Cafe Show Seoul 2025
Key Message
A cup of coffee we hold, may be much bigger than we imagine.
From just one cup, creative souls find new paths, dreamers uncover inspiration, visionaries share their insights and hopeful hearts see brighter tomorrows.
One Cup, All Worlds Shall we journey together?
A cup of the world
Cafe Show Seoul
The 24th Seoul Int’l Cafe Show, where we shared the infinite possibilities held within a single cup of coffee, has successfully come to a close.
What began as a small cup has grown into a universal language that connects people around the world. At the center of this journey, Cafe Show Seoul continues to share the vision for the future of the global coffee industry.
This year, 631 companies from 35 countries, 3,903 brands, and approximately 130,000 attendees participated. From farms to cafes, from producers to consumers,from brands to creators—and everyone who loves coffee—we gather within this one cup to exchange values, inspire one another, and explore ways to grow together.
As a stage for business and a platform for culture, Cafe Show Seoul will keep building a bigger, and more connected coffee world.
Held concurrently, the World Coffee Leaders Forum has established itself as a global knowledge platform for exploring changes and the future of the coffee market, sharing insights and business strategies from industry leaders.
Furthermore, the Seoul Coffee Festival played a significant role in promoting the joy and scalability of coffee culture by delivering diverse coffee lifestyle experiences throughout the city.
Moving forward, we will continue to create broader connections and sustainable value at the heart of the global coffee industry. Thank you for being with us. See you next year.
Title The 24th Seoul International Cafe Show (Cafe Show Seoul 2025)
Period Nov. 19(Wed) ~ Nov. 22(Sat), 2025
Opening Hours
Nov. 19(Wed) ~ Nov. 21(Fri) 10:00 ~ 18:00
(Last call for entrance at 17:30) Nov. 22(Sat) 10:00 ~ 16:00 (Last call for entrance at 15:30)
Venue Hall A~D, Coex, Seoul, Korea
Hosted by
Organized by
Scale
631 exhibitors, 3,903 brands from 35 countries 130,000 visitors from 75 countries expected
Theme One Cup, All Worlds
Exhibit Items Coffee, Tea, Bakery, Dessert, Ice-cream, Chocolate, Beverage, Raw Material, Machine & Equipment, Interior, Franchise & Start-up, Kitchen Appliances, Food Service Industry
Awards
• Global Top Exhibition by Ministry of Trade, Industry and Energy
• Leading MICE Event by Seoul Metropolitan City
• Best Trade Show by Asian Federation of Exhibition & Convention Association(AFECA)
• Outstanding Exhibition Brand by the Korean Exhibition Industry
Supporter
Sponsor
Media Partner
Eco-friendly Partner
Certification
Online
Channels www.cafeshow.com cafeshowseoul seoulcafeshow theseoulcafeshow showcase/cafeshowseoul
Concurrent The 14th World Coffee Leaders Forum Event The 10th Seoul Coffee Festival
Total Brands
3,903 Brands
206.8 Billion(KRW)
153.2 Million (USD)
Export Consultations Value Business Meetings
455,000 Cases
35 Countries
Total Countries Exhibitors
631 Companies
Total Booths
1,912 Booths
Visitor Origin Countries
75 Countries
Total Visitors
131,810 People (B2B 92,999 People + B2C 38,811 People)
Coffee Alley Reimagined
Coffee Alley was expanded and relocated to Hall C, enhancing both accessibility and visitor convenience.
A New Standard for Smart Exhibitions
Exhibition as Content, Brand in Expansion
Expanding global partnerships to maximize brand impact.
Collaborating with KTO, we launched the Cafe Show AI Guide to provide a smart exhibition experience integrating navigation, info, and ESG.
Clips, Live, Shopping, and Maps—One Integrated Experience Beyond the Exhibition, Into the City
In collaboration with Naver, we provide a seamless O2O experience—from content consumption and information search to active participation.
Partnered with Ria Travel for hotel promotions, bridging the venue and the city for an integrated visitor experience.
The Premier Stage for National Baristas ESG as an Operational Standard
Hosting KNBC & KBrC, Cafe Show has evolved into a platform where industry, competition, and content converge.
Cafe Show establishes ESG as an operational standard, transparently sharing progress through annual sustainability reports and ESG performance videos.
Smarter exhibitions, fresher experiences. Cafe Show Seoul’s innovation beyond coffee continues into 2026.
Promoter Score)
To ensure efficient and effective communication between exhibitors and visitors, Cafe Show Seoul is divided into Business Days (B2B) and Public Days (B2C) based on the purpose of the visit.
Nov 19 – Nov 20 | Business Days
Target: B2B Visitors (Industry professionals, buyers, and prospective entrepreneurs visiting for business purposes)
Nov 21 – Nov 22 | Public Days
Target: B2C Visitors (General visitors who want to experience diverse coffee cultures and check out coffee trends)
[1st] Visitor Registration
Mandatory data collected from all visitors upon entering the exhibition hall
• Period: July 1 – Nov 22
• Method: Online
• Responses: 131,810
[2nd] Post-show Survey
Survey data collected from visitors who voluntarily participated after the event
• Period: Dec 1 – Dec 17 (17 days)
• Method: Online
• Responses: 5,176 (B2B: 3,855 / B2C: 1,321)
*NPS(Net Promoter Score) = Recommendation (top 40%) – No Recommendation (Below
'Cafe Innovation Bank'
[Equipment·Raw Materials·Bakery·Cafe Startup·Operations Solutions]
Get insights on practical know-how for cafe startups, branding, and space design. Provides key factors for success in coffee & tea industries from experts worldwide.
A space designed for growth and innovation beyond startup
'Sensory Coffee Tasting'
[Green Beans·Roasted Beans·Coffee Equipment·Roasting·Brewing]
Experience the coffee journey from bean to cup, tasting every step of the process. Find your perfect flavor match and discover coffees from around the world
A space to experience diverse beans and coffee equipment from global suppliers
'Cafe Life Inspiration'
[Tea·Beverages·Desserts·Interior Design]
Find essentials for culinary excellence, ambience, and styling. Get inspired to enhance your daily life and create trendier spaces aligned with global design.
A space that will complete your taste preferences
'Premium Brand Curation'
[Specialty Coffee·High-end Equipment·KNBC, KBrC Championship]
Explore global specialty coffees and high-end equipment in one location. A chance to taste premium coffee and experience luxury brands shaping the global market
A premium space to discover coffee's true allure and connect with global industry leaders.
Booth No. Company
B240
L105 AIT
D380
B418 BNCR (BUONO BUONO COFFEE)
C661 BNK ROASTERS
C726 BOCABOCA
A713 BOLAK
S311 BRAZILIAN SPECIALTY COFFEE ASSOCIATION
L326 BRITA
C247 BUJA
B366
CA611
A639
A107
D365
C501
S314 BEANSPACE COFFEE INC.
A832
B226 BELGIUM NONALCOHOL VENDOME
B661
Booth No. Company
D334 COFFEE CHAPS
CA511 COFFEE HWA ROASTERS
L307 COFFEE LIBRE
CA504 COFFEE M STABLE
D371 COFFEE ME UP
C801 COFFEE N DO CO.,LTD
C617 COFFEE TUCAN INC
D331 COFFEE.N.ART
D113 COFFEEPLANT
B105 COLLECTING BOWER
A101 COLORCUP
D363 COMAC
D445 COMANDANTE
D103, D201 COMANSA
CA510 COMMON GROUNDS
D537 CONNECTSCOFFEE
D433 CONSTANT
B246 COOKINGSTORY
B308 CORESHTECH CO.,LTD.
B128 COREVEST - KOREA MEADERY
B651 CORKCICLE
L120 CORNERCAKE STUDIO
CA202 CRATE COFFEE
A301 CRK COPORATION
A841 CRYSTAL AGRICULTURAL ASSOCIATION CORPORATION [CRYSTAL AAC]
C645 CULTURE CREATIVE
B251 CUTCO
C504 CVA APP EXPERIENCE STUDIO
A543, A641 DAEHAN FLOUR MILLS
B318 DAEHEUNG CO., LTD
D252 DAEHEUNG KOREA.CO.LTD
A373 DAEHO FOOD
A521 DAEHUNG SOFTMILL CO., LTD.
D539 DAEKYO
L318 DAISYDESSERT
B301 DAJUNGHEON
CA314 DAK COFFEE ROASTERS
A431 DAMAYO PACK INC.
B364 DAMCCOT
A501 DAMIA PREMIUM FOODS, INC.
B258 DANSONG KOREA
A306 DAVINCI GOURMET
B242 DDOBAGIYUNS
B109 DECORIA
CA204 DEEP BLUE LAKE COFFEE&ROASTERS
D401, D501 DELICO LTD.
A105 DELIGHT GARDEN
D243 DELTA CAFES
C403 DEMER
L118 DENLIFE
L114 DIANG
B261 DMP BOOKSTORE
C325 DOING INTERNATIONAL
B232 DOJAE TEA
A803 DOLPHIN CO., LTD.
A325 DONGGU ELECTRONICS
L127 DONGGUAN YOJOY PACKAGING CO., LTD.
D301, D311 DOOREE CORP.,LTD.
C361, C441 DOOREE TRADING CO., LTD.
Booth No. Company
B311 DOUBLE SWEET
D437 DUTCHPRESSO
CA213 DYI WORKSHOP
C101 DYNAMIC TRADING CO.,LTD
A911 E'ANSFOOD GLOBAL. CO..LTD
B372 EARTH LOVE
C532 EASYSTER
D154 ECONTTO
B130 ECPLUS FURNITURE
C603 EDMS
C337, C425 EIDEN
C522 EL ROCIO
C253 EMBASSY OF COLOMBIA - PROCOLOMBIA
C669 EPIC
D209 ER CORPORATION
B422 EREZ CORPORATION/ GUATEMALA COFFEE
D369 ESPRESSOKOREA
C455 ETHIO GROUP INC
A842 EZ FOOD CO.,LTD.
C803 F&B SERVICE
A111 F&G KOREA. CO. LTD
C719 FAIRTRADE KOREA
D147 FELT
CA210 FIKA WORKSHOP
L128 FOODBAY KOREA INC.
A610 FOODRIDGE
C551 FOODSERVICE SOLUTION- BIGDOT
D531 FOOSUNG CORPORATION CO., LTD.
B424 FOS SOLUTION
D164 FOSHAN BOSCO TECHNOLOGIC CO., LTD
D156 FOSHAN SHUNDE STELANG ELECTRIC APPLIANCE CO. LTD
B132 FOUNTAIN
C701 FUSO INTERNATIONAL / NASA CORPORATION
D225 GAONLIVING
L116 GEARTRON
D429 GENE CAFE
B671 GF FOOD
B423 GGORANGJI MACARON
C673 GIESEN KOREA CO,.LTD
CA102 GIMISA
CA402 GINOSKOCOFFEE
A611
GIOLAK CO..LTD.
CA406 GLEAM ROASTERS
CA101 GLITCH LTD.
B401
B351
B115
L104
B674
B206
GLOBAL GENERATION.CO.,LTD
GLUEHWEIN - VIN CHAUD
GODAMCHON HONGGANG CO.,LTD
GOHEUNG MALL, AN ONLINE SHOPPING
MALL DIRECTLY OPERATED BY GOHEUNG COUNTY OFFICE
GOLDENBROWN
GOLDENINGEOPPANG
B303 GONGBOOCHA
B217
B348
CA401
B245
B431
B549
GOOD INTERNATIONAL
GOODSAMARIAN RECIPE
GOROCOFFEEROASTERS
GORONG_LAB
GOURMET F&B
GRAINS COOKIE
L319 GRAINSQUARE
Booth No. Company
B221 GRAPEFRUIT TREE
CA107 GRAY GRISTMILL
A243 GREEN TREE
B107 GREENBAKE
C417, C521 GSC INTERNATIONAL
C233 GUATEMALAN COFFEES
D344 GUSCOOKER
B380 GYEONGGI FLOWER TEA COOPERATIVE
D361 H COFFEE ROASTERS
CA610 H. AMPERSAND
L320 HABECOFFEE ROASTERS
CA104 HAEWOL COFFEE
B668 HAIMTREE
A741 HANA TRADING CO., LTD.
CA105 HANG ROASTERS
B663 HANKOOKTEA CO.
B227 HANLIMSA
A404 HANMIF3
B313 HANULDARI CO., LTD.
B341 HAPCHEON MEDICAL HERBS CO.,LTD
D107 HARIOKOREA CO., LTD.
C722 HEAPS COFFEE
CA312 HEBE COFFEE
L315 HEFEI ECOCOFFEE CO., LTD
L325 HEI CHARLIE
D382 HELLENIC WINE
L323 HENAN GOLD KEY MACHINERY TECHNOLOGY CO.,LTD.
B343 HERB WORLD COMPANY
CA413 HEX COFFEE ROASTERS
B147 HEY COLD BREW
D343 HIGH CAPACITY DUTCH MACHINE 'TWINS'
B330 HIGHER LIVING
CA209 HITCH COFFEE
CA308 HITCOFFEE ROASTERS
D519 HOCUS POCUS ROASTERS
C208 HOLLANDER CHOCOLATE
B409 HOLOHOLO
CA407 HOMEBODY UNION
D438 HONEST ROASTERS
C713 HONEYBEE CO., LTD.
B228 HONGSIGOONG
B413 HONGSIK-I DESSERT
A749 HOSHIZAKI KOREA
A419 HRS CO.,LTD.
C508 HUAILAI GOLDEN GLASS CO.,LTD.
A651 HUROM
B373 HWAJINMOLTECH CO.,LTD
S131 HYDRO FLASK
B111 HYPHEN
CA303 HYTTE ROASTERY
A349, A425, A621 HYUNGKUK F&B
B375 I AM GREENER
A601 IBUBBLETEA CO., LTD.
C601 ICS KOREA
L121 IDEAS OCEAN CO., LTD
B314 IFOODNET
A275 IFS
B223 ILGUDA
C201 IMEXTECH CORPORATION LTD.
Booth No. Company
A531 IMYO
B259 INARU CHOCOLATE
C615 INBYNAT
C733 INDONESIA TRADE PROMOTION CENTERINDONESIA EMBASSY IN SEOUL
B231 INSIM
L316 INSTANTA VIETNAM CO., LTD
B222 INTEAMAX-HUDAIN
D261 INTELLIGENTSIA COFFEE
B378 INTERMAC CO., LTD.
A801 JACHIN F&B
B407 JADE F&B
B239 JADELEE TEA
A811 JEESUNG B&C
A230 JEWON INTERNATIONAL
L310 JIWOO CORPORAYION CO., LTD.
C449 JM GROUP
A606 JOONIL IND. CO. LTD.
S111 KAFFA INT CO., LTD
D151 KAFFEE WELLMADE
A845 KAISER ICE MAKER
CA305 KALAS ROASTERS
B328 KAYA KOREA
A109 KEUMKANG B&F CO.,LTD
D356 KEW & LEAVES
C236 KIJEONG INTERNATIONAL CO .,LTD
B263 KIMEUNYOUNG BAKERY
CA607 KIMSUNGMIN COFFEE
A843 KING SOLOMON DATES
B444 KKOKDAM / ALTDIF
C641 KOREA CORONA CO.,LTD
C625 KOREA MCNULTY
B260 KOREA SUJAK COMPANY
L100 KOREA TOURISM ORGANIZATION
B235 KPC
CA310 KUNES BREWING SPOT
D547 KURLSNOW ICE CREAM MACHINE
A725 KUVINGS
A905 KWANG MYUNG IND. CO.,LTD.
B624 KYUNG DO INC (PEUGEOT MILL KOREA)
C707 LA CABRA
C313, C409 LA MARZOCCO
D131 LAB CNC
D379 LALARURI
CA411 LAZY MOMENT COFFEE STAND
CA205 LEEPARK
B334 LEETEK KOREA
B376 LET'S CHA
B103 LILFANT CO.,LTD
S301 LINKBAR KOREA
A280 LOCK CAN ROLL CAN SEAMER
B614 LOOKOURTEA
CA214 LOQUAT COFFEE
B421 LOTITEA
A827 LUMAR KOREA
S321 M.I.COFFEE
B437 MACROCOM CO.,LTD.
L119 MAGNET COFFEE BRUSH
L306 MAGPIE & TIGER
CA507 MAISON SPECIALTY COFFEE
Booth No. Company
CA313 MALIC COFFEE
B135 MAMKKUT FOOD LAB
C520 MANDEHLINGCOFFEEKOREA(GLOBAL MANDEHLING)
B250 MANIFOLD
CA301 MANUFACT COFFEE
B149 MANWOL
D441 MARISTEIGER
A833 MARTINI PROFESSIONAL
CA505 MEANINGFUL COFFEE ROASTERS
D152 MEDIPROTECH
L124 MERRYBE
C305 MHW-3BOMBER
CA212 MICHELE COFFEE
A216 MIKUNSYSTEM
C512 MILLENNIUM
L312 MINDFORGE
A805 MOBI-RUS. OPI
D157 MOGA
L328 MOMOSCOFFEE
A631 MONKSU
C735 MONTHLY COFFEE MAGAZINE
CA604 MOTHER C. COFFEE
C664 MST PACK COFFEE
A831 MTPAK KOREA
D125 MUVNA
B371 MY BREAD INC
B225 MYO.CHA
B224 MYOYAK
C724 NADONADO
L107 NALLA MANGO
D143 NAMUSAIRO COFFEE
B551 NAPKIN KOREA
B139 NATAOBICA
B611 NATURAS
B555 NATURE & HEALTH
B443 NATURE ODA CO.,LTD
L108, S133 NAVER PAY
C665 NBPKOREA
A903 NEOT CO.,LTD
CA502 NEWWAVE COFFEE ROASTERS
D351 NEXTBIO CO.,LTD
A252 NFS CO., LTD.
C649 NICEKOREA INC.
A271
D367
D153 NISHOT COLDBREW
B641, B654 NOKCHAWON CO.,LTD
C721 NOOSH
CA208 NOSMOKEWITHOUTFIRE
CA109 NOTO
D522 NUAGE BAKERY
D126 NUCLEUS COFFEE TOOLS KOREA
B133
C404
Booth No. Company
B326 OHKI CO.,LTD.
B101 OHUBANCHA
B113 OKINAWA PREFECTURE SEOUL OFFICE
CA614 OMELAS COFFEE
C219 ONYX COFFEE LAB
B126 ORANGE LEAF
CA412 ORAUND ROASTERY CAFE
L317 ORBITER ROASTER
B202 ORTEAS
D549 OSTTE
A215 OVUM
D163 OWL'S STOREROOM
B204 PACKAGELAB
D513 PANAMA GEISHA
C224 PARAGON FILTER
L301 PARLOUR 1932
B509 PAYHERE
B635 PAYN
L126 PBS BOBA TEA
L321 PEACEFUL OHOO
B123 PERELLO
C555 PESADO 58.5
CA306 PHILOCOFFEA
CA508 PIONEERCOFFEE
B419 POCOMELLO
CA409 PONT
D381 POP ROASTERS
CA503 POSTCOFFEE
CA603 PREFERCOFFEE
B541 PREPARA DELIONE
C703 PRIMROSE SPECIALITY COFFEE
CA506 PROTOKOLL
L314 PU'ER NOSTONE COFFEE CO.,LTD
CA609 PUMAN COFFEE
D525 PURPLELAND
D333 PUZZLELOCK INC.
B124 PYEONGCHANG LAVENDER FARM ORGANIC HERB & BLUEBERRY
A213 QULEE INC.
A817 RAMIE F&B
B344 RANGCOMPANY
D507 RAON (KOCORP)
CA206 RAW SUGAR ROAST
A246 REANGWA STANDARD INDUSTRY COMPANY LIMITED
CA509 REDPLANT COFFEE
D543 REONAI
L125 REVUGOWN
B525 RISHITEAKOREA
D545 RIWOO FAMILY CO.,LTD
B501 ROYAL ORCHARD / HYETO INC.
CA608 RUBER.ROASTERY HAUS
D101 RULLYCOFFEE
A203 S FOOD
B553 S&P INTERNATIONAL CO., LTD.
A633 SAEKYUNG
A913 SAENAM F&B
B122 SAFELIFE
A809 SALVA KOREA
A437
SAMI COPORATION. LTD
B425 SAMJOO T&B
Booth No. Company
A407 SAMKYOUNG PLAZA
A229 SAMWON PAPER
A248, A337 SAMYANG CORPORATION
B256 SAN & CHEONG
CA605 SANGDOOGRAY
B257 SANGDOPACK,INC
CA207 SANGROKSU COFFEE
B333 SANGSUNAM TEA
B125 SANSAMEORAM
A614 SARAYA KOREA
A201 SCHULSTAD BAKERY
B119 SEOBANA CHURROS
A504 SEOHUNG P&F CO.
A511 SEOIL CORPORATION
B415 SEONGNAM INDUSTRY PROMOTION AGENCY
S121 SEOUL FACTORY
B420 SEOULCHIPS
A257 SERIM FLAVOR
B557 SERIM ROBOTICS
A909 SEWON SYSCHEN CO.,LTD
D119 SEWOONGGC
B321 SHANKY'S WHIP
B249 SHESDECO
B338 SHIN HEUNG NONG SAN CO.,LTD.
C728 SHINE WITH COMPANION
A632 SHINGI CORPORATION
B209 SHINKINEDO KOREA
B145 SHINMYUNG GLOVIX. CO
D259 SIBU TRADING PLC
A733 SIGMA FN-TIMEMORE
D161 SIGNATURE9
B234 SIGOLSTORY FOOD
CA613 SINKI COFFEE
D359 S-LOCK SPECIALTY COFFEE VACUUM STORAGE CONTAINER
D376 SMILLS
D227 SOFTPACK CO., LTD.
B414 SOJUKDOO
B229 SOLSWAY
A119 SOM INTERNATIONAL CO.,LTD
CA602 SOWN
A285 SPAR KOREA CO.,LTD.
D551 SPECIALTY COFFEE ASSOCIATION
B210 SSANGGYE
B121 SSANGHWA
D520 STANDING COFFEE ROASTERS INC.
CA309 STEAMERS
CA606 STEREOSCOPE COFFEE
D321 STRONGHOLD ROBOTICS
CA112 STRUT COFFEE
D348 STUDIO COSMIC
L305 STUDIO TORIM
A844 SULDAWON
B517 SUMIFRU KOREA CO.
A829 SUNGREEN CO., LTD
L117 SUNI
B631 SUNIN
A258 SWEETCUP
D436 SWISS WATER DECAFFEINATED COFFEE INC.
CA405 T.O.CH COFFEE
Booth No. Company
C301 TABELLA
A329, A413 TAEHYANG CO.,LTD
A825 TAEWON TRADING CORPORATION
B417 TANEL
L101 TASSE DE PROUST
S101 TAVALON TEA
L103 TEA HOUSE NANI
B533 TEA KOREA CO., LTD. (AKBAR/JASON TEA POD)
B201 TEAFFERENCE
C653 TEAMPACK
B241 TEAOUS
A717 TEAZEN
C244 TECNOEKA KOREA
A901 TECPACKING GROUP (TIANJIN) CO., LTD
CA311 TERRAFORM COFFEE ROASTERS
C213 THE ALTERNATIVE DAIRY CO.
B253 THE DUTCH CHEESE&MORE
D443 THE FARADAY COFFEE
B505 THE HILLCART TALES
D373 THE MACHINE / BREEZEBEAN
B559 THE MAGIC STRAWBERRY
A245 THE PEOPLE WITH FRAGRANCE
B363 THE PLANTEAT INC.
C531 THE QLAB CAFE
L313 THE SOGA
CA403 THE UNDERDOG
B264 THEBAREUN CHADAMSO
CA106 THEBARNBERLIN
A401 THEJINHAN
B664 THERMOS
L115 TOFUBITE
B402 TOGOPACK
B379 TOSC
CA111 TOSUNG VILLAGE
A701, A709 TOTAL F&B CO., LTD.
D377 TRASHBUSTERS
D524 TREETOBAR
D233 TRINITAS COFFEE ROASTERS
D338 TRUEMAKER
A919 TURBO KOREA
A551 U.S. MEAT EXPORT FEDERATION
B356 UCANCANSEAMER
CA601 ULT COFFEE ROASTER
D435 UNDER & OVER
B304 UNI ANGELS CO., LTD.
B248 UNISTORE
B255 UNIVIS CO., LTD.
D137 UNSPECIALTY
CA201 UP.SIDE COFFEE
C802 UPPER WEST
D249 USCOMPANY
CA512 VALUTO COFFEE ROASTERS
B141 VENTA KOREA
STUDIO159 VICTORIA ARDUINO
D241 VIDASTECH
A618 VITASOY AUSTRALIA
L131 WANNA EAT CO., LTD.
Booth No. Company
B243 WE ARE ROOI
C229 WENZHOU RONGCHENG PACKAGING CO., LTD
CA304 WERK ROASTERS
B331 WILFA KOREA
C373 WONINTER SYSTEM
A620 WOOMOOL INT
A602 WOOSHIN FA&T
C613 WPM - G.M.P. INDUSTRIAL COMPANY LIMITED
B129 WWW.OLAVEKOREA.COM
C222 XBREWLAB TECHNOLOGIES INC.
L132 XIAMEN YAMAT INDUSTRIES CO.,LTD.
B359 YEJUTECH CO LTD
C405 YEONGDO GU
CA307 YEONHUI ESPRESSO BAR
CA514 YM COFFEE PROJECT
CA414 YOUNG & DAUGHTERS
B233 YOUNWOO GREEN TEA & TEA
CA612 YOURHOME COFFEE
B361 YUMEARTH
C729 YUNNAN LIANGMU COFFEE CO.,LTD
B216 YUNSEO COMPANY
D368 YUYAO YONGFEI ELECTRIC APPLIANCE CO.,LTD.
B673 YY CAKE
B352 Z2A INC.
D155 ZESTBO INTELLIGENT TECHNOLOGY CO.,LTD.
L106 ZHEJIANG HISAKAGE REFRIGERATION EQUIPMENT CO.,LTD.
L123 ZHEJIANG LATIM ELECTRIC APPLIANCE CO.,LTD
B134 ZHENG SHAN TANG
L324 ZHUHAI CHENHUI TECHNOLOGY CO., LTD
C228 ZHUHAI LEIPAI TECHNOLOGY CO., LTD.
C805 ZUMEX KOREA
Coffee Alley, the global coffee roastery hub in Seoul!
It was the living heart of the global coffee community where world roastery cafes and baristas gathered to share culture and created new collaborations. This year, Coffee Alley moved to Hall C with an expanded space, offering unique brews that helped you find the perfect cup.
Period Nov. 19 (Wed) ~ 22 (Sat), 2025
Venue Coffee Alley, Hall C
Official Sponsors THE ALTERNATIVE DAIRY Co., PARAGON FILTER
Cafe Show Seoul operated ‘Cafe Show Mocha Port,’ a
Through Cafe Show Mocha Port, 8,347 buyers from 75 countries registered, resulting in a total of 6,057 successful meetings
‘Cherry’s Choice’ is a new product showcase representing the choice of the coffee fruit, the ‘Cherry.’ In the showcase, visitors could discover 2025’s steady sellers and hit products (HOT), as well as innovative new products for 2026 (NEW). Cherry’s Choice was located in the lobby of Hall A on the first floor of COEX.
Meet the new products/services (NEW) leading the 2026 coffee industry!
* sorted by booth number
FRUIT.B is a sparkling beverage with a full-open can design and real fruit slices inside, letting you enjoy the floating fruit pieces once the lid is opened. With zero sugar and fresh fruity flavors, it can be enjoyed by anyone without burden. It is currently available in Lemon, Pineapple, Mango, and Lychee, with more flavors to come through continuous development.
KEUMKANG B&F CO.,LTD
+82-70-7011-5700
info.keumkang@gmail.com
To capture a truly exceptional aroma, an award-winning barista with proven expertise took part in the development, resulting in unmatched depth and fragrance. This premium barista syrup is proudly crafted in Korea by the trusted company, Heungkuk F&B.
HYUNGKUK F&B
+82-70-8661-7545
ihbaek@hyungkuk.com
A premium chocolate topping that instantly hardens into a crisp texture the moment it’s poured. It solidifies easily even at low temperatures, creating a rich, satisfying mouthfeel. Perfect for ice cream, gelato, and iced beverages, it’s crafted under a trusted quality system for easy use in cafés or at home—just warm and pour.
CELLPLUS
+82-2-591-9583
cellplus@cellplus.kr
Hurom’s First Commercial Cold-Press Technology Faster, simpler, and more efficient with reduced costs and labor, and elevated quality and satisfaction. Discover a new cold-press solution, built with a deep understanding of your operation. Equipped with Hurom’s multi-screw system, the Easy Type handles a wide range of recipes with a single screw, no filter changes required.
HUROM
+82-10 -9136-9464 chadolkh@hurom.com
COFFEE SUBSTITUTE CHICORY
Chicory root is used as a coffee substitute, beverage, milk, and health supplement. Its main benefits include promoting the growth of beneficial intestinal bacteria, which helps improve digestion. The inulin dietary fiber component is known to help prevent diabetes and stabilize blood sugar levels. It also promotes liver detoxification and bile secretion, making it effective in treating gallstones.
KPC
+82-2-703-2411 kpcco95@daum.net
HEY Cold Brew was created with one belief: life is bitter enough,coffee shouldn’t be.We removed unwanted bitterness and heaviness,leaving a bold yet smooth taste.Using plenty of Arabica beans,we capture rich,deep flavor.Slowly brewed with cold water,it delivers a clean,refreshing finish.A ready-to-drink cold brew,no dilution needed,simple to enjoy anytime,anywhere.Never Bitter, Always HEY!
HEY COLD BREW
+82-10-7279-4217 hello@tableofcontents.co.kr
ESTI is a premium Greek brand offering hummus and pita chips inspired by Mediterranean recipes. Using HPP, the products nonpreservatives and are made with nonGMO ingredients. Tzatziki, made with Greek yogurt, cucumber, garlic, and herbs, offers a creamy, refreshing flavor and pairs well with pita chips, vegetables, and sandwiches as a wholesome Mediterranean dip product.
UNI ANGELS CO., LTD.
+82-2-2276-1205 info@uniangels.com
Gold Jubilee is a celebration of a 50th anniversary. Since 1975, Ssanggye Tea has been endeavoring to pass on the elegant tea culture while expanding the value of excellent Korean tea. To celebrate its 50th anniversary, Ssangye Tea introduces a special tea edition. Ssangye Tea hopes this tea will deliver more warmth to your lives.
SSANGGYE
+82-2-544-0867 admin@sktea.com
COWA Coconut Water. Pure Tropical Goodness, Just As It Is! Whenever you need hydration, one pack of COWA Coconut Water is all it takes. Add just a or two of lemon juice for a refreshing tang, or mix it 1:1 with pineapple or orange juice to a bright, fruity cocktail. COWA is a premium beverage brand that delivers both taste and value in every sip.
KAYA KOREA
+82-70-7017-7759 kayakorea@naver.com
EAT'S BETTER BROWNIE CHIP, BLACK STICKY RICE CHIP, MANGO CHIP
Baked to perfection, Eat’s Better Snack Trip is made from wholesome ingredients with no flour and no gluten. Sweetened with coconut sugar for a healthier taste, it comes in rich Brownie Chips, nutty Black Rice Chips, and tangy Mango Chips - a delicious journey in every bag. Eat’s Better pursues better ingredients, better nutrition, and better taste for a better life.
THE PLANTEAT INC.
+82-31-454-7176 business@theplanteat.com
AHMADTEA EARL GREY DECAFFEINATED
Discover the decaffeinated version of Ahmad Tea’s best-selling Earl Grey. A refined blend perfected through the expertise of three generations of tea masters. Using a supercritical CO process instead of chemical solvents, the caffeine is gently removed while the tea’s signature, vibrant aroma and exquisite flavor remain beautifully intact.
SAMJOO T&B
+82-2-470-9124 samjoo1995@hanmail.net
Japan’s No.1 soy milk brand, Kikkoman, presents a premium soy milk crafted especially for baristas. Made with only five ingredients—water, soybeans, sugar, salt, and calcium carbonate—it minimizes beany notes while enhancing umami for perfect harmony with coffee. Its creamy texture and rich foam ensure stable performance and flawless latte art.
MACROCOM CO.,LTD.
+82-2-6958-7861 macrocom@imacro.co.kr
ALLMUTTER ONE SECOND ESPRESSO 16 BLOCK COFFEE
It is an espresso instant coffee in the form of cotton candy that melts immediately in cold/hot water in 1 second. At an ultra-low temperature of minus 40 degrees Celsius, it keeps the aroma and flavor of coffee fresh. 3D freeze-drying is an innovative technology that freezes coffee three-dimensionally to preserve aroma and oil layers.
ROYAL ORCHARD / HYETO INC.
+82-2-2135-9100 rh360@hanmail.net
RASPBERRY SWEETENED PUREES 1KG PONTHIER
With 79 years of expertise, PONTHIER transforms the essence of fruit into culinary art. Made from the exclusive Gariguette strawberries cultivated in France’s Lot-et-Garonne region, the puree is gently pasteurized to preserve its vibrant color, refined aroma, and balanced sweetness and acidity. With over 90% fruit content, it enhances the quality of beverages, desserts, pastries, sauces, and more,
GOURMET F&B
+82-2-790-1717 contact@gourmet.co.kr
SHELBRU ULTIMATE BREWING SYSTEM(UBS)
Shelbru UBS is the ultimate reference dripper. Its dual chambers (flat and V-cone), 20-step flow control, and vacuum-insulated, ceramic-coated body ensure stable extraction. The PCM chilling ball quickly stabilizes temperature to 59~65 °C. Supporting immersion, percolation, and hybrid brewing, it delivers perfectly repeatable results with a single dial.
PREPARA DELIONE
+82-2-566-1247
hivekrinfo@gmail.com
I’m looking for fruits from all over the world I’ll study the freshest ingredients We made it to show our customers. Freshness and clean sweetness, It contains the freshness of the fruit This is Andrea Plus’s frees lime base.
ANDREA PLUS
+82-2-539-8902 andreaplus@naver.com
EverNitro, the 3-in-1 Barista-Level Nitro Machine, it brings cafe-quality to your counter with a 3-in-1 design for nitro drinks, whipped cream, and freshness preservation. It pulls 95% pure nitrogen straight from the airno cartridges, no waste, no ongoing costs. In just 25 seconds, transform cold brew, cocktails, juices into creamy, cascading masterpieces with baristalevel quality at home.
XBREWLAB TECHNOLOGIES INC.
+86-181-432-5015
terry@xbrewlab.com
A2 Jersey Milk from Jersey Island, known as the “Royal Milk of Britain,” is now available in Korea. It features only A2 beta-casein protein for easier digestion, with 18% more protein and 20% more calcium than regular milk.
GSC International exclusively partners with Jersey Dairy to provide premiumquality milk to Korean consumers.
GSC INTERNATIONAL
+82-10-7187-9547 cs@coffeegsc.co.kr
FELLOW STAGG EKG ELECTRIC KETTLE PRO 600ml
Whether you’re a world brewing champion or a brewing beginner, Stagg EKG will be your countertop partner in the pursuit of a ridiculously good cup of coffee. With variable temperature control, 1200 watts for a quick heat time, and a world-class suite of precision features for ultimate control, it’s the perfect pour-over kettle.
TABELLA
+82-2-476-1178 sales@tabella.co.kr
The Meraki espresso machine features dual boilers, a rotary pump, and PID control for precise, stable extraction. Its all-in-one design and touch interface deliver professional coffee with ease. Winner of the 2025 iF Gold and Red Dot Awards, Meraki blends elegance and performance for any space.
MILLENNIUM
+82-2-522-4485
master@1000years.kr
EUREKA DISKO AUTOMATIC TAMPER
Be fast. Achieve consistency. Protect your arms The perfect solution for baristas want to speed up their workflow and achieve stable coffee extractions without tamping variables. The automatic tamper ensures consistent pressure and level every time, allowing anyone to obtain barista-quality espresso with ease. and it also reduces the stress on the wrist and shoulder.
BEZZERA KOREA
+82-31-722-6306
impart@bezzera.co.kr
PESADO HD HIGH DIFFUSION SHOWER SCREEN
Introducing the Pesado HD Espresso Shower Screen, engineered for precision and consistency. Designed to solve uneven water distribution?one of the biggest challenges in extraction?it uses 18 channels to ensure stable, targeted flow across the puck. Outeredge channels guide water to the basket’s rim, achieving full, even diffusion for balanced extractions every time.
PESADO 58.5
+82-70-4268-0585 korea@pesado.com.au
NOOSH ALMOND MILK BARISTA CONCENTRATE
Mix Noosh with cold water for fresh almond milk at home or in the cafe. With 4x the almonds compared to a standard carton, Noosh allows the user to adjust the taste of their milk to their preference. All while saving on waste, space, cost, and carbon output.
1 pallet of Noosh replaces over 10 pallets of cartons and extends shelf life more than 2x. SCA Best New Product Winner.
NOOSH
+1-805-522-5744 info@nooshbrands.com
AirWave is a compact, filterless smoke purifier designed for roasteries. Using a high-temp catalyst (up to 400°C), it removes 99% of smoke, oil, dust, and VOCs. Its auto-cleaning function ensures minimal maintenance. Ideal for cafes and indoor use, AirWave offers clean air, quiet operation, and long-term performance without filter replacements.
VIDASTECH
+82-10-4725-5442
vidastech@gmail.com
V60 DRIPPER NEO
V60 DRIPPER NEO, a dripper with fast extraction and improved extraction efficiency. 72 detailed spiral ribs allow water to go down evenly. As you get closer to the extraction port, the ribs converge to 9 to prevent overextraction. It has realized a structure that can stand out for sweetness and transparency while reducing unnecessary taste.
HARIOKOREA CO., LTD.
+82-2-739-2115 IICO@HARIOKOREA.COM
No more sticky mess - just press, don’t pour! A pressure-control nodrip dispenser that starts when you press and stops when you release. It works for syrups, starch syrup, maple and chocolate - ideal for honey lattes and dessert menus. Fresh-lock sealing keeps contents fresh, while the detachable design and non-slip silicone cover make cleaning and storage easy.
MARISTEIGER
+82-70-4800-5581 info@carahan.com
AI Roasting Solution, Reon Ai with Cursor, sets a new standard in coffee roasting. Powered by intelligent data analysis, it provides beginners with effortless automation and experts with precise manual control. With real-time insights, recipe sharing, and learning modes, it transforms roasting into a smart journey of mastery, growth, and truly personal coffee creation.
REONAI
+82-10-7512-9471
contact@reonaicoffee.com
Meet THE FOLD CUP, the revolutionary all-in-one paper cup that requires no plastic lid. Its patented ‘Spout Cover’ lets you safely enjoy hot beverages by sensing the temperature with your lips, just like a real mug. This integrated design eliminates plastic waste, solves the high cost and leakage issues of paper lids, and provides superior convenience.
AIT INNO
+82-10-3299-4897
cmajor27@naver.com
Luave Instant Coffee is made for those who crave an authentic coffee experience. Crafted with 100% Vietnamese beans, it delivers a bold, rich taste in every cup. With 8 signature flavors from classic to fusion, made without preservatives, artificial colors, or sweeteners, and using skimmed milk and Stevia for a healthier choice, Luave brings you the robust coffee you love, instantly.
IDEAS OCEAN CO., LTD
+84-28-7303-6868
chung@idocean.com
A mug-style teacup designed for modern tea culture. With a clean form and refined colors, it fits any setting and offers a stable, balanced grip. Compatible with infusers, it brews both teabags and whole-leaf tea with ease. The latest version features smaller, denser strainer holes, while the thick porcelain body provides excellent heat retention.
STUDIO TORIM
+82-10-6397-8549
studiotorim@gmail.com
‘Cherry’s Choice’ is a new product showcase representing the choice of the coffee fruit, the ‘Cherry.’ In the showcase, visitors could discover 2025’s steady sellers and hit products (HOT), as well as innovative new products for 2026 (NEW). Cherry’s Choice was located in the lobby of Hall A on the first floor of COEX.
Check out the hot products & services(HOT) that defined 2025!
* sorted by booth number
Indulge in the rich, smooth taste of premium European chocolate powder, perfectly paired with crispy, sweet marshmallows for an even more delightful experience - Choco Marshmallow. Conveniently packed in a stylish tin case with a foil pouch inside, it ensures easy storage and hygienic use anytime. Simply add hot water or milk to enjoy a sweet and creamy Choco Marshmallow Latte in seconds!
DELIGHT GARDEN
+82-31-339-1133
dg@delightgarden.co.kr
Cha Leaf Damda began with one question: how can tea be made deeper and richer? Through years of research and patented technology, Sweetcup reinvented tea in liquid form — aromatic, smooth, and effortless. Now expanding across Europe, North America, Southeast Asia, and Australia, it shares Korea’s tea innovation with the world.
SWEETCUP
+82-2-468-1855
sweetcup2016@sweetcup.com
Naturetea Chodang Corn Base is a premium beverage base made with sweet Chodang corn grown in Haenam, Korea. As one of Naturetea’s bestselling products, it delivers deeper sweetness and rich nutty flavor than regular corn, making it highly versatile for diverse menu applications. Loved both in Korea and abroad, it is available in 20% and 5% concentrations to suit different recipes and preferences.
TAEHYANG CO.,LTD
+82-31-871-4509
naturetea@taehyang.com
MONKSU LOW-CALORIE AND LOW-SUGAR MILK TEA LATTE STICK
It was developed in the form of a stick for easy drinking of low-calorie, low-sugar milk tea lattes, and it is a product that makes use of the rich and sweet flavor of black tea by adding black tea powder and liquid.
MONKSU
+82-10-8339-6144 ks1710199@naver.com
TEAZEN Apple Cider Vinegar is a naturally fermented drink made from Korean green apples through a 3-step process. Sugar-free and low in calories, it offers a refreshing taste and supports gut health with added postbiotics. Convenient stick format makes it easy to enjoy anytime, anywhere. #SugarControl #KoreanDiet #InnerBeauty
TEAZEN
+82-80-008-0013 mkt@teazen.co.kr
PROFESSIONAL POWER BLENDE
We have applied Kuvings’ unique silence - technology to achieve low-noise, low-vibration blending. ‘Quick Start Lever Designed with User Environment in Mind’ It allows for quick and easy use, enhancing both efficiency and convenience. The device comes with 35 pre-programmed recipes optimized for cafe menus, allowing you to easily your desired recipes to the menu buttons for convenient use.
KUVINGS
+82-53-665-5015 kjintae9@gmail.com
Orteas Ceremonial Matcha is crafted with the precision and passion of a tea master who has perfected the art of tea-making for over 20 years. It is made from young leaves that are shaded in early spring, then carefully harvested, and processed into premium matcha. Using a single cultivar optimized for matcha, it delivers a vibrant green color and a harmonious balance of flavor.
ORTEAS
+82-64-783-9700 teafarm@orteas.kr
Bushboy Rooibos Powder supports healthy aging with rooibos, black barley, and young sword bean. Made from spray-dried natural grains, it dissolves easily in warm water and contains 0% caffeine. Free from artificial additives, it offers a nutty, mildly sweet flavor in a 100% plantbased, vegan-certified formula.
WE ARE ROOI
+82-10-3490-2337 sy.choi@rooi.co.kr
WILFA SVART PERFORMANCE COFFEE MAKER
Designed and developed in Norway, this ECBC-certified brewer delivers precision and consistency. Its diffuser head ensures even water flow, while the 92–96°C temperature range and four-stage flow control, including preinfusion, create the perfect brew every
WILFA KOREA
+82-10-6204-1275 grotecenc@gmail.com
Teddy Chocolate Cake is a special cake born from the concept of ‘a sweet healing moment’. It features a lovely teddy bear shape filled with a rich chocolate mousse and a chewy brownie. Its unique and photogenic look captivates customers, making it an excellent signature menu item that boosts SNS viral effects. Provided as a finished product, it helps you maximize operational efficiency.
RANGCOMPANY
+82-31-747-9346 design@rangcompany.com
A low-sugar keto bread designed for those managing blood sugar or following a diet. Enriched with protein, it’s also perfect for fitness enthusiasts. Unlike typical protein bars, it’s not dry or heavy—made with almond flour for a nutty flavor, chewy texture, and satisfying fullness. A wholesome dessert for everyday enjoyment.
FOS SOLUTION
+82-10-6256-3802
ceo@fossolution.co.kr
A lightweight, spacious bottle with double vacuum and triple insulation for 24-hour temperature retention. Includes stickers for customization and a stylish cloud pouch. The one-touch lid opens easily, and the stainless steel 316 body ensures safety and durability for daily use.
HOLOHOLO
+82-31-923-3538 pgs3538@daum.net
A gluten-free treat made with 100% almond powder and rich in dietary fiber. Available in vegan & zerosugar (plain, chocolate, pumpkin) and low-sugar (plain, chocolate, cheese) options. Lactose-free for easy digestion, certified Halal, and featured at Samsung Seoul Hospital Café and HIRAX gym. Winner of the 2022 Food Recipe Idea Competition.
GGORANGJI MACARON
+82-10-5850-3452 yoori28@naver.com
Hollander Chocolate creates premium sauces and powders for the specialty coffee market. Using the Dutch process, we neutralize cocoa’s acidity for a smooth, rich flavor that perfectly complements espresso. Crafted with care by cocoa and coffee professionals, our products are made from 100% natural ingredients.
HOLLANDER CHOCOLATE
+1-800-467-7142
Hello@hollanderchocolate.com
THE ALTERNATIVE DAIRY CO.
Australia’s No.1 plant-based milk, chosen by over 70% of local cafés. With a milk-like texture and perfect balance, it’s crafted for baristas. Winner of the 2024 Seoul Café Show Superior Sustainability Award and Cherry’s Choice NEW, and named Australia’s No.1 Barista Oat Milk
THE ALTERNATIVE DAIRY CO.
+82-10-3034-9329
hskim@plantplan.co.kr
MINI ESPRESSO COFFEE MACHINE
Professional pressure and a dedicated coffee powder basket, delivering rich, creamy crema and exceptional flavor. Heats up automatically in just 3.5 minutes. Lightweight and portable, it’s perfect for outdoor adventures, travel, or on-the-go brewing.
ZHUHAI LEIPAI TECHNOLOGY CO., LTD.
+86-1866-6997-286 official@meimoka.vip
The MHW-3BOMBER F74 Navigator Grinder features 74mm titaniumcoated burrs for durable, uniform grinding. A 400W BLDC motor with 800~1600 RPM delivers quiet, commercial-grade power, handling dense light roasts with ease. The 0.01mm stepless adjustment ensures precision, while anti-static technology keeps the workflow clean.
MHW-3BOMBER
+82-10-3819-0800
mhw3bomber_kr@naver.com
COLOMBIA EL DIVISO AJI BOURBON NATURAL
The coffees from El Diviso Farm have won numerous awards at international competitions, gaining worldwide recognition for their exceptional quality. In particular, at the World Barista Championship held in May 2024, champion Mikael Jasin secured his victory using the Aji Bourbon variety from El Diviso.
COFFEEPLANT
+82-1577-5759 coffeeplant77@gmail.com
LINK Roaster is a smart roaster that enables anyone, even without experience, to achieve professionallevel roasting. Using a density tube and the LINK App, it reproduces over 1,000 profiles with precise flavor control and zero failure. Trusted by world baristas and roasters, including 2021 WBrC Champion Matt Winton, LINK delivers championship-quality roasting anytime, anywhere.
NUCLEUS COFFEE TOOLS KOREA
+82-10-9694-9222 gourmetworks0@gmail.com
MAHLKONIG OMNIA
The EK Omnia with Library Mode stores bean names and target grams, then auto-sets the burr distance (μm) for each recipe. Stepless adjustment via dial, touch screen, or saved recipes ensures precision, while 98mm steel burrs and a BLDC motor provide stable performance in high-volume use. Inspired by the iconic EK43, its sleek design and intuitive touch dial complete the experience.
DOOREE TRADING CO., LTD.
+82-2-1800-3652 dooree222@drtrading.co.kr
The world’s first 10-second nitrogen coffee, Korea’s first nitrogen-charged cold brew delivering a unique experience. After a successful debut at the 2025 Coffee Expo Seoul and a Wadiz encore in May, we continue to grow and share this innovation with coffee lovers everywhere.
NISHOT COLDBREW
+82-70-4821-4190 nishot_cs@namuon.com
PORTAWAVE NEEDLE DISTRIBUTOR
With a innovative needle motion, it delivers consistent espresso extraction free of channeling. It has been praised by countless customers as the most perfect WDT tool they’ve ever used. Its unique mechanism prevents grounds from being pushed aside even high speeds, adapts to basket depth from 18~30 mm, and features needle placement that evenly covers the entire basket.
ECONTTO
+82-10-8609-4094 contact@econtto.com
The Minos Anchor is an adjustable coffee filter shaper (36–60°) designed to prevent filter lift and improve brew consistency. Compatible with most drippers, it minimizes bypass for precise extraction. Made from BPAfree, heat-resistant materials, it’s safe, durable, and essential for achieving perfectly balanced pour-over coffee.
SMILLS
+82-31-895-6733
smillsdir@gmail.com
EXTREME LARGE CAPACITY TUMBLER 940ml
It is a tumbler with excellent sealing power and excellent thermal insulation with double vacuum insulation, and it is a mainstream product of Tums that has been loved for a long time.
GAONLIVING
+82-10-3539-1746 gaonliving1@nate.com
COFFLIM FLAT BOTTOM BAG WITH POCKET ZIPPER
As Softpack’s representative ecofriendly solution, COFFILM offers superior barrier properties and high recyclability. Made from a hybrid material of paper and water-based coating, it provides protection against oxygen and moisture. Its production also reduces the use of plastics and metals by approximately 45% and cuts carbon emissions by up to 48%. Experience smart packaging with Softpack.
SOFTPACK CO., LTD.
+82-10-6616-9424
soft@softpack.co.kr
A once-a-month coffee machine cleaner — one pouch does it all. The 3-step cleaning system removes buildup at the source with a formula optimized for Korean water quality. Its liquid form cleans everything from the water tank to the nozzle in one step. Made with 100% food-grade ingredients, free from seven harmful substances, and certified by ISO international quality standards.
DENLIFE
+82-10-3762-1251
denlife@motherk.co.kr
Winner of the 2025 Great Taste Award, this French organic chicory blend modernizes Europe’s classic coffee alternative. With 0 mg caffeine, 0% sugar, 0% additives, and 25 g of dietary fiber, it’s a 100% organic wellness drink leading the decaf trend across France’s cafés and beyond.
CHERICO
+82-10-2679-2855
team@healthybites.co.kr
Selected as the official coffee bean for the 2016 WCCK Korea Latte Art Championship and the 2019 KCA Barista Level 1 Practical Exam, Largo uses only high-quality Arabica beans grown under demanding conditions. It delivers a rich aroma and balanced flavor, and its nitrogen-sealed can preserves freshness for up to four years before opening.
JIWOO CORPORAYION CO., LTD.
+82-2-3446-6212
hwlee@familyinter.co.kr
An all-in-one water system that lets you choose your water with just a turn of the dial! Equipped with up to three filters, you can instantly taste water from the filter of your choice. At the same time, it can be connected to equipment such as coffee machines or used for brewing and other applications, making it a truly versatile water station.
BRITA
+82-2-3666-5300
brita@globalbnp.com
JEJU SPRING SHINE TEA POWDER 5 TYPES
Jeju Spring Shine is POMONA’s specialty tea powder brand which is leading the matcha trend in Korea’s café market. With annual production exceeding 800 tons which is the largest green tea brand in Korea. As global interest in matcha trend in 2025, JEJU SPRING SHINE became a steady seller exported to about 20 countries, increasing the brand identity in the Korea and all over the world.
KAFFA INT CO., LTD
+82-2-3453-1535
star7150@kaffa.com
The Cafe Show Excellence Awards is an official awards program that identifies and highlights innovative technologies and products in the cafe industry. Final winners were selected through expert evaluation from the products and services featured in Cherry’s Choice. The awards were presented in five categories: Outstanding Innovation, Creative Design, Superior Sustainability, Made in Korea, and Savory Leader. These categories comprehensively evaluated the present and future values of the industry, ranging from technological innovation and design to sustainability, domestic competitiveness, and F&B trends. By promoting brand excellence and providing opportunities for market expansion, the awards showcased the current direction and market trends of the coffee industry. A wide range of global and domestic brands were honored on this meaningful stage.
Time Nov. 19 (Wed) 17:20
Venue Conference room 401
Cafe Show Seoul, as a leader in the MICE industry and a global coffee business platform, practices ESG-driven exhibition management for a sustainable future. To ensure a sustainable MICE industry, a brighter future for the global coffee market, and a better life for all our stakeholders, we remain committed to our passion and promises. Your active participation and support are what make these goals possible.
We create healthy values shared by exhibitors, visitors, local communities, and future generations. To ensure the sustainable growth of the coffee industry, we practice core ESG values and pursue coexistence, experience, and discovery based on ecofriendly operations, social responsibility, and transparent governance.
We are leading the way in environmental protection through eco-friendly exhibition management and zero-waste
We support young baristas and small business owners, creating shared value alongside the local community.
We build a trusted organization through transparent management and ethical partnerships.
Sustainable Booth & Materials
Cafe Show Seoul minimizes waste by using reusable modular structures and eco-friendly materials. Unlike traditional wooden booths that are discarded, our modular booths are designed to be disassembled and recovered for 100% reuse. All components, including walls and furniture, are repurposed for future exhibitions to achieve near-zero waste.
Coffee Waste Recycling Campaign
During Cafe Show Seoul, we placed eco-friendly paper collection bins at key hall connections to collect and recycle coffee grounds from exhibitor booths. We also implemented a separate food waste disposal system to maximize resource recovery and ensure proper waste separation.
Tumbler Use Campaign
In conjunction with our reusable cup campaign, we operated six tumbler washing stations equipped with automatic sanitizers. This initiative encouraged the use of reusable cups and significantly reduced the consumption of disposables. Visitors experienced a sustainable lifestyle firsthand, naturally raising awareness of waste reduction and environmental responsibility.
To ensure seamless operations, Cafe Show Seoul hired over 188 event staff, including Seoul MICE Supporters, for registration, traffic control, and information services. This large-scale recruitment contributed to the local economy and created significant social value through job creation within the community.
Local Small Business Win-Win Project (Enjoy Cafe, Seoul Coffee Spot)
A total of 261 partner shops participated in Enjoy Cafe, a program open to any cafe in Korea, alongside 20 “Seoul Coffee Spots” selected to boost the local economy. Cafe Show Seoul promoted these cafes through various channels and provided visual kits creating a platform for local small businesses to grow on a national scale.
Talent Development Programs
(Global Coffee Youth Idea Contest, Korea Coffee Championship, Korea Coffee League)
To foster sustainable industry growth, we provide youth with MICE management and entrepreneurship insights through the Fritz Talk Concert (part of the World Coffee Leaders Forum) and the Global Coffee Youth Idea Contest. Furthermore, competitions like the Korea Coffee League and the Korea Coffee Championships (KNBC & KBrC) serve as a platform to nurture the next generation of leaders for the global coffee industry.
ESG Guidelines & Green Booth Pledge
Cafe Show Seoul provides comprehensive ESG operation guidelines to ensure exhibitors participate in a sustainable manner from preparation to execution. Through the Green Booth Pledge, we collaborate with exhibitors to implement core ESG values on-site—including the use of eco-friendly materials, minimization of disposables, and systematic waste separation.
Transparent Allocation / Compliance / Ethical Partnership
Cafe Show Seoul ensures a fair and transparent booth allocation process by broadcasting the selection day live. This real-time disclosure minimizes arbitrary judgment and information asymmetry, allowing all exhibitors to verify the process under the same standards. Through these practices, we foster an environment of ethical collaboration and compliance-based management.
Sustainability Report & ESG Media Content
Cafe Show Seoul systematically discloses its ESG policies and achievements through the annual Sustainability Report, sharing its strategic direction and operational results with stakeholders transparently. Additionally, we produce and release ESG-related video content to communicate our initiatives more intuitively, enhancing information accessibility and public understanding of our sustainable practices.
Cafe Show Seoul has set a new standard for smart exhibitions by fully integrating AI technology in collaboration with the Korea Tourism Organization, DEEPFINE, Fluenty, Triplet, 2pm Lab, and Flitto. From seamless multilingual communication via the Cafe Show AI Guide to optimized crowd control and a sustainable environment, AI has evolved beyond a mere tool into a strategic partner. It provides exhibitors with essential sustainability metrics while offering visitors unparalleled convenience and immersion. We hope you experienced the future of exhibition culture at Cafe Show Seoul, powered by AI.
Navigated COEX Your Way
The AI Map provided a full view of the COEX exhibition halls (A–D) at a glance. Visitors found booth locations, facilities, and walking routes in real time, while the AI recommended booths tailored to their interests and movement patterns. Attendees explored every corner of Cafe Show Seoul effortlessly with their own personalized routes.
Your Smart Exhibition Companion
A dedicated AI Digital Human, developed exclusively for Cafe Show Seoul, responded instantly to visitors’ questions. From event schedules and seminar locations to exhibitor information—attendees obtained all the details they needed with a simple voice command. Even in the bustling exhibition halls, the AI Digital Human served as a smart personal guide in the palm of their hands.
Smart Entry, Comfortable Visit
AI automatically analyzed the number of visitors and waiting times at each gate, displaying real-time congestion levels on kiosks. Visitors were able to choose the least crowded entrance and were guided to the most relaxed zones inside the exhibition hall in real time. Attendees enjoyed smooth movement and a pleasant experience—all powered by the Cafe Show Seoul AI Guide.
AI-powered translation supported real-time interpretation in 37 languages.
Exhibitors and international buyers were able to communicate freely anytime, anywhere via smartphone or tablet. At the World Coffee Leaders Forum, speeches were simultaneously translated into 42 languages in both text and voice, displayed directly on attendees’ smartphones. It was a truly global exhibition where everyone participated beyond language boundaries.
Carbon Management for a Sustainable Exhibition
AI analyzed booth-specific data—power usage, waste, and movement—to automatically calculate carbon emissions. Exhibitors monitored their reduction progress in real time, while visitors checked their personal carbon footprints and participated in eco-friendly activities via the app. With AI-powered Smart ESG, Cafe Show Seoul envisioned a sustainable future for the coffee industry.
Cafe Show Seoul X Naver, Unified Experiences, Endless
Short-form content · live streaming · maps · shopping, Expanding the Cafe Show Seoul experience through Naver
Cafe Show Seoul delivered a complete exhibition experience through short-form video, spanning from pre-event previews to post-show reviews. This journey included coffee preference guides, must-visit booth previews, and live coverage of major competitions like KNBC, KBrC, and the Korea Coffee League. It also featured exclusive barista interviews, essential on-site tips, and “What’s in my bag” shopping hauls after the event. Through Naver’s short-form platform, audiences captured everything from the vibrant atmosphere and global coffee trends to popular brand and product reviews in a single, seamless flow.
In collaboration with Naver CHZZK, major events were broadcast live online, including the World Coffee Leaders Forum (WCLF) and the Korea Brewers Cup Championship (KBrC) & Korea National Barista Championship (KNBC). The live streaming featured the WCLF Plenary Session on the 19th(10:00-17:20), followed by the KBrC 2026 Preliminary and Semifinal rounds on the 20th(9:48-16:55) and 21st(9-48-16:11). The coverage culminated with the KNBC Final Round and Award Ceremony(9-48-16:55). From global forums to national barista qualifiers, audiences experienced the highlights of Cafe Show Seoul in real time.
This year, Cafe Show Seoul introduced ‘COFFEE WEEK’ a new online promotion launched in collaboration with Naver Shopping. Categorized into Coffee Food, Coffee Appliances, and Coffee Kitchenware, this expansion allowed participating brands to showcase their products across the entire Naver platform simultaneously. By bridging the gap between on-site brand experiences and online consumer purchasing, Cafe Show Seoul presented a new distribution channel and consumption trend for the coffee industry.
In collaboration with Naver Map, Cafe Show Seoul released a curated digital map featuring ‘Coffee Alley’—the signature zone where global roastery cafes gather—and ‘Enjoy Café’ a platform connecting valuable growth with local cafes nationwide. This partnership provided visitors with a seamless experience to discover and explore diverse cafes across the country, extending the reach of the exhibition beyond the venue and into the local coffee scene.
Cafe Show Seoul X Ria Travel, Completing Your Stay
Enhancing the Cafe Show Seoul Journey, A Seamless Stay-Based Experience with Ria Travel
Through a strategic partnership with Ria Travel, Cafe Show Seoul offered exclusive hotel discounts to ensure a more comfortable and enriching visit. Beyond simple perks, this collaboration established a stay-oriented environment that carefully integrated accommodation with the exhibition. By reducing the travel burden for long-distance visitors and buyers, the program created a seamless connection between staying and attending the show. This initiative significantly improved visitor satisfaction and elevated the overall value of the Cafe Show Seoul experience.
A deep-thinking leader who values the essence and technical perfection of coffee. Discover global high-end brands at the Premium Brand Curation (Hall D) and explore the future of the coffee industry at the World Coffee Leaders Forum.
A free-spirited and creative explorer in search of new aromas and cultures.At Hall C, experience diverse coffee brands and equipment from around the world, and discover your perfect cup through Coffee Alley, the global coffee journey you can take without a passport.
A practical trendsetter with a sharp eye for business and innovation. Gain insights into Cafe management and startup strategies at the Cafe Innovation Bank (Hall A), and explore groundbreaking products and ideas at the Cherry's Choice & Excellence Awards showcase in the lobby.
A creative dreamer who finds inspiration and art through coffee. Enjoy aesthetic goods and interior items at Cafe Life Inspiration (Hall B), and experience the artistic expansion of coffee culture at the Seoul Coffee Festival inside the Starfield Library.
A warm-hearted leader who drives change through meaningful cups of coffee. Join Cafe Show ESG by using tumbler wash stations and participating in public transport campaigns across the venue — small actions that build a more sustainable future for coffee.
A connector who bridges people and stories through the shared value of coffee. Experience the energy and exchange of ideas at the KCC·KCL Stage, and create new partnerships and inspiration through the business matching program Mocha Port.
The World Coffee Leaders Forum (WCLF)—the world’s first international coffee conference supported by the International Coffee Organization (ICO) under the UN—served as a global platform for sharing coffee knowledge. Since its inception in 2012, WCLF has led the growth and innovation of the global coffee industry alongside international experts. Marking its 14th year, the forum was held under the theme ‘The Architects of Gastronomic Experience.’ This year, WCLF brought together global experts from coffee, F&B, space design, branding, culture, and the arts. It connected flavor with philosophy and space with experience, presenting new paradigms for the gastronomic industry.
Title Period
Venue
Theme Organization
Official Supporters Scale
Official Language Programs
Online Channels
The 14th World Coffee Leaders Forum 2025 Nov. 19(Wed)~22(Sat), 2025
Conference Room, Coex, Seoul, Korea
The Architects of Gastronomic Experience
World Coffee Leaders Forum Organizing Committee
5,000 Participants from 75 Countries
English, Korean (ENG & KOR simultaneous interpretation available)
Plenary Session
Professional Session
Origin Adventure Session
SCA Education Program
Champion Session
Global Coffee Youth Idea Contest
Fritz Talk Concert
www.wclforum.org
wclf.coffee
wclf_coffeeforum
worldcoffeeleadersforum
At the World Coffee Leaders Forum Plenary Session, global leaders shared insights on culinary trends and the future under the theme, ‘The Architects of Gastronomic Experience.’
Period Nov 19 (Wed) 10:00 – 18:00
Venue Conference Room 401, Coex, Seoul
Theme The Architects of Gastronomic Experience
Official Language English, Korean (Simultaneous interpretation provided)
10:10 – 11:00
11:00 – 11:50
Esben Piper Founder & CEO, La Cabra
Mikkel Selmer Head of Architect, La Cabra
Yannis Apostolopoulos CEO, SCA
11:50 - 13:00 Lunch Culture
13:00 - 13:50
13:50 - 14:40
14:40 - 15:30
Eiichi Kunitomo Founder, KOFFEE MAMEYA
Heeyoung Noh CEO, FNB Lab
Minkyu Jung Art Director, Design LAB, VMD Team THE HYUNDAI
Communicating Through Flavor: A Dialogue Between Cultures, Senses, and Spaces
Redefining Flavor: The Next Chapter of Q grading
The Philosophy of the Barista: Designing the Experience Beyond the Cup
From Taste to Brand: The Art of Designing Authentic Experiences
15:30 - 16:00 Coffee Break & K-Dessert Pairing
16:00 - 16:50
16:50 - 17:20
Adventure: Coffee
Morgan Eckroth 2022 U.S. Barista Champion,Creator The Age of Digital Hospitality
17:20 – 18:00 Award of Speaker Appreciation Plaques and Cafe Show Excellence Awards
[Moderator]
Kenneth R. Olson Founder of Barista Magazine
Plenary Session
The Professional Session featured top baristas and roasters sharing their expertise across 10 topics, from brewing, cupping, and roasting to signature menu development and cafe business strategy.
Period Nov 19 (Wed) – 22 (Sat)
Venue Conference Room 301, Coex, Seoul
Official Language English, Korean (Simultaneous interpretation provided) Partner Monthly Coffee
A key cupping habit to push your limits
No Defect Effect : Understanding and Improving Roasting Defects 11:00
Brewing Introduction Seminar for Home Baristas Hongyeon Kim CEO Haewol Coffee
How small roasters can thrive
Cafe is Reality : Practical Strategies for Starting and Running a Cafe
Deep Dive into Espresso Variables
Viva Lenoir President & CEO Le Nez du Café
Hoyoung Kang CEO Pont Coffee
Ilyong Lee CEO Connects Coffee
Hyuksoo Kwon Barista Toseong Village
Brewing Grinder Comparison
Joonki Hong Manager Monthly Coffee
Euiseong Kim Team Leader Bean Brothers Consulting Division
Euiseong Kim Team Leader Bean Brothers Consulting Division
A program where global producers and coffee experts shared insights on the future of sustainable coffee. In collaboration with IWCA, Gems of Araku, and Falcon Coffees, participants joined cupping sessions and business talks directly with producers.
Period Nov.21(Fri)~22(Sat) 10:30 – 18:00
Venue Conference Roon 317, Coex, Seoul
Official Language English, Korean(ENG & KOR consecutive interpretation available)
Partner
Co-host
In the SCA One Day Coffee Explorer, participants explored coffee fundamentals, sensory skills, and roasting & brewing practices, led by certified AST trainers. The ‘Q Gathering’ session featured experts sharing updates on the revised Q Grader Program.
Period Nov.21(Fri) - 22(Sat) 10:00 -18:00, 11:00 - 13:00
Venue
Subject
Session 1
10:00-12:00
Session 2
13:00-15:00
Session 3
16:00-18:00
Conference Room 307, Coex, Seoul
SCA One Day Coffee Explorer, SCA Q Gathering Program
Theme Introduction to Coffee X Barista Skills
Trainer ①Lee Su-min X ②Yoon Yeo-wan
Theme Green Coffee X Sensory Skills
Trainer ③Cho Yun-ju X ④Lee Kyung-yoon
Theme Roasting X Brewing
Trainer ⑤Kim Jung-jin X ⑥Park Hwa-byeong
11:00-13:00
Theme Q-Gathering
Education Manager ⑦Nam Ga-ram
Participants met world champion baristas and learned from their competition experiences. The session featured exclusive insights and live demonstrations from the winners of KNBC, WBrC, and WCiGS 2025. Three world champions shared their journeys and challenges, presenting their award-winning signature beverages live on stage.
Period Nov.20(Thu) 10:30 – 13:30 Nov.20(Thu) 14:30 – 17:30 Nov.21(Fri) 14:30 – 17:30
Speaker ①Misun Lim ②George Jinyang Peng ③Georgius Audrey Teja
Venue Conferebce Room 308, Coex, Seoul
Official Language English, Korean(ENG & KOR consecutive interpretation available)
A competition where university students proposed creative ideas for a sustainable coffee future. Finalists presented their concepts before industry experts and competed for the Coffee MICE Idea Award 2025.
Period Nov.20(Thu) 13:00 -18:00
Venue Conference Room 307, Coex, Seoul
Topic 2025 Coffee-based MICE Event Planning Idea Contest for University Students
Judges
Cho Won-jinCoffee Columnist
Kim Dong-il Korea Tourism Organization (KTO) Audit Cooperation Officer
Awards & Results
『Korea Specialty Coffee Guide』,
Specialty Coffee: From San Francisco to Seongsu』,
Baristas, Roasting Stories』, 『The Practical Coffee Book』
1992–Present: Joined Korea Tourism Organization (KTO) Former Director of KTO Paris Office, Executive Director of Hallyu Content Team Executive Vice President of Tourism Industry Division Master’s Degree in International Tourism, Hanyang University
Ullim Blind Coffee of Sea
Mention
A talk with Byungki Kim and Geunha Park, CEOs of Fritz Coffee Company, who shared how the brand grew from a small roastery into one of Korea’s most beloved coffee companies through craftsmanship and design.
Period Nov.22(Sat) 13:30 -16:00
Venue Conference Room 318, Coex, Seoul
Speaker Geunha Park, Byungki Kim CEO
This special session, held during the Plenary Session, blended taste with networking. Participants enjoyed Bean Brothers’ specialty coffee with traditional Korean desserts like Gaeseong Juak and Yakgwa, experiencing the harmony between modern coffee culture and Korean tradition. The relaxed atmosphere provided new inspiration and valuable networking opportunities.
Sponsor
We provided a Seoul city tour for international speakers, VIPs, and overseas participants of the Plenary Session. The tour was designed to help international visitors explore the city with ease and enjoyment, featuring hands-on experiences with traditional Korean food and cafe culture, as well as the stunning night views of Seoul.
Venue Korea House & Seoul Sky Supported by Korea Tourism Organization (KTO)
The moment the entire city turned into a coffee festival, Seoul Coffee Festival !
Title The 10th Seoul Coffee Festival Period Nov 7 (Fri) – Nov 22 (Sat), 16 Days Venue Starfield COEX Mall Library and Cafes Around
A world of art and inspiration expanding from coffee.
Coffee Library, Mini Coffee Art Gallery
As the entire city transformed into a coffee festival, Seoul Coffee Festival filled Starfield Library and various locations across Seoul with coffee, art, and creative content. Celebrating its 10th anniversary, the festival successfully concluded its journey, solidifying its position as a global event that celebrates diverse coffee cultures. The theme ‘Coffee-verse’—a blend of ‘Coffee’ and ‘Universe’—symbolized the infinite expansion and possibilities of coffee. Moving beyond a single cup, the festival presented a coffee universe where culture, art, and stories converged, offering participants a truly expanded coffee experience.
A universe of knowledge and conversations brewed by coffee.
Coffee Talk
A living world of coffee culture woven into everyday life.
Seoul Coffee Spot, 'Thank you, Coffee' with Cafe Show ESG
Library in Stareld Coex mall B1 floor
A Global Coffee Culture Event, Seoul Coffee Festival!
The Seoul Coffee Festival’s Coffee Library, Mini Coffee Art Gallery, and Coffee Talk went beyond the exhibition halls, coming closer to the public at Starfield COEX Mall’s Starfield Library. Participants experienced a variety of coffee cultures and activities at Starfield Library in COEX.
This year, the Coffee Library explored the theme ‘Coffee-verse,’ presenting the infinite possibilities and expansion of coffee through various perspectives. Through the works and writings of featured artists, participants experienced how coffee transcends being a simple beverage to become a medium that connects culture, art, and emotion.
Period Nov. 7(Fri) ~ Nov. 22(Sat), 16days
Venue Starfield Library in Starfield Coex Mall B1 Floor
Subject Coffee-verse
Yeseul Kim
Books [Seoul Prism], [Tokyo Nomadism], [COFFEE LOG LIFE]
Jaebeom Shim
Books [Cafe Masil], [Tokyo Coffee], [Kyoto Coffee]
Yongmin Cho
CEO of YM COFFEE
PROJECT
Book [Brewing Class]
Wonjin Cho
Books [Nineteen Baristas Roasting Their Stories], [The Practical Coffee Book]
Cacol
Books [CaCol’s Urban Sketching Travel], [Urban Sketch by Cacol: Beginning]
An illustrator who drinks, draws, and wanders through the city. She captures the scent and warmth of cafes in watercolor, recording the everyday life and emotions of Seoul within [Seoul Prism].
A columnist who records the city and people’s stories through coffee. As a barista and columnist, he has deeply explored the flow of coffee culture. He shares a way of seeing the world – one that drinks and journeys through life, cup by cup.
A brewing artisan who exploes the profound depth of every cup. With a delicate sense, the crafts the true essence of coffee, Sharing heartfelt moments through every cup with ‘YM Coffee Project’.
A passionate coffee columnist who explores the meaning of coffee in everyday life. Seeing the world through its aroma and sharing its warmth in words.
An illustrator capturing cafe’s aromas and people’s stories around the world. Capturing the moment of a cup coffee with a warm gaze, he shares the quiet beauty of travel.
The Mini Coffee Art Gallery, nestled within the space, was a haven where the art and emotions inspired by coffee unfolded. Presented alongside the Coffee Library, it layered visual artistry over the literary inspiration of books. Featuring drawings by artists Cacol and Ye-seul Kim, which depicted scenes of travel, daily life, and cafes, the exhibition offered a special moment where the aroma and colors of coffee bloomed into art in the heart of the city.
Period Nov. 7(Fri) ~ Nov. 22(Sat), 16days
Venue Starfield Library in Starfield Coex Mall B1 Floor
Coffee Talk
Stories and new experiences unfolded within the Coffee-verse. It was a special moment where coffee, books, and art lovers came together to share their worlds and stories. Coffee became more than a simple drink—it transformed into a universe connecting culture, art, and stories. Coffee Talk created special moments where writers and creators revealed their worlds, offering fresh perspectives and inspiration to all who loved coffee.
Period Nov. 19(Wed) ~ Nov. 20(Thu), 2days
Venue Starfield Library in Coex mall B1 floor
Nov. 19 (Wed)
15:00 ~ 15:30
15:30 ~ 16:00
16:00 16:30
Nov. 20 (Thu)
15:00
15:30
[Theme] The Future of Specialty Coffee: The Fifth Wave - Present and Future of the Coffee Industry
Speaker Wonjin Cho Coffee Columnist
[Theme] Drawing the World with Coffee, Connecting People Through It
Speaker Cacol Creator
[Theme] How I Remember a Cafe
Speaker Han Coff Creator
15:30 ~ 16:00
16:00 16:30
[Theme] How Global Coffee Trends are Changing After the Pandemic
Speaker Jaebeom Shim Specialty Coffee Columnist
[Theme] Brew Your Identity : A Moment to Find Myself in the Infinite Coffeeverse
Speaker Yeseul Kim Illustrator
[Theme] One Cup of Coffee, One Piece of Art – The Essence of What Makes Coffee Truly Great
Speaker Yongmin Cho CEO
Each cafe in Seoul holds its own world beyond a single cup—unique menus, creative spaces, and inspiring stories come together to create a constellation of coffee culture across the city. This year, with 20 leading cafes, Seoul Coffee Spot offered the latest coffee trends, new inspirations, and a truly special coffee experience.
Period Nov. 19(Wed) ~ Nov. 22(Sat) Venue Seoul Coffee Spot
To ensure a sustainable future where we can enjoy the coffee we love for years to come, the Seoul Coffee Festival introduced various ESG practices. Many attendees eagerly participated in these ESG initiatives alongside Cafe Show Seoul.
This year, Cafe Show Seoul once again provided coffee lovers with an opportunity to fully immerse themselves in global coffee culture within the heart of the city. By hosting accessible programs at the Starfield Library, the festival invited citizens to participate freely, delivering an enriched cultural experience to the local community.
By utilizing eco-friendly paper materials instead of plastic structures, the festival significantly reduced the environmental footprint of the entire exhibition. Visitors enjoyed a lighter and more sustainable exhibition experience, naturally joining the meaningful movement to create a sustainable coffee culture. Moving forward, Cafe Show Seoul will continue to expand this model of practical and sustainable exhibition design.
To revitalize the local tourism industry, the festival operated the Seoul Coffee Spot program, featuring 20 unique cafes across the city. This initiative successfully introduced the distinct atmosphere and local culture of each cafe to a wider audience, encouraging visitors to explore various neighborhoods and enjoy fresh, new experiences.
The Korea Coffee Championship (KCC) is a national competition to select representatives for the World Coffee Championship (WCC), a global stage showcasing the excellence and creativity of specialty coffee. Among the six categories, the Korea National Barista Championship (KNBC) and the Korea Brewers Cup Championship (KBrC) were held concurrently at Cafe Show Seoul.
Period Nov. 19 (Wed) – 22 (Sat)
Venue KCC Stage, Hall D (3rd Floor), COEX
Host EXPORUM
Organizer SCA Korea
Korea
A competition that comprehensively evaluates skill and creativity. Each competitor serves 12 beverages within 15 minutes, showcasing their presentation, extraction techniques, and service skills.
Preliminary Nov. 19 (Wed)
Final Nov. 22 (Sat)
Korea
As a platform for engaging with the public through brewed coffee, each competitor prepared and served three beverages within a 10-minute timeframe, providing detailed explanations of the coffee’s origin, brewing methods, and flavor profiles.
Preliminary Nov. 20 (Thu)
Semifinal Nov. 21 (Fri)
Final Nov. 22 (Sat)
The Korea Coffee League (KCL), Korea’s first barista competition, consists of six events dedicated to discovering future industry leaders. Under the slogan “NEW WAVE, NEW WE,” KCL 2025 provided a unique growth experience, highlighted by the debut of the Korea Team Cupping Championship (KTCC)
Time Nov. 19 (Wed) – 22 (Sat)
Venue KCL Stage, Hall C (3rd Floor), COEX
Host MONTHLY COFFEE
Organizer Korea Coffee League Organizing Committee
Maximizing the presence of Cafe Show Seoul by utilizing key media channels across the city.
Maximizing the presence of Cafe Show Seoul by utilizing key media channels across the city.
Maximizing the presence of Cafe Show Seoul by utilizing key media channels across the city.
Collaborations
Naver Collaborations
Content production and joint promotions with various domestic and international magazines
Monthly magazine regular
content exposure
YouTube ‘CODITOR’ content production
Joint SNS content posting
Partnership / Media Advertising
Homepage
Partnership / Media Advertising
Promotion partnerships with power channels and content collaborations
Promotion within the Standart community
Joint SNS content posting
Homepage banner exposure
Monthly magazine regular content exposure
Joint SNS content posting
Media Exposure Promotion
Promotion partnerships with power channels and content exposure
Ads within the Hyundai Department Store app Hyundai Department Store Pangyo KakaoTalk channel message delivery (170k) Kiosk exposure at Hyundai Department Store Pangyo
Kakao Channel
KakaoTalk Plus Friends 25K / KakaoTalk message delivery
Cafe Show news updates
Feed-style message delivery
