MAURICIO UMANSKY LISTING PRESENTATION
Table of Contents 01 MEET MAURICIO 02 CAREER HIGHLIGHTS AND NOTABLE SALES 03 THE AGENCY 04 MARKETING & PR
01
MEET MAURICIO
Welcome To The Family The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.
Mauricio Umansky FOUNDER AND CEO
Mauricio Umansky is the Founder and CEO of The Agency, a billion-dollar brokerage that utilizes world-class technology and innovative marketing strategies to assist agents and their clients in achieving their real estate goals. Since its inception in 2011, the firm set out to create an industry-disrupting model that would redefine the business and foster a unique culture rooted in the core philosophy of collaboration. In its ten years, The Agency has done that and much more. Mauricio has achieved nearly $5 billion in real estate sales and holds the distinction of selling the most homes in the country priced above $20M. He has represented some of the world’s most noteworthy properties, including the Playboy Mansion, the first house in L.A. to sell above the $100M mark, Walt Disney Estate, and residences owned by Michael Jackson, Michael Jordan and Prince. Mauricio and The Agency also represent some of the world’s top developers and resort brands, including One&Only, Rosewood, and The Ritz-Carlton. Together with his team, Mauricio is noted as one of the highest producing agents by The Wall Street Journal’s REAL Trends annual list, and has been ranked #69 on Swanepoel’s 2023 Power200, a prestigious list of top real estate executives in the U.S. With solid infrastructure and a renowned brand that is featured on international television shows including Million Dollar Listing Los Angeles, The Real Housewives of Beverly Hills and most recently, Buying Beverly Hills on Netflix, The Agency has grown to over 85 corporately-owned and franchise offices and over 1,500 agents across the U.S., Canada, Mexico, the Caribbean and Europe. Poised for further expansion with like-minded partners in strategic markets, The Agency was recognized by Inman as a top luxury brokerage, noted by The Financial Times as one of America’s Fastest Growing Companies and has ranked among Inc. 5000’s list of fastest-growing private companies in the country for five consecutive years. Mauricio recently published The Dealmaker, now available in bookstores around the country. He is also a proud member of The Young Presidents Organization (YPO),an influential and world-renowned business networking organization. His philanthropic work includes serving as a board member for Giveback Homes, an organization dedicated to building homes for families in need, and supports The Children’s Hospital of Los Angeles and the National Breast Cancer Association.
02
CAREER HIGHLIGHTS & NOTABLE SALES
+ MAURICIO UMANSKY
Career Highlights CLOSED NEARLY
CLOSED
$5 Billion
$350 Million
WORTH OF REAL ESTATE
WORTH OF REAL ESTATE IN 2025
SOLD MORE HOMES OVER
$20 Million THAN ANYONE IN THE U.S.
TOP AGENTS IN THE U.S.
TOP 25 AGENTS IN HOLLYWOOD
SHOWBIZ REAL ESTATE ELITE
EY ENTREPRENEUER OF THE YEAR, GREATER LA
SWANEPOEL POWER 200
SALES
Maurico Umansky Top Sales ADDRESS
SALE PRICE
ADDRESS
SALE PRICE
Beverly Hills Residential Project Playboy Mansion 822 Sarbonne Road The Walt Disney Estate Beverly Hills Confidential Santa Barbara Confidential 777 Sarbonne Road Broad Beach Parcel 60 Beverly Park Malibu Parcel 864 Stradella Road 918 N. Roxbury Drive 1627 E. Valley Road 1201 Laurel Way 837 Greenway Drive 11490 Orum Road 1201 Laurel Way 200 Delfern Drive 438 N. Faring Road 1023 N. Roxbury Drive 1691 Crespi Lane Beverly Park Confidential 10771 Bellagio Road 1006 Lexington Road 27 Beverly Park Terrace 720 N. Alta Drive 46 Beverly Park Circle 1232 Sunset Plaza Drive 1741 Correa Way 910 N. Foothill Road 1036 Summit Drive
$130,000,000.00 $100,000,000.00 $75,000,000.00 $74,000,000.00 $72,500,000.00 $70,000,000.00 $45,760,000.00 $42,500,000.00 $40,000,000.00 $39,500,000.00 $39,000,000.00 $36,000,000.00 $35,000,000.00 $33,000,000.00 $32,349,582.90 $32,250,000.00 $31,000,000.00 $30,000,000.00 $30,000,000.00 $28,750,000.00 $28,000,000.00 $27,750,000.00 $27,600,000.00 $26,750,000.00 $26,725,000.00 $26,324,000.00 $25,150,000.00 $23,980,000.00 $23,750,000.00 $23,700,000.00 $23,000,000.00
414 S Cliffwood Avenue 755 Sarbonne Road 2571 Wallingford Drive 44 Beverly Park Circle 1013 Roxbury Drive 167 S. Rockingham Avenue 11507 Orum Road 1302 Collingwood Place 12835 Parkyns Street 979 Bel Air Road 22 Beverly Park Terrace 2709 Vista Oceano Lane 330 S. Mapleton Drive 75 Beverly Park Lane 7 Country Oak Lane 8325 Hollywood Boulevard 355 S. Mapleton Drive 600 Oakville Cross Road 212 Vance Street 254 Bel Air Road 661 Doheny Road 332 N. Bel Air Road 1307 Sierra Alta Way 333 S. Mapleton Drive 9520 Hidden Valley Road 565 Perugia Way 8 Beverly Park 1135 Rivas Canyon Road 910 N. Rexford Drive 201 Avondale Avenue 8927 St. Ives Drive
$22,500,000.00 $22,375,000.00 $22,000,000.00 $22,000,000.00 $21,000,000.00 $20,833,500.00 $20,500,000.00 $20,200,000.00 $19,715,787.00 $19,650,000.00 $19,600,000.00 $19,500,000.00 $19,500,000.00 $19,300,000.00 $19,000,000.00 $18,825,000.00 $18,800,000.00 $18,500,000.00 $18,500,000.00 $18,100,000.00 $17,800,000.00 $17,650,000.00 $17,500,000.00 $17,250,000.00 $17,000,000.00 $16,550,000.00 $16,525,000.00 $16,500,000.00 $16,455,000.00 $15,850,000.00 $15,400,000.00
SALES
The Agency Top Sales ADDRESS
CITY
PRICE
Padaro Lane
Carpinteria
$160,000,000 (list price)
The Manor
Holmby Hills
$120,000,000
10231 Charing Cross Road
Holmby Hills
$119,867,700
301 N. Carolwood Drive
Holmby Hills
$100,000,000
Playboy Mansion
Holmby Hills
$100,000,000
28060 Sea Lane Drive
Malibu
$90,450,000
Confidential Estate
Beverly Hills
$90,000,000
10671 - 10693 Chalon Road
Bel Air
$85,000,000
Robert Lane
Beverly Hills
$80,000,000 (list price)
822 Sarbonne Road
Bel Air
$75,000,000
355 N. Carolwood Drive
Bel Air
$74,000,000
49 Beverly Park
Beverly Hills
$70,000,000
3620 Sweetwater Mesa
Malibu
$69,900,000
1028 Ridgedale Drive
Beverly Hills
$66,250,000
330 Mapleton Drive
Holmby Hills
$65,000,000
2188 Mandeville Canyon Road
Brentwood
$65,000,000
2571 Wallingford Drive
Beverly Hills
$60,850,000
642 St Cloud Road
Bel Air
$58,500,000
630 Nimes Road
Bel Air
$56,000,000
6970 Wildlife Road
Malibu
$53,000,000
609 E Channel Road
Santa Monica
$48,674,649
777 Sarbonne Road
Bel Air
$45,760,000
1655 Fernald Point
Montecito
$45,000,000
10231 Charing Cross Road
Los Angeles
$45,000,000
Broad Beach
Malibu
$42,500,000
03
THE AGENCY GLOBAL REACH
Everything is Better in Red Let Us Show You Why We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door. Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind each one of our agents is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.
150
14
OFFICES
COUNTRIES
$104B
3,000+
TOTAL SALES
AGENTS
The Agency Global Reach OFFICES
ARIZONA Scottsdale ARKANSAS Bentonville CALIFORNIA Alamo Berkeley Beverly Hills Brentwood Calabasas Carmel Corona del Mar DTLA Healdsburg Laguna Beach La Jolla Los Altos Los Gatos Malibu Marin Pacific Palisades Palm Desert Pasadena Santa Barbara Sherman Oaks South Bay Studio City Venice Woodside COLORADO Aspen Boulder Denver Steamboat Springs Telluride CONNECTICUT New Canaan Fairlfield FLORIDA Miami Florida Keys Fort Lauderdale Naples Northwest Florida Beaches Orlando Palm Beach Sarasota GEORGIA Atlanta Savannah HAWAII Maui Oahu
IDAHO Boise Coeur d’ Alene INDIANA Indianapolis KENTUCKY Louisville MARYLAND Frederick MASSACHUSETTS Boston Cape Cod MICHIGAN Birmingham MONTANA Bozeman Big Sky NEVADA Las Vegas Henderson Reno NEW JERSEY Hoboken NEW MEXICO Santa Fe NEW YORK Brooklyn East Hampton Fire Island Gold Coast New York City North Shore South Shore The Hamptons Westchester NORTH CAROLINA Charlotte OHIO Cleveland OKLAHOMA Oklahoma City Tulsa OREGON Bend Portland
SOUTH CAROLINA Hilton Head TENNESSEE Chattanooga Nashville TEXAS Austin Dallas Frisco Rockwall San Antonio Tyler Waco UTAH Nephi Park City Salt Lake City Saint George VIRGINIA Chesapeake Virginia Beach WASHINGTON BAINBRIDGE ISLAND CAMANO ISLAND PORT TOWNSEND SEATTLE VANCOUVER WASHINGTON D.C. D.C. Metro
CANADA Brant County Downtown Toronto Edmonton Fort McMurray Halifax Kelowna Laval Montreal Muskoka Niagara North Vancouver Oakville Ottawa Outaouais, Quebec Saskatoon North York Toronto West Victoria Waterloo Region West Vancouver White Rock York Region YorkvilleYorkville Montreal Outaouais
MEXICO La Paz Los Cabos Puerto Vallarta Punta de Mita Riviera Maya San Miguel Todos Santos Mexico City Valle de Bravo THE CARIBBEAN The Bahamas Cayman Islands Dominican Republic Turks & Caicos Jamaica CENTRAL AMERICA Costa Rica Panama Nicaragua
EUROPE Amsterdam, The Netherlands Lisbon, Portugal Cascais, Portugal Vilamoura, Portugal Mallorca, Spain Marbella, Spain Costa Blanca North, Spain Barcelona, Spain Madrid, Spain Palma Mallorca, Spain
The Power of The Agency Top Luxury Brokerage INMAN’ GOLDEN I AWARDS | 2022-2025
7 Years
INC. 5000 FASTEST-GROWING PRIVATE COMPANIES
#1
AMONG REALTRENDS TOP 50 FIRMS IN AVERAGE SALES PRICE BY SIDES AT $2.5M
3 Years
FINANCIAL TIMES: ONE OF THE AMERICAS’ FASTEST GROWING COMPANIES
#1
REALTRENDS 500 LIST OF TOP RESIDENTIAL BROKERAGES
The Agency Global Reach SOCIAL
One of the most-followed RESDIENTIAL BROKERAGES IN THE WORLD
925,000+ TOTAL CONTACTS FOR THE AGENCY EDIT
511,000+ INSTAGRAM FOLLOWERS
4.4M TOTAL OVERALL ACCOUNT IMPRESSIONS MONTHLY
110,000+ YOUTUBE SUBSCRIBERS
Top Views by Country 1. UNITED STATES 2. BRAZIL 3. UNITED KINGDOM 4. CANADA 5. INDIA
28M+ YOUTUBE VIEWS
The Agency Global Reach THEAGENCYRE.COM
8M+ VIEWS PER YEAR
708,223 VIEWS PER MONTH
Top Views by Country 1. UNITED STATES 2. CANADA 3. UNITED KINGDOM 4. NETHERLANDS 5. INDIA
6. AUSTRALIA 7. GERMANY 8. PHILIPPINES 9. FRANCE 10. CAYMAN ISLANDS
04
MARKETING & PR
Marketing a Lifestyle A modern aesthetic with an out-loud appeal. We appeal to your potential buyer by establishing our brand as a household name. Through industry-leading resources and luxury publications, we consistently connect to the community with our acumen for luxury living.
The Agency full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties. WE CUSTOM TAILOR MARKETING STRATEGIES TO MAKE EACH LISTING COMPELLING AND RELATABLE.
Masterful design and powerful storytelling—all in a day’s work.
GLOBAL BRAND PRESENCE
Public Relations Reach THE POWER OF THE MEDIA IS IN THE PALM OF OUR HANDS. Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensure we’re always part of the conversation.
A BI-COASTAL TEAM BASED IN MAJOR U.S. METROS 2,000+ PRESS PLACEMENTS ANNUALLY
Hundreds of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle and more
Recent Media Hits PUBLIC REL ATIONS
Spotlight THE AGENCY JOURNAL
Global Weekly Newsletter The blogs are included in our global e-newsletter, sent to over 925,000 active, HNW subscribers each week.
CUSTOM PROPERTY BRANDING
Hummingbird Cay
EXUMA, BAHAMAS
CUSTOM PROPERTY BRANDING
The Playboy Mansion
LOS ANGELES CALIFORNIA
CUSTOM PROPERTY BRANDING
8741 St Ives Drive
BIRD STREETS, WEST HOLLYWOOD, CALIFORNIA
Performance by Numbers Instagram THE AGENCYRE •
Followers: 511K
•
Monthly Averages:
• Impressions: 4,400,000 • Accounts Reached: 657,000 • Content Engagement (Likes, comments, shares, saves): 106,000 • Profile Visits: 48,000 • Follower Growth: 1,300 • Threads Followers: 47K (total)
•
Followers: 43K
•
Monthly Averages: • • • •
Impressions: 4.1 million Reach: 213,000 Total Engagement: 2,100 Pages Views: 2,700
• Mauricio Followers (@mumansky18): 821K • Farrah Brittany Followers (@farrahbritt): 730K • Alexia Umansky Followers (@alexiaumansky): 568K • The Umansky Team Followers (@umanskyteam): 30.5K
X
TikTok
•
Followers: 33,700
•
Followers: 14K
•
Followers: 82,000
•
Monthly Averages:
•
Monthly Averages:
•
Monthly Averages:
• Page Views: 5,500
• Impressions: 4,400
• Video Views: 200,000
• Unique Visitors: 2,300
• Engagement: 178 Clicks
• Profile Views: 3,100
• Content Engagement (Likes, comments, shares): 611
• Retweets: 120
• Likes: 7,200
• Likes: 630
• Comments: 109
The Agency Magazine Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing our properties to a global audience.
Print Distribution In addition to being mailed directly or hand-delivered to our clients and list of UltraHigh-Net-Worth (UHNW) individuals, the piece is on display in and distributed from The Agency’s 145+ offices in the world’s most affluent markets.
Private Jet Distribution This exclusive publication is carried in the private planes of Hera Flight, a renowned leader in private aircraft charter services.
Digital Distribution Featured on the home page of The Agency’s website (TheAgencyRE.com), which has an average of 5.8M visitors per year—and growing. It is also directly emailed to a highly targeted list of The Agency clientele and featured in our weekly newsletters, which reach an affluent audience of 925K+.
Social Media
The digital edition is heavily promoted on social media, where The Agency is one of the world’s most-followed residential brokerages, with 511K+ Instagram followers.
Activation & Experiential The Agency partners and hosts numerous VIP agent and client events throughout the year where our magazine is on display and shared with guests. Past events have included the Hampton Classic, The Agency’s Global Forum, F1 VIP activations, The Real Deal showcase and more. It’s handdelivered to clients by our agents, who are among the top-producing real estate professionals in the country and each issue is placed within our offices and office storefronts in some of the world’s most affluent destinations.
Creative marketing, unwavering professionalism, cutting-edge technology and an unforgettable concierge service experience. More of the same is never an option. Work with us.
Thank You. Mauricio Umansky MUMANSKY@THEAGENCYRE.COM 424.230.3701 | LIC. #01222825
THEAGENCYRE.COM