Smith & Wesson® continues its legacy of innovation with two new additions to the M&P® lineup, engineered for shooters who demand uncompromising performance. These pistols are designed to deliver superior control, precision, and speed— whether on the range or in competition.
Visit us at Booth #11618.
Unique ergonomics specifically designed for F-Class demands.
True 8x zoom with uncompromised optical performance across the entire adjustment range.
VISIONFLEX – revolutionary optical design with a 64% wider field of view* and a remarkably generous eyebox.
K864 K1050
DISTANCE 600m 40x
* Based on the comparison to K1050 at 40x.
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ADVERTISING
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Smith & Wesson ® continues its legacy of innovation with two new additions to the M&P ® lineup, engineered for shooters who demand uncompromising performance. These pistols are designed to deliver superior control, precision, and speed— whether on the range or in competition.
Built on a full-size stainless steel Armornite ® frame, the M&P9 Metal HD is a powerhouse of durability and refinement. Its heavy-duty construction reduces felt recoil and ensures faster follow-up shots, giving shooters an upgraded experience every time they pull the trigger. A 5-inch stainless steel barrel, paired with a stainless Armornite slide, provides exceptional strength and corrosion resistance.
Enhanced ergonomics come through aggressive slide and frame texturing for ultimate control, while the flat-faced trigger and metal overtravel stop deliver a crisp, consistent break. Night Fision ® night sights and a ClearSight cut optimize visibility, and the M&P ® C.O.R.E. optics mount system ensures seamless integration for today’s most popular red dots. Every detail—from vertical serrations to the additional frame texture—reflects Smith & Wesson’s commitment to precision and shooter confidence.
For those who live for the podium, the M&P ® 2.0 Competitor ® HD sets a new standard in competition-ready performance. Featuring a spiral-fluted stainless steel barrel and slide lightening cuts, this pistol is engineered for speed and balance. The heavy-duty stainless frame minimizes recoil, while the extended magazine release and external magwell enable lightning-fast reloads.
HI-VIZ ® Litewave H3 ® Tritium/Litepipe sights provide rapid target acquisition, and the included four 17-round magazines ensure you’re ready for any stage. With aggressive texturing, vertical serrations, and the M&P ® C.O.R.E. optics system, the Competitor HD is a complete package for serious competitors who demand precision and control.
Both models embody Smith & Wesson’s relentless pursuit of excellence—combining rugged durability with modern enhancements for shooters who refuse to compromise. Visit us at SHOT Show to see how these new M&P ® pistols redefine performance.
Booth #12427 smith-wesson.com
It is my great pleasure to welcome you to the 48th annual SHOT Show. This week at The Venetian Expo and Caesars Forum, you’ll have the opportunity to meet with more than 2,700 companies ready and eager to do business with you. On behalf of NSSF—the Firearm Industry Trade Association and owner of the SHOT Show—I want to personally thank you for being here and contributing to the show’s success. Your attendance supports NSSF’s critical work to advocate, educate, and communicate on behalf of the entire firearm industry.
The strength of our industry will be on full display this week. Coming together as manufacturers, wholesalers, retail buyers, importers, publishers, and non-profit organizations, the passion we have for the Second Amendment, shooting sports, hunting, and real firearm safety solutions unites all of us.
Even in softer markets—like the one we’re experiencing now—there are opportunities for new business. Your investment and attendance here in Las Vegas this week will put you in the pole position to win the season ahead. Not only are there thousands of new products on display across the SHOT Show, but there are also further connections to be made at the two-day Supplier Showcase, nightly networking events (Tuesday, Wednesday, and Thursday [5:30 p.m. to 6:30 p.m.] at the Great Outdoors Plaza at Caesars Forum), and SHOT University presentations.
2026 is a special year for both SAAMI and NSSF. This year, SAAMI (the Sporting Arms and Ammunition Manufacturers’ Institute) celebrates its centennial. Founded at the request of the federal government in 1926, SAAMI has been the undisputed leader in its mission to create and publish technical, performance, and safety standards for firearms, ammunition, suppressors, and their components. It also provides regulatory and logistics guidance and represents industry-specific interests at the United Nations and elsewhere. Here in 2026, I’m proud to say SAAMI has delivered on its goals and continues to elevate safety standards across the industry.
Recognizing there was a need for a public-facing organization to promote, protect, and preserve hunting and the shooting sports, SAAMI was influential in founding NSSF in 1961–65 years ago. Today, NSSF has more tools at its disposal than ever before to grow interest in hunting and the shooting sports. Ultimately, this endeavor drives interest and customers to your brand or storefront.
Over the past year, NSSF has been very successful with its consumer-facing efforts, including its LetsGoShooting.org and LetsGoHunting.org websites and social media channels. These programs achieved record engagement in 2025, and they’re going to continue growing in 2026. From introductory tips to insights on sporting clays or information on the top-rated mobile apps to sharpen skills, LetsGoShooting has resources for new and experienced shooters alike. LetsGoHunting is a powerful hub of information for hunters looking to hunt new game, learn more about apprenticeship, to stay up to date on hunting laws and regulations, and more.
If your organization or company wants to join in NSSF’s efforts to encourage responsible mentorship in local communities through our +ONE initiative, let us know. We’d love to work with your organization to grow the shooting sports and hunting. As the saying goes, “a rising tide lifts all boats.”
I’m proud of NSSF’s strong track record of providing a variety of programs and services designed to amplify your business and advance our industry’s best interests on Capitol Hill and in state capitals across the U.S. Last year, Don’t Lie for the Other Guy (DontLie.org) celebrated its 25th anniversary. The partnerships this program—along with other NSSF-led efforts, like Project ChildSafe—have fostered over the years are vital. Today, I can assure you the NSSF team is as passionate as ever to make a difference for our industry.
This is my 27th SHOT Show, and seventh representing NSSF. There’s nothing like having the entire industry together under one roof. Take advantage of the unlimited possibilities in front of you this week. Win each day and win the week to position yourself for the winner’s circle in the year ahead.
Here’s to another excellent show!
Joe Bartozzi NSSF President and CEO
What started with a single sporting clay event 27 years ago to help critically ill children and their families, the Kids & Clays Foundation has grown into a leading national organization benefiting hundreds of thousands of families each year. In 2025, it again reached $5 million from 46 events for the second year in a row.
The Kids & Clays Foundation supports a national series of clay shooting events and one fishing tournament with proceeds benefiting participating Ronald McDonald House Chapters (RMHC). Ronald McDonald Houses provide housing and other help to critically ill children and their families from coast to coast.
The National Shooting Sports Foundation (NSSF) has been a key sponsor and advocate of the Kids & Clays Foundation since its inception in 1999. NSSF is a Kids & Clays National Sponsor in addition to being the leading sponsor of events in Connecticut, New York, and across the country.
“When you support Kids & Clays, you are helping children and their families at a time when they need it the most,” says Chris Dolnack, NSSF senior vice-president and CMO. “This is simply a cause we must support and encourage all companies to get involved. Every dollar donated to Kids & Clays, whether it be cash or product, makes a great difference in the lives of many. I’d encourage all our outdoor partners to support this organization called the ‘shining star’ of our industry.”
Founded in 1999 by McDonald owner-operators Glenn and Kathy Lubeznik from Michigan City, Indiana, the first Kids & Clays Foundation/RMHC event raised $15,800 for Chicagoland & Northwest Indiana RMHC. In 2025, the Kids & Clays Foundation series of events grew to 46 in 23 states and has raised more than $45 million to date to help critically ill children and their families.
“Kids & Clays success and support of Ronald McDonald Houses is made possible by the incredible help of many key companies and individuals within our outdoor community,” says Jason Nash, Federal Ammunition vice-president of marketing and president of Kids & Clays. “Our events are proof about how shooting enthusiasts are making a large difference in the lives of families from coast to coast. We can’t thank our partners in the outdoor community enough.”
Kids & Clays also relies heavily on sponsors from restaurant suppliers to McDonalds Corporation and other non-outdoor companies to fulfill its mission. Sponsors at SHOT Show include Baron Engraving (Booth #12801), Browning (Booth #10938), Federal Ammunition (Booth #10521), Mossberg (Booth #12832), Ruger (Booth #72327), Savage (Booth #12821), and Winchester (Booth #11828). kidsandclays.com
↑ Kids & Clays has used sporting clay shooting events to raise more than $45 million to aid critically ill children and their families.
Made to pair with the claw mount, the UTG Pro M-LOK® Light Mount is the no-frills M-LOK® compatible light mount for MP5® pattern pistols and rifles, including the MP5SD. Whether fully modernizing or keeping it classic, the light mount securely attaches to the front sight without interfering with handguards.
Durable one-piece steel constructed charging handle. Provides just the right amount of additional length and grip texturing for improved manipulation. Pairs well with our Monolithic handguards or works great standalone.
Further modernizing the iconic platform, the muchrequested SD Monolithic features an extended-length cylindrical forend compatible with K suppressors and up. Its two-inch inner diameter provides the necessary clearance most suppressors will require or in addition to running a suppressor cover or with M-LOK® accessories installed.
Mirroring the monolithic handguard with its extended Picatinny rail, machined cutout for serial number identification, and its tried-and true patented mounting interface, the UTG Pro claw mount is now also compatible with large-platform models, such as the G3/91, when reversely mounted.
Laser Ammo is the original “Shoot Anytime, Anywhere” company, known for the high-quality SureStrike laser training cartridge and the Smokeless Range Shooting Simulator. Established in 2009, Laser Ammo is owned and operated by Israeli and U.S. military and law enforcement veterans who are dedicated to providing serious training to serious people. As the worldwide leader of laser-based firearms products, the company teaches any level of shooter how to improve their shooting accuracy and skills. Its advanced training technology and high-quality products serve military units, law enforcement agencies, and firearms instructors, as well as many private firearms owners and dealers worldwide. Its R&D offices are in Israel, with support located in Texas. Operation and sales team members are located in the USA and in Europe.
Recently, the company introduced the innovative Flash Bolt, a drop-in bolt replacement for a standard AR-style rifle platform; it’s ideal for any level of shooter seeking high-quality laser-based dry-fire training. With Laser Ammo’s Flash Bolt, shooters can build shooting skills anytime, anywhere, without the need for live ammunition.
By simply replacing the original AR bolt with the Flash Bolt, shooters can train with the exact grips, sights, weight, and personal customizations of their rifle without the need to cycle the charging handle for repeated shots. This familiarity helps build muscle memory, with accuracy and timing feedback further enhancing training. It is fully adjustable, allowing shooters to increase proficiency with sight acquisition, trigger control, transitions, and accuracy.
“The Flash Bolt represents a true leap forward in dry-fire training, giving shooters the tools they need to improve performance,” says Kristen Wilson Day, Laser Ammo’s marketing manager. “We’ve seen great results with the Flash Bolt among shooters of all skill levels, and it has been rewarding watching our mission with this product take shape—allowing users to train safely, effectively, and confidently with their own rifles.”
The Flash Bolt is compatible with AR platforms chambered in a variety of calibers, including 9mm, .223/5.56, and 300 AAC Blackout. There is an an optional adapter for .308/7.62 that allows quality laser training for PCC competitors and high-end hunters. In addition, the Flash Bolt is available in both red or infrared laser options, for training with all different targets, simulators, and other software on the market, and it does not require an electric magazine, allowing for users to train on magazine changes.
An adjustable trigger with a set of shims enables users to customize the trigger pull and reset sensitivity to their preference. This feature allows competitive shooters to shoot extremely fast with a very light trigger. Finally, it works flawlessly with Laser Ammo’s reactive targets and the Smokeless Range to provide a comprehensive training experience. SRP: $229.95.
Booth #14042 laserammo.com
↑ Flash Bolt, a drop-in bolt replacement for a standard AR-style rifle platform, allows shooters to experience dry-fire training.
350 FPS / 238 MPH
Rapid Response Trigger™ pierces CO2 on first shot
Set Torque Seal tech prevents over-tightening of CO2
Holds 6 patented high impact Core Defense rounds
Integrity. Family. Tradition. Drive. These are the principles that for over 180 years have driven Sports South through five generations of Dickson family leadership with one sole focus—distribution. In 1841, two Welsh immigrants opened an apothecary shop in the rural township of Shreveport, Louisiana. In its earliest days, the business supplied firearms and ammunition to pioneering farmers, soldiers, and lawmen. Early ads from the 1800s document the fledgling company selling muzzleloaders, shotguns, and pistols, along with everything else the pioneer was likely to need to survive in a frontier town: quinine to fight malaria, mustard to make plasters, and ammunition to fight varmints, scoundrels, and scalawags.
Today the family tradition continues with two distribution companies; Sports South, LLC, represents the sporting goods industry and Morris & Dickson Co., LLC, represents the pharmaceutical industry. Every day, Sports South meets the challenges set forth by its founding fathers by providing the right product to the right place at the right time.
As the country’s oldest and largest distributor of firearms, ammunition, and accessories, Sports South maintains its leadership position through the relentless pursuit of new ideas and new thinking in order to drive long-term success and growth. With the nation’s largest concentration of shooting sports inventory from all the leading manufacturers under one roof, Sports South can deliver unmatched distribution services to its customers.
Sports South is a family company, and these values permeate its culture to all its employees and its customers. Hard work, education, and hands-on involvement, along with the assured well-being and livelihood of hundreds of employees, reinforce the company's dedication to its origin. Booth #12070 theshootingwarehouse.com
Come
Introducing our Streamer series suppressors: the Streamer, Compact Streamer and Micro Streamer Each built upon our patented FLOW-IQ™ technology, a gas-rotation system that uses no baffles for less backpressure, superior cooling, and field-serviceable components. Available in 9mm, 7.62 & 5.56 variants.
technology instantly prices used firearms from a single photo—including condition, market value, and descriptions—in seconds.
Although new firearms deliver razor-thin margins of around 12 percent, savvy retailers know the real money is in used guns, where profit margins can reach up to 54 percent. The challenge? Accurate, confident pricing that maximizes both turnover and profit.
Most retailers rely on outdated blue books, gut instincts, or time-consuming online research to price used inventory. This leads to two costly problems: underpricing (leaving money on the table) or overpricing (slow-moving inventory that ties up cash flow). With used guns having no fixed wholesale cost, every pricing decision directly impacts your bottom line.
Bravo Store Systems’ new AI Estimator tool changes everything. Simply photograph any used firearm, and within seconds receive a condition assessment (AI analyzes wear patterns, finish quality, and mechanical condition with trained precision), market-based pricing (real-time valuation based on current market data, not outdated reference books), professional descriptions (automatically generated product descriptions highlighting key selling points, sent directly to your point of sale), and confidence scoring (know exactly how reliable each appraisal is).
Early users report faster inventory decisions and improved confidence in their pricing strategies. The technology removes the guesswork from used gun acquisitions, helping retailers make more informed buying and pricing decisions.
This isn't just a pricing tool; it’s part of Bravo Store Systems’ purpose-built retail solution. Unlike competitors who cobble together separate systems for ATF compliance, inventory management, and point of sale, Bravo builds everything from the ground up as one unified platform. When ATF auditors come calling or systems break down, you work with one team that understands your entire operation. No finger pointing between vendors. No compliance gaps between systems. No risking your FFL over disconnected solutions.
In an industry where regulatory compliance can make or break your livelihood, you can't afford to trust your business to a patchwork of different vendors and systems. One missed sync between your inventory and compliance systems could cost you your license. Bravo's unified platform e nsures your AI pricing, inventory tracking, and ATF reporting all work together seamlessly because they were designed together.
In an industry where new gun sales face increasing pressure, used firearms represent your best profit opportunity. But only if you can price them right, move them fast, and maximize every margin dollar.
Bravo Store Systems has been serving independent retailers with purposebuilt software solutions designed specifically for the firearms industry. The Bravo team understands the unique challenges of running an FFL business— from complex ATF regulations to the nuances of used gun pricing. That's why Bravo doesn’t just build software; it builds partnerships with retailers who need technology that actually works for their business, not against it. The future of profitable used gun retail is here. And it starts with a photo. Booth #72246 bravostoresystems.comans
Born from American ingenuity and built for today’s battlefield, the Black Widow™ is a symbol of U.S. strength, innovation, and resilience. Designed and manufactured in the USA, it delivers short-range reconnaissance capabilities to the U.S. Army and coalition partners worldwide. By providing real-time, actionable intelligence, the Black Widow™ helps protect soldiers and enhance mission success.
LEARN MORE :
The idea was to create a campaign to amplify the message of securely storing guns and to deliver a sticky reminder— “Make Sure It’s Secure”—about preventing unwanted access to firearms.
And so Gun Storage Check Week was born as a program of NSSF, The Firearm Industry Trade Association. Since launching in 2024, Gun Storage Check Week has been embraced nationwide, with its message of “Make Sure It’s Secure” reaching millions of gun owners.
“NSSF and Gun Storage Check Week are not advocating a one-size-fits-all firearm storage practice,” says Joe Bartozzi, NSSF President and CEO. “We’re saying, consider your storage—check on it— and see if it’s doing the job of keeping your guns out of unauthorized hands. There are lots of storage devices out there—lock boxes, gun safes for homes and vehicles, gun locks, lockable gun cases—that can meet a person’s security needs. And some provide quick access, if that’s important to you.
“Periodically, it’s a good thing to check on how we store our guns. Your home environment may have changed in recent years. Maybe you’ve acquired more firearms; maybe there are toddlers or teens to be concerned about or older people now part of your family that shouldn’t have access to firearms. Maybe it’s time for a different storage device, or devices, to keep your home safe. Or maybe your check reveals you’ve got secure storage covered, which is great.”
Gun Storage Check Week is observed twice a year—from June 1-7 during National Safety Month and September 1-7 during National Suicide Prevention Month. Its purpose is to help reduce firearm accidents, suicides, and thefts.
Firearm industry companies, affiliated organizations, and law enforcement partners with NSSF’s Project ChildSafe program have used their considerable reach to help NSSF establish the campaign and deliver the “Check your storage/Make Sure It’s Secure” reminder. NSSF provides social media posts, print ads, audio public service announcements, and other graphics in the promotional toolkit at GunStorageCheck.org to help get the word out.
NSSF’s 2025 June and September campaigns included digital billboard advertising in more than 30 large and small metro areas, extensive social media advertising and digital audio PSAs on podcasts and radio shows to reach gun owners, totaling more than 25 million ad impressions. These campaigns also let non-gun owners know that the industry is working hard to reduce the misuse of firearms.
Gun Storage Check Week adds to NSSF’s efforts to build awareness of how anyone, without any special training, can help prevent suicide. To begin with, it’s important to know that suicide is preventable—that it’s not inevitable, a common misconception.
Everyone goes through difficult periods in life, and too often we’re reluctant to talk about mental health struggles or seek treatment for them. NSSF is saying it’s okay to ask for help. NSSF encourages knowing about warning signs like depression, substance/alcohol abuse and significant mood changes, how to have a “brave conversation” with someone you’re concerned about, knowing the 988 Suicide & Crisis Lifeline, and understanding the necessity of preventing access to firearms by someone who’s struggling.
Consider, too, that the decision to take one’s life is often made in 60 minutes or less. Although firearms don’t cause suicide, an attempt with a firearm is fatal 90 percent of the time. If during a crisis access to firearms is prevented, it’s unlikely a substitute means will be sought, but if one is, the person is more likely to survive an attempt. Of those who survive an attempt, only about 10 percent later die by suicide.
Interruption of access allows time for immediate thoughts of suicide to pass and for a person to get the care they deserve. With that in mind, it’s easy to see why secure storage is a lifesaving action.
If it’s the gun owner who is at risk of suicide, have a family member or friend hold the key or combination to a locking device. Or have a friend or firearm retailer temporarily hold firearms for them— after consulting your state firearm transfer laws— until they are better. With 58 percent of firearmrelated fatalities being suicide deaths and 74 percent
By Bill Brassard
of veteran suicides involving a firearm, the firearm community can do its part to help save lives. And it can be accomplished without losing the right to own firearms.
In addition to Gun Storage Check Week, NSSF addresses suicide prevention with programs like “Have a Brave Conversation” that provide a free suicide prevention toolkit to firearm retailers and shooting ranges. And through the website BraveConversation.org. NSSF maintains partnerships with the American Foundation for Suicide Prevention and U.S. Dept. of Veterans Affairs. With its unassailable dedication to protecting Second Amendment rights, NSSF can overcome resistance by gun owners to learning about suicide and firearms that other groups encounter.
Gun Storage Check Week was inspired by conversations at VA-NSSF Roundtables that brought together representatives from the firearm industry, the VA, suicide prevention organizations, and mental health experts to explore how industry and gun owners could help broadly expand education about suicide prevention.
NSSF has also developed a 988 hangtag for gun locks, a suicide prevention information card for manufacturers to include with products, and “Make Sure It’s Secure” stickers for safety device manufacturers and consumers.
The most far-reaching campaign, however, is Gun Storage Check Week, which carves out two weeks each year to remind gun owners to simply check on their storage practices to reveal whether they are up to the job of preventing unwanted access. Sometimes all it takes is a mantra like “Make Sure It’s Secure” to inspire lifesaving changes to storage habits.
GunStorageCheck.org
BraveConversation.org
NSSF.org/safety/suicide-prevention
ProjectChildSafe.org
QR code to suicide prevention fact sheet: https://www.nssf.org/download/suicideprevention-asset-resourcelist/?wpdmdl=52240
Since 1876, Fiocchi has crafted ammunition with the same Italian precision and pride that shaped our first cartridges in Lecco, Italy. Our story is one of family, innovation, and an unwavering commitment to quality. The Fiocchi history is long, but our vision is always forward - driving new technologies, new possibilities, and a new era of excellence.
Yesterday’s craftsmanship inspires tomorrow’s innovation and every Fiocchi round carries that legacy forward.
Performance That Stands the Test of Time
By Slaton L. White
Line extensions are an important component of a manufacturer’s product mix.
There’s no question that new products are the driving force in this industry; they garner the most attention in the media, and they attract customers to retail outlets. But the industry has a helpful strategy up its sleeve to help keep retailers and consumers coming back for more—line extensions. Line extensions are add-ons to existing product lines. One important aspect of line extensions is they allow a manufacturer to update a product line with ideal timing—and often without a massive investment in R&D.
“Line extensions are very important to us,” says Dan Compton, Federal’s shotshell and rimfire product director. “The R&D investment in a line extension will vary greatly depending on what it is. For rimfire, most line extensions are additions to a product line that add a new bullet option (typically grain weight) or a cartridge, like adding .22 LR to our HammerDown product line designed for hunting with lever-action rifles, which first launched in just several centerfire cartridges only, and now has a rimfire option. For shotshell, most line extensions are additions to a product line that add a new payload weight, velocity, hull size, shot size, or gauge. Adding a new packaging option, like a new bulk pack option, is also considered a line extension.”
In essence, line extensions help a manufacturer strategically build on its offerings. Here, Compton cites the company’s approach with Federal Premium Ultra Steel. “In the first year [2024], we only released 3-inch 12- and 20-gauge loads. This represents a majority of what we know hunters prefer. In year two [2025], we added 3.5-inch 12- and 10-gauge loads to the family. Going forward, we will continue to add additional shotshell loads to round out the product line based on the evolving needs of our customers.”
Compton notes that the company could have launched 3.5-inch 12and 10-gauge loads in the first year of Ultra Steel, but it wanted to first see how the initial product was received. That allowed Compton and his team to use the time and resources to focus on other product offerings for that calendar year.
As beneficial as line extensions are, they aren’t automatic home runs. Occasionally, consumers won’t accept the extension. “There is always a risk of wasted time and cost if the extension isn’t truly needed,” says Mike Holm, Federal’s centerfire rifle product director. “If you make an addition to the product line too soon, you can make older, yet still great products seem outdated. Also, consumers may love the product as is, and now you have given them an excuse to evaluate other products.”
To Holm, the value of a line extension is an ability to “build on a lineup to stay current with consumer needs in a given product line or usage category. Doing so also allows us to evolve a current product line in order to elevate its performance, thus making it new again.”
For example, Federal’s line extensions of Gold Medal Berger in 6mm ARC and Terminal Ascent in 300 RUM in 2025 played to those cartridges being in hot demand by hunters and shooters.
And though line extensions typically don’t command a large R&D budget, cost factors have to be considered. “A new bullet caliber within a current bullet product line can be a pretty straightforward development or very complex and time-consuming,” he says. For example, Federal’s line extensions of Hydra-Shok Deep in .32 H&R and .45 Colt
each have their own bullets that needed to be designed and built from the ground up.
In the shotgun arena, a new gauge may take a lot of R&D time. “It depends on how close it is to other products we do today,” says Compton. “New wads always take time to develop, test, and industrialize.” For example, it was not that simple to convert Federal’s Podium Wad in their High Over All competition target loads when they added 20-gauge line extensions.
According to Compton, go/no-go decisions “are driven by our product line managers in their respective categories. They will look at volume, potential revenue, and brand importance. If it looks good to us, we will put it on our product roadmaps and the engineering team will work from that. The roadmap will dictate the year in which we are looking to launch the product and gives them timing to prioritize resources.” Booth #11828 federalpremium.com
For firearms manufacturers, thermal management, durability, and weight are crucial factors in overall barrel performance. Composite Heat Release technology uses a patent-pending combination of ceramic and carbon fiber reinforced composite materials, which are custom formulated and applied to manufacturer-supplied barrel blanks. The end result: barrels that weigh less, heat slower, and cool faster than traditional steel or carbon-wrapped steel barrels.
At Avient, we don’t make barrels, we make your barrels better.
Curious about Composite Heat Release? Find out more at avient.com/shooting-sports or call 1.844.4AVIENT.
Retailers that have in-house ranges (or access to an offsite range) have a competitive advantage over operations that lack such a feature. Having access to a range allows your customers to do a test drive of a prospective firearm, thus increasing the chances of a sale—and even an upgrade. Mobile Range Technologies, based in Henrietta, Texas, offers a series of modular firing ranges and mobile trailer firing ranges focused on design, development, and technology while integrating technology innovations driving low total ownership cost and value for your investment.
“MRT ranges are offered in mobile, modular, and panel styles to fit your shooting application or facility,” says sales representative John Ater. “All are configured to run on standard 50–100-amp single-phase power, but each offers unbelievably efficient HEPA air-recirculating filtration, complete with A/C and heat. They’re also insulated with one inch of drywall to reduce exterior noise and include two inches of acoustic foam on the ceiling from the firing line forward to dampen sound inside the range.”
“Regardless of how many firing lanes your MRT is configured for, your shooters will enjoy the experience in maximum comfort—with ample room for reloading on shooter shelves, top-quality hard-rail target-retrieval systems with state-of-the-art control pads, bright LED lighting, and durable rubber flooring in all mobile and modular ranges. When you want the rugged dependability of a MRT range, but long for portability, this is your range.”
One example of MRT’s mobile ranges is the Road Runner, a 40-foot mobile shooting range built inside of a single use (one-trip) high-cube container set on a standard chassis trailer. It offers an impressive lineup of applications, including training, corporate events, or parties, but is economical enough for personal use.
Using only a 50-amp single-phase power hookup (like a typical RV), the Road Runner can even be run in remote locations on a generator to literally become a self-contained shooting range that can be set up virtually anywhere. The standard Road Runner is configured as a two-lane seven-yard pistol shooting range, but it can be upgraded to a rifle shooting range. Options include a generator and a turning target retrieval system. Another example is the Road King. Built inside of a 53-foot dry van trailer, it offers the highest level of on-demand portability.
“Owners of MRT ranges will appreciate the security and low maintenance,” Ater says. “With a Simplex push-button lock for secure access, you can rest assured your range stays locked and secure when not in use.”
Ater also notes the company’s mobile ranges are easy to clean, as they feature paintable interior surfaces all the way up to the firing line. “With spacious stalls, center-rail target retrieval systems, LED lighting, and rubber flooring, you'll shoot in comfort and focus on what matters most: getting shots on target.” Booth #11885 mrtrange.com
Silent Steel USA, a leader in next-generation sound suppression technology, is launching its Streamer Series: the Streamer, Compact Streamer, and Micro Streamer. These new suppressors utilize Silent Steel USA’s patented gas-rotation system, replacing traditional baffles with advanced Flow-IQ technology. This design minimizes back pressure, improves cooling, and provides the unique advantage of user serviceability, ensuring longer suppressor life and more consistent performance across shooting platforms.
“From day one, our mission at Silent Steel USA has been to engineer suppressors that shooters can trust in every environment,” says Joe Shaffer, CEO and founder of Silent Steel USA. “The Streamer line delivers on that promise with industry-leading modularity, durability, and sound performance—whether you’re running a compact platform or a full-size rifle.”
The Streamer series provides options for users who prioritize maximum suppression, compact mobility, or a balance of the two. Whether equipping an SBR, PDW, or full-size rifle, customers can choose the Streamer model that fits without sacrificing FLOW-IQ performance.
“At Silent Steel USA, every suppressor makes use of what we call ‘The Science of Silence,’ where innovation, craftsmanship, and uncompromising performance come together to define our brand,” Shaffer says.
As the independent U.S. extension of a leading Finnish brand, Silent Steel USA was founded to bring proven European suppressor innovation stateside.
Renowned across Europe for exceptional design and manufacturing precision, Silent Steel has earned a reputation for performance and reliability. The U.S. team continues the legacy with a focus on advancing suppressor technology to meet the unique demands of the American military, law enforcement, and civilian shooters.
“With the launch of FLOW-IQ technology, Silent Steel USA continues its commitment to pushing the boundaries of suppressor engineering and delivering solutions that meet the evolving demands of today’s shooters,” says Shaffer. “This advancement marks a major step forward not just for the Streamer family, but for the future of suppression, bringing greater control, less maintenance, and unmatched consistency to every shot. Silent Steel USA remains dedicated to empowering shooters with products that elevate performance, enhance safety, and redefine what’s possible in modern suppressor design.” Booth #11849 silentsteelusa.com
It’s no secret that over the past few years millions of women have embraced handgun ownership. These new gun owners often cite personal protection as a major reason in their decision to purchase a firearm. And many of these owners are equipping their new guns with optics, often red dots or lasers. But Kellie Brunn, CEO of XS Sights, a major manufacturer of front-sight-focus tritium night sights, says their products should be in the mix, too.
Front-sight focus is the act of aligning the front sight with the target and maintaining a sharp focus on the front sight while shooting. The importance of front-sight focus cannot be overstated, especially in defensive and high-stress shooting situations where the shooter’s adrenaline can cause them to lose focus and accuracy. But front-sight focus provides a clear reference point that can help mitigate this and ensure more accurate shot placement. It can also reduce reaction time, as focusing on the front sight allows you to quickly acquire your target and make accurate shots without wasting time. This is especially important in defensive situations where time is of the essence.
“XS Sights offers three handgun sight-alignment systems that cater to different shooting styles and scenarios,” Brunn says. “Our Express Sights, such as the DXT2, feature a shallow V rear sight and a Big Dot front sight. To achieve proper sight alignment, place the Big Dot on your target and position it over the line, creating a clear ‘dot-the-i’ sight picture. Notch & Post, such as the R3D 2.0, is a classic design with four-corner alignment that provides a reliable and consistent sight picture. The Figure 8, such as the F8 Night Sight, is an innovative design where the front and rear sight together make a figure 8. This alignment system improves sight acquisition and accuracy in low-light conditions. Whether for self defense or sport shooting, XS Sights has a sight alignment system that can help you achieve your goals.”
The choice of a particular sight depends on individual preference and usage, but Brunn likes to point out the advantages that XS Night Sights have over red dots. “First, XS Night Sights utilize a combination of a photoluminescent dot and tritium to produce a glowing effect, enabling shooters to acquire targets quickly and accurately in any lighting situation. Red-dot sights, on the other hand, require a power source or battery to function.
“Second, Night Sights do not require complex adjustments or calibration, providing an intuitive aiming experience straight out of the box. This allows shooters to focus on their target without worrying about adjusting the sight.
“Finally, our night sights are a more affordable option compared to red dots. All in all, night sights provide reliable performance and accuracy at an affordable price, making them an attractive choice for many handgun owners.”
As a family-owned business, XS has always been about exceptional customer service and with millions of new gun owners, that has never been more important. “Behind every XS product is a team that truly cares about the people who use it,” says Brunn. “We’re shooters ourselves, and we pour that passion into making sights that are reliable, intuitive, and backed by the kind of customer service you only get from a family-owned company.” Booth #13624 xssights.com
Thread class is a critical specification that defines how tightly a threaded component fits with its mating part. A Class 3A thread provides a more secure connection—it’s the standard for hex socket set screws. However, the folks at Set Screw & Mfg. Co. have recently observed the misuse of Class 2A threads where a Class 3A is required. This isn’t just a minor detail; it’s a serious quality risk that can compromise the integrity, fit, and function of a mechanical system.
In firearms, archery, and precision equipment, small details separate reliable performance from failure. A 3A thread fits snugly into a 3B hole, providing a close, precise fit with minimal clearance. That tighter tolerance keeps adjustment screws locked in place under recoil, shock, and vibration, ensuring superior alignment and long-term durability. Critical applications include AR-15/M5 lower receiver (nylon tip adjusting screw); iron sight leveling screw; trigger over travel screw; quiver, rest, and sight mounted to a bow; and scope rings, mounts, and bases.
By using 3A threads where they are specified, you're not just following a rule; you're building a stronger, safer, and more reliable product from the ground up.
“At Set Screw & Mfg. Co., we’ve been in this industry since my grandfather supplied gun parts during World War II,” says fastener specialist Heather Walker. “We are ISO 9001:2015 certified, and every order is inspected before it ships. Because in this field—and for our armed forces—‘good enough’ isn’t.”
Founded in 1935 in the basement of Calvin O. Brown’s home, Set Screw & Mfg. Co. is now led by his son Jim Brown from a 30,000-square-
foot manufacturing facility in Elgin, Illinois. With 46 Brown & Sharpe machines, four thread rollers, a full line of tip machines, and nearly 90 years of experience, and fourth generation ownership, the company stocks over 10,000 sizes and styles of set screws ready for immediate shipment in steel, stainless, brass, bronze, aluminum, and specialty materials.
Every detail matters—and the IFI (Industrial Fasteners Institute) standard exists for a reason: If a design calls for a 3A thread, you must use a 3A part. Hex Socket Set Screws are 3A, no exceptions.
To ensure compliance, Set Screw & Mfg. Co. verifies thread class on all nylon and brass tip set screws before every shipment, confirming full 3A IFI conformance. Booth #52534 setscrewmfg.com
Want to shave fractions of an inch off your group and stop blaming the gun? Adjustable sights do that. As the late Tiger McKee once told The Tactical Wire, “Adjustable sights for a handgun have advantages. They normally offer a more defined sight picture, which generally improves accuracy. The ability to adjust the pistol’s point of aim into alignment with the bullet’s point of impact is a plus, especially for target matches and competitive shooting where fractions of an inch make a big difference in your final score.”
Meprolight provides the solution with tritium-enhanced Mepro Tru-Dot Adjustable Pistol Sights, all built for shooters who demand repeatable, tunable accuracy. Rear-sight windage and elevation adjustments let you zero precisely for bullet weight and distance, so your point of aim matches your point of impact. The result: a cleaner sight picture, faster follow-ups, and better scores.
“The Mepro Tru-Dot self-illuminated sight family delivers unyielding performance in any lighting condition,” says Eric Suarez, director of marketing, LE/ MIL/OEM Sales, for Mepro USA LLC. “Utilizing premium Swiss tritium vials, the sights offer continuous illumination, day or night without the need for batteries or switches. Built with rugged steel construction and a snag-free design, Tru-Dot sights are trusted by leading firearm OEMs and are in active duty use by militaries and law enforcement agencies worldwide. Backed by a 12-year illumination warranty, they’re engineered for reliability in the most demanding environments.”
According to Suarez, shooters choose Tru-dot adjustable sights for five reasons. First: precision tuning. Windage and elevation adjustments on the rear sight let you zero in for any load or range. Second: consistent sight picture. Three solid dots give the same reference day or night. There’s no re-training your sight picture every time the sun goes down. Third: faster target acquisition. High-visibility dots speed up instinctive aiming for both stationary and moving targets. Fourth: battle proven gear. Meprolight’s self-illuminated sights are trusted by law enforcement, defense procurement, and OEM partners thanks to rigorous production standards and QA. Fifth: Night capability. Self-illuminating tritium provides instant, reliable aiming in low light without batteries or electronics. Independent tests with marksmen and journeyman shooters have shown an 85 percent improvement in hit efficiency. Prefer a fixed-sight option? Suarez says Mepro Tru-Dot Fixed Sights deliver the same three-dot day/night reference in a robust, fixed package, which makes for an excellent defensive upgrade when you want simplicity and speed. He also notes the company makes Tru-Dot sights for rifles and shotguns. Booth #20039 meprolight.com
The U.S. Army recently awarded a long-term contract to Red Cat for its Black Widow drone, which has been specifically designed to operate in electronic warfare environments.
Red Cat’s smaller, more agile, and cost-effective drones help give American warfighters a tactical edge in precision strike operations.
Jeff Thompson is a serial tech entrepreneur with a long track record of founding and leading companies from startup phase to successful exits and IPOs. His background is in the telecom space, where he founded EdgeNet, a private Internet Service provider (ISP) that was sold to Citadel Broadcasting in 1997. He then cofounded Towerstream, a wireless service provider. With an ongoing passion for innovative technology, he then founded Red Cat, which recently acquired Teal Drones. As one who believes his company is helping to define the future of aerial intelligence, he says the mission of Red Cat is “to provide critical situational awareness and enhance the effectiveness and safety of military and security operations domestically and globally.”
SHOT Daily: What do you see as the biggest challenges facing the industry in the next five years?
Jeff Thompson: A big challenge for both our industry and our nation is aligning rapidly evolving sUAS (small unmanned aircraft system) technology with the government’s traditionally slow ability to equip and train warfighters with the latest and greatest. This is critical in the current geopolitical environment, where the U.S. and its allies must maintain an edge over global adversaries. Our industry must take proactive steps to accelerate this alignment to ensure national security and operational readiness.
With respect to technology-specific challenges, as cyber and electronic warfare continue to evolve, there will be an ongoing cat-and-mouse game with the use of sUAS in defense. The ability to securely and reliably transmit data across the battlefield will remain a cornerstone of mission success, and Red Cat is committed to tackling these challenges head on by continuously innovating and ensuring our technology can operate effectively in contested environments.
SD: What opportunities do you see?
JT: There is immense opportunity to redefine what drones can do for defense applications, especially American-made systems. We’re witnessing a paradigm shift toward smaller, more agile, and cost-effective drones—and ones that warfighters can deploy quickly and easily at the tactical edge for ISR (intelligence, surveillance, and reconnaissance) and precision strike operations.
With the technology itself, the sky’s the limit for innovation and multi-domain system integration. Earlier last year, we launched the Red Cat Futures Initiative, which is an independent, industry-wide consortium of robotics and autonomous systems (RAS) partners that are working to bridge critical gaps and bolster support for our warfighters through open architecture and
Jeff Thompson, CEO, Red Cat Holdings.
interoperability. Working with leaders in UAS hardware and software companies focused on AI/ML (artificial intelligence/machine learning), swarming, FPV (first person view), command and control, and payloads allows us to address critical gaps and develop solutions that directly benefit our warfighters.
SD: When you get up in the morning, what gets you excited about working in the industry?
JT: What excites me the most is the opportunity to lead a company making a real impact on national security. I am surrounded by folks with deep roots in the drone and aerospace industry, many of whom come from a military back ground and understand the needs of warfighters firsthand. Every day, I’m inspired by the potential we have to deliver meaningful solutions that pro tect our soldiers and allies.
Seeing Red Cat evolve from its early days into a company at the forefront of drone technology is a journey I’m deeply proud of. The challenges are significant, but so are the rewards when you see your innovations making a difference on the battlefield.
SD: What spurred your interest in drones, and how did you first conceive and build your early products?
JT: My passion for drones stems from a lifelong interest in technology and innovation. Early in my career, I recognized the opportunity for drones to transform our country’s approach to defense. That vision led me to establish Red Cat, with the goal of creating cutting-edge, Americanmade systems that address the unique needs of warfighters.
From the beginning, our mission has been to push the boundaries of what drones can achieve while maintaining a relentless focus on quality and reliability. This foundation has driven everything we’ve done—from research and development to manufacturing to acquisition. Every decision we make is intentionally designed to advance innovation.
SD: How will you meet the expectations of your customers?
JT: We’re always looking ahead and investing heavily into R&D to stay ahead of customer expectations. As a company focused solely on defense applications, we are able to take the time to truly understand the needs of warfighters in the field and ensure every innovation connects with those needs. The Red Cat Family of Systems, which includes Teal, FlightWave, and a new line of FPV drones, opens up many doors to
Teal drones are part of a family of systems under the Red Cat umbrella.
ensure we can provide systems that meet the needs and expectations of the end user. Quality control and assurance has always been a critical part of our operations, and we are relentless in our mission to not only meet, but exceed expectations for every system we ship.
SD: In a very competitive world, how does Teal Drones stay ahead of the pack?
JT: At Red Cat, we prioritize innovation, speed, and strategic partnerships. Our defense-first focus allows us to channel all our resources into addressing the unique challenges of military operations. We don’t try to be everything to everyone—we strive to be the best in defense.
The Red Cat Futures Initiative is a key differentiator for us, enabling us to lead the charge in developing interoperable and mission-specific solutions. This collaboration positions us to anticipate and meet emerging needs while staying ahead of competitors.
SD: Drone technology seems to be evolving quickly, driven by relentless innovation and accompanying technological breakthroughs. How does Teal take advantage of this?
JT: Teal is built around a Modular Open Systems Approach (MOSA) that allows us to quickly integrate new technologies and partner with
specialized companies to enhance our offerings. Collaboration is central to our strategy. We’re not just trying to do everything ourselves; we’re collaborating with companies that specialize in their niches to push the boundaries of what our drones can achieve. This approach prioritizes our customers and ensures we stay at the top of the market.
SD: As drone technology evolves, do you see its uses spreading beyond how it is currently employed in the military and law enforcement communities?
JT: Absolutely. While our current focus is on defense applications, the technology we develop has the potential to transform other sectors over time. History has shown that innovations initially designed for military use often find applications in commercial markets, and I believe the same will be true for drones.
With our Family of Systems and extensive partner network, we’re enabling a broad range of operational use cases across air, land, sea, and subsea environments. These advancements not only address current defense needs, but also pave the way for future commercial applications, where drones can become indispensable tools in everyday life. Booth #61307 redcat.red
A
strategic pivot by Riton intends to give retailers the tools they need to efficiently sell its products.
In case you haven’t been watching, there have been some big changes at Riton Optics recently. From new products and new markets to a renewed commitment to its retail partners, Riton is finding new ways to find its niche in the increasingly competitive optics market.
Riton has long been known for its tactical optics, but recently, Riton scopes can be found on more and more hunting and shooting rifles.
“Riton’s roots have always been in the tactical arena, but there’s been a steady movement into the hunting side,” says Trent Marsh, marketing director for Riton. “We took what we’ve learned from the tactical side and have applied that to our hunting optics.”
To distinguish itself in a market where wellestablished hunting optics brands have had a loyal following for years, Riton took a novel approach to the hunting optics market.
“We launched eight new products, most of which were designed specifically to fill holes in our offering,” Marsh says. “Our goal was to pack as much versatility into these products as possible and still keep them at a price point most people can afford.”
A prime example of that versatility is Riton’s new 5 Primal 3-18x50 Cross-Over scope. With capped turrets and precision reticles, Riton designed the Cross-Over specifically to fill a need for hunters who are using their rifles for more than just one activity.
“You’re starting to see a lot more hunters who are shooting farther with the improvements in firearm capabilities,” Marsh says. “You’re also seeing more hunters who also shoot at the range, and range shooters who also hunt. We wanted to give them a scope that gave them the versatility to do both.”
When designing the Cross-Over, Riton also focused on the type of hunter and shooter who could take advantage of the new scope’s capabilities.
“We have traditionally focused on hunters in the west, but we’re making a concerted effort to get into the whitetail hunting market and give those hunters additional options in their optics as well,” Marsh says.
The high-power magnifications on the CrossOver feature Riton’s Long-Range Hunter (LRH) Christmas-tree-style reticle, but when the scope is powered down to low magnification for hunting in heavily wooded areas, the reticle becomes a simple duplex, which allows for quick target acquisition. This innovative feature gives hunters and shooters the best of both worlds in one scope.
In addition to the Cross-Over, Riton has also expanded its Primal line of scopes to include the 5 Primal 2-12x44 IR (illuminated reticle) and the 3 Primal 3-15x44 LW (lightweight) as a way to provide consumers with scopes that
give them more options in the field and at the range.
“Optics can be tricky,” Marsh says. “A scope can be used in very different ways by different shooters. Usually that means some part of the performance isn’t maximized. The product team did a great job delivering a product that can be used in a variety of ways without sacrificing any of the performance.”
Versatile options, such as those in the Primal series, also help retailers offer their customers something more than the traditional 3-9x40 scope that adorn so many hunting rifles.
“Our goal is to fill a void that retailers have in their optics case. We want to give them scopes that no one else is making so they can give their customers a wider selection of products, not just more brands,” Marsh says.
Riton’s commitment to its retail partners extends well beyond optics.
“We’ve spent a tremendous amount of time updating our marketing and branding sections of the website,” Marsh says. “We’re putting all our videos, photos, and ad copy on the site. Basically, all the resources retailers need to make selling Riton products easier than ever. It’s all in one place, and everything has been completely organized and categorized so retailers can find anything they need quickly and without any hassle.”
All of the effort at versatility and accessibility, Marsh says, is part of an overarching goal that Riton is extremely focused on achieving.
“We’re really upping our commitment to the retailers,” he says. “We want to be good partners with our retailers. We’re making a strong effort to look at
where we can be a problem-solver for our partners. We want to give them the optics that fill a niche and a product case that makes our brand stand out so it’s easier for their sales people to tell the story.”
And when that story is about making life easier for hunters and shooters to do what they love most, it isn’t a difficult story to tell. Booth #72253 ritonoptics.com
by Eve Flanigan
Given recent economic UNCERTAINTY in the form of inflation and tariffs, retailers should not be surprised that manufacturers in many cases are Relying on line extensions this year.
Over the past year firearm manufacturers have faced robust headwinds created by inflationary pressures and tariffs. As a result, in some cases new models have been put on hold until conditions improve; in others, manufacturers have relied on a tried-and-true formula: line extensions. In this way, a manufacturer can issue a “new” gun without the R&D expense of a whole new model line. Retailers, too, have experienced these heavy seas, and after enduring a year of slower sales many have adopted a “wait-and-see” attitude, hoping for clearer weather in the year to come.
Built entirely with carbon technology through an advanced autoclave curing process that extends from the stock to the barrel, the Premier CIMA Pro achieves an exceptional balance between strength and weight, ensuring rigidity, consistency, and lasting reliability. Premium components, such as the TriggerTech trigger and the newly designed bidirectional muzzle brake, help CIMA PRO deliver precision and control with every shot.
Other features include a sub-MOA guarantee, Cerakote finish over stainless steel, trigger guard with release button, adjustable L.O.P., fluted bolt, and integrated sling swivel mounts. The rifle is available in .223 Rem., 7mm Rem. Mag., 6.5 Creedmoor, .308 Win., 6.5 PRC, .300 Win. Mag., .270 Win., .300 PRC, and 7mm PRC. Booth #12219 bpioutdoors.com
The CVA Endura series is the next generation of muzzleloading performance, purpose-built for hunters who demand long-range accuracy, modern design, and versatility in the field. Both the Endura LRH and Endura Pro are CVA’s first muzzleloaders rated for use with either Blackhorn 209 or specifically recommended modern smokeless rifle powders.
The Endura is outfitted with a tungsten-lined breech plug because of the additional pressures and higher burn rates that the rifle can accommodate. A magnetic bolt face consisting of five magnets helps retain the Variflame adapters, both before and after firing. (Variflame is CVA’s ignition system that uses large-rifle primers that can either be placed on the bolt face or directly on the breech plug.) A large ejection port is specifically designed to deliver enough room to place the Variflame directly on the breech plug or bolt face. It is also large enough to remove the Variflame with or without a magnetic extractor tool.
The barrel is fluted for weight reduction and threaded (to easily attach CVA’s SP muzzle brake, which is sold separately).
Long-range stocks are another feature of this model. The Endura LRH is equipped with a stock that is rigid, adjustable, and well balanced.
The Endura Pro sports a Grayboe Eagle Pro Stock that balances longrange features with a hunter-friendly design. Both the Endura LRH and Endura Pro include nitride and Cerakote treatments on the barreled actions, and both models include premium adjustable triggers that can be adjusted between 2 to 4 pounds. Each model is drilled and tapped for open sights and comes with CVA’s accuracy and satisfaction guarantee.
The Cascade Rimfire is a Spanish-designed bolt-action .22 LR with an 18-inch threaded barrel (1⁄2x28). Each rifle also ships with an installed two-piece Picatinny rail and feeds from a CVA 10-round rotary magazine, compatible with standard 10/22 magazines.
Three models are available. The Cascade Rimfire (base model) features a blued barrel with a color-molded gray stock. SRP: $429. The Cascade Rimfire XT features a fluted barrel with a tungsten Cerakote finish and a painted green stock with black fleck. SRP: $489. The Cascade Rimfire Classic combines traditional styling with performance, featuring a blued barreled action and a standardgrade Turkish walnut stock. SRP: $559. Booth #12219 cva.com
Franchi has built a solid reputation in the bolt-action hunting world with its standout Momentum series. Adding to the several variations of the purpose-driven Momentum rifles is an all-new carbine series called the Momentum Utility Lite Elite, or simply “The M.U.L.E.” Franchi bills this a workhorse of a rifle in the spirit of a go-anywhere, do-anything scout rifle. Offered in .308 Win. and .223 Rem., the new M.U.L.E. is a companion carbine perfectly suited for the truck, UTV, everyday carry around the homestead, and home defense. Sporting a 16.25-inch barrel and dressed in VEIL TAC Black and Graphite Black Cerakote, the M.U.L.E. carries light at a little over 7 pounds and has an overall length of 38.35 inches. The rifle comes with flip-up adjustable sights for those who wish to keep weight down and hosts a threaded muzzle for easy suppressor or muzzle-device adaptation. Magazine capacity is 8+1 for the .308 Win. and 10+1 for the .223 Rem. SRP: $1,549.
Answering consumer demand for today’s hottest new cartridges, Franchi is also adding two new chamberings to its Momentum-series bolt-action rifles. First up, the Momentum Elite (22-inch barrel) and the Momentum Carbine Elite (18-inch barrel) are now chambered for the up-and-coming .400 Legend straightwall cartridge. Aimed at Midwestern hunters hemmed in by cartridge restrictions, these two rifles carry the same premium features and quality construction that defines the Momentum series and are offered in optimally matched camo patterns—Franchi Biome, which favors thick, close-quarter situations, and Franchi Terra, perfect for more open country and tree or box stands. Next, the Momentum Elite Varmint is now available in .22 ARC. The Momentum Elite Varmint, with its 20-inch barrel and 1 MOA accuracy guarantee is the ideal platform for this spicy new round. Available in Franchi Verdant camo. SRP: $959 - $1,299. Booth #13238 franchiusa.com
Ruger’s American Generation II line has a new Patrol model. These bolt-action guns are currently available in three chamberings, including 5.56 NATO, 6mm ARC, and .308 Winchester. Others are in the works, specifically .338 ARC, .300 Win. Mag., and 7mm PRC. The gray splatter synthetic stock is made with desirable features like adjustable length of pull and comb height, sling studs, and a grippy texture. The action and 16.1-inch threaded bull barrel are Cerakoted for stealth and durability. A detachable magazine is included. This rifle makes for a modestly priced choice for hunting or department use. SRP: $729. Booth #72327 ruger.com
Almost everyone appreciates the handiness of a .22 LR rifle, and Savage Arms has delivered more to love in their new RXR22. It’s a semi-auto with a modular twist. Accuracy is built in with a precision button-rifled 16.5-inch barrel with a recessed target crown and threaded muzzle. An integral Picatinny rail and metal sling swivel studs make accessorizing simple. Those who want to make the RXR22 theirs inside and out can opt to switch the drop-in trigger. Want convenience? The RXR22 accepts Ruger 10/22 10-round rotary mags (a stock mag is included). The factory mag holds the bolt open after the last round. Unlike the 10/22, it sports a cleaning port at the rear of the receiver, making maintenance a breeze. The synthetic stock, in FDE or gun metal gray, features a vertical pistol grip with customizable grip holds. With a modest $299 SRP, the RXR22 is bound to find friends young and old.
The Timber Tactical A Series is offered in .22 LR only, while the Timber Tactical B rifles include .22 LR, .22 WMR, and .17 HMR. They are easy on the eyes with green laminate stocks and heavy, spiral-fluted threaded barrels. They accept a 10-round rotary magazine. Range-to-field convenience is enhanced by dual sling studs on the forend. A hand grip and end hook aid in handling. These rifles are made for serious rimfire action. SRP: $599.
Booth #12821
savagearms.com
Turkish gunmaker Spandau Arms is represented in the USA by SDS Arms. Spandau’s latest addition to the rifle category is the RL Bolt Action, currently offered only in .308 Winchester. Built around a Remington 700 short action, the base model RL features a traditional Turkish Walnut and black oxy nitride finish steel. The barrel is 20 inches long with a 1:10 twist. An AICS-style detachable magazine is included. Convenient, premium features include an oversize bolt handle and Picatinny rail on the pre-drilled receiver. Length of pull comes in at 13.97 inches. The RL is easily customizable by the consumer, but many will not find the need to add anything but an optic to make a handy, affordable hunting rifle. SRP: $799.99. Booth #12460 sdsarms.com
The TC73 lever-action rifle, chambered in 9mm, is the first firearm manufactured completely in the USA by the company using only USA-made parts. The rifle boasts high-quality fit and finish, true case coloring, and smooth lines; it also features an improved carrier block design, lightened trigger pull, hardened screws, and fully machined internal parts. A rubber butt pad and white bead front sight with a semi-buckhorn rear sight complete the finishing touches. And for the modern sportsman there is even a 5⁄8x24 threaded barrel. SRP: $1,999. Booth #10550 taylorsfirearms.com
Winchester ® Supreme ® Long Range is purpose-built rifle ammunition for hunting game at even the most extreme ranges. A bullet with a precision drawn, thick-walled jacket for long range terminal performance and match grade accuracy.
+ LONG RANGE FLIGHT STABILITY
Heavy for caliber, extended boattail profile, and heat resistant tip combine for maximum ballistic coefficient
+ DEVASTATING TERMINAL PERFORMANCE
Large-diameter tip ensures positive expansion and maximum energy transfer at even the most extreme distances
+ SUPREME PRECISION
Engineered with next generation bullet assembly equipment to provide industry leading quality and competition level accuracy
+ MATCH GRADE PRIMER
Built to exacting specifications for shot-to-shot consistency
+ BOAT TAIL STAKE
Innovative stake in the boat tail aids in core-jacket retention at all ranges
TriStar offers up a new semi-auto .22 LR, called KR22. It cuts a dashing profile with a black synthetic keyhole stock, enough Picatinny rail to mount any scope, and a prominent, adjustable front sight post with a fiber optic. Handy features abound, including acceptance of 10/22 rotary magazines, an adjustable comb, sling swivel studs, and a reversible bolt. The 18.6-inch barrel is threaded. This well-appointed Turkish rifle is available to authorized TriStar retailers. SRP: $289. Booth #14645
Springfield Armory is launching new longer-barrel Model 2020 Heatseeker variants with 20- and and 22-inch barrels. The Model 2020 Heatseeker—originally launched last year with a 16-inch barrel—is a chassis-based rifle crafted for shooters who demand bolt-action precision and AR-style modularity in one uncompromising, suppressor-ready platform. Featuring a rugged Coyote Brown Cerakote finish, the bolt-action rifles are available in .308 Win. or 6.5 Creedmoor. The .308 Win. version is a 20-inch model; the 6.5 CM versions are offered in either 20- or 22-inch models.
All Heatseekers feature a Sharps Bros. Heatseeker chassis machined from a solid block of 6061-T6 billet aluminum for strength without bulk. The lightweight chassis includes a 14-inch free-float handguard that weighs just 10 ounces. M-LOK slots are located on all four sides of the handguard, with dual QD sling mounts on each side.
In addition, the chassis is designed with AR-style features for maximum modularity. It’s outfitted with a buffer tube extension for mounting AR-pattern stocks and is designed to accept AR-pattern pistol grips. The Model 2020 Heatseeker comes outfitted with a B5 Systems Collapsible Precision Stock (CPS) that is adjustable for both length of pull and cheek height. It also comes with a matching CPS adjustable cheek piece. A B5 Systems P-Grip 23 is also included.
Underpinning the Model 2020 Heatseeker rifles is Springfield’s custom-grade Model 2020 stainless steel action. It features dual locking lugs, a fluted bolt, and EDM raceways. Mated to the action are free-floated, carbon-fiber-wrapped barrels with muzzles threaded 5⁄8x24 and featuring thread-protector muzzle caps.
A TriggerTech Field Trigger, adjustable for a pull weight from 2.5 to 5 pounds, and a metal five-round AICS-pattern magazine round out the package. The result is a family of rifles featuring an impressive 0.75 MOA accuracy guarantee, making them ideal for demanding and serious shooters. SRP: $2,355. Booth #11217 springfield-armory.com
American Tactical, Inc. has a new offering for waterfowl hunters. Their Triple Barrel is just what it sounds like, a 12-gauge breakopen shotgun with three barrels featuring 3.5-inch magnum chambers. Five choke tubes are included. A silver receiver, a 26-inch ribbed blued barrel, and rich walnut furniture lend a traditional appearance that belies its firepower, at least when viewed across the marsh. SRP: $889.95.
On the tactical side of the shotgun house is their Alpha Maxx 410 AR-style pistol. It has an 8.5-inch threaded barrel and a fulllength Picatinny rail along with polymer M-LOK. Flip-up polymer sights are included. The detachable magazine holds five or 15 rounds of .410, subject to consumer choice or legal necessity. In the back is a handy one-point sling on the brace. Total length is 28 inches. It weighs 5.5 pounds. SRP: $649.95. Booth #72405 americantactical.us
One-piece high-strength steel alloy redefines the limit of a rifle hunting cartridge.
The new 7mm Backcountry™ offerings from Remington unleash the full potential of PEAK Alloy Technology™, delivering magnum-class performance from a compact, suppressor-friendly platform. Remington Premier Long Range leads the charge with a high BC and long-distance authority, but hunters can also count on Remington’s trusted Core-Lokt Tipped and Core-Lokt offerings when conditions demand controlled expansion and absolute dependability. However you hunt the high country or backwoods, Remington’s 7mm Backcountry turns remote ridgelines into reachable shot lines.
At Benelli, “AI” means Advanced Impact, a reference to the company’s upgraded barrel that is gracing more models in 2026. The entire Ethos Cordoba line will now feature AI barrels; selected others in the Ethos Sport and Ethos Upland line will also have AI barrels. Some Ethos models will see new sub-gauge chamberings offered. Remarkably, the new barrels and refinement of some components have resulted in a price decrease of up to $300 in some Ethos models. SRP: $3,199-3,399.
Benelli’s Super Black Eagle 3 line, with the company’s Advanced Impact barrels, is adding new features and 28-gauge chambering. The new SBE3 28 gauge accepts 3-inch shells. Across the product line, numerous Cerakote/camo patterns are available for every wetlands or woods pursuit. Features include a larger, cylinder-shaped bolt handle and extended paddle release. SRP: $2,849-3,099.
The classic Montefeltro Silver has also been updated by Benelli for 2026. Its brushed nickel-and-gold accent alloy receivers have new engravings: pheasants on the 12 gauge; quail in a pastoral setting for the 20 gauge. Unchanged is the AA-grade walnut furniture and Easy-Locking Inertia Bolt and Easy-Loading system. The deep-blued gloss barrel is topped by a red-bar front sight. SRP $2,299.
The M4 EXT is the same battle-proven semi-auto M4, but now equipped with more of everything that matters—capacity, adaptability, and speed. Features include a five-position collapsible stock, oversized bolt release, integrated pistol grip, Picatinny rail mount for optics, and 7+1 capacity. Available in three finishes—H2O, FDE, and Multicam Black—the gun relies on Benelli’s trusted Auto-Regulating Gas-Operated (ARGO) system—a dual short-stroke piston design known for cycling clean across all loads, with minimal maintenance and maximum reliability. The shotgun can accommodate 2¾- and 3-inch shotshells. SRP: $2,599. Booth #13238 benelliusa.com
Built for serious hunters who demand maximum reliability in the blind, on the boat, and in the worst weather, the new 12-gauge AX800 Suprema combines breakthrough gas-system technology, championship barrel engineering, and industry-leading recoil mitigation to deliver more effective shots, faster follow-ups, and less maintenance between hunts. Features include the B-LINK Pro Gas System that cycles light target loads and heavy magnums with ease; Steelium Pro Barrels that utilize an extended 17.7-inch forcing cone to deliver tighter, more consistent patterns and greater downrange energy; Kick-Off Pro recoil reduction that reduces felt recoil by up to 70 percent; and a high-tech polymer receiver and adjustable fit system. Also on board: an oversized loading port, bolt handle, bolt release, and enlarged trigger guard for reliable operation in wet, cold, or gloved conditions. Available with 26-, 28-, and 30-inch barrels. SRP: $2,499-$2,599.
The new Beretta A300 Ultima Multicam Patrol is engineered to be ultra-reliable and easy to manipulate. Featuring the classic mechanisms of the venerable A300 platform, this new 12-gauge tactical shotgun is chambered for 3-inch shells and includes enlarged controls, an enhanced loading port, a thinner forend design with multiple M-LOK mounting points, and aggressive texturing to enhance control and comfort while shooting. In addition, this shotgun has a barrel length of 19.1 inches and is available in a 7+1 shot extended magazine tube configuration. An oversized and reversible safety button aids easy manipulation in adverse conditions. SRP: $1,299. Booth #13227 beretta.com
Charles Daly’s family of American-made 12-gauge pump-action firearms is designed for home defense, tactical applications, and rugged utility. Built in the USA, the Honcho pump family delivers dependable firepower and versatile configurations to meet the needs of shooters looking for compact, close-quarters control without compromise. The Honcho Pump Series offers a variety of models that prioritize mobility, reliability, and stopping power. Each firearm features the classic bird’s head grip for improved recoil management and a more natural hold, all in a compact, easy-to-store profile that makes the Honcho Pump family a standout choice for personal protection and defensive readiness.
Each model is designed to accommodate 2.25- and 3-inch shells and has 5+1 capacity. The series includes the Honcho Tactical Pump-Synthetic (black synthetic forearm and bird’s head grip, aluminum receiver, and a steel 14-inch barrel), Tactical Pump-Walnut (walnut forearm and bird’s head grip, aluminum receiver, and steel 14-inch barrel), and Tactical Pump-California Model (black synthetic forearm, bird’s head grip, compliant 18.5-inch barrel, aluminum receiver, and steel barrel). SRP: $362.96-$371.85. Booth #12853 charlesdaly.com
With the Sidelite Series, Dickinson set out to deliver the timeless look and feel of a classic side-by-side upland shotgun, but without the unnecessary weight. The result is a gun that embodies traditional elegance and handling while remaining light and easy to carry afield. Available in 12-, 20-, and 28-gauge, as well as .410, each model has figured walnut stocks, selectable triggers, and quality construction. The 12- and 20-gauge models are available with either extractors or ejectors; the 28-gauge and .410 models have extractors. The 12-gauge Sidelite comes with 28-inch barrels, and the 20, 28, and .410 models come with 26-inch barrels. SRP: $790. Booth #71105 dickinsonarms.com
The 990 Aftershock is a 12-gauge, 3-inch semi-auto version of the 590 Shockwave pump-action shotgun. The full-featured and easy-to-maneuver platform is available with 14.75-inch or 18.5-inch-barrel options as well as a 14.75-inch version equipped with a Crimson Trace Lasersaddle.
Franchi has updated 17 models across its semi-auto Affinity Series, spanning many 12- and 20-gauge sub-models including those with wood and synthetic furniture and those built with hunting or sporting clays in mind. Thinner forends, deeper checkering, and checkering that extends farther rearward, combined with a new two-piece shell latch, promise improved handling. The magazine cap and trigger guard also underwent re-design. Affinity art designs have been updated to reflect the Italian heritage of the brand. SRP: $1,299-2,049. Booth #13238 franchiusa.com
At the heart of the 990 Aftershock is a durable gas-operating system that is fully contained within the forend. Internal parts (gas piston, magazine tube, hammer, and sear) feature a nickel-boron coating and a special finish for enhanced corrosion resistance and smooth, reliable cycling. To further improve performance, the 990 has an enlarged and beveled loading port designed for ease of loading, an elongated and pinch-free elevator, and an anodized, bright-orange follower. The oversized, ergonomic top-mounted safety can easily be operated by a left- or right-handed shooter and features a highly visible red indicator. Enhanced functionality continues with the knurled charging handle, an oversized, paddle-style bolt release, a strapped forend for a firm hold and to keep hands clear of the muzzle, and a M-LOK accessory adaptor with mounting slots on the sides and bottom attached to the extended five-shot magazine.
The black synthetic grip is uniquely shaped for an ergonomic, secure grip and features a rubberized palm pad to minimize felt recoil. A quick-detachment cup is incorporated on the rear of the grip. The matching black synthetic forend is streamlined, has an attached embossed strap, and wears Mossberg’s signature texturing—all of which combine for a more positive hold. Completing the 990 is the choice of 14.75- or 18.5-inch Cylinder bore barrels equipped with a LPA front fiber-optic sight, 5+1 total capacity (with 2.75-inch shotshells), and matte blue metal finish. The 14.75-inch version is also available with a Crimson Trace Lasersaddle that attaches easily to the receiver. The laser is adjustable for windage and elevation, and the fixture provides multiple touchpad activation points. SRP: $1,120-$1,302. Booth #12832 mossberg.com
Spandau Arms has extended the S2 line, formerly all 12-gauge. A new 20-gauge S2 was created with hunters in mind. An active participant and sponsor in numerous American small-game and waterfowl conservation groups, Spandau Arms put their ear to the ground to develop the inertia-driven S2 with a multitude of traits hunters called for. Modest in cost and optionally traditional or modern in appearance, the new S2 is all about practicality. Features include a fiber-optic front sight, oversize controls, and a Benelli/Mobil compatible choke system. Go traditional with Turkish walnut furniture, blued steel, and a 28-inch barrel or all-over Mossy Oak Bottomland finish with a 24- or 28-inch barrel. The brand is imported to the USA by SDS Arms. SRP: $551.75-647.89. Booth #12460 sdsarms.com
Stoeger took a bow to the stalwarts of wintertime waterfowl pursuit with a new skin on their M5000 Waterfowl Special 12-gauge semi-auto. It’s now offered with Mossy Oak Original Bottomlands camo and Patriot Brown Cerakote barrel and receiver. Controls remain oversized for coldweather use. This autumn/winter boomer accepts 3.5-inch shells; capacity is 4+1. Five chokes are included. SRP: $999. The popular M3000 semiauto shotgun lineup gets spiffed up with the new M3000 Sporting model. This performance-driven shotgun combines the features of the standard M3000 Sporting with aesthetic upgrades for those who favor more classic shotgun styling. Design enhancements include a wood stock and forend set paired with a dapper nickel receiver and gloss-blue 30-inch barrel. These are complemented by the trigger, enlarged bolt release, and extended bolt handle in matte blue. The M3000 Sporting cycles 23⁄4- and 3-inch 12-gauge shotshells effortlessly and cleanly due to the Inertia Driven system. Payload management comes courtesy of extended SK1, SK2, C, IC, M, and New Style chokes. To ensure custom fitment, a drop and cast adjustment shim kit is included. SRP: $799. Booth #13238 stoegerindustries.com
The Beretta B22 Jaguar just may be the ultimate .22 LR pistol. There are two models: the B22 Metal Competition and the B22 Tac Metal. Engineered in collaboration with the Scholastic Action Shooting Program (SASP) and TANDEMKROSS, the B22 Jaguar Metal Competition model is purpose-built for steel target competitions; as such, it comes equipped with premium performance upgrades to give shooters a competitive edge. The TANDEMKROSS Steam Demon Compensator and Accelerator Thumb Ledge dramatically reduce recoil and improve muzzle control, and an adjustable TANDEMKROSS textured semi-flat-faced trigger enhances both feel and precision. The package includes three grip sizes for a custom fit and two 15-round magazines for extended shooting. SRP: $949.
Built around a smart, modular chassis system, the B22 Tac Metal is easy to disassemble, clean, and customize, giving the user a versatile platform. With ambidextrous controls, ergonomic design, and oversized bolt surfaces, the B22 is comfortable, intuitive, and great for shooters of all skill levels. A semi-flat-faced trigger and interchangeable grip panels deliver a modern feel and perfect fit that is ideal for training new shooters with confidence. Equipped with adjustable fiber-optic sights and a 1913 Picatinny rail, it integrates seamlessly with today’s red dots. It comes suppressor-ready out of the box with a ½x28 threaded barrel and is available with two 15-round magazines and three grip options. SRP: $749. Booth #13227 beretta.com
Bushmaster’s Bravo Zulu Pistol looks like a rifle, but is classified as a pistol and not a short-barreled rifle (the latter of which is an NFA regulated item that requires ATF approval and, previously, a tax stamp). It is now chambered in .223 Remington/5.56 NATO and .300 Blackout. Each has two SKUs that indicate inclusion of either a standard 30-round or restrictivelocation 10-round mag. Their 11.5-inch threaded barrels are topped with a Snake Charmer II muzzle brake and surrounded by a M-LOK handguard. The receivers are aluminum, though each Bravo Zulu still weighs in at around 6 pounds. A two-stage DM2S trigger, Magpul grip, and SB Tactical SBA5 brace are all included. SRP: $1,070.95, 300BK; $937.95, .223/5.56. Booth #20449 bushmaster.com
Caracal USA announced a late-year release of two 9mm NATO-chambered pistols called CMP9, with a 9-inch barrel, and CMP9K, with a 6-inch barrel. Both accept 30-round MP5-type magazines and 2/28 pitch threaded barrels. Both also have AR/M4-style controls, but the modern features are numerous, including an ambi charging handle. There’s a generous helping of M-LOK and Picatinny rail for add-ons on a robust 7075-T6 aluminum forend. Weight is under 5 pounds for either model. Users can choose their own stock or brace to complement what Caracal USA promises to be a smooth-cycling shooting experience for defense or recreation. SRP for both models: $1,833. Booth #10334 caracalusa.com
Charter Arms, a family business with manufacturing facilities in Connecticut, never fails to deliver interesting wheelgun options. Their latest, a .22 LR, is a line extension and is called Pathfinder II. The new eight-shot double/single-action revolvers are offered in three finishes: stainless, black passivate, and OD green/black passivate. There’s an aluminum anodized front sight and adjustable rear sight on the 3.5inch barrel. The grips are rubber. At 7.5 inches long and 4.25 inches tall, it sits solidly in the mediumsize category, but weighs just 20 ounces. This should be a popular option for recreation and backyard varmint control, in addition to being a defensive option for those who need easier handling. SRP: $510.61. Booth #72238
charterarmsmanufacturing.com
Kimber America added to its Covert Double Stack (CDS) 9mm line with their CDS9 Classic. Still offered with either a 13- and 15- or 10- and 10-round magazine with pinky support, the Classic is offered in two configurations with tritium sights, with or without an optic-ready slide. Finish colors are stainless steel and black. Fully ambi controls and a flat-face trigger contribute to making the compact CDS9 Classic a truly modern single-action concealment gun. SRP: $795. Booth #11421 kimberamerica.com
Engineered around an aerospace-grade 7075 aluminum-alloy internal frame and slide and housed in a polymer lower chassis, the RXP22 .22 LR pistol combines strength and ergonomics in a lightweight, durable package. The compact polymer frame features an enhanced textured grip for superior control and comfort, and the slide, drilled and tapped for RMR and RMSc optics, includes aggressive front and rear serrations for easy manipulation. It includes a universal mounting plate for additional optic options. A precision-drilled, chrome-finished AISI 4140 steel barrel ensures top-tier accuracy, available in threaded or standard configurations. Additional features, such as a manual safety and an integrated accessory mount for lights or lasers, enhance functionality, all backed by a limited lifetime warranty for ultimate peace of mind. SRP: $279. Booth #70435 retayusa.com
Building on the success of the original Triple Black line, the R95 series maintains the aggressive styling and practical enhancements of its full-sized counterpart while offering increased portability and control in a pistol-length configuration. Key features include a black Cerakote finish, paracord-wrapped medium-loop lever, a threaded barrel that allows for suppressor installation, and a peep sight and Picatinny rail. Available calibers are .454 Casull, .45-70 Govt., .44 Mag., and .357 Mag. SRP: $1,273.99-$1,321.99.
Rossi is also building on the success of their RS22 rimfire rifle with the addition of the RS22, a pistol line extension. This hammer-fired semi with a cross-bolt safety ships with one 10-round magazine. The RS22 is offered alone or with an optional Strike Industries FSA brace, which attaches to a rear-facing Picatinny rail. On the front end, the RS22 has a 6-inch threaded barrel and plenty of rail space above and below for optics and accessories. SRP: $189.99-398.99. Booth #13038 rossiusa.com
In the 1911 category, Springfield Armory offers up a big one. The 1911 Operator AOS Handgun in .45 ACP has a 5.75-inch threaded barrel. The frame is forged carbon steel with black Cerakote. The G10 grip panels are also black. The safety is ambidextrous. It ships with two eight-round magazines. Total weight is a hefty 42 ounces. SRP: $1,304.
The SAINT Victor pistol in 5.56mm is the newest addition to the Victor line of AR-pattern firearms. It features an 11.5-inch CMV barrel topped off with a birdcage-style flash suppressor, a full-length top Picatinny rail, and a nickel boron-coated flat trigger. Underneath the free-float handguard is a carbine-length direct gas-impingement system that ensures rock-solid reliability. The handguard features M-LOK slots for accessories, and an M-LOK handstop is included on the lower forward section of the handguard. A handy QD mount is located on the receiver end plate.
Outfitted with an SB Tactical SBA3 brace on the three-position receiver extension for enhanced stability, the pistol features a B5 Systems polymer trigger guard and B5 Systems Type 23 P-Grip as well as a 45-degree shortthrow ambidextrous safety. A set of flip-up sights and one 30-round Magpul PMAG Gen M3 magazine complete the package. SRP: $1,150.
The manufacturer has also dropped a .380 ACP version of its very popular Hellcat. Officially the Hellcat Micro-Compact 3-inch OSP Handgun, it’s optic-ready and has a U-notch rear and tritium front sight. Capacity is 11+1 or 13+1. Just 6 inches long and 4 or 4.5 inches tall depending on magazine, it’s another solid choice for concealed carry. SRP: $653. Booth #11217 springfield-armory.com
This Turkish import (by way of SDS Arms) marks the return of a favorite, thanks to popular demand. The Tisas 1911 AI Stakeout .45 looks, at least from across the room, like the classic WW II-era sidearm. But closer inspection shows that while the profile remains true to Browning’s design, the features are ready for 21st century consumers. A Tough QPQ (quench polish quench) finish, an extended beavertail safety, rounded hammer, and brass bead front sight make the Stakeout an upgrade from grandpa’s 1911. Furthermore, it accepts 70 Series parts for post-purchase upgrades/maintenance. SRP: $565.33.
Designed for everyday carry and self-defense, the PX-9 Carry Comp delivers competition-grade features and performance in a compact offering. With ergonomic controls and various configuration options, it adapts comfortably to any hand size and shooting style. The 9mm offers consistency and reliability with a polymer-flared magazine well for quick reloads. Including 15- and 17-round 228-pattern magazines, the PX-9 Carry Comp balances concealability and control.
Built for professional use, competition, and advanced shooters, the PX-9 Tactical Comp utilizes the PX-9 series frame with a slightly longer 5.1-inch barrel for enhanced accuracy and muzzle control. This model maintains the popular features of the PX-9 Duty Comp, providing full-size capacity for highly skilled shooters. The PX-9 Tactical Comp boasts an extended aluminum magazine well, take-down lever, and magazine catch, and it includes 18- and 20-round 226-pattern magazines. SRP: $562.20, Carry Comp; $539.21, Tactical Comp. Booth #14232 tisasusa.com
Introducing the all-new TaurusTX™ 9—the next evolution of our best-selling TX platform. Available in full, compact and subcompact variants—the versatile TX 9 is more than a reliable, professional-grade firearm. It’s a groundbreaking, duty-ready pistol that brings elite, mission-grade performance to the modern shooter. Built to perform when it matters most. Designed to back you up, no matter what.
SERIALIZED CHASSIS OPTICS READY, DUTY READY
Allows modular grip swaps, easy upgrades, and single-point legal compliance.
Features a T.O.R.O. slide with shared optics cut geometry ensuring compatibility with existing mounting plates.
STRIKER-FIRED TRIGGER MODULAR GRIP
Engineered for shooters, the falling block sear design offers a clean and crisp trigger pull.
Available in full, compact and subcompact sizes, each firearm ships with 4 backstraps for the perfect fit.
TaurusUSA.com
No one loves steel shot, which makes it surprising that it’s such a hot trend. Steel is in for the simple reason that it’s the last non-toxic shot standing for now. Bismuth, HEVI-Shot, and TSS haven’t gone away, but rising raw material costs have driven the prices of the premium non-toxics out of reach of most people, who must turn to steel. You’ll want to stock a little bismuth for customers with old guns, and some TSS during turkey season, but steel shot is it for the vast majority of your customers who need to shoot non-toxic.
The good news is that steel remains affordable, and it is better than ever. Steady improvements in steel over the years make it a product you can recommend to your customers with confidence. Based on 2025’s crop of non-toxic innovations, you’re going to find new, better steel offerings at SHOT 2026.
Here are the trends and the brand names to look for at SHOT, bearing in mind that every one of these lines will likely feature new extensions for 2026, because steel’s time is here, and we’ll only be shooting more of it, not less.
For waterfowl hunting, the 3-inch 12-gauge and 3-inch 20-gauge remain by far the most popular. The magnum 3½-inch 10 is a niche gun favored by a few goose hunters. It makes sense to stock it only in areas where the 10 remains popular. While many hunters still buy guns with 3½-inch chambers “just in case” they need more power,
most will shoot 3-inch shells almost all the time. At the small end of the gauge spectrum, the new 3-inch 28-gauge is not likely to be a big seller for waterfowl, as those guns relied on bismuth and tungsten-iron pellets to boost their performance. Most of what you’ll want to look for in waterfowl loads will the 3-inch 12 and 3-inch 20.
Stacked loads, what your older customers will remember as “duplex” loads from the 1990s, have become an industry-wide trend as ammo makers look for ways to increase the effectiveness of steel shot. By layering one size over another, they’re trying to increase the total pellet energy in each pattern. Most stacked loads combine two sizes of steel shot.
3½-inch and 3-inch 12-gauge and 3-inch 20-gauge. These loads feature new half-sizes of shot, combining 1½ and BB and 2½ and 4 shot. By being slightly smaller than 1 or 2 shot, these pellets give you slightly higher pellet counts per shell. The half sizes will get people’s attention, so be ready to explain the advantage.
Remington Nitro-Steel Duplex (Booth #11838) come in 3-inch 12-gauge only, with a choice of 1¼ ounces of 2/4, 2/6, or BB/2.
There can be benefits to a stacked load. Kent Cartridge’s (Booth #70943) internal testing, verified by my own, showed that combining shot sizes sometimes improves pattern efficiency in its excellent new Fasteel+ loads. Larger pellets, loaded at the top of the stack, do a better job of fighting air resistance than smaller pellets. The smaller shot drafts behind the big shot before the pattern fully opens, getting a free ride, ballistically. The result can be a denser pattern at 40 yards.
Kent Fasteel+ is just one of many stacked loads right now. Federal Ultra Steel (Booth #11838) comes in numerous “Double Stack” offerings in 10-, 12-, and 20-gauges. Winchester (Booth #11831) offers its new Final Pass in
Remington
As you sell stacked loads, explain that they are designed to be used within the effective range of the smaller shot in the shell. The larger pellets are there to increase the energy hitting the bird.
One of the big trends in recent years has seen ammo makers try to make steel hit harder and offer some premium performance at lower prices by layering a small amount of tungsten-iron or bismuth shot with steel. Most of these combine small premium shot with larger steel pellets. Winchester’s Last Call mixes steel BB with TSS 7 or steel 2½ shot with TSS 9s. HEVI-Shot (Booth #11838) takes a different approach with HEVIHitter, mixing equal sizes of HEVI-Shot and steel in a 20/80 ratio. I’ve
HEVI-Shot HEVIHitter mixes equal sizes of steel and HEVIShot in a 20/80 ratio.
had good success with the Apex (Booth #71104) TSS/S3 steel loads in 2 steel/7½ TSS shooting ducks and geese over decoys. The TSS 7½s have comparable energy to the 2 shot and fill in the pattern, adding a lot of density.
For those customers who want performance at a price, Remington introduced Duck Club Steel in 2025. Duck Club comes in 2¾-inch, 3-inch, and 3½-inch 12-gauge and 3-inch 20-gauge. Winchester repackaged its affordable Xpert loads in eye-catching
boxes, and makes Xpert loads for everything from teal to giant Canadas in all 12 and in 3-inch 20-gauge loadings. Finally, Federal’s “Blue Box” Speed Shok remains the gold standard among affordable steel. It’s loaded in every gauge, from 10 to .410 for every possible waterfowling purpose.
The nation’s best pheasant hunting is in South Dakota, where many of your customers may travel, and where non-toxic shot is required on all public lands. Three-inch and 2¾-inch loads of 2, 3, and 4 shot are all effective on wild roosters, so any waterfowl load in those sizes makes a good pheasant load. Federal does make steel Prairie Storm in 2¾and 3-inch 12-gauge and in 3-inch 20-gauge, driving 3 or 4 shot at velocities of 1,500 and even 1,600 fps for maximum energy. Winchester makes Xpert Game and Target steel in 12-, 20-, 28-gauge and .410 in shot sizes ranging from 4 to 7. The Xpert 7 shot in 12-, 20- and even 28-gauge has been my favorite dove load for several years now.
A few clubs do require it and more likely will. If clubs in your area require non-toxic shot, the good news is, Federal Top Gun, Winchester Xpert and AA, and Kent Elite Steel Target are all excellent steel target loads. Six and 7 shot are legal for use on clays even where no shot larger than lead 7½ is permitted. I recently participated in a blind test with a number of Master Class sporting clays shooters who were given lead and steel loads without knowing which was which. They could tell after the shot by the smell of the burned powder, but could tell no difference at ranges out to 50 yards between lead and steel with lead 7½s and steel 7s. When we gave them faster steel 6s, they could tell no difference between lead and steel at even very long ranges.
clay target fields.
A new ammunition entity is making its mark in America and abroad.
by Slaton L. White
Industrial powerhouse is a muchoverused term, but when considering the world-wide reach of D&M Holding Co., it is a completely apt description of the company’s importance to the ammunition industry. Founded in 2018 by Dan Powers, former president of the SIG Sauer Ammunition division, and James Jones, a defense industry executive, D&M Holding Company, Inc. is an ammunition and energetics engineering group based in Tampa, Florida, and Cabot, Arkansas.
The group specializes in greenfield projects (i.e., a new undertaking that starts from scratch on undeveloped land or without any pre-existing infrastructure or systems), often for companies and countries that have never before been in the ammunition, primer, or propellant business. Global demand for reliable supplies of ammunition, primers, and powder is soaring as a matter of national security, and D&M is working nonstop to support the U.S., NATO countries, and other friendly foreign governments.
D&M specializes in design and manufacture of equipment for the ammunition and energetics industry and in the development of turnkey factories for government and commercial customers
worldwide. D&M’s turnkey factories include solutions for ammunition production, primer production, as well as propellant production for everything from small-caliber ammunition to artillery. D&M services include all aspects of the project from site planning and floor planning to equipment manufacture and installation, as well as the secret sauce, the transfer of know-how. D&M offers intensive training to its clients and 24/7 support.
Under the leadership of president and CEO Dan Powers, along with business partners B.J. Rogers and James Jones, D&M has become a name spoken everywhere as the one company that you can count on to finish a factory and make it run, period.
“D&M is unique in that we are the only company in the industry that offers solutions for all ammunition components, including ammunition factories, primer factories, and propellant factories. We have no competitor that does all three,” Powers says.
Powers and his team have built ammunition factories in the United States and Ukraine with more in the works globally. Some current projects include: Canada (building plants to produce nitrocellulose, single-base and double-base powders, primers, and ammunition components), Ukraine (currently the company has two ammunition projects and a primer project in the works), Eastern
Europe (building a single-base powder plant for a southeastern European country with other projects in the works), and the United States (D&M Holding is expanding its own White River Energetics primer facility in Arkansas to include a propellant factory, laboratories for R&D, and a training center).
Given the success of SIG Sauer’s ammo division, it’s fair to ask why Powers left to strike out on his own. His decision to leave SIG was molded by that very success.
“When I was at SIG Sauer, there were a lot of articles written about me and the SIG ammunition division, and as time passed, I realized there was much more I could do beyond SIG Sauer,” he says. “As a result of this exposure, I started receiving calls from all over the world when word got out that I had left SIG—calls from private companies and governments—asking me to help improve their current ammunition facilities and/or build new ones for them.”
“James Jones and I spent two years traveling all over the world visiting factories, meeting with potential customers, and listening to their needs. It was clear that parts of our industry were underserved and, in some cases, untouched, and we saw an opportunity to fill the gap. This intensive information gathering process, combined with my
experience at SIG, helped us develop our business model, which continues to guide our innovation and drive our growth.”
“Today the services D&M provides are much needed worldwide, and we are working nonstop to support NATO countries and other friendly foreign governments in their efforts to ensure adequate ammunition supplies for their troops.”
D&M’s first big stand-alone project was building out a multi-million-dollar ammunition facility in Ukraine. D&M won a competitive contract with the government of Ukraine to build the new ammunition factory after the country’s existing factory was lost during the initial Russian invasion of 2014. Ukraine needed a modern factory that could produce multiple calibers, including both NATO and Russian standards, and D&M offered the best solution.
D&M had delivered all the equipment and was in the process of installation when the U.S. government told the team to leave because the invasion was imminent.
“We were on one of the last flights out of Kyiv before Russia invaded on February 24, 2022,” says James Jones, vice president of business development of D&M.
When it was clear the Russian advance to Kyiv was stalled, D&M hired a security firm and began making plans to return to Ukraine. Against U.S. government advice due to safety concerns, Powers and a team of D&M employee volunteers quietly crossed the border and finished commissioning the factory,
↑ A D&M case-manufacturing annealer at work. This process increases ductility and reduces hardness, making the material easier to work with.
which now produces ammunition 24/7 for the Ukrainian Armed Forces.
The successful completion of the factory put D&M on the map and has been a success story touted by both the governments of Ukraine and the U.S. D&M has since signed agreements for multiple projects in Ukraine, including ammunition and primer production.
↑ Ammo in a D&M sealing machine. The process is designed to protect cartridges from moisture, chemical exposure, and environmental degradation, thus ensuring dependable performance even in the most demanding conditions.
“D&M’s initial focus was on manufacturing of the machinery, but the COVID pandemic forced us to vertically integrate quickly to meet delivery deadlines. We were forced into making our own tooling because suppliers were so backlogged. D&M could not honor its contracts without faster access to necessary tooling,” says B.J. Rogers, vice president of operations for D&M.
As a result, D&M began making its own parts and tooling, such as carbide dies and punches, to get the job done. That now allows D&M to develop new caliber solutions quickly without the standard 90-day delay in tooling.
This started the progression of D&M adding capabilities and capacity throughout the company, which has included expanding its machine shop and fabrication shop, as well as the acquisition of two additional companies with more acquisitions planned. D&M has also added divisions and specialties over the years. Power’s strong industry relationships could ensure D&M customers had powder, but primers were an issue. So, D&M created White River Energetics, LLC, and started making primers. In the past 18 months, D&M has created an energetics division capable of producing powder plants as well. These plants allow D&M to supply industry partners with the products they need while also providing a training ground for their clients.
D&M built WRE to supply customers with primers and is currently expanding the primer business and building a new powder factory there. “We are expanding our primer facility at White River
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↑ White River Energetics (WRE) was created to supply customers with primers. The company is currently undergoing expansion.
Energetics and building a propellant factory there due to increasing demand worldwide. Currently, there is a worldwide shortage of smokeless propellant that is affecting munitions availability globally. This will be the first propellant factory to be built in the United States in over 50 years and is an important step to ensure that D&M customers have a steady source of powder in the years ahead,” Powers says.
WRE currently makes around 800 million primers a year; around 600 million of those go to OEM customer here in the U.S. for small and large caliber pistol and rifle ammunition. Some of these are sold by distributors to dealers.
By mid 2026, primer production will increase to around 1.2 to 1.4 billion primers, with many more going to the consumer. D&M intends to sell direct to box stores and work with select distributors.
Building a primer manufacturing facility takes a lot of time and money and is an inherently dangerous endeavor, as there is always risk when
↑ These large rifle primers are packaged and now ready for delivery to customers.
Many innovators work their magic by themselves, but you don’t truly build a winning operation without assembling a team that shares your vision and work ethic. Dan Powers has assembled a team of some of the best and brightest professionals in the industry. His secret? Identifying those in the industry that want to, as he says, “build and teach.”
“Dan has a knack for finding the diamonds in the industry and convincing people to follow him, and we all do,” says vice president Leslie Weber. Powers also gives his team room to achieve whatever goals have been set. “He never asks us to bend to what he wants; he just asks us what we need to succeed, gives it to us, and lets us be creative,” says B. J. Rogers, owner and vice president of operations.
The executive team at D&M includes:
*Dan Powers, owner, president, and CEO of D&M. Powers has been a pioneer for all his 25 years in the ammunition industry. Interestingly, he started his career as an accountant. As luck (or fate) would have it, a friend talked him into going with him to a gun show years ago where he saw a guy selling bags of ammunition. His interest was sparked, and the rest is history. Powers became an early innovator in frangible ammunition as the owner of Precision Ammunition before selling the company to RUAG, the then Swissgovernment-owned defense conglomerate. He stayed on as the president of RUAG USA, managing U.S. operations and consulting on modernization at other RUAG-owned ammunition companies in Europe. After leaving RUAG, Powers developed the business plan for SIG Sauer’s ammunition division and built the division from scratch, starting in Kentucky before moving the factory to Little Rock, Arkansas. The division was based on the coveted SIG V-Crown cartridge, which is Power’s patent and legacy.
* B.J. Rogers, owner and vice president of operations. Rogers spent his 15 years in the ammunition industry at Remington, where he was a ballistics engineer before becoming Remington’s centerfire engineering manager and later at SIG Sauer as the ammunition division plant manager and as director of operations.
* James Jones, owner and vice president of business development. Jones is a 20-year defense industry executive. Much of his career was spent with Goldbelt Wolf, LLC, a defense contracting company that represented U.S. defense companies and ammunition manufacturers in international contracts. Jones has represented nearly every major U.S. defense company and has worked in over 50 countries.
* Don Pile, senior chemist. Pile spent 22 years at Remington in various positions as an explosives engineer and research chemist and holds multiple primer technology patents, especially for military primers. Powers recruited him to SIG Sauer, where he worked as chief chemist for several years before Powers again recruited him to join D&M Holding Company in 2020. Pile is one of the best-known primer chemists in the world.
* Jason Lawhon, vice president of energetics. Lawhon spent 32 years at St. Marks Powder, the largest propellant manufacturer in the world, where he held many positions as a chemical engineer and in business development. He is one of the few people in the world with experience in so many aspects of the powder business. When Lawhon decided to retire from St. Marks, Powers convinced him to join D&M, travel the world, and help to reimagine and reinvent legacy propellant systems.
* Leslie Weber, vice president. After receiving advanced degrees in engineering from Massachusetts Institute of Technology, Weber spent five years with Raytheon Missile Systems before joining Alliant Techsystems Inc. (ATK). She was with ATK during the spinoff of the sporting group division into Vista Outdoor, where she spent 11 years, first overseeing CCI’s primer production, then overseeing Federal Premium’s centerfire pistol ammunition.
↑ D&M bullet press in operation. D&M began making its own parts and tooling, such as carbide dies and punches, to meet customer demand. That now allows D&M to develop new caliber solutions quickly without the standard 90-day delay in tooling.
handling explosive materials. But Powers says that the White River Energetics facility has been designed to greatly reduce this side of ammo production.
“We wanted to make it the most automated and safest primer facility in the world on the chemistry side. All reactions happen without a person in the room. We can manage the dangerous part of the process in a control center by the way we have designed our flow meters. It’s all done by touch screen, and we design our own software to open and close those valves. Our propellant will be made differently, but the process is still very safe. We will be incorporating the newest and safest innovations we can use in a powder facility.”
Powers credits his SIG Sauer experience as a vital component of the success of his present venture.
“Ron Cohen (president and CEO of SIG Sauer) gave me a blank piece of paper and allowed me free reign,” Powers says. “My team and I could decide how to be most efficient in rolling out an entirely new ammunition division from the ground up, which included everything from the layout of the plant and types of equipment to the manufacturing processes and procedures. We learned to be nimble and react quickly to ever-changing market
conditions, and this experience was invaluable. The association with SIG Sauer and positive media attention my work there brought has opened a lot of doors for me.”
And now he is opening doors for others. Currently, D&M employs close to 250 employees, and the company intends to add another 100 with the WRE primer plant expansion and the addition of propellant manufacturing. No doubt more hires will be forthcoming as D&M is currently building propellant, primer, and ammunition facilities all
over the world. In addition, D&M is engaging with the U.S. government on multiple projects and with other friendly foreign governments.
Powers fully understands that D&M’s success is not only due to its ability to offer turnkey services for its customers, but to also offer that “secret sauce”— the transfer of hard-to-obtain know-how. But something else is at work as well. It’s his talent for attracting individuals who share his passion for building an enterprise that reflects the best that American manufacturing has to offer. Booth #75127
Palmetto State Armory-AAC (American Ammunition Company), is based in Columbia, South Carolina. D&M built AAC’s primer and ammunition factory completed in 2024. It currently manufactures 350 to 450 million rounds of pistol and rifle ammo annually, which are sold direct to consumer. This is the largest new ammo factory in the United States. The faculty consists of a 300,000-square foot building, 150,000 square feet of which is dedicated to making ammo. There is room for expansion.
Grind Hard Ammunition, based in Stuart, Florida, makes 80 million specialty rounds per year, all of which are funneled directly into the consumer market. D&M built the facility and is currently finishing building a primer line for the company. Longhorn Ammunition, based in Florence, Texas, is owned by Staccato firearms. The facility is dedicated to 9mm ammunition. D&M built the ammo line, which was completed in 2023.
5.11 is upping its commitment to its customers.
by Christopher Cogley
Many people associate 5.11 as a tactical clothing and gear company, but at its heart 5.11 has always been focused on being a purpose-built brand. And while it will forever maintain its extreme dedication to the professional and tactical communities, 5.11 is ushering in a new era in 2026 and expanding its commitment to every customer who is driven by purpose.
“This new era for 5.11 is about rediscovering what the name itself has always stood for—pushing beyond perceived limits. The name 5.11 originated from Royal Robbins’ climbing scale, marking the moment when a climber moves from the impossible to the possible,” says Troy Brown, CEO of 5.11. “It’s always been about purpose—the courage to test yourself, rise higher, and challenge what’s possible.”
And 5.11 is doing just that in 2026 as it ups its commitment to all its customers—not just the tactical community—with innovative new products, expanded marketing efforts, and exceptional customer service, all of which are targeted at helping people everywhere live a more purposeful life.
“5.11 has always been purpose-built. The difference now is that we’re expanding what ‘purpose’ means—beyond readiness as defense to readiness as possibility,” Brown says. “As a brand, we’re bringing that spirit forward with precision, purpose, and performance, while staying true to the professional and tactical communities that have defined us. We remain deeply committed to the men and women who serve and protect, but we also recognize that the mindset that drives them lives in all of us.
Whether you’re on duty, training at the range, or pursuing a full, active life, our mission at 5.11 is the same: listen, learn, and build gear that earns your trust.”
That ability to actually listen and learn is what has helped 5.11 earn such a solid reputation for consistently developing innovative gear and clothing that is so versatile it can be used for such a wide variety of pursuits.
“Innovation at 5.11 begins with respect for the mission—whether that’s a professional mission or a personal pursuit of growth. Our teams collaborate with field experts, tactical trainers, and long-time brand loyalists to ensure every product delivers mobility, durability, and purpose,” Brown says.
5.11 is upping its commitment to all customers—not just the tactical community—with innovative new products.
Innovation at 5.11 begins with respect for the mission, whether it’s a professional mission or a personal goal.
5.11 is also increasing its dedication to creating a seamless customer service experience.
5.11 design teams then take the information gathered from field experts and use it to develop new gear, clothing, and footwear, or simply improve on the look and functionality of its existing line to make sure the products perform as well off-the-job as it does on.
“We’re elevating our professional-grade solutions—performance uniforms, load-bearing systems, and advanced fabrics—while continuing to evolve the tactical and performance gear our long-time customers rely on,” Brown says.
“Many of our best ideas come directly from the field: operators, range-goers, fitness and training communities, and individuals who live with a readiness mindset.”
Although 5.11 products have long been used in other pursuits by the field-operators who have come to rely on those products in their professional service, 5.11 is now making a stronger effort to show how their purpose-built gear can perform just as well in a wider range of activities that fall into that pursuit-of-passion category.
“Marketing brings that innovation to life through storytelling that’s authentic to who we are and aspirational in spirit. We’re intentional about showing the full range of people who wear 5.11—professionals in uniform, athletes, adventurers, and everyday doers who live with
purpose. This approach allows us to honor our roots while welcoming new expressions of the mindset—training, travel, even lifestyle pursuits like golf—without losing our edge,” Brown says.
As part of its new era, 5.11 is also increasing its dedication to creating a seamless customer service experience.
“Customer experience ties it all together,” Brown says. “Every interaction with 5.11 should reflect that same integrity—consistent, informed, and mission-driven. The integration of product, story, and service defines this next chapter.”
From social media outreach and re-designing its website to creating in-store displays that tell a broader story and even overhauling many of its stores, 5.11 is committed to showing people what living a purpose-driven lifestyle looks like.
“It’s not new; it’s who we’ve always been. But the next era for 5.11 expands that mission. We’re bridging professional influence into new markets and experiences where those same values of grit, drive, and possibility apply,” says Brown. “Our purpose is simple: to build gear and experiences that help people challenge what’s possible and live their best life.”
Booth #72448
511tactical.com
5.11 has long been well-known in the professional service fields, but thanks to a new partnership with EA (Electronic Arts, Inc.), it isn’t just tactical operators and first responders who are going to recognize the 5.11 brand—it’s gamers. 5.11 recently announced that its partnering with EA for the launch of its highly anticipated mission-focused game, Battlefield 6.
“Battlefield has always celebrated courage, teamwork, and the will to be ready for anything. These are values that lie at the heart of 5.11,” says Brown, CEO of 5.11. “This partnership brings those shared ideals together in an authentic way, connecting the real and virtual world through purpose and performance.”
That authenticity was the key to the partnership, not just for 5.11, but for EA. “Battlefield has always been about immersion and intensity, and partnering with 5.11 allows us to bring an unparalleled level of authenticity to players,” says Kyle Peterson, senior director of brand for Battlefield. “5.11’s heritage in outfitting those who demand the most from their gear makes them the perfect partner of this next evolution of Battlefield.”
For 5.11, the partnership wasn’t only about helping to add a higher level of authenticity to the globally popular game.
“Collaborations like Battlefield 6 allow us to honor our professional community while connecting with new audiences who share the same mindset—those who live with purpose, preparation, and passion,” Brown says. “Our credibility will always come from the professionals and tactical communities that built this brand, but our message now resonates with anyone willing to push themselves beyond what they thought possible. Whether on duty, on the range, or on screen, our approach remains the same: respect the mission, respect the user, and represent the brand with integrity.”
by Brian McCombie
The removal of the federal suppressor tax should kick start sales into high gear.
In July 2025, the suppressor market rejoiced when President Donald Trump signed into law the socalled Big Beautiful Bill (BBB) because one section of this federal budget legislation removed the $200 tax on suppressors. With the tax reduced to zero (starting on January 1, 2026), shooting sports industry professionals expect huge sales to follow, though some also have concerns.
“We anticipate a 200- to 300-percent increase in sustainable demand for suppressors once this [tax change] goes live,” says Brandon Maddox of Banish, the flagship suppressor line of Maddox’s company, Silencer Central (Booth #13202)
“We expect to see a larger, sustained uptick, not just a promotional bump,” added Scott Clinger, president of SilencerCo (Booth #10560). “This [tax removal] will broaden the market significantly and likely will bring in customers who previously never considered owning a suppressor.”
Savage Arms (Booth #12821) entered the suppressor market in 2024 with the AccuCan line of suppressors. Beth Shimanski, Savage’s vice president of marketing, also predicts a surge of dealer orders for Savage suppressors. But, at the same time, she is not sure that the Bureau of Alcohol, Tobacco and Firearms (ATF) could keep pace with dealer and consumer demand.
“The problem is that the ATF system may not be able to handle the anticipated increase in demand. If that happens, we could go back to a six-month wait for suppressor approvals,” Shimanski says.
Yet, well before BBB became law and rescinded the tax burden on suppressors, many trends and
shifts were affecting the suppressor market. Consumer expectations, for example, are far different now than in 2020, and past sales approaches may not work as well as they once did.
Suppressor technology keeps refining and advancing, too, to meet market demands. That also presents some challenges to retailers.
This year may well go down as “The Year of the Suppressor.” The zero tax on these units, plus the changes previously at work, have combined to create a new suppressor market. The big winners in this new market will be those retailers willing to adjust their sales and operational approaches to fit this changing business landscape.
So, just how large is the suppressor market?
According to the “Suppressor Owners Study 2025,” funded by the National Shooting Sports Foundation (NSSF) and conducted by Southwick Associates,
The lightweight Banish 9K is an advanced 3D-printed titanium compact suppressor designed for 9mm pistols. It weighs only 2.7 ounces and is only 4 inches long.
suppressor sales to individuals in 2024 were estimated to be $820 million, including the cost of the required tax stamps; 35 percent of these suppressor buys were from first-time purchasers.
The growth rate in suppressor registrations from 2020 to 2024 was an astounding 265 percent. Of the 3.14 million suppressors in consumer hands by the end of 2024, 80 percent were registered in the last five years. And all of that occurred with the $200 tax consumers had to pay in addition to the cost of the suppressor itself.
“Suppressors have finally hit the mainstream gun consumer,” Ernie Beckwith, president and CEO of Dead Air Silencers (Booth #75417), told SHOT Daily. “Consumers now range from not only the tactical crowd but also have found their way into the hunting market and general firearm recreational users.” And those hunters and recreational shooters may well require a different sales approach than that familiar with the tactical crowd.
“Over the last decade, we've seen a dramatic shift in consumer expectations,” says SilencerCo’s Clinger. “Today’s customers expect an educational sales experience. Retailers who take time to explain benefits, showcase suppressors alongside hosts (firearms), and can sell the experience of shooting suppressed are winning.”
Clinger adds that in the past, many suppressor buyers were looking for units with multi-caliber versatility in a single suppressor. However, today’s buyer is more likely to want a suppressor made to run on a specific type of firearm or for a certain caliber.
Over the last decade, Banish’s Maddox has seen the income levels of suppressor buyers broaden,
too. “The consumer landscape [for suppressors] has shifted from being primarily composed of affluent individuals—often empty nesters with significant disposable income—to a more diverse and mainstream demographic,” he says. “This change has also seen an increase in participation from the hunting community, which was once dominated by varmint hunters. Now, it includes a broader
range of enthusiasts, particularly those interested in big-game hunting.”
Suppressor technology keeps improving and refining, largely driven by the demands of suppressor buyers. “The trend in the market is clear,” Maddox says. “Customers want products that are shorter, quieter, and lighter.”
One way suppressor makers fulfill these demands is through the use of 3-D printing technologies.
“Dead Air has adopted additive manufacturing/3D printing processes that allow the use of designs that were unachievable with standard, subtractive CNC and welding processes,” Beckwith says. “Dead Air's Sandman X, Lazarus 6, Mojave 9, and Mojave 45 suppressors all include variants of our Triskelion gas-management technology that would be non-machinable without utilizing 3D printing technology.” That tech, he notes, allows Dead Air to produce stronger and straighter suppressors that are quieter than ever.
For Banish, the Banish 9K titanium suppressor has become that line’s top seller. Made specifically for 9mm caliber pistols, the 9K’s popularity stems in large part from Banish’s innovative 3D printing that allows for more baffles built into a very compact design—and at a reasonable price.
Suppressor materials have also improved. A decade ago, most suppressors were built from
stainless steel and Inconel, a nickel-chromium alloy. Both are still in use today, but the shift is to lighter, stronger metals to create suppressors with thinner walls and more baffles that weigh less than their heavier-metal counterparts.
At SilencerCo, the Omega series, for instance, introduced industry-leading strength-to-weight ratios using materials like titanium and Cobalt 6. The dominant metal used in the Banish line, including the new Banish 12 shotgun suppressor, is titanium. Likewise, Dead Air’s Mojave 45, the next evolution of Dead Air’s 45 AUTO silencer lineup, is a titanium suppressor featuring the above-mentioned Triskelion gas-management technology.
No way around it, though: titanium is a pricey metal and suppressors made from it will almost always carry a heftier price tag than their steel and Inconel cousins. The prepared retailer will offer a selection of suppressor types to capture sales all along the SRP spread.
What might all these changes mean for FFLs? First, says Beckwith, FFLs need to consider applying for an SOT (Special Occupational Tax) so they can offer suppressors. SOT, of course, refers to the Special Tax Registration and Return-National Firearms Act (ATF Form 5630.7), which FFLs must possess before they can sell NFA-listed items like suppressors.
“It amazes me how many firearm retailers still do not have a SOT,” Beckwith says. “The name of the game in firearms retail is diversification of revenue
↑ The Dead Air Lazarus 6 fits rifles chambered for 5.56 and 6 ARC.
streams. For the first time, an NFA item can be a relatively high-volume, high-margin sales item now that the wait times are minimal and the tax stamp has been removed.”
But he stresses that the license to sell suppressors is only the beginning. “I would suggest that retailers ensure that their sales staff become educated in suppressor features, advantages, and benefits,” Beckwith adds. “In the old days, retailers had one employee that was the ‘NFA guy.’ Now, every sales associate should be knowledgeable of both product and process to take advantage of the boom in suppressor interest.”
Don’t wait for customers to bring up suppressors, either, Maddox advises. “Dealers should proactively present the option of silencers to every customer who enters the store, rather than merely waiting for inquiries from those who specifically ask about them,” he says. “This approach is crucial because it normalizes the conversation around
silencers, making them less intimidating for those who may be unfamiliar with the process.”
SilencerCo’s Clinger agrees. “It's also crucial to market suppressors not as accessories, but as essential firearm components,” he says.
One way to show the essential nature of suppressors, Clinger says, is for the FFL/SOT to host suppressor demonstration events. Getting ready for such events is also a great opportunity to have sales staff brush up on suppressor advantages and uses, as well as on the NFA paperwork still needed to purchase suppressors.
The FFL/SOT also has another advantage: the ability to offer firearm and suppressor packages. “Once the tax on suppressors is voided, I anticipate a full lineup of Savage rifle packages that come with a riflescope, a Savage bi-pod, and a Savage suppressor,” says Shimanski. “ It will be a one-stop-shop type deal.”
Such packages could be very attractive to a range of buyers, including the deer hunter who’d like to hit the woods with a Savage Axis rifle outfitted with a scope and a suppressor. Or the parent buying a rimfire rifle, scope, and suppressor package for their firsttime youth small-game hunter.
The repeal of the $200 tax creates so many new and repeat suppressor sales opportunities for the FFL
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COMPACT 19.5” FOOTPRINT • AVAILABLE IN .308 WIN AND 6.5 CREED* • 5 SHOT SUB-MOA PERFORMANCE
For the list of features and specifications, scan the QR code or visit barrett.net. See the complete lineup at the 2026 SHOT Show – Booth #10344. *Compatible with all MRAD Barrel conversion kits
Show organizers have not lost sight of the opportunity for outdoor, hunting and shooting sports brands. — Muck Boots’ Chris Lorenzo
The continued success & yearover-year growth of the Archery Business and Hunting Retailer Pavilion makes this a natural fit for us, allowing us an opportunity to promote our entire line of products. - LimbSaver’s Alan Lotton
The energy, engagement and exposure we get here made the decision to come back next year an easy one! — Arcus Hunting’s Teri Quinn
If you’re serious about elevating your brand and strengthening the entire archery category, this is the place to be. - Pure Archery Group’s Todd Snader
Remington Ammunition intends to utilize the Peak Alloy cases first introduced by Federal and offer three 175-grain loads in 7mm Backcountry, providing options across a trio of their largest and most popular bullets: Core-Lokt, Core-Lokt Tipped, and Premier Long Range Speer Impact. Core-Lokt Pointed Soft Point (PSP) has been a reliable, standard bullet option, trusted by sportsmen worldwide for more than 75 years; Core-Lokt Tipped features a modern green polymer tip that improves long-range ballistics and in-flight accuracy and initiates rapid expansion; and Remington’s Premier Long Range ammunition, featuring Speer Impact bullets, brings surgical precision and bone-crushing performance to the farthest reaches. These three bullet choices will give hunters different options in bullet construction, effective range, and price points that they are seeking.
Booth #11838 remington.com
by slaton l white
Vantage Point Archery (VPA), a leader in American-made broadheads, has teamed up with Archery Country to bring bowhunters a brand-new fixed-blade innovation: the AC Hole Punch Broadhead. Designed by Archery Country’s experienced bowhunting team and precision-built by VPA in the USA, this head combines innovation, durability, and trusted performance.
The concept for the AC Hole Punch was developed by Archery Country in Austin, Texas, who drew on years of outfitting and guiding bowhunters. Their mission was to engineer a head that offered devastating wound channels, reliable blood trails, and uncompromising durability. VPA partnered to bring that vision to life, applying its expertise in CNC machining and one-piece tool steel construction to create this broadhead.
Key features of the AC Hole Punch include a spreader design that offers a three-blade layout with integrated spreaders that hold the wound channel open for maximum blood trails; six cutting surfaces that consist of three primary blades plus three spreaders, all of which work together to increase tissue damage and ensure fast, ethical harvests; and one-piece American-made construction using premium S7 steel. The AC Hole Punch is available in three configurations: 100 grain (11⁄8-inch cutting diameter), 125 grain (11⁄4 inch), and 150 grain (11 4 inch).
Booth #70808 vparchery.com
For decades, RMEF has turned action into impact for elk. Now it’s about what comes next.
Join RMEF at the Leupold booth to see what’s possible when partners, sportsmen and industry come together for conservation.
THE NEXT CHAPTER BEGINS HERE. Booth #12421 Happy Hour Tuesday, 4 PM – Close
The Demun STORM is a compound handheld crossbow that combines Barnett’s modern-day crossbow innovation with a compact, easily maneuverable handheld design. Engineered for recreational shooting, it features a patented two-stage break-action reloading mechanism for 50-percent reduced cocking effort, allowing for quick and effortless reloading. The included quick-release D-TAC Butt Stock Extension further decreases cocking effort by a another 25 percent, making it accessible for all skill levels.
Reinforced parabolic limbs, Halo Riser, and adjustable premium red/green micro dot sight guarantee precision accuracy, and the flipdown tactical foregrip provides ultimate control. The Demun STORM sends Demun carbon Hyperbolts downrange at speeds up to 290 fps, making this the fastest Demun handheld crossbow.
The SwitchLok 90-degree rotating riser allows it to fold into a flat, space-saving profile ideal for transport or secure storage in a standard gun safe. The built-in retractable sling makes it easy to carry and stow, giving shooters grab-and-go portability without the bulk. SRP: $349.99.
Booth #13273 barnettcrossbows.com
by slaton l white
Designed with both functional storage and convenient firearm access in mind, the Mission First Tactical (MFT) Cypher 3L Waistpack/Sling features a dedicated, discreet, and secure firearm storage area. Daily essentials are organized and secure, offering a vast array of organizational options in a very comfortable platform. Worn as a sling-style bag or waist pack, depending on preference or mission, the Cypher 3L is the go-to bag for daily commutes and travel.
The firearm compartment is ambidextrous and allows for quick access. An MFT Multi-Mount Platform is included, offering the ability to mount a holstered firearm or other 1.5-inch belt-clip accessories, with custom orientation, utilizing a hook-and-loop system. An adjustable strap, worn on either shoulder, makes the bag ambidextrous. A front admin/organizer panel allows quick and easy access to essentials. Also, a hidden zipper compartment rests against the body and is ideal for passports and other high-value documents. SRP: $59.99.
Booth #14943 missionfirsttactical.com
The Hornady Hot Tub Sonic Cleaner’s 25.5-inch tank easily accommodates many barrels and actions, such as AR-style rifles and gas-operated shotguns. In addition to having four transducers, the Hot Tub Sonic Cleaner utilizes an integrated heating element to enhance cleaning action. Combined with One Shot Sonic Clean solution, the Hornady Hot Tub micro-jet action removes carbon residue and other debris from cartridge cases, gun parts, and other metal equipment.
Features include one inner tank for cleaning multiple smaller batches (or using separate solutions at the same time), hanging cords that enable large objects to fully utilize the ultrasonic energy, a de-gas function, and five temperature settings from 100 to 140 degrees F. SRP: $699.99. Booth #12446 hornady.com
by slaton l white
Pure Precision and Manners Composite Stocks have joined forces to launch the Adjustable Pro Hunter P2 Stock. This milestone collaboration brings together Manners’ proven Pro Hunter platform with Pure Precision’s relentless drive for innovation, delivering a stock that redefines adjustability and performance in the field.
Key features include an adjustable comb for a custom fit, ultralight carbon-fiber build, high-density fill with pillars for strength and consistency, an ARCA rail compatible for tripod mounting, integrated Picatinny balance rail for bipod use and weight tuning, and M5 bottom metal inlet for detachable box magazines. SRP: $1,199. Booth #52613 pureprecision.com
Trusted by outdoorsmen for their ultra-slim profile and best-in-class performance, Walker’s Razor Slim Electronic Muffs deliver reliable hearing protection without sacrificing situational awareness. Featuring lightning-fast Sound Activated Compression (SAC) technology, they instantly suppress harmful noise while allowing safe ambient sounds to pass through, so hunters stay simultaneously protected and alert. With a 23 dB Noise Reduction Rating (NRR), these muffs offer crisp, amplified audio without lag or distortion, even during high-intensity hunts on calm, windless days.
The Razor Slim Ear Muff lineup is now available in 27 colors, including two new Duck Camo patterns—Olive Drab Green Duck Camo and Grey Duck Camo—as well as Ghost Duck Camo, featuring a high-performance silicone composite Tacti-Grip headband for a secure, slip-free fit, even during high-activity days at the range. SRP: $59.99.
Booth #12669 walkersgameear.com
by slaton l white
This boot is engineered for elite performance. The full-grain flesh-out leather provides superior durability, while strategically placed Superfabric inserts enhance abrasion resistance. The aggressive multi-directional outsole offers excellent traction with oil and slip resistance for added safety. The TPU toe cap adds an extra layer of defense and durability, and the fuchsia insole acts as a signaling feature, adding a touch of visibility in critical situations. Vapor Pass breathable recycled membrane waterproofing keeps feet dry in wet environments. Available in 8-inch ($188) and 6-inch ($162) versions in black or Coyote in both a premium and waterproof style.
Booth #80715 rockyboots.com
MAY 12-14, 2026
HILTON
SC
FOR AND
Join top executives and marketing professionals from the industry for an enriching twoday experience at the NSSF Marketing and Leadership Summit, May 12-14 in Hilton Head, South Carolina. A consistent favorite among industry leaders, this year’s event promises a packed agenda with an outstanding lineup of speakers. Attendees will gain exclusive access to subject matter experts and enjoy ample opportunities for networking!
SHOT Show®
January 20-23, 2026 • Las Vegas, NV
NSSF® Congressional Fly-In
April 14-15, 2026 • Washington, D.C.
VISIT US AT BOOTH #42310
NSSF Marketing and Leadership Summit
May 12-14, 2026 • Hilton Head, SC
Gun Storage Check Week™
June 1-7, 2026 • gunstoragecheck.org
NSSF Annual Import/Export Conference
August 3-5, 2026 • Washington, D.C.
National Shooting Sports Month®
August 2026 • shootingsportsmonth.org
Gun Storage Check Week™
September 1-7, 2026 • gunstoragecheck.org
SHOT Show®
January 19-22, 2027 • Las Vegas, NV
Co-Witness Reflex Illuminated Sight
Provides lower co-witness sight picture
Available variants for modern pistols
Ready 24/7 day or night
Powered by the industry’s brightest tritium available
Co-Witness Ad ustable ac -up Sights
Perfect alignment with 5" red dot optics
Flip-up design deploys fast, stays low-profile when stowed
Tritium front sight for 24/7 visibility, no batteries re uired
Made in the USA: Precision-crafted domestically for superior fit and finish
Green Reticles Now Available
Available for MPO PRO F, MPO F, MPO PRO S, & MPO S
Selectable Reticle: 3 MOA dot, 33MOA bullseye, and 33 MOA ring
