DearAdvisorsLivingTeam,
WearethrilledtowelcomeyoutoGibsonSotheby’sInternationalRealty Thistransitionunitestwo organizationswithtrustedreputations,sharedvalues,andacommitmenttoexcellence,collaboration,and client-firstservice.Together,wearebuildingsomethinggreater:ateamofprofessionalsempoweredwith theresources,tools,andglobalreachtoelevateeveryaspectofyourbusiness
AtGibsonSotheby’sInternationalRealty,ourpromiseissimple:weareheretosupportyou.From world-classmarketingandhands-onleadershiptounmatchedin-houseexpertise,everythingwedois designedtogiveyoutheconfidenceandbackingyouneedtothrive
Thisunificationisaboutmorethantwocompaniescomingtogether;it’saboutcreatingnewopportunities foryouandyourclients:
● Moresupport thetrustedteamyoualreadyknow,amplifiedbyanexperiencedleadership groupanddedicatedexpertsinmarketing,technology,brokerage,operations,andlegal
● Morereach accesstoaglobalnetworkof26,000associatesin84countries&territories throughSotheby’sInternationalRealty,aswellasaninternationalmarketingplatform
● Moreopportunity theabilitytoserveclientsateverypricepoint,ineverymarket,withthe fullstrengthofagloballyrecognizedluxurybrand.
● Morecollaboration aculturerootedinmentorship,teamwork,andsharedsuccess
OurlocalhistoryisdeeplyrootedinBoston’sSouthEndandnowspansacrossMassachusetts Growth hasneverbeenforgrowth’ssake ithasalwaysbeenaboutunitingwithorganizationsthatmirrorour collaborativecultureandsuperiorlevelofagentsupport,whilemeaningfullystrengtheningthereachof ourcurrentagents,aswellasthosewhoarejoiningus
Thisbookletisyourguidetonavigatingthetransition.Inside,you’llfinddetailsononboarding,thetools andservicesavailabletoyou,andthesupportyoucanrelyoneverystepoftheway Ourgoalistomake thisprocessseamlesssoyoucanstayfocusedonwhatmattersmost:servingyourclientsandgrowing yourbusinesswithconfidence.
Weareproudofwhatwearebuildingtogetherandexcitedfortheopportunitiesahead.Thebestisyetto be.
Withgratitudeandexcitement, LarryRideout&PaulMcGann
WhattoExpect
Youronboardingisstructuredtobeclear,supportive,andseamless.Overthenextseveralweeks,you’ll followascheduleoftrainingandoperationalmilestoneslocatedattheendofthisbookletdesignedto keepyourbusinessmovingwhileyouplugintoGSIRresources Ouroperationsteamworksinparallel behindthescenes(marketingassets,signage,email,digitalprofiles)toensureasmoothtransition.
PleasereviewtheFAQorreachouttoyourcombinedAdvisorsLivingandGibsonSotheby’s InternationalRealtyleadershipteamforguidanceandtoansweranyquestionsyoumayhave.Inthe meantime,usethisquicklisttogetsetuprightawayandstartstrongwithGibsonSotheby’sInternational Realty.
Day-OneChecklist
1. PickupyourWelcomeBag
- Collectyourbagatthelauncheventorfromyouroffice.
- Inside:ashortrunofbusinesscards,brandedmaterials,andresourcestoguideyou throughouradvantageandsupportteams.
2. SignYourIndependentContractorAgreement
- MeetwithourbrokerageteamtocompleteyournewICA.Theywillbereachingoutto scheduleameetingwithallindividually Reminder: Your ICA must be signed before you can be paid for your next deal ScantheQRbelowtoscheduleyourmeeting.
3. AnnounceYourTransition
- Reviewandgetcomfortablewiththeclienttalkingpointsprovided
- ConfirmwithyourMarketingSpecialisttosendtheannouncementemailthrough ConstantContact
- Usethepreparedscriptswhenspeakingwithbuyers,sellers,andclients
- Shareyournewsbypostingthepersonalizedsocialmediagraphicsprovidedtoyouon yourchannels
4. TransitionYourEmail
- Logintoyournew@GibsonSIRcomemail(credentialsweresenttoyourAdvisors Livingaccount).
- SetupanautoresponderinyourAdvisorsLivingemailwithyournewaddress.
- Confirmthatemailforwardingisturnedon.
KeyTransitionDates
● Oct7 Agentprofiles+activelistingsactivated;appearonsothebysrealtycomwithin48-72 hours.
● Oct10 UniversalemailforwardingturnedonfromyourAdvisorsLivingemailtoGibson25 Sotheby’sInternationalRealty
● Oct11 ForSalesignsbeginswappingtoGSIR
● Oct28 CompanywideMeeting(marketupdate,agentpanel,SIRCMO,brandkeynote)
Tools,Resources,andAdvantagesofBeingPartoftheGSIRTeam
AspartofGibsonSotheby’sInternationalRealty,you’llcontinuetohaveaccesstomanyofthetools you’realreadyfamiliarwith whilegainingnewresourcesanddedicatedin-housesupportdesignedto elevateyourbusinessandcreateaseamlessexperienceforyouandyourclients
WhatRemainsFamiliar
● MoxiPresent(CMAtool):AlreadyinuseatAdvisorsLiving,andstillavailableatGSIRto createinteractiveCMAs,buyertours,andpresentations
● Skyslope&DigiSign:Transactionmanagementande-signaturecapabilitiesyouknow now supportedbyGSIR’sin-houseTech&Toolsteam
● PropertySignage:Asbefore,you’llsubmitrequestsfornewlistingsigns butnowGSIR’s dedicatedsignteamhandlesallinstallationandremovalforyou Thisincludesnotonlypanels butridersinmostregionsaswell
WhatExpandsandImproves
● In-HouseMarketingSupport:DedicatedOfficeMarketingCoordinatorsplusafullin-house marketingteamtocreateandexecutelistingcampaigns supplementingandexpandingthe resourcesandrockstarmarketingteamyoualreadyknowandtrust
● In-HousePR&Communications:ADirectorofCommunicationsandPRteamtoamplifyyour listingsandannouncements addingbroadermediareachtothecommunicationssupport you’vealreadyreliedon
● In-HouseRelocation&ReferralServices:Aspecializedteamtoplaceandtrackreferralsacross ourlocalandglobalnetwork complementingthereferralsystemsyou’vebeenusingwith expandedreachandresources.
● In-HouseBusinessPlanning&Coaching:Ongoingopportunitiesforworkshops,one-on-one coaching,andbusinessplanning buildingontheprofessionaldevelopmentfoundationalready availabletoyou.
● In-HouseLegalCounsel:Accessiblelegalexpertstosupportyouwithcompliance,contracts, andriskmanagement anadditionallayerofguidancebeyondwhatyou’vehadin-housebefore.
● In-HouseCEUs:ConvenientcontinuingeducationopportunitiesdelivereddirectlythroughGSIR supplementingtheeducationresourcesyou’reusedtowitheasieraccessandscheduling.
● In-HouseTechnology&ToolsTeam:Adedicatedsupportgrouptohelpyoumasterplatforms likeMoxiPresent,RealScout,ActivePipe,andSkyslope expandingthetechsupportavailable toyoutoday.
● OngoingLearning&Networking:Regularofficemeetings,virtualtrainingsessions,and companywideevents addingmoretouchpointsandopportunitiestoconnect,learn,andgrow alongsideanexpandednetworkofcolleagues
● CybersecuritySuite:Enterprise-levelprotectionforyourbusiness addingadvanced safeguardstothesystemsyoualreadyrelyon.
● OfficeResources:Printerswithfoldandstaplecapabilitiesforbrochures,plusongoingaccessto professionallistingphotographyandturnkeymarketingpackages(socialad/postcard,showsheets, emailblast) enhancingtheresourcesalreadyavailabletoyouwithmoredone-for-yousupport
NewToolstoElevateYourBusiness
● ActivePipe:Automated,brandedemailmarketingcampaigns(managedbyyourOfficeMarketing Coordinator)
● RealScout:Collaborativepropertysearchwithlifestylefiltersandadvancedalertstobetterserve buyers,aswellasfeaturestohelpyoustayintouchwithpastclients
● DesignVault:Createbrochures,postcards,socialgraphics,andadsinminutes syncedwith yourlistings(managedbyyourOfficeMarketingCoordinator)
● DepositLink:Secure,electronicearnestmoneydepositswithsame-dayACH.
● GoogleEnterpriseSuite:EnhancedGmail,cloudstorage,collaborationtools,andadded cybersecurity
● ListTrac:Propertyreportingwithreal-timeinsightsaboutonlineexposuretosharewithsellers.
● LearningSuite:On-demandlibraryoftrainingvideosandresourcestobuildskillsanytime, anywhere.
● SIRMobileApp:Brandedmobilesearchapptosharewithclients.
ThePowerofOurNetwork&Brand
AtGibsonSotheby’sInternationalRealty,youarebackedbyoneofthemosttrustedandrecognized namesinrealestate.Ournetworkandbrandgiveyouthereach,credibility,andtoolstogrowyour businessateverylevel Together,theseadvantagesensurethatyourbusinessiselevatedlocally, nationally,andglobally poweredbyabrandthatstandsforexcellence.
● LocalStrength:700+accomplishedsalesassociatesacross33offices(includingrentals)in EasternMassachusetts,collaboratingtoshareopportunitiesandserveclientsseamlesslyacross markets.
● GlobalNetwork:26,000associatesin1,100officesacross84countriesandterritories,giving youreferralconnectionsandvisibilityanywhereintheworld.
● UnmatchedExposure:Everypropertyisdisplayedongibsonsothebysrealty.comand sothebysrealty.com(in16languages),withmorethanhalfofglobalsitetrafficcomingfrom outsidetheUS
● GlobalRecognition:TheSotheby’snameissynonymouswithtrust,quality,andheritage, instantlyopeningdoorswithdiscerningclientele.
● LuxuryPositioning:Wefullyembracethatluxuryisnotapricepoint,it’sthelevelofcraft,care, andresultsyoudelivertoeveryclient.
● AuctionHouseConnection:AuniquecollaborationwithSotheby’sAuctionHouse,whichwas foundedin1744,createsexclusiveopportunitiestoshowcasepropertiestoaglobalcommunityof qualifiedbuyersandcollectors.
● Consistency&Standards:Withbrandguidelinesandready-to-usetemplatesinDesignVault, youcanpresentyourbusinessandlistingswithaworld-classlookandfeel,everytime.
FrequentlyAskedQuestions
OrganizationalStructure
● Arewestillindependentlyowned?
Yes,weareindependentlyownedbyLarryRideout&PaulMcGann.
Theparentcompanyofourbrand,AnywhereRealEstateInc, doesnotownormanageourfirm Ourcultureofentrepreneurshipandhands-onmanagementwillnotchange.Itisourstrengthand wewillbuilduponit
● Arewegoingtochangetheorganizationalstructure?
Intheshortterm,ourorganizationalstructurewillremainthesame Thetrustedteamyouknowat AdvisorsLivingwillcontinuetobeanintegralpartofourbusiness.
Aswegrowtogether,wewillthoughtfullyaddresourcesandmakeadjustmentswhereneededto ensurewedeliverthehighestlevelofservicetooursalesassociates.WithGibsonSotheby’s InternationalRealty’srobustsupportnetwork,wewillseamlesslyintegrateourteamssoyou benefitfromthedepthofexpertiseacrossallsegmentsofourbusiness.You’llcontinueworking withfamiliarfaces,nowbackedbydedicatedspecialistsinmarketing,technology,transactions, relocation,andmore
● Howwillthenewcompanybedifferent?
Wewilltakethebestofbothorganizationsandcontinuetobuilduponourcombinedstrengths Wewillstrivetomakeonlythosechangesthatarenecessaryandbeneficialtoeachofyou,as wellastothesustainabilityofourmission GibsonSotheby’sInternationalRealty’smarketing,
advertising,andinternationalreach,alongwiththehands-onleadershipteamandcutting-edge toolsandresources,arejustafewoftheenhancementsfromwhichwewillallbenefit.
Brand&Identity
● Howwillthisaffiliationhelpmybusiness?
GibsonSotheby’sInternationalRealty(GSIR)translatesintomoresynergy,moremarketing, moreresources,morereferrals,morerecognition allofwhichmeansmoreopportunitiesand earningpotentialforyou!
● Whatwillhappentoourname?
OurnewnameisGibsonSotheby’sInternationalRealty.Ourmarketingeffortsoverthenextfew weekswillbepromotingthatAdvisorsLivingisnowGSIRthroughouttheareasweserveandthe brokeragecommunity
● Willwebekeepingourlogo?
OurlogowillchangetoreflectouraffiliationwithGibsonSotheby’sInternationalRealty.
● Doweimmediatelystartordering/buyingourownmaterials?
Werecommendthatyouwaitafewweeksbeforeorderinganypersonalizedmaterials,asthe transitionprocesswilltakesometime Thiswillallowyoutobecomefamiliarwiththematerial providedaspartofourteam Pleasenotethatashortrunofbusinesscardsareincludedinyour welcomepackage.LargerquantitieswillbeorderedfollowingyourICAsigning.
● WhatifIwanttokeepmyownbranding(teamname,personallogo,etc.)?
Wevaluetheindividualityandidentityyou’vebuiltinyourmarket Teamnamesandpersonal brandingcanabsolutelycontinue,aslongastheyarealignedwithSotheby’sInternational Realty’sbrandguidelinesandthelicensingboard’srules.Ourmarketingteamwillworkwithyou toensureyourmaterialsshowcaseyouruniqueidentitywhilealsoleveragingthestrength, consistency,andrecognitionoftheGibsonSotheby’sInternationalRealtybrand Thisway,you keepyourpersonaledgewhilebenefitingfromthecredibilityofagloballyrecognizedname.
Offices&Footprint
● Whatwillourofficefootprintlooklikemovingforward?
Beforethisaffiliation,GibsonSotheby’sInternationalRealtyoperated28offices,includingseven onCapeCod Bycombiningourtwocompanies,wenowhavetheopportunitytothoughtfully evaluatetheentireofficenetwork.
Inoverlappingmarkets,weareconsolidatingintothemoststrategiclocationstopositionusfor long-termgrowth
Innon-overlappingmarkets,we’reretainingandinvestinginofficesthatstrengthenourpresence andcreatenewopportunities.
Theresultisacarefullyplannedfootprintthatensureseveryagenthasastrongofficeaddress, accesstoresources,andthebestplatformtogrowtheirbusiness.
● Whatdoesthismeantomyoffice?
Eachofficeisbeingreviewedaspartoftheexpandedfootprint Somewillremaininplace,while othersmaybethoughtfullymergedintonearbyGibsonSotheby’sInternationalRealtyspaceswith strongervisibilityandresources.
Ifyourofficetransitions,you’llhavea30-dayperiodtogatherpersonalitems,getsettledinto yournewspace,andcontinueservingclientswithoutinterruption.
Mostimportantly,thischangeexpandsopportunitiestocollaboratewithabroadergroupof colleagues,whileourleadershipandsupportteamswillbebyyoursidetomakethetransition seamless.OuragentsarealwayswelcometovisitanyGSIRofficetheychoose.
● Willourteamstillbeempoweredtoruntheofficeasinthepast?
Wehave,andalwayswillhave,theflexibilitytomakethedecisionsweneedtomakewiththe assistanceofournewLeadershipTeam Ourcompanycontinuestobeindependentlyownedand operated.
People&Network
● HowmanyassociatesworkforGibsonSotheby’sInternationalRealty? GibsonSotheby’sInternationalRealtyisnowhometoadynamicnetworkofnearly700 accomplishedagents.Whatsetsourteamapartisthewayweworktogether actively collaboratingandsharingreferralopportunitiesacrossfeedermarkets
OurfootprintspansallofEasternMassachusetts,withastrongpresenceontheNorthShore, SouthShore,SouthCoast,Boston,GreaterBoston,MetroWest,andCapeCod Thisextensive coverageallowsouragentstoseamlesslyserveclientsacrossmultiplemarketswhilebenefiting fromthereachandreputationofaunifiedbrand WealsohaveagentsoperatingunderGSIR’sNH andRIbrokeragelicenses
● WilltherebeopportunitiestomeetandconnectwiththeGSIRteam?
Yes cultureandcollaborationarecentraltowhoweare.Thefirstopportunityforeveryoneto cometogetherwillbeatourCompanywideMeetingonOctober28,whereyou’llmeet colleaguesfromacrosstheorganizationandheardirectlyfromleadership
Beyondthat,wehostregularofficemeetings,ongoinglearningopportunities,andmore designedtokeepourentirenetworkconnected,supported,andgrowingtogether These
touchpointsareachancetosharebestpractices,buildreferralrelationships,andstrengthenthe collaborativeculturethatdefinesGibsonSotheby’sInternationalRealty.
Marketing&Communications
● Ihavealistingpresentationscheduledtomorrow,whatdoIbring? Everythingbelowisrecommendedforyourlistingpresentationpacketandfitsneatlyintoablue Sotheby’sInternationalRealtytwo-pocketfolder Ifyouneedassistancepullinganyofthese materialstogetherquickly,pleasereachouttoyourmanagerandwe’llmakesureyou’re equipped.
- PersonalizedProposal–Eithera Powerful Together oracustommarketingproposal preparedbyyourOMC,featuringyourbio,testimonials,andnotablesales.
- MoxiPresentCMA–YourcomparativemarketanalysispreparedinMoxi
- GSIRHomeSellerGuide–Ourbrandedsellerresource.
- SellerPacketofForms–AvailableinSkySlope
- GuidedLuxuryMagazine–Selecttheregionalguideforyourarea (e.g., North Shore Guide).
● Whataboutmarketingandadvertising?Howwillthatchange? YouwillcontinuetohavethesupportofthemarketingteamyouknowandtrustatAdvisors Living,nowpairedwithGibsonSotheby’sInternationalRealty’sin-houseteamofexperts. Together,theseteamswillcollaboratetoalignlocaleffortswiththepowerofourglobalbrand strategy.
Thispartnershipmeansyou’llbenefitfromthecreativityandrelationshipsofyourexisting marketingspecialists,enhancedbyGSIR’sresourcesandreach.Theresultismorevisibilityfor yourlistingsandnewopportunitiestoelevateyourbusiness
● Howquicklywillmarketingmaterialsbeavailable?
Presentationandactivelistingmaterialsareavailableforusetoday.Inadditiontoopenhouse signageandstationeryshouldyouneedit.
Thefulltransitionwilltakeafewweeksaswelearnmoreabouttheassetsyourelyonincluding anypersonalmaterialsorresourceswemaynothavebeenprivytopriortolaunch.
● Whatresourcesareavailabletohelpmeexplainthetransitiontoclients? We’vepreparedafullsetofresourcestohelpyousharethenewsconfidentlyandconsistently. Theseinclude:
○ Talkingpointsandscriptsforbothbuyersandsellers
○ Emailtemplatesyoucanpersonalizeandsendtoyourdatabase.
○ Postcarddesignstoannounceyournewaffiliation
○ Socialmediagraphicsandcaptionsreadytopost.
● HowcanIgetthenewstomysphereofinfluence?
Thistransitionistheperfectopportunitytoreconnectwithyourpastandcurrentclients,aswellas yourbroadernetwork Tomakeiteasy,we’vecreatedready-to-useassets includinganemail blast,postcardtemplate,andsocialmediagraphics soyoucanspreadthenewswith confidence.
ThesematerialshavealreadybeensenttoyourGibsonSotheby’sInternationalRealtyemail,and yourdedicatedMarketingSpecialistsareheretoassistwithgettingthemoutthroughConstant Contactorotherchannels Allyouneedtodoisgivethegreenlightandwewillhitsend
● Willtherebeapublicannouncementaboutouraffiliation?
Yes,aformalpressreleasewillbepublishedtoourcompanyblogandpitchedtorelevantmedia announcingtheaffiliationwithGibsonSotheby’sInternationalRealty.Inaddition,amarketing campaignisplannedoverthecourseofthenextseveralmonthstocontinuetodriveawareness
AnnouncementDetails
● Howwilltheaffiliationbeannouncedpublicly?
Weareactivelypromotingthisaffiliationacrossmultiplechannelstoensurebroadvisibilityinthe communitiesweserveandbeyond
● PublicRelations:Ourin-houseDirectorofCommunications&PRissecuringcoveragewith leadinglocalandregionalmediaoutlets Inaddition,Sotheby’sInternationalRealty’sglobal marketingteamwillsharethenewsacrosstheirplatforms,amplifyingourreachnationallyand internationally.
● DirectMail:Apostcardannouncingtheaffiliationwillbesenttoselectresidentssurrounding communitiesweserve
● SocialMedia:TheannouncementwillrunacrossGibsonSotheby’sInternationalRealty’ssocial mediachannels Inthecomingweeks,oursocialstrategywillspotlightournewcommunities, highlightourexpandedteam,andpromotelistingsrepresentedbytheseoffices.
○ Agent Assets: You’llreceivepersonalizedgraphicswithyournameandcontact information(deliveredtoyourGibsonSIRemail)topostdirectlytoyourownchannels.
● PrintAdvertising:Ahalf-pageadwillappearinthe Boston Globe onSunday,October12th.
● EmailMarketing:AnannouncementemailwillbedistributedtotheGibsonSotheby’s InternationalRealtycommunityandtobrokersinallthemarketsweserve.
○ Agent Assets: You’llalsoreceivecustomizableemailtemplates(viayourGibsonSIR email)tosharethenewswithyourownsphere.Instructionswillbeincludedtohelpyou personalizeandsend
● Whathappensaftertheinitialannouncement?
WewillcontinuetocollaboratecloselywiththeAdvisorsLivingmarketingteamtoalignlocal effortswithGibsonSotheby’sInternationalRealty’soverarchingbrandstrategy.Thisensures yourlistings,yourmarketvoice,andyourclientrelationshipsarerepresentedconsistently now withthefullbackingofourexpandedplatform.
DigitalPresence
● WhatwillhappentoourAdvisorsLivingwebsite?
Shortlyaftertheannouncement,advisorslivingcomwillberedirectedtoalandingpageonthe GibsonSIRwebsitedetailingthenewsofthisannouncement.
Allagentprofileswillbemovedoveranddisplayedongibsonsothebysrealty.com.
● Whatisournewwebsiteaddress?
Ournewwebsiteisgibsonsothebysrealty.com.
● Willmyprofileandlistingsdisplayonsothebysrealty.com?
Yes.AllactivelistingsandagentprofileswillbeactivatedonOctober7.Within48-72hoursof thatactivation,yourinformationwillappearliveonSothebysRealtycom,ensuringyourbusiness isfullyrepresentedonthebrand’sglobalplatform.
Brokerage&Transactions
● Whataboutmyindependentcontractoragreement?
Alongsideyourexistingmanagers,ourBrokerageteamwillbepresentandlookingtomeetwith allagentsthisweek YouwillneedtosignaffiliationdocumentswithGSIRinordertooperate underourBrokeragelicenseandcontinueyourbusinessasusual.
Pleasenotethatforanypendingdeals,anagreementmustbesignedpriortobeingpaid
● Whenwillweandhowdowetransferlicenses?
Wewillhandlethetransferofyourlicense.Thiswillbeinitiatedduringyourindividualagent processingmeetingwithourBrokerageTeam.Youwillneedtosignaffiliationdocumentswith GSIRinordertooperateunderourBrokeragelicenseandcontinueyourbusinessasusual
● Whichcontractsoragreementsshouldwebeusingnow?
ListingagreementswillbeswitchedtoGibsonSotheby’sInternationalRealtyasoftoday,
Tuesday,October7.
ThesedocumentsareavailablewithinSkyslopeandprintedatyouroffice
● WhatisourCompanyLicense#? 1611
● WheredoIfindnewlistingpaperwork?
YouwillfindtheGibsonSotheby’sInternationalRealty(GSIR)listingagreementwithin skyslope.comorasahardcopyinyouroffice.
HillaryPeck, MelonieMcGann,andSarahPalazzo(currentlyonmaternityleave)makeupour TechandToolsandcomplianceteams–theywillbehostingSkyslopetrainingsessions Ifyouare unabletomakethatsession,theycanhelpwalkyouthroughSkyslopeaswellasprovidean instructionsheetyoucanreference.
ForanyskyslopequestionspleaseemailSupport@GibsonSIR.com.
● WhatifIhaveanupcomingclosing?
YourdealwillneedtobeenteredintoSkyslope,ourpaperlesstransactionmanagementsystem. OurAccountingteamwillbepresentoverthecourseofthenextfewweekstoassistwithtraining onthistoolifyouareunfamiliarwithusingit
Inregardstotheupcomingclosingswithcommissionchecksowedtous,iftheyhavealready beencuttoAdvisorsLiving,thecheckcanbesignedovertoGibsonSotheby'sInternational Realtybyoneoftheformerowners,thiswayyoudonotneedtorequestanythingfromthe cobrokes Movingforward,checksforclosingsshouldbemadeoutdirectlytoGibsonSotheby's InternationalRealty.
● HowwillIbepaid?
DuringyourindividualICAmeeting,ourteamwillcollectyourbankingdetailssothatall commissionpaymentscanbemadeviadirectdeposit
ListingSupport
● Whathappenstomycurrentlistings?
YouragentaccountsandlistingswillbeswitchedtoGibsonSotheby’sInternationalRealtyin MLSpinimmediately
Werecommendyouconnectwithallofyourcurrentclientsnotifyingthemofthetransitionas soonasyouareableto.Talkingpointsforbothbuyersandsellersareincludedinthispacket.You shouldvisitwithyoursellerstodiscussnewmarketingservicesavailableaswellastoreassure themthatwearenowstrongerandbetterthanever.
Newlistingagreementsforactivepropertiesdonotneedtobesigned.
● Isthereaminimumpricepointorthresholdtoreceivemarketingsupport?
No.AtGibsonSotheby’sInternationalRealty,everylistingreceivessupport regardlessof pricepoint.Ourmarketingprogramsarestructuredastieredplans,designedtomatchthelevelof serviceaforsalepropertyrequires Thisensuresthatwhetheryourlistingisastarterhomeora luxuryestate,itreceivestherightmixofresources,exposure,andattentiontoachievethebest possibleresultforyourclient.
● HowdoIlaunchanewlisting?
YouwillfindtheGibsonSotheby’sInternationalRealty(GSIR)listingagreementwithin skyslope.comorasahardcopyinyouroffice.
Whenthelistingagreementissigned,startanewlistinginSkyslopebyhitting"createlisting" Thiswillthenpromptyoutoenteryourlistinginformation Werecommendyoustartthe SkyslopetransactionafteryouenterthelistinginMLSPinsothatsomeofthelistinginformation willautomaticallypullover
IfyouarenewtoSkyslopeandarereadytoenteryourfirsttransaction,setupatimetomeetwith MelonieMcGannorHillaryPecktolearnhowtousethesystem
Overthecourseofthenextfewweeks,ourteamwillbetrainingandsharingdetailsonGibson’s OfficeMarketingProgramdesignedtobringonanewlistingturnkey Theprogramisstructured sothatonceyouhaveasignedlistingagreement,yourdedicatedOfficeMarketingCoordinator willassistinputtingtogetheryourlistingcollateralsothatyouarereadytohitthemarket.
● WhendowechangeourForSalesignsandhow?
BeginningSaturday,October11,theGibsonSotheby’sInternationalRealtysigninstallation teamwillstartreplacingactivelistingsignswithnewGSIRsignage Thisprocesswillrollout overseveraldaysandcontinuethroughtheweekenduntilallsignshavebeenupdated.Ourteam willhandletheinstallationstoensureasmoothandprofessionaltransition.
● DoourOpenHousesignschange? Yes,newGSIRopenhousesignswereorderedandavailabletobeusedwhenneeded
● HowdoIrequestasignonanewproperty? VisitGSIRSignscom
Wehaveanumberofdifferentvendorsthatinstallsignagebasedonlocation.Whenvisiting GSIRSignscompleaseselecttheareawhereyoursignneedstobeinstalled.
Onceselected,you’llberedirectedtotheappropriatesigninstallerforthatlocation Forany externalvendors,pleasebesuretouseyourGibsonSIRcomemailandalwaysincludeasmuch informationaspossible.
Pleasebeaware,oursignvendorisfullservicesoweaskthatyoudonotremoveorswapoutany piecesofthesignashestoresandholdsonourbehalf
● WhatdoIhavetochangeinMLS?
Nothing!YourlistingsinMLSwillbeautomaticallytransferredtoGibsonSotheby’sInternational Realty. Pleasebesuretocommunicatethischangetoyourcurrentclientsassoonaspossible.
● Howdoyouschedulepropertyphotography?
GibsonSotheby’sInternationalRealtypartnerswithanetworkofpreferredphotographyvendors acrossallourregions,manyofwhichoverlapwiththephotographersyoumayalreadyknowand use.Ifyouworkwithaphotographerwhoisnotcurrentlyonourlist,we’llbereviewingand addingqualifiedvendorsinthecomingweekstoensureasmoothtransition
GSIRcoversthefullcostofphotographyforalllistingswhenbookedthroughourpreferred vendors.Toscheduleashoot,simplyuseyour@GibsonSIR.comemailaddresssothevendorcan billGSIRdirectly
Technology&Email
● Whathappenstomyemail?
OnecrucialstepintransitioningtoGibsonissettingupyournewemailandtakingstepstomove awayfromconductingbusinessoutofyourAdvisorsLivingemail.Weareheretohelpwithall ofit!
YoushouldhavealreadyreceivedanemailwithyourGibsonlogincredentials Ifyouhavenotor havetroublelogginginpleaseletusknow
OnceloggedintoyourGibsonemailherearethestepswerecommendtaking:
1.TurnonemailforwardingwithinyourAdvisorsLivingemailtoforwardallmailtoyouGibson SIRemail Howdoyousetupemailforwarding?
UnderMailboxsettings>Mailflowsettings,clicktheManagemailflowsettingslink.Inthe Managemailflowsettingsdisplaypane,youwillseetheEmailforwardingoption.ClicktheEdit buttonnexttothisoptiontovieworchangethesettingforforwardingemailmessages
OurteamwillturnonforwardinguniversallyonFriday,October10
2.TurnonanautoresponderwithinyourAdvisorsLivingemailalertingyourclientsthatyour emailhaschanged Belowisarecommendedscript Thiswillensuretheymakenoteofyournew email.
Hello!Thankyouforyouremail.
Iwillreceivethisemail,butpleaseknowthatmyemailhaschangedsinceIhavejoinedGibson Sotheby'sInternationalRealty Kindlysendanyfuturecorrespondencetomynewemail
ADDYOURNAME@gibsonsir.com
Iamlookingforwardtohearingfromyou!
3 BeginconductingbusinessoutofyourGibsonSIRemail!
WewillbeworkingwithourITteaminthecomingweeksonmigratingyourdatafromyour AdvisorsLivingemailtoyourGibsonemail Inthemeantime,wewanttobesureyourclientsare beingalertedthatyouhaveanewemailaddress.
OncethatdatamigrationiscompletedsuccessfullywewillclosetheAdvisorsLivingemail inboxesandenablethatdomaintobeanaliassothatyourclientswillalwaysbeabletoreachyou atyourAdvisorsLivingemail!
● AtAdvisorsLiving,myemailwasmyfirstinitial+lastname(e.g., mpelletier@advisorsliving.com).Isthatstillanoption?
Yes.AtGibsonSotheby’sInternationalRealty,yourdefaultemail(andtheoneyou’llusetolog in)followstheformatfirstname.lastname@gibsonsir.com.
Tomakethingsseamlessforyouandyourclients,we’vealsosetupanaliasinthestyleyouwere accustomedto Thismeansbothaddresseswillwork Pleasebeawareitwilltakeupto48hours forthisaliastobeineffectafteryouremailwascreatedonOctober7
Example–MichellePelletier
Login/Default:michellepelletier@gibsonsircom
Alias:mpelletier@gibsonsir.com
● Istherespecificlanguagetoincludeinmyemailsignature?
Belowislanguageapprovedbyourin-houseGeneralCounseltoincludeinyouremailsignature:
First&LastName
Title
GibsonSotheby’sInternationalRealty
Your Office Address
CellPhone:
WIREFRAUDWARNINGNOTICE:GibsonSotheby’sInternationalRealtywillNEVER initiallyrequestfundsbewiredviaemail Itwillalwaysbecommunicatedverballytoinitiatethe process.WirefraudisaseriousissuesopleasebecautiousandcallGibsonSotheby’s
InternationalRealtyimmediatelyifyoureceiveawirerequestviaemail&youragenthasnot discusseditprior.ThenameonthebankaccountwillALWAYSbeBettyGibsonAssociates,Inc. DBAGibsonSotheby’sInternationalRealty Never,underanycircumstances,wirefundstoany othername.
CONFIDENTIALITYNOTICE:Theinformationinthisemailisconfidentialandprivileged
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● HowdoIshareinformationwithourcompany?
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TurningTransitionintoOpportunity
Thistransitionismorethanachecklist it’sachancetomaximizetheimpactofjoiningGibson Sotheby’sInternationalRealty.Overthenextseveralweeks,you’llbeintroducedtothetools,resources, andpeoplethatdefineourcultureandsetouragentsapart.
Eachweekisdesignedtohelpyoubuildconfidence,expandyouropportunities,andlearnwhatittruly meanstobepartofthisteam.Fromonboardingessentialstohands-ontrainingandcompanywideevents, you’llhavethestructureandsupporttokeepyourbusinessrunningseamlesslywhiletappinginto everythingGSIRhastooffer.
Forsimplicity,calendarinvitesandweeklyscheduleswillbesentstraighttoyourinbox Inthemeantime, here’saquickoverviewofwhatyoucanexpectfromthelearningsessions
Week1:GettingStarted&Essentials
Thefirstweekisallaboutsettingastrongfoundationsoyoucancontinueyourbusinesswithout interruptionwhilebecomingfullyintegratedintoGSIR.
● IndependentContractorAgreements(ICA):Meetone-on-onewithleadershiptosignyour ICA.ThisisrequiredtocontinueoperatingundertheGSIRlicenseandtoreceivecommission payments
● ClientCommunications:Beginreachingouttoyourbuyersandsellersusingtheprovided talkingpoints.Thesescriptsaredesignedtohelpyousharethetransitionconfidentlyand reinforcethebenefitstoyourclients
● EmailTransition:ActivateyournewGibsonSIRemail,setupforwardingfromyourAdvisors Livingaccount,andturnonanauto-responder OurTechnology&Toolsteamisheretoassist withsetupandtroubleshooting
● CoffeewithLeadershipteam:JoinourleadershipforawelcomesessionandopenQ&A.Thisis youropportunitytomeetwithourleadershipteamtoheardirectlyaboutGSIR’svision,andshare what’smostimportanttoyouaswebeginthisjourneytogether.
Week2:FromListingtoClosing:MarketingPower+TransactionSuccess
Thisinteractivesessionwillwalkyouthroughthefulljourneyoftakingonanewlistingandsuccessfully closingatransaction blendingtheexcitementofourbrand’smarketingpowerwiththepracticaltools thatkeepyourbusinessrunningsmoothly
● ElevateYourBrand&Listings
Discoverthecompletesuiteofin-housemarketingsupportnowavailabletoyou,includinghow toworkseamlesslywithyourOfficeMarketingCoordinators.We’llshowcasetheSotheby’s InternationalRealtybrandadvantage unparalleledvisibilityforyourlistingsandpersonal brandatthelocal,national,andgloballevel.
● LaunchingaNewListingtheRightWay
Fromlistingagreementstoprofessionalphotography,signage,andleveragingtheOffice MarketingProgram,you’lllearnhowtohitthegroundrunningwitheverynewlistingatGSIR
● ManagingtheTransactiontoClose.Onceyourlistingislive,we’llguideyouthroughthe transactionprocesswithGSIR’ssystems:Skyslope,DigiSign,anddirectdeposit Together,these toolscreateafaster,safer,andmorereliablewaytomanagedeals andensureyougetpaidon time.
Bytheend,you’llnotonlyseehowourmarketingresourcessetyourbusinessapart,butalso understandeverystepofbringingalistingtomarketandclosingitwithconfidence.
Week3:TellingYourStory:UsingPRtoPowerYourListingsandYourBrand
Hands-onsessionfocusedontheartofstorytellingasabusinesstool Thisworkshopwillshowyouhow touncoverthestoriesbehindyourlistingsandyourpersonaljourney andusethemtowinclients,build trust,andstandoutinacompetitivemarket
● ForYourListings:Learnhowtohighlightuniquepropertyfeatures,craftcompellingnarratives, andpositionyourhomesformaximummediaappealandbuyerattention
● ForYourPersonalBrand:Discoverhowsharingyourexpertise,values,andperspective strengthensyourreputationasatrustedmarketexpertandkeepsyoutop-of-mindwithclients
● ForYourBusinessGrowth:Seehowourcommunicationsteampartnerswithagentstoamplify thesestoriesthroughmediaoutreach,communityengagement,andbrand-buildingopportunities
Bytheend,you’llleavewithpracticalstrategiestotellbothyourlistingstoryandyourownstoryina waythatelevatesyourvisibility,credibility,andoverallbusinesssuccess
Week4:BusinessPlanning&Growth
Thisweekfocusesonbig-pictureplanningandbuildingconnections FromourfirstCompanywide Meetingtoadvancedtoolsandahands-onbusinessplanningworkshop,you’llgainstrategiesand relationshipstofinish2024strongandenter2025withmomentum.
● CompanywideMeeting(October28):OurfirstchancetobringthefullGSIRteamtogether HearamarketupdatefromShantBanosian,insightsfromanagentpanel,brandstrategyfrom Sotheby’sInternationalRealty’sCMO,andaninspiringkeynoteonhowtoarticulatethevalueof ourbrand.
● BusinessPlanningWorkshop:Joinourbrokerageteamforahands-onsessiondesignedtohelp yousetyourselfupforsuccessthroughtheremainderofthisyearandinto2025.Together,we’ll outlinepracticalstrategiesforcreatingabusinessplanthatadaptstomarketconditions, maximizesyourstrengths,andpositionsyouforconsistentgrowth You’llleavewithaclear roadmaptoguideyourgoals,priorities,andactivities ensuringyoufinishstrongthisyearand enter2025withfocusandmomentum
Week5:ShowcasingValuewithAdvancedTools
Thisweekisabouttakingwhatyou’vealreadylearnedandapplyingitdirectlytoyourbusinessgoals Together,we’llexplorehowtousethetoolsandresourcesatyourfingertipstoelevateyourvisibility, strengthenclientrelationships,andpositionyourselfasthetrustedmarketexpert
Fromcreatingcompellingpresentationsandclientreports,toleveragingmarketingautomationand communicationssupport,theseplatformsaredesignedtohelpyouworksmarterandstandoutina competitivemarket Thefocuswillbeonhowtointegratetheseresourcesintoyourdailyworkflowin waysthatalignwithyourbusinessstrategy ensuringthateverytoolyouuseenhancesyourvalueand acceleratesyoursuccess
Week6:OngoingLearning&Mastery
LearningatGSIRdoesn’tstopaftertheimmediatetransition Weprovidecontinuousopportunitiesto growyourskills,stayconnected,andstrengthenyourbusinessthroughregulartrainingandcollaboration.
● LearningSuiteOrientation–GettoknowtheGSIRLearningSuite,youron-demandlibraryof trainingvideos,tutorials,andresourcesdesignedtosupportyourongoinggrowth.Whetheryou wanttomasteranewtool,sharpenyoursalesskills,orrevisitbestpractices,theLearningSuiteis availableanytime,anywheretohelpyoustrengthenyourbusiness
● MondayMemos–JoinourleadershipteameveryMondayforalivesessionthatkeepsyou informed,inspired,andconnected.Theseweeklymeetingscovertimelyupdates,industry insights,andrelevanttrainingtopics givingyouconsistentopportunitiestolearn,engagewith leadership,andstayaheadinafast-movingmarket
● RegularSalesMeetings:Heldacrossallofficesandregions,thesemeetingsareopentoevery agent givingyouthechancetocollaborate,share,andbuildnewrelationshipsand opportunities.
