SHOT Daily Day 3 - 2026 SHOT Show

K864 ULTIMATE

Visit us at Booth #11618.

Unique ergonomics specifically designed for F-Class demands.

True 8x zoom with uncompromised optical performance across the entire adjustment range.

VISIONFLEX – revolutionary optical design with a 64% wider field of view* and a remarkably generous eyebox.

K864 K1050

DISTANCE 600m 40x

* Based on the comparison to K1050 at 40x.

EDITORIAL & CREATIVE

EDITOR w SLATON L. WHITE

GROUP MANAGING EDITOR w HILARY DYER

ART DIRECTOR w TOD MOLINA

ADVERTISING

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COLE PUBLISHING ADMINISTRATION

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NSSF ADMINISTRATION

PRESIDENT & CEO w JOSEPH H. BARTOZZI

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VICE PRESIDENT & CFO w JOHN SMITH

VICE PRESIDENT, MEMBER SERVICES w JOHN MCNAMARA

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SUPPRESSION THAT PERFORMS, BACKPRESSURE THAT DOESN’T.

The Compact Streamer delivers lighter, shorter suppression without sacrificing performance. Powered by patented FLOW-IQ™ technology, it cuts blowback, reduces recoil, and provides smoother, more controlled shooting. Built for carbines, SBRs, and duty rifles, it balances sound reduction, durability, and easy tool-free maintenance in a mid-size footprint. Available in 9mm, 7.62 & 5.56 variants.

MEET THE SPANDAU ARMS FAMILY

BUILT TO BE A PART OF EVERY HUNTER’S STORY

The Spandau Arms lineup from SDS Arms has never been more com plete or capable. Now carrying multiple product lines that cover the full range of the hunting experience, our Spandau Arms family offers hunters a well-rounded selection suited to your style, preferences and pursuit. Each platform reflects our dedication to performance and value. Above all, every firearm honors the experiences that keep hunt ers heading back to the field.

For upland hunters, the Spandau Arms Premier Field over/under

shotgun, born through heritage-driven craftsmanship, is dependable

price point — meaning that more hunters get to experience hunting to its fullest. SDS Arms is proud to carry a Spandau firearm for every hunt and become a part of your story for years to come. From upland birds to big game, Spandau Arms is honored each time we are chosen for the journey. No matter the game, Spandau Arms has every hunter’s back. From the SDS Arms family to yours, we are proud to offer Spandau Arms.

To learn more about these firearms, see them on display at Booth #12460 or visit the website at www.SpandauArms.com .

To see all the firearm brands and products available from SDS Arms, visit the website at www.SDSArms.com

UPDATE

CCW Safe Specializes in Self-Defense Legal Services

Discharging a firearm in a self-defense situation has profound ramifications. Even a fully justified discharge will undergo legal scrutiny, a sometimes lengthy process that can get really expensive. CCW Safe is a self-defense legal service membership company founded by retired law enforcement officers and an attorney. Through a subscription, it covers expenses such attorney’s fees, investigators, and expert witnesses, and it also offers resources such as training,

emotional support, and other benefits, depending on the plan selected. Founded by retired police officers Mike Darter and Stan Campbell and attorney Kyle Sweet, it evolved out of a desire to offer the public the same caring, comprehensive service that police officers receive when they’ve acted in self-defense in the line of duty. Since 2011, the company has worked to extend that care and personal attention to every member who has experienced trauma associated with acting in self-defense to protect themselves and their families.

“Our plans are designed to cover unlimited criminal and civil defense costs,” says Garrett Hardesty, affiliate manager and member services specialist. “This means any attorneys, expert witnesses, and private investigators are paid for by us with no cap. We will get you the best experts money will buy on your side. We also take care of things like bail if arrested, crime scene cleanup, counseling sessions, wage loss during trial, firearm replacement, and so much more. Our plans are designed for members not to endure out-of-pocket expenses for their defense; we take care of all of it. We had a member go through a murder trial where we spent just over $400,000 to successfully defend him. The only cost to him was his membership fee.”

Self-defense laws vary greatly from state to state, but even in “Stand Your Ground” jurisdictions, someone who discharges a firearm in a self-defense situa-

tion will probably need competent legal counsel. Hardesty agrees.

“Even in places with Stand Your Ground laws, it is not uncommon to be arrested following your incident, depending on where it occurs and the facts of the case,” he says. “We had a member in a Stand Your Ground state who made multiple attempts to get away from the incident. He ended up defending himself, but was still charged with murder. Stand Your Ground laws can help, but in most cases, you still do have to go through the legal process, especially if you discharge a firearm or injure/kill someone.”

Hardesty emphasizes that Stand Your Ground does not give you a “free pass,” and such events are evaluated on a case by case basis. When an incident does occur, what does CCW Safe recommend as a first course of action?

“First, make sure the scene is safe,” he says. “If you need to find a safe place, leave. We always recommend that members notify law enforcement/911 as soon as possible following a self-defense incident. In law enforcement’s eyes, at the start of the investigation they typically see the first person who reports the incident as the victim. Second, only give basic information (i.e., here is where I am at, I had to defend myself, and I need medical attention). After they get first responders on their way, members are instructed to call our emergency hotline, which will connect them with an attorney in an attorney-client privileged

conversation. This will start all of our resources to support the member.”

An important aspect of CCW Safe’s coverage is its Critical Response Team. “Our Critical Response Team is something that truly sets us apart,”

Hardesty says. “As soon as we get the call to the emergency hotline, a text is sent out to our Critical Response Team. This team is made up of Gary Eastridge and Cris Cunningham. Gary retired as a homicide detective in Oklahoma City. In addition to being the chief DA investigator for the Oklahoma County DA’s office, he was involved in an on-duty shooting as well. Cris Cunningham also retired from the Homicide unit, but has investigative experience with many types of violent and non-violent crimes. After that call comes in, the team stands by and is on the next plane out to the member. They walk the member through the entire process, provide peer support, and help arrange all the support and resources that CCW Safe brings to the member. This team goes above and beyond for our members. There have been cases where the member’s home is a crime scene, so our team will get them a nice hotel, buy them new clothes, and make sure they get the help they need.”

Currently, CCW Safe offers nine separate plans, each of which is tailored to the individual needs of the subscriber. Booth #41326 ccwsafe.com

GTM UNVEILS CONCEALED CARRY SATCHEL

he new Avenue Large Satchel from Gun Tote’n Mamas (GTM) is here. The concealed-carry purse features an outside front pocket with a flap-over metal toggle-clasp closure that has a RFIDprotected front panel that can accommodate most phones. There is also a pair of fully lined exterior compartments with additional open and zipper interior pockets that can hold a wallet, keys, glasses, and other small items such as pepper spray and a knife.

“This purse was a year in design and testing to ensure balance and function in our most spacious bag yet,” says Claudia Chisholm, president of GTM. “The standard-size holster has been designed by Mernickle Holster. It has ambidextrous access and top, angled, and side drawability, and special padding prevents printing. In addition, the adjustable crossbody strap system is slash resistant and reinforced with 11-ply wire cable.”

And though the bag is roomy and can accommodate a lot of items Chisholm issues this caution: “Don’t overstuff your bag. Leave enough room for optimum access and quick draw.” The bag is available in winter bone. SRP: $269.95. Booth #43005 gtmoriginal.com

Whether in full pursuit, driving down the road, or on your feet all day, these very light, black tactical style boots are designed for a 24/7 workout. The padded collars and special flex notch gives you high-top tennis shoe comfort built on our mountain hunting boot support system. The 8” Hard Tactical features an all leather vamp with no seams down the tongue or choose the 7” SlideRock Black for an even lighter athletic feel. Both offer shineable black leather and high traction Kenetrek Grapon™ outsole.

THE FUTURE OF SHORT RANGE RECONNAISSANCE

Born from American ingenuity and built for today’s battlefield, the Black Widow™ is a symbol of U.S. strength, innovation, and resilience.

Designed and manufactured in the USA, it delivers short-range reconnaissance capabilities to the U.S. Army and coalition partners worldwide. By providing real-time, actionable intelligence, the Black Widow™ helps protect soldiers and enhance mission success.

LEARN MORE :

The Off-Body Carry Renaissance

Off-body concealed carry has experienced a marked resurgence in recent years, shedding much of the stigma that once surrounded it. Traditionally viewed as a compromise in both speed and security, off-body carry is now being embraced by a broader and more diverse group of gun owners and CCW permit holders.

This shift is especially prominent among women. With a surge in firsttime female gun owners, many are looking for carry solutions that fit into their daily lives without requiring a complete overhaul of their wardrobe or routine. Off-body options offer a discreet, practical, and often more accessible alternative to traditional waistband or appendix carry methods, which may not be comfortable or even feasible depending on clothing choices, body type, or professional environments.

The market has responded in kind, and the last few years have seen a boom in stylish yet functional concealed carry bags. Although these bags don’t scream “tactical,” they still include dedicated, secure compartments for firearms with built-in holsters or retention systems, allowing for safe storage while maintaining rapid access and a sense of style.

Major firearm brands and niche lifestyle companies alike are now catering to this demand, which reflects the broader trend of personalization and lifestyle-oriented concealed carry methods.

Brands like Vertx (Booth #43357) have helped make off-body carry not only more functional but also more widely accepted. Their modular packs come equipped with hidden, ambidextrous compartments and holster panels that rival the thoughtfulness of many on-body rigs. The Transit EDC Sling Bag has a full-zip front flap that allows for side entry, and the main compartment has a wide opening that allows for easier access. A 3-D molded foam back panel with a new low-profile design provides added comfort, and an adjustable padded shoulder strap has multiple web attachment points for key accessories. Available in three colors: rudder green, brick red, and black.

Gun Tote’n Mamas (Booth #43005) has carved out a real niche with concealed carry purses designed specifically for women: stylish, discreet, and made for actual daily use. They've become popular for a reason, as they solve the ever-present problem of maximizing concealment without demanding a complete lifestyle shift.

“Our GTM-10/BK Crossbody Clutch, first introduced in 2010, is a classic lambskin style can be worn from day to night,” says Claudia Chisholm, president of GTM. “Regardless of leather, color, or style our customer chooses, our mission will never be compromised. True to the core, all Gun Tote’n Mama designs are all about protection. We design the bag around the holster compartment first, use durable luggage-quality leather, and make it ambidextrous, a concept we brought to the industry. We are, and always will be, ‘Serious About Women’s Protection.’”

5.11 Tactical (Booth #72448), once known for bags that had a decidedly tactical look, has expanded its line to include backpacks and messenger bags that don’t call attention to themselves. A good example of this pivot is the LCV12 backpack, which is available in four colors (black, iron grey, garnet, and peacock).

“When the work calls for low profile and full prep, the LVC12 follows suit,” says Kristen Gooding, 5.11’s strategic PR + communications leader. “The main compartment opens wide for quick access and a modular setup while the rear sleeve holds a laptop or fits an armor plate. Side-entry CCW is fast, clean, and out of sight. Water, tools, and tech are lined up and locked in. It’s clean on the outside, but fully equipped underneath.”

Off-body carry does come with its own set of challenges, such as staying in full control of your bag at all times and making sure you’re not sacrificing safety for convenience. But with the right gear, mindset, and a little training, it can be a solid, practical option, especially for people who don’t want to, or simply can’t, carry on-body every day.

By Corey Ritter

Heavy Hitters – the all new M&P® Metal HD series

Smith & Wesson® continues its legacy of innovation with two new additions to the M&P® lineup, engineered for shooters who demand uncompromising performance. These pistols are designed to deliver superior control, precision, and speed— whether on the range or in competition.

STEINER ATLAS NOW AVAILABLE

Engineered for real-time mission adaptability, the ATLAS (Advanced Tactical Laser Aiming System) from Steiner Optics is designed to deliver a new standard in aiming and illumination performance for today’s operational demands. It is now available to military, law enforcement, professional security teams, and for the consumer market.

The ATLAS features a five-emitter system—including a visible laser, near-infrared (NIR) laser, long-range VCSEL illuminator, and two NIR LED illuminators—providing exceptional capability across CQB, midrange, and extended-range engagements. With co-aligned lasers and illuminators using a single set of adjusters, operators benefit from fast, reliable zeroing and consistent co-alignment retention. The ATLAS also offers best-in-class ergonomics, including a low-profile integrated mount for seamless compatibility with standard optics, a five-position mode switch, and three tactile buttons positioned for natural handling. Ambidextrous controls ensure decisive operation for both leftand right-handed users, even when wearing gloves.

Constructed from lightweight magnesium alloy, the ATLAS is built to operate in harsh environments while maintaining a compact, lowprofile footprint. Multiple power output settings—high, medium, and low—allow operators to adapt quickly to shifting mission requirements. SRP: $4,024.99. Booth #13227 Steiner-optics.com

The Evolution of Concealed Carry

WINCHESTER ROLLS OUT SUPREME LONG RANGE

Loaded with Winchester’s new BC Max bullets, Winchester’s Supreme Long Range ammunition is designed specifically for reliable performance on big game out to extended ranges. Heavy-for-caliber BC Max bullets offer high ballistic coefficients and feature a heat-resistant tip and extended boat tail profile. Much like Winchester’s Deer Season XP and Copper Impact bullets, the new BC Max bullet incorporates a large diameter tip that produces devastating performance even at reduced velocities—a key feature when hunting at extended ranges. Next-generation bullet assembly equipment and match-grade primers ensure the type of consistent shot-to-shot performance that big-game hunters demand.

New Supreme Long Range rifle ammunition is available in 6.5 Creedmoor, 6.5 PRC, 6.8 Western, .308 Winchester, .30-06, .300 WSM, and .300 Winchester Magnum. SRP: $45.99 to $69.99, per 20. Booth #11831 winchester.com

Clarity from First Light to Last

Federal Landscape Swings Back Toward Industry

By Larry Keane

Anew pro-Second Amendment presidential administration has been in office for 12 months now, and Republicans control the U.S. Senate and the House of Representatives. This development has given our industry reason for cheer as the Congress and The White House are now in the hands of those who support gun rights. The Trump Administration wasted no time reversing much of the damage done by the prior administration and has proactively done much more to support and protect the Constitutional rights of law-abiding Americans.

In early November, Congress passed a bipartisan Continuing Resolution (CR) bill, which President Donald Trump signed into law, which put an end to the longest federal government shutdown in U.S. history. NSSF worked with our industry allies on Capitol Hill to ensure the CR included funding for the Departments of Agriculture and Veterans Affairs (VA), military construction, and legislative branch operations for fiscal year 2026 (FY26). It continues the NSSF-supported rider in place since 2024 to prohibit funds from being misused by the VA to report veterans who have been assigned fiduciaries to NICS without proper due process, acknowledges that VA’s firearm lockbox program is a “critical element” to address suicide prevention, and encourages the VA to expand their efforts, as well as maintains funding for the Agriculture Department to continue to combat chronic wasting disease. Congress has until January 30, 2026—the new funding deadline—to act on the remaining nine FY26 funding bills.

In addition to the industry priorities funded through the recent CR, NSSF was also active throughout the shutdown working with administration officials to ensure industry operations could remain as close to operational as possible. As we know, the FBI continues to process National Instant Criminal Background Check System (NICS) verifications during a shutdown, but during this government shutdown, NSSF informed our members that after working with administration officials, the Directorate of Defense Trade Controls (DDTC) posted changes advising limited license and registration operations would be available despite the shutdown. DDTC had stopped all Defense Export Control and Compliance System (DECCS) access at the start of the shutdown, then allowed read-only access. DECCS became available as well, allowing exporters to submit new license applica -

tions. Additionally, the Bureau of Industry and Security (BIS) began accepting and processing export license applications on an emergency basis. The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) also began fully staffing NFA application and license processing. NSSF was proud to be a part of these important changes from past shutdown protocols.

Concerned about the possibility of future government shutdowns, NSSF supported legislation recently introduced in both the U.S. House of Representatives and the U.S. Senate that would classify core firearm-related functions—NICS checks, NFA processing, import permits and licensing—as “essential,” requiring federal agencies to keep those operations running even when Congress fails to fund the government. The Firearm Access During Shutdowns Act, introduced in the U.S. Senate by U.S. Sen. James Risch (R-ID) as S. 3085, and in the U.S. House of Representatives by U.S. Rep. Ben Cline (R-VA) as H.R. 5874, ensures that legally required background checks and critical licensing and permitting processes can’t be weaponized by shutdown politics to deny or delay the exercise of Second Amendment rights.

LEGISLATIVE LANDSCAPE AHEAD

As Congress continues its work into 2026, and while pro-Second Amendment supporters still maintain control of both chambers of Congress and the White House, NSSF will continue to stay focused on supporting Second Amendment

rights and the lawful firearm and ammunition industry that provides for the exercise of that right. That includes working to increase support for the Hearing Protection Act (HPA). Reintroduced last year by U.S. Senator Mike Crapo (R-ID) in the Senate and U.S. Representative Ben Cline (R-VA) in the House, HPA (S. 364/H.R. 404) would reclassify suppressors as ordinary accessories, removing them from the NFA and eliminating the $200 tax stamp, registration, fingerprinting to purchase, and redundant background checks. The $200 tax penalty was reduced to $0 earlier this year with the enactment of the “One Big, Beautiful Bill” budget reconciliation bill; however, passage and enactment of the HPA would provide a permanent legislative fix. NSSF, along with industry partners Silencer Central and Silencer Shop, ran a digital advertising campaign during October— National Protect Your Hearing Month—on the influential Washington, D.C.-based POLITICO Inside Congress website urging members of Congress to support the Hearing Protection Act (HPA) because red tape shouldn’t prevent Americans from protecting their hearing when enjoying hunting and the outdoor recreational shooting sports. At the end of the campaign, over a dozen members added their names as cosponsors of the HPA.

The CR that reopened the government also included a rider to protect veterans’ Second Amendment rights; however, legislation is still

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needed to address the issues permanently. That is why NSSF supported the introduction of the Veterans 2nd Amendment Protection Act in the U.S. House of Representatives and U.S. Senate. U.S. Rep. Mike Bost (R-IL), Chairman of the House Committee on Veterans Affairs, along with Rep. Morgan Lutrell (R-TX), introduced H.R. 1041, and Sen. John Kennedy (R-LA), along with Sen. Jerry Moran (R-KS), Chairman of the Senate Committee on Veterans Affairs, introduced S. 478. The legislation would ensure that no Department of Veterans Affairs (VA) bureaucrat can strip a veteran with a fiduciary of their rights to keep and bear arms without a judge or court ruling establishing that the veteran is a danger to themselves or their community.

There are, of course, several other legislative priorities NSSF continues to support. For weekly updates on NSSF’s government relations efforts, be sure to sign up to receive NSSF’s Government Relations Update (nssf.org/subscribe).

ALLY AT 1600 PENNSYLVANIA

It is still fresh in memory that the previous administration deemed the firearm industry “the enemy” and used all tools available to suffocate, demonize, and bring a whole-of-government attack against

the very businesses that help law-abiding Americans exercise their Constitutional rights.

President Donald Trump has made good on his promises during the 2024 campaign to protect the Second Amendment. The president closed the Biden administration’s White House Office of Gun Violence Prevention, which aimed to use taxpayer funding to implement gun control. The Trump administration also enacted a presidential Executive Order Protecting Second Amendment Rights as well as a presidential Executive Order Guaranteeing Fair Banking for All Americans, including directing major financial institutions to cease their policies of discrimination against legal firearm industry businesses. NSSF has been proud

to spotlight egregious examples of this discrimination and has seen results after businesses changed their policies. We will continue to work on behalf of our members to ensure financial service providers correct these discriminatory policies.

As the first session half of the 119th Congress draws to a close, the firearm industry has been pleased with changes brought by the new President Trump administration and pro-Second Amendment majorities in both the Senate and House of Representatives. There is still much work to be done in the year ahead. NSSF will continue our efforts working hard on behalf of our members and the nearly 400,000 hardworking men and women in the firearm and ammunition industry.

Shooting Stars

The November/December 2025 issue of SHOT Business profiled leaders in the firearm and shooting sports industries. What follows is an excerpt from that article that focuses on nine individuals you may see walking the halls of the 2026 SHOT Show.

ERIC SUAREZ

Meprolight is the premier manufacturer and global supplier of top-grade electro-optical and optical sights; self-illuminated sights for pistols, shotguns, and rifles; and night vision devices and thermal sights. As director of marketing at Meprolight USA, Eric Suarez has spent the last four years leading strategic initiatives that have significantly enhanced the company’s brand presence and market growth.

With a distinguished career in the United States Marine Corps, specifically within Special Operations, Suarez brings a wealth of experience in high-pressure environments and leadership to his role. After retiring from military service in 2016, he transitioned into the firearms industry, leveraging his tactical expertise and strategic vision to drive marketing efforts that support Meprolight’s mission of providing cuttingedge optical solutions for military, law enforcement, and civilian markets. His passion for supporting today’s warfighter is a driving force behind his work, ensuring that every initiative aligns with the needs of those who rely on the highest-quality gear in the field.

Over the next five years, Suarez believes sales and marketing within the firearms and outdoor industry will see exciting opportunities. One of the most prominent will be the ability to leverage digital marketing and e-commerce to reach a broader, more diverse audience while gaining marketing data and analytics. As more consumers turn to online shopping, brands will tap into targeted advertising, social media campaigns, and influencer partnerships to

increase brand awareness and drive direct sales. Another significant opportunity lies in personalized marketing, where data-driven insights allow companies to tailor their messaging and offers to specific customer segments. Creating a community through brand-driven experiences—such as events, strategic partnerships, and outdoor experiences—will provide valuable opportunities to engage with customers on a deeper level and foster brand loyalty.

Booth #20039 meprolight.com

JOHN NOSLER

President of Nosler, Inc., since 2018, John Nosler is the third generation of his family to lead this iconic manufacturer of ammo, brass, and, most recently, semi-custom rifles. Now based in Bend, Ore., Nosler is probably best known for revolutionizing big-game hunting with its world-famous Partition and Ballistic Tip bullets.

Nosler’s latest deer-hunting round, Whitetail Country, entered the hunting market at prices that surprised retailers and hunters alike. How did Nosler achieve this?

Nosler says the answer involves years of innovation and process improvements. The company developed the Solid Base bullet in the 1960s, originally introduced as the Zipedo bullet. In 1972, it was renamed the Solid Base bullet, which laid the groundwork for the polymer-tipped version, the Ballistic Tip, released in 1984. This evolution continued with the AccuBond. By refining these operations over the years—from Zipedo to Solid Base to Ballistic Tip to AccuBond—Nosler eliminated unnecessary complexities. This efficiency enables the manufacturer to produce a high-performance

product at an economical price and in high volumes. Additionally, an investment in its brass case manufacturing has allowed Nosler to eliminate reliance on outsourced vendors and further streamline its production process.

Booth #11816 nosler.com

TRENT MARSH

In case you haven’t been watching, there have been some big changes at Riton Optics recently. From new products and new markets to a renewed commitment to its retail partners, Riton is finding new ways to find its niche in the increasingly competitive optics market.

Riton has long been known for its tactical optics, but recently, Riton scopes can be found on more and more hunting and shooting rifles. “Riton’s roots have always been in the tactical arena, but there’s been a steady movement into the hunting side,” says Trent Marsh, marketing director for Riton. “We took what we’ve learned from the tactical side and have applied that to our hunting optics.”

As a result, in the past year the company has launched eight new products, most of which were designed specifically to fill holes in its offerings. “Our goal,” Marsh says, “is to pack as much versatility into these products as possible and still keep them at a price point most people can afford.”

A prime example of that versatility is Riton’s new 5 Primal 3-18x50 Cross-Over scope. With capped turrets and precision reticles, Riton designed the Cross-Over specifically to fill a need for hunters who are using their rifles for more than just one activity.

In addition to launching new products, Riton has re-affirmed its commitment to its retail partners.

“We’ve spent a tremendous amount of time updating our marketing and branding sections of the website,” Marsh says. “We’re putting all our videos, photos, and ad copy on the site. Basically, all the resources retailers need to make selling Riton products easier than ever. It’s all in one place, and everything has been completely organized and categorized so retailers can find anything they need quickly and without any hassle.” Booth #72253 ritonoptics.com

JEFF THOMPSON

Jeff Thompson is a serial tech entrepreneur with a long track record of founding and leading companies from startup phase to successful exits and IPOs. With an ongoing passion for innovative technology, he founded Red Cat, which recently acquired Teal Drones. As one who believes his company is helping to define the future of aerial intelligence, he says the mission of Red Cat is “to provide critical situational awareness and enhance the effectiveness and safety of military and security operations domestically and globally.”

He notes that a big challenge is aligning the rapidly evolving sUAS (small unmanned aircraft system) technology with the government’s traditionally slow ability to equip and train warfighters with the latest and greatest. This is critical in the current geopolitical environment, where the U.S. and its allies must maintain an edge over global adversaries. And, as cyber and electronic warfare continue to evolve, there will be an ongoing cat-and-mouse game with the use of sUAS in defense. The ability to securely and reliably transmit data across the battlefield will remain a cornerstone of mission success, and Red Cat is committed to tackling these challenges head on.

He sees a paradigm shift toward smaller, more agile, and cost-effective drones—and ones that warfighters can deploy quickly and easily at the tactical edge for ISR (intelligence, surveillance, and reconnaissance) and precision strike operations.

He has also helped launch the Red Cat Futures Initiative, which is an independent, industry-wide consortium of robotics and autonomous systems (RAS) partners that are working to bridge critical gaps and bolster support for our warfighters through open architecture and interoperability.

“Working with leaders in UAS hardware and software companies focused on AI/ML (artificial intelligence/machine learning), swarming, FPV (first person view), command and control, and payloads allows us to address critical gaps and develop solutions that directly benefit our warfighters,” he says.

Booth #61307 redcat.red

DAN POWERS

Industrial powerhouse is a much-overused term, but when considering the world-wide reach of D&M Holding Co., it is a completely apt description of the company’s importance to the ammunition industry.

Founded in 2018 by Dan Powers, former president of the SIG Sauer Ammunition division, it is an ammunition and energetics engineering group based in Tampa, Fla., and Cabot, Ark.

The group specializes in greenfield projects (i.e., a new undertaking that starts from scratch on undeveloped land or without any pre-existing infrastructure or systems), often for companies and countries that have never before been in the ammunition, primer, or propellant business. Global demand for reliable supplies of ammunition, primers, and powder is soaring as a matter of national security, and D&M is working nonstop to support the U.S., NATO countries, and other friendly foreign governments.

D&M’s turnkey factories include solutions for ammunition production, primer production, as well as propellant production for everything from small-caliber ammunition to artillery. D&M services include all aspects of the project from site planning and floor planning to equipment manufacture and installation, as well as the “secret sauce,” the transfer of of hard-to-obtain know-how.

Booth #75127 dmholding.com

JON PFISTER

Founded in 1958 in Brescia, Italy, an area devoted to the production of firearms for centuries, Chiappa Firearms offers a vast and constantly developing catalog of pistols and rifles, including copies of historic American and muzzleloading firearms, lever-action rifles and shotguns, rimfire pistols and rifles, sporting and self-defense pistols, signal and alarm pistols, and compressed-air pistols. The company is still owned by the Chiappa family, and all of its products are manufactured in Italy.

Jon Pfister recently came aboard as director of sales and marketing, and he says two key issues now challenge the industry. “For most retailers, the primary hurdle will be how to compete online,” he says. “With so much of retail shifting to e-commerce, it’s only natural that the firearms industry follows suit. Retailers need to ensure that online sales are integrated into their broader business strategy.

“For distributors, the key challenge will be differentiation—specifically, identifying and offering valueadded services that set them apart. Similarly, manufacturers will need to focus on standing out in a crowded market. This will require innovation, modern marketing strategies, and the development of new products. Without a clear effort to be creative and distinctive, companies risk competing solely on price—ultimately leading to a race to the bottom.”

But innovation is a way to avoid that race, and a new twist at Chiappa involves a very traditional design—the lever-action rifle. Chiappa’s 92 Wildlands Takedown rifle is an ultra-modern take on this classic design. “We've been producing lever-action rifles for years, and when we noticed a growing demand for tactical accessories—like M-LOK rails and adjustable stocks—we saw an opportunity,” he says. “Rather than leaving it to the aftermarket, we took the next step and developed a fully modern, tactical-style lever-action rifle. It was a clear example of recognizing where the market was headed and responding with a product that met that emerging demand.” Booth #12853 chiappafirearms.com

DENNIS BRUNE

In the early 1990s Dennis Brune was enjoying a successful career at Kelty, a popular outdoor and mountaineering brand. But he also had three active juniorhigh-age children and desired to spend more time with his family. So he decided to go out on his own. He knew starting his own brand was not without its challenges, but he went ahead and incorporated ALPS in 1993 and left Kelty in 1994.

After his two-year non-compete clause expired, Brune began working in earnest. Working out of his garage, the first products the new company offered were sleeping bags and packs. Later the company expanded and began offering tents and camp furniture. Word got around about the quality of his products, enabling the new company to eventually move into far larger quarters.

In 2007, the ALPS OutdoorZ brand was established, and that brand now offers a variety of products for turkey, deer, western, waterfowl, and upland hunters. Brune’s background certainly helped him build and grow the ALPS brands. Having grown up on a farm in Missouri, he understood the type of products hunters wanted and needed. He also had a background in product development, and his experience helped him achieve his goal of offering durable outdoor equipment at a fair price.

By listening to the voices of customers, employees, and industry professionals and working closely with factories ALPS has been able to offer a range of products that meet the needs of so many hunters. Sometimes, Brune says, that requires following the market, but at other times it demands going where the market has not yet been. An example is the company’s patented Zero-Gravity Layout Blind. Unlike other blinds, the Zero-Gravity blind elevates the hunter above the ground. This greatly improves comfort, but it also keeps hunters warmer since body heat is lost three times more quickly when lying on the ground than when elevated. Additionally, the blind requires no assembly (a real benefit on dark, cold mornings) and the rounded shape helps the blind more efficiently blend in with the surroundings while offering extra space inside for storage.

Booth #72204 Alpsoutdoorz.com

ROSS AND JASON BUSHMAN

Just as the strength of any building lies in the quality of its foundation, the reliability and longevity of any firearm begins with the quality of the steel it’s built around. This concept is nothing new to the largest gun manufacturers in the world. And for nearly a decade, many of those manufacturers have turned to Summit Steel for the steel components that make up the foundations of all the firearms they manufacture.

It isn’t just the quality and the workmanship of the steel that has given Summit Steel such a solid reputation in the industry; it’s the quality of the company. And for Summit Steel, that begins and ends with family.

Ross Bushman, CEO of Summit Steel, founded the company in 1985, but that certainly wasn’t his first foray in the steel business.

“My father started in the scrap metal business with his dad,” Bushman says. “My dad took over the company, and I started working with him right out of high school.”

When his father was forced to close the business because of unfavorable economic conditions, Bushman struck out on his own. He took out a second mortgage on his house and founded Summit Steel. With his knowledge of the steel industry, Bushman slowly began growing his fledgling company. And while he had a very diversified customer portfolio from the beginning, it didn’t include the firearms industry.

“I hadn’t even considered the firearms industry,” he says. “Neither had my dad. I don’t know what we were thinking.”

That all changed 20 years ago when Bushman’s son, Jason, who is now president of Summit Steel, joined the family business. Since then, Summit Steel has grown beyond anything Ross had imagined.

“When I first started the business, we were mostly brokering and bringing in the steel that our customers needed,” Bushman says. “When my son joined me, that’s when things really started to kick into high gear.”

Once they set their sights on the firearms industry, it didn’t take long for manufacturers to recognize the benefits of working with Summit. As an IS 9001-2015 processor and stocking distributor of Special Bar Quality (SBQ) steel, Summit has the ability to produce, stock, and cut steel to suit its customers’ needs. They can provide Gun Barrel Quality steel of all grades and sizes and produce custom blanks. From chamfering, heat-treating, and cold finish steel, Summit has become the one-stop shop for many of the major firearms manufacturers in the country. Booth #51804 summitsteel.com

Introducing HEVI-Hitter™—strategically engineered payloads of 20% tungsten and 80% steel. Our tungsten hits 54% harder than steel, providing lethal density and tight patterns for maximum impact on close-in birds and long-distance fliers. This season, deliver knockout punches with HEVI-Hitter.

Todd Seyfert, President and Chief Executive Officer, Sturm, Ruger & Co., Inc.

Built Right

At Ruger, the focus is on designing firearms that deliver innovation and uncompromising quality right out of the box.

Todd Seyfert joined Ruger a few months ago, coming aboard as president and CEO. He is an industry veteran, having worked with several outdoorrelated companies over the course of his career. The most recent was the Dometic Group, a $2.5 billion global outdoor products company. Before that he served as CEO of FeraDyne Outdoors, LLC, a leading manufacturer of premium archery and hunting products. His industry background includes such well-known companies ATK/Vista Outdoor, Magnum Research, Bushnell, Michaels of Oregon, and Birchwood Laboratories.

SHOT Daily: What do you think are the biggest challenges our industry will face in the next five years?

Todd Seyfert: One of the biggest challenges will be navigating shifting consumer expectations while addressing industry consolidation, a contracting market, and broader macroeconomic issues. At the same time, supply chain pressures and global economic uncertainty will test our ability to remain nimble. The companies that succeed will be those that balance operational excellence with forward-looking innovation.

SD: What opportunities do you see?

TS: There’s tremendous opportunity to drive product innovation and meaningful customer engagement through customer feedback, events, our online communities, and content that educates and inspires new and seasoned shooters alike. Technology is opening doors for improved product design, seamless integration with directly related accessories, and deeper customer connections. Our innovation is grounded in our commitment to American manufacturing, ensuring new ideas are built on a foundation of craftsmanship and reliability. At Ruger, we see growth potential not just in new product segments, but in developing accessories that enhance performance of our firearms.

SD: When you get up in the morning, what gets you excited about working in the industry?

TS: I’m driven by my own passion for hunting and shooting sports and by the shared enthusiasm I see in our employees, customers, and partners. I chose to return to the firearms industry with Ruger to be a part of an organization that’s leading the way. It’s energizing to help shape the future of an industry I care deeply about.

SD: How will you meet the expectations of your customers?

TS: We meet customer expectations by listening to their direct feedback and insights from the marketplace. From there, we focus on designing firearms that deliver innovation and uncompromising quality right out of the box. Every Ruger product is built to perform reliably from day one, with thoughtful features that enhance safety, usability, and value.

Coupled with our accessible price points and dedicated service, this commitment ensures that customers not only trust our products but also feel supported throughout their ownership experience.

SD: In a very competitive world, how does Ruger stay ahead of the pack?

TS: Ruger stays ahead by staying true to who we are—rugged, reliable, and responsible—while offering unmatched depth and breadth across our product portfolio. Covering everything from Ruger’s wideranging lineup to the classic craftsmanship of Marlin, our offerings reflect both innovation and tradition.

Our product variety, commitment to American manufacturing, and disciplined financial management give us a foundation that few others can match.

SD: Ruger recently acquired Anderson Manufacturing. The Kentucky-based company sold firearms under its own name but also supplied various components to other firearm manufacturers. At the time, you said, “This move reinforces Ruger’s position as a leader in the industry, and reiterates my focus on continued growth, even as others scale back.” How does this acquisition fit into Ruger’s overall product strategy?

TS: The Anderson acquisition strengthens Ruger’s ability to better compete in the modern sporting rifle category while also expanding our capacity. This acquisition gave us the dedicated MSR capacity we needed, which in turn allows us to expand production of key models like the Ruger American Gen II and ramp up new product lines. Beyond infrastructure, Anderson brings a talented workforce in a gun-friendly location, aligning perfectly with our culture and long-term vision. It positions us to innovate faster, serve new segments of the market, and reinforce Ruger’s leadership as a fullline firearms manufacturer. Moves like this one emphasize our commitment to product variety, American manufacturing, and disciplined financial management.

SD: You have said before that your “leadership approach is grounded in the belief that I work for my employees. Once the vision is clear, my role is to empower my team by removing barriers, providing the necessary resources, and cultivating a culture where individuals are inspired to achieve both personal and professional goals.” In an organization as large and complex as Ruger, how do you accomplish this on a day-to-day basis?

 The American Predator is available in 15 popular

TS: It starts with clarity of vision and making sure every employee understands not just what we do, but why we do it. From there, my role is to remove roadblocks, provide the tools and resources teams need, and foster a culture of accountability where people feel both trusted and empowered. Transparency and open communication are critical to this process, ensuring that employees at every level feel informed, heard, and connected to the bigger picture. Leadership is about enabling others to thrive, which ulti-

 The 9mm RXM pistol is a result of a collaboration between Ruger and Magpul.

 Compact and lightweight, the .380 LCP MAX continues to be the definitive pocketsized personal protection pistol.

Glen Saraduke’s firesuppression system attaches directly to the reloading machine within easy reach of the operator.

FIRE!

A water-mist fire-suppression system goes right to the source.

Very few people ever actually plan for a fire. It’s something that happens to other people and other businesses. Most operations take the proper precautions and are in compliance with local fire code ordinances, which are bare minimums, but it’s a rare occurrence when a business goes above and beyond what’s required to safeguard their people and investments from the devastating effects of a fire. And while this is something every business should consider, it’s especially critical for companies, such as those in the munitions industry, that are at a much higher risk for unexpected fires.

With a degree in Fire Protection Engineering and more than 15 years of experience in both the fire protection and munitions industries, Glen Saraduke, an engineering consultant and founder of Ammo Machinery Shop, is all too familiar with the possibly deadly implications of a fire in a munitions factory. As a way to minimize the likelihood of this from happening, Saraduke developed an innovative local fire-suppression system designed specifically for use in munitions applications.

“With ammunition manufacturing, there’s always some spillage of smokeless power that gets on and under the table, in the motor,

grease, or in the gears,” Saraduke says. “These machines are cranking at an extremely high rate of speed. The grease in the bearings is infused with powder and gets extremely hot. If that’s exposed to smokeless powder, there’s a high likelihood of fire in the machine.”

Traditionally, manufacturers and fire code ordinances have relied on overhead sprinklers and fire extinguisher canisters to contain the fire, but neither of these methods are efficient in a situation when split seconds can mean the difference between life and death.

“If the machine operator has to run and grab a fire extinguisher, that’s extremely dangerous because if that fire gets into the powder hopper during that time, it can cause an explosion,” Saraduke says.

Overhead fire sprinklers present a similar safety dilemma because by the time the fire sprinklers in the ceiling are triggered, it’s likely too late to stop the risk of an explosion. With the system that Saraduke developed, however, a fire can be extinguished within seconds before it has a chance to get too large or spread to the powder hopper.

“Really, the perfect fire-suppression system is a local water-mist system,” Saraduke says. “They’re allowed by fire code and are being used successfully in all kinds of applications in different industries like computer centers as an alternative to gas and military ships where there’s a limited water supply. But no one’s used them for a munitions application, and that’s what we’re doing.”

Saraduke’s fire-suppression system attaches directly to the reloading machine within easy reach of the operator. If a fire starts, the operator simply hits a switch and walks away, and the system is instantly triggered.

It’s not just the speed with which the system can be activated that makes it so effective, however; it’s the actual delivery system that sprays a nitrogenpowered high-pressure mist onto the flames.

“The water mist comes out at 360 psi, so it effectively acts like a gas, but it’s significantly less expensive and self-contained,” Saraduke says. “Because the mist is so fine, there’s more water surface area. That makes it very effective at putting out fires.”

It’s also less costly to clean up. Unlike overhead fire sprinklers, which will flood a large

area and can possibly destroy sensitive adjacent equipment, Saraduke’s system uses only a half-liter to a liter of water. In addition, the water is targeted to just the fire, not the entire facility.

Currently, Saraduke’s patent-pending system is manually operated, but they are already in the process of completing development of an updated system that will have a built-in flame detector that will automatically trigger the system and save even more critical time.

The system is designed to be used with nearly any ammunition manufacturing, demilitarization, or similar equipment handling smokeless powder, and Saraduke says the system can also be adapted to be used in many other applications outside of the munitions or demilitarization industries.

“Really, I’m just trying to make a difference with this,” Saraduke says. “As a lifelong fireprotection engineer and former firefighter, my goal has always been to preserve life, and that’s exactly what this system is designed to do.” Booth #70350 ammomachineryshop.com

 Unlike overhead fire extinguishers, this fire suppression works in small areas.

hristopher C ogley

Everyday Carry Trends for 2026

Concealed carry knives are more than just utilitarian tools. They are also personal lifestyle choices.

Everyday carry knives (EDC) have become such a staple that today they are almost as common as wallets and keys in people’s pockets. They’re so popular that nearly every gun store in the country has realized the benefits of having a wellstocked knife case in their store. Unfortunately, it isn’t enough to simply have a wide selection of knives in your case. To maximize the margins that knife sales bring, you have to have the right selection of EDC knives. To make that task easier for you, we’ve put together this list of trends in EDC knives that will help you stock your case with the kinds of knives your customers will be looking for in 2026.

PRICE POINT

The unfortunate reality is that the biggest trend in EDC knives in 2026 is going to be an increase in prices due to tariffs.

“We’re looking at a 50-percent tariff on imported steel,” says Jamin Horst, cutlery brand manager for GSM Outdoors (Booth #12669) gsmoutdoors.com. “We’re doing everything we can to absorb the cost increases, but there’s only so much we can do. At the end of the day, it’s like taxes, someone has to pay, so customers are

With an increase in prices, retailers might be tempted to fill their cases with more inexpensive knives to minimize that sticker shock.

But Vance Collver, director of knife culture & innovation at Benchmade (Booth #13460) benchmade.com, says that shying away from carrying a good assortment of high-end knives could cost you both sales and customer loyalty.

“I see the EDC space as a spectrum that goes from hardcore EDC enthusiasts to those looking for a convenient daily carry to facilitate daily tasks,” he says. “The hardcore enthusiasts are driven by cool designs and materials, but also collectability and trends, and they’re willing to invest in cool, interesting products.”

And Collver says that those cool, interesting knives are no longer necessarily limited to blades made in the USA.

“The growth of Chinese brands that provide affordable products in premium materials with excellent fit, finish, and function is a real trend with legs,” he says. “While ‘Made in the USA’ is still an important differentiator, it’d becoming less of a purchasing driver in this space. If a Chinesemade knife has premium materials and a better fit and finish, and it is visually appealing, it can outweigh a U.S. product of inferior execution.”

When it comes to the prices of your knife selection for 2026, variety will be the key to success. While it’s important to have a good offering of premium knives, it’s also critical to have lower price-point knives that are accessible to your customers who might be new to the EDC space. Fortunately, many of the top manufacturers are providing those lower-cost knives that are still reliable and provide a good value to your customers.

“Our upcoming 534 Bugout is an example of how Benchmade is addressing these needs in the EDC space,” Collver says. “It’s targeting more of the broader consumer base.”

INNOVATION

Although tariffs definitely have the downside of increasing the cost of knives, they aren’t all bad news when it comes to the future of the knife industry.

“The current economic dynamics, including import tariffs, are obviously a factor when it comes balancing purchase price and value,” says Michael Janich, special projects coordinator for Spyderco (Booth #10555) spyderco.com. “At the same time, changes to the steel industry are both affecting the availability of traditional steels and pushing the envelope of performance with new, state-of-the-art materials.”

This push for new materials and higher performance means that you’re going to see that even price-point knives are going to be of higher quality. Which is good, because with the price of knives ris ing, consumers are expecting something more from their knives. And the top manufacturers in the industry are responding.

“The market is awash with a glut of knives, with dozens of offerings released each week,” says Kyle Stuart, vice president of marketing for CRKT #10962) crkt.com. “Consumers are overwhelmed with choice, and to stand out knife brands have to offer genuine innovation, a truly unique design, an exceptional value, or a compelling story behind the knife.”

Although many of your customers might not understand what makes the difference between a high-end knife and one that costs less, innovation in knives is something nearly anyone can spot. So, it’s important to make sure you’re stocking your case with the kind of innovative knives that tend to sell themselves.

“The first Spyderco knives literally defined the form of the modern folder in 1980 by being the first or offer a pocket clip and smooth, one-handed manual opening with our trademark Round Hole,” Janich says. “Since then, we haven’t stopped innovating and have distinguished ourselves by leading the industry with our lightweight, clip-carried folders, our ultracorrosion-resistant Salt Series, multiple lock mechanisms, and elite, high-performance steels including our own proprietary CPM SPY27 steel.”

Because they’re paying more money for their EDC knives, customers—especially those who aren’t hard-core enthusiasts—are going to rely on choosing reputable brands with names they’ve come to trust to consistently deliver quality and innovation.

“At CRKT, we built our brand on innovation and collaborating with the best knifemakers and design-

show them off—not just because it’s cool, but because the knife they carry says something about them.

“There’s more cross-over between lifestyle and fashion into the knife industry,” Stuart says. “You’ll see more bold handle colorways alongside the standard OD greens and coyote tans.”

Bright, vivid colors on both handles and blades has become a huge selling point for today’s EDC buyer, and manufacturers are responding by greatly expanding the color palettes of their knives.

“Black is still king, but people are looking for a little bling in their EDC,” Horst says. “Customers want to add some color to their lives. They’re wanting to match their purse, or clothes, or vehicle.”

COOL FACTOR

In keeping with the theme of people using their EDC as an extension of their personality, customers across the spectrum aren’t just looking for bling— they’re looking for something undeniably cool.

“The hardcore enthusiasts are driven by cool designs and materials, but also collectability and trends, and they’re willing to invest in cool, interesting products,” Collver says. “People new to the space can have lower expectations than the hard-core enthusiasts, however they still seek reliability, performance, and a ‘cool factor’.”

STYLE

While innovation and quality construction lead the way in most consumers’ knife purchases, don’t overlook the element of style that is being built into many EDC knives in 2026.

“2026 will be about how an EDC can represent an individual consumer’s style while getting a great value as prices continue to rise,” Stuart says. “Functionality and durability are always at the forefront of an EDC purchase, but consumers are constantly curating their EDC, whether it’s a pair of boots or a backpack, so it has to fit into that system of dress.”

EDC knives have become accessories for many people, and they love to pull their knives out and

It’s important to make sure that your knife cases aren’t just stocked with high-quality, good-value knives that contain quality steel at a variety of price points. Those knives should also offer your customers something else—something they might not expect in an EDC.

“While traditional EDC knives were more utilitarian or pride-of-ownership prestige pieces, today’s EDC knives are also valued for their unique mechanisms, their design, the ease and versatility with which they can be carried, and their ‘fidget factor’,” Janich says.

Because EDC knives have become a fidget tool for so many people, don’t overlook that aspect when selling knives to your customers.

“Crossbar locks and button locks are now ubiquitous across the industry, and you’ll see more brands include these locks in their offering,” Stuart says. “These locking mechanisms are intuitive, fidgety, and in the case of CRKT’s Crossbar Lock, ambidextrous.”

Because of tariffs and the rising costs associated with them, 2026 will no doubt be a challenging year for the knife industry and knife retailers, but it also has the potential to sharpen the industry through that adversity.

“The tariffs definitely present a huge challenge for the industry,” Horst says. “But I think they will make us stronger in the long run. We’re going to have to become smarter companies, and deliver better quality knives, or die. That’s the harsh reality.”

Smith & Wesson Opens

World-Class Training Academy

Continuing the esteemed legacies of both the former Smith & Wesson Academy and the Shooting Sports Center in Springfield, Mass., which collectively were operational for decades between 1969 to 2017, Smith & Wesson has established a new training academy that will serve as a vital resource that reinforces the company’s continued dedication to self-defense training, firearm proficiency, and firearm safety.

Situated on the 236-acre headquarters campus in Maryville, Tenn., this 650,000-square-foot state-ofthe-art facility serves as a premier training destination, featuring pistol and carbine ranges, a multi-purpose flex range, a 300-yard rifle range, and a two-story immersive shoot house. The academy’s design also incorporates classrooms, a fitness center, and offices that will house a team of world-class experts leading the training programs.

The 65-yard pistol and carbine range bay offers a versatile environment for close- to mid-range firearms training. Designed for precision and tactical drills, this range supports a wide variety of scenarios, ensuring shooters can hone their skills with both

handguns and carbines in a controlled, professionalgrade setting. Spanning a 100x100-yard dynamic shooting area, the flex range is engineered for adaptability. This expansive space accommodates a broad spectrum of situational training, from multi-angle engagements to complex, scenario-based exercises. Its open design allows for customized setups, making it ideal for tactical teams and advanced shooters seeking real-world applications. The 300-yard rifle range is built for long-distance precision and marksmanship. With ample distance to test and refine shooting skills, this range caters to professionals and enthusiasts aiming to master accuracy and consistency. Its robust layout supports a variety of rifle platforms and advanced training techniques. The cutting-edge, twostory shoot house, spanning over 4,000 square feet, is designed for simunition-based tactical training. Featuring movable wall paneling for customizable layouts, integrated video feedback systems for realtime performance analysis, and internal/external staircases for dynamic movement, this facility replicates real-world realism, preparing shooters for highstakes environments.

The Smith & Wesson Academy team will be led by renowned instructor Mark “Coch” Cochiolo.

↑ Pistol courses are offered for shooters of all levels, from beginner to expert.

Cochiolo is a retired U.S. Navy Chief Warrant Officer with over three decades of service in Naval Special Warfare. Throughout his distinguished military career, he has operated in a range of elite roles, including special warfare operator, breacher, weapons instructor, training officer, and operational tester. He completed four SEAL deployments to the western Pacific and served eight years with the Navy’s premier counterterrorism unit, where he conducted operations across eastern Europe and the Middle East. His final assignment placed him in a senior leadership role as Chief Warrant Officer responsible for training and combat systems with Naval Special Warfare Unit Three (NSWU-3). Following his retirement from active duty, Cochiolo transitioned to instruction, applying his operational expertise to train the next generations of Navy SEALs. As a contract instructor for Basic Underwater Demolition/SEAL (BUD/S) training, he developed curriculum and trained more than 4,000 SEAL candidates in marksmanship and tactical weapons handling. Recognized for his precision, discipline, and leadership, Cochiolo remains an influential figure in the special operations community.

“My decision to partner with Smith & Wesson stems not only from their strong alignment with my values, but also from my personal experience carrying a Smith & Wesson for the past 30 years. Throughout my career, I have worked with a variety

of firearm platforms, and I am grateful for the opportunity to leverage that experience in developing effective curriculum at the academy, helping as many individuals become as proficient with their firearms as possible. Smith & Wesson produces dependable, quality firearms, and at the academy we’ll teach you how to use them,” he says.

“Our state-of-the-art facility will host premier industry events designed for professionals and enthusiasts alike. Participants will be able to engage in industry competitions, intensive tactical training sessions, and exclusive networking summits. From scenario-based workshops to industry expos, our events are crafted to elevate skills, foster collaboration, and advance the firearms community.”

Joining Cochiolo on the range are four experienced shooters—Brand Ambassadors Travis Kennedy and Chad Robichaux and Professional Team Shooters Nick “PewView” Johnson and Hunter Constantine. Kennedy enlisted in the Navy in 2006 with the goal of becoming a Navy SEAL and, after graduating from SEAL training, went on to complete the Special Operations Combat Medic course. He was stationed at SEAL Team 4 where he completed two successful combat deployments and later went on to become a Basic Underwater Demolition/SEAL (BUD/S) instructor where he was able to develop and mentor future SEALs. Shortly after, he ran a Special Operations Urban Combat training division where he focused on urban combat tactics, combat shooting, and professional development. In 2019, he made the decision to give back and started Kennedy Defensive Solutions. Kennedy now applies his 11 years of experience as a United States Navy SEAL toward educating and training individuals on defensive shooting tactics and instilling the “Thinking Shooter” mindset.

Robichaux is a former Force Recon Marine, DoD Contractor, and Pro MMA Champion. In addition to his military service across eight deployments, he has served our nation as a Special Agent with the U.S. Federal Air Marshal Service, was a Surveillance Detection Senior Program Manager for the U.S. State Department, and is a Medal of Valor recipient. Robichaux founded the Mighty Oaks Foundation, a leading non-profit that serves the active duty, military veteran, and first responder communities around the world. He is considered a subject matter expert on faith-based solutions to PTSD, even serving as the Chairman of a White House Veterans Coalition. He also co-founded Save Our Allies and led a historic effort to rescue his former interpreter and 17,000 others from Afghanistan during the withdrawal. He is also an accomplished best-selling author and has written a number of books related to veteran care and overcoming life’s challenges.

Constantine, a USPSA Grand Master and competitive shooter with countless titles to his name, continually pushes the limits of precision, speed, and skill. Beyond the competition circuit, he is an experienced firearm instructor, training everyone from everyday civilians to elite military units. He is also an innovator who has developed various products, most notably his Constantine Carry Belt designed to combine comfort and function for a premium carry experience.

Widely recognized throughout the industry as “PewView,” Johnson started to shoot competitively at the age of 14 in Iowa and has since tested and shot thousands of firearms, won numerous competitions, and, with his elite skills, continues to entertain millions across social media, displaying his

exceptional trick-shooting capabilities. In 2024, he was named Best Shooter at the 5th annual Gundies Awards and was also crowned champion after participating in season four of the American Airgunner Challenge series.

Courses are offered for beginner, intermediate, and advanced shooters. For example, pistol is offered in all three levels. Pistol 1—Fundamentals of Defensive Pistol is an eight-hour course that combines classroom instruction with range time. Students will learn smooth holster draws, proper grip, sight picture confirmation, trigger control, follow-through, and situational awareness, reinforced through deliberate practice drills. Training concludes with a qualification shoot to demonstrate safe handling and accuracy.

Pistol 2—Application of Defensive Pistol is an eight-hour course (requiring completion of Pistol 1), which combines classroom and range training. Students will learn immediate action drills, multiple reload techniques, target transitions, and movement drills to improve speed and accuracy. It concludes with a qualification shoot to earn certification.

Pistol 3-Advanced Defensive Pistol is an eighthour course, (requiring completion of Pistol 2), which includes using cover from multiple positions, engaging targets at varying distances, and correcting malfunctions such as failures to extract or double feeds. Students will practice turning and engaging targets, movement drills, and deliberate repetitions to build consistency. Training concludes with a stress course and a qualification shoot for certification. Booth #12427 smith-wesson.com

News FEED

A Pivotal Moment for Red Cat’s Black Widow Drones

Red Cat’s delivery of Black Widow drones to the U.S. Army under the Low-Rate Initial Production (LRIP) contract marks a pivotal moment for the Short Range Reconnaissance (SRR) program—and for American defense manufacturing. This milestone moves Black Widow from development to operational reality, demonstrating that the system has met the Army’s demanding requirements for reliability, performance, and manufacturability. LRIP delivery is more than a contract phase; it is validation that Red Cat can execute at scale while maintaining the quality and consistency required for frontline systems.

For the U.S. Army, Black Widow strengthens the tactical edge at the

small-unit level, providing soldiers with organic, rapidly deployable aerial reconnaissance in contested environments. For the broader defense ecosystem, it signals the growing role of agile, technology-driven companies in delivering mission-critical capabilities faster than traditional acquisition timelines once allowed.

As LRIP transitions toward fullrate production, Red Cat’s progress reflects a larger shift in modern warfare: uncrewed systems are no longer experimental—they are essential. Black Widow’s delivery underscores that shift, bringing proven, soldier-focused innovation directly into the hands of those who need it most.

Booth #61307 redcat.red

Where Performance Meets Tradition

WOOX is a premium outdoor-gear brand that blends 85 years of Italian artisan tradition with modern American manufacturing excellence. Founded by the Minelli family in 1937 in the mountain valleys of Bergamo, Italy, WOOX traces its roots to a workshop where Francesco Minelli and his sons learned the artistry of woodworking—shaping raw wood by hand, with patience, pride, and an emphasis on craft over scale. This secret formula is what makes their products so unique, and the reason why they are committed to representing their Italian craftsmanship around the world.

Today, WOOX stands at the intersection of heritage and performance. With its U.S. headquarters based in Hickory, North Carolina, the brand has expanded into a state-of-theart manufacturer while carrying forward the legacy of its Italian lineage. WOOX products are designed for outdoor enthusiasts, precision shooters, and adventurers who value quality, style, and durability, not simply mass-produced gear.

At the heart of WOOX’s mission is the desire to make gear that lasts—products that are beautifully made, technically sound, and thoughtfully engineered. Their product portfolio includes world-class rifle stocks and chassis systems, axes, knives, and accessories that are built with the kind of craftsmanship that once characterized custom woodwork and hand-finished metalwork. For example, the flagship Furiosa chassis marries aerospace-grade aluminum with hand-finished wood sections, blending modern precision with time-honored aesthetics.

WOOX isn’t just about gear; it’s about community, respect, and lifelong use. Their “100-Years Support Service”

program offers century-long sharpening of blades and technical assistance for stocks and chassis, reflecting their belief that ownership is an enduring relationship, not a one-time purchase. Sustainability and conscientious manufacturing also figure in the brand’s ethos. They commit to respecting the natural materials they work with and to crafting gear that can be used for generations.

WOOX delivers the look and feel of artisanal craftsmanship, the performance of precision engineering, and the durability of serious gear for the field or the range. Whether you’re outfitting a lever-action rifle with a handcrafted walnut stock, or selecting a rugged fixed blade knife, WOOX invites you to join a tribe of outdoor-minded people who value authenticity, quality, and purpose-driven design.

Booth #71153 wooxstore.com

EOTECH Launches E-Commerce Website

EOTECH has launched a new E-commerce website that has been designed to offer a user-friendly experience with improved navigation and functionality. Created with the user experience in mind, the site includes many new features to help users quickly and easily navigate the site and find the product or information they need.

“We were overdue for a new design and platform,” says digital and e-commerce manager Jacob Wolfrum. “We wanted to improve the customer experience in areas like navigation and frictionless checkout, but we also wanted to realize benefits internally as well. This new site does both, and we are really excited for our visitors to see the improvements.”

The new platform provides significantly faster load times and smoother browsing along with an improved mobile experience with responsive, modern design on all devices. Visitors will experience better product discovery with improved search, filtering, and sorting tools while order tracking and account management is made easier through updated customer portals. In addition, expanded payment options are available in Shop Pay, Apple Pay, Google Pay, Crypto, and more.

“It was important for us to find a platform that could not only enhance our customer experience, but also make this segment of our business more robust,” says Tom Hadt, president of sales and marketing. “Areas like improved security and privacy through advanced encryption and simplified integrations with our ERP/CRM and fulfillment system will really bring us to a new level of efficiency.” Booth #20159 eotechinc.com

Refined Power and Grace

Bond Arms, the Texas-based leader in American-made derringers, continues to set the standard for concealed carry with its refined and powerful model, The First Lady. As a cornerstone of the company’s lineup, this pistol combines the renowned strength of a Bond Arms derringer with a sleek, discreet profile tailored for everyday carry. The model’s name pays homage to the timeless qualities of the First Lady, reflecting her class, her strength, and her beauty in its own design and performance.

The First Lady features a compact three-inch barrel and slim, ergonomic B6 grips, both of which help provide a comfortable and concealable form factor without sacrificing the formidable stopping power for which Bond Arms is known. This blend of aesthetics and power is a direct nod to the grace and resilience it celebrates. Chambered in .38 Special, it delivers reliability when it matters most.

“Embodying strength and class, The First Lady represents a perfect balance of form and function,” says Gordon Bond, president of Bond Arms. “It’s designed for shooters who appreciate the confidence of a powerful, American-made backup pistol, but require a slimmer, more refined profile for discreet carry.”

The First Lady features a Cerakote finish on a stainless-steel frame and barrel, a seven-pound trigger pull, and fixed sights. SRP: $497. Booth #72617 bondarms.com

Custom Firearms Highlight

NSSF Charity GunBroker Auction for YSSA

The National Shooting Sports Foundation is partnering with GunBroker.com to host a special auction during the 2026 SHOT Show to benefit the Youth Shooting Sports Alliance. GunBroker has waived all seller and buyer fees to ensure that every dollar raised supports YSSA’s mission to provide equipment, training support, and resources for youth shooting programs nationwide.

The auction began on January 11, 2026 on GunBroker.com and runs through the evening of January 25, 2026. Attendees can see many of the featured items along with many additional items at the YSSA booth (VL292), located in the main concourse outside the law enforcement ballroom. The collection highlights craftsmanship from across the industry and represents generous donations from manufacturers and partners committed to developing the next generation of shooters.

Safariland’s Safarimesh is a next-generation communication device engineered for mission-critical operations where infrastructure is unreliable or unavailable. Built on Lynq’s decentralized mesh architecture, Safarimesh empowers operators with secure, flexible, and resilient connectivity without the need for towers, repeaters, or centralized networks.

Unlike traditional systems that rely on a single point of failure, Safarimesh distributes network intelligence across every node. This self-forming, self-healing mesh adapts dynamically to terrain, obstructions, and movement, ensuring uninterrupted voice and data links in even the harshest environments. Whether coordinating across mountainous terrain, inside multi-story buildings, or expansive facilities, Safarimesh keeps teams connected. Designed for global deployment, Safarimesh sup-

One of the most notable items is “The Moschetti .38 Colt,” a custom engraved Colt 1911 donated by SK Guns. Created specifically for this event, it stands out as both a collector’s piece and a show of support for youth shooting programs. CZ USA and Colt have contributed two additional highlights, including a CZ 457 American chambered in .22LR and a Dan Wesson handgun recognized for precision and reliability.

Baron Engraving has donated two items that reflect its reputation for detailed artistry. These include an embellished Browning Bowie knife and a Winchester rifle presented with custom work. Faxon Firearms has added a distinctive ARAK 21 finished in custom Cerakote. The NSSF has also released a Marlin biathlon rifle from its own vault, currently secured at Baron Engraving.

For industry professionals attending SHOT Show, the charity auction underscores the importance of strengthening youth engagement in the shooting sports. The YSSA continues to play a key role in providing equipment to programs that often lack the resources to outfit new participants.

Bidding will take place exclusively on GunBroker.com through January 25. Visitors are encouraged to examine the showcased items at the YSSA booth to see even more pieces available in support of the Youth Shooting Sports Alliance.

ports multi-band operation across 1.8 GHz (EU) and 1.9 GHz (U.S.), eliminating the need for region-specific hardware. Its advanced voice features, including Voice Activity Detection (VAD) and Voice-Operated Exchange (VOX), ensure clear communication without the need for push-to-talk buttons, reducing background noise and enhancing operational efficiency.

Whether operating under radio silence or in hightempo missions, users can choose between Push-to-Talk or All-Talk modes for optimal engagement. With support for up to 50 users and four simultaneous talkers, Safarimesh scales effortlessly for large teams. Its compact, rugged form factor integrates seamlessly with Safariland’s Liberator headset series and legacy models, offering hands-free operation and intuitive one-button control. Booth #11268 safariland.com

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THE STORY

by Brad Fitzpatrick

Dennis Brune started ALPS in his garage in 1993. Since then he has turned the company into one of the most successful family-owned American outdoor brands.

ALPS has offered outdoor enthusiasts superb gear and affordable prices since 1993, and though the ALPS name may be well known the backstory of this family-owned company may not be as familiar. Prior to founding ALPS, Dennis Brune spent 16 years working for Kelty, a popular outdoor and mountaineering brand. But by the early 1990s Dennis and his wife LaRayne had three active junior-high-age children, and Dennis decided that he wanted to spend more time with his family than his work would allow. He knew starting his own brand was not without its challenges, but he went ahead and incorporated ALPS in 1993 and left Kelty in 1994.

“My time at Kelty helped me get my feet wet in the outdoor industry, and I learned about international sourcing,” Brune says. However, he says something else in his past helped him take the bold step toward opening the doors on his own outdoor brand—growing up on his family’s farm in east-central Missouri.

“I think my background helped because I didn’t need a big budget to start and didn’t feel like I had to make a lot of money right away,” he says.

It proved to be for the best that Brune was able to operate on a relatively thin budget during the early days because it was financially challenging to start a company from the ground up, even with his experience. His home garage served as the first warehouse.

Brune’s first brand was ALPS Mountaineering, which focused primarily on the same type of outdoor gear that Kelty provided, though Brune had to

wait until 1996 to begin production due to a two-year noncompete clause he signed after leaving Kelty. The first products the company offered were sleeping bags and packs. Later the company expanded and began offering tents and camp furniture.

One of ALPS Mountaineering’s first signature products was an inflatable air pad for campers. At the time, the only other company that offered a similar product was Thermarest, and the brand had a loyal following and a reputation for quality. However, Brune proved that he could offer a product that was similar at a more attractive price. “That earned ALPS a reputation for providing really good products at an affordable price,” he says.

As ALPS grew so did the company’s need for space. So, one year after ALPS began the company expanded by building a 5,000-square-foot warehouse.

As the ALPS catalog grew, so did demand for their products. Within a few years the company built six 12,000-square-foot warehouses. Eventually, Thune bought a building in nearby New Haven, Missouri. Vacated by Kelty’s parent company, it happened to be the same building where he began working for the company in 1978.

“It was very satisfying to purchase the building where I began work for my own company,” Brune says.

CONTINUED GROWTH

In 2007, the ALPS OutdoorZ brand was established, and that brand now offers a variety of products for turkey, deer, western, waterfowl, and upland hunters. Brune’s background certainly helped him build and

↑ The Extreme pack’s new frame is now 30 percent lighter than the previous model.

grow the ALPS brands. Having grown up on a farm in Missouri, he understood the type of products hunters wanted and needed. He also had a background in product development, and his experience helped him achieve his goal of offering durable outdoor equipment at a fair price.

“A product manager is like a funnel,” Brune says. “You receive input from partners, influencers, employees, and friends, and you must take the best ideas from those sources to build the best products.” Other key partners, Brune says, are the factories he works with. He learned long ago to listen to the advice of the people manufacturing his products. At times, factories offered good advice about material selection or design that helped improve the final product.

This ability to take a broad range of ideas and channel them into a functional product has helped ALPS OutdoorZ achieve success over a relatively short time span. But success creates new challenges, and providing quality products for so many niche markets takes a good understanding of what the customer wants.

“I think the phrase ‘for hunters, by hunters’ is somewhat overused,” Brune says. “What you need

are good, imaginative people who understand the product and the process.” Yes, many of the employees at ALPS are hunters, and they understand the features that hunters want and need. But they also understand the creative process and manufacturing. Having employees who understand what a hunter wants and how those products are manufactured has made ALPS a leader in the outdoor industry.

FAMILY AFFAIR

When Dennis Brune founded ALPS his children were still in their early teens, and he made efforts to balance work and family life. For example, once he flew home from a buyer’s show in Fort Worth on a Friday afternoon to watch his son in a high school football playoff. He then returned to the show on Saturday. But within a few years the brand had grown and the Brune children—Brian, Adam, and Sarah—were entering college and making their own career decisions. The obvious question, of course, was whether they would follow in the footsteps of their father at ALPS.

“Initially, I knew that I needed two pillars to make this company work,” Brune says. “I needed one successor to help with sales, another to handle marketing, product development, and international sourcing.” Oldest son Brian was adept at sales and handled that side of the business while younger son Adam had the right personality to handle the marketing, development, and sourcing aspects of the business. When daughter Sarah asked what her pillar

was, Brune told her it was to ensure that the items Adam developed and Brian sold would be delivered on time. So, Sarah handles logistics for the company.

It’s clear that ALPS is indeed a family company, but Brune told me that one of the characteristics that has helped ALPS flourish is the belief that “family” extends beyond blood relatives.

“The goal of our company is to exceed your expectations, but we don’t just limit that to our customers,” Brune says. “We want the same for our employees, and that is why so many of them have stayed with us for so long.” Brune also says that part of the “exceeding expectations” ethos is treating customers well during and after the sale. The company is proud of their products, but Brune said he’s also proud of how the brand prioritizes customer service.

BUILDING BETTER OUTDOOR PRODUCTS

With so many products in such varied categories as waterfowl and western hunting it can be a challenge to produce quality products that meet the needs of modern outdoorsmen and women. Brune understood these challenges in 1993 and, over time, has assembled a product team that includes some of the top voices in this industry. Brune is quick to point out that having a relationship with the people who use their products in the field is vital to the success of the company. But coupling that with an understanding of manufacturing and material technology is part of the recipe that has made ALPS OutdoorZ so successful. By listening to the voices of customers, employ-

ees, and industry professionals and working closely with factories ALPS has been able to offer a range of products that meet the needs of so many hunters.

Sometimes, Brune says, that requires following the market, but at other times it demands going where the market has not yet been. An example is the company’s patented Zero-Gravity Layout Blind. Unlike other blinds, the Zero-Gravity blind elevates the hunter above the ground. This greatly improves comfort, but it also keeps hunters warmer since we lose body heat three times more quickly when lying on the ground than when we are elevated. Additionally, the blind requires no assembly (a real benefit on dark, cold mornings) and the rounded shape helps the blind more efficiently blend in with the surroundings while offering extra space inside for storage.

↑ A top zippered compartment on the Extreme pack allows easy access to gear.

For western hunters, ALPS offers their Extreme frames and packs, which are lightweight yet comfortable to wear when hauling out a heavy load. Designing western packs seems straightforward, but there are many variables that can impact performance. An ill-fitting pack may cause extreme discomfort and the materials must stand up to heavy haulouts and withstand being soaked. ALPS spent lots of time designing their Extreme packs so that they were comfortable and durable and—most importantly— that they performed well under heavy weight.

Brune and his family have done an excellent job fostering relationships with other brands, too. ALPS has been a Browning licensee for decades, and ALPS continues to offer a full line of Browning camping gear. More recently, the company developed a relationship with Ducks Unlimited and became a DU

licensee as well. The DU partnership has been beneficial for hunters as well as waterfowl. Ducks Unlimited has helped restore millions of acres of vital wetlands across North America, and hunters who buy ALPS DU products know that their purchase not only supports a family-owned business but also provides additional funding for wildlife conservation.

ALPS continues to offer a variety of new products to hunters, and the company added to their product lineup in 2025. At SHOT Show 2025, ALPS introduced their Turkey Tracker lightweight modular pack system that is designed for run-and-gun turkey hunting. After the hunt is over you can also enjoy sitting alongside the company’s new Gaze Fire Pit, which is lightweight and collapsible for easy movement and storage yet holds up to 135 pounds of firewood for late-night gatherings under the stars. ALPS also showed off their extended lineup of DU merchandise at SHOT 2025.

For 2026, ALPS will introduce the versatile, durable Refuge Duffel. Constructed from 5000 PVC material, the Refuge Duffel is virtually impervious to the elements, so whether you’re headed to the duck blind or catching a cross-country flight you can rest assured your gear will stay safe and dry. Important items (even those at the bottom of the duffel) are accessible thanks to the U-shaped full-access main

compartment zipper which provides instant access to all your equipment. Oversized end pockets with collapsible interiors also allow you to store items like boots, shoes, calls, rain gear, and extra clothing.

Built for a lifetime of hard use, the Refuge Duffel comes with heavy-duty zippers that can withstand years of hard use. The shoulder straps are removable and there are heavy-duty stitched grab handles at both ends of the duffel so that it is easy to transport and carry. The duffel will be available in two different colors (olive or tan) in 40-, 75-, or 110-liter sizes. SRP: $129.99-$169.99.

There are many aspects of a successful brand, but most of the key elements center around relationships—the relationship between the company and their employees, their customers, their factories, distributors, and sales teams. Providing customers with high-quality products at affordable prices has helped transform ALPS from a garage-based company to one of the major names in the outdoor market. The company was built on “exceeding expectations” and positive relationships, all of which began with Dennis Brune’s decision to spend more time with his children. Ironically, all his kids now work at the company he built, which, knowing Dennis, has made his years of work worthwhile. Booth #72204 Alpsoutdoorz.com

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LET THERE BE (RECHARGEABLE)

LIGHT

by Guy J. Sagi

A new era of flashlights and weapon lights has arrived.

Watch customers at a firearm store and it’s quickly obvious the old gun-owner stereotype is no longer valid. Today’s enthusiasts are younger and more diverse, and that change has ushered in new expectations in the products they buy—sustainability chief among them.

Laser Products Corporation (LPC), then a fledgling California company, launched a thriving segment of the firearm industry in 1985 when it developed the first reliable, weapon-mounted tactical light. It was welcomed warmly by law enforcement and military personnel. Soon after the firm changed its name to the familiar one we know today—SureFire (Booth #12270)

The advance ushered in a new era. New pistols were soon routinely introduced with dustcover rails, holster designs changed to accommodate the bulkier profile, and firms with decades of portable lighting expertise dove headlong into the growing market.

In 1999, weapon lights improved significantly when new, high-output LEDs were developed. Manufacturers that adapted their designs to LEDs saw an immediate increase in output, run time, reliability, and longevity.

Battery companies, of course, didn’t complain when demand for their lithium CR123, CR123A, and other high-energy cells increased. Even with their incredibly long shelf life, critical self-defense and law enforcement applications demanded routine replacement to ensure things were operational when needed most.

Today’s gun owners, diverse as they are, bring a different, more environmentally friendly outlook to the disposable battery approach. But just how much it fuels their purchasing decisions may come as a surprise.

THE TREND

More than 20,000 people participated in the PWC 2024 Voice of the Consumer Survey, which is conducted annually by PWC—a source that serves Fortune 500 companies. Forty-six percent of respondents in the study said, “…they are buying more sustainable products as a way to reduce their impact on the environment. Four out of five said they are willing to pay more for products that are more environmentally friendly.”

Results were nearly identical when Blue Yonder, a supply chain platform, released its 2024 survey results. As for dedication to purchasing sustainable

 SureFire FURY IntelliBeam flashlight features a virtually indestructible LED emitter regulated to maximize light output and runtime.

products and willingness to spend more when they shop, 84 percent of Millennial respondents felt that way and 85 percent of Gen Z members did.

It’s a significant trend most retailers are witnessing. Flashlight and weapon light companies, on the other hand, saw it coming decades ago and immediately began providing products to answer that demand.

WHEN THEIR BULB WENT ON

“Streamlight’s first full-size, handheld rechargeable duty light was the SL-20,” says Tim Taylor, Streamlight director of law enforcement and sporting goods sales (Booth #11468). “Introduced in 1975, it was the first model in this family to use a rechargeable Nickel Metal Cadmium battery. This made it seven times brighter than flashlights that were powered by disposable batteries. The SL-20 quickly became the standard for law enforcement officers and agencies everywhere. As a leader in the development and manufacturing of high-performance lighting tools, Streamlight is committed to promoting environmental sustainability by implementing measures to reduce its carbon footprint through its business practices and through its ongoing engagement with its customers, business partners, and other stakeholders.”

 Streamlight TLR-7 sub weapon light attaches quickly and securely to this Springfield Armory Hellcat.

“Our most recognized rechargeable product from our early years was the 6R handheld flashlight introduced around 1997,” says SureFire’s Trevor Oosterhof. “It was a rechargeable version of our legacy 6P handheld. SureFire has a vested interest in protecting the environment, which is why we power most of our products with lithium or lithium rechargeable batteries. Every batterypowered SureFire product comes with a battery warning sheet that provides instructions on the proper handling and disposal of batteries.”

NEXTORCH (Booth #40716), which offers a variety of lighting solutions that include weapon lights and tactical flashlights, introduced its first rechargeable in 2005. “Rechargeable batteries are clearly more environmentally friendly,” says Zhang Cheng, NEXTORCH research and development director. “Not only can they be reused many times, but with proper energy management, they also reduce ‘battery anxiety’ and the waste rate. We’ve observed that some users discard disposable batteries prematurely because they are uncertain of the remaining capacity—perhaps 40 percent or more— leading to unnecessary waste. Environmental responsibility is important to our company, and

rechargeables help us and our customers minimize this impact.”

HOW MANY CHARGES?

According to Cheng, rechargeable batteries generally provide larger capacity and longer runtime under normal temperature conditions. “Only in low-temperature environments, below -10 centigrade, does the runtime become significantly affected. Typically, they aim for at least 500 full charge–discharge cycles,” he says.

“Streamlight rechargeable flashlights typically offer between 300 to 500 charge cycles on average, depending on the model and battery type,” Taylor says. “Factors such as battery type—lithium-ion batteries generally last longer than older-style nickel-cadmium batteries— usage habits, temperature conditions, and model variations can affect battery longevity.”

“With all our rechargeable products, customers should expect a minimum of 500 cycles from completely discharged to fully recharged,”

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Oosterhof says. “We have seen many of them go much longer if properly charged and taken care of.”

SHIFTING DEMAND?

The lighting system’s power source has the performance and longevity shooters demand, and it’s the kind of “sustainable” product the new generation of shooters prefer. SHOT Daily asked the experts how much, if at all, it has refocused their development efforts and product line.

“A majority of Streamlight’s professional flashlights use an integrated rechargeable battery that is recharged in a charging base, is USB rechargeable, or is multi-fuel, enabling the light to utilize rechargeable or standard batteries,” Taylor says. “Streamlight recently took this trend one step further by introducing flashlights with protected Li-Ion USB-rechargeable battery packs with a micro USB port, which lets users charge the battery outside of the flashlight, eliminating the need for a separate charger base.”

“In the past few years, models with rechargeable batteries—or those compatible with both rechargeable and disposable batteries—have already accounted for about 90 percent of NEXTORCH’s new product development,” Cheng says.

SurFire’s military sales make its situation slightly different, according to Oosterohof. “On the military side the lithium primary batteries are still the dominant power source,” he says. “However, we are seeing an uptick in rechargeable flashlight sales on the civilian side of the market. Many end users want to stretch their dollars, and they see rechargeable flashlights as a means to achieve that.”

WATER AND DUST

Exposed USB slots and recharging ports are dust and water magnets, but companies have come up with some clever solutions to minimize or prevent their invasion. After all, flashlights and weapon lights are subjected to the elements and spend long hours on gritty firing lines.

Most NEXTORCH products, for example, achieve an IP68 rating. That equates to waterproof performance down to two meters.

Streamlight’s models are either IP67 (resistant to temporary immersion in water), IPX7 (resistant to continuous immersion in water), or IPX4 (resistant to splashing water). The performance, obviously, allows enthusiasts to pick a product suited for the worst conditions they frequently encounter.

Oosterhof says, “18350 and 18650 (lithium-ion) batteries are not waterproof by themselves, but our

Turbo Series Weapon Lights and handheld lights are O-ring- and gasket-sealed to prevent dust or moisture ingress. Most SureFire models are rated IPX7 and can withstand submersion in one meter of water for 30 minutes.”

PARTING TIPS FROM THE PROS

It’s tempting to read the label and assume those power cells with a higher number of milliamp hours provide more performance and durability. That number, however, isn’t always the best reference point.

Cheng warns, “Users should not overemphasize battery capacity. Capacity, reliability, and charge-cycle life are always a balance. Due to material and process limitations, higher-capacity batteries usually mean reduced reliability and fewer charge cycles.”

Perhaps the biggest selling point is the volume of waste saved by using rechargeables. “One rechargeable battery can take the place of hundreds, if not thousands, of disposable batteries when properly recharged and maintained, offering on average more than 500 charges,” says Taylor. “Research shows that by switching just one AA battery flashlight to a Streamlight rechargeable light can result in a 99-percent carbon-footprint reduction while eliminating 42 pounds of chemical battery waste from landfills each year.”

FIREARM INDUSTRY

SHOT Daily serves as the exclusive printed show title for up-to-the-minute accounts of the latest news, product introductions, seminars and other announcements. 8,000 copies are distributed daily to exhibitors and attendees, totaling 32,000 copies over four days.  Daily live section covering booth presentations, new product introductions and more.

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STOCK OPTIONS

by Guy J. Sagi

Wood rifle stocks aren’t going away, but a slew of more modern alternatives is fast gaining ground.

It’s where cheeks weld, shoulders settle, and shots steady. For more than a century rifle stock options, most of them wood doppelgängers, performed those duties undeniably well, but modern versions break the mold with all-new material and adaptability tailored to a shooter’s needs, physique, and even taste.

Wood rifle stocks aren’t going away anytime soon, if ever. The appeal is undeniable, a testament to Mother Nature’s artistry and warmth. Enhanced by an oil finish on classic lines with checkered highlights it’s timeless. It doesn’t require fancy Monte Carlo or Mannlicher style to be a valued addition to any gun safe, but there’s a new generation of aftermarket masterpieces gaining traction.

Many are made from space-age polymer. Others feature fiberglass construction, metal (usually aircraft-grade aluminum), wood with features once considered impossible, carbon fiber, and even clever combinations of ingredients.

BUSINESS OPPORTUNITY

Most gun manufacturers today make their rifles available in a crowd-pleasing variety of stock configurations. They offer different colors, camo patterns, or features ideal for popular pursuits, including hunting, long-range shooting, or home defense.

Financial reality keeps the selection limited, however. Each version must appeal to enough

enthusiasts to keep orders coming, inventory moving, and employees paid. A limited run designed for a specialized application could languish in a warehouse and tie up cash when it’s needed elsewhere.

Custom gunsmiths and boutique companies traditionally filled that void, creating heirloomquality stocks and complete rifles using the actions of major manufacturers. The price tags were lofty and delays long. As a result, most owners considered themselves stuck with the weathered milquetoast stock that shipped with the rifle.

Those days are gone. Today companies that craft quality aftermarket stocks and chassis are thriving. Some offer cutting-edge designs built for those who demand the utmost in precision. Others give owners the opportunity to doll up an heirloom or modernize an old favorite that doesn’t deserve a gun-safe life sentence.

Business is brisk for these firms, for good reasons. Their products look great and perform. Lengthy waits are a thing of the past and installation is usually a simple, no-modification-required DIY affair. There’s a lot to like in what they offer.

WEATHERING THE STORM

Aftermarket stock demand remains relatively steady, even during periods in which gun sales are slow. The primary customers, after all, are enthusiasts who already own a firearm that’s overdue for an upgrade.

Boyds’ Agility stock offers buttpad adjustment and an adjustable cheek piece for a custom fit.

One of the keys to maintaining a steady stream of orders in a crowded market, according to Dustin Knutsen, co-owner of Boyds Gunstocks (Booth #10969), is expanding product lines. “Our newly released products always sell well,” he says. “So, we just keep working to make stocks for an increasing number of actions and making styles that people continue to like.”

The same strategy fuels appetite for Magpul’s polymer stocks (Booth #11660). “Our Hunter Lite stocks line is about to grow to three, and our new UCS stock for firearms has vertical Picatinny

CALENDAR

SHOT Show®

January 20-23, 2026 • Las Vegas, NV

NSSF® Congressional Fly-In

April 14-15, 2026 • Washington, D.C.

VISIT US AT BOOTH #42310

NSSF Marketing and Leadership Summit

May 12-14, 2026 • Hilton Head, SC

Gun Storage Check Week™

June 1-7, 2026 • gunstoragecheck.org

NSSF Annual Import/Export Conference

August 3-5, 2026 • Washington, D.C.

National Shooting Sports Month®

August 2026 • shootingsportsmonth.org

Gun Storage Check Week™

September 1-7, 2026 • gunstoragecheck.org

SHOT Show®

January 19-22, 2027 • Las Vegas, NV

rails on the rear of the receivers. They’ve all been incredibly successful,” says Connor McKibbon, marketing coordinator at the company. “That said, the overall slowdown in the industry isn’t hitting us as hard as it sounds like it’s hitting some others.”

Modular Driven Technologies (MDT)—a Canadian firm established in 2009—quickly became one of the industry’s foremost when it introduced its aluminum TAC21 metal rifle chassis (Booth #71113). The company is primarily renowned for models that feature aircraft-grade metal construction but often employ a magnesium alloy and/or carbon fiber in variants to reduce weight. It’s also not shy about using a polymer “skin” over an aluminum frame. The company today is an OEM supplier to major gunmakers, and its products are in use by military and law enforcement personnel. The firm’s rapid expansion speaks volumes for this specialized section of the industry.

In 2018 it opened an MDT USA warehousing and distribution operation in Washington state. Then, in 2024, assembly, manufacturing, and

distribution duties consolidated in a larger Post Falls, Idaho, headquarters. The same year the company, which now offers magazines, bipods, soft goods, and more, released 44 new products. That pace shows no signs of slowing.

FACTORY-DIRECT CUSTOM

One of the primary catalysts driving aftermarket stock sales is personalization, according to Knutson. “Having an adjustable length of pull, or a LOP, cut to your length is most in demand,” he says. “I think people are realizing the importance of a well-sitting stock to reduce recoil, better sight acquisition, and overall comfort while shooting.”

There’s much more to the customization, however, and it shows in available options. Many companies offer versions with Picatinny rail sections or M-LOK slots for fast tripod and accessory attachment, quick-detach points to easily alter sling reconfiguration, tool-free height-adjustable cheekpieces, and more. Improvements in ergonomics, comfort, and reliability are steady as well, but too often get lost in the headlines.

Magpul etched its name permanently into the firearm lexicon with the legendary performance and reliability of its AR magazines and furniture, but its bolt-action stocks have quickly gained an avid following. “When it comes to hunting stocks, the four stocks we created for the Ruger 10/22 are the most popular, primarily because our stocks provide so many options for that platform,” McKibbon says. “Our Hunter Stock line for Remington 700s (or any 700-pattern rifle), Ruger American, and the Savage 110 also have made their way onto a lot of hunting rifles in America. The combination of features and individual adjustability, along with a great price point compared to other aftermarket stocks, has made them very popular.”

THE EVOLUTION

Wood stocks were born, sort of, more than 1,000 years ago when someone in China stuffed gunpowder and gravel into a hollow wooden tube and touched it off. There’s no doubt it frightened neighbors, delighted kids, deterred foes, and launched an industry that flourishes to this day.

Metal and polymer rifle stocks are a more recent development, but still far from yesterday’s news. By World War II metal stocks were standard on several historically significant firearms. The M1 Paratrooper Carbine, for example, along with the M3 submachine gun (commonly called the “Grease Gun”), featured heavy-gauge steel wire for their stocks. The former’s version folded against the gun. The latter telescoped out for shouldering when necessary. Axis forces fielded the MP-40 with a similarly spartan stock, but its version rotated under the firearm when not in use.

The designs were logistically convenient and nimble in combat, but a far cry from modern iterations. Steel is heavy, and it rusts. Wire isn’t exactly stable on a shoulder. The concept was largely ignored after cost and manufacturing speed were no longer a priority. But something more promising was on the horizon anyway.

At about the same time, or shortly after, Stevens Arms (Booth #12821) took a giant leap by offering some of its .22-410 Combo rifles stocked with Tenite, a cellulose polymer made from soft wood. Unlike today’s synthetics it was renewable and had nearly the same feel as wood. Unfortunately, it warped badly with age and never caught on with gun owners. A few did serve as survival guns with the Army Air Corps, however.

Remington’s Nylon 66 was the first commercially successful rifle with a synthetic stock, Zytel Nylon 101 to be precise. It hit the market

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in 1959, continued in production until 1989, and is now considered a classic.

Fertile-minded gunmakers were far from done, though. In 1965 Brown Precision invented the fiberglass stock. Christensen Arms (Booth #11821) unveiled the world’s first carbon-fiber rifle stock in 2003.

There’s no telling what’s next. The improvements in the past few years have been staggering, but shooters don’t always embrace new and improved. In fact, some seem to prefer the original.

WOOD’S COMEBACK TOUR?

Wood isn’t throwing in the towel. “A growing trend is people building ultra-traditional stocks out of walnut or maple with traditional checkering patterns,” Knutson says. “Thumbholes are always another popular choice for many people.”

MDT USA’s heavy-metal success is well documented, but even it has recently acknowledged how much shooters appreciate Mother Nature’s warmth. At the January 2025 SHOT Show the company unveiled its TIMBR CORE rifle stock, with an adjustable length of pull, checkering, aluminum micro-chassis, V-block bedding, and more in either wood laminate or walnut.

With more aftermarket stocks available today than ever before, successful manufacturers still find success by harnessing strategies that make their products and services distinct in a crowded market.

CORPORATE MAGNETISM

“Everything about our stocks and our business set us apart. Many colors and styles for many firearms, all built for the customer,” Knutson says. “They are not mass produced and set on a shelf waiting for a buyer. When we get a customer’s unique order it is sent to our floor and within a week or two it is shipped to the customer.”

Magpul’s mission focus is its key to success, according to McKibbon. “We don’t make products—stocks or otherwise—just because everyone else is jumping on the bandwagon of what’s hot at a given time. One of our core foundations is that we make what people need, not what they want. By doing the former, by nature, we supply the latter. Our product designs and features exist because they provide solutions to problems, so our products bring innovation where it’s lacking.”

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MAY 12-14, 2026 HILTON HEAD, SC

THE FIREARM INDUSTRY’S PREMIER EVENT EXECUTIVES MARKETING PROS

Join top executives and marketing professionals from the industry for an enriching twoday experience at the NSSF Marketing and Leadership Summit, May 12-14 in Hilton Head, South Carolina. A consistent favorite among industry leaders, this year’s event promises a packed agenda with an outstanding lineup of speakers. Attendees will gain exclusive access to subject matter experts and enjoy ample opportunities for networking! FOR AND

EXHIBITORS TO SEE AT THE PAVILION

Show organizers have not lost sight of the opportunity for outdoor, hunting and shooting sports brands. — Muck Boots’ Chris Lorenzo

The continued success & yearover-year growth of the Archery Business and Hunting Retailer Pavilion makes this a natural fit for us, allowing us an opportunity to promote our entire line of products. - LimbSaver’s Alan Lotton

The energy, engagement and exposure we get here made the decision to come back next year an easy one! — Arcus Hunting’s Teri Quinn

If you’re serious about elevating your brand and strengthening the entire archery category, this is the place to be. - Pure Archery Group’s Todd Snader

NEWPRODUCTS

1 SILENT STEEL USA COMPACT STREAMER

Don’t let the small size fool you; the Silent Steel USA Compact Streamer packs full-size performance into a shorter, more maneuverable form. Featuring the same advanced FLOW-IQ technology as the full-size model, it effectively reduces blowback and recoil while keeping your rifle balanced and agile. Ideal for shooters who demand suppression, the Compact Streamer delivers low-gas, low-signature performance in a lightweight, rugged, and easy-to-maintain package. The Compact Streamer comes with either an aluminum or a stainless-steel body. The aluminum body is suitable for PCC carbines and hunting/target rifles. The stainless-steel body with the flow-suppression unit is full-auto rated. Available calibers are 5.56, 7.62, and 9mm. SRP: $1,299.

Booth #11849 silentsteelusa.com

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2 THE ORIGINAL MUCK BOOT COMPANY

OUTMAX

Engineered for agility, cushioning, and all-weather capability, the new OUTMAX hunting boot blends the brand’s proven MUCKPROOF protection with athleticinspired comfort technologies. Designed for outdoorsmen who need a boot that moves as fast as they do, the OUTMAX line is built from the ground up with lightweight components, dynamic underfoot cushioning, and rugged traction that stands up to unpredictable terrain. At the heart of the OUTMAX collection is the new BioLite foam midsole and footbed, a high-performance platform that delivers exceptional comfort while remaining lightweight and ultra-durable. Paired with a heel bevel engineered to reduce fatigue and absorb impact, the boot supports longer days, faster treks, and more demanding conditions.

There are two versions. The 12-inch OUTMAX is available in three upper patterns, including Black/Rock Ridge, Mossy Oak Country DNATM/Turkish Brown, and Mossy Oak Fall Foliage/Turkish Coffee. SRP: $140-$150. The lowerprofile 6-inch OUTMAX is available in three styles, including Black/Rock Ridge, Turkish/Coffee Brindle, and Mossy Oak Green Leaf/Elm. SRP: $125-$130. Booth #80715 muckbootcompany.com

SUCCESS FOR YOUR BUSINESS MEANS SUCCESS FOR THE INDUSTRY

Our purpose is to advocate for the industry and your business. Help us keep both strong.

NSSF® — The Firearm Industry Trade Association, constantly works on behalf of every one of its thousands of members to strengthen our industry.

We provide unparalleled education resources, in-depth market research, compliance consultations with industry pros and other tools to help any size firearm business thrive.

Membership dues support our e orts that support your business.

JOIN A COMMUNITY OF LIKE-MINDED BUSINESSES THAT ARE COMMITTED TO THE FUTURE OF THE SHOOTING AND HUNTING INDUSTRY.

VISIT US AT BOOTH #42310

NEWPRODUCTS

3

DEAD AIR SILENCERS

RXD910TI

The RXD910Ti is the third advanced suppressor designed and manufactured by Dead Air Silencers under license from Sturm, Ruger & Co., Inc. to compliment Ruger’s innovative firearm designs. Dead Air developed this suppressor specifically to optimize performance for 9mm applications while also delivering enhanced sound suppression in 10mm pistol applications.

Caliber ratings for the RXD910Ti include 5.7x28mm, 9x19mm, .38 Special, .357 Magnum, 10mm Auto, .300 BLK, and .400 Legend, with fullauto compatibility in 9mm, 10mm Auto, 5.7x28mm, and .300 BLK subsonic. This makes the RXD910Ti ideal for use in a broad range of calibercompatible Ruger firearms, such as the Ruger-5.7, RXM, LC Carbine, PC Carbine, Ruger American Gen II, and Marlin Model 1894.

The RXD910Ti uses Dead Air’s innovative Triskelion baffle system, which comes via an additive manufacturing process using 6AL4V titanium. The integral baffle design delivers class-leading sound reduction while minimizing back pressure for a cleaner, more pleasant shooting experience. In addition, the RXD910Ti features forward porting that shears and redirects gas away from the suppressor’s central axis and toward the muzzle. From the shooter’s perspective, this means softer felt recoil and faster sight picture reacquisition for follow-up shots. Available in black and FDE finish. SRP: $999.

Booth #75417 deadairsilencers.com

4 SELLMARK KJI K950 TRIPOD

The KJI K950 tripod is a heavy-duty carbon-fiber platform built for hunters, precision shooters, and tactical professionals who require absolute stability under load. Weighing only 6.2 pounds yet rated to support up to 170 pounds, the K950 handles the largest rifles, optics, and accessories with confidence. CNC-machined aluminum twist locks and a hard-anodized finish ensure long-lasting durability in the field.

With three leg-angle settings (23 degrees, 55 degrees, and 83 degrees), and a height range from 71.5 inches down to 5.3 inches, the K950 adapts quickly from standing shots to prone positions. Its four-section legs pack down to a compact 25.6 inches, while interchangeable rubber or spike feet provide traction on any terrain. Compatible with KJI Reaper systems and ball heads, the K950 delivers a professional-grade foundation for precision shooting.

Booth #11419 sellmark.com

NSSF® PAC is the only political action committee solely dedicated to representing the collective interests of the firearm and ammunition industry. Its purpose is simple: to support candidates for federal office who understand and promote the interests of the firearms and ammunition industry, protect the Second Amendment and preserve our hunting and shooting sports traditions.

NSSF PAC is your best protection against harmful legislation in Washington.

NEWPRODUCTS

5 WOOX FORTY-SEVEN LINE

The Forty-Seven line includes two stock options, a grip, and two handguard variants. For those wanting to maintain the classic look and warmth of wood, the American Walnut stock fits the traditional AK design with some modern touches. Customers who want a more modern look can choose the Edge stock, which is made of aerospace-grade aluminum and connects using a 1913 Picatinny attachment. Both are available in fixed or folding configurations, offering the perfect balance between tradition and tactical adaptability. Each stock features enhanced ergonomics, precision machining, and field-tested durability.

Like every WOOX creation, the Forty-Seven is crafted in Italy and assembled in the USA. SRP: $219, wood fixed stock; $299, wood folding stock; $169, Edge fixed stock; $229, Edge folding stock; $479, wood stock, grip, and vanguard kit; $479, Edge stock, grip, and handguard kit.

The Forty-seven Grip guarantees a comfortable and secure hold in the most extreme situations. With its American walnut construction, this grip utilizes aggressive checkering to prevent slippage, even with gloves on. It’s designed for control under pressure, pairing timeless materials with a geometry that enhances trigger reach and tactical comfort. SRP: $89.

Forty-Seven handguards are available in short and long versions, blending precision-machined walnut panels with hard-anodized aluminum cores. Both include M-LOK slots and reinforced hardware, ensuring peak performance from close-quarters setups to long-range configurations. SRP: $169, short handguard; $199, long handguard. Booth #71153 wooxstore.com

6 BERGARA BTI30 SUPPRESSOR

The BTi30 is purpose-built for .30-caliber shooters who demand precision, reliability, and adaptability. Featuring swappable vented or sealed end caps, a HUB-compatible mounting system, and external fluting for enhanced cooling, the BTi30 delivers consistent performance across multiple platforms. Each unit receives a premium C-Series Cerakote finish and is available in Graphite Black, Tactical Grey, or Flat Dark Earth, to ensure lasting protection and refined appearance.

Booth #12219 bpioutdoors.com

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CHILDSAFE ® FIREARM SAFETY PROGRAM.

Because of your generous contributions, Project ChildSafe continues to reach millions of gun owners and their families with vital gun safety education—and helps prevent firearm accidents, suicides and theft. Everyone wins when firearm misuse is prevented. Thank

NEWPRODUCTS

IRAYUSA ACE-S60R

8 UMAREX NITROAIR KOMPLETE NCR

The NitroAir Komplete Nitrogen Cartridge Air Rifle features a revolutionary disposable high-pressure nitrogen-cartridge system. The .22-caliber PCP air rifle sends 11.9-grain pellets downrange at 975 fps, generating 25 foot-pounds of energy at the muzzle. It comes with two 10-round removable magazines and a 4x32mm scope and rings ready to mount on the rifle’s Picatinny rail. It also has M-LOK slots on the bottom of the forearm so users can add an accessory rail and a bi-pod. SRP: $219.99. Booth #12469 umarexusa.com

The ACE-60R thermal weapon sight with ocular magnifier is built around the idea of combining user-requested features in a streamlined optic that balances advanced capability with ease-of-use in the field. Designed to feel like a traditional day optic, the ACE is compatible with bolt-action or semi-automatic rifles using standard 30mm mounts and rings. The combination of an internal USB-C charging battery and a removable 18650-style rechargeable battery allows users to hot-swap batteries in the field to run indefinitely.

A 1-3x ocular magnifier provides optical magnification of the 2560×2560 round AMOLED display inside the eyepiece. The Vision+ system pairs this high-resolution display with a 15 mK NETD sensor for an incredibly detailed and precise image. The 1,300-yard-capable laser rangefinder on the ACE is integrated directly into the 50mm germanium objective lens. In addition to streamlining the body design and reducing bulk, this allows for improved horizontal alignment of the infrared laser with the viewing system. SRP: $7,999. Booth #70131 irayusa.com 7