25th Annual
CHARITY FASHION SHOW
February 6, 2026
San Francisco
EVENT OVERVIEW The annual Off The Field NFL Wives Association Super Bowl Charity Fashion Show is a full-production event featuring the wives and significant others of current and retired NFL players walking the runway as they showcase the latest fashions and raise funds for a local charity. In New Orleans, 2002, Super Bowl XXXVI marked the inaugural Players Wives Fashion Show event. Since then, the Off The Field NFL Wives z Association (OTF) Fashion Show has grown to become a marquee event of Super Bowl Week, a sold-out experience, and a media sensation. The fashion show, now recognized by the National Football League as an officially sanctioned event, continues to be one of the most highly anticipated events during the Super Bowl, attracting women from all walks of life. The Off The Field Players Wives Association, officially chartered in 2006, has not only supported over 50 charities but also donated over $1 million dollars to various organizations. The impact and sisterhood generated from this idea are truly priceless.
CELEBRATING 25 YEARS OF IMPACT: FASHION, PHILANTHROPY, & INCLUSION Phenomenal women strut the runway for a charitable cause. Known as a marquee event of Super Bowl week, the Off The Field NFL Wives Association Annual Charity Fashion Show is a must attend event.
EVENT INFORMATION
EVENT DETAILS Location:
Time:
Coco Republic 55 Stockton St. San Francisco, CA 12pm-3pm
PURPOSE OF THE CHARITY FASHION SHOW This event was created to support local and national charities supported by Off The Field. The charity fashion show strives to honor Off The Field's philanthropic mission by creating a unique football-related signature fundraising event to be held in honor of the Super Bowl. The 2026 charity fashion show will honor and pay tribute to the leadership qualities of women in the San Francisco Bay Area who have made remarkable strides in improving the lives of women and children. In addition, the 2026 charity fashion show will raise funds to support this year’s beneficiaries.
OFF THE FIELD AWARDS Each year, Off The Field recognizes inspirational members from our organization and impactful community leaders from the Super Bowl Host City, through the presentation of “The Danielle Beverly Courage Award,” “The Off The Field Woman of Impact Award,” and “The Ericka Lassiter Service Award.” The Danielle Beverly Courage Award – awarded to an individual who personifies an incredible amount of strength and determination. This award is named after Danielle Beverly, a courageous member of Off The Field who battled and beat breast cancer four times. The Off The Field Woman of Impact Award – awarded to an individual who has shown continued dedication to causes committed to community service and philanthropy. The Ericka Lassiter Service Award - awarded to an OTF member in recognition of their exceptional dedication and outstanding service to Off The Field, consistently demonstrating commitment to excellence and making significant contributions to our organization.
CORPORATE PARTNERSHIPS Off The Field NFL Wives Association will celebrate 25 years of impact with a premier and landmark moment that will fuse fashion, philanthropy, and inclusion. It will showcase the dynamic women that empower the men of the NFL and amplify a message of sisterhood and community. Your company can acquire a significant amount of brand exposure and opportunities to network with the NFL’s elite – influential women in sports, current and retired players, celebrities, agents, media, executives and VIP guests – through sponsorship of an exclusive experience. We are pleased to offer a variety of partnerships designed to fit each brand or company’s marketing objectives and budgets, from customized gifting and strategic product placement to event driven marketing. Multi-year sponsorships are available, as well as, custom sponsorships tailored to fit your brand. All sponsorship packages offer hospitality privileges and packages that will bring fashion, football, philanthropy and women in sports together to offer a unique luxury experience for your company’s supporters or guests unlike any other Super Bowl package.
CHARITY FASHION SHOW SPONSORSHIP BENEFITS TITLE SPONSOR $250,000
END ZONE SPONSOR $100,000
TOUCHDOWN SPONSOR $50,000
FIELD GOAL SPONSOR $25,000
SUPER BOWL TICKETS
(2)
FASHION SHOW TICKETS
(20)
(10)
(6)
PRODUCT PLACEMENT
Premier
Premier
Limited
All Media
All Media
Digital + Print
Website
Full Page
Full Page
Half Page
Quarter Page
(4)
LOGO INCLUSION
BRAND RECOGNITION
OTF 2026 SUPER BOWL COLLECTORS BOOK AD
SIGNATURE GAME BALL
FIRST DOWN SPONSOR $10,000
(2)
FULL PAGE AD $2,500
(1)
CHARITY FASHION SHOW SPONSORSHIP LEVELS Super Bowl Title Sponsor [Limited to 1 Sponsor]
$250,000
End Zone Sponsor [Limited to 2 Sponsors]
$100,000
Touchdown Sponsor $50,000
Two (2) tickets to Super Bowl LIX Twenty (20) OTF Fashion Show tickets with premium seating Company Logo on event volunteer t-shirts Company Photo with NFL Celebrity at Fashion Show Recognition during the event Exclusive experiential segment with Fashion Show models Logo Inclusion on Step & Repeat 2026 premier product placement Brand recognition and logo inclusion on all printed materials, Off The Field distributions, media, social media and OTF website Full page inclusion in OTF 2026 Super Bowl Collectors Book (inside cover ad) Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs Signature OTF Game Ball Selection of Woman of Impact Award Recipients Ten (10) OTF Fashion Show tickets with premium seating Logo Inclusion on Step & Repeat 2026 premier product placement Brand recognition and logo inclusion on all printed materials, OTF distributions, media, social media and OTF website Full page inclusion in OTF 2026 Super Bowl Collectors Book Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs Company Photo with NFL Celebrity at Fashion Show Signature OTF Game Ball Presenter of the Danielle Beverly Courage Award and/or Ericka Lassiter Service Award Six (6) OTF Fashion Show tickets with premium seating 2026 limited product placement Brand recognition and logo inclusion on all printed materials, OTF distributions, social media and OTF website Half page inclusion in OTF 2026 Super Bowl Collectors Book Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
CHARITY FASHION SHOW SPONSORSHIP LEVELS Field Goal Sponsor $25,000
Four (4) OTF Fashion Show tickets with premium seating Logo inclusion on OTF website Quarter page inclusion in OTF 2026 Super Bowl Collectors Book Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
First Down Sponsor $10,000
Two (2) OTF Fashion Show tickets Logo inclusion on OTF website Logo inclusion on “Thank You” page of OTF 2026 Super Bowl Collectors Book Company literature and/or memento included in swag bags delivered to NFL wives/models, players, and VIPs
Full Page Ad in OTF 2026 Super Bowl Collectors Book $2,500
Ad placement in the OTF 2026 Super Bowl Collectors Book will allow companies to bring exposure to their product or brand. The OTF Super Bowl Collectors Book will be available both in print and digital formats One (1) OTF Fashion Show ticket
À LA CARTE FASHION SHOW SPONSORSHIP OPPORTUNITIES Experiential & Lounge Sponsorships Sponsorship Opportunity
Investment
Media, Branding & Digital Highlights
$50,000
Host exclusive kickoff for 250 VIPs. Includes special recognition.
Welcome Reception Bar Sponsor
$20,000
Branded bar, cocktail napkins, signature drink. Online & onsite logo.
Food Sponsor
$25,000
Photo Activation
Sponsorship Opportunity
Investment
Highlights
VIP Media Sponsor
$30,000
Co-branded pink carpet & video exposure.
Sponsored Wi-Fi
$10,000
Custom login page and signage with your brand.
Event Page Splash Ad
$3,500
Feature ad on event home page during event.
Branded food experience with activation and logo visibility.
Social Media Bundle
$2,700
Posts on Instagram, Facebook, and LinkedIn.
$15,000
Branded photo opportunity at welcome reception.
Attendee Email
$2,500
Direct email connection with attendees pre/post event.
DJ/Entertainment Sponsor
$10,000
Branded DJ experience at welcome event.
Swag & Onsite Branding
“Glam Squad” On-Stage Prep
$12,500
Sponsor hair/makeup for models & presenters.
Investment
Highlights
Registration & Badges
$10,000
Logo on attendee check-in desk and badges. Push notification.
Lanyards
$5,000
Provided by sponsor; must be co-branded.
Attendee Gift Bags
$15,500
Logo on bags used by all attendees.
Custom Swag Item
$18,000
Sponsor-selected item distributed to attendees.
VIP Experience
Women’s Lounge Men’s Lounge
$15,000 $15,000
Glam space for board, VIPs, and models. Drinks & makeup services. Branded cigar, shave, and drink lounge for NFL players and VIPs.
Transportation & Hospitality Sponsorship Opportunity
Sponsorship Opportunity
?
Investment
Highlights
Transportation Sponsor
$20,000
Branded vehicles for event transport.
Booth Type
Hotel Sponsor
$25,000
Branded hotel partnership with field goal sponsor recognition.
Standard Booth
$5,500
6’ table, 2 chairs, ID sign, 2 badges, mid-row placement.
Airline Sponsor
$25,000
Activation & visibility across all travelrelated logistics.
Corner Booth
$6,500
Prime end-cap placement with above features.
Vendor Activation Opportunities Investment
Inclusions
24TH ANNUAL EVENT IN NUMBERS
21
24
24
Sold Out Fashion Show Events
$1,250,000 Over $1 million dollars raised
over 10,000 #of total attendees
Super Bowl Host cities
Years of energetic & lavish runway shows
685,500,000+
people reached through media
47 Charitable Benefactors
65 Amazing Women honored
AUDIENCE DEMOGRAPHICS Who You Reach... Predominantly Women 25–55
High-Income, High-Influence
NFL wives & partners, women in sports & entertainment, corporate & community leaders
C-suite & senior leaders in business, philanthropy, media, and healthcare
NFL Households
Purpose-Driven Awards & Honorees
Current & former players, coaches, and football families—players escort wives on the runway and sit in the audience
Woman of Impact, Danielle Beverly Courage Award, Ericka Lassiter Service Award
National Footprint Ticket buyers have come from 30+ U.S. states over the last three years, with 16–25 states represented each Super Bowl week.
PREVIOUS MEDIA PARTNERS
PREVIOUS MEDIA PUBLICATIONS
TAKE THE NEXT STEP AND PARTNER WITH OTF Off The Field NFL Wives Association
With your support, we can continue to advocate for and support children, women & families within our communities and around the world.” @offthefieldnflwives www.offthefieldnflwa.org
Partnerships@offthefieldnflwa.org