Powerfultogether
Partnership matters
Thank you for the opportunity to show you the difference Gibson Sotheby?s International Realty can make as your partner.
Our job is to make selling your home easier from start to finish And we have the experience and expertise to do just that.The essence of our approach is partnership ? and it leads to exceptional results
At Gibson Sotheby?s International Realty,we have everything in place to deliver like no one else We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan,including the mobilization of our resources and partnerships to reach the right audience of buyers.
Thank you once again for your consideration We would be honored to represent you.
Yourproperty
MarketingOverview
Print Marketing
PRINT COLLATERAL
Gibson Sotheby?s International Realty offers a variety of print marketing options that highlight key features of your home and generate exposure ? including pieces to share with prospective buyers and targeted mailers
- Custom multi-page brochures
- Brochure inserts (i e floor plans,improvement sheets,etc )
- Direct-mail postcards
- Office window displays
PRINT ADVERTISING
Gibson Sotheby?s International Realty partners with an array of regional and national publications allowing agents to place both print and digital advertisements with preferred pricing Your home could potentially appear in the following newspapers/magazines:
- Boston Homes
- Dorchester Reporter
- Cambridge Chronicle
- Hometown Weekly
DigitalMarketing
EMAIL MARKETING
- South Shore Real Estate Insert
- The Cricket
- Boston Magazine
- Wellesley Weston Magazine
- Harvard Magazine
- North Shore Magazine
- New York Times
- Wall Street Journal
Gibson Sotheby?s International Realty provides a selection of tailored email campaigns to promote your property to a variety of audiences
- Email blasts to your listing agent?s sphere of influence
- Email blasts to Gibson Sotheby?s International Realty?s agent network and local brokers
SOCIAL MEDIA MARKETING
Through targeted social media advertising,we have the potential to capture an extended audience outside of our own network Gibson Sotheby?s International Realty offers a variety of social media tools to further promote a property ? designed to generate leads,create awareness,and drive web traffic
PROPERTY WEBSITE
Gibson Sotheby?s International Realty will provide a property website that highlights property details and digital marketing assets such as photography,video,Matterport 3D virtual tour,and floor plans
DIGITAL ADVERTISING
Gibson Sotheby?s International Realty partners with a variety of digital advertising outlets that offer diverse campaigns to strategically market your property across the web ? targeting local,national,and/or international audiences
ONLINE PRESENCE
Your home will be displayed on SothebysRealty com and GibsonSothebysRealty com In addition,the property will be distributed to over 100 Sotheby?s International Realty affiliates around the world and shared with our global property marketing partners comprised of the most authoritative news,lifestyle,and financial voices,as well as real estate-centric websites
- Boston.com
- Realtor.com
- WSJ.com
- NYTimes com
- FinancialTimes.com
- LP-LuxuryProperties.com
- HomeFind.com
- Trulia com
AdditionalAwarenessEfforts
PUBLIC RELATIONS
- Zillow.com
- Juwai.com
- IHT.com
- & many more
For our most significant and newsworthy properties,Gibson Sotheby?s International Realty?s in-house public relations department will leverage strategic media outreach efforts for local,national and international exposure.Notable listings can take center stage in an array of print and digital publications,capturing a wide audience.
OUR NETWORK
When your home is represented by Gibson Sotheby?s International Realty,it benefits from our well-connected network of 700+ local agents as well as our robust global network Through personal outreach via office meetings,emails and calls,your property will be marketed to our agents and their highly qualified global clientele who know and trust the Sotheby?s International Realty brand
ProposedMarketingPlan
InitialPreparationofProperty
TIMING: PRE-MLS LAUNCH
- Install ?For Sale?signage on property,if permitted
- Professional photography
- Property video and/or 3D Matterport virtual tour
- Professional floor plans
- Create and finalize print collateral (i e brochures,inserts,etc )
PropertyLaunch
TIMING: WEEK OF LAUNCH IN MLS
- Submit property to MLSPin to reach the brokerage community
- Feature property on SothebysRealty com and GibsonSothebysRealty com
- Property will be distributed to our global property marketing partners,comprised of the most authoritative news, lifestyle and financial voices such as Realtor com,Zillow,NYTimes com,WSJ com,etc
- Listing agent to share the property via email and calls to personal sphere of influence
- Announce the listing to GSIR?s agent network and the local brokerage community via email blast
- Send a direct-mail postcard to a targeted list of potential buyers,introducing the property
- Launch a paid social media campaign targeting consumers within a 15-mile radius of the property
OngoingMarketingEfforts
TIMING: POST MLS LAUNCH
- Feature property in office window displays to capture optimal foot traffic
- Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook, Instagram,and LinkedIn with a combined reach of 15K followers
- Continue to feature property in various email campaigns
- Consider placing a print and/or digital advertisement to increase exposure within a target demographic
Yourcommunity isourcommunity
For more than 60 years,Gibson Sotheby?s International Realty has been the leading brokerage in the real estate markets spanning Eastern Massachusetts We are an integral part of our communities? we know the neighborhoods,schools, and shops from the inside out to sell potential buyers on the value of the area Better yet, we know and understand the people that make up these communities.It is this deep sense of place shared with our clients that sets us apart
NORTH SHORE
BOSTON
METROWEST
SOUTH SHORE
SOUTH COAST
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property.
Yourpartner
CarolynBoyle
Carolyn.Boyle@SothebysRealty.com
617962 7514
CarolynBoyleRealEstate.com
HighlyExperienced. LocalAgent.
Primarily a List ing Agent
$20 ?$30 Million Annual Sales Volume
$1,50 0,0 0 0 ?$2,50 0,0 0 0
List price range of the bulk of her listings
Well-Respect ed In the brokerage community
12 Years Estate Sale Experience
Source: MLSPin
Carolyn is dedicated to guiding her clients through the complexities of buying or selling their properties by utilizing her exceptional local market knowledge,unmatched professionalism and personalized service to achieve her clients? goals and minimize stress.
?My approach to real estate is uniquely customized and tailored to your specific needs and goals.I recognize that the process of buying or selling a home may not be familiar to you,and having a trusted advisor by your side every step of the way is both critical and comforting?
Carolyn?s strategy encompasses a blend of data-driven analysis and a keen understanding of local market dynamics to ensure that she delivers on your specific objectives.Carolyn?s commitment to excellence is reflected in her attention to detail and strategic approach ?There?s no better professional satisfaction than helping my clients get the home they love or selling their home for the best price ? Her dedication to your journey doesn? t end at closing From finding the perfect neighborhood to recommending trusted local professionals, she supports you every step of the way
Carolyn graduated from Amherst College and received her MBA from UCLA?s Anderson School of Management Carolyn lives in Belmont with her husband and three children In her spare time,she enjoys oil painting and spending time with her family,usually outdoors She is active in the community and has served on the boards of many non-profit and local organizations
MeetCarolyn?sTeam
Dawn Felicani REALTOR®
Dawn provides the highest level of service to all of our clients,and she pays careful attention to every detail in the selling and buying process Dawn is a member of the National Association of Realtors (NAR),Greater Boston Association of Realtors (GBAR) and the Massachusetts Association of Realtors (MAR)
Amanda Aalto Marketing & Advertising Coordinator
Amanda helps to create innovative marketing programs and impactful collateral to deliver maximum results with an exceptional level of service. With a keen eye and attention to detail,she understands the goals of our prospective buyers and ensures that our listing materials speak directly to their needs
Becca Logue Director of PR and Communications
Becca is a critical part of helping our PRand Social Media strategy.Becca crafts custom content to promote our listings and nurture our highly engaged social media channels Having worked in PRfor many years prior, Becca brings a wealth of connections with key local editors and works in tandem with our agents to pitch properties for timely features.
Thereviewsspeakfor themselves
SAM & RYAN T.
"Carolyn is meticulous,thoughtful, and honest.She has tremendous taste and is well connected in the area.We trust her implicitly and she brings her knowledge and experience to all she does.We intentionally sought her out to help us sell our home after we worked with her to purchase it two years prior.If we moved to the area again I?d once again seek to work with her She is a phenomenal realtor "
LYNNE & GERRY
"When we started to think about selling our home,we sought advice from Carolyn on maximizing our investment.When the time came to sell,Carolyn gave us detailed information about current market conditions and what we could reasonably expect.What could have been a very stressful experience was instead a process that followed a timeline and pace that worked for us and timed to bring our home to market at the optimal date and price.With Carolyn?s guidance, we had an offer we were thrilled to accept within five days during a rapidly shifting market We would not hesitate to recommend Carolyn Boyle as a realtor "
PATTI
"She gave me great advice about how to prepare my home before it was listed and was extremely responsive to my questions regarding the sale of my house. My home sold quickly and I attribute that to Carolyn's expertise,professionalism and her knowledge of the real estate market.I would highly recommend Carolyn.She was diligent,hard working and such a pleasure to work with during a pretty stressful time."
CARRIE R.
"Carolyn demonstrated excellent skills in marketing, staging and negotiating the recent sale of our family home She worked successfully with all participants,listening attentively and intelligently advising us every step of the way - demonstrating her knowledge and experience She worked with energy and enthusiasm - she knew what needed to be done and she successfully achieved the result we were looking for "
At AGlance
Source: MLSPin
NumberofSingleFamily SalesinNewtonin2024
There are 13 villages within Newton, Waban typically represents between 7% to 10% of Newton's annual sales Waban represents 9% of the land area of Newton and 7% of the housing stock
Source: MLSPin
EstateRepresentation
686CentreStreet,Newton
Client Profile
Executor of an estate located out of state seeking a Realtor with the experience,judgment, and resources to handle the full sale process from preparation through closing
K EY H I GH L I GH TS
Comprehensive Estate Oversight
Represented the executor remotely, coordinating all logistics ? from property clean-out and contractor quotes to final presentation and sale execution ? with consistent communication and documented updates throughout.
Strategic Property Preparation
The home had been in the same family for nearly 50 years and was filled with personal belongings.I managed the full clean-out, removal of excessive contents,and a light refresh ? stripping dated wallpaper,repainting select walls, and refinishing a few floors to highlight the home?s architectural beauty without over-investing.
Positioning and Storytelling
Crafted an aspirational, lifestyle-driven property description that connected emotionally with buyers by focusing on the home?s character,legacy, and future potential ? moving beyond the typical real estate agent?s feature list to evoke buyer imagination.
Professional Presentation
Used high-quality photography, floor plans, and marketing collateral to showcase the home?s scale,period details,and location appeal.
Targeted Marketing Reach
Leveraged Gibson Sotheby?s local network and the local brokerage community through broker open houses and public open houses,combined with global Sotheby?s International Realty exposure to reach both local buyers and relocating families.
Market Strategy and Offer Management
Launched with a seven-day showing schedule and an offer deadline The strategy created strong competition and urgency,resulting in 11offers ? from both end users and developers
Exceptional Outcome
After a best-and-final round,the winning offer of $1,630,000 exceeded the list price by $335,000, delivering an excellent result for the estate.
Yourbrokerage
Our local heritage began in 1962,when Betty Gibson,esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood Gibson was instrumental in developing the growth and desirability of not only the South End,but the city of Boston as a whole
Today,Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 25+ offices and more than 500 associates serving Boston,Greater Boston,the MetroWest,North Shore, South Shore,South Coast,Cape Cod, Nantucket,New Hampshire,and Rhode Island
Specializing in residential sales and rentals at all price points,our team offers a world of advantages to our clients? including a heritage of hyper-local expertise,a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals
Scan to view our office locations
$3.39 Billion in Sales Volume in 2024
# 1 Massachusetts-Based Firm by Sales Volume
Highest Average Sale Price of the Top 10 Firms
25+ Offices in Massachusetts
50 0 Agents and 50+ staff
Sotheby?sis morethan justourname
Over the last two centuries,Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today,Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 1million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
Global sales volume 2024,USD
26,10 0
Sales associates
1,10 0
Offices worldwide
33 Million sothebysrealty com visits in 2024
# 1
Most profiled real estate company in the news
1 2 Million Engaged social media followers
65 Million + Videos played in 2024
1744
The year our heritage began
Youradvantage
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and expectations
ON L I N E EX PERT I S E
Ourreach bringstheworld toyourhome
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography,impactful photography,and inviting virtual tours
sothebysrealty com visits in 2024 Languages
40% 65M
Visitors from outside the U S Organic search traffic Videos played in 2024
Rental Properties
Topmediapartners drivetrafficto
As soon as your property is on sothebysrealty com,it is also distributed across a variety of leading websites across the world, maximizing reach and exposure
Noonecandraw moreeyestoyourlisting
We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world
Ourconnections becomeyourconnections
The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally,our YouTube channel has more subscribers and video views than any other real estate brand
Ourreputation isyouradvantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news
H1 20 25 Press Share of Voice
Sotheby?s International Realty
Coldwell Banker
Douglas Elliman
Compass
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The Agency
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Knight Frank
Volume Reach
You?llseetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings.This helps steer the sales strategy along the way and guide informed decisions.
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients. Trust, of course,is all about comfort It?s about feeling at home Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusive access to highly qualified global clientele Award-winning website
Exclusive media relationships increase your exposure
Unique content promotes your property to a select audience Most viewed real estate channel on YouTube Engaged social followers
Comprehensive and customized plan for your home