E-Newsletter
MBP is pleased to support the campaign with a contribution of $500 to Harvest Manitoba to support food bank efforts in our region. Scan the QR code and make plans to savour a Burger It Forward burger at a participating restaurant in Brandon, Morden, Niverville, Steinbach or Winnipeg!
NEWS AND HIGHLIGHTS
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Details About the New Canada Groceries and Essentials Beneļ¬t
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BURGER IT FORWARD CAMPAIGN SEES RECORD PARTICIPATION ACROSS CANADA AS RESTAURANTS AND BEEF PRODUCERS UNITE TO FIGHT FOOD INSECURITY
From February 1 - 28, 2026, Canada Beef, provincial beef cattle farmers and ranchers, beef suppliers and restaurants across Canada partner to support food security efforts
January 29, 2026 ā From February 1 - 28, 2026, 357 restaurants across Canada ā as well as locations in Brandon, Morden, Niverville, Steinbach, and Winnipeg - will join Canada Beefās fourth annual Burger It Forward campaign to address growing food insecurity, supporting local restaurants while raising funds for regional and national food banks including Harvest Manitoba.
Food bank use is at its highest in Canadian history, with close to 2.2 million visits to food banks this month. Today, one in four Canadians live in a food-insecure household, and nearly 23 per cent of food banks exhaust their supplies before meeting demand. Burger It Forward offers a straightforward way to support food banks, making it easy for both restaurants and consumers to contribute.
Each participating restaurant will spotlight a feature burger as part of the Burger It Forward campaign. For every featured burger sold, Canada Beef will donate the equivalent of one meal to Food Banks Canada, up to a maximum of 20,000 meals (based on Food Banks Canadaās meal metric of $1 = two meals). In addition, provincial cattle associations and/or partners will support their local communities through ground beef or cash donations to regional food banks. In Newfoundland, Nova Scotia and New Brunswick, the campaign has partnered exclusively with Irving Big Stop restaurants, featuring all five of its burgers at 15 locations across the Atlantic provinces.
āWeāre thrilled to see such enthusiasm from Canadian restaurants for Burger It Forward this year, with participants and representation from most major cities,ā said Kelly Hyde, Director of Consumer Promotions at Canada Beef. āThe need for food banks has doubled in six years, and despite ongoing challenges, Food Banks Canada continues to meet growing demand. Canada Beef is proud to support that effort through Burger It Forward. By eating a Burger It Forward burger this February, Canadians can make a real difference in their communities.ā
Burger It Forward runs from February 1 to 28, 2026. Visit burgeritforward.ca for more information, including descriptions of all the Burger It Forward burgers, a map of participating restaurants and more. Canadians are also encouraged to share snaps of their experience enjoying Burger It Forward burgers on Instagram using the hashtag #BurgerItForward and tagging @lovecdnbeef.
Understanding the Proposed New Traceability Rules
Health of Animals Act.
There is significant misinformation being shared on social media regarding the proposed changes to traceability regulations under the The Canadian Cattle Association worked with provincial associations and other industry associations to provide input to ensure the regulations follow the Cattle Implementation Plan which was developed and endorsed by the cattle industry.
CCA will continue to work with provincial members, other beef industry associations and governments to ensure any proposed changes work for producers. We called for and achieved a pause to address the concerns that we are hearing.
The proposed regulatory changes honour the intent of the Cattle Implementation Plan, which was developed by the beef industry and was updated in 2016.
Traceability data is protected by privacy legislation. A premises identification (PID) number allows anonymized reporting: no producer name, business name or location is provided with each transaction. Associated information is only visible to select individuals in certain circumstances.
There is no proposed requirement to report cattle movement within a cattle operation.
Proposed NEW Requirements for Producers
A premises identification (PID) number obtained from your provincial government (currently mandatory in some but not all provinces)
Must include your PID number when: Purchasing approved indicators (tags) Reporting information related to identification of cattle and their movement
Report the arrival of cattle (i.e., move-in reporting) within 7 days If moving cattle to graze at community pasture or comingled grazing, producers will be required to report group movement for departure and return
No Proposed Changes to Current Regulations
Cattle must be tagged before leaving the site of origin
Report tag retirement when animals are slaughtered, exported or die
Understanding the Proposed Traceability Regulations
IDENTIFYING CATTLE
Identifying cattleāgeneral
Premises where cattle are located
Animals must be identified before leaving site of origin. No change
Identifying cattleā receiving cattle without indicators (tags)
Identifying cattle when cattle lose an indicator
Tagging site
Receiver (arriving) but not a tagging site
Premises where cattle are located
PREMISES IDENTIFICATION
Identifying premises
MOVEMENT REPORTING
Movement within a cattle operation
Movement off and on to grazing without comingling
Movement off and on to comingled grazing or community pasture
Movement to another cattle operation
Movement to assembly or auction
Movement to slaughter
Cattle must be tagged with indicator linked to the originating site.
Cattle must be tagged with indicator linked to the originating PID and reported.
Re-identified cattle must be recorded. Re-identified cattle must be reported.
Cattle with lost indicators must have indicator replaced and be recorded.
Premises owner No requirements
Cattle with a lost indicator must have indicator replaced and be reported.
A PID must be reported when purchasing tags or reporting information to CLTS.
Premises owner No requirements No requirements
Premises owner No requirements No requirements
Premises owner (returning and departing) No requirements
Shipper (departing) No requirements
Receiver (arriving) No requirements
Shipper (departing) No requirements
Assembly or auction No requirements
Shipper (departing) No requirements
Abattoir
No requirements
Departing premises owner reports group movement for departure, and returning premises owner reports group movement for return.
No requirement to report. Provide PID to transporter.
Report move-in event, including animal indicators, within 7 days.
No requirements to report. Provide PID to transporter.
Report group movement or arrival āsightingā within 7 days.
No requirements
Report arrival (move-in event), death or slaughter within 7 days.
Contract Part-Time Project Manager
Livestock Inspection Services
Manitoba Beef Producers (MBP) is the exclusive voice of the beef industry in Manitoba. It represents roughly 6,000 beef producers across the province. Based in Winnipeg, MBP is a non-profit organization with four staff and a producer-elected board consisting of 14 district directors, each representing cattle producers in a specific region of Manitoba.
MBPās mission is to represent all Manitoba beef producers through communication, advocacy, research, and education within the industry to governments, consumers and others; to improve prosperity; and to ensure a sustainable future. Funded by producers through the collection of a cattle check-off, MBP is committed to ensuring a sustainable future for the provinceās beef industry for the benefit of our beef producer members and all Manitobans.
THE ROLE:
Manitoba Beef Producersā membership has given direction to see an expanded livestock inspection service implemented in the province. The contract Project Manager will lead the coordination of this effort with direction provided by the multi-stakeholder Manitoba Livestock Inspection Services Working Group (MLISWG). The development and implementation of a mandatory identification inspection system for cattle in Manitoba will help facilitate livestock tracking and help mitigate potential financial losses to producers and other stakeholders related to theft and fraud.
KEY RESPONSIBILITIES AND ACTIVITIES:
ā¢ Lead in the development and coordination of the Strategic Plan for implementation.
ā¢ Responsible for the planning, implementation, and tracking of specific short-term and long-term goals for the project, which have a beginning, an end and specified deliverables.
ā¢ Working with the proponents, provide input into the development of modernized legislative, regulatory and policy frameworks to support expanded inspection services.
ā¢ Assist in the creation and provision of tools needed to support expanded inspection, such as information management systems like digital manifests, communications strategies to inform producers and other stakeholders about the implementation of expanded inspection (including its value to the beef industry), etc.
ā¢ Liaise with other stakeholders on matters such as the creation of a Manitoba-based RCMP Livestock Investigation Unit, the modernization of the provincial brand registry system, etc
ā¢ Coordinate meetings for the MLISWG to ensure the project remains on track.
QUALIFICATIONS FOR THE POSITION:
ā¢ Postsecondary education in agriculture, preferably animal science, or a suitable combination of education and experience;
ā¢ Strong understanding of the agriculture/agri-food sector, including beef production;
ā¢ Understanding of beef industry supply chain;
ā¢ Knowledge of legislative and regulatory processes, including the ability to review and analyze legislation and regulations is a definite asset;
ā¢ Experience in writing documents for government and industry an asset;
ā¢ Strong oral and written communication skills and attention to detail are essential;
ā¢ Skilled in writing and editing research or project reports, including financial reporting;
ā¢ High comfort level for public speaking and giving presentations;
ā¢ Ability to work on multiple projects simultaneously in a fast-paced environment;
ā¢ Experience with organizing and participating in trade shows, extension events, etc.;
ā¢ Experience in dealing with producers and the general public;
ā¢ Strong technical abilities, i.e. experience with Microsoft Office suite, virtual meeting platforms, etc.;
ā¢ Able to build solid relationships with teammates, project partners and other specialists by fostering teamwork, partnership and collaboration in virtual or face-to-face settings.
ā¢ A highly motivated self-starter able to work both in a self-directed manner, and as part of a small team.
ā¢ Valid driverās license.
Note: Some occasional travel is required, mostly within Manitoba. Occasional evening work may be required.
COMPENSATION:
This position will be a contracted, part-time term position for 24 months. Compensation will be determined in the interview process.
REPORTING STRUCTURE:
The term position of Project Manager-Livestock Inspection reports to MBPās General Manager.
2025-2026 StockTalk Webinar Series
Manitoba Agriculture is offering a series of interesting livestock and forage presentations, packed with information and featuring innovative leading specialists, aimed at helping Manitoba beef producers best manage their cattle operations. Find out the latest news on research and production for beef and forage management by participating in these virtual sessions.
Date(s): Time:
Place: Feb.5, March 12 & April 9 12:30 ā 1:30 p.m.
Your computer, smartphone or tablet
Register for StockTalk webinar: https://us06web.zoom.us/webinar/register/WN_HlmPWqFSJelloMpy5H5zg
Please add the webinar series to your calendar once you are registered.
Presentations and topics will cover Cattle Nutrition & Rations, Beef Cost of Production, Agri-Stability, Cattle Marketing, Beef and Forage Days Highlights, Ask the Vet, Forage Production & Management, Pasture Forage & Water Survey Results & a chance to ask questions to the speakers and Livestock & Forage Specialists.
For more information, call Manitoba Agriculture 1-844-769-6224
Or visit our website at manitoba.ca/agriculture/online-resources/stock-talk.html
