The 14th World Coffee Leaders Forum
Overview Title
Period
Period
Nov. 19(Wed) ~ 22(Sat), 2025
Theme
The Architects of Gastronomic Experience
The 24th Seoul International Cafe Show 2025
Venue
Conference Room, Coex, Seoul, Korea
Organization
World Coffee Leaders Forum Organizing Committee
(Cafe Show Seoul 2025)
Official Supporters
Time
Nov. 19(Wed) - 22(Sat.)ㅣConeference Room 301
11.19 Wed
Time
11.20 Thu
Plenary Session
Nov 19(Wed) 10:00 -18:00 ㅣConference Room 401
Time
Speaker
14:00 ~ 15:00
Topic Flavor
Hall A~D, Coex, Seoul, Korea
Hosted by
Esben Piper Founder & CEO, La Cabra
10:10 – 11:00
Scale
631 exhibitors, 3,903 brands from 35 countries 130,000 visitors from 75 countries expected
11:00 – 11:50
Theme
One Cup, All Worlds
11:50 - 13:00
How small roasters can thrive
Yannis Apostolopoulos CEO, SCA
Redefining Flavor: The Next Chapter of Q grading
Understanding Water Impact on Coffee
14:00 ~ 17:00
Joonki Hong Manager Monthly Coffee
12:00 ~ 13:30
Hoyoung Kang CEO Pont Coffee
2026 Coffee Trends 15:30 ~ 17:00
10:00 ~ 11:30
Hongyeon Kim CEO Haewol Coffee
12:00 ~ 13:30
Viva Lenoir President & CEO Le Nez du Café
Communicating Through Flavor: A Dialogue Between Cultures, Senses, and Spaces
Mikkel Selmer Head of Architect, La Cabra
Organized by
The Architects of Aroma
Time
A key cupping habit to push your limits
10:00 ~ 11:30
Nov. 19(Wed) ~ Nov. 22(Sat), 2025
Opening Hours Nov. 19(Wed) ~ Nov. 21(Fri) 10:00 ~ 18:00 (Last call for entrance at 17:30) Nov. 22(Sat) 10:00 ~ 16:00 (Last call for entrance at 15:30) Venue
Professional Session
14:00 ~ 17:00
Euiseong Kim Team Leader Bean Brothers Consulting Division
Lunch
11.21 Fri
Time
No Defect Effect: Understanding and Improving Roasting Defects
11:00 ~ 12:30
Minho Kim CEO HOWW Cafe is Reality : Practical Strategies for Starting and Running a Cafe Ilyong Lee CEO Connects Coffee
13:30 ~ 15:00
11.22 Sat Brewing Introduction Seminar for Home Baristas Kim In-ki CEO Protocol Deep Dive into Espresso Variables Hyuksoo Kwon Barista Toseong Village
Brewing Grinder Comparison Euiseong Kim Team Leader Bean Brothers Consulting Division
Culture Exhibit Items
Awards
Coffee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances, Food Service Industry
Eiichi Kunitomo Founder, KOFFEE MAMEYA
13:00 - 13:50
The Philosophy of the Barista: Designing the Experience Beyond the Cup
Champion Session
From Taste to Brand: The Art of Designing Authentic Experiences
This is your chance to meet the World Barista Champions in person! The 2025 World Coffee Leaders Forum Champion Session will feature some of the world's best baristas: Im Mi-sun (2025 KNBC, Korea National Barista Championship) George Jinyang Peng (2025 WBrC, World Brewers Cup Champion Georgius Audrey Teja (2025 WCIGS, World Coffee in Good Spirits Champion)
Conference Room 308
Nov.20(Thu) 10:30 – 13:30, Misun Lim ㅣNov.20(Thu) 14:30 – 17:30, George Jinyan Peng ㅣNov.21(Fri) 14:30 – 17:30, Georgius Audrey Teja
• Global Top Exhibition by Ministry of Trade, Industry and Energy • Leading MICE Event by Seoul Metropolitan City • Best Trade Show by Asian Federation of Exhibition & Convention Association(AFECA) • Outstanding Exhibition Brand by the Korean Exhibition Industry
Heeyoung Noh CEO, FNB Lab
13:50 - 14:40
Experience
Supporter Sponsor
SCA Education Program
Minkyu Jung Art Director, Design LAB, VMD Team THE HYUNDAI
14:40 - 15:30 15:30 - 16:00
Excellent Adventure: Coffee
Nov.21(Fri) -22(Sat) 10:00 -18:00, 11:00 -13:00ㅣConference Room 307
This is an opportunity to enhance your educational competence through the professional training courses of the Specialty Coffee Association (SCA). This year, in the 'SCA One Day Coffee Explorer' session, you can directly learn and experience the entire process of a cup of coffee, from green bean selection to roasting and brewing, alongside a Lead AST (Authorized SCA Trainer).
Coffee Break & K-Dessert Pairing
11.21 Fri – One Day Coffee Explorer
Eco-friendly Partner
Panel Discussion
17:20 – 18:00
Award of Speaker Appreciation Plaques and Cafe Show Excellence Awards [Moderator] Kenneth R. Olson Founder of Barista Magazine
The 24 Seoul Int’l Cafe Show
Origin Adventure Session
cafeshowseoul
showcase/cafeshowseoul
* This show guide is made of eco-friendly paper to protect the environment.
Schedule Overview
Concurrent Event
Nov.21(Fri)~22(Sat) 10:30 – 18:00ㅣConference Room 317
The Origin Adventure Session is a platform for exchange where participants can directly experience the highest quality coffee beans from major global coffee regions and collaboratively discuss the future of the sustainable coffee industry. Global coffee partners, including IWCA, Gems of Araku, and Falcon Coffees, will participate to showcase the unique flavors and specialty cupping of each origin.Furthermore, a Cupping and Green Bean Business Consultation event, held in collaboration with the Busan Techno Park, will provide a practical opportunity for cooperation between producers and trade officials.
theseoulcafeshow
Nov 19 ~ 22, 2025 Coex, Seoul, Korea
Topic
Introduction to Coffee X Barista Skills
10:00 – 12:00
Trainer
Lee Soo-min X Yoon Yeo-hwan
Session 2
Topic
Green Coffee X Sensory Skills
13:00 – 15:00
Trainer
Jo Yun-ju X Lee Kyung-yun
Session 3
Topic
Roasting X Brewing
16:00 – 18:00
Trainer
Kim Jung-jin X Park Hak-byung
Global Coffee Youth Idea Contest
www.cafeshow.com seoulcafeshow
th
The Age of Digital Hospitality
16:50 - 17:20
Certification Online Channels
Morgan Eckroth 2022 U.S. Barista Champion, Creator
16:00 - 16:50
Media Partner
The 14th World Coffee Leaders Forum The 10th Seoul Coffee Festival
Show Composition & Entrance Guide
Time 10:30 -12:30 13:30 -15:30
11. 20 Thu | Cupping Room IWCA
11. 21 Fir | Green Bean Business Meeting Coffee Board of India
Gems of Araku
Time 11:00 -12:30 13:30 -15:30
16:00 -18:00
Falcon Coffees
16:00 -17:30
Bolivia Finca Isabel
ANACAFE
11.22 Sat – Q-Gathering
Session 1
Topic
Q-Gathering
Education Manager
Nam Ga-ram
11:00 – 13:00
Nov.20(Thu) 13:00 –18:00ㅣConference Room 307
The Global Coffee Youth Idea Contest will be held to promote the sustainable development of the coffee industry. University student teams, both domestic and international, who are interested in coffee will participate to propose creative MICE (Meetings, Incentives, Conferences, and Exhibitions) experiences and sustainable business ideas centered around coffee. Through this contest, the World Coffee Leaders Forum aims to discover talent who will lead the future of the coffee industry and provide participants with opportunities to build global networking and gain practical experience to grow as future coffee industry leaders.
Fritz Talk Concert
Nov.22(Sat) 13:30 -16:00ㅣConference Room 318
Hear the story of the start and growth of Fritz Coffee directly from CEOs Park Geun-ha and Kim Byung-ki! They will share the brand's differentiation strategy built upon customer-centric service, as well as management insights gained from combining a café and a bakery. They will vividly convey Fritz Coffee's unique philosophy and success know-how to young people.
The 10th Seoul Coffee Festival
Signature Programs
Period Nov. 7(Fri) ~ 22(Sat) Event
11/19
11/20 Wed
11/21 Thu
Fri
EXHIBITION
Buisiness Day
Global Business Platform in Food & Beverage Industry
Venue
11/22 Sat
Public Day
Location
Hall A-D
Global Coffee Roastery Hub, Coffee Alley
Hall C Coffee Alley Zone
2026 NEW/HOT Products Showcase, Cherry's Choice
Hall A Lobby
「Cafe Show Excellence Award」
2025
Specialty Coffee, High-End Equipment Includes KNBC & KBrC
Conference Room 401
Coffee Alley
Cherry's Choice
Cafe Show Excellence Award
A Global Coffee Journey — No Passport Required Experience a world of coffee in one place! Eighty-three roastery cafés from around the globe gather at Coffee Alley to showcase their unique beans, roasting styles, and personalities. Taste, explore, and enjoy your very own global coffee journey.
2025 HOT & 2026 NEW — Curated by Cafe Show Discover the trend-setting products of this year and the must-watch new releases for next year. Find all the hottest and newest items selected exclusively by Cafe Show.
Honoring Innovation in the Coffee Industry A celebration recognizing outstanding products and technologies shaping the future of coffee.Which brand will take the stage as this year’s leader in innovation?
Hall A Lobby | Nov. 19 (Wed) – 22 (Sat)
Conference Room 401 | Nov. 19 (Wed) 17:10 – 17:40
Starfield COEX Mall Library and Cafes Around Seoul Experience-verse
Inspire-verse
Life-verse
A world of art and inspiration expanding from coffee.
A universe of knowledge and conversations brewed by coffee.
A living world of coffee culture woven into everyday life.
Coffee Library, Mini Coffee Art Gallery
Coffee Talk
Seoul Coffee Spot, 'Thank you, Coffee' with Cafe Show ESG
Naver Shopping
BUSINESS MATCHMAKING PLATFORM BY
Throughout all the venues of Cafe Show Seoul
Plenary Session
CONFERENCE
Coffee Library
15:00 ~ 15:30
Wave- Present and Future of the Coffee Industry [Speaker] Wonjin Cho Coffee Columnist
15:30 ~ 16:00
[Theme] Drawing the World with Coffee, Connecting People Through It [Speaker] CacolCreator
16:00 ~ 16:30
[Theme] How I Remember a Cafe
15:00 ~ 15:30
[Theme] How Global Coffee Trends are Changing
16:00 ~ 16:30
[Theme] Brew Your Identity : A Moment to Find
16:00 ~ 16:30
[Theme] One Cup of Coffee, One Piece of Art – The Essence of What Makes Coffee Truly Great [Speaker] Yongmin Cho CEO (YM Coffee Project)
11.19 Wed
Period Nov. 7(Fri) ~ 22(Sat) Venue Starfield Library in Starfield Coex mall B1 floor Subject Coffee-verse
Inspired by the Port of Mocha New Ideas, Networks, and Business Opportunities Begin Here
Studio 159
Conference Room 401 Tea, Beverages, Desserts, and Interior Trends in cafe designs including lifestyle curation
Professional Session Global Coffee Youth Idea Contest
Global Leading Coffee Knowledge-Sharing Platform
SCA One Day Coffee Explorer
Conference Room 301
Q Gathering Program
Champion Session
Origin Adventure Session
Conference Room 307
CAFE SHOW AI GUIDE
Conference Room 318
Trendy Seoul Cafes
Starfield Library
Coffee Talk
Moment of National Barista Champion
Hall D Stage
Where Offline Exhibition Meets Online Shopping. Explore special promotions on coffee, food, appliances, and kitchen products through NAVER Shopping where connects millions of users to premium products.
Carbon Footprint Calculator
Nov. 19 (Wed) – 25 (Tue) | NAVER Shopping (Online)
Entrance Guide
1F
Enter Hall
A
Hall A
Hall B
Hall D
Hall C
3F
END
Cafe Show, in collaboration with the Korea Tourism Organization, introduces AI technology to set a new standard for Smart Exhibitions. From barrier-free communication and congestion-free navigation to sustainable operations, AI enhances every part of your experience at Cafe Show.
Period Nov.7(Fri) ~ 22(Sat) Venue Starfield Library in Starfield Coex mall B1 floor
X
Korea Barista Championship / Korea TEAM Cupping Championship / Korea Coffee Roasting / Master of Cupping / Master of Brewing / Ikawa Korea Roasting Championship
* The details of each program may be subject to change.
Enter Hall
B
Hall B
Hall A
Hall C
Hall D
3F
END
Hall C Stage
3F Enter Hall C
Hall C
Hall D
Hall B
Hall A
1F
END
[Speaker] Han Coff Creator
After the Pandemic [Speaker] Jaebeom Shim Specialty Coffee Columnist
Myself in the Innite Coffee-verse [Speaker] Yeseul Kim Illustrator
A Smarter Exhibition Experience Powered by AI
Smarter AI Map Make your visit to the Seoul Cafe Show easier and more efficient with personalized booth recommendations and indoor navigation.
More Sophisticated AI Digital Human From general show information to detailed booth exhibits, our AI digital human and docent guide you through the Seoul Cafe Show.
More Comfortable Experience with AI Crowd Analysis AI analyzes key areas and registration zones in real time to reduce waiting times and ensure a smooth, comfortable visit.
Korea Coffee Championship 2026 Korea Coffee League 2025 Time Venue Host Organizer
Nov. 19(Wed) ~ 22(Sat) KCL stage in Hall C on the 3rd floor EXPORUM SCA Korea
<Final Schedule>
1F
[Theme] The Future of Specialty Coffee: The Fifth
11.20 Thu
Mini Coffee Art Gallery
B1 Coex Starfield Library
Korea National Barista Championship(KNBC) Korea Brewers Cup Championship(KBrC)
For a More Sustainable and Fragrant Future Since 2011, Cafe Show has championed eco-friendly initiatives across the exhibition.Join us in building a greener and more sustainable future for the coffee industry.
Yeseul Kim | Yeseul Kim, a Nomad who Drinks and Draws (or Drinking and drawing nomad). Jaebeom Shim | An artist/writer who records the landscapes of the city and the stories of people through coffee. Yongmin Cho | A Brewing Master who has explored the depth of a single cup of coffee. Wonjin Cho | An artist/writer who has recorded the aroma and stories of everyday coffee. Cacol | An illustrator who has traveled the world, drawing the atmosphere of cafés and the stories of people.
Cafe Show × NAVER Promotion “COFFEE WEEK”
Hall C – Business Lounge
Coffee Library & Mini Coffee Art Gallery
Seoul full of Coffee, Delightful City Culture Festival
Cafe Show ESG
Equipment, Raw Materials, Bakery Solutions for cafe operations, setup, and business planning
Conference Room 317
Seoul Coffee Spot
Business Matching Platform“MOCA PORT” Inspired by Yemen’s Legendary Port of Mocha Connect with global buyers and brands to build new business partnerships.Discover new trade opportunities born from the heart of the coffee world.
Conference Room 308
Fritz Talk Concert
FESTIVAL
Period Nov. 19(Wed) ~ 20(Thu) Venue Starfield Library in Starfield Coex mall B1 floor
Hall C – Coffee Alley Zone | Nov. 19 (Wed) – 22 (Sat)
Cafe Show ESG
EVENT
Coffee Talk
Period Nov. 19(Wed) ~ 22(Sat) Venue Seoul Coffee Spot Cafes
Coffee Alley, Global Coffee Roastery Hub
Cafe Show Seoul X Naver Promotion ‘COFFEE WEEK’
Dream Stage for the Best Baristas
Seoul Coffee Spot
More Accurate AI Multilingual Translation
Smarter and More Sustainable ESG
Breaking language barriers for international visitors with real-time multilingual translation services.
See your carbon footprint at a glance and join us in creating a more sustainable exhibition.
Korea National Barista Championship (KNBC) Preliminary Nov. 19(Wed), Final Nov. 22(Sat)
Korea Brewers Cup Championship (KBrC) Nov. 20(Thu) ~ 22(Sat)
Time Venue Host Organizer
Nov. 19(Wed) ~ 22(Sat) KCL stage in Hall C on the 3rd floor MONTHLY COFFEE Korea Coffee League Organizing Committee
<Final Schedule> Korea Barista Championship(KBC) Nov. 19(Wed) ~ 21(Fri)
IKawa Korea Roasting Championship(IKRC) Nov. 19(Wed) ~ 20(Thu)
Master of Cupping(MOC) Nov. 19(Wed)
Korea Coffee Roasting(KCR) Awards Nov. 22(Sat)
Master of Brewing(MOB) Nov. 21(Fri) ~ 22(Sat)
Korea Team Cupping Championship(KTCC) Nov. 22(Sat)