SECTION ONE MEET THE TEAM
Mauricio Umansky
FOUNDER AND CEO
Mauricio Umansky is the Founder and CEO of The Agency, a global real estate brokerage operating with 145+ offices in 14 countries. The brokerage utilizes worldclass technology and innovative marketing strategies to assist agents and their clients in achieving their real estate goals. Since its inception in 2011, the firm set out to create an industry-disrupting model that would redefine the business and foster a unique culture rooted in the core philosophy of collaboration. In its ten years, The Agency has done that and much more.
Mauricio has achieved nearly $5 billion in real estate sales and holds the distinction of selling the most homes in the country priced above $20M. He has represented some of the world’s most noteworthy properties, including the Playboy Mansion-the first house in L.A. to sell above the $100M mark-the Walt Disney Estate, and residences owned by Michael Jackson, Michael Jordan and Prince. Mauricio and The Agency also represent some of the world’s top developers and resort brands, including One&Only, Rosewood and The Ritz-Carlton. Together with his team, Mauricio is noted as one of the highest-producing agents by The Wall Street Journal’s REAL Trends annual list. He has also received the Entrepreneur Of The Year Greater Los Angeles Award for 2023 and been ranked #69 on Swanepoel’s 2023 Power200, a prestigious list of top real estate executives in the U.S.
With solid infrastructure and a renowned brand that is featured on international television shows -including Million Dollar Listing Los Angeles, The Real Housewives of Beverly Hills and most recently, Buying Beverly Hills on Netflix-The Agency has grown to over 100 offices and over 2,000 agents across the U.S., Canada, Mexico, the Caribbean, Central America and Europe. Poised for further expansion with like-minded partners in strategic markets, The Agency was recognized by Inman as a top luxury brokerage, noted by The Financial Times as one of America’s Fastest Growing Companies and has ranked among Inc. 5000’s list of fastest-growing private companies in the country for seven consecutive years.
Mauricio recently published The Dealmaker, now available in bookstores around the country. He is also a proud member of The Young Presidents Organization (YPO), an influential and world-renowned business networking organization. His philanthropic work includes serving as a board member for Giveback Homes, an organization dedicated to building homes for families in need. He is also a longtime supporter of The Children’s Hospital of Los Angeles and the National Breast Cancer Association.
CLOSED NEARLY
Mauricio Umansky’s Career Highlights
$5 Billion
WORTH OF REAL ESTATE
WORTH OF REAL ESTATE IN 2024 $ 305 Million CLOSED OVER
20 Million SOLD MORE HOMES OVER
THAN ANYONE IN THE U.S.
AGENTS IN THE U.S.
ADDRESS
Beverly Hills Residential Project
Playboy Mansion
822 Sarbonne Road
The Walt Disney Estate
Beverly Hills Confidential
Santa Barbara Confidential
777 Sarbonne Road
Broad Beach Parcel
60 Beverly Park
Malibu Parcel
864 Stradella Road
918 N. Roxbury Drive
1627 E. Valley Road
1201 Laurel Way
837 Greenway Drive
11490 Orum Road
1201 Laurel Way
200 Delfern Drive
438 N. Faring Road
1023 N. Roxbury Drive
1691 Crespi Lane
Beverly Park Confidential
10771 Bellagio Road
1006 Lexington Road
27 Beverly Park Terrace
720 N. Alta Drive
46 Beverly Park Circle
1232 Sunset Plaza Drive
1741 Correa Way
910 N. Foothill Road
1036 Summit Drive
414 S Cliffwood
755 Sarbonne Road
Mauricio Umansky’s Top Sales
$130,000,000.00
$100,000,000.00
$75,000,000.00
$74,000,000.00
$72,500,000.00
$70,000,000.00
$45,760,000.00
$42,500,000.00
$40,000,000.00
$39,500,000.00
$39,000,000.00
$36,000,000.00
$35,000,000.00
$33,000,000.00
$32,349,582.90
$32,250,000.00
$31,000,000.00
$30,000,000.00
$30,000,000.00
$28,750,000.00
$28,000,000.00
$27,750,000.00
$27,600,000.00
$26,750,000.00
$26,725,000.00
$26,324,000.00
$25,150,000.00
$23,980,000.00
$23,750,000.00
$23,700,000.00
$23,000,000.00
$22,500,000.00
$22,375,000.00
ADDRESS SALE
2571 Wallingford Drive
44 Beverly Park Circle
1013 Roxbury Drive
167 S. Rockingham Avenue
11507 Orum Road
1302 Collingwood Place
12835 Parkyns Street
979 Bel Air Road
22 Beverly Park Terrace
2709 Vista Oceano Lane
330 S. Mapleton Drive
75 Beverly Park Lane
7 Country Oak Lane
8325 Hollywood Boulevard
355 S. Mapleton Drive
600 Oakville Cross Road
212 Vance Street
254 Bel Air Road
661 Doheny Road
332 N. Bel Air Road
1307 Sierra Alta Way
333 S. Mapleton Drive
9520 Hidden Valley Road
565 Perugia Way
8 Beverly Park
1135 Rivas Canyon Road
910 N. Rexford Drive
201 Avondale Avenue
8927 St. Ives Drive
1 W. Century Drive #36A
1120 Loma Vista
508 N. Alpine Drive
$22,000,000.00
$22,000,000.00
$21,000,000.00
$20,833,500.00
$20,500,000.00
$20,200,000.00
$19,715,787.00
$19,650,000.00
$19,600,000.00
$19,500,000.00
$19,500,000.00
$19,300,000.00
$19,000,000.00
$18,825,000.00
$18,800,000.00
$18,500,000.00
$18,500,000.00
$18,100,000.00
$17,800,000.00
$17,650,000.00
$17,500,000.00
$17,250,000.00
$17,000,000.00
$16,550,000.00
$16,525,000.00
$16,500,000.00
$16,455,000.00
$15,850,000.00
$15,400,000.00
$15,200,000.00
$15,000,000.00
$14,875,000.00
SECTION ONE
THE AGENCY
GLOBAL REACH
Everything is Better in Red Let Us Show You Why
We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.
Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind each one of our agents is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.
140+ OFFICES
$88B TOTAL SALES
14 COUNTRIES
3,000 AGENTS
The Power of The Agency
Top Luxury Brokerage
INMAN’S 2022 GOLDEN I AWARDS
7 Years
INC. 5000 FASTEST-GROWING PRIVATE COMPANIES
#1
AMONG REALTRENDS TOP 50 FIRMS IN AVERAGE SALES PRICE BY SIDES AT $2.5M
3 Years
FINANCIAL TIMES: ONE OF THE AMERICAS’ FASTEST GROWING COMPANIES
#1
REALTRENDS 500 LIST OF TOP RESIDENTIAL BROKERAGES
The Agency Global Reach
SOCIAL
RESDIENTIAL BROKERAGES IN THE WORLD
TOTAL CONTACTS FOR THE AGENCY EDIT
INSTAGRAM FOLLOWERS
YOUTUBE SUBSCRIBERS 109,000+
YOUTUBE VIEWS
SECTION THREE
CASE STUDIES
Pendry Residences
WEST HOLLYWOOD, CA
Highest price per square foot ($4,005/sf) among condo sales in LA county 2022
Limited collection of 40 luxury residences imagined by renowned designer martin burdnizki & eyrc
Curated bespoke marketing campaigns, increased lifestyle offerings & audited all internal assets
Brochure VIEW
Ascaya
LAS VEGAS, NV
A 670-acre luxury community offering custom homesites in Henderson, NV.
Built into the McCullough Mountain Range, the homesites here range in elevation from 1,900 to 3,200 feet, providing sweeping and unrivaled views of the mountains, the canyons and the world-renowned Las Vegas skyline.
Brochure VIEW
WEST HOLLYWOOD, CA
8899 Beverly
WEST HOLLYWOOD, CA
WEST HOLLYWOOD, CA
Highlights
Highlights
Highlights
8899 Beverly is a reimagination of the original Los Angeles International Design Center, now handcrafted by Olson Kundig into architecturally significant condominiums and a limited collection of just eight single-family homes.
8899 Beverly is a reimagination of the original Los Angeles International Design Center, now handcrafted by Olson Kundig into architecturally significant condominiums and a limited collection of just eight single-family homes.
Awe-inspiring views, expansive living spaces and terraces, and meticulous detail converge to create some of the most iconic residential offerings in Los Angeles.
8899 Beverly is a reimagination of the original Los Angeles International Design Center, now handcrafted by Olson Kundig into architecturally significant condominiums and a limited collection of just eight single-family homes.
Awe-inspiring views, expansive living spaces and terraces, and meticulous detail converge to create some of the most iconic residential offerings in
Awe-inspiring views, expansive living spaces and terraces, and meticulous
Digital Brochure VIEW
SECTION FOUR
MARKETING & PR
GLOBAL BRAND PRESENCE
Public Relations Reach
THE POWER OF THE MEDIA IS IN THE PALM OF OUR HANDS.
Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensure we’re always part of the conversation.
A BI-COASTAL TEAM BASED IN MAJOR U.S. METROS
2,000+ PRESS PLACEMENTS ANNUALLY
Hundreds of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle and more
The Agency Channels
The Agency PR Team promotes agent’s listings and accolades via The Agency’s owned media channels. The Agency publishes a minimum of five blogs a week on its curated blog, The Agency Journal, which are then included in the company’s global e-newsletter sent to over 700K and featured on our social media platforms reaching millions of followers.
THE AGENCY JOURNAL
Our website’s blog, The Agency Journal, consists of all original content and reaches 3,000+ agents across 113+ offices in 13 countries and extends to their HNW clients and individual networks. Tens of thousands of impressions are made each month.
Spotlight
THE AGENCY JOURNAL
Social Media
The Agency’s in-house global social media experts capitalize on social and digital trends to create maximum exposure for our properties and the content being produced on our owned digital and social platforms. Our strategy has positioned The Agency as one of the world's most-followed residential brokerages on social media. Specializing in Real Estate marketing, the team adapts to algorithms and ensures content creation will garner the highest engagement and visibility for each of the listings we represent.
Ballerina Sweeps Through Clearview Farm
Representing Denver’s most expensive property on the market, The Agency’s creative team collaborated with the Denver Broncos to create a romantic preview of this record property in a creative and unique way, which resulted in tremendous media and social attention.
$69 Million Dollar Los Angeles Property
• Generated 498K views
• 325 unique comments
This $69M listing deserved a special tour of its own! The Agency’s social media team worked with the listing agent to preview this extraordinary contemporary Santa Monica estate in a unique way by spotlighting the property's experiential living spaces such as the pool, spa, theatre, karaoke room, and indoor sports court. Tapping into trending music and posting strategy, this reel was one of The Agency’s highest-viewed videos of 2023.
Tulum Property
• Over 350+ combined leads from interested buyers across North America
• Over 5M combined impressions from the posts with 2000+ total comments
Calabasas Property
• 600K views
• 587K impressions
Performance by Numbers
THE AGENCYRE
• Followers: 511K
• Monthly Averages:
• Impressions: 6,590,772
• Accounts Reached: 1,179,450
• Content Engagement (Likes, comments, shares, saves): 388,104
• Profile Visits: 326,255
• Follower Growth: 11,043
• Threads Followers: 47K (total)
• Mauricio Followers (@mumansky18): 809K
• Farrah Brittany Followers (@farrahbritt): 744K
• Alexia Umansky Followers (@alexiaumansky): 506K
• The Umansky Team Followers (@umanskyteam): 24K
• Followers: 26,961
• Monthly Averages:
• Page Views: 18,545
• Unique Visitors: 7,490
• Content Engagement (Likes, comments, shares): 370
• Followers: 14K
• Monthly Averages:
• Impressions: 47,523
• Engagement: 270 Clicks
• Retweets: 155
• Likes: 630
• Followers: 43K
• Monthly Averages:
• Impressions: 4.2 million
• Reach: 2,375,502
• Total Engagement: 315,127
• Pages Views: 17,023
• Post Engagements: 289,885
• Video Views: 21,150
• Followers: 36,100
• Monthly Averages:
• Video Views: 571,000
• Profile Views: 9,010
• Likes: 35,000
• Comments: 514
The Agency Magazine
Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing our properties to a global audience.
READ SUMMER ISSUE READ WINTER ISSUE
SECTION FIVE
MARKETING PLAN
Preparation
Collateral Creation Market Launch
Preparation
• The Agency will immediately conduct a full project audit and analysis of the Project focusing on the sales goals and brand identity.
• Consultation on PR/Media Strategy
• The Agency PR team will review existing media features for the Project and analyze ways to increase exposure
• Create Client Tour Experience; The order and way in which a client tours the property should be optimized to create emotional moments; these are moments in which we can help the Client imagine themselves living in the home.
• Map out and design how a client will experience the residence and amenity spaces in collaboration with the architecture and design team
• Curate the sequence of the client’s tour to highlight the most impactful design elements, views, and lifestyle features of the building and unit
• Curate the tour experience
• Collaborate with a local San Francisco artist to create live sketches or watercolors of the view from select residences. A unique fusion of art, architecture, and SF culture that reinforces the exclusivity and identity of 181 Fremont.
• Offer bottled water and cocktail napkin with property logo
• Create playlist specifically for showings
• Prepare a platter of snacks as a moment to pause and enjoy
• Create property brochure to provide to clients post showing and to use at events
• Create coffee table book to provide to clients after multiple showings for Penthouse residence
Collateral Creation
Photos and videos will take approximately one week to complete, pending scope of interviews. Property collateral will be created within 2 weeks of receipt of all photos and videos.
• Photos/Video
• Interviews
• Agent led tours
• Lifestyle focused videos
• Edits of videos optimized for Social Media
• Custom Collateral to be completed
• Property description
• Eblasts
• Website
• Brochure
• Coffee Table book
• Amenities/Listing Sheet
• Social Media Calendar
Market Launch
• Active, direct outreach to qualified clients and agents in other markets to share collateral
• Launch a branded “181 Fremont Collector’s Series” limited-run print or digital moments (videos, books, prints) that highlight the craftsmanship and rare nature of each residence
• Curate an event experience to organically bring potential buyers and qualified agents to view the Property
• Investment in print ads pending media strategy and any editorial placements
• Continuous digital marketing strategy that leverages the agency’s unparalleled digital reach
