Gibraltar Travel Guide 2025

GIBRALTAR

GIBRALTAR

Nestled next-door to Spain and forming the sensational southernmost tip of Iberia, Gibraltar might be a modestly sized oversees British territory, but it packs a hefty cultural punch of tranquillity and historical elegance of its own

WRITER:

ED

BUDDS | PROJECT MANAGER: JOSEPH PERFITT

With 300 delicious days of sunshine a year, decadently diverse natural landscapes, and a vast array of shopping, sports, dining, and entertainment options, Gibraltar harbours unlimited possibilities waiting to be discovered.

Protruding into the skies above, the Rock of Gibraltar is a towering mighty monolithic limestone mountain that dominates the skyline and beckons travellers towards its resplendent headland.

Surrounded on three sides by the open ocean, Gibraltar

is perfectly situated for a wealth of water-based activities. From sailing and windsurfing to more leisurely paced yacht charters in the bay’s sparkling waters, there’s an aquatic adventure on offer for everyone.

A match made in heaven for intrepid adventure seekers, Gibraltar is a hidden gem for divers, offering crystal-clear seas, diverse marine life, and a spellbinding collection of shipwrecks and artificial reefs.

Gibraltar’s unique geography at the gateway of the Mediterranean means divers can also encounter a mix of Atlantic and Mediterranean marine life. Expect to gaze upon octopuses, moray eels, cuttlefish, groupers, and an abundance of dolphins out in the bay.

Gibraltar’s warm waters are home to a rich history that bursts into life beneath the surface, including sunken military ships, cargo vessels, and even World War II (WWII) wrecks.

The Gibraltar Nature Reserve, particularly its Upper Rock area, is renowned for its unique trails that meander through the stunning scenery. These combine natural beauty with some sites of fascinating historic interest, with notable trails including the Mediterranean Steps, Inglis Way, Royal Anglian Way, and Douglas Path.

Elsewhere, as the perfect location for a romantic getaway, follow in the footsteps of John Lennon and Yoko Ono, as well as Sir Sean Connery, and get married on the Rock of Gibraltar.

Today, hundreds of couples travel to Gibraltar to exchange vows for marriages and civil partnerships, with visitors able to choose from a variety of locations for the ceremony.

Whatever your reason for visiting, Gibraltar specialises in delivering unrivalled memories to last a lifetime.

GIBRALTAR TOURIST BOARD Industry Insights

Outlook Travel (OT): Since we last spoke in 2024, what has the Gibraltar Tourist Board been up to?

The Hon. Christian Santos GMD MP, Minister for Equality, Employment, Culture, and Tourism (CS): A great deal has happened since we last spoke. Building on the momentum of our ‘Where the Med Begins’ campaign, we have expanded our outreach within Europe and strengthened our partnerships with key airlines and cruise operators.

We have also launched an enhanced version of our official website, improved accessibility, and invested in more immersive video content.

Meanwhile, on the ground, we’ve worked hard to elevate visitor infrastructure, including upgrades at the Upper Rock Nature Reserve and enhancements to key visitor centres, ensuring that Gibraltar remains a premium destination to visit and enjoy.

OT: What is your organisation’s most recent set of goals, and have you decided on any new targets?

CS: Our current goals remain firmly rooted in sustainable growth, improved visitor experience, and market diversification.

For 2025/26, we have set new targets to increase overnight stays, extend our average length of stay, and attract a broader demographic, including younger audiences and adventure travellers.

Prepare

yourself for an unforgettable travel experience as we catch up with the Gibraltar Tourist Board, where The Hon. Christian Santos GMD MP, Minister for Equality, Employment, Culture, and Tourism, updates us on what has been happening over the last year

We are also aiming to enhance Gibraltar’s reputation as a sustainable destination by integrating more eco-conscious practices across our tourism offering.

OT: How have you continued to evolve your promotional strategy and market Gibraltar as a destination?

CS: One of our biggest changes has been creating a greater focus on storytelling through user-generated content on social media.

We are working with creators who can authentically share Gibraltar’s unique identity, using platforms like Instagram, TikTok, and YouTube to reach younger audiences.

Our campaign assets are now being tailored for mobile-first consumption, and we have invested in analytics to better understand travel behaviours and adjust our strategies accordingly.

OT: Can you tell us about any major new projects currently underway that are set to elevate Gibraltar’s tourism offering?

CS: We are especially excited about the comprehensive refurbishment of the Moorish Castle Complex and the WWll tunnels. These are two of Gibraltar’s most iconic heritage sites, and both are being developed into truly world-class visitor experiences.

The Moorish Castle Complex will soon feature improved interpretation, lighting, and accessibility that does justice to its rich legacy.

Meanwhile, the WWII tunnels, which are a vast network with incredible historical significance, are being enhanced with new multimedia elements and guided experiences that bring history to life in a powerful, immersive way.

Together, these projects reinforce Gibraltar’s unique position as a small destination with an extraordinary story.

OT: Competing with so many other European destinations, what differentiates Gibraltar as a mustvisit location?

CS: Gibraltar’s charm lies in its contrasts. Where else can you explore prehistoric caves, walk through WWII tunnels, meet free-roaming macaques, and enjoy Mediterranean tapas in a British pub, all in one day?

We are a cultural crossroads with stunning natural beauty, compact enough to explore easily but rich enough to keep surprising you. Gibraltar is a safe, multilingual, and welcoming destination with an authenticity that’s increasingly rare.

OT: What advice would you give to travellers visiting the island for the first time?

CS: Come with comfortable walking shoes and a spirit of discovery. The Rock of Gibraltar is best experienced on foot – from the Gibraltar Skywalk and Mediterranean Steps to Main Street’s bustling shops and restaurants.

Also, try to speak to locals as you’ll find Gibraltarians incredibly friendly and full of recommendations.

OT: What new trends are transforming the tourism industry in Gibraltar, and how are you utilising them?

CS: Digital transformation is a major trend, and we are integrating technology to make tourism smoother and smarter.

We’ve also noticed a shift towards

“More than anything, I’m proud of how we have fostered pride in Gibraltar, not just as a tourist destination, but as a vibrant, welcoming, and multifaceted home”

– The Hon. Christian Santos GMD MP, Minister for Equality, Employment, Culture, and Tourism, Gibraltar Tourist Board

multigenerational travel, so we are developing experiences that cater to families, including everyone from toddlers to grandparents.

OT: What fresh challenges does Gibraltar’s tourism industry anticipate moving forwards, and how will you react in a positive and preventative way?

CS: Like much of Europe, we face the dual challenge of over-tourism in peak months alongside climaterelated concerns. Our strategy is to spread visitor numbers across the year through off-season events and to continue investing in sustainable infrastructure.

We are also working closely with cruise operators to better

manage passenger flow and local stakeholders to ensure tourism growth benefits the community whilst respecting our environment.

Moving forward, flexibility, foresight, and dialogue will be key.

OT: What are you most proud of in relation to the tourist board and the legacy it has created so far?

CS: I am incredibly proud of how the Gibraltar Tourist Board has continued to evolve whilst staying true to our identity.

The success of our rebrand, the resilience shown since the COVID-19 pandemic, and our ever-growing visitor numbers are a testament to the dedication of our teams.

More than anything, I’m proud of how we have fostered pride in Gibraltar, not just as a tourist destination, but as a vibrant, welcoming, and multifaceted home. Our legacy is one of storytelling, stewardship, and sincere hospitality.

Tel: +350 200 42509 marketing@gibraltar.gov.gi www.visitgibraltar.gi

SOMETHING’S COMING

A NEW CHAPTER IN GIBRALTAR’S STORY

The wait is almost over...

MORE THAN 1,300 YEARS OF GIBRALTARIAN HISTORY AWAIT YOU,

TOLD THROUGH THE THREE EMPIRES THAT ONCE RULED ITS LANDS

From the revamped Moorish Castle to the thrilling Gibraltar Dungeons, and soon the Land of Empires in the Northern Defences, Fortress A ractions is bringing Gibraltar’s history to life like never before.

COMING SOON

RECOMMENDS

Eat:

FOR A CULINARY JOURNEY WITH A VIEW...

The Rock Hotel is sure to tantalise your taste buds with the finest flavours of the region. The hotel’s passionate chefs are inspired by Gibraltar’s rich heritage, weaving a tapestry of tastes that combine the best of Moroccan, Spanish, and British traditions. Modern culinary techniques elevate these exquisite dishes to a new level, resulting in marvellous creations that are both visually stunning and undeniably delicious, all whilst gazing out at breathtaking views of Gibraltar.

FOR AUTHENTIC TAPAS...

Nestled along the picturesque Chatham Counterguard, La Tapilla Sixtina stands out as an unmissable destination for food enthusiasts and travellers alike.

This charming restaurant captures the spirit of nearby Spain with its extensive menu featuring an impressive selection of small plates, or ‘‘tapas’, allowing guests to savour a variety of flavours from patatas bravas to succulent gambas al ajillo in one sitting.

Do:

FOR

IMMERSIVE HISTORICAL EXPERIENCES...

Fortress Attractions creates extraordinary and unforgettable visitor experiences that celebrate and highlight the incredible history, culture, and spirit of adventure that has defined Gibraltar through the ages and continues to do so today.

Gibraltar hosts a diverse range of historical fortresses, including the medieval Moorish Castle Complex with its Tower of Homage and extensive British fortifications like the North Front defences, Line Wall, and South Bastion.

Through intricately detailed and immersive storytelling, twinned with innovative design, the company brings Gibraltar’s vibrant heritage to life, offering something unique for every guest.

Dedicated to enhancing visitor engagement, fostering education, and delivering unforgettable moments for all ages and demographics, Fortress Attractions specialises in curating magical memories.

A milestone moment for the company was signalled last year when it was awarded a 20-year contract for the development and management of leisure activities at the Northern Defences. This followed a meticulous Expression of Interest process which began in 2013.

As a result of this project, Fortress Attractions is investing £4 million to create the ultimate visitor attraction featuring heritage tours, zip-lines, climbing, archery, and play areas.

With public access remaining a priority, amenities such as picnic tables and calisthenics equipment will also be available on site for free.

By combining exceptional service with a resolute commitment to sustainability and community development, the company strives to leave a lasting impression on everyone who steps through its doors. Join Fortress Attractions now in exploring the stories of the past whilst building memories for the future.

Sleep:

FOR PREMIUM AMENITIES IN THE HEART OF GIBRALTAR...

The Eliott Hotel can be found right beside Main Street, and its central location is conveniently located within striking distance of most major tourist hotspots. Meanwhile, the veranda bar and terrace set the stage for relaxation, offering the perfect ambiance to unwind over refreshing beverages on the charming streets.

HOME TO HISTORY, CULTURE, AND WORLD-CLASS STORYTELLING

The Gibraltar National Museum is a place of discovery, intrigue, and heritage. Showcasing all aspects of Gibraltar’s rich history, the museum is a proud hub of educational activities and research.

Entry for adults is £15, whilst children under 12 are £7.50, and infants under five and Gibraltar ID card holders can enter for free.

Every ticket includes access to all galleries, 14th-century Moorish baths, archaeological garden excavations, special exhibitions, a bookshop, a giftshop, and the natural history museum.

Don’t miss out on your opportunity to experience Gibraltar’s unique culture.

YOU WOULD LIKE A STUDENT EXPERIENCE LIKE THIS:

In Focus

ALAMEDA WILDLIFE CONSERVATION PARK

Nestled within the beautiful Gibraltar Botanic Gardens, the Alameda Wildlife Conservation Park is home to a vast collection of both exotic and native species and is the only registered wildlife sanctuary in Gibraltar

THE PARK CARES for exotic animals confiscated by the authorities such as the Cotton-top tamarin, on loan from international zoos, to raise awareness of important endangered species through conservation education.

Providing the best possible care for all animals, each carefully curated exhibit takes into account the natural habitat of its resident species, simultaneously enhancing their lives and immersing the visitor into the natural worlds of mesmerising species such as the Burmese python, African grey parrot, and Indian peafowl.

The wildlife park began in 1994 as a collection of parrots, land tortoises, and monkeys all confiscated from illegal traders who were passing through Gibraltar.

Although the main purpose of the conservation initiative was to house confiscated animals, it became apparent that it could also be opened to the public to make people aware not only about illegal animal trade but also teach and enlighten about local wildlife conservation.

In 2013, after securing generous funding from the Parasol Foundation and His Majesty’s Government of Gibraltar, the park re-opened to the public after extensive renovation works to create immersive, natural rock habitats and exhibits for its animal inhabitants.

Today, through education, this incredible facility seeks to inspire people, young and old, to care about the natural world and instil a lifelong passion for conservation.

Landmark Attractions

WWII Tunnels

During WWII, Gibraltar became a crucial Allied stronghold. Beneath its surface, an extensive network of tunnels were carved into the limestone, creating a hidden underground city.

These fascinating tunnels stored essential resources, maintained military equipment, and housed a garrison of soldiers in readiness for a prolonged siege.

This incredible underground world also provided a strategic advantage, allowing for surveillance of enemy movements in the Strait of Gibraltar and beyond.

Ocean Village and Marina Bay

Located at the picturesque gateway to the Mediterranean, Ocean Village and Marina Bay offer a sheltered base for yachts and other vessels alongside a selection of international restaurants and bars within this luxurious waterfront resort.

More than just traditional marinas, here you will find casinos, gyms, markets, and a wonderful selection of nightlife and other activities to indulge in throughout your stay.

Gibraltar Botanic Gardens

These spectacular gardens were first opened to the public back in 1816 and there are numerous commemorative busts and cannons dating back to the 19th century on display within.

For most visitors, however, the jaw-dropping beauty of the plants, flowers, and trees are what make the Gibraltar Botanic Gardens such a magical sanctuary, hosting a comprehensive combination of native and imported species.

Getting There and Around

DIRECT SCHEDULED AIR services to Gibraltar are offered from various UK locations including London, Bristol, Birmingham, and Manchester.

Flights arrive at Gibraltar International Airport (GIB), where visitors can safely cross the runway on a direct pathway into the nearby city centre.

Gibraltar is also easily accessible via mainland Spain as it adjoins the southern coast of the nation at the western end of the Mediterranean.

However, in order to be allowed through the border into Gibraltar you will be required to display a valid passport.

The land frontier is open 24 hours a day, seven days a week, and there are no limitations placed on the number of frontier crossings you can make as well as there being no charge to enter Gibraltar.

By sea, Gibraltar boasts a prime location at the southern tip of Europe, guarding the gateway to the Mediterranean, and is therefore an ideal port of call for cruise ships and yachts.

Once ashore, local taxi and bus services operate regularly but it’s equally as easy to get around on foot due to the location’s modest size.

Finally, for travellers with extra time to explore the surrounding regions besides Gibraltar, it is possible to interrail through neighbouring France and Spain.

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