A cup of coffee we hold, may be much bigger than we imagine.
From just one cup, creative souls find new paths, dreamers uncover inspiration, Visionaries share their insights and hopeful hearts see brighter tomorrows.
One Cup, Big World Shall we journey together?
A Cup of the World Cafe Show Seoul
INTRO
▪ SHOW OVERVIEW
▪ SHOW SCHEDULE & DEADLINE
▪ CHECKLIST
▪ ESG OPERATION GUIDELINE
SECTION 1. ▪ EVENT PREPARATION
SECTION 2. ▪ BOOTH
▪ SPACE-ONLY STAND DETAILS
▪ SHELL STAND DETAILS
▪ COFFEE ALLEY DETAILS
▪ FURNITURE / EQUIPMENT RENTAL
SECTION 3. ▪ ADDITIONAL APPLICATION
▪ ONLINE EXHIBITOR PORTAL
▪ MANDATORY APPLICATION
▪ OPTIONAL APPLICATION (PROMOTION)
▪ OPTIONAL APPLICATION (GENERAL)
SECTION 4. ▪ EXHIBITION RULES AND REGULATIONS
▪ EXHIBITOR REGULATIONS
▪ OPERATION REGULATIONS
SECTION 5. ▪ LOGISTICS AND CUSTOMS
SECTION 6. ▪ PARKING, TRANSPORTATION AND FACILITIES
▪ PARKING / TRANSPORTATION
▪ HOTEL / FACILITIES
1.
SHOW OVERVIEW
1. Title
2. Schedule
3. Event Hours
• Korean : 제24회 서울카페쇼 2025
• English : The 24th Seoul International Cafe Show 2025 (Cafe Show Seoul 2025)
• Preparation : November 17 (Mon) - 18 (Tue), 2025
• Exhibition : November 19 (Wed) - 22 (Sat), 2025, 4 days
• Dismantling : November 23 (Sun), 2025
• November 19 (Wed) – 21 (Fri) 10:00 ~ 18:00 (last admission by 17:30)
• November 22 (Sat) 10:00 – 16:00 (last admission 15:30)
4. Venue : COEX Exhibition Center (Hall A ~ D) 36,007m2
5. Organizer : Exporum, Reed Exhibitions
6. Host : Exporum, MONTHLY COFFEE
7. Exhibited Items : Coffee, Tea, Bakery, Raw Materials, Dessert, Ice-cream, Beverage, Machinery & Equipment, Interior Decor, Franchise, etc.
• Asia Federation of Exhibition & Convention Associations (AFECA) Trade Exhibition Division Award Winner
• Selected as a Global Top Exhibition by the Ministry of Industry, Trade and Energy, Designated as Seoul's Representative Global Convergence MICE Event
• Awarded the Excellent Brand Category in the Republic of Korea Exhibition Industry Awards
10. Supporters : International Coffee Organization (ICO), Ministry of Trade, Industry and Energy, Seoul
11. Sponsorship : CRK, Hyungkuk F&B, PayN Store, MI Coffee, Tavalon, Donggu Electronics, Hollander Chocolate, The Alternative Dairy, Paragon Filter
12. Certification : International Exhibition Union (UFI), Korea Exhibition Industry Promotion Association (AKEI) International Exhibition Certification
Cafe Show Seoul is leading the exhibition industry by operating as an eco-friendly event, presenting a new paradigm and proposing ESG operation guidelines to the exhibitors for a sustainable future.
With growing awareness of the importance of ESG practices in the exhibition industry, various operational measures are being introduced. Cafe Show offers an expanded set of eco-friendly exhibition operation guidelines to encourage exhibitors to actively join ESG initiatives. Your kind actions for the planet and your responsible consumption to protect the environment will contribute to a happier future for the coffee industry.
Eco-friendly Booth Operation
Open Booths designs to minimize material usage from the design stage
For space-only Booths with 6 or more units, we encourage you to adopt an eco-friendly Booths operation by constructing more than 1/3 of the horizontal wall (long side) in an open format, reducing material usage and creating a safe and open flow to attract more visitors.
Minimize single-use materials and prioritize recycling /eco-friendly materials
For space-only Booths, we recommend using reusable blocks, art walls & palettes, trusses, and maxima for construction.
Reduce the use of wallpaper/regular paint use non-volatile organic compound (VOC) paints
For installing wooden Booths, it is highly recommended to apply eco-friendly paints instead of wallpaper/regular paint. Please consider using eco-friendly materials like honeycomb boards for promotional panels.
Re-use interior furniture and wall structures
Reuse interior furniture or wall structures for booths decoration in your store or showroom to contribute to environmental protection.
Minimize printed materials (digital display, QR, etc.) Eco-friendly paper and ink
To ensure eco-friendly exhibition operations, please minimize the production of printed materials and use digital displays or QR codes whenever possible. If printing is unavoidable, please make efforts to protect the environment by using eco-friendly paper and plant-based inks.
Minimize unnecessary packaging for promotional items Use recyclable, eco-friendly materials
Excessive packaging has long been a major cause of environmental destruction and a serious social issue. Please minimize unnecessary packaging for promotional items and produce them using recyclable, eco-friendly, or biodegradable materials
Reusable tote bag instead of disposable bags
Utilizing eco-friendly made reusable tote bag instead of disposable bags are recommended. Reusable tote bags are not just pretty and practical, but also has amazing promotional benefits.
Practices for Waste Management
Reduce the use of tasting cups (Use 3-4 oz Cups)
Through its eco-friendly campaign“Thank You, Coffee,”Cafe Show Seoul has been promoting the reduction of tasting cup usage. By using 3-4 oz cups, we can minimize the amount of leftover coffee that goes to waste and also reduce the total waste generated from tasting cups.
Encourage the use of water bottles
To encourage the use of reusable water bottles, Cafe Show Seoul has prepared an eco-washing station. Please actively cooperate so that visitors who bring their own tumblers can enjoy tastings in them.
Minimize sample portions / use reusable or eco-friendly containers
By simply reducing sample portions and serving them in reusable or eco-friendly containers, we can significantly reduce waste. Even if it requires a little extra effort, please join us in taking steps to protect the environment and slow down climate change.
Donate leftover products
Please practice sharing by donating any leftover exhibition products. ex) Food Bank, etc.
Waste Management Practices
Minimize disposable cups & materials
Use reusable plastic products
Please use reusable containers and bottles instead of disposable products. Minimize plastic and if necessary, recyclable plastics are recommended.
Green Booth
Join Cafe Show Seoul’ s ESG Campaign,“Green Booth”for a better cup of value!
Green Booth Application Download
Proper Disposal of Recyclable Waste in Recycling Bins
Cafe Show Seoul has been running a campaign to place recycling bins throughout the exhibition halls to ensure proper waste separation. Please find the nearest recycling bin and dispose of all recyclable waste correctly.
Coffee Grounds Collection Campaign and Resource Recycling
Given the nature of the event, a large amount of coffee grounds is generated. To promote their recycling, we have placed coffee grounds collection bins made from recycled paper between Halls A – B and C – D. Please dispose of coffee grounds in the nearest collection bin and join us in contributing to resource circulation.
Use Eco-Friendly Accommodations
Book certified eco-friendly accommodations and participate in reducing amenity usage.
Use Public Transportation or Eco-Friendly Modes of Transport
Use public transportation or eco-friendly modes of transport that can reduce carbon footprint.
Use Energy-Efficient Products
Use energy-efficient electronic products.
Practice Fair Trade
For collaborative growth, engage in fair contracts with collaborating companies and subcontractors.
Food Waste & Coffee Grounds Collection Box
Food Waste Coffee Grounds
Food Waste Coffee Grounds
SECTION 1 Event Preparation
1. Key Timelines
Event Timetable
Category Details
Space-only
Shell Stand
Booths
Construction
Additional Utilities
Lobby Booth Hall B(L100), Hall D(L300)
Coffee Alley
Move-in
Exhibition Period
Move-out (Exhibitor)
Dismantling (Contractor)
Cargo Vehicle (Contractor)
2. Overtime Work
Date Note
11/17(Mon) 8:00 ~ 20:00
11/18(Tue) 8:00 ~ 20:00
11/17(Mon) 8:00 ~ 20:00 11/18(Tue) 8:00 ~ 12:00
11/17(Mon) 18:00 ~ 6:00 (+1)
11/18(Tue) 18:00 ~ 6:00 (+1) Overnight Work
11/17(Mon) 8:00 ~ 20:00 11/18(Tue) 8:00 ~ 12:00
Electricity Installation 11/18(Tue) 17:00
Water Supply/ Compressed Air
Installation 11/18(Tue) 18:00
Must be Coordinated with COEX Official Contractors
NO Exhibitor Access
Can be adjusted depending on space-only electricity installation work
LAN/Phone Installation 11/18(Tue) 18:00 Wifi router not supported
▶ In case extra working hours are required on dismantling after the given time during the exhibition, exhibitors must apply for overtime use and time extension at their own expenses.
▶ How to apply : Submit After-Hours Usage Application → Organizer’ s Approval → Payment of Additional Rental Fee
→ After-Hours Extension Setup
▶ Calculation of overtime cost : Addition work time hour x 1,000,000 ~ 2,000,000 KRW) (VAT excluded)
※ Final price may vary depending on the number of applicants
3. Cleaning
▶ The organizer is responsible for cleaning the aisles and shared spaces in the exhibition hall.
▶ In order to maintain a clean exhibition environment, exhibitors in charge must keep the booth clean.
4. Dismantling
▶ Please collect the trash and remaining materials when leaving the venue.
▶ When plastic, wood, glass, etc. are left inside or outside the exhibition hall, please note that the cost of disposal will be collected separately.
5. Venue Security
▶ Cafe Show Seoul provides 24 hours security service during the exhibition preparation, event and dismantling period through the professional security company. However, the final responsibility for the protection and the loss of the exhibit is on each exhibitor.
6. Provided for Exhibitors
Category Subject Period Location of Receive
Entrance Badge Upon registration (~9/30)
11/18(Tue) 10:00 ~ 18:00
Welcome kit All Exhibitors 11/18(Tue) 10:00 ~ 18:00
Invitation (mobile/email) Upon registration (~9/30)
10/17(Mon) ~ 11/22(Sat) Online Portal
Parking ticket(mobile) Upon registration (~9/30) 11/17(Mon) Online Portal
1F Exhibitor : Hall A Entrance(A2)
3F Exhibitor : Hall C Entrance(C2)
Hall B Organizer Office 1F Hall B1, 3F Hall D1 → Elevator 2F
URL provided on the exhibitor portal Exhibitor can send directly
URL provided on the exhibitor portal Used upon leaving the parking space
7. Exhibitor Badge
▶ Please register the entrance badge through [Mandatory Application] on the Exhibitor Portal during the application period for the entrance badge.
▶ Only the exhibitor staffs can use the badge and can enter the venue during the exhibition, preparation and dismantling period.
▶ The entrance badge will be provided according to the size of the booth. - 1~2 booths: 6 badges/ 3~4 booths: 10 badges / 5~8 booths: 20 badges / 10~20 booths : 30 badges
▶ Additional complimentary of the badge is not available. Exhibitors can purchase the badges. (1 badge 50 USD)
▶ You can receive the badge at the entrance of each hall after identity check (please present business card) during the booth setup period.
Entrance Badge Pickup (3F)
Entrance Badge Pickup (1F)
Organizer Office (2F)
8. Mobile invitations
▶ If you need an invitation, please register the entrance badge through [Mandatory Application] on the Exhibitor Portal within the application deadline.
▶ Inviting B2B guests such as people working on the industry or buyer is recommended.
▶ Invitation is for entering only one day during the exhibition.
▶ Invitation will be provided according to the size of the booth.
▶ Seoul Cafe Show only provides mobile invitation for the eco-friendly and efficient client management.
9. Parking Tickets
▶ If you need parking tickets, please register application through [Optional 4 - General] on the Exhibitor Portal within the application period.
▶ Parking ticket will be provided 4 tickets in maximum regardless of the booth size. (1day ticket × 4)
▶ Additional complimentary of the parking pass is not available. Exhibitors can purchase the parking tickets. (1day ticket 60,000→30,000 KRW)
▶ Mobile parking ticket will be provided as URL link through the Exhibitor Portal and the exhibitor can register directly when leaving the parking space.
▶ It will be expired once you exit the parking lot and re-entering with the same ticket is not available.
▶ Coffee Alley exhibitors will not be provided the free parking ticket.
▶ Please check on SECTION 6 for the details parking fee and discounts.
SECTION 2 SECTION
- Space-only Booth Details
- Shell Stand Booth Details
- Coffee Alley Booth Details
Booth
Booth
1. Booth Details
Category Space-only
Fee
Provided
Detail
USD 3,200 /booth
Exhibition space only
• Unique brand marketing and advertising
• Flexible booth design
• Construction through specified contractors
Additional fees will incur
Cost Participation + Booth Construction + Additional Utilities
Shell Stand
USD 3,600 /booth
Exhibition space + basic wooden booth
1KW electricity per booth (Daytime)
Wood walls (white), Kor/Eng signage, Booth lighting, Floor pytex, Information desk and chair (1 pair per exhibitor)
• Booth construction done by organizer
• High quality booth with efficient budget
Booth customization with additional options
Participation + Additional Utilities
<Booth Construction and Operation Guidelines>
■ Exhibition structures must be pre-fabricated outside the venue, and only assembly is allowed inside the exhibition hall.
■ The use of power tools such as compressors, welding machines, electric saws, electric planers, and electric grinders is prohibited inside the exhibition hall, and painting is only permitted for final touch-ups (in accordance with fire safety regulations). When installing Pytex (carpet) on the exhibition floor, industrial adhesives or latex may not be used; only removable line tape that leaves no residue may be used.
■ If the exhibition hall floor or walls are damaged due to nailing or the use of adhesives, the exhibitor will be responsible for the full restoration cost.
■ Electrical facilities are installed under the floor trench covers, so water cleaning or any activity that spills water onto the floor is prohibited inside the exhibition hall.
■ During the setup and dismantling periods, exhibitors must ensure that construction materials or exhibition item boxes are removed from the aisles, and any waste generated by each designated contractor must be disposed of directly by the exhibitor.
If direct disposal is not possible, the exhibitor must consult with the organizer, pay the waste disposal fee, and have the waste removed accordingly.
■ After the exhibition ends, please check that no exhibition items remain in drawers or on shelves before the designated contractor collects furniture or equipment. The organizer will not be responsible for any loss or damage in this regard.
2. Space-only Booth Details
▶ Provided : Floor space (empty) only
▶ Mandatory
1. Select booth builder (booth design contractor)
▶ Construction is allowed only through official contractors designated by COEX
▶ Coordinate with booth builder by signing a contract (Section 7)
▶ Exhibitors are not allowed to do the self-construction (Only displaying products or furniture is not allowed)
- Total usage and reuse rate of materials, graphics, signage, light, etc.
2) Booth Contractor : Report to COEX (venue) separately
▶ Construction of Space-Only Stand Booth is only allowed through official contractors designated by COEX. Additionally, all exhibition materials and booth structures must comply with the fire regulations, building safety standards, and COEX exhibition regulations ▶ Caution
1. Installation of Booth Structures
2. Booth Structure Height Limitation
▶ The height limitation varies based on the booth location, set at 4m, 4.5m, or 5m.
▶ Please refer to the floor plan to confirm the maximum height based on the booth location.
3. Closed Booth Structure Not Allowed
▶ Space-only stand with 6 booths or more cannot be constructed in a closed-type configuration where more than 2/3 of the horizontal wall (B) is obstructed. It is recommended to construct at least 1/3 of the wall (device) in an open configuration, promoting a safe and open flow to encourage the influx of visitors.
▶ If it is absolutely necessary to construct a closed-type configuration for the horizontal wall (B), the wall height (H) should be lowered to no more than half of the maximum permissible height for booth structures.
4. Electricity Installation
▶ Electricity for space-only booths must be installed by official contractors designated by COEX.
▶ Upon electricity request to the organizer, only MCB is installed and connecting the cables shall be done by each exhibitor in coordination of the official contractors.
5. Damage on COEX Facility is Prohibited
▶ Exhibitors cannot drive nails or staples into COEX facilities (ceiling, walls, and columns) to install decorations, signage boards, etc. Drilling holes or conducting paintwork within the building is also prohibited.
Single phased 220V daytime electricity (1KW per booth)
Outlet *2 per booth
※ Additional electricity besides 1KW should be applied through Exhibitor
Portal
Lighting 50W LED Arm Spot (3ea per booth) Length 1,000mm
Fascia Board Panel (Korean/English)
Information Desk + Foldable Chair
2. Wall location
Information Desk (1ea) : 1,000mm(W) x 600mm(L) x 750mm(H)
Chair (1ea) : 460mm(W) x 420mm(L) x 770mm(H)
※ One set provided per exhibitor regardless of the size of the booth
▶ Corner booth will be installed with the ㄱ/ㄴ shape in open formation.
▶ Additional structure may be installed for safe wall support.
▶ Please check the floor plan (Shell Stand Wall Position) for the detailed locations of the walls.
3. Decoration Options
▶ Installing picture frames and attaching printed material/sheet are possible. However, all installations must be removed when dismantling the booth. (Extra cost must be paid when damaging the wall)
Category Availability
Hanging Picture /Frame
Attaching Printed Material
Attaching Sheet Paper
Details
O Steel screw nails, Wooden screw nails, Wires, Hand-staples, stapler
X Electric power drill that causes a diameter over 1cm staples that uses compressed air
O Acrylic double-sided tape, Box tape(transparent), masking tape
X Double-sided tape, foam double-sided tape with sponge, Box tape(green), Sticker including glue
O PVC CAL
X Adhesive sheet paper
1 booth 2 booth
Above layout represents a 1 booth -1 side opened type.
Please note that detailed dimensions may vary depending on a booth location.
A groove is provided on the upper part of the wall, allowing for the attachment of S-hooks, wires, and similar facilities.
Front: wood panel Back: 5T plywood
4. Shell Stand Booth Additional Options (Extra Cost)
▶ Additional option or Shell Stand booth inquiry (~Oct 22nd Deadline)
Construction company: WISDOM : +82 2-2065-1174 / wisdom@e-wisdom.co.kr
Field Manager: Mr. Ingi Hong (+82 10-8631-7972) / Head Office : Ms. Jaehye Lee (+82 10-2638-3126)
Wall Color Painting
- The shape and the size of the shelf is fixed and cannot be changed.
- Please be aware that the shelf is a reused product and thus may not be clean as new.
- Please mark for the painting as painting the shelf is possible when make extra payment and apply for wall painting and shelf at the same time (will be colored in white if you do not mark). A
Type B Type
- You can install your own shelf (Electrical drill available-please dismantle the shelf after the show)
–The production cost is based on the size of 3000x3040.
–Please provide the completed graphic file to proceed printing and installation.
–Accepted file formats are Illustrator (AI), Photoshop (PSD), PDF, or high-resolution JPG (JPG files must be checked for resolutions)
–If you are handling installation on your own, please print on coated paper (white/gray) and for banner installation, a staple gun may be used.
(Please remove the graphics after the event)
3) Wall Printing – Sheet Cutting, PVC CAL
1. Coatedpaper digital printing
2. Banner digital printing
–Roll type banner made to be hung at the top of the booth.
–The production cost is based on the size of 1000x1000.
–Please provide the completed graphic file to proceed printing and installation.
–S-hooks included, reusable banners.
5) Additional Options
–Graphics are cut along the outline of the letters.
–Price determined by size. Please provide the design and dimensions for a quotation.
–Files must be submitted as Illustrator files with outlined text to proceed with printing.
–Only colors from Hyundai Sheet available. (Other colors are available through dome cutting.)
–Please note that very thin letters may not be cut properly. (Minimum 2cm for Korean, 1cm for English)
3. Roll type banner
4. Vinyl cutting
Roll type banner
Vinyl cutting
1. Lighting
2. Folding Chair
price is per unit.
1m
color: warm white (not changeable)
price is per unit.
3. Information desk
4. Wooden table
4. Coffee Alley Details
* 2025 Coffee Alley Location
Coffee Alley is located in Hall C, divided into 2 areas (Left , Right). Booth location will be assigned by the organizer.
1. Provided
Category
Basic Wooden Walls
Pytex (Carpet)
Electricity
Details
Wooden Walls: Thickness 80mm x Height 2,440mm (Excluding the top triangular roof area)
Color : White
Exhibitor Design part : Back - Width 3,000mm x Height 2,440mm
Side – Length 2,000mm x Height 2,440mm
Floor Area : Width 3000mm x Length 2000m per booth
Color : Gray
Single-phase 220V Daytime Electricity (1 kW per booth)
Electrical Outlets (2 per booth)
※ Basic provision of 1 kW (per booth), separate application required for additional power
Lighting 50W Arm Spotlights (2 per booth)
Water Supply/ Air
compression
Signage
Info desk + Chairs
2. Wall
Apply on the exhibitor portal if necessary
*Original logo file must be submitted via exhibitor portal
Mandatory Application - [Exhibitor Profile]
1 Desk: Width 1,000mm x Length 600mm x Height 750mm
1 Folding Chair: Width 460mm x Length 420mm x Height 770mm
▶ Corner booths will be installed in a ㄱ/ㄴ shape.
▶ Additional structures may be installed for wall support.
▶ Please check the floor plan (Shell Stand wall location) for the detailed wall structures.
3. Decoration Options
▶ Installing paintings, frame and attaching printed materials/sheet are possible. However, all installations must be removed when dismantling the booth. (Extra cost will be charged in case of damaging the wall)
Category O/X
Hanging Picture /Frame
Attaching Printed Material
Attaching Sheet Paper
Details
O Steel screw nails, Wooden screw nails, Wires, Hand-staples, stapler
X Electric power drill that causes a diameter over 1cm staples that uses compressed air
O Acrylic double-sided tape, Box tape(transparent), masking tape
X Double-sided tape, foam double-sided tape with sponge, Box tape(green), Sticker including glue
O PVC CAL
X Adhesive sheet paper
Additional Wall
Storage Door
Ceiling Structure
Wall Color Painting
Shelf
Wall Printing
Width 560mm
Width 1,000mm
Width 1,220mm (Storage door)
Width 1,000mm
Width 1,220mm * Height 3,040mm
Additional Wall Storage Door Width 560mm
Width 1,000mm
Width 1,220mm (Storage door)
Ceiling Structure Width 1,000mm
Wall Color Painting
Width 1200mm * Length 300mm *Thickness 40mm Shelf
Width 500mm * Length 200mm *Thickness 30mm 37,000 원
PVC CAL Wall Printing PVC CAL
Banner L 3,000mm x H 3,040mm Banner
Logo Sheet Cutting L 1,200mm x W 400mm Logo Sheet Cutting
Lighting 50watt (ea) Lighting
Wooden Table (ea) L 1,000mm x W 600mm x H 1,000mm
50watt (ea)
Furniture Info Desk (ea) Furniture Info Desk (ea)
Foldable Chair (ea) L 460mm x W 420mm x H 770mm
▶ Additional booth options and shell stand inquiry
(~October 30th : Please contact the official contractor, WISDOM directly)
Construction company: WISDOM : +82 2-2065-1174 / wisdom@e-wisdom.co.kr
Hall A&B : Ms. Jaehye Lee (+82 10-2638-3126) / Hall C&D : Mr. Jinkuk Lee (+82 10-6755-5262)
※Additional options reference image : Please refer to the Shell Stand Additional Options above.
Wooden Table (ea)
Foldable Chair (ea)
5. Furniture and Equipment Rental
Exhibiting products, furniture and equipment can be set up on the move-in day (Nov. 18).
Exhibitors can bring own furniture and equipment or use the rental company.
Category
Exhibits Entry
Space - only Stand Booths
According to the schedule of the equipment provider of space- only Booths
Shell Stand Booths
Coffee Alley
Lobby Booths
L100, L300
11/18(Tue) 12:00 ~ 20:00
From 16:00 on 11/18 (Tue). No vehicle access allowed inside the exhibition hall
11/18(Tue) 18:00 ~ 24:00 Different schedule for lobby
Delivery service is available from the rental company.
▶ Furniture and equipment rental company : Please refer to the COEX official rental company (Refer to the COEX Contractors List)
▶ Recommended company (on-site service) : Modul http://www.modul.co.kr/
※ Shell Stand includes a complementary set of 1 info desk & 1 foldable chair.
※ In case of the Space-Only booth, please discuss with the booth constructor.
SECTION 3 Additional Applications
1. Online Exhibitor Portal
1. Online Exhibitor Portal?
Cafe Show Seoul provides online exhibitor portal for convenient and efficient booth management. Please make sure you submit all the required applications such as additional utilities, exhibitor badge, invitation, parking pass and etc.
2. How to Access
1) Go to Cafe Show Seoul official website (www.cafeshow.com)
2) Login as an exhibitor
※ Please contact the organizer office if you forget the password (info@cafeshow.com)
3) Submit online applications
※ Mandatory applications must be submitted within the deadline.
- Space Only Booth Construction & Design(Mandatory 6)
1. Exhibitor Profile (Mandatory)
Brand / Product Information you filled out here will be officially presented on official Cafe Show channels such as「Floor Plan」,「Show Directory」,「Online Exhibition」,「Mocha Port Business Matching Platform」 . Maximize promotions even before and after the event with more detailed introduction.
※ If it is not submitted by the deadline, the brand name (signage name) will be automatically updated based on the exhibitor application.
■ How to apply : Cafe Show Seoul Exhibitor Portal ▶ Mandatory Application - Exhibitor Profile
■ Space-only : X (no additional utilities included)
■ Shell Stand : Single Phase / 220V / Daytime Electricity (1kW & 2 outlets per 1 booth) ex) Shell Stand *1 : 1kw (Outlet *2)
Shell Stand *2 : 2kw (Outlet *4)
※ If you don’ t need any additional utilities, please submit the form as 0.
2.
How to Request Additional Utilities
■ How to Apply : Cafe Show Seoul Exhibitor Portal ▶ Mandatory Application - Additional Utilities ▶ Submit a signed copy via email <info@cafeshow.com>
■ Deadline : General Deadline : Sep 1 ~ Sep 30 (based on 100% payment)
Special Submission : Oct 27 - 31, Nov 10 12:00 ~ 16:00 (GMT+9)
*only available during these hours
※ Extra cost will be charged during special submission period. (Water Supply is not available)
※ If the maximum capacity is already requested during the general submission period, additional orders might not be available.
3. Additional Utilities
& Drainage
*Lobby NOT Available
- Please calculate the required amount of utilities correctly.
- Please note that it might not be possible to adjust the
NOT available
for
Water Supply 1+ Drainage 1 T-Shaped drainage not allowed
LAN Cable (wifi not supported)
Please contact below for wireless Internet
SK Broadband +82 2-6000-1588
Barcode scanner (entrance badge)
Scanned DB will be provided after the event
or process the refund after final submission.
4. Water Supply & Drainage Safety Contract
All exhibitors who order Water Supply must submit the“Water Supply & Drainage Safety Contract”according to COEX regulations. The installation would be limited if it is not submitted within the deadline.
■ How to Apply : Cafe Show Seoul Exhibitor Portal ▶ Mandatory Application - Water Supply & Drainage Safety Contract
■ Deadline : ~September 30th , 2025
<Safety Contract Sample>
Q. I need an electricity. What is kw?
▶ Applied KW of electricity refers to the 'consumption' (at the moment of operation) of the machine operation, not the total. Please apply after adding up the power of the equipment you will be using.
Q. How much kw of electricity should I apply for?
▶ First, you need to make a plan on how you will operate the booth for 4 days. Please check the type and quantity of the electronic device to be used first and inquire about the required power consumption from the manufacturer/rental company of the device. Additionally, please consult with your booth contractor.
Q. What is the difference between single-phase and three-phase?
▶ The electricity used in general homes is single-phase (220V), and in factories, industrial sites, or places that require a lot of power, three-phase electricity is used. When using machines/electronic products, single-phase electricity is usually used unless there is a special mention of three-phase electricity. Please check with the manufacturer/rental company of the machine.
Q. From when will the electricity be supplied?
▶ It is estimated that electricity will be supplied after 5pm on the second day of booth setup. Due to safety issues, electricity cannot be supplied even if one exhibitor does not complete the installation. Therefore, exhibitors with space-only booths are requested to cooperate with the booth builder to make sure all the electricity installation is done in time.
Q. Is there any electricity provided as complimentary for the Space-Only/Shell Stand booth?
▶ Exhibitors with space-only booths are required to apply for electricity separately. Shell stand exhibitors are provided with 1kW of basic electricity per booth.
Q. How can I apply for the wireless internet?
▶ The internet service we provide upon application is a LAN cable. Wi-Fi routers/hubs are not available. If you need wireless Internet service, please apply directly through an external company (SK Broadband +82 2-6000-1588)
Q. Is the installation of the water supply and drainage at the lobby booth impossible? (L100, L300)
▶ Water supply & drainage and compressed air installation is not possible in the Lobby area due to the structural limitations of the space. Please use water container/bottle for water usage.
Q. When is the due date of the additional utilities application?
▶ The general application period for additional facilities is by September 30th. Only exhibitors that submit the application form and settle the payment for applied additional utilities will be accepted. It is expected that high amount of electricity and water supply will be requested. As available facilities in the exhibition hall are limited, applications will be filled on a first-come, first-served basis. Please make sure you submit the application with necessary amount of utilities within the deadline.
Q. Can I apply for additional utilities even after the regular deadline (~Sep 30th)?
▶ Applications during the special registration period may be accepted on a limited basis and will incur an additional fee. Special utilities order is available only during limited timeline. For on-site registration, please visit the organizer office to check the availability first and the payment shall be done by credit card. Special order might not be accepted if the additional utilities orders reach the venue’ s maximum capacity. However, it is NOT possible to order water supply and compressed air during the special registration period.
1. Venue Overview
■ Location : (06164) COEX 513 Youngdongdae-ro, Gangnam-gu, Seoul
■ Floor Proof Load : 1.5 Ton/sqm
■ Cargo Entrance : 6M × 5M(H), Vehicles over 2.5 tons are prohibited from entering
■ Maximum Booth Height : Max 4m ~ 5m (depending on the location, it’ s marked on the floor plan)
■ Electric supply at the exhibition hall is more than single phase of 220V, so the exhibitor must independently prepare an AVR or a transformer when 110V is needed.
■ Installation
- Shell Stand : main electrical feeder, lighting, switch and electric socket will be installed inside the booth
- Space-only : main electrical feeder installed upon electricity request to the organizer (wiring connection shall be done by each exhibitor in coordination with the official contractor)
During the booth construction period, all electric facilities will be installed by COEX approved service provider. Exhibitors must apply for the amount of required electricity to the organizer during the utilities application period.
■ Especially, safety device must be installed when displaying a sensitive apparatus.
■ Over-connecting a MULTI-PLUG on to the electric socket may cause fire. Any sort of electric work must be conduct by official appointed service company of COEX.
■ Electric supply will be shut down 30 minutes after the show closes every day. Exhibitors who need 24-hour electricity, are required to apply for necessary electricity to the organizer.
■ We suggest exhibitors to apply for appropriate amount of electricity for lighting and power. When it is apparent that the electricity registered by an exhibitor seems to fall short (during the set-up and show period), the referred exhibitor must apply for additional electricity due to safety reasons. This is to prevent any possible danger or accidents, and cost will be charged in case of causing fire or any damage on other exhibitors due to overloaded power.
4. Telephone
■ A telephone with an individual direct number will be provided to exhibitors that register for telephones.
5. Internet (LAN)
■ T1-level Internet cable is provided upon application.
■ Independent IP will be provided for each port (fixed). (connection address is attached on the cable)
■ Since wireless router will be limited, please prepare PC with LAN card installed.
■ Please contact directly to the wireless Internet service provider if you need.
*SK Broadband +82 2 6000 1588
6. Water Supply and Compressed Air
■ All installation work for water supply and drainage within the exhibition hall must be carried out by official contractor designated by COEX.
(Including initial water supply line installation, connection work for external facilities in the 2nd phase / external facility contractors can provide supervision)
■ The organizers and exhibitors are responsible for compensating for any damages caused by water leaks resulting from negligence in operating equipment within the booth or from external company equipment installation, in terms of both civil and criminal liability.
A. Cutting Off Water Supply and Compressed Air
Water supply and compressed air will be provided 30 minutes before the opening of the exhibition and will be cut off 30 minutes after closing.
Exhibitors using ice makers must take note, and please make sure to shut off the water valve upon departure.
B. Thorough Leakage Management for Water Supply
Water leakage within the exhibition hall can lead to electrical accidents and flooding accidents.
■ The exhibition hall floor is not waterproofed. Please pay careful attention to leakage management.
■ Install waterproof sheets on water supply lines.
■ In case of a leak, promptly shut off the valve, take necessary actions, and contact the organizer.
■ The water supply is turned off by closing the valve. Please be sure to shut off the water valve at the end of the exhibition time. Additionally, please be cautious to prevent leaks in the connected parts of the valve.
■ The drainage line remains open until the end, making it prone to leaks. Please be cautious.
C. T-line drainage is strictly prohibited
■ Drainage pipes of all equipment for drainage installations must be directly connected to the corresponding equipment in a 1:1 ratio, and connecting T-joints in the middle of drainage lines is strictly prohibited.
D. Installation of Additional Protective Devices
■ If there is a risk of damage to machinery during operation due to singularities, pressure reduction, or pressure loss, protective devices must be installed at the expense of the participating company.
E. Precaution for Water Supply & Drainage Removal
■ Pouring liquid waste into the exhibition hall floor trenches or drainage pipes is strictly prohibited. The COEX exhibition hall floors and the inside of trenches are not equipped with waterproofing, so extra caution is required, including refraining from disposing of any liquids inside. Such actions may cause backflow and result in leakage accidents.
■ After the exhibition ends, exhibitors are strictly prohibited from performing any dismantling work themselves, such as cutting water supply or drainage pipes. All dismantling of water supply and drainage systems must be carried out by COEX’ s designated service contractors. Exhibitors will be fully responsible for any leakage accidents or other incidents resulting from dismantling work performed by the exhibitor or an external contractor.
F. Precautions for Lobby Booth
■ Exhibitors in the lobby area cannot install water supply and drainage systems due to the nature of COEX.
3. Exhibitor Badge (Mandatory)
Please make sure you request the badges and wear them at all time during setup-event -move-out.
The number of badges is depending on the booth size you have applied for. Additional requests beyond the designated quantity is not available, and the badges will include the company name, name, and job title.
Please fill out the company name especially if it is different from the application form.
■ How to Apply : Cafe Show Seoul Exhibitor Portal ▶ Mandatory Application - Exhibitor Badge
■ Deadline : ~September 30th , 2025
<Exhibitor Badge Request Page Sample>
4. Invitation (Mandatory)
Cafe Show Seoul provides mobile/email invitation for eco-friendly exhibition. (No paper invitations) Invite your business partners/buyers/customers to your booth more efficiently.
■ How to Apply : Cafe Show Seoul Exhibitor Portal ▶ Mandatory Application - Invitation
▶ Send Invitation
■ Deadline : ~September 30th , 2025
■ Invitation Platform : ~November 22nd , 2025
* Additional invitations can be purchased via [Sponsorship Program S-64 Invitation]
Scan the barcode to receive badge Check Available Invitations Register Invitee Information Select Invitee Send Invitation
5. Space Only Booth Layout and Construction Application (Mandatory for
Space Only)
All Space Only exhibitors need to submit their application based on COEX regulations to ensure smooth booth construction. (not applicable for Shell Stand Exhibitors)
■ How to submit : Seoul Cafe Show Exhibitor Portal
▶ Mandatory Application - Space Only Booth Construction & Design
■ Deadline : ~September 30th, 2025. Non-submission may result in penalties.
*Mandatory Application: ① Space Only Booth Layout (Floor plan, elevation, bird’s eye view) ② Constructor list
*Optional Application (Recommended) : ③ Sustainability related data - Total usage and reuse rate of materials, graphics, signage, light, etc.
*Exhibitor contractors must file a separate report to COEX
■ Mandatory Checklist
▶ Booth constructions can only work through COEX designated partner companies
▶ Must directly contact and contract with booth constructors (refer to COEX Official Contractors List) https://www.coexcenter.com/convention-support-system/
▶ Self-construction by exhibitors strictly prohibited (Display of products and furniture only is not permitted)
■ Notes
1. Installation work
▶ Construction for Space Only can only be done by COEX designated partner companies. Additionally, every exhibition materials and installations must comply with fire safety regulations, structural safety standards, and COEX exhibition regulations.
2. Height Restrictions for Installation
▶ Height restrictions differ depending on booth position: 4m, 4.5m, or 5m.
▶ Please check the height restrictions for each location on the floor plan.
< Example for space only booth layout and construction application page>
SECTION 3
Part 2 Optional Applications Submission (Promotion)
Cherry’ s Choice is a new product showcase that means the choice of coffee fruit,‘Cherry’ . In the showcase, buyers and attendees will meet each 30‘New’and‘Hot’products that will lead the next year’ s industry. The 60 products and services selected for Cherry’ s Choice will be automatically nominated for the Cafe Show Excellence Awards
■ Who can apply : all exhibitors of Cafe Show Seoul (no extra cost)
■ How to apply : Cafe Show Seoul Exhibitor Portal - Optional Application - Promotion - Cherry’s Choice Application
■ Deadline : ~September 30th, 2025
▶ After internal selection by organizer’s office, selected exhibitors will be informed individually (announcement scheduled: October 13th, 2025)
<Special Pavilion for Cherry’ s Choice selected products><Introduction of selected products in the Directory>
<Online Promotion Zone for Cherry’ s Choice products>
2. Cafe Show Excellence Award
Cafe Show Excellence Award presents and features exhibitors’outstanding products and services. It not only promotes exhibitors’brands but also endorses the growth of the global coffee industry. The 60 products selected to be showcased at Cherry’ s Choice are automatically enrolled in the Cafe Show Excellence Award
■ Who can apply : Cherry’s Choice products automatically enrolled as a candidate
■ Award Category : Creative Design, Outstanding Innovation, Superior Sustainability, Savory Leader, Made in Korea
■ 2024 Award Winners
Category
Creative
Design
Outstanding Innovation
Superior
Sustainability
Savory Leader
Made in Korea
Company
Product
SMILLS MINOS OUTDOOR CAFE
KIJEONG INTERNATIONAL CO., LTD
IKAWA PRO 100X
VIDASTECH VIDAS HYPHER ESPRESSO MACHINE
El Rocio Manus S
Alternative Dairy
THERMOS
TEAZEN
Alternative Dairy
New Daily One Touch Tumbler
TEAZEN COMBUCHA LEMON
DOOREE TRADING COMPAK BOLT 83
SAMLIP
NOK CHA WON
YAM DOUGH
ZERO SUGAR BLEND
3. Sponsorship Program
Showcase your brand and products at Seoul Cafe Show, the world’s premier global business exchange platform for food and beverage industry. We provide expert consulting to ensure maximum promotional impact.
From sponsorship packages where you can achieve various promotion values, to single program tailored for each brands’needs.
Maximize your value with Seoul Cafe Show Sponsorship Program
■How to apply : Seoul Cafe Show Exhibitor Portal - Additional Utilities - Sponsorship Application
■Deadline : September 30th, 2025
■Cafe Show 2025 Marketing Program Book (Click) (S1 ~ S67)
Cafe Show Seoul 2025 Marketing Program
SPONSORSHIP
PLATINUM/GOLD/SILVER/BRONZE SPONSOR
Program
Program recommended for achieving effective marketing value with limited time and money. Please refer to marketing program book below for more information.
* Cafe Show 2025 Marketing Program Book (Click) (S1 ~ S67)
Promote your brand to all exhibitors and attendees visiting the exhibition hall through video advertising media at the exhibition entrance (COEX Lobby). 1. S-13 ~ S18 Digital Signage LED Video Advertisement
DIGITAL SIGNAGE LED VIDEO ADVERTISEMENT S-13 ~18
COEX Xpace digital advertisement at the lobby area
- Advertisement Period : 1 week (pre-event~last day)
- Advertisement Exposure
: 15-second advertisement played
- Advertisement Location : Big
- Advertisement Target
: Cafe Show Seoul Visitors + COEX Visitors
- Advertisement Fee : depending on the location
2. S-19 Digital Signage Registration Desk DID Advertisement
Registration desk is where all delighted Cafe Show attendees receive their entrance badges. Introduce your brand to each and every attendee through displays at the registration desk located at the exhibition entrance.
S-19
DIGITAL SIGNAGE REGISTRATION SCREEN DID
Desk Display Advertisement (Image or Logo) in Exhibition Entrance Badge Pickup Registration
- Advertising Period : 4 days (Exhibition Dates)
- Location : Registration DID Screen at Hall A, B and C
- Entry Badge DID Screens : 30 units
- Target Audience : Cafe Show Seoul Visitors (Displayed during badge pickup)
3. S-27 Instagram/Facebook
3,000 USD
Upload your customized content through Seoul Cafe Show’s official social media channels (posting/ stories)
S-27
INSTAGRAM / FACEBOOK
Brand / Product Introduction Content Posting(or Story) on official social network channel
- Schedule : 20 times annually, bi-weekly dispatch To be discussed and confirmed with the Organizer
Seoul Cafe Show operates various package programs tailored for each exhibitor’ s specific needs. We look forward for active applications from companies seeking to strengthen their brand image and promote their products more effectively.
* Cafe Show Seoul 2025 Marketing Program Book (Click) (S1 ~ S67)
BOOTH LOCATION
5. Mocha Port Business Matching
The 'Cafe Show Mocha Port' is a business matching platform designed to facilitate seamless business networking between participating companies and buyers. By analyzing each other's areas of interest, the platform helps find tailored targets and allows for the autonomous scheduling of meeting appointments. Through Cafe Show Seoul's Mocha Port business matching, you can discover customized business opportunities and matches for your interests and targets!
▶ Main Purpose
▶ Instructions
1) Register participating company information - Fill out the mandatory details via Exhibitor Portal - Fill out‘Exhibitor Directory’
2) Access to Business Matching Program (www.cafeshow.com/biz)
3) Autonomous business meeting matching - Apply for and accept meetings & establish meeting schedules.
▶ Meeting Space 1) Exhibitor Booths
Business Lounge
SECTION 3
Part 3 Optional Applications Submission (General)
- Parking Pass(Option 4)
- Additional Utilities Location Request(Option 5)
- Heavy Items(Option 6)
- Dangerous Items(Option 7)
- Bonded Items(Option 8)
1. Optional Application Submission_General
1. Parking Pass (Option 4)
Seoul Cafe Show Office expresses its gratitude to participating companies by offering 4 daily parking tickets per company. A mobile parking pass (URL) will be provided only to exhibitors that apply in advance. Please submit your application within the deadline.
■ Quantity: Up to 4 daily tickets per company (4 daily tickets per day)
■ URL Retrieval Method: ① Log in to the Cafe Show Seoul website (www.cafeshow.com) for exhibitor
② Click on the 'Mobile Parking Ticket (Parking Registration URL)' button at the bottom of the office notice
③ Copy the 'Parking Registration URL Link' provided for each exhibitor and access it for use
■ Parking Ticket Instructions : Register the vehicle number upon entry on the usage day
Access the parking ticket URL on the day of use
Enter the vehicle number upon entry
Register the parking ticket
※ Parking passes are provided for up to 4 passes per exhibitor, regardless of booth size. (use representative or person in charge)
※ Additional provision is not available; please refer to the provided discount information for participating companies.
※ The one-day pass (24 hours) will expire upon one exit and cannot be used for unlimited entry and exit.
Enter the last 4 digits of your license plate number
Confirm your full license number and click Select the discount coupon to apply from your available coupons - time-based coupons can be applied together
Confirm your registered discount coupons (Click the X on the right to remove the applied discount)
■ Request for Designation of Installation Location for electricity, water supply/drainage, and internet (LAN)
■ Mandatory submission for exhibitors participating more than 2 blocks
3. Cafe Show Green Booth (Option 6)
■ Join Cafe Show Seoul ESG campaign“Green Booth”
■ Green Booth Foam Board provided, additional booth allocation point.
4. Heavy Items
■ The COEX Exhibition hall floor has a load limit of 1.5 tons per square meter.
Any item weighing more than 1.5 tons regardless of the unit area must be reported in detail prior to entry.
5. Dangerous Items
■ Equipment or components containing hazardous materials - such as explosive gases, flammable substances, high-pressure devices, radioactive materials, or vibration-generating machinery - must be equipped with safety measures in advance to prevent accidents for attendees. Exhibitors are responsible for managing such items during the exhibition.
■ Unapproved hazardous materials are restricted in accordance with COEX regulations.
6. Bonded Items
■ Bonded Customs Clearance
1) Bonded Customs Clearance refers to the method of exhibiting goods through simplified customs clearance without import procedures. After the exhibition ends, the goods must either be re-exported overseas or can be moved into a bonded warehouse and formally imported through the standard customs clearance process if there is a buyer.
2) Seoul Cafe Show Organizer’ s Office will set up a bonded area in the exhibition hall on behalf of exhibitors who own bonded exhibits during the exhibition period. Thus, all exhibitors with bonded exhibits must submit detailed information on their bonded exhibits to Organizer’ s Office by the deadline.
For more detailed transportation customs information, please refer to Section 5.
- Exhibitor Terms and Regulation
- Exhibitor EVENT Regulation
1. Exhibitor Regulations
1. Definitions
Exhibitor refers to companies, associations, and organizations that have submitted participation applications and contracts along with the payment of a deposit for participation in this exhibition. Exhibition refers to the '24th Seoul Cafe Show (Cafe Show 2025)'. Organizer refers to 'Exporum' and 'Reed Exhibitions Korea'. Host refers to 'Exporum' and 'Monthly Coffee'
2. Priority of the contract
If the terms agreed upon by both parties prior to this contract, either orally or in other documents, are different from this contract, this contract supersedes any provisions agreed prior to this contract. And this contract may not be modified unless the organizer signs the document.
3. Signing and acting on behalf of the exhibitor
Reed shall be entitled to rely on the authority of the Exhibitor’ s representative as authorized to sign the contract. As long as Reed verifies that (s)he works for Exhibitor or has an appropriate reason to believe that (s)he represents Exhibitor, exhibitor shall implement the contract.
4. Participation Right
After the payment of the full contract price, the Exhibitor will have a right to participate in the Exhibition. The right in this paragraph means displaying Exhibitor’ s products or services, not a venue lease contract.
5. Assigning Venue
Exporum’ s decision regarding assigning location of venues is to be binding on the Exhibitor. The organizer allocates the exhibitor’s space in consideration of the participation performance, booth size, order of application, order of payment in full, characteristics of exhibits, and the overall composition of the exhibition hall. The exhibitor is obligated to agree with decision made by the organizer regarding venue assignment unless it is considered to be extremely unreasonable decision that does not allow Exhibitor to achieve its objective of signing this contract. Also, even if the exhibitor ceases to use either the part or the entire contracted booth, the exhibitor still must pay the entire contract amount.
6. Items to be displayed
Exhibitor may display only items that are already notified to organizer. If displayed item is not what it has been notified or items do not conform to the character of the exhibition, organizer have right to limit the list of items to be displayed or may request to take the item out from exhibition. Also, organizer may limit the list of items to be displayed from a single booth.
7. Guarantee
The Exhibitor represents guarantees that it is entering into this contract as principal and not as a nominee of any third party and that there is no likelihood for the exhibits, products and advertising to infringe any patent, trademark, copyright and other intellectual property right of any party. Therefore, exhibitor agrees that in the event of any breach of the terms stated in this paragraph, the contract is to be terminated and the exhibitor shall indemnify organizer against any occurred costs related with.
8. Installation and demolition
Installation and demolition must be completed within the period stipulated by the organizer, and the exhibitor must indemnify the organizer for any losses or expenses due to delay or damage to the exhibition hall.
9. Payment Terms
The exhibitor agrees to pay the exhibition participation fee according to the payment conditions or payment methods provided by the organizer or provided on the quotation or invoice. If the exhibitor signs a contract after more than one of the payment installments due, all installment up to and including the current payments shall be paid by the exhibitor.
10. Delay in payment
If the exhibitor does not pay the amounts that were supposed to be paid within the payment due as stated in the quotation or invoice, an interest of 6% of the legal interest rate will be imposed on the amount. This is because of the additional operating and collection costs incurred constantly.
11. Cancellation of Participation
If the exhibitor decides not to participate in the exhibition without any justifiable reason, the stated amount in the contract, quotation, or invoice must be paid to the organizer. Examples of justifiable reasons include bankruptcy, cessation of business, insolvency and judicial management. This amount is penalty for securing the exhibitor’ s debt fulfillment obligation considering its high opportunity costs of this contract. That being said, it is separate from any compensation for damages, including but not limited to, organizer’s operating loss, cost incurred, etc. due to exhibitor’s cancellation.
12. Exhibitor’s Responsibilities
Exhibitors must comply with the matters that were orally communicated by the organizer or by Exhibitor’ s representative, those matters stated in the document or in the exhibitor’ s manual. The exhibitor is responsible for losses and expenses incurred to the organizer and its related parties caused by exhibitor’ s non-compliant behaviors regard to regulations, violation or negligence of the provisions of the contract. The exhibitors are responsible for dangerousness of items, assigning items, and stolen or damaged items.
13. Safety, fire, health, and other laws
Exhibitors must strictly comply with all fire, safety, health and other laws, rules, and regulations set by the organizer, local departments and exhibition halls. Exhibitors must always adhere to appropriate, effective and strict safety standards related to exhibits and booths.
14. Prohibited Display
Military equipment, including munitions, aviation weapons, firearms ammunition and explosives, weapons systems, tactical missiles, rockets, knives or tactical equipment, must not be brought into the exhibition facility. Organizer is willing to prohibit any other inappropriate items for exhibitions in terms of safety issue. Exhibitors must obtain necessary approval from the government and other regulatory agencies prior to exhibition date and maintain its approval throughout the exhibition period.
15. Loss
The organizer shall not be held liable for any damages of exhibitor’ s property, loss of cargo or monetary expenses incurred in the process of carrying in or carrying out caused by reasons not attributable to the organizer. Exhibitors are responsible for paying the entire contract amount to be paid in accordance with this contract even if loss of their property and monetary expenses are incurred due to exhibitor’ s fault.
16. Changes
The organizer may make changes, if necessary, regarding the exhibition, including, but not limited to, the followings. The size and location of the allocated exhibition space may be changed at the discretion of the organizer, and if necessary, the exhibition hall, exhibition date, period, and visitor opening hours may be changed, or the exhibition venue may be expanded to a separate area other than the main venue or several different areas may be used. Exhibitor respects organizer’ s decision and is obligated to agree with organizer’ s decision as long there is no critical reason not being able to achieve exhibitor’ s goal of this contract.
17. End/ Postpone
(a) At the discretion of the organizer, if the exhibition hall and related facilities are not suitable for holding the exhibition, or if it is difficult for the organizer to implement the provisions of this contract, or if the exhibition could be impacted by any cause not within the control of organizer, the contract and/or the exhibition may be terminated, canceled, postponed or otherwise adjusted. In the event that the exhibition is terminated or canceled after open the exhibition because of the above conditions, the organizer shall not be liable to the exhibitor except for refunding amount of the contract based on the number of remaining exhibition days. Refunds will not be made if the exhibition is terminated or canceled due to force majeure or other special circumstances not attributable to the organizer, or if the exhibition is postponed or readjusted for justifiable reason.
(b) If the organizer decides that the exhibitor is unable to perform or comply with his or her obligations provided by the organizer, it is possible to terminate the contract. In this case, the termination of the contract shall not affect the claim for damages by organizer.
18. Liability, exclusion, and limitations
(a) The organizer shall not be held liable for any other losses, expenses by any cause not within the control of organizer.
(b) In this contract,“any cause not within the control of organizer”include fire, catastrophe, flood, disease, risk of infection, epidemic (coronavirus and etc.), earthquake, explosion or accident, containment, ban, harsh climate, government restrictions, military authorities, public hostilities, riots or civilian disturbances or disturbances, acts of terrorism or other similar acts, strikes, closures, boycotts or other labor disputes or disturbances, inability to secure sufficient labor, technical personnel or other workers, absence of facilities necessary for exhibition, impairment of appropriate transport facilities, inability to secure essential equipment or goods or judicial judgment or law, statute, rule, order judgment.
19. Rejection or expel
The organizer may reject or expel all or some of the exhibits, or the exhibitor or those related parties for a smooth and safe exhibition. The organizer shall not refund the contract amount at all in spite of the paragraph 17.
(a) if the exhibitor or the exhibiting item (including related persons) is rejected or expelled because it violates the provisions of this contract or makes it impossible to achieve the purpose of the contract.
20. Transfer of rights
As this right to participate in the exhibition is granted to the exhibitor only, the exhibitor shall not grant rights to other organizers or transfer or sublet any part or all of the exhibition space.
21. Visitors
The organizer does not guarantee the number of visitors to the exhibition or the level of other commercial activities but makes reasonable efforts to secure online and site visitors.
22. Exhibitor’s Manual and Exhibition Space Planning
For additional rules and regulations related to the exhibition, refer to the exhibitor manual and other documents provided by the organizer. The organizer may, if necessary, make additional rules and regulations related to the exhibition (immediate enforcement).
These rules and regulations are considered to constitute a part of this contract, and when the organizer notifies the exhibitor, the exhibitor is obligated to comply.
23. Partial Invalidation
If any provision of this contract becomes invalid or rendered unenforceable, the validity and enforceability of other provisions will not be affected.
24. Revised provisions
This contract may be revised only in the form prescribed by the organizer.
25. Governing Law and Dispute Resolution
This contract is governed by and interpreted according to the laws of the country in which the organizer established a legal entity. However, all disputes arising in connection with this contract shall be subject to the commercial arbitration Judgment of the Korea Commercial Arbitration Board located in Seoul, and the arbitral resolution will be final.
26. VAT
This Exhibitor pays 10% VAT to the organizer according to the quote or invoice separately from the original amount. However, in exceptional cases where the exhibitor is a non-resident or a foreign corporation and meets the requirements of the Value Added Tax Act and related laws, such as paying the contract amount in foreign currency, the VAT is not to be paid.
2. Operation Regulations
Booth Installation and Operation
1. Permitted Space
All exhibits shall be displayed within the registered space pre-applied by the exhibitor and shall not block the entrance or the exit. Any sort of structural matter using the aisle is not permitted. All exhibits and installation equipment must be non-flammable.
2. Outward Appearance
Exhibits seen from the aisle or neighboring booth shall be neatly displayed by the exhibitor. Decorations, lightings and acoustics shall not influence the neighboring exhibitors.
3. Booth Design Appearance
All space-only exhibitors must submit the overall booth design & structuring plan to the organizer within the deadline for Hall Manager’ s confirmation.
4. Booth Structure
Height of the booth is varied by its location. The booth structure / displayed exhibits shall not disrupt the emergency exit, aisles or the visitors’path.
5. Display of Exhibits
All exhibits shall be placed and displayed 30cm inside the booth. If not, the organizer will ask the exhibitor to shift the exhibits. This is to encourage fairness and equality for all exhibitors of Cafe Show
6. Noise Limitation
The use of audio equipment for promotional purposes by participating companies within the Seoul Cafe Show venue must consider the impact on other participating companies and attendees. Speakers must be installed according to the following guidelines:
① The maximum noise level within a booth must not exceed 80 decibels (dB). Noise levels are measured at a distance of 3 meters from the front of the speaker, and the appropriate noise standard can be adjusted based on the opinions of the office and nearby participating companies.
② When aligning speakers with the booth line, the direction of the speaker must be directed inward.
③ Speakers installed at a height of more than 3 meters from the booth floor must be aligned with the booth's center or just below it.
④ When installing a video equipment, a certain distance must be maintained from the aisle to ensure it does not obstruct the passage of attendees.
If the organizer does not follow the organizer's instructions as described above and causes disruption to other participating companies and visitors, the organizer may strongly request the suspension of the use of audio/visual equipment. The exhibitor may be subject to compulsory execution and sanctions by the office and no compensation can be claimed against the organizer for any damages.
If an exhibitor fails to follow the organizer's guidelines as mentioned above and causes inconvenience to other participating companies or attendees, the organizer may strongly request the exhibitor to cease using the audio/visual equipment. Exhibitors cannot claim compensation from the organizer for damages resulting from the office's enforcement and sanctions.
Exhibitors must deploy separate staff to ensure order and safety for attendees and should pay special attention to prevent harm to other booths. Events must strictly take place within exhibitor booths only; events in shared areas such as pathways are strictly limited.
Exhibitors must submit a formal application for events and receive approval from the office. If any audio or visual equipment beyond the category specified in the submitted application is brought in during the preparation or exhibition period, even if controlled, exhibitors cannot raise objections (Promotion 4 - Submission of Booth Event Application).
These regulations are designed to maintain order within the exhibition venue and create a serious atmosphere for meaningful consultations, ultimately benefiting all exhibitors. These regulations are applied from the submission of the event application until the completion of the event. The types and contents of event programs for each exhibitor are allowed within the boundaries that do not undermine social norms and values
7. Safety
Safety actions shall be taken for mechanics/equipment that moves, vibrates or contains dangerous substance, before being exhibited. Management responsibility relies on the exhibitor.
Usage of flash lights and rotating lights are banned within the exhibition hall. Spotlights from the booth should not disrupt other exhibitors.
9. Aisle Management
All exhibitors have a responsibilities to keep their adjacent aisles clean. All exhibits must be placed within the allocated space and must not be placed on the aisles.
10. Booth Construction and Design Changes
Exhibitors must receive an approval from the organizer in order to change the structure of the booth inside the exhibitor hall.
11. Exhibition Hall Management
Nailing on the wall or the floor inside the exhibition hall is prohibited. Adhesive such as painting, or glue is also not allowed to be used on the stalls and the floor of the exhibition hall. If this regulation is violated, the exhibitor must compensate COEX for the damage caused.
12. Exhibits Management
All exhibitors are fully responsible for any sort of theft, damage of their own exhibits, including their exhibiting stand, and cannot claim for compensation to the organizer.
13. Storage of Dangerous Articles
Exhibitors must pre-report their own dangerous articles to the organizer and receive an approval for its use during the exhibition period. After the carry-in of dangerous articles to the exhibition hall, exhibitors must seek for safety procedures to prevent possible accidents during the show.
14. Sublease
Exhibitors are not permitted to sublease their stand to another company without a written signature by the organizer, apart from their mother company, interrelated enterprises or sister company. Exhibitors’intentional sublease of stand to another company will cause the organizer to restrict their show participation.
15. Cleaning
Cafe Show Seoul will put massive effort to keep the exhibition hall clean. During the show period, the organizer will take care of public area such as the aisles and public trash bins. However, any sort of trash occurring from booth installation during the preparation period shall be cleaned by the exhibitor.
16. Wiring
Any kinds of wiring are bound to fire fight safety and management regulation. This regulation applies to booth & equipment installation.
17. Emergency
In case of any theft, accident, or an abnormal event please report to the organizer immediately.
1. Disturbance
Exhibitors shall not take part in any activities that create any sort of disturbance within the exhibition hall, as well as to other exhibitors.
2. Promotion
All demonstrated items and promotion activities shall only take place within the allocated area. Exhibitors are responsible for settling down any disturbance caused by demonstration or other promotion activities. Without a written approval from the organizer, exhibitors shall not conduct any promotion outside the allocated area, such as introducing exhibition/exhibit items or other marketing/ activities.
3. Promotion Gift
Exhibitors are only able to distribute samples or souvenirs within the allocated area. However, sales promotion gift distribution outside the allocated area is only available for exhibitors that have attained exclusive rights from the organizer (through sponsorship programs).
4. Employment
Exhibitors are not permitted to display any materials such as items, signboards, catalogues that are solely for the purpose of hiring new employees.
5. Special Showcase/Events
Exhibitors are prohibited to host an individual event/exhibition/program without the approval from the organizer.
6. Exhibition Schedule
Show time, installation/dismantling period will be regulated by the organizer. Exhibitors are able to dismantle or carry-out their exhibits after the closing of the exhibition.
7. Failure to Perform Complete Occupation
Although unable to use the whole area, exhibitors must fully pay for their registered area. Stands that have not been installed within the assigned preparation time will be owned by the organizer and used for other purposes. Also, exhibitors that have not reported for its cancellation of participation will lose its privilege and cannot have their participation fee reimbursed.
SECTION 5
Custom Clearance & Freight Forwarding
C. Re-Export Clearance: This method involves importing with the intention of re-exporting within a specified period, requiring the establishment of a certain amount of collateral.
1) Features (Collateral is required):
- Used when not in a bonded area (e.g., hotels, general events)
- When a demonstration or buyer's requirement is necessary in the domestic market for a certain period after the exhibition ends
- Customs inspection is carried out by the relevant customs office and does not involve customs duties.
2) Types of Collateral:
- Cash Collateral: Set based on the amount of customs duty
- Bank Payment Guarantee: Bank guarantees payment
- Tax Bond Insurance: Issued as a tax bond insurance certificate (However, the promise to re-export within a specified period must be honored, and violation will result in fines.)
D. ATA Carnet: An internationally recognized customs document
- Used when not in a bonded area
- When separate setting is required by the importer's subsidiary before the exhibition
- The period is based on the expiration date indicated on the ATA Carnet
2. Specific Handling Tasks of Transportation and Customs Clearance Companies
a. Payment of port charges for arriving cargo
b. Bonded transportation (and storage if necessary) from the port/airport to the exhibition hall
c. Unloading and warehousing at the booth
d. Unpacking and storage of empty boxes
e. Installation work f. Customs clearance
g. Customs clearance
h. Re-packing and on-site repatriation work
i. Loading and international transportation for repatriated items
j. Importation and storage of domestically imported goods in a bonded warehouse, import duties processing
k. International transportation of returned items (by sea, air)
3. Security Responsibility
COEX provides 24-hour security, but each participating company's representative is responsible for damage or loss of exhibits during the exhibition period. In particular, when moving in or out of exhibits, they are required to check the quantity and condition of the exhibits, handover, and customs inspection. You must join.
4. Insurance
All participating companies must insure all exhibits against any accidents from the time of departure until they are reshipped to the final destination after the exhibition ends.
5. Cargo return classification and disposition application
In order to ensure quick and accurate return work, each exhibitor must fill out the cargo return classification and disposition application (DISPOSAL INSTRUCTION FORM) distributed by the designated transportation customs clearance company and submit it to each person in charge.
Seoul Cafe Show Office expresses its gratitude to participating companies by offering 4 daily parking tickets per company. A mobile parking pass (URL) will be provided only to exhibitors that apply in advance.
Please submit your application within the deadline.
During the period of transporting (exhibiting) exhibits and conducting installation/removal work, we provide free parking service for work-related cargo vehicles to alleviate parking inconvenience for participating companies and construction firms.
■ Applicable Period: Preparation and removal period: November 17th(Mon) ~ 18th(Tue) / November 23rd(Sun)
■ Applicable Quantity: No limit on the number of applicable cargo vehicles
■ Valid Time: Valid for 3 hours after entering the parking lot
Pass through the parking entrance
(Confirm cargo vehicle)
→ Park within the exhibition hall (3 hours per day)
→ Unloading of exhibits completed
→
Pass through cargo entrance (Confirm cargo parking)
→ Pass through parking exit
(Check parking time)
※ Parking Verification: Directly register using the QR code attached near the exhibition hall's cargo entrance.
※ Only vehicles registered as cargo vehicles are eligible for 3 hours of free parking.
- Free parking : cargo vehicle (truck) over 1 ton and other van (plate no. starting from 7,8,9)
- Free parking NOT applied : sedan, SUV, van (under 10-seater)
※ Passenger cars cannot enter the exhibition hall and cannot be registered as work-use cargo vehicles. Allowing passenger cars to enter the exhibition hall would result in overcrowding and difficulty in accessing the hall. To ensure the convenience of all exhibitors, we restrict entry to the cargo vehicles listed above.
※ Exhibition Hall Cargo Vehicle Entry Hours : November 17th (Mon) 08:00 ~ 20:00, November 18th (Tue) 08:00 ~ 16:00, November 23rd (Sun) 08:00 ~ 18:00
■ How to access cargo entrance : COEX west gate
2. Transportation
■ Location : 513 Yeongdong-daero, Gangnam-gu, Seoul, South Korea, COEX
■ Transportation Inquiry: +82 2 6000-0114
■ Subway
Get off at Samsung Station on Line 2, enter COEX Mall through exits 5 and 6
Get off at Bongeunsa Station on Line 9, enter COEX Mall through exit 7
※ For detailed information on city buses, airport buses, and more, please refer to the link below. https://www.coexcenter.com/directions-map-subway/
3. Hotel Information
■ Luxury hotels
Name Address Tel
Grand Intercontinental Seoul Parnas 521 Teheran-ro, Gangnam-gu, Seoul +82 2-555-5656
Park Hyatt Hotel 606 Teheran-ro, Gangnam-gu, Seoul +82 2-2018-1234
Oakwood Premier Coex Center 159 Samseong-dong, Gangnam-gu, Seoul +82 2-3466-7109
Jamsil Lotte Hotel
240 Olympic-ro, Songpa-gu, Seoul +82 2-419-7000
Westin Seoul Parnas (25.09.15 Open) 523 Teheran-ro, Gangnam-gu, Seoul +82 2-3452-2500
■ Deluxe hotels
Name address Tel
Shilla Stay Samsung
506 Yeongdong-daero, Gangnam-gu, Seoul +82 2-2175-9000
Best Western Premier Gangnam 139 Bongeunsa-ro, Gangnam-gu, Seoul +82 2-6474-2000
Grand Mercure Imperieal Palace Seoul 640 Unjoo-ro, Gangnam-gu, Seoul +82 2-3440-8000
Samjung Hotel
Riviera Hotel
■ Residence hotels
Name
Hotel UR&
150 Bongeunsa-ro, Gangnam-gu, Seoul +82 2-557-1221
737 Yeongdong-daero, Gangnam-gu, Seoul +82 2-555-0501
Samseong-ro 96-gil, Gangnam-gu, Seoul +82 2-500-2300
Hotel Peyto Teheran-ro 87-gil, Gangnam-gu, Seoul +82 2-6936-8100
ibis Styles Ambassador Seoul Gangnam 431 Samseong-ro, Gangnam-gu, Seoul +82 2-3011-8888
Voco Seoul Gangnam
Seocho Artnouvo City
Urban Place Gangnam
Gangnam Family Hotel
Hotel Sunshine
Hotel Sangju
144 Dosan-daero, Gangnam-gu, Seoul +82 2-3017-5003
357 Seocho-daero, Seocho-gu, Seoul +82 2-580-7300
30 Hyoryeong-ro 77-gil, Seocho-gu, Seoul +82 2-3474-3399
143 Bongeunsa-ro, Gangnam-gu, Seoul +82 2-6474-1515
205 Dosan-daero, Gangnam-gu, Seoul +82 2-548-8222
19 Olympic-8ro, Songpa-gu, Seoul +82 507 1315 0550
4. Other Facilities
■ Coex Information desk : +82-2-6000-0114
■ Security Situation Room : +82-2-6000-0112
■ Medical Serivice
- Coex Emergency Room : +82-2-6000-1119
- Pharmacy Coex Mall B1 : +82-2-6002-3060
■ Post Office
- Trade Tower Branch +82-2-551-1607
■ Bank
- Shinhan Bank, Coex Branch: +82-2-6000-2600 www.shinhan.com
- Kookmin Bank, Trade Center Branch : +82-2-2016-6001 www.kbstar.com
■ Airport & Travel
- City Airport Terminal Information : 1588-7946 www.calt.co.kr
■ Childcare & Feeding Room
- Coex Mall B1F, Lobby next to MegaBox Movie Theater: +82-2-6002-5318
■ Wheel Chair Rental
- Safety Center next to Coex Gate West / Gate East Information Desk
- Stroller Rental - Direction towards the aisle next to the entrance of Starfield Coex Mall B1 MegaBox +82-2-6002-5312
■ Storage Locker
- In front of the escalator going up next to Shinhan Bank, Coex Mall 1F Hall A - In front of the escalator going up/down next toe the information desk, Starfield Coex Mall 1F Hall B
■ Shopping
- Hyundai Department Store (Trade Tower Branch): +82-2-552-2233 - Starfield Coex Mall: +82-2-6002-5300
■ Parking
- Global PmCo (Next to Hall A-1): +82-2-6002-7130~3 (Parked Customer Service center, 1F Towards the Gate East of Coex > At the back of the Devil’s Door
