THIS YEAR, WE DREW INSPIRATION FROM THE ARCHITECTURAL IDENTITIES OF SAUDI ARABIA FOR OUR THEME. THE DIVERSE ARCHITECTURAL STYLES ACROSS THE KINGDOM FROM TRADITIONAL NAJDI AND HIJAZI DESIGNS TO CONTEMPORARY LANDMARKS REFLECT THE RICH CULTURAL HERITAGE AND EVOLVING URBAN LANDSCAPE OF SAUDI ARABIA OUR FOCUS HIGHLIGHTS HOW THESE ARCHITECTURAL IDENTITIES SHAPE THE NATION’S CHARACTER AND INSPIRE CREATIVITY IN DESIGN, PLANNING, AND VISUAL STORYTELLING.
PARTNERSHIPS PARTNERSHIPS
Effat University’s College of Architecture and Design collaborates with local and international firms, cultural institutions, and government bodies. These partnerships provide students with hands-on projects, professional training, and exposure to the latest design and architecture practices, preparing them to become future leaders in the field.
ABOUT OUR NEWSLETTER
WELCOME TO THE THIRD EDITION OF EFFAT UNIVERSITY’S COLLEGE OF ARCHITECTURE AND DESIGN NEWSLETTER. WE HIGHLIGHT HOW ARCHITECTURE AND DESIGN SHAPE OUR SPACES AND REFLECT INNOVATION AND CULTURE. STUDENTS ENGAGE IN CREATIVE THINKING, DIGITAL INNOVATION, AND HANDS-ON PROJECTS, CELEBRATING TALENT AND IDEAS THAT DEFINE OUR VIBRANT DESIGN COMMUNITY.
Dean, Effat CollEge of Architecture and Design
Dr. Asmaa Ibrahim
PROFESSOR & DEAN OF COLLEGE OF ARCHITECTURE & DESIGN
DURING FALL 2025, WE FURTHER STRENGTHENED OUR FOCUS ON SERVICE LEARNING AND STUDENT ENGAGEMENT BY EXPANDING HANDS-ON PROJECTS AND INCREASING EXTRA- AND CO-CURRICULAR ACTIVITIES ACROSS PROGRAMS. THESE INITIATIVES ENABLED MORE STUDENTS TO ENGAGE WITH REAL-WORLD CHALLENGES, COLLABORATE WITH COMMUNITY PARTNERS, AND ENHANCE THEIR LEARNING BEYOND THE CLASSROOM. THROUGH WORKSHOPS, FIELDBASED PROJECTS, AND EXPERIENTIAL LEARNING OPPORTUNITIES, WE AIMED TO ENRICH THE OVERALL STUDENT EXPERIENCE WHILE SUPPORTING PROFESSIONAL GROWTH, CIVIC AWARENESS, AND MEANINGFUL CONNECTION BETWEEN ACADEMIC STUDY AND PRACTICE.
Chair of ARCH Department
Dr. Tamer ElSerafi
ASSOCIATE PROFESSOR & CHAIR OF ARCH DEPARTMENT
THE ARCH DEPT. MADE STRONG ACHIEVEMENTS THIS YEAR WHICH ARE DEMONSTRATED THROUGH MANY ACTIVITIES INCLUDING HIGH-IMPACT GUEST LECTURES, ENRICHED SITE-BASED LEARNING EXPERIENCES, AND EXPANDED TRAINING IN DIGITAL DESIGN. THE DEPT’S COMMITMENT TO SUSTAINABILITY AND INNOVATION IS EVIDENT IN THE LAUNCH OF THE SUSTAINABLE BUILDING TECHNOLOGIES UNIT AND THE DELIVERY OF HANDS-ON WORKSHOPS. EQUALLY NOTEWORTHY IS THE DEPT GROWING GLOBAL FOOTPRINT: ALUMNI RECOGNITION ON INTERNATIONAL PLATFORMS, PARTICIPATION IN MAJOR PROFESSIONAL FORUMS, RESEARCH AND POSTER AWARDS, AND STRENGTHENED INDUSTRY PARTNERSHIPS. THESE MILESTONES AFFIRM AN ADVANCING DESIGN EXCELLENCE, CULTIVATING FUTURE-READY COMPETENCIES, AND CONTRIBUTING MEANINGFULLY TO THE BUILT ENVIRONMENT LOCA
FIELD VISIT TO EXPLORE LOCAL MATERIALS AND CRAFTSMANSHIP
As part of the preparation for the upcoming Earth Building Technology workshops, Dr. Nermine Abdel Halim and Dr. Amgad Fahmy visited the Fatma Talal Hassanen Institution for Arts and Pottery. The visit aimed to explore local Saudi materials and learn from traditional pottery techniques that can inspire sustainable building practices. 30 August 2025
THE FUTURE OF ARCHITECTURE AND URBANISM IN SAUDI ARABIA: THE KING SALMAN CHARTER
On September 4, 2025, a lecture titled “The Future of Architecture and Urbanism in Saudi Arabia: The King Salman Charter” was presented as part of the Architecture Department Guest Lecture Series. The lecture was delivered by Arch. Alia Al Thunayyan, an architectural and cultural specialist and KSUCA Ambassador. Organized by Prof. Mohamed Fekry, the lecture focused on the King Salman Charter and its role in shaping the future of architecture and urban development in Saudi Arabia. It highlighted the importance of preserving cultural identity while promoting sustainable and modern urban design
EFFAT ALUMNI SHINE ON THE GLOBAL STAGE
Effat University proudly celebrates its alumna Salwa Samargandi, winner of the World Architecture (WA) Award in the Architecture – Realised Projects category. Her firm, SAL Architects, was recognized for its outstanding design excellence and innovative architectural approach. This prestigious achievement reflects Salwa Samargandi’s commitment to highquality, thoughtful design and highlights the strong academic foundation provided by Effat University. It also underscores the growing global presence and impact of Effat graduates, who continue to contribute creatively and professionally to the field of architecture worldwide. 16 September 2025
CAPSTONE 2 STUDENTS EXPLORE REAL-WORLD ARCHITECTURE
Students of the Capstone 2 course at Effat University recently visited Al-Usayla in Makkah under the expert guidance of Dr Amgad Fahmy, gaining a unique opportunity to engage directly with real-world architectural challenges and analyze the site’s conditions while understanding the natural and cultural context shaping their upcoming projects
The visit was more than just observational it provided a handson experience that allowed students to apply theoretical knowledge, sharpen problem-solving skills, and enhance their creativity and confidence in tackling future design challenges. This experience reflects Effat University’s commitment to practical learning, bridging the gap between theory and practice, and empowering students to become visionary architects capable of designing sustainable and innovative environments that meet societal needs. 14 September 2025
ENHANCING DIGITAL DESIGN SKILLS: SKETCHUP TRAINING WORKSHOP FOR ARCHITECTURE STUDENTS
The Architecture Department is hosting a SketchUp Training Workshop led by Dr. Mohammed Fekry, designed to enhance students’ digital design capabilities. The workshop will introduce participants to SketchUp’s powerful 3D modeling tools, enabling them to create precise models and explore innovative design approaches. Through hands-on exercises, students will gain practical techniques to improve visualization and presentation skills, essential for both academic projects and professional practice This training offers a valuable opportunity to strengthen technical proficiency, boost design confidence, and integrate digital tools effectively into the architectural workflow 17 September 2025
SUSTAINABLE BUILDING TECHNOLOGIES UNIT LAUNCHED
Dr. Nermine Abdel Halim, supported by Effat University, ECoAD, and the Department of Architecture, established the Sustainable Building Technologies Unit to promote eco-friendly construction The unit provides hands-on training in compressed earth bricks, rammed earth, and date-palm leaf assemblies, encouraging the use of local and sustainable materials 17 September 2025
The Rammed Earth Workshop, held during the 4th International Architecture and Design Conference at Effat University (29–30 September 2025), was led by Dr Nermine Abdel Halim and Dr Amgad Fahmy The workshop provided participants with hands-on experience in sustainable construction using earth as a building material within the Sustainable Building Technologies Unit. Emphasizing the revival and modernization of traditional techniques, the session demonstrated practical applications of eco-friendly methods for contemporary architectural projects.
CAPSTONE PROJECTS AND CITY BRANDING: LINKING ACADEMIA AND PRACTICE
On 28 September, we were delighted to host Dr. Badiah Masoud for an open and interactive discussion with our Capstone Studio students.
The session, organized by Dr. Mohamed Fekry, was held in an informal and relaxed atmosphere in the Students’ Lounge at Effat Library and Cultural Museum, transforming into a vibrant brainstorming space where creative ideas flourished. This friendly setting encouraged students to explore new possibilities, challenge conventional thinking, and translate their visions into innovative yet practical project concepts.
A heartfelt thank you to Dr Badiah Masoud for her inspiring discussions and valuable insights that motivated our students to think beyond the ordinary
CITY TRANSFORMATION AND BRANDING MSAU GUEST LECTURE
Arch Yara Al-Johani, alongside Prof Mohamed Fekry, will lead a specialized session for Master’s students exploring the intersection of architectural identity and city transformation Conducted on-site, this educational and research-focused session aims to provide students with hands-on insights into how architecture shapes, and is shaped by, the evolving urban environment
The lecture will examine strategies for integrating cultural identity into contemporary urban design, offering students practical knowledge to inform both their academic projects and future professional practice This is a valuable opportunity for Master’s students to deepen their understanding of the dynamic relationship between architecture, identity, and city development 28 September 2025
AISHA ALSHEHRI HIGHLIGHTS SUSTAINABLE CONSTRUCTION AT “TOUBNA SAUDI” EVENTS
Aisha Alshehri participated as a speaker in the second and third editions of the “Toubna Saudi” events, held under the patronage of the National Committee for Red Brick, in collaboration with the Federation of Saudi Chambers and the Asharqia Chamber
The events focused on the importance of red brick in enhancing energy efficiency and building quality, while also highlighting the role of digital technologies and robotics in advancing modern construction practices
These efforts align with the Sustainable Construction Initiative launched by the Ministry of Municipalities and Housing, aiming to promote sustainability standards in buildings and communities and support the development of the construction sector in Saudi Arabia
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REFAN ABED RECOGNIZED AS A YOUTH CREATOR OF 2025 BY MISK GLOBAL
Refan Abed has been selected by Misk Global as one of the Youth Creators of 2025, in recognition of her creative contributions and impactful initiatives. The announcement comes as part of #MGF25, a global platform that brings together inspiring young leaders from around the world to share ideas, drive change, and shape the future This achievement reflects her commitment to creativity and youth empowerment, highlighting the growing role of young talents in making a positive impact at both local and international levels
ALUMNI IN FOCUS:WIAM KAFYAH’S IMPACT ON DESIGN AND CULTURAL ARCHITECTURE
Arch Wiam Kafyah continues to make impactful contributions to architectural discourse and practice Her work exemplifies a deep commitment to researching and communicating the intersection of architectural identity, cultural narratives, and environmental responsiveness. She has been instrumental in initiatives that document and celebrate the architectural character of cities, most notably her leadership, alongside dear co-founder Fatemah Almadani, in the “Architecture of Jeddah” initiative, which catalogued more than 100 buildings as living embodiments of cultural memory and urban identity Her professional and intellectual contributions extend to thought leadership, where she actively shares insights on narrative design frameworks, sustainable architectural practice, and context-based design thinking
DANIA MUNSHI: DRIVING SUSTAINABLE INNOVATION IN REAL ESTATE DEVELOPMENT
Dania Munshi is a Senior Development Manager at ROSHN, specializing in real estate development, project management, and architectural design She leads largescale projects focused on innovation, sustainability, and long-term urban growth, combining strategic insight with creative vision to deliver impactful and communitydriven real estate solutions
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ALANOD ALSHAIKH PARTICIPATES AS SPEAKER AT THE INTERNATIONAL RESTORATION CONFERENCE 2025
Alanod Alshaikh participated as a keynote speaker in the first panel discussion at the International Restoration Conference, organized by the Heritage Commission on October 1, 2025. She shared her insights on cultural heritage preservation, sustainable restoration, and the integration of modern technologies with historical values. During the session, she emphasized the importance of balancing urban development with heritage conservation and the role of young professionals in safeguarding cultural legacy. Her contributions reinforced a commitment to advancing heritage preservation initiatives locally and internationally
JOUD SAMMAKIEH APPOINTED MANAGER
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MASTERPLAN AT THE ROYAL COMMISSION FOR MAKKAH CITY
Joud Sammakieh has been appointed Manager – Masterplan at the Royal Commission for Makkah City and Holy Sites, marking a new chapter in her professional journey In this role, she contributes to the planning and development of the holy city, carrying a responsibility that reflects trust, dedication, and service to one of the most significant places in the world.
EXPLORING DATA-DRIVEN DESIGN AND BIM WORKFLOWS: INSIGHTS FROM JEDDAH CONSTRUCT FIRESIDE TALKS
As part of the Jeddah Construct Fireside Talks, held from 28–30 September 2025, industry experts shared their perspectives on the evolving role of data and technology in architecture and construction. Among the speakers, Mostafa A. Gabr, Senior Architect, BIM Manager, and PhD candidate, highlighted key questions regarding the value and utilization of project data. He discussed which project data is most valuable yet often overlooked, and how BIM can integrate field, design, and commercial data to enable smoother project delivery. He also reflected on the growing importance of data-driven workflows in shaping the future of design and construction in Saudi Arabia
Amgad Fahmy, Architectural Consultant, emphasized the role of consultants in guiding design decisions through critical data insights, especially in early project stages He addressed the challenge of balancing data-driven insights with the preservation of creativity and design intent, and shared strategies for helping project teams focus on the most impactful data without being overwhelmed.
The Fireside Talks provided a platform for exploring how emerging technologies and datainformed approaches can improve efficiency, collaboration, and decision-making in the built environment. The discussion highlighted the need for professionals to adapt to a landscape where design, construction, and operational data intersect, fostering more informed and innovative architectural and engineering practices in Saudi Arabia.
Event Date: 28–30 September 2025
ABOUT VISIONARY DESIGN: SHAPING THE FUTURE
The 4th International Architecture and Design Conference at Effat University (29–30 September 2025) brought together architects, designers, and academics from around the world to explore innovative approaches in architecture, interior design, urban planning, and sustainable building practices. The conference provided a platform for sharing knowledge, showcasing cutting-edge projects, and discussing the future of the built environment in a rapidly evolving world.
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EFFAT UNIVERSITY HOSTS 4TH INTERNATIONAL ARCHITECTURE &
DESIGN
CONFERENCE ON VISIONARY DESIGN
Jeddah, Saudi Arabia Effat University successfully hosted the 4th International Architecture & Design Conference (IADC 4) under the theme “Visionary Design: Shaping the Future in a Changing World ” The conference welcomed over 800 participants from more than 10 countries across four continents, highlighting Effat University’s growing role as a hub for global design innovation. The conference was opened by Dr. Asmaa Ibrahim, Dean of the College of Architecture & Design, who emphasized the university’s commitment to innovation, sustainability, and cultural stewardship, aligned with Saudi Vision 2030. She highlighted the importance of cross-disciplinary collaboration in addressing global challenges and advancing creative solutions.
IADC 4 featured eight thematic tracks, four international keynote speakers, and two plenary panels showcasing industry insights and alumni achievements Hands-on workshops on compressed-earth construction, folding structures, and eco-friendly paper-making using palm fibers emphasized sustainability and cultural heritage Student innovation was showcased through an exhibition of 149 posters, while 356 high school students participated in national competitions, encouraging early engagement with architecture and design. The conference also strengthened collaboration through the signing of five MoUs supporting research, professional development, and experiential learning. Supported by 15 sponsors and partners, the conference reinforced Effat University’s commitment to sustainable, inclusive, and innovative design practices and marked the upgrade of its proceedings to Emerald Publishing, ensuring international academic visibility. Guided by leaders such as Dr. Asmaa Ibrahim, Effat University continues to shape the future of architecture and design through visionary thinking and global collaboration
CRAFT FOR A CAUSE: BREAST CANCER INITIATIVE
The Craft for a Cause (Breast Cancer) initiative, organized by the ARCH Student Council under the supervision of Ms Maya, was an awareness event that combined creativity with community engagement to support the fight against breast cancer Through meaningful crafting activities, students expressed solidarity with patients and survivors while promoting the importance of early detection and regular screenings The initiative fostered health awareness and encouraged students to actively support humanitarian and health-related causes
29 October 2025
AIAS AND ARCH STUDENT COUNCIL CAMPUS MARATHON
The marathon organized by the American Institute of Architecture Students (AIAS) in collaboration with the ARCH Student Council brought together students from across Effat University to promote health, teamwork, and community engagement. The event encouraged physical activity and friendly competition while fostering an energetic and supportive campus atmosphere Through this initiative, organizers highlighted the importance of wellness, collaboration, and extracurricular activities in enriching student life and supporting holistic development
30 October 2025
INTRODUCING DAYLIGHTING IN ARCHITECTURE: ENHANCING SPACES
The Department of Architecture is hosting a lecture by Dr. Amgad Fahmy on October 1, 2025, focusing on the role of natural light in architectural design. The session explores key daylighting principles and strategies that enhance interior comfort, improve energy efficiency, and support sustainable design Students will gain practical insights into building orientation, window placement, and light distribution techniques, enabling them to integrate effective and innovative daylighting solutions into their architectural projects.
NEWS UPDATE
EXPLORING THE HUMAN–PLACE CONNECTION
Effat University hosted the workshop “Man & Place: Interrelation in Dialogue – Reflections on Identity, Culture & Change” on 24 November 2025, led by Dr Mohammed Fekry Guest speakers Dr Adel Alzahrani, Prof Reem Alsabban, Dr Noura Ghabra, and Dr Ahmed Abdelrazik shared insights on architecture, urban planning, and cultural identity, highlighting the role of space in shaping community and belonging
MEGA PROJECT MANAGEMENT GUEST LECTURE
On 5 November 2025, the Architecture Department hosted Dr. Bassam Ghulman for senior students. His lecture, “Complexity, Collaboration, and Success: The Haramain Railway as a Case Study,” examined the challenges of large-scale architectural and engineering projects, emphasizing the importance of collaboration and effective project management. Throughout the session, organized by Prof. Mohamed Fekry, the students gained practical insights into real-world workflows and leadership in the field.
EFFAT UNIVERSITY INTRODUCES CEB PRESS FOR SUSTAINABLE CONSTRUCTION
Effat University has introduced a Compressed Earth Brick (CEB) Press Machine to support sustainable construction research and hands-on learning. Led by Dr. Nermine Abdel Halim, the initiative enables students to gain practical experience with eco-friendly building materials, reinforcing the university’s commitment to sustainability in architectural education. Event Date: 20 October 2025
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The Architecture of Memory: Jeddah
On 13 November 2025, a session by Arch Wed Alyamani explored how architecture preserves memory and evokes nostalgia in Jeddah Students examined historic buildings and cultural narratives to understand how design could connect communities to their heritage. The lecture emphasized creating spaces that honor the city’s past while inspiring emotional resonance and cultural identity.
AI in Architectural Research
On 16 November 2025, Prof. Hossam Elsamaty and Prof. Mohamed Fekry led an online session on using AI tools in architectural research Students learned to search, analyze, and synthesize information to enhance architectural identity, integrating AI into their design process for innovative and creative outcomes
ARCHITECTURE STUDENTSVISIT EL KHAYYAT RED BRICKS FACTORY
On 13 November 2025, Effat University Architecture students visited El Khayyat Red Bricks Factory in Jeddah to learn about sustainable brick production. Guided by the factory team, they observed the full process from clay preparation to kiln firing and learned how optimized manufacturing reduces energy use and carbon emissions The visit connected classroom theory with real-world practice, emphasizing sustainable material choices and energy-efficient design for future architectural projects
Mastering Revit Mechanical Modeling
On 17 November 2025, the Architecture Department hosted Dr. Amgad Fahmy for a lecture on Revit Mechanical Modeling. The session focused on using Revit to design and coordinate mechanical systems, visualize 3D models, detect clashes early, and optimize workflows, providing participants with practical skills to integrate mechanical systems into architectural projects efficiently
Revit Mechanical ModelingWorkshop
On 18 November 2025, the Architecture Department hosted Dr. Amgad Fahmy for a lecture on Revit Mechanical Modeling. The session demonstrated how Revit enables efficient design and coordination of mechanical systems, 3D visualization, clash detection, and workflow optimization, giving participants practical skills for integrating mechanical systems into architectural projects
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Designing a Shared Future: Highlights from the 19th RED Summit Luxury Edition
The 19th Real Estate Development Summit – Saudi Arabia | Luxury Edition, held on December 9, 2025, brought together over 1,000 pre-invited leaders from development, investment, architecture, engineering, and hospitality Under the theme “Designing Tomorrow, Together,” the summit provided a comprehensive platform for collaboration, strategic dialogue, and forward-thinking discussions shaping the Kingdom’s built environment
This year’s edition featured two dedicated tracks: Development and Investment, offering in-depth discussions, strategic insights, and actionable ideas to guide the future of Saudi Arabia’s real estate sector These initiatives reflect the Kingdom’s ambition to position itself as a global hub for sustainable urban development, smart cities, and innovative real estate solutions.
As part of the GBB Future Minds Program, 30 talented architecture and design students from Effat University engaged directly with global industry leaders. They participated in workshops, interactive sessions, and panel discussions, gaining invaluable experience and insight into emerging trends and best practices in architecture and urban planning. This initiative demonstrates the summit’s and the Saudi Business Council’s commitment to youth empowerment, knowledge exchange, and nurturing the next generation of design and planning professionals. Sustainability was a key focus of the summit, highlighted by collaboration with VCM to achieve Net Zero Event standards. This effort set a new benchmark for environmentally responsible practices in large-scale industry events and reinforced the Kingdom’s commitment to green and sustainable development. Participants benefited from the expertise of internationally renowned speakers, including:
Kerem Cengiz (LWK + PARTNERS): on resilient, human-centered design
Ron Bakker (PLP Architecture): on intentional, human-focused architecture
Aala Qahtani (ALIEN Architects): on the evolution of Saudi Arabia’s architectural identity and future urban trends
The summit also featured the RICA Industry Choice Awards, recognizing outstanding projects and companies in the sector, alongside critical discussions on ethical development, smart cities, and sustainable urban planning These sessions emphasized the importance of collaboration between public and private sectors, as well as academic institutions, in driving innovation and shaping the future of the Kingdom’s built environment. The Luxury Edition of the summit highlighted the spirit of innovation, knowledge exchange, and collaboration, reinforcing Saudi Arabia’s position as a leader in sustainable urban development. The Saudi Business Council continues to provide platforms where emerging talent can learn, connect, and grow alongside industry leaders, contributing to the design of the Kingdom’s cities of tomorrow. Together, the RED Summit is shaping the future of Saudi Arabia’s urban l d d bl h f d f sustainable and innovative urban development.
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EDUCATIONAL SITE VISIT TO ITHRA
The site visit to Ithraa in Al Khobar, carefully arranged by the distinguished faculty of the Design and Architecture Department, provided students with a valuable and deeply enriching learning experience. This initiative aligned with the department’s commitment to integrating academic knowledge with real-world professional exposure, ensuring that students engage with contemporary practices that shape the design and development landscape in the Kingdom.
Throughout the visit, students toured Ithraa’s state-of-the-art facilities, gaining direct access to a wide range of specialized spaces and active project environments They were introduced to the organization’s ongoing work across various disciplines, allowing them to observe the progression of design projects from conceptual stages all the way to implementation This firsthand exposure enabled students to better understand the methodologies, technical processes, and decision-making frameworks that guide professional practice in leading design institutions
In addition, students had the opportunity to interact with professionals and project leads, discussing design strategies, material selections, sustainability considerations, and innovative technological tools utilized in both architecture and interior design workflows. These conversations offered them clarity on industry expectations and provided meaningful insight into the collaborative nature of multidisciplinary project teams. The immersive experience not only strengthened students’ technical awareness but also deepened their appreciation for the complexities and challenges that accompany real-world project development. By witnessing the integration of creativity, engineering, management, and technology within professional settings, students developed a more comprehensive understanding of how academic concepts translate into tangible outcomes. Ultimately, the visit served as an essential bridge between theory and practice, reinforcing the department’s commitment to preparing future designers and architects who are informed, skilled, and capable of contributing effectively to the evolving design sector in Saudi Arabia. Such field experiences play a crucial role in shaping student perspectives, motivating them to pursue excellence, and equipping them with the confidence to navigate the professional world with competence a d ambition.
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IOT IN SMART BUILDINGS
On 24 November 2025, the Architecture Department hosted Dr. Amgad Fahmy for a session on “IoT in Architecture: Smart Buildings.” The lecture explored how IoT is transforming design and building management, highlighting intelligent systems, energy efficiency, and user-centered approaches to create smarter, more responsive environments
EXPLORING HIJAZI ARCHITECTURAL IDENTITY
On 26 November 2025, Arch. Hanan led a lecture on Hijazi architectural identity for Architecture students. The session explored key design elements, cultural and historical influences, and methods for integrating traditional heritage into contemporary architecture Students learned how craftsman and cultural narratives can inspire modern design, conne present architectural practices
INTEGRATED ARCHITECTURE: HARMONY IN DESIGN
In a public lecture, architect Mohamed Mokhtar Al-Rafei discussed integrated architecture as a holistic approach that combines beauty, function, sustainability, and harmony with the environment and society. He emphasized understanding human needs, material selection, natural light, climate adaptation, and cultural context. Highlighting interdisciplinary collaboration, Al-Rafei explained that integrated architecture enhances life quality by uniting art, science, tradition, and modernity in a cohesive and environmentally consc
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INVITATION TO PARTICIPATE IN SHARE ARCHITECTS 2025
The Saudi Urban Society is pleased to invite Dr Asmaa Ibrahim to participate in Share Architects 2025, scheduled to take place in Jeddah in December 2025 The event will gather architects, academics, and industry professionals to exchange knowledge, share experiences, and discuss contemporary trends in architecture and urban development
Dr Ibrahim’s participation highlights her expertise and contributions to the field, while also reflecting the Society’s commitment to fostering collaboration between academia and the professional community. The event aims to promote innovative ideas that drive the advancement of architecture and urbanism in the Kingdom, providing a platform for dialogue, learning, and networking among leading figures in the industry
Participants will have the opportunity to attend workshops, panel discussions, and interactive sessions designed to address emerging challenges and opportunities in urban planning The event also seeks to inspire young architects and students by showcasing pioneering projects and creative solutions from both local and international experts By bringing together diverse perspectives, Share Architects 2025 is set to reinforce the Kingdom’s vision for sustainable and innovative urban development
DEPARTMENT’S PARTICIPATION IN MUNEER SENDI’S AWARD
Dr Ahmed Mohamed Refaat participated as a juror in the Munir Sindi Architectural Award (4th Cycle – 2025), Urban Design and Planning Track Dr Nermine Abdel Halim, also participated as a jury member in the Architecture Track They reviewed projects based on design innovation, sustainability, and contextual responsiveness This role highlights their contribution to national architectural initiatives and their commitment to promoting knowledge exchange and socially responsible approaches to the built environment
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JEDDAH GOVERNOR LAUNCHES ARCHITECTURE & QUALITY OF LIFE FORUM
His Royal Highness Prince Saud bin Abdullah bin Jalawi, Governor of Jeddah, inaugurated the Architecture and Quality of Life Forum in Jeddah, organized by the Jeddah Chamber of Commerce with the Urban Development Council, Saudi Urban Society, and Saudi Council of Engineers. The forum brought together experts, government officials, and private-sector leaders to share innovative ideas and sustainable urban planning practices
Participants explored new projects and strategies to create human-centered, environmentally friendly, and culturally reflective cities
Collaboration between academic institutions, professionals, and industry stakeholders supports young talent and encourages innovative solutions The event also honored experienced leaders in architecture and planning for their contributions Jeddah – December 8, 2025
EDUCATION AND FUTURE OF DOCUMENTATION
Our Alumni, Arch. Huda Taher Alarfaj, Lecturer at King Saud University and PhD Candidate at Politecnico di Milano, was recognized at the Architecture and Design Research Conference, organized by Saudi Arabia’s Ministry of Culture, for her innovative work in heritage preservation. Her award-winning paper, “From Scan to Simulation:
A Workflow for Virtual Documentation of AlUla’s Archaeological Heritage, ” presents a workflow combining 3D laser scanning with virtual reality to digitally document Qasr al-Bint in AlUla. This approach allows safe, non-invasive exploration of fragile archaeological sites while creating detailed digital replicas for scholars, students, and the public
The research earned the Best Paper Award in the “Education and the Future of Documentation” track, highlighting its contribution to the future of heritage documentation During the award ceremony, HRH Prince Nawaf bin Ayyaf presented the honor to Arch Kholoud Ghalib on behalf of Arch Huda Her work bridges traditional archaeological research with advanced digital tools, offering a model for preserving, studying, and experiencing heritage sites in Saudi Arabia and beyond
December 6, 2025
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DIGITAL HERITAGE DOCUMENTATION WORKSHOP EMPOWERS SAUDI YOUTH IN ALULA
From December 5 to 7, 2025, the Saudi Umran Society organized a free workshop in AlUla to train Saudi youth in advanced digital techniques for urban heritage preservation Targeting students and graduates in architecture and related fields, the workshop offers hands-on experience with 3D laser scanning and other cutting-edge tools to document fragile heritage sites accurately and non-invasively
Led by experts from King Saud University and Politecnico di Milano, and supervised by Dr Mohamed Fekry, the workshop fosters local and international collaboration to support Saudi Arabia’s cultural preservation goals under Vision 2030 Due to limited spots, participants will be selected based on registration priority and academic relevance.
EXPLORING THE INTERSECTION OF CINEMA AND ARCHITECTURE: EFFAT COLLEGE STUDENTS PRESENT FINAL PROJECTS
The final presentation of Comparative Architectural Thoughts, titled “The Interrelation Between Cinema and Architecture”, took place on December 17, 2025, at Effat College of Architecture & Design Students explored how architecture and cinema influence cultural expression, spatial experience, and human perception Historical and contemporary examples demonstrated the mutual inspiration between the two fields Evaluated by a distinguished jury and guided by Prof Mohamed Fekry, the session highlighted critical analysis, creativity, and interdisciplinary exploration
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EFFAT UNIVERSITY HOSTS FINAL PRESENTATION ON JEDDAH’S CITY IDENTITY AND TRANSFORMATION
Effat University’s College of Architecture and Design hosted the final presentation of the course Architecture and Urbanism – Theories and Debates within the Master of Science in Architecture and Urbanism program. Titled “City Identity and Transformation: The Case of Jeddah,” the session explored the evolving urban identity of Jeddah amid rapid transformation. The presentation examined Jeddah as a complex urban context shaped by historical heritage, cultural values, and contemporary development. Key discussions addressed the impact of urban growth on social and spatial identity, as well as the challenge of balancing modernization with sustainability and heritage preservation
The jury included Architect Mohamed Borhan, Dr Wadia Albarqawi, Dr Ahmed Refaat, Arch Mohamed Borhan, and Urbanist Yara Aljohani, whose academic and professional perspectives enriched the dialogue and critical feedback
Organized by Prof. Mohamed Fekry, the session reflected Effat University’s commitment to fostering critical thinking and meaningful engagement with current urban challenges in Saudi cities, using Jeddah as a representative case study.
A REFLECTION ON THE SAUDI ARCHITECTURE PROGRAM FOR BUILDING NATIONAL IDENTITY
Dr. Mohamed Fekry was invited to present at the Architecture with Identity 2025 Forum: National Award Ceremony for Graduation Projects, Architecture with Identity in Algeria, on the topic: “Reading the Saudi Architecture Program for Building National Identity” The session offered a critical reflection on the Saudi Architecture Program as a strategic framework for reinforcing national identity through the built environment
The discussion highlighted the role of architecture in expressing cultural values, local context, and collective memory, while addressing how contemporary Saudi projects reinterpret traditional principles in response to modern needs Visual case studies illustrated the balance between heritage, urban livability, and architectural innovation
The session emphasized the importance of academic discourse in supporting national architectural agendas and fostering a deeper understanding of identity-driven design within Saudi Arabia’s evolving urban landscape.
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EFFAT UNIVERSITY SIGNS MOU WITH EL KHAYYAT RED BRICKS FACTORIES
On 29 December 2025, Effat University signed a Memorandum of Understanding (MoU) with El Khayyat Red Bricks Factories to support the Sustainable Building Technology Unit and strengthen collaboration in sustainable construction and earth-based building materials. The agreement reflects the university’s commitment to environmentally responsible construction practices and industry partnership.
The MoU aims to create opportunities for joint research, academic collaboration, and knowledge exchange, contributing to the development of innovative and sustainable building solutions It also supports student engagement through exposure to real-world applications and industry expertise
The MoU signing was coordinated by Dr Nermine Abdel Halim, with the participation of Mr. Ibrahim El Khayyat, CEO, and Eng. Kamlah Alfakeeh. Effat University extends its appreciation to Prof. Dr. Asmaa Ibrahim, Dean of the College of Architecture and Design, and Dr. Tamer ElSerafi, Chair of the Architecture Department, for their efforts in making this collaboration possible.
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ASMAA HUSSAIN ALGANAWI WINS BEST RESEARCH POSTER AWARD AT KING ABDULAZIZ UNIVERSITY GRADUATE FORUM
Asmaa Hussain Alganawi won the Best Research Poster Award in GIS, Mobility, and Infrastructure Systems at the 2025–2026 Graduate Studies Forum, Faculty of Architecture and Planning, King Abdulaziz University. Her research used GIS to analyze urban mobility and assess infrastructure, promoting human-centered urban planning and active mobility. The study provides valuable insights into how cities can enhance accessibility, reduce congestion, and improve quality of life for residents through data-driven planning. Alganawi expressed pride in the recognition, thanking Prof. Dr. Mohammed Al-Jawfi and the forum organizers for their guidance and support. She highlighted that such forums play a crucial role in fostering collaboration, sharing innovative ideas, and encouraging emerging researchers to contribute to sustainable urban development. This achievement marks a key milestone in her academic journey and highlights the research excellence of the faculty. It also underscores the growing importance of GIS and smart planning tools in shaping the future of urban environments and creating more livable cities.
SHAHAD OYUNI HAS BEEN PROMOTED TO ASSISTANT MANAGER AT DIRIYAH COMPANY
Shahad Oyuni has taken a significant step forward in professional journey with her recent promotion as an Ass. Manager at Diriyah Company, marking a well-deserved milestone in her career. In her new
role, she continues to demonstrate commitment, growth, and professional excellence, reflecting both her dedication and the trust placed in her capabilities
This achievement stands as a testament to Shahad’s perseverance and ambition, and we are proud to see our alumna making meaningful contributions and advancing with confidence in her field. We wish her continued success and impactful achievements in this new chapter.
RANAH ALAMOUDI JOINING THE DESIGN LEADERSHIP PROGRAM
As a recognition of her commitment to design excellence, leadership, and professional growth; Ranah Alamoudi has been selected to participate in the Design Leadership Program 2026, launched by the Architecture & Design Commission in collaboration with RIBA
This accomplishment reflects not only individual dedication but also the growing presence of our academic community in influential regional and international platforms
DR. ASMAA IBRAHIM HONORS
ACADEMIC STAFF AT THE COLLEGE OF ARCHITECTURE AND DESIGN FOR FIRST SEMESTER ACHIEVEMENTS
On December 31, 2025, the College of Architecture and Design held a ceremony to honor faculty members and teaching assistants for their achievements at the end of the first semester Dr Asmaa Ibrahim, Dean of the College, praised the team’s dedication and emphasized the importance of teamwork and continued excellence Certificates of appreciation and symbolic gifts were presented, and the event celebrated both staff efforts and notable student projects, reflecting the college’s commitment to academic excellence and innovation.
CELEBRATING DEPARTMENT ACHIEVEMENTS
The College of Architecture and Design continues to lead in innovation and academic excellence, fostering creativity, advanced skills, and a forward-thinking approach Its commitment to growth and creative development ensures a bright and innovative future for all
Chair of Design Department
Dr. Sajid A. Khalifa
ASSISTANT PROFESSOR, CHAIR OF DESIGN DEPARTMENT
Fall 2025 reflected steady progress across the Interior and Industrial Design programs through targeted academic activities, student engagement, and faculty leadership. A major development this semester was the formal restructuring of the Product Design pathway into Industrial Design, reinforcing the School’s commitment to contemporary design education and industry alignment.
DR. SALMAN ASGHAR AT AHFE 2025: INCLUSIVE DESIGN RESEARCH
Dr Salman Asghar presented a research paper titled “Challenges and Opportunities in Inclusive Design and Human Factors: A Case Study of Designers in Pakistan’s Industrial Sectors” at the 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025), held in Orlando, USA, in July 2025 The conference brought together leading experts, academics, and practitioners in human-centered design. Representing the Design Department and Effat University, the presentation highlighted key findings related to ergonomics, user-centered methodologies, and the socio-cultural dynamics influencing inclusive design in developing regions. This international engagement offered an excellent platform for knowledge exchange and showcased Effat University’s contributions to global design research.
AI DESIGNWORKSHOP INSPIRES YOUNG CREATIVES AT EFFAT UNIVERSITY
As part of the #ﻲﻛذ ﻚﻔﻴﺻ (Smart Summer) 2025 initiative, Effat University, in collaboration with the Ministry of Communication and Information Technology (MCIT), hosted a hands-on workshop titled “AI Integration for Design” during Week 1: August 10 & 14, 2025, and Week 2: August 17 & 21, 2025. Students explored emerging AI tools for creative and industrial design through demos, case studies, and interactive activities The session provided practical skills in ideation, prototyping, and user experience design, inspiring students to embrace AI-driven creativity
DR. AHMED ABDELRAZIK ON HUMANCENTERED AND UNIVERSAL DESIGN
Dr. Ahmed Abdelrazik delivered a lecture for the Saudi Council of Engineers, Jeddah (27 October 2025) on human-centered interior design using the Universal Design approach, emphasizing inclusive, accessible, and empathetic spaces. He also participated in the workshop “MAN and PLACE: Interrelation in Dialogue” (9–11 September 2025), discussing how universal design principles enhance user experience, cultural identity, and meaningful spatial interactions.
DR. AHMED KASSAB: BRIDGING HERITAGE AND INNOVATION IN DESIGN
24/10/2025
In September 2025, Dr. Ahmed Kassab led and participated in several design initiatives, including the panel “Designing Tomorrow: Weaving Tradition into Innovation”, highlighting the integration of Saudi heritage with modern design for cultural, social, and economic impact He also delivered a guest lecture at DOT School of Design, Chennai, inspiring students to combine culture, technology, and empathy in industrial design Additionally, he shared insights at IAU’s Design Research Forum and ORGATEC Workspace KSA, emphasizing human-centered, innovative, and heritagedriven design solutions.
DR. DINA MOSTAFA: INSPIRING DESIGN, ART, AND COMMUNITY
As part of the #
(Smart Summer) 2025 initiative, Effat University, in collaboration with the Ministry of Communication and Information Technology (MCIT), hosted a hands-on workshop titled “AI Integration for Design” during Week 1: August 10 & 14, 2025, and Week 2: August 17 & 21, 2025 Students explored emerging AI tools for creative and industrial design through demos, case studies, and interactive activities The session provided practical skills in ideation, prototyping, and user experience design, inspiring students to embrace AI-driven creativity.
DR. HADIL ELSAYED: PIONEERING SUSTAINABLE AND ADAPTIVE ARCHITECTURAL DESIGN
In 2025, Dr. Hadil Elsayed presented her research at DFBI 2025 on integrating 3D printing for eco-friendly construction, highlighting sustainability through reduced material waste and carbon emissions She also showcased her work at IADC 4, introducing Adaptive Interior Kinetics (AIK), which uses embedded robotics to enhance the functionality and adaptability of foldable interior spaces, reflecting her focus on innovative, human-centered, and sustainable architectural solutions.
CREATIVE FURNITURE DESIGN WORKSHOP INSPIRES YOUNG STUDENTS
The DESN Department hosted around 45 students from AlKon International School for a Creative Furniture Design workshop. Led by Dr. Dina Mostafa and Dr. Salman Asghar, the session covered design fundamentals and included interactive activities, giving students hands-on experience and inspiring their interest in creative design
SADEEN ABULABAN SHARES SKETCHUP EXPERTISE
Product Design student Sadeen Abulaban was invited as a guest lecturer for Product Design Studio 7, supervised by Dr Ahmed Kassab She delivered a practical session on SketchUp, inspiring students and enhancing their skills in digital modeling and design visualization.
INDUSTRIAL DESIGN ORIENTATION INSPIRES ALKON BOYS STUDENTS
On 23 October 2025, the DESN Department welcomed students from the Boys Section of AlKon International School for an Industrial Design orientation at Effat University Led by Dr Salman Asghar and Ms Mirhan Abouelfadl, the session introduced students to the department’s programs, facilities, and creative learning environment Active participation and engaging discussions provided students with valuable insight into academic pathways and career opportunities in Industrial Design, inspiring their future pursuits.
CREATIVE DESIGN WORKSHOP ENGAGES DAR AL FIKR STUDENTS
On 22 October 2025, Dr. Salman Asghar, facilitated by Dr. Heba Abdallah, led a Creative Design Workshop for students from Dar Al Fikr Schools. Participants explored furniture design using cardboard prototypes and AIbased tools to transform their concepts digitally, gaining hands-on experience and exposure to the full design process from concept to visualization.
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DESN DEPARTMENT HOSTS ORIENTATION FOR NEW PROGRAM
On 23 October 2025, the DESN Department held a comprehensive orientation for its new program at Effat University, attended by Dean Dr Asmaa Ibrahim, Chair Dr Sajid Khalifa, and faculty members Interior and Product Design students learned about the program’s structure, learning objectives, and academic pathways The session also emphasized creativity, collaboration, and critical thinking, encouraging students to engage in workshops and projects while highlighting available resources and faculty support to ensure their success.
GUEST
LECTURE ON PAPER MANUFACTURING – 27 OCTOBER 2025
Dr Hina Ebid delivered a guest lecture for DESN 431 students, introducing the fundamentals of paper manufacturing, key processes, raw materials, and sustainability considerations. The session enhanced students’ understanding of material production in design.
MIDTERM EVALUATION FOR CAPSTONE RESEARCH – 3 NOVEMBER 2025
Dr Dina Mostafa served as an internal juror for Interior Design Studio 7 Capstone projects, providing constructive feedback to refine students’ research and strengthen the quality of their work
GUEST LECTURE ON BANK BRANCH INTERIOR DESIGN
On 3 November 2025, Dr Manzar Ahmed delivered a guest lecture to INTD 301 students on functional, user-centered interior design for bank branches. The session covered workflow optimization, customer experience, spatial layout, lighting, materials, and accessibility, with real-world case studies and interactive exercises to help students apply these
GUEST LECTURE ON BIOMIMICRY AND 3D PRINTING – 6 NOVEMBER 2025
Dr. Sajid Khalifa delivered a lecture for DESN 431 students on biomimicry principles and 3D printing advancements, demonstrating how natural systems inspire innovative design solutions and their practical applications.
On 9 November 2025, DESN hosted a midterm evaluation for Furniture and Interior Design projects. Distinguished jurors, including Dr. Dina Mostafa and PROD graduate Taibah AlHamed, provided feedback on design concepts, functionality, aesthetics, and presentation. The session offered students practical insights, professional guidance, and encouragement to refine their work ahead of the final evaluation.
AL-KON STUDENTS ORIENTATION IN INTERIOR DESIGN
Students from the Girls Section of Al-Kon International School attended an orientation session at Effat University, guided by Dr Dina Mostafa The session provided an overview of the Interior Design program, including curriculum highlights, career opportunities, and department facilities Students actively participated in discussions, asking questions about university life and design studies, gaining meaningful insights into the field and its professional prospects.
DESIGN AWARENESS SESSION FOR DAR JANA STUDENTS
The DESN Department welcomed students from the Boys Section of Dar Jana International Schools for an engaging design session Led by Dr Salman Asghar and Dr Sajid Khalifa, the workshop introduced students to the department’s programs, facilities, and creative learning environment Participants actively engaged, asking questions about academic pathways and career opportunities, gaining valuable exposure to the field of desi and leaving a positive impression on both students and teachers.
SITE VISIT TO UNDER CONSTRUCTION BUILDING
AVISIT TO ABYAT SHOWROOM FOR INTERIOR DESIGN STUDENTS
On 22 November Dr Ahmed Abdelrazik organized a visit for junior interior design students to Abyat Showroom to enhance their understanding of various interior materials and finishes. The visit aimed to increase students’ awareness of the Saudi market, its facilities, and requirements, while connecting classroom knowledge with real-world market experience and encouraging them to follow national and international interior design trends.
LECTURE BY GUEST SPEAKER
On 24 November Dr. Ahmed Abdelrazik invited Mr. Muhammed Kabir, Information Literacy Librarian at Effat Library, to conduct two workshops for senior interior design students enrolled in the Capstone Project Research course (INTD 461) The sessions aimed to strengthen students’ research skills by introducing them to library resources, e-databases, advanced search methods, proper citation practices, and AIpowered tools for academic writing
GUEST LECTURE ON SUSTAINABILITY IN DESIGN SERVICES
Dr Ahmed Abdelrazik organized a visit for junior interior design students to enhance their understanding of interior systems and finishes. The visit, part of the practical component of the course INTD 351: Building Systems of Interior Design, allowed students to connect theoretical knowledge from the classroom with realworld site experience and gain insight into current national and international interior design trends.
On 19 November 2025, Ass Prof Nejira Mulahmetovic delivered a lecture for DESN 431 students on sustainability audits, covering practical methods to evaluate environmental impact and integrate sustainable practices in design projects.
GUEST LECTURE ON HVAC SYSTEMS FOR INTERIOR DESIGN STUDENTS
On 12 November 2025, Dr. Ahmed Abdelrazik invited Eng. Mohamed AlSaggaf, Mechanical Engineer, to deliver a lecture on HVAC systems, focusing on their technical requirements and impact on ceiling design. The session enhanced students’ understanding of how mechanical systems influence spatial planning, coordination, and aesthetic decisions in interior design projects.
GUEST LECTURE ON BANKING OPERATIONS FOR INTERIOR DESIGN STUDENTS
On 6 November 2025, Dr. Ahmed Abdelrazik invited Dr. Manzar Ahmed, Chair of the Marketing Department at Effat College of Business, to deliver a session for Interior Design Studio (5) students working on a bank branch project. The lecture provided a clear understanding of real-world banking operations, enabling students to align their design concepts with functional and operational requirements, enhancing their design development and practical awareness.
DESIGN AWARENESS SESSION FOR DAR JANA STUDENTS
The DESN Department welcomed students from the Boys Section of Dar Jana International Schools for an engaging design session. Led by Dr. Salman Asghar and Dr. Sajid Khalifa, the workshop introduced students to the department’s programs, facilities, and creative learning environment. Participants actively engaged, asking questions about academic pathways and career opportunities, gaining valuable exposure to the field of design and leaving a positive impression on both students and teachers.
INDUSTRIAL DESIGN STUDENT SHOWCASESWORK AT SALONE DEL MOBILE.MILANO
Industrial Design student Deema Al Balawy was selected to exhibit her work at the prestigious Salone del Mobile.Milano. Held in Riyadh for the first time and organized by the Architecture and Design Commission, the event highlighted Deema’s innovative designs under the supervision of Dr Ahmed Kassab Her achievement reflects Effat University’s growing international presence and the creative potential of its students
DR.
SAJID KHALIFA
PARTICIPATES IN GLOBAL TEACHING WORKSHOP AT THE AMERICAN UNIVERSITY IN BULGARIA
In the Fall 2025 semester, Dr. Sajid Khalifa from Effat University participated in a week-long Globally Connected Courses workshop at the American University in Bulgaria. He engaged with international educators, explored cross-border teaching strategies, and highlighted the workshop’s role in enhancing global collaboration and academic excellence
DR.
SAJID KHALIFA
SERVES AS PANELIST AT ORGATEC WORKSPACE SUMMIT
In September 2025, Dr Sajid Khalifa served as a panelist at the ORGATEC WORKSPACE Summit in Riyadh, discussing emerging trends in workspace design. He highlighted the importance of people-first environments, innovative office solutions, and the role of technology in enhancing productivity and well-being.
DESIGN STUDENTS EXPLORE WOODWORKING INDUSTRY AT JEDDAH INDUSTRIAL CITY
In the Fall 2025 semester, Dr. Sajid Khalifa led students from the Design Department on a visit to the No. 7 Woodworking Factory in Jeddah Industrial City The visit offered practical insights into woodworking processes, enabling students to observe various production stages and connect classroom theory with real-world industry practices
DR. SAJID KHALIFA SERVES AS CHIEF GUEST AT STEAM EXHIBITION, ALWAROOD INTERNATIONAL SCHOOL
In the Fall 2025 semester, Dr Sajid Khalifa was the chief guest at the STEAM Exhibition at Al Warood International School, Jeddah. He emphasized the importance of interdisciplinary education and encouraged students to develop their creativity and critical thinking. The event also provided students with a platform to showcase their innovative projects and engage with peers and educators for f db k
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DR. SAJID KHALIFA RECEIVES QUEEN EFFAT TEACHING EXCELLENCE AWARD
In June 2025, Dr. Sajid Khalifa was honored with the prestigious Queen Effat Excellence in Teaching Award in recognition of his outstanding contributions to education at Effat University. The award highlights his dedication to promoting innovative teaching practices, fostering a supportive learning environment, and inspiring students to achieve academic excellence The award ceremony took place in the presence of HRH Princess Lolwa Al Faisal, celebrating faculty members demonstrating exceptional commitment to teaching and student development Dr Khalifa emphasized the importance of creativity in education, integrating modern teaching methodologies, and nurturing the next generation of leaders and innovators. Receiving this award reflects Dr. Khalifa’s ongoing efforts to enhance academic quality, student engagement, and Effat University’s reputation for excellence in higher education. His achievements serve as an inspiration to colleagues and students alike, reinforcing the university’s commitment to fostering a culture of learning, innovation, and professional growth. The award also highlights the impact of dedicated educators in shaping the future of higher education in Saudi Arabia.
DESIGN STUDENTS EXPLORE CERAMIC MANUFACTURING AT ARABIAN CERAMICS, JEDDAH INDUSTRIAL CITY
In Fall 2025, Dr Sajid Khalifa organized a visit for Design students to Arabian Ceramics, providing practical insights into ceramic tile production and design processes Faculty members joined the trip to support students and enhance their learning experience, connecting classroom concepts with real-world applications. Students also had the opportunity to ask questions and engage directly with industry professionals, gaining valuable career insights.
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DESIGNING THE END-OF-YEAR STAGE FOR AL AHLY CLUB CHILDREN’S PLAY
Cairo, Egypt – 5 January 2026
Dr. Dina Mostafa led a creative project involving the design and realization of the end-of-year theatrical stage for a children’s play at Al Ahly Club in Egypt. The initiative aimed to celebrate the talents and creativity of young performers, fostering teamwork and artistic expression in a lively, engaging setting. The project encompassed all aspects of stage design and production, from conceptual planning and scenography to the physical realization of the set, ensuring that the environment effectively supported the storytelling and performance By integrating elements of visual design, spatial planning, and theatrical techniques, the stage provided an immersive experience that highlighted both the performers’ creativity and the educational objectives of the event. This production served as a cultural and educational platform, allowing children to explore performance arts, develop collaborative skills, and express themselves artistically. It also demonstrated the role of design in enhancing the audience’s experience, showing how thoughtful scenography and stage planning can transform live performances into memorable events.
Dr. Dina Mostafa emphasized that the project not only nurtures children’s creativity but also illustrates the importance of integrating design, education, and performance arts to create impactful cultural experiences The success of the event reflected the careful planning, dedication, and expertise applied throughout the design and execution process
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THE SAUDI-PAKISTANI SUSTAINABLE
PACKAGING
PROJECT: FROM WASTE TO WONDER
Effat University played a key role in the “Waste-toWonder” Cross-Cultural Innovation Initiative, led by Dr Sajid Khalifa Students in his Contemporary Issues in Design course were challenged to create sustainable packaging using date palm fronds, an abundant agricultural byproduct in the region
The project was a true example of interdisciplinary and international collaboration Pakistani chemistry students provided detailed research on the chemical properties, durability, biodegradability, food safety, and costeffectiveness of date palm fronds. Using this scientific foundation, Effat design students moved through ideation, 3D modeling, and prototyping, transforming research into practical and visually appealing packaging solutions.
Dr. Khalifa described the outcomes as “very creative, realistic, and practical packaging solutions”, successfully blending scientific rigor with aesthetic innovation The students’ designs featured multi-compartment trays and cultural motifs, reflecting local heritage while emphasizing functionality and sustainability
Beyond design, the project fostered teamwork, problem-solving, and cross-cultural communication. Students learned how combining perspectives from different disciplines and countries can lead to innovative, real-world solutions, highlighting Effat University’s commitment to creativity, sustainability, and global collaboration.
SCHOOL OF CINEMATIC ARTS
Chair of Cinematic Arts School
Dr. Mohamed Ghazala
ASSISTANT PROFESSOR ＆ CHAIR OF CINEMATIC ARTS SCHOOL
FALL 2025 WAS A DYNAMIC SEMESTER FOR THE SCHOOL OF CINEMATIC ARTS, MARKED BY CREATIVE LEARNING, NOTABLE ALUMNI ACHIEVEMENTS, AND ACTIVE COMMUNITY ENGAGEMENT. STUDENTS TOOK PART IN HANDS-ON FILM AND ANIMATION PROJECTS, WORKSHOPS, AND INDUSTRY-LED ACTIVITIES THAT STRENGTHENED THEIR CREATIVE AND PROFESSIONAL SKILLS. ALUMNI CONTINUED TO EXCEL, EARNING AWARDS AND RECOGNITION THAT REFLECT THE SCHOOL’S STRONG MENTORSHIP AND ACADEMIC FOUNDATION. FACULTY CONTRIBUTIONS THROUGH TEACHING, CREATIVE PRACTICE, AND PROFESSIONAL ENGAGEMENT FURTHER ENRICHED THE SCHOOL’S ACADEMIC ENVIRONMENT. IN ADDITION, THE SCHOOL ENGAGED HIGH SCHOOL STUDENTS THROUGH OUTREACH ACTIVITIES DESIGNED TO INTRODUCE THEM TO CINEMATIC ARTS AND INSPIRE FUTURE STUDY.
HIGH SCHOOL STUDENTS EXPLORE PHOTOGRAPHY AND ANIMATION
EFFAT SCHOOL OF CINEMATIC ARTS SHINES AT THE 48-HOUR FILM CHALLENGE
On September 21, 2025, students from the Effat School of Cinematic Arts (SCA) won first place at the 5th 48-Hour Film Challenge. Their film Mubham, created by the TwinRail team and directed by Mohannad Al-Zahrani, stood out among 14 competing teams nationwide, showcasing exceptional creativity, teamwork, and filmmaking talent
High school students visited the department for an interactive learning experience focused on photography and animation. The visit included hands-on workshops led by faculty members, introducing students to basic photography techniques and digital animation concepts Through practical activities and creative exploration, students gained valuable insight into these fields and were inspired to explore future opportunities in photography and animation.
EFFAT UNIVERSITY FILMS CHOSEN FOR RED SEA FILM FESTIVAL
Effat University students and graduates achieved a notable milestone with the selection of three short films The Golden Fish, Ant’s Scream, and Mubham for the New Saudi Cinema program at the Red Sea International Film Festival. This achievement highlights the university’s commitment to supporting emerging filmmakers and providing students with opportunities to showcase their work on prominent international platforms
RED SEA FILM FESTIVAL ORIENTATION FOR SCA STUDENTS ARTICLE
From October 22–25, 2025, Dr. Mohammed Ghazala and the SCA Student Council hosted an orientation session introducing students to the Red Sea International Film Festival The session highlighted the festival’s role in the film industry and available volunteer opportunities, inspiring students to gain hands-on experience and engage with the cinematic field
FILM CRITICISM WORKSHOP HOSTED BY SCA
The SCA Chair hosted Dr. Musab Alamri for a workshop on Film Criticism, highlighting the role of critical analysis in understanding cinema’s artistic, social, and cultural dimensions The session formed part of a nationwide initiative launched in 2023 to strengthen film criticism across Saudi Arabia, engaging aspiring critics and supporting the Kingdom’s growing cinematic landscape.
SCA AT SAUDI FILM CONFERENCE
The School of Cinematic Arts (SCA) participated in the Saudi Film Conference (ConFix) in Riyadh, represented by Dr. Mustafa Yousry and Dr. Mohamed Sboiah. The team showcased SCA’s academic programs and creative projects while engaging with industry professionals. The event provided valuable opportunities for networking, collaboration, and reinforcing Effat University’s role in supporting the growth of Saudi Arabia’s cinematic industry
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DR. MOHAMED GHAZALA RE-ELECTED AS ASIFAVICE PRESIDENT, STRENGTHENING ANIMATION EDUCATION IN THE ARAB AND AFRICAN REGIONS
Dr Mohamed Ghazala, Chair of the School of Cinematic Arts at Effat University, has been re-elected for a third term as Vice President of ASIFA’s International Executive Board This re-election highlights his leadership in promoting animation education, industry growth, and international collaboration, especially across the Arab and African regions.
A pioneer in animation, Dr. Ghazala founded the first ASIFA chapter in Africa and the Arab world, directed award-winning films like Honyan’s Shoe (2009), served on international festival juries, and published research on animation. He has also lectured at universities worldwide, fostering knowledge exchange and creative development.
Through his ASIFA role, Dr. Ghazala continues to support young animators, organize workshops and training programs, and connect students to global festivals and competitions His reelection reinforces Effat University’s role in the international animation community and recognizes his long-standing contributions to nurturing talent and advancing the global animation industry
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HOLLYWOOD PRODUCER TOM JACOBSON LEADS FILMMAKING WORKSHOP FOR EFFAT UNIVERSITY STUDENTS
On October 20–21, 2025, Effat University hosted a special two-day filmmaking workshop led by Hollywood veteran Tom Jacobson, engaging members of the School of Cinematic Arts (SCA) Students Council in an immersive exploration of film production. The sessions offered students a rare opportunity to learn directly from an industry professional with extensive experience in major studio filmmaking.
Tom Jacobson is a respected film producer and former studio executive whose career spans decades in the motion picture industry. He has served in senior production roles at major Hollywood studios and played a key part in the development and success of numerous blockbuster films, including Home Alone, Home Alone 2, and Independence Day
During the workshop, Jacobson guided students through the entire filmmaking process, from initial concept and story development to planning, production, and bringing a project to the screen. Emphasis was placed on the foundational pillars of cinema storytelling, effective planning, and collaborative teamwork all essential components of successful film and media production. The interactive sessions allowed students to ask questions, gain firsthand insights, and learn practical tips from Jacobson’s extensive experience. Participants described the workshop as a transformative experience that inspired their creative ambitions and provided valuable perspectives rarely accessible in academic settings.
Effat University’s hosting of Tom Jacobson reflects its commitment to bridging academic training with real-world industry expertise, giving students the opportunity to connect with global professionals and expand their creative horizons in the evolving media landscape
SAUDI ARABIA’S ANIMATION INDUSTRY ON THE RISE
Saudi Arabia is rapidly becoming a hub in the $100 billion global animation industry, driven by Vision 2030
Dr. Mohamed Ghazala, Chair of Effat University’s School of Cinematic Arts and ASIFA Vice President, calls it a “new golden age of animation” fueled by 3D, CGI, motion capture, and AI.
From early 1970s works to hits like Bilal and Masameer, Saudi animation has gained international recognition.
Universities such as Effat and Princess Nourah are developing talent through specialized programs, with the industry built on talent development, global partnerships, and local culture, positioning Saudi creatives to lead in global visual storytelling
EFFAT UNIVERSITY EMPOWERS STUDENTS AT RED SEA FILM FESTIVAL
Effat University’s School of Cinematic Arts actively participated in the Red Sea International Film Festival, offering students hands-on experience in filmmaking, workshops, volunteering, and networking. Three student and alumni films were screened, while many gained practical festival exposure. The university also supports female-led projects through its “Women in Cinema” partnership, reinforcing Effat’s role in nurturing future Saudi filmmakers and strengthening its local and global cinematic presence.
CHILDREN PREMIERE THEIR FILMS AT RED SEA FESTIVAL
For the first time at the Red Sea International Film Festival, children aged 10–16 participated in the “Rising Talents” program, creating their own films With support from Effat University and professional filmmakers, they learned storytelling, filming, lighting, sound, and directing. This year, eight short films were produced, showcasing the creativity and unique perspectives of young filmmakers.
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RED SEA INTERNATIONAL FILM FESTIVAL PARTNERS WITH EFFAT UNIVERSITY’S SCHOOL OF CINEMATIC ARTS
Effat University’s School of Cinematic Arts has partnered with the Red Sea International Film Festival to give young talents a platform to bring their creativity to life The collaboration offers hands-on opportunities for students and emerging filmmakers to develop skills, create ambitious projects, and explore new horizons in cinema
EFFAT UNIVERSITY RENEWS PARTNERSHIP WITH MEDIA PRODUCTION CITY AT RED SEA FILM FESTIVAL
During the 5th Red Sea International Film Festival in Jeddah, Effat University and Media Production City renewed their collaboration, offering students hands-on training in filmmaking, broadcasting, and digital media at the UP SKILL Center
The festival pavilion showcased the city’s advanced studios and technological capabilities, attracting artists, directors, and producers from across the Arab world December 25, 2025
RED SEA FILM FESTIVAL AND EFFAT UNIVERSITY LAUNCH STRATEGIC PARTNERSHIP TO EMPOWER SAUDI WOMEN FILMMAKERS
On December 7, 2025, Effat University and the Red Sea Film Festival signed a strategic partnership to support Saudi women filmmakers. The collaboration, part of the festival’s “Women in Cinema” program, provides guidance and funding for student projects from script development to postproduction, fostering creativity and career opportunities in Saudi Arabia’s growing film industry December 25, 2025
EFFAT UNIVERSITY’S SCHOOL OF CINEMATIC ARTS SHOWCASES PROGRAMS AT RED SEA FILM FESTIVAL
The School of Cinematic Arts at Effat University participated in the Red Sea Film Festival, presenting its programs and creative achievements at a dedicated booth. Faculty and students connected with filmmakers, industry professionals, and festival attendees, highlighting the school’s role in nurturing emerging talent.
The booth visit was honored by University President Dr. Haifa Jamal Al-Lail, who expressed her support and appreciation for the school’s contributions to Saudi Arabia’s creative community. December 25, 2025
EFFAT UNIVERSITY’S SCHOOL
OF CINEMATIC
ARTS SHOWCASES WORK AT KING ABDULAZIZ UNIVERSITY SHOWREEL
The School of Cinematic Arts at Effat University participated in the King Abdulaziz University Showreel, represented by faculty and Student Council Vice President Muhand Alzhrani. At the booth, they showcased the school’s programs and creative achievements while engaging with students, filmmakers, and festival participants, fostering connections within the academic and creative community.December 25, 2025
