the hiring manager versus waiting for a phone call. If they meet certain criteria, they can connect directly into the hiring manager’s calendar and schedule an interview. We also use the typical methods of in-store collateral. We use Indeed. We use LinkedIn for corporate roles and our own careers page.

{CSD} What strategies do you use for retaining employees?

{RB} First we must understand why people leave. When we look within the first 30 days and beyond, if someone leaves, it helps us to learn why so we know how to take action and make adjustments to prevent it from happening again. We have a very strong culture and a very clear value proposition to our team members, and we think that the best way to retain them is keeping them engaged and understanding that they’re part of something big. We want to be the best place to work in the industry, and what we do is centered around our people. We are growing by 20 to 25 stores per year, so there are

many opportunities to grow within the organization. Each year we achieve this goal, we will create over 100 leadership positions. One of our CEOs started as a night associate, and he’s been with the company close to 30 years. We try to sell, if you will, the land of opportunity — how you can grow with Parker’s. We’re offering life-changing opportunities, whether you work here for a small, short period of time or you want to make this a career. There’s also a lot of conversion for the people that work in the field with opportunities at the corporate office, where they can expand on their horizon. We offer knowledge, opportunity and a great value proposition.

{CSD} What type of training opportunities do you offer?

{RB} We spend an enormous amount of money on training and development programs. We have training and development programs for all levels of interest, from a customer service representative to entry level management. When you go from an entry level manager to a store leader, from a store leader to a district leader, and so on, we have training programs that are not only based on tactical skills, but they’re also based on leadership capabilities. We have classroom training; we have store training; we have on-thejob training. We’re really building the leaders of the future.