
2025-2026 Guide 2025-2026Guide



2025-2026 Guide 2025-2026Guide
OTF is the official NFL Wives Association, comprised solely of the wives and significant others of active and retired NFL players. As a 501(c)(3) organization, OTF is committed to fostering and developing sisterhood while serving NFL communities through philanthropic efforts.
Off the Field NFL Wives Association (“OTF”) began as an act of service and has grown to a powerful community of game changers.The inaugural Players' Wives Fashion Show Brunch &Tea, benefiting Habitat for Humanity, was born in 2002 in the heart of New Orleans during Super Bowl XXXVI.The fashion designer who hosted the event was Max Nugus, who was a couture designer to celebrity wives across the United States. Most of the wives has a closet full of his designs so they modeled from their personal wardrobe. Over two decades later, what started as an humble fashion show is now a marquee event during the Super Bowl, and a catalyst for impact across 32 NFL cities.
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For over 20 years, we have empowered women, served our communities, and worked to improve the lives of NFL families. From honoring the leadership qualities of women in Super Bowl host cities who have made remarkable strides to improve the lives of women and children through the presentation ofThe OffThe Field Woman of Impact Award and The Danielle Beverly Courage Award, to our national Swim Campaign and support of women and girls in sports, OTF continues to use its influence to empower women and create positive change.
Our NFL experiences as wives and significant others are incredibly diverse and impactful, ranging from the excitement of game days to the challenges of supporting a partner in a demanding career. Our biggest contribution has been facilitating connections among NFL wives to create a supportive community where experiences, challenges, and joys are shared.
Mission (Purpose): Off The Field, the official NFL Wives Association for Wives and significant others, is committed to fostering and developing sisterhood and serving the NFL communities through philanthropic efforts.
Vision (Promise): Empowering connections, igniting compassion, and inspiring change Off The Field envisions a vibrant community where every NFL wife and significant other thrives in a sisterhood dedicated to uplifting lives and leaving a lasting impact on NFL communities through unwavering philanthropic endeavors.
Theory of Change: OTF aspires to be the driving force behind transformative change in NFL communities. We envision a future where our commitment to fostering sisterhood becomes a catalyst for positive impact. By uniting wives and significant others, we aim to create a ripple effect of empowerment, inspiring our members and the broader NFL communities. Through strategic philanthropy, we envision a network of thriving, resilient communities embodying the lasting change we collectively strive to achieve.
Values (Operating Principle): The Rule OTF Lives By: We Are OTF! The Official NFL Wives Association
– Connecting communities, families, and football!
THANK YOU TO OUR 2024-2025 STRATEGIC PARTNERS!
Becoming a strategic partner with Off The Field NFL Wives Association means aligning your brand with a legacy of philanthropy, empowerment, and national impact. For over two decades, OTF has used its platform to uplift communities, celebrate women in leadership, and create meaningful change across 31 NFL cities.
As a strategic partner, your organization will:
Support programs that promote youth development, water safety, mental wellness, women in sports, and career readiness through internships and externships.
Help OTF continue to fuel a movement that champions equity, opportunity, and wellness for families nationwide.
Show your company ’ s commitment to community investment, diversity, and impact-driven engagement.
Be recognized as a forward-thinking brand that believes in the power of women, family, and legacye.
Gain exposure to a highly engaged network of NFL families, influencers, and leaders.
Be featured through OTF’s social platforms, media coverage, and national events like the Super Bowl Charity Fashion Show and the OTF Golf Classic.
Participate in branded activations, VIP experiences, and customized content integration.
Engage directly with NFL wives, retired and active players, and industry stakeholders.
Attend high-profile events where corporate partners, celebrities, and philanthropic leaders come together.
Strategic partnership is more than sponsorship it’s a chance to join a movement. Let’s build something meaningful together that goes far beyond the event.
mediachannels
The Digital Connection is a signature virtual initiative designed to strengthen the bond between Off The Field (OTF) members while offering relevant, enriching, and exclusive content from experts across various industries. As a member-led organization that champions community, wellness, and empowerment, OTF created the Digital Connection to provide a consistent space for growth, networking, and opportunity from the comfort of our members’ homes.
These sessions are designed to inspire, educate, and support the unique lifestyle and needs of NFL wives and partners by connecting them with speakers who offer not only information but access. Whether it’s learning how to elevate your brand, manage your household finances, navigate life after football, or launch a nonprofit or business, Digital Connections serve as a bridge to opportunity. Each session delivers a curated experience that includes expert presentations, member networking, and exclusive perks that align with OTF’s mission of sisterhood, support, and personal development.
Meeting Schedule: Occurs last Tuesday of the month at 7:00 pm EST Held via Zoom.
$2,500
Official Apparel Partner – branded attire for members, models, and volunteers
Official Shoe Partner – footwear provider for fashion shows, activations, and travel
Official Beauty & Glam Partner – hair, makeup, and skincare brand for fashion show talent and members
Official Jewelry Partner – accessorizing fashion show looks or gifting honorees
Official Print & Design Partner – signage, programs, and step-and-repeat branding
Official Shipping & Logistics Partner – support for merchandise, event supplies, and gifting
OfficialTravel Partner – flight and travel concierge for major events
BUSINESS SERVICES & HOSPITALITY
Official Hotel & Hospitality Partner – room blocks, welcome gifts, branded lounges
OfficialTransportation Partner – luxury car service for VIPs and models
Official Catering & Beverage Partner – exclusive F&B at events
OfficialTech & Innovation Partner – livestreaming, event app, digital activations
Official Photography & Videography Partner – all content capture and event reels
OfficialTicketing Partner – managing RSVPs, VIP access, and donations
*Official partnerships require a minimum of $50,000 investment. Exclusive partnerships require a minimum of $100,000 investment.
Official Presenting Partner of the Charity Fashion Show
Official Giving Partner – match donations during major campaigns
Official Wellness & Recovery Partner – align with mental health and self-care initiatives
Official Youth Empowerment Partner – sponsor programs for youth development
Official Wealth & Banking Partner – providing tailored financial tools, education, and resources that support the economic well-being of women and families.
Official Fragrance Partner – gifting suite inclusion or fashion show feature
Official Fitness & Wellness Partner – align with member engagement or influencer campaigns
Official Home & Living Partner – showcase decor at events or provide in-kind auction items
Official Floral Partner – decor, gifting, or member celebration events
Official Wine or Spirits Partner – host branded VIP receptions or signature cocktails
Official Education Partner – sponsor scholarships or career development workshops
Official Media & Content Partner – produce docuseries, campaign reels, or member spotlights
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The annual Off The Field NFL Wives Association Super Bowl Charity Fashion Show is a full-production event featuring the wives and significant others of current and retired NFL players walking the runway as they showcase the latest fashions and raise funds for a local charity.
In New Orleans, 2002, Super Bowl XXXVI marked the inaugural Players Wives Fashion Show event. Since then, the Off The Field NFL Wives Association (OTF) Fashion Show has grown to become a marquee event of Super Bowl Week, a sold-out experience, and a media sensation. The fashion show, now recognized by the National Football League as an officially sanctioned event, continues to be one of the most highly anticipated events during the Super Bowl, attracting women from all walks of life. The Off The Field Players Wives Association, officially chartered in 2006, has not only supported over 50 charities but also donated over $1 million dollars to various organizations. The impact and sisterhood generated from this idea are truly priceless.
Phenomenal women strut the runway for a charitable cause.
Known as a marquee event of Super Bowl week, the Off The Field NFL Wives Association Annual Charity Fashion Show is a must attend event.
Charity Fashion Show Date: Friday, February 6 , 2026
Location: TBD
Time: 1pm-4pm
This event was created to support local and national charities supported by Off The Field. The charity fashion show strives to honor Off The Field's philanthropic mission by creating a unique football-related signature fundraising event to be held in honor of the Super Bowl.
The 2026 charity fashion show will honor and pay tribute to the leadership qualities of women in the San Francisco Bay Area who have made remarkable strides in improving the lives of women and children.
In addition, the 2026 charity fashion show will raise funds to support this year ’ s beneficiaries.
Each year, Off The Field recognizes inspirational members from our organization and impactful community leaders from the Super Bowl Host City, through the presentation of “The Danielle Beverly Courage Award,” “The Off The Field Woman of Impact Award,” and “The Ericka Lassiter Service Award.”
The Danielle Beverly Courage Award – awarded to an individual who personifies an incredible amount of strength and determination. This award is named after Danielle Beverly, a courageous member of Off The Field who battled and beat breast cancer four times.
The Off The Field Woman of Impact Award – awarded to an individual who has shown continued dedication to causes committed to community service and philanthropy.
The Ericka Lassiter Service Award - awarded to an OTF member in recognition of their exceptional dedication and outstanding service to Off The Field, consistently demonstrating commitment to excellence and making significant contributions to our organization.
Off The Field NFL Wives Association will celebrate 25 years of impact with a premier and landmark moment that will fuse fashion, philanthropy, and inclusion. It will showcase the dynamic women that empower the men of the NFL and amplify a message of sisterhood and community. Your company can acquire a significant amount of brand exposure and opportunities to network with the NFL’s elite – influential women in sports, current and retired players, celebrities, agents, media, executives and VIP guests – through sponsorship of an exclusive experience.
We are pleased to offer a variety of partnerships designed to fit each brand or company ’ s marketing objectives and budgets, from customized gifting and strategic product placement to event driven marketing. Multi-year sponsorships are available, as well as, custom sponsorships tailored to fit your brand. All sponsorship packages offer hospitality privileges and packages that will bring fashion, football, philanthropy and women in sports together to offer a unique luxury experience for your company ’ s supporters or guests unlike any other Super Bowl package.
[Limited to 1 Sponsor]
$250,000
Two (2) tickets to Super Bowl LIX
Twenty (20) OTF Fashion Show tickets with premium seating
Company Logo on event volunteer t-shirts
Company Photo with NFL Celebrity at Fashion Show
Recognition during the event
Exclusive experiential segment with Fashion Show models
Logo Inclusion on Step & Repeat
2026 premier product placement
Brand recognition and logo inclusion on all printed materials, Off The Field distributions, media, social media and OTF website
Full page inclusion in OTF 2026 Super Bowl Collectors Book (inside cover ad)
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Signature OTF Game Ball
Selection of Woman of Impact Award Recipient
[Limited to 2 Sponsors]
$100,000
Touchdown Sponsor
$50,000
Ten (10) OTF Fashion Show tickets with premium seating
Logo Inclusion on Step & Repeat
2026 premier product placement
Brand recognition and logo inclusion on all printed materials, OTF distributions, media, social media and OTF website
Full page inclusion in OTF 2026 Super Bowl Collectors Book
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Company Photo with NFL Celebrity at Fashion Show
Signature OTF Game Ball
Presenter of the Danielle Beverly Courage Award and/or Ericka Lassiter Service Award
Six (6) OTF Fashion Show tickets with premium seating
2026 limited product placement
Brand recognition and logo inclusion on all printed materials, OTF distributions, social media and OTF website
Half page inclusion in OTF 2026 Super Bowl Collectors Book
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Field Goal Sponsor
$25,000
First Down Sponsor
$10,000
Full Page Ad in OTF 2026 Super Bowl Collectors Book
$2,500
Four (4) OTF Fashion Show tickets with premium seating
Logo inclusion on OTF website
Quarter page inclusion in OTF 2026 Super Bowl Collectors Book
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Two (2) OTF Fashion Show tickets
Logo inclusion on OTF website
Logo inclusion on “Thank You” page of OTF 2026 Super Bowl Collectors Book
Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Ad placement in the OTF 2026 Super Bowl Collectors Book will allow companies to bring exposure to their product or brand. The OTF Super Bowl Collectors Book will be available both in print and digital formats
One (1) OTF Fashion Show ticket
Vendor Activation Opportunities
Sold Out Fashion Show Events 21 24
Over $1 million dollars raised $1,250,000
#of total attendees over 10,000 24 Super Bowl Host cities
Years of energetic & lavish runway shows
685,500,000+ people reached through media
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65 Amazing Women honored Charitable Benefactors
Empowering and uplifting the women behind the game
The Off The Field Member Conference is an inspiring weekend dedicated to personal growth, leadership, sisterhood, and service. Hosted annually in various cities across the U.S., this unforgettable experience brings together NFL wives and significant others to share stories, build community, and drive impact.
Title Sponsor [Limited to 1 Sponsor]
$25,000
Platinum Sponsor [Limited to 2 Sponsors]
$15,000
Gold Sponsor
$10,000
Silver Sponsor
$7,500
Logo placement on the conference center stage signage, official website, social media, and printed materials
Live or pre-recorded message during luncheon
Award presentation
Full page ad in program booklet
One (1) vendor table
One (1) VIP luncheon table
Gift bag inclusion
Acknowledgement at organized conference sessions
Logo placement on the official website, conference center stage and printed materials
Half page ad in conference program
One (1) VIP luncheon table
One (1) vendor table
Gift bag inclusion
Acknowledgement at organized conference sessions
Logo placement on printed material and conference stage signage
Quarter page ad in conference program
Gift bag inclusion
Acknowledgement at organized conference sessions
Five (5) VIP seats at luncheon
Logo placement on printed material and conference stage signage
Recognition in conference program
Two (2) VIP seats at luncheon
Gift bag inclusion
Acknowledgement at organized conference sessions
Luncheon Sponsor
$5,000
Panelist Sponsor
$3,000
Award Sponsor
$2,500
Members - Free
- $750
Logo placement on printed material and digital media
Company Rep photo with attendees
Company Rep (60 min) Presentation
Gift bag inclusion
Two (2) VIP seats at luncheon
Logo placement on printed materials and digital media
Company Rep photo with panelists
Company Rep (30 min) presentation
One (1) VIP seats at luncheon
Gift bag inclusion
Community Achievement of the Year Award
Branding on the award graphics package
Recognition within the conference program
One (1) VIP seat at luncheon
Luxury item gift bag inclusion
One (1) seat at conference luncheon
*A minimum of 150 inserts per sponsor
A
total of 30 apters in progress...
60 minute education session and lunch focused on business development practices or trending topic
Email to all event attendees
Sponsorship includes lunch for all attendees
One additional conference badge
Logo recognition online and onsite
Average session attendance- 75-100 attendees
ONE SESSION $15,000
Includes:
GolfExperience-
One(1)Foursome(4playerspotsinthetournament)
Greenfees,cartfees,andaccesstopracticefacilities
Complimentarymeals:breakfast,lunch,orawardsreception
BrandVisibility-
Companylogoon:
Oneteesign(HoleSponsorship)
Eventwebsiteandsocialmediashout-outs
Digitaleventprogramandsignage
Opportunitytoprovidebrandedgiveawaysoritemsforplayergiftbags
Verbalrecognitionduringwelcomeremarksorawardsreception
EngagementOpportunities-
NetworkingaccesswithNFLwives,players,celebrities,andsponsors
Invitationtopost-tournamentreceptionorVIPlounge
Opportunitytoincludeabrandedactivationoron-sitebooth(ifspaceallows)
Impact&Recognition-
RecognitionasasupporterofOTF’smissionandcharitableinitiatives
Inclusioninpost-eventcommunicationsorpressrelease
Taxacknowledgmentletterforthecharitableportionofthesponsorship
$5,000
5 minutes to address the group
Logo recognition for event across all digital marketing
Custom event activations
CLOSINGEVENT
5 minutes to address the group
Logo recognition for event across all digital marketing
Custom event activations
$2,500
WELCOMEGIFT
Giftswillbehigh-end(rangingfrom$200-$300perattendee)andfeature yourcompanylogoalongsidetheOTFlogo
Logorecognitionacrossalldigitalmarketingandonattendeegifts OTFtopurchasegifts
GOLF COACH
SponsorGolfCoachforattendees
Highlyexperiencedgolfperformancecoachworkingwithelitegolfers. Eliminateswingcompensationsandreducepainduringandafterswinging theclub.
$20,000
$10,000
PreRoundWarmups
DrivingRangeTrainingSessions Logorecognitiononlineandonsite
Co-branded, provided by OTF
BRANDED TEES, BALLS & TOWELS
Co-branded, provided by OTF
$4,000
$7,000
BRANDED GOLF GLOVES
Co-branded, gloves provided by OTF
BRANDED UMBRELLA $7,500
Co-branded, provided by OTF $8,500
2025:
Supporting, empowering and enc sports is a top priority for Off The safe space for girls of all ages to p game that brought us together is Our goal is to sponsor a youth gir while helping to reduce barriers t way.
INVESTMENT: $5K/ NFL CITY
Opportunities for partnership, in as meals, sports bras, tennis sho products, female hair products,
IMPACT:
5000 children and adults within community
New Orleans, LA (Saints)
Green Bay, WI (Packers)
Miami, FL (Dolphins)
Philadelphia, PA (Eagles)
2026:
Washington DC (Commanders)
New York (Giants + Jets)
Dallas, TX (Cowboys)
Seattle, WA (Seahawks)
Kansas City, MO (Chiefs)
Denver, CO (Broncos)
Las Vegas, NV (Raiders)
Tampa Bay, FL (Buccaneers)
Nashville, TN (Titans)
2027:
Green Bay, WI (Packers)
Detroit, MI (Lions)
Charlotte, NC (Panthers)
San Francisco, CA (49ers)
Phoenix, AZ (Cardinals)
Minneapolis, MN (Vikings)
Houston, TX (Texans)
Cincinnati, OH (Bengals)
Chicago, IL (Bears)
2028:
February 2028: Super Bowl Week Atlanta, GA (Falcons)
July 2028: LA28 Olympic Games
Last stop in Los Angeles, CA (Chargers + Rams)
Jacksonville, FL (Jaguars)
Buffalo, NY (Bills)
Boston, MA (Patriots)
Cleveland, OH (Browns)
Pittsburgh, PA (Steelers)
Baltimore, MD (Ravens)
Drowningisoneoftheleadingcausesofdeathforchildren under14,anddisproportionatelyaffectscommunitiesofcolor.
TheOTFWaterSafetyInitiativeraisesawareness,funds swimminglessons,andpromotesaccesstolife-saving educationacrossNFLcommunities.
Freeswimlessonsforchildreninneed
PartnershipswithYMCAandlocalpools
Watersafetyworkshopsforfamilies
CPRtrainingandemergencypreparedness
Grantopportunitiesforcommunityorganizations
INVESTMENT: 2025–2028
$150,000-$450,000($5-$15k/site)
IMPACT:
5000childrenandadultswithinourNFLcommunity
2024:
Cincinnati, OH (Bengals)
2025:
New Orleans, LA (Saints) Super Bowl
Miami, FL (Dolphins)
Philadelphia PA (Eagles)
2026:
th
May 15 , 2026 – International Water Safety Day
Washington DC (Commanders)
Nashville, TN (Titans)
New York (Giants + Jets)
Dallas, TX (Cowboys)
Seattle, WA (Seahawks)
Kansas City, MO (Chiefs)
Denver, CO (Broncos)
Las Vegas, NV (Raiders)
Tampa Bay, FL (Buccaneers)
2027: Chicago, IL (Bears)
Green Bay, WI (Packers)
Detroit, MI (Lions)
Charlotte, NC (Panthers)
San Francisco, CA (49ers)
Phoenix, AZ (Cardinals)
Minneapolis, MN (Vikings)
Houston, TX (Texans)
2028:
February 2025: Super Bowl Week Atlanta, GA (Falcons)
May 15 , 2028 – International Water Safety Day th
June 2028: USA Swimming Olympic Trials
August 2028: LA28 Olympic Games
Last stop in Los Angeles, CA (Chargers + Rams)
Jacksonville, FL (Jaguars)
Buffalo, NY (Bills)
Boston, MA (Patriots)
Cleveland, OH (Browns)
Pittsburgh, PA (Steelers)
Baltimore, MD (Ravens)
The Off The Field NFL Wives Association has partnered with the NBA wives Association in the American Heart Association to help make sport accessible to all girls. We are launching in nine NFL, WNBA, NBA site locations by 2028 Olympic games to host a basketball clinic and for giveaways to help address any barriers for girls participating in sports.
2025:
Las Vegas, Raiders
INVESTMENT:
$5,000 per site, $160,000 total over the course of three years
IMPACT:
1500 girls in our NBA WNBA and NFL communities
2026–2028:
Remaining nine NBA, WNBA, NFL city site locations
New York City
Los Angeles
Chicago
Phoenix
Atlanta
Dallas
Washington, DC
Minneapolis
Indianapolis
INVESTMENT:
$5,000 per site, $150,000 total over the course of three years
IMPACT:
1000+ girls in our MLB and NFL communities
The Off The Field NFL Wives Association, in collaboration with the American Heart Association, is committed to making softball more accessible for girls across the country. As part of our broader mission to promote health, confidence, and equity in sports, we are launching in three NFL market cities leading up to the 2028 Olympic Games. These activations will include youth softball clinics and equipment giveaways designed to eliminate barriers to participation ensuring that every girl has the opportunity to get in the game and thrive, both on and off the field.
At OTF Cares, we believe that the health and well-being of our families extend far beyond the playing field. Our mission is rooted in supporting the whole health of our current NFL and alumni families husbands, spouses, children, and the communities they continue to inspire and impact. We understand that our stakeholders are diverse, spanning generations from Baby Boomers to Gen Z and Alpha, each with unique needs, talents, and aspirations.
The OTF Cares Initiative is dedicated to fostering a culture of mental wellness, support, growth, and opportunity. By aligning with strong corporate and community partners, we aim to ignite transformational change and foster transparency empowering our families to thrive both on and off the field. Our goal is to create a legacy of wellness that uplifts every generation, recognizing that the strength of our community is rooted in collective resilience and shared purpose.
Our families and stakeholders are committed to using their platforms as catalysts for positive change. By partnering with forward-thinking corporations and community organizations, we aim to lead and incite transformation and transparency demonstrating how sports can serve as a powerful resource for community development. In turn, our communities reciprocate this support, creating a cycle of empowerment and growth.
OTF Cares is committed to developing the future workforce across professional sports and beyond. Our National Internship Program offers engaging, creative, behind-the-scenes experiences that expose talented individuals whether aspiring athletes or future industry leaders to the diverse careers within sports. Through this program, participants gain valuable skills, mentorship, and insights to shape their careers and lives.
Similarly, our Externship Program connects our members’ industry expertise with community business partners, fostering mutually beneficial relationships that promote skill-sharing, mentorship, and community impact. We view these initiatives as vital to strengthening our industry, our communities, and our collective future.
TAKE THE NEXT STEP AND PARTNER WITH OTF
OffTheFieldNFLWivesAssociation Withyoursupport,wecancontinuetoadvocateforandsupportchildren, women&familieswithinourcommunitiesandaroundtheworld.”
@offthefieldnflwives www.offthefieldnflwa.org
Partnerships@offthefieldnflwa.org