Obtaining Your Graduate PR Degree at Hofstra
Sample Timeline
Students will receive one-to-one advisement each semester by the program director.
1st Semester
PR 260 - The Practice of Public Relations (1 cr.)
PR 263 - Strategic Writing for PR (2 cr.)
PR 264 -- Digital Communication (3 cr.)
Elective or concentration course (3 cr.)
3rd Semester
PR272-Media,Messagesand Messengers(3cr.)
PR275-CrisisCommunication(3cr.)
Electiveorconcentrationcourse(3 cr.)
PR298-Capstone(3cr.)
Plusonewinterorsummercourse:Winter courses(3cr.)areonlineforthreeweeks; summercourses (3cr.)areonlinefor4-5weeks.
Under a faculty supervisor, students will produce a campaign for a nonprofit organization as their final capstone project.
Option: Concentration in Marketing
MKT203-MarketingAnalysisandManagement
MKT211-AdvertisingManagement
**Courseabovearerequiredforthisconcentration. Studentsalsochooseoneofthefollowing:
220-InternationalMarketing MKT222-InternationalPromotionalCampaigns MKT231-SportsandEntertainmentMarketing MKT248-StrategicDecisionsforOnlineMarketingin aGlobalMarketplace
2nd Semester
PR 265 - Business Essentials and Corporate PR (3 cr.)
PR 269 - International and Intercultural PR (3 cr.)
Elective or concentration course (3 cr.)
Option: Concentration in Reputation and Crisis Management
PR 275 - Crisis Communication (3 cr.)
PR 276 - Reputation Management (3 cr.)
Practicum on New Reputational Threats (3 cr.)
Option: Internship
Graduate students have many opportunities to meet and network with public relations professionals. Through classroom guest speakers, Hofstra PRSSA programs, and other organizations' events, students create lasting relationships with people in the PR industry.
Capstone
**StudentswithoutaconcentrationmaytakeMKT203 asanelective
Students may use three elective credits for an internship with a New York City or local PR agency, corporate or nonprofit PR department, or other related PR opportunities. Hofstra will provide guidance in securing an internship
Professional networking
Learnmoreathofstra.edu/mapr